# bLoyal Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is bLoyal the right Customer Loyalty solution for you? Explore 8 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/128164/Multi-Level-Loyalty/reviews --- bLoyal 3.4 (8) [View alternatives](https://www.capterra.com/p/128164/Multi-Level-Loyalty/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of bLoyal Ease of use 3.3 Customer Service 3.1 ## Showing most helpful reviews Showing 1-8 of 8 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kevin M. Business Developer Information Technology and Services Used the software for: 2+ years ### "Intuitive and easy to use application. Staffs are very easy to work with." October 5, 2022 5.0 Good Pros We had a good experience working with bLoyal. The software is intuitive and easy to use. \[SENSITIVE CONTENT\] is experienced, knowledgeable, and very easy to work with. Highly recommend. Cons There are many features contained in many different versions of the software so it was rather difficult to choose the right one. Reason for choosing bLoyal Great customer service Review Source Response from Bloyal February 14, 2023 Thank you for sharing your positive review of bLoyal! We're delighted to hear that our platform has met your needs. Your support means a lot to us and we're grateful for the opportunity to work with you. Please don't hesitate to reach out if there's anything we can do to further improve your experience. Thanks again for your review! VR Verified Reviewer Chief Marketing Officer Marketing and Advertising Used the software for: 2+ years ### "Robust Loyalty Platform for Those Looking to Build a Strong Customer Retention Strategy" April 20, 2023 5.0 bLoyal is a powerful way to build a loyalty marketing programs. The ability to connect to most major eCommerce and POS platforms lowers the barrier on enacting customizable consumer rewards programs. The platform is extremely customizable and supports points, frequent buyer, and subscription programs natively to ensure we're able to communicate the right message and right offer at the right time to each customer based on their journey. Pros If you're looking for a powerful loyalty marketing program that allows marketers to tap into the full power of customer retention marketing, this is it. It's got all the bells and whistles that marketers hope for and seems to expand weekly. Cons The setup and onboarding process can be a lot and is almost better tackled in pieces (which they were actually great about) I think this is mostly because they connected our website and our brick and mortar system. Plus, there's a lot of tools. That said, well worth it. Alternatives considered [Annex Cloud Loyalty Experience Platform](https://www.capterra.com/p/164609/Customer-Loyalty-Cloud/)[Lightspeed](https://www.capterra.com/p/233553/Lightspeed/)[Antavo](https://www.capterra.com/p/149042/Antavo-Loyalty-Software/) Reason for choosing bLoyal Deeper product expertise and one-to-one support. Review Source Response from Bloyal April 25, 2023 Thank you for taking the time to share your thoughts on bLoyal! We're thrilled to hear that you find our loyalty platform to be a powerful tool for building a strong customer retention strategy. We look forward to continuing to support your business's loyalty marketing initiatives. RW Rene' W. Owner Retail Used the software for: 1-2 years ### "Stay away from this awful company" August 6, 2021 1.0 Please avoid doing business with this company. I was promised the moon and they fell short on many levels. I can't tell you how disappointed I am in their customer service. I also feel like they were a bit sneaky. I used their frequent buyer program to integrate with Korona. They promised a smooth transition and that they would set up all of the different manufacturers specs that I needed. (It is not intuitive in the least). They did, but they left many things out and got many things wrong which resulted in me having to figure out how to fix it. Reaching out to customer service was awful with stretches of WEEKS before I'd get a reply or any help whatsoever. They would send me cryptic ways of fixing things when it would have been so much better for them to just fix it themselves. There program caused multiple integration issues with Korona and caused me to not be able to use many of the wonderful functions such as coupons and promos. bLoyal didn't record many customer sales and therefore I lost several customers who felt duped because they didn't accrue their free product when they were supposed to. bLoyal was very blase' about the whole situation. Horrible excuses when things didn't work. I had this account for over a year when all of a sudden I notice my rate went up. I reached out to them and they told me that because I had something attached on the back end that I never used, they were charging me for that thing that was not even connected. They did refund me for that and Pros Extensive reporting features with tons of information. Cons Customer service takes forever. Reports are difficult to figure out. They changed my subscription rate several times. They often place blame on my POS company for their applications failures. They told me it would be a seamless integration and that they would be able to set up my frequent buyer accounts but they did many of them wrong. Reason for choosing bLoyal There were no other options that integrated with Korona POS system. Review Source HM Heather M. CFO Retail Used the software for: Less than 6 months ### "bLoyal helps Business in Belize to Elevate their Customer Loyalty Program" February 10, 2023 5.0 \[sensitive content hidden\] have been exceptional to work with. They are responsive to my communications, quick to rectify issues, quick to provide me with meeting opportunities, quick to correct mistakes without question or push-back, open to supplying out-of-the box solutions to meet my business needs here in Central America. All our interactions have been professional and friendly. My bLoyal team really helps me to feel like they have my back and they are invested in helping my