# Direct Mail Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Direct Mail the right Email Marketing solution for you? Explore 162 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/128355/Direct-Mail/reviews --- Direct Mail 4.8 (162) [View alternatives](https://www.capterra.com/p/128355/Direct-Mail/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Direct Mail Ease of use 4.8 Customer Service 4.7 ## Pros and Cons in Reviews TS Thea S FreelancerNon-Profit Organization Management, 11 - 50 employeesUsed the software for: More than 2 years. “Increasing our email engagement aims at utilizing the customer data we already have to build a hyper-targeted segments to them tailored to their individual interests.“ May 22, 2024 DJ Doug J Principal, Author, PublisherPublishing, Self-employedUsed the software for: More than 2 years. “Only about 66% of my recipients actually do open the mail and I suspect that's because they're the message on cheri smartphones and delete without fully opening the email.“ August 23, 2024 AB Andrei B Branch ManagerAccounting, 11 - 50 employeesUsed the software for: 1-2 years. “Automation for you campaigns saves you a lot of time and is a great feature that all email marketing apps should have.“ April 30, 2024 DJ Doug J Principal, Author, PublisherPublishing, Self-employedUsed the software for: More than 2 years. “Organizing addresses can be cumbersome, copying from a previous list to a new one.“ August 23, 2024 FR Franco R PresidentNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “This makes DirectMail an excellent service for mass mailing“ May 22, 2025 AM Andy M ownerInformation Technology and Services, Self-employedUsed the software for: Less than 6 months. “Nothing really jumps out as being difficult or hard to work out, in fact I cannot think of a single thing they could do to improve it!“ July 16, 2025 AB Andrei B Branch ManagerAccounting, 11 - 50 employeesUsed the software for: 1-2 years. “Optimizing the emails for mobile view is a must nowadays and Direct Mail does this without any troubles.“ April 30, 2024 RH Robert H OwnerNewspapers, 2 - 10 employeesUsed the software for: Less than 6 months. “After switching my platforms on other operating systems I couldn\`t use it anymore.“ February 16, 2024 ## Showing most helpful reviews Showing 1-25 of 162 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ian G. Producer Entertainment Used the software for: 2+ years ### "Perfect Platform for Small Batch Mailing" May 26, 2021 5.0 This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs. Pros I use this program for lists which have small and specifically targeted audiences. This mainly includes press lists for producing events, and for teaching large classes or workshops. It allows me to create simple mailings where I do not want a lot of noise or fuss, more like direct mail as opposed to broadcasting a message. It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists. It functions for me like the perfect basic database for supporting the ways I need to communicate. Cons At this point I don't have a lot of complaints, as I've been using it for probably a decade. The cloud synchronization has been greatly improved more recently. I often send things which are just this side of plain text for ease of reading and sharing the content with the audiences I send to, and I do find that it's best to bring in any text unformatted and do the formatting within Direct Mail as the styles can get funky when one copies and pastes. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) There were too many things to consider with Mail-chimp for the types of mailing I do with Direct Mail. I actually don't us Direct Mail for traditional internet marketing and newsletters, and so all of those extended features that get a lot of focus are less cluttered and easier to see past. Review Source JH Jason H. REALTOR Real Estate Used the software for: Less than 6 months ### "Easy, Professional, Reliable Email Marketing System" September 10, 2025 5.0 I've just gotten started with email marketing in general and with Direct Mail, specifically. I'm blown away. I've been able to create drip email campaigns and a monthly email newsletter with no problem. And it's great being able to see who's opening and clicking links. If you're starting out with a small mailing list, like me, there's a free plan and a 'pay-per-email' plan, which can save money over paying monthly to some web-based systems, regardless of how large your list is. And it's nice having a native Mac app that's intuitive and I can use anywhere, even without an internet connection. Overall, just a great app. Pros \- Easy to use - Clean, intuitive interface - Detailed reporting with nice features like heatmaps to show where subscribers clicked - Easy contact management - Syncs with things like Google Sheets and my built in Mac Contacts - Good help documents - Native Mac app Cons \- A bit of a learning curve if you're new to email marketing, like me. But that seems to be the case with any email marketing system. - Limited templates, though nearly unlimited customization. