--- title: "Infobip Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Infobip Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/127997/Infobip/" page_type: "product" language: "en" --- # Infobip Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 10, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Infobip ## What is Infobip? Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. ## What is Infobip used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 14 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Infobip?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.infobip.com&name=Infobip) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Infobip 4.6 (14) VS. [4.2 (1,001)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price Contact vendor Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (14) Ease Of Use 4.0 (969) Value For Money 4.3 (12) Value For Money 4.2 (792) Customer Service 4.4 (13) Customer Service 4.0 (764) ## Infobip alternatives [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [4.7 (135)](https://www.capterra.com/p/161117/Avochato/reviews/) Starting price $1.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.4 (507)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Starting price $0.01 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Mobile Text Alerts](https://www.capterra.com/p/152417/Mobile-Text-Alerts/) [4.5 (86)](https://www.capterra.com/p/152417/Mobile-Text-Alerts/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/127997/Infobip/alternatives/) ## FAQs about Infobip Overview ### Which roles and teams benefit most from Infobip? Infobip is most used by customer experience and contact center teams, software developers and IT leaders, and operations or business managers. These roles rely on it to manage omnichannel customer communications, integrate messaging APIs into products, automate outreach workflows, and monitor service performance, engagement, and delivery across communication channels. Answer based on 14 reviews Overview ### What company size and specific industries is Infobip built for? Infobip is designed for mid-market and enterprise businesses in banking, fintech, insurance, promotion, retention, and on-demand sectors. It supports organizations that need to build long-term customer relationships, send messages, and meet customer demand and expectations. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Infobip? Infobip offers multi-channel communication across SMS messaging, chat/messaging, email automation, push notifications, and voice tools such as IVR and call routing. It also includes chatbot, human handover, campaign management, audience targeting, reporting/analytics, A/B testing, and third-party integrations for customer engagement and marketing automation. Integrations ### Which third-party tools and platforms does Infobip integrate with? Infobip integrates with 19 third-party tools and platforms, including marketing and CRM options such as Adobe Campaign, CleverTap, WebEngage, Salesforce Marketing Cloud, Oracle Responsys, and Zoho CRM. It also connects with service and automation tools like Microsoft Power Automate, ServiceNow, Zapier, and Microsoft Azure. Answer based on 1 reviews Getting Started and Support ### What training and onboarding options does Infobip offer? Infobip provides in person training, live online sessions, webinars, documentation, and videos. These formats support guided instruction, group learning, self-paced reference, and visual walkthroughs for teams getting started with the platform. Getting Started and Support ### What customer support options does Infobip offer? Infobip provides email/help desk, FAQ/forum, knowledge base, and phone support. These channels give users multiple ways to find answers or contact support, but no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 20,387 Email Marketing reviews According to Capterra reviewers, these are the email marketing features buyers prioritize most when evaluating a solution: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Infobip includes other capabilities that reviewers also rate as important, such as **Lead Capture** (**45%**) and **Contact Management** (**40%**). Together, these features help businesses collect prospect information, keep customer records organized, and support more targeted outreach, providing teams with a clearer view of their audience and helping them build stronger marketing pipelines. Contact Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Mass Texting 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Send messages to multiple subscribers at the same time Message Personalization 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Personalize text messages using templates and custom fields Scheduled Messaging 4.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Send individual or bulk text messages at predetermined times 2-Way Messaging 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Send and receive text messages to communicate with clients or prospects in real-time Call Recording 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Record the audio of phone conversations for quality assurance purposes Infobip 62 features ### All Features - 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Escalation: System alerts about the need to escalate an issue or request - API: Application programming interface that allows for integration with other systems/databases - Appointment Scheduling: Schedule appointments via a calendar - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Audio/Video Conferencing: Audio/Video Conferencing - Automated Responses: Automatic reply functionality for incoming messages - Call Center Management: Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. - Call Recording: Record the audio of phone conversations for quality assurance purposes - Call Routing: Sends voice calls to a specific queue based on predetermined criteria - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Chat/Messaging: Communicate using direct chat or messages within the system - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Connectivity Management: Critical link between devices, network, and reliable delivery of IoT data. - Contact Management: Manage, organize, and store contact information - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Management: Ability to handle large datasets - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Interactive Content: Allow the audience to interact or engage with the content - IVR: Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response - Lead Capture: Automatically identify and save contact information of potential customers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Live Chat: Ability to chat online in real time - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - On-Demand Communications: Generate personalized communications upon request to meet customer needs - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Personalization: Adjust communications based on previous interactions or personal preferences - Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement - Push Notifications: Trigger clickable pop-up messages - Real-time Conversations: Send and receive messages in real-time via an online communication channel - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Segmentation: Group leads or contacts based on their specific characteristics - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - SIP Trunking: Enables the connectivity to send and receive calls over the internet - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Text to Speech: Turns text into natural