# Bazaarvoice Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Bazaarvoice the right Review Management solution for you? Explore 32 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/128657/Bazaarvoice-Connections/reviews

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Bazaarvoice

4.3 (32)

[View alternatives](https://www.capterra.com/p/128657/Bazaarvoice-Connections/alternatives/)

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Last updated March 13th, 2026

# Reviews of Bazaarvoice

Ease of use

3.9

Customer Service

4.0

## Pros and Cons in Reviews

LB

Lindsay B

Director, Digital MerchandisingConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 6-12 months.

“The ROI for seeding the product is almost 100% so the community is reliable.“

August 18, 2023

DS

Darwin S

Digital Post-purchase Experience ExpertElectrical/Electronic Manufacturing, 51 - 200 employeesUsed the software for: More than 2 years.

“They also continuously improve their systems for better user experience.“

July 20, 2023

## Showing most helpful reviews

Showing 1-25 of 32 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Maricela G.  
Wholesale Sales Support Specialist  
Warehousing  
Used the software for: 2+ years

### "Great Way to Connect with Customers"

April 29, 2019

5.0

Pros

It's really easy to navigate the site, you can see reviews, as well as answer customer questions to help generate a sale.

Cons

It's a bit pricy but in my opinion, worth the price.

Review Source

CS

Chris S.  
Associate Director of Customer Support  
Consumer Goods  
Used the software for: 1-2 years

### "Bazaarvoice Product Review Syndication"

November 21, 2024

5.0

Pros

Bazaarvoice allows us to syndicate our product reviews with other retailers.

Cons

There aren't a ton of alternate vendors to syndicate product reviews with.

Review Source

KO

Kathleen O.  
Manager Retention Strategy and Customer Experience  
Consumer Goods  
Used the software for: 6-12 months

### "Not impressed"

July 18, 2023

1.0

I am a detractor at this point.

Pros

I have not found anything yet. The team is unhelpful, unavailable, and untrained.

Cons

It has been several months, and there is inconsistent support, unknowledgeable project leads, nonexistent technology experts and we still do not have either functionality live or working as it should. We were strong armed into leaving Yotpo and it has been worse than even anticipated. There is a lack of knowledge and leadership in spearheading the implementation of your technology. Rarely are we given correct answers during our calls.

Switched from

[Yotpo](https://www.capterra.com/p/144389/Yotpo/)

Business decision to bring all brands under one vendor.

Review Source

TY

Tony Y.  
Project manager  
Pharmaceuticals  
Used the software for: 2+ years

### "Works most of the time, but there is room for improvement"

August 10, 2023

4.0

Access to connections is vital for us.

Pros

System is somewhat responsive, only the reports take more time than desired. We like the Sample campaign system.

Cons

Some times support tickets are close without resolution, this is a bad practice.Perrigo VOC Enhancements never get implemented.

Reason for choosing Bazaarvoice

Bazaarvoice has a monopoly on processing and syndicating product reviews.

Review Source

LB

Lindsay B.  
Director, Digital Merchandising  
Consumer Goods  
Used the software for: 6-12 months

### "An essential part of your PDP!"

August 18, 2023

4.0

Overall, implementation has been smooth, but a little slow. Part of that is my own internal roadblocks. The Fulfillment process in the US has ben very smooth and my local sampling coordinator (Madi Even) is amazing.

Pros

Ratings and Reviews content is more important than ever on the PDP and shoppers trust these reviews. The ROI for seeding the product is almost 100% so the community is reliable.

Cons

Dashboards and insights need some work - there is very little that is plug and play, and the workbench requires a pretty heavy manual lift to manage. Also, having to work with a totally different team for each of the products offered by BV requires the same conversation over and over to different people. I often feel like we spend too much time educating the BV team on our business and what's needed. It would be great to do it once and hit the ground running.

Review Source

VR

Verified Reviewer  
VP of Logistics  
Consumer Goods  
Used the software for: 1-2 years

### "Necessary but costly"

June 16, 2021

5.0

We have been able to get feedback on our products, generate reviews, and directly address consumer questions.

Pros

We are able to see reviews from multiple retailers, in one place, and we can directly reply to the reviews or questions.

Cons

Quite expensive and there seems to be a bit of a monopoly, as Walmart and Best Buy pretty much require brands to use it.

Review Source

DS

Darwin S.  
Digital Post-purchase Experience Expert  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "Good customer success and support is the key to review management programme"

July 20, 2023

5.0

Pros

The customer support and customer success are the top notch. They also continuously improve their systems for better user experience.

Cons

The price :( Other than that, I'm pretty happy with the service.

Review Source

JF

Jillian F.  
eCommerce Business Manager  
Food & Beverages  
Used the software for: 2+ years

### "Great for Review Syndication - Reporting / Analytics Needs Help"

July 26, 2023

4.0

If the Reporting/Insights portion of the portal worked better and if Support moved quicker to fix the glitches, we would be very happy with BazaarVoice overall.

Pros

Review pooling/syndication, Influenster Review generation, & strong account management (\[sensitive content hidden\] is a fantastic partner!).

Cons

The Insights suite is not easy to navigate and the reports that live there are super glitchy. Have had to open countless support cases to get the filters to function accurately. BV Support does not resolve issues very quickly. Within the Reporting section of the site, disappointed that we could not add a Brand / Category field to all of my reports. This seems very basic, but Support said they would share my suggestion but could not implement the update unless other clients made the same suggestion. Was disappointed by BV's customer service in that instance.

Review Source

VR

Verified Reviewer  
Responsable projets & Innovation  
Cosmetics  
Used the software for: 2+ years

### "The best UGC tool"

February 24, 2022

5.0

Pros

Rating and review feature Questions and Anwers feature

Cons

API for rating and review the lack of AB Testing

Review Source

VR

Verified Reviewer  
Ecommerce Business Analyst  
Sporting Goods  
Used the software for: 2+ years

### "Great for capturing reviews from our customers"

March 23, 2018

5.0

Reviews on our site, insight into products, increase in SEO

Pros

The dashboard makes it super easy to moderate reviews as they come in. We are also able to tweak the appearance of BV on our site in just a few minutes.

Cons

Sometimes customer service can bounce you from person to person before you get in touch with someone who can help you.

Review Source

VB

Vanessa B.  
Community manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Conquise"

February 3, 2023

5.0

Pros

En fait j’aime tout dedans, du choix des produits à l’utilisation

Cons

Aucun, il n’y a rien que je n’aime pas dedans

Review Source

sB

sandrine B.  
consultante independante  
Staffing and Recruiting  
Used the software for: 2+ years

### "Bazaarvoice"

November 23, 2023

5.0

Pros

Bazaarvoice est une solution innovante et efficace pour enrichir l’expérience d’achat, développer la marque, diffuser le contenu et fidéliser les clients avec la puissance des CGU.

Cons

Bazaarvoice peut être perçu comme une source de pression pour les marques et les distributeurs qui doivent constamment surveiller et répondre aux CGU, et s’adapter aux attentes et aux besoins des consommateurs. Il peut être difficile de gérer les avis négatifs, les faux avis, ou les avis contradictoires, sans nuire à la réputation ou à la confiance envers la marque.

Review Source

KO

Kerri O.  
Associate ecomm mgr  
Consumer Services  
Used the software for: 2+ years

### "BV Feedback"