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Direct Mail I chose Direct Mail because of the native app, lower pricing and intuitive interface. Review Source AP Athanasios P. Operations Manager Media Production Used the software for: 2+ years ### "Secure email campaigns with real time analytics" April 7, 2026 5.0 "Direct Mail is the 'Final Cut Pro' of email marketing." It feels like a tool for pros who value their time and want a clean, Apple-centric workflow. If you are tired of paying $50/month for a web service you only use twice a month, the Pay Per Message plan alone makes this a must-download. Pros Blisteringly Fast Interface: Unlike browser-based tools that lag when you have 10,000+ subscribers, Direct Mail stays fluid because it’s using your Mac’s local hardware. Cons While basic "drip" campaigns are easy, complex multi-step branching logic takes a bit more time to master than on some high-end web platforms. Review Source JB Jeni B. Director of Marketing and Communications Higher Education Used the software for: 2+ years ### "Customer Service Just Stopped Communicating with Me 2 1/2 Months Ago! " January 23, 2021 3.0 It worked fine until there was an issue. They made an initial response and never followed up to my subsequent questions or requests. I have been sending them the same request for 2 1/2 months and zero response by email or the online chat. Pros My predecessor used it and it was easy to continue to use. Cons Customer Service when you have a problem. Review Source MH Michael H. CEO Entertainment Used the software for: 2+ years ### "Semi-experienced user writes..." July 3, 2025 4.0 Comfortable, but tough on our budget (see above). Its very straightforward to use once you get the hang of it Pros Comprehensive coverage of all our needs, with easy layout. Excellent customer services, on the few occasions I've needed them. Cons It's a bit pricey. Tricky for smaller operators like ourselves, so do look out for better offers elsewhere. Would appreciate more lower-end pricing options which don't disadvantage smaller businesses. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Direct Mail Because my colleague did. So had to keep the same one. Review Source FR Franco R. President Non-Profit Organization Management Used the software for: 2+ years ### "My overall impression is very positive" May 22, 2025 5.0 I have a very positive impression of Directmail. It is efficient, has an elegant editing interface and clear reporting, Scheduling is a good thing as well Pros easy, elegant and reliable. Support is efficient and updates come regularly. This makes DirectMail an excellent service for mass mailing Cons expensive compared to other services using Amazon SES that cost a fraction. It remains very competitive with MailChimp Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) efficiency, user friendliness, competitive price Review Source Response from e3 Software May 23, 2025 Thank you for the review, Franco! JR John R. admin Wireless Used the software for: 2+ years ### "Support is EXCELLENT" October 24, 2025 5.0 Outstanding Creating new templates with my own design. I don't use Canva. Pros I love the support I get from \[sensitive content hidden\] , everytime I need help. He knows his stuff. Cons Creating new templates with my own design. I don't use Canva. Review Source LG Luc G. Creative industry initiator Arts and Crafts Used the software for: 2+ years ### "Awesome and hasslefree professional email bulk send application!" August 30, 2025 5.0 Pros Simple and straightforward, great UI, awesome and hasslefree software! Simple and straightforward, great UI, awesome and hasslefree software! Cons Uhm, hard to say, not much more to improve... Oh maybe the custom font size could be one click more directly accessible. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Desktop accessibility is often really handy. Review Source TC Terry C. Producer Director Marketing and Advertising Used the software for: 1-2 years ### "Liking it to the Point of LOVING It!" August 13, 2025 4.0 I don't use it as much as I should. However, that's going to be changing, I'll be sending Email 2x / month. Pros I'm constantly learning more every time I use it. It has some newer features that help me fumble through it. I'ver never sat down to become intimately familiar with it. It suits my needs and beyond. Cons The earlier version; about a year ago. Review Source AM Andy M. owner Information Technology and Services Used the software for: Less than 6 months ### "A great user experience" July 16, 2025 5.0 A great experience and they reply to you if you have any questions! It was like someone had turned on the lights after using MailChimp for quite a while Pros Ease of use, good tracking. I moved from MailChimp a few months ago and have never looked back. Easy to create a mail from scratch. Cons Nothing really jumps out as being difficult or hard to work out, in fact I cannot think of a single thing they could do to improve it! I will let them know if I find something! Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was very frustrated by how clunky it was Review Source CJ Claus J. President Non-Profit Organization Management Used the software for: 6-12 months ### "One word: excellent" March 27, 2022 5.0 Very very good. Combination support, documentation and ease of use make it a positive experience Pros WYSIWYG editor Tracking opens and being able to generate list of emails 'not opened' on a campaign Support is excellent Cons A bit expensive copy paste from word to editor unexpected results where formatting differs and is difficult and time consuming to change Inability to 'save-as' a word document. We collaborate and the common platform is word. Currently have to view online, save-as, export into a word document which has lots of formatting issues. A simple 'SAVE-AS' (word / PDF) would be an appreciated feature. Reason for choosing Direct Mail Mostly because compatable with MAC Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) mailchimp WYSIWYG editor is much more unfriendly and difficult to use Review Source SA Sayre A. Author Writing and Editing Used the software for: Less than 6 months ### "The MUST HAVE email marketing tool for Apple users!" May 30, 2021 5.0 Overall the experience I've had has been wonderful. I also use Daylite in my business and Direct Mail integrates with this program which is such a time saver. That's just one of the integrations and there are a massive amount that make the software super flexible for any use case. Pros Direct Mail is a product native to Apple products which is amazing. Because of this, it's easy to use. If you can draft an email in the stock Mail app, you can use Direct Mail. The sign-up forms are easy to create and can be integrated into Facebook pages and websites with an easy cut and paste of the embed code. The partner app Stamps for iOS allows you to check your campaigns on the go and is just as easy to use. The pricing is amazing compared to competitors. Instead of charging for both the numbers of subscribers and the amount of emails sent, Direct Mail pricing is based off of subscriber count only (the monthly plan) and includes unlimited email sends. Cons There aren't many cons to this software, but one that does stand out for my use is that the open rate percentage and click rate percentage for all campaigns sent is kind of elusive. This isn't something that would deter me from recommending or using the product though as it can be calculated quickly if needed. The other thing I wish that it had was the ability to draft and build out campaigns from within the mobile app, though I wouldn't consider this a con. I'm finding the more that I use it, the more I'm okay with having to do the campaign building from my laptop. It keeps me from obsessing over things which can sometimes cause me to nit pick something that doesn't need to be picked at. Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I'm an Apple user and prefer to have products that are exclusive or optimized for that environment. The pricing also played a huge part in the switch. It is saving me about 30 bucks a month on just my email marketing service. Review Source VA Vicki A. owner, proprietor Arts and Crafts Used the software for: 2+ years ### "Great Option for Small Business/Enterprise" May 26, 2021 5.0 The customer service was very fast when I couldn't remember how to switch back to my own account from the community account. It was great that I could figure into the cost the exact amount I would need for that project's budget. You are in control. Pros I have used Direct Mail for several years, for my own small business and also for a community outreach project. It was wonderful to find an option that allowed me to pay for the amount of emails I would need instead of a monthly fee. The set up was easy, and the "sign up for newsletter" option is excellent, allowing you to brand it with your own logo. Once a person signs up you are notified. I was able to build a sizable email list. The emails are very easy to configure and again you can use your own graphics. You can reuse and build upon a previous email. It also has a test feature to help you avoid being considered spam. I am very happy with Direct Mail. Cons Nothing really, it fit my needs and works perfectly. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Direct Mail No monthly fee, you have your emails available when you want to use them. Perfect for a small business. I researched several options before deciding on Direct Mail. Review Source TC Tim C. Marketing Director Civil Engineering Used the software for: 2+ years ### "An extremely valuable email tool on many levels" July 15, 2021 5.0 I've used Direct Mail for email marketing and general group communication for years. It was a good product when introduced and has only gotten better over time. Kudos for a job well done! Pros The way it helps manage emailing lists and be responsive to recipient feedback. It does this while making compliance with can spam guidelines very easy. Cons Nothing. I love using it, I love the interface, I love the reliability and the ongoing costs, should you choose to use their outgoing mail server, are extremely low. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) I'm kind of a control freak and like the flexibility in both designing and checking my results in various browsers/platforms. Review Source AK Andrew K. Managing editor Publishing Used the software for: 2+ years ### "A great communications tool" March 3, 2022 5.0 Generally happy with DM and look forward to continued use. Pros Direct Mail allows me to send customised and personalised email messages to clients and customers without the risk of missing a field that should be changed for that customer. All the pertinent information is merged in and the recipient gets a better experience from the contact. Cons One or two people on an opt in mailing list can hit the spam button and I am threatened with a warning that I am sending unwanted bulk emails and that my service may be blocked, even though the issue is not of my doing. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Direct Mail I like DM as a standalone product and the simple method of purchasing credits. I don't know how that compares with other products. Review Source OR Oscar R. Owner Health, Wellness and Fitness Used the software for: I used a free trial ### "Great Email Campaign Management Software" August 29, 2025 5.0 Very happy with the professional look. I will now be using Direct mail for all of my company events so reach our invitees. Pros What i like most is the professional look for my emails. I also used to have a horrible time managing all of my email contact. Now it is very easy to send an email campaign. Cons The formatting options for the email templates is limited to certain locations where i can add text and other inserts. Review Source SK Stephen K. Editor & Publisher Hospitality Used the software for: 2+ years ### "Direct Mail, Every Bit As Good as the Mac" June 5, 2021 5.0 We operate our entire subscriber management with this one program. How is that even possible? Pros 10 years ago Byways Magazine was one the first travel publications to go all digital. Truth is we didn't even know what that meant. Then we stumbled upon Direct Mail, took the leap because it, like us, was all mac, and have grown as it has grown. The level of sophistication from where we were and where Direct Mail was back then, to where we are today is night and day. Other than our layout and design software, Direct Mail is the most significant piece of software we own. Cons They really come after you when you violate their spam criteria. We are always hoping someone will just unsubscribe rather than filing a spam complaint. If you could care less about offending someone with spam, then this is not the software for you. They were all about Apple Privacy before there was Apple Privacy! Reason for choosing Direct Mail We were committed to the Mac, we needed someone who had that same committment. Review Source JA Joseph A. IT Expert Machinery Used the software for: 1-2 years ### "Direct Mail Is an Excellent Email Marketing Tool" May 13, 2024 5.0 Pros Direct Mail has incredible features that make email marketing so good. I like the reliability of Direct Mail. Cons I like the effectiveness of Direct Mail. Direct Mail has been superb. Review Source MM Marty M. Operations Manager Environmental Services Used the software for: 2+ years ### "If you knoow what you're doing - DirectMail is the best" June 26, 2019 5.0 Having used a range of programs - DirectMail certainly gives you the most hands on experience. The biggest draw back is being app-based; while most competitors are all online - but this is what also provides the biggest advantage in terms of tools and functionality. Pros Control of the whole process - from HTML editing to subscriber management to design and spam testing - it's fun to work with. Cons No online tool. Reporting is limited, there aren't enough ways to compare and contrast. Very hard to export reports and data in bulk. Hard to get examples out as PDF / Image filles. Review Source Response from e3 Software June 27, 2019 Thanks a ton for your review, Marty! Much appreciated! I wanted to mention that the