business to succeed and grow! Pros This platform has allowed us to create unique developments for our Customer Loyalty program that specifically meet our needs in our market. We operate one of the busiest service stations in the country and focus 99% of our marketing efforts on keeping our current customers happy so that they spread the word for us and continue to build our business! Cons The Director Platform design is outdated and a bit difficult to navigate, however, the functionality is solid. It took us as few tries to properly integrate the bLoyal developments into the Korona POS system to make them operational, but the bLoyal team worked very closely with us and Korona to get it fixed. There is a few-second time delay when the Korona has to act on a bLoyal action, which can be frustrating at the cashier on busy days. Reason for choosing bLoyal Korona POS recommended bLoyal as the partner they work with and the one that best integrates with their system. Review Source Response from Bloyal February 14, 2023 Thank you for taking the time to share your positive experience with bLoyal! We're committed to providing effective solutions to help businesses like yours succeed, and we appreciate your support. CR Cristina R. Owner Retail Used the software for: Less than 6 months ### "Customer Service -Bloyal" November 17, 2023 5.0 Great experience with training and customer service. As I mentioned before \[sensitive content hidden\] is the key to making Bloyal work, she makes it easy to use. Pros Bloyal is a great program; however, as an administrator working on the back end, bloyal can be a bit overwhelming. The only reason why we stayed with this program was because of \[sensitive content hidden\]. She is amazing. She always answers my calls; if she is busy, she ALWAYS returns my call. Goes above and beyond. Cons It was a lot to take in, but once I was trained and continued to use it, it got easier and easier. Review Source Response from Bloyal November 20, 2023 Thank you for your review! We're thrilled you find bLoyal great and appreciate your feedback on the learning curve. We're glad Kathleen Edwards has provided excellent service. If you have any further suggestions, feel free to reach out. VR Verified Reviewer CFO Wine and Spirits Used the software for: 1-2 years ### "Please look elsewhere. This software and the team behind it are Terrbile." May 19, 2022 1.0 Terrible. When I needed them most, they didn't help. Things constantly broke, and they shrugged their responsibility. I lowered my expectations again and again to the point that I forgot what good software was supposed to look like. Pros It hits a couple low bars like tracking sales and basic reporting. I never had a problem with seeing what products went out and what money came in. Cons The worst part is their team. They are condescending and always pass the buck to someone else. They advertise features and then come up with never ending excuses on not delivering those features. Their training tools are the worst I've seen in the industry. They caused a huge nightmare with customer credit cards, and then refused to help clean it up or even offer advice. The e-commerce is a nightmare. They basically claim to be an e-commerce company, then tell you to go get a WooCommerce/WordPress store built and tied into their software. But the integrations are poor, customers will receive notifications from two different pieces of software (WooCommerce and bLoyal) that don't communicate well. Orders won't go through but will get charged. Orders will be declined for no reason. Orders will come through with no name or address information. Wine Club is even worse. The system isn't designed for a wine club. It's some sort of newsletter software or something. The process flow has no rhyme or reason. It drove my 10+ year wine club veteran crazy. Requires huge manual input. Has no ability for customers to efficiently edit their own data. No UPS integrations. Switched from [vinSUITE](https://www.capterra.com/p/141985/vinSUITE/) I moved to a new POS software (Korona) and needed a e-commerce partner. Review Source OG Oniqueh G. Wine Club Manager Wine and Spirits Used the software for: Less than 6 months ### "Expensive & Frustrating Setup but Good Software Overall" July 22, 2019 4.0 We decided to transition to bLoyal primarily because it made managing wine club so much easier and has more data fields than other options making it easier to tailor the membership and orders for customers. However, the customer service is extremely disappointing and frustrating. It took around 6 months to get the software live due to lack of communication or activeness from the deployment team at bLoyal. You could almost never get someone on the phone when issues would arrive, so I often was struck trying to figure out solutions on my own until I could schedule to talk to someone. We were promised training and some hand holding for our first club release after the transition, we did not receive either. Weeks after having our deployment was "finished" we still have issues that we are waiting to have addressed. Pros bLoyal has a lot of great features that make it easy to track your customers and report on their purchase and membership history. Cons It is not fully integrated with UPS which is hard for a company that ships in-house as we do. The reports pull incorrect or oddly formatted data. Review Source VR Verified Reviewer Used the software for: 1-2 years ### "innovative product but shady support and management practices" June 10, 2018 1.0 Pros Strong integration with Clover is seamless. It's a real trick to charge for subscription and holding credit card numbers which is not what Clover does natively. Cons Support from company including managers is difficult. Have written multiple messages to their team after paying thousands of dollars and have gotten no response. Review Source Similar Products Featured ## Related categories [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Winery](https://www.capterra.com/winery-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.