sounding speech - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Video Chat: Chat with your counterparts over the video in real time --- Get Advice We can help you find the software with the features you need. Features 4.6 (14) 4.6 Based on 14 reviews ## Pricing Value for money 4.3 (12) ### Starting price Free trial available [View all Pricing Plans](https://www.capterra.com/p/127997/Infobip/pricing/) Value for money 4.3 (12) 4.3 Based on 12 reviews ## Integrations [ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Telegram](https://www.capterra.com/p/180347/Telegram/)[ Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Microsoft Azure](https://www.capterra.com/p/16365/Azure/)[ JIRA Service Management](https://www.capterra.com/p/227102/JIRA-Service-Management/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (13) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (13) 4.4 Based on 13 reviews ## User reviews Overall rating 4.6 Based on 14 reviews Filter by rating 5(9) 4(5) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent GB Giovanni B. product Owner Financial Services ### "extraordinary product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 1, 2024 Pros it's availlable in a lot of countries where we have our product. Cons very big company, sometimes it forgets about the customers Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. FC Fernando C. Desarrollador de software Computer Software ### "Plataforma de comunicaciones muy completa" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 6, 2022 En nuestro caso, necesitabamos conseguir la forma de comunicarnos a Whatsapp desde un sistema de asistente virtual (chatbot) que habíamos desarrollado en nuestra empresa. Entre las innumerables opciones que encontramos, apareció Infobip que nos proporcionó uno de los canales de comunicaciones más completos de todos los que estudimos analizando. Lamentablemente, por cuestiones de precios terminamos cambiándolo por otra plataforma no tan costosa. Pros Cuenta con un amplio abanico de canales de comunicaciones implementados. Dispone de una documentación bien detallada que facilita el aprendizaje y la interacción con la plataforma. Cons A pesar de contar con una buena documentación, es necesario contar con una gran cantidad de tiempo para poder aprender cómo interactuar con las diferentes APIs con las que cuenta la herramienta. Alternatives considered [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reasons for choosing Infobip Porque nos proporcionaba una plataforma de comunicaciones muy amplia y nos facilitaba el envío de mensajes hacia Whatsapp, desde un sistema desarrollado en nuestra empresa, del tipo chatbot. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Darshan S. Associate Marketing and Advertising ### "Best platform for Email and SMS delivery" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 18, 2022 My overall experience with Infobip is very good. I'll recommend this to everyone. Pros The best thing about Infobip is its customer support and service. They help in integration and other required process. The UI is very good and it provides clear reporting and billing. We regularly use this for SMS, Email marketing campaigns. Also, we recently integrated WhatsApp feature. Cons Nothing specific to call out in this section. Would love to have offers for old customers like us. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Andre R. CX Referência Banking ### "Infobip" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 January 18, 2022 De forma geral, é um ótimo sistema e tem atendido as demandas que preciso. Pros Tem uma plataforma de fácil compreensão, o que ajuda no seu manuseio e para ensinar novos funcionários a usar. Geralmente, nos da a resposta exata do problema, além de possuir um site de suporte a erros, onde podemos consultar e verificar as informações referente a cada código de erros. A opção de relatório é muito importante para o dia a dia, ajuda a detalhar ainda mais as informações que temos no sistema. Cons Em alguns casos ele emite uma informação de erro com a descrição diferente do que tem disponível no site de erros, isso acaba gerando um pouco de confusão de na hora de mapear o problema. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 16, 2022 Thank you for the review, Andre! We will make sure to forward the feedback to our team. Ahmad Idzuan S. Recruiter Medical Devices ### "Quite good with SMS marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 1, 2021 Pros Infobip is a must have software for a SMS marketing campaign. It can handle thousand of contact list easily. Cons The cost is the main thing that we are very careful while using this software and i believe it is more suitable for medium or large organization. Switched from [PushNami](https://www.capterra.com/p/182557/PushNami/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 6, 2021 Thank you for the review, Ahmad Iduzan! We're glad our solution has helped boost your business. EK Eva K. Customer Experience Executive Telecommunications ### "Outstanding Sms Marketing Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 July 8, 2021 It's a great tool for marketing purposes, but they should improve on the response time on issues raised Pros Currently using this platform for marketing SMS and push notification features for our core banking system. Cons The platform only delivers SMS to Safaricom subscribers. The support team takes a long to respond to the issue raised. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 13, 2021 Thank you, Eva! We will forward your feedback to our experts. HK Harooon K. data entry Broadcast Media ### "an outstsanding platefrom" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 26, 2021 Pros the product is easy to use helpful,supported Cons everything is good i dont think if there is any thing missing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 9, 2021 Thank you for the review! We are glad you're finding our solutions helpful. AN Anonymous User Ad Operations Manager Internet ### "Fast and effective interaction with customers" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 20, 2021 Pros Allows communicating with customers across multiple channels, good for the customer data collecting and analysis, provides granular reports. Cons I wish the price would be lower, the rest is perfect. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 9, 2021 Thanks for the review! We'll forward your feedback to our experts. :) CT Christopher T. Operations Manager Logistics and Supply Chain ### "Easy to use product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 10, 2020 Very comprehensive but easy to use portal. Pros Currently only using the sms feature which is super easy to use Cons The top up function would be great if could be integrated with a payment gateway to support credit card or debit card top up Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 15, 2020 Hi Cristopher, thank you for taking the time to leave a review! HS Happy S. CEO Telecommunications ### "Infobip " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 9, 2020 VERY GOOD IT INFRASTRUCTURE Pros Good API System. I Easy to use and have admin panel to monitor status Cons NOTHING much. THE IT infrastructure is very good Reasons for choosing Infobip Good support Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 15, 2020 Thank you for your review, we're glad to hear you like our customer support! [View all Reviews](https://www.capterra.com/p/127997/Infobip/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Twilio vs Infobip](https://www.capterra.com/compare/127997-180158/Infobip-vs-Twilio-Communications-Platform)