latest version of Direct Mail includes expanded options for exporting report data and for exporting your messages as PDF files. You may want to update and take a look. Please reach out to us with any questions or feedback. Thanks! Ray M. Co-Founder / Fine Art Photographer Information Technology and Services Used the software for: 6-12 months ### "Amazing" September 20, 2018 5.0 Great product. Great customer service! Pros It does everything I'd ask for in an email blast program -- localized software, easy to import, create groups, build templates, send out mail campaigns, collect online data, link with other software, etc. Cons The only one thing that I don't like about it is -- if I schedule a number of emails (over the course of the week) and new subscribers come in -- those new subscribers won't get my already-scheduled emails. Because of this, I can't schedule more than 1-2 days of emails. Review Source SD Scott D. President Religious Institutions Used the software for: 2+ years ### "I LOVE and use Direct Mail WEEKLY" August 9, 2021 5.0 Overall, I love it and use it regularly. Pros Easy to use. Reliable. Great online (via chat) customer service. Cons A Little on the expensive side for purchased email credits as compared to other companies I've use. Not great phone support (talking to a human). Review Source Clint P. Digital Marketing Manager Computer & Network Security Used the software for: 6-12 months ### "Super cheap emailing service. " May 10, 2018 5.0 Affordable enterprise level email management system. Pros I like that they offer the one time payment for their software in order to use it with your own email servers. It provides a super cheap option for enterprise level emails. Cons You get what you pay for. With their one time payment option you don't get much customer service and you'll need to maintain your own servers. Review Source DJ Doug J. Principal Management Consulting Used the software for: 2+ years ### "Tracking Readership for a small business" August 21, 2019 4.0 As I learn all its features I like it more and more Pros Once I had figured it out, with some help from helpful 'Help' people at Directmail, it has been extremely useful to me in doing was email broadcasts to my client and subscriber base, something I could to do with my usual email software, \[Mac\]Mail. Works very well on my Mac. I sue the subscriber option which allowed me to install the software on my isp's server. cost effective and looks to my readers as coming directly form me. Cons The reporting could be improved(?) if we could be sure the receiver has actually 'opened' the email, or merely saw the summary on their device, especially the case for people who receive the email on there mobile device. I haven't figured out how file management works on the system yet. Review Source SH Sandy H. IT Director Publishing Used the software for: 2+ years ### "Used this product for several years, and it's well worth the money" May 29, 2021 5.0 Pros Direct Mail is very easy to use, and fairly reliable. We send several newsletters a week. Each project has the option to use on the local desktop and/or sync with the cloud. Integrates nicely with most of our business apps. I can't say enough about their Tech Support team--\[SENSITIVE CONTENT HIDDEN\] in particular is amazing. Cons Future scheduling could contain a few more prompts. And any previously-set "future schedule" should be removed from the next blast (for some reason, it retains the last-set "Schedule" setting rather than returning to the default setting of Send Now). Reason for choosing Direct Mail I prefer using DirectMail because their tech support is on my timezone and is VERY responsive. I know they've got my back if I ever need custom coding help or the like. Review Source MB Magda B. Executive Director Writing and Editing Used the software for: 2+ years ### "Great E-Blast Program" July 16, 2022 5.0 It's absolutely helped us to expand our reach. Recipients often comment on how beautiful our emails are. Very satisfying to use and to receive such feedback. Pros We've found Direct Mail extremely versatile, enabling us to send clear, elegant, eye-catching e-blasts to our main list (2000+ addresses) and numerous sub-lists organized by interests and geography. Also LOVE the reporting feature. Cons Still find it cumbersome to add smaller lists to our main one (for example list of 2022 program alumni) while keeping the original small list. I often have to do this several times or else the original (smaller) list winds up empty. Also, some issues with formatting paragraphs within sections of text and closings (ex, my name, with title underneath, comes out double-spaced no matter how much I've tried to make it single-spaced...) Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Email Management](https://www.capterra.com/email-management-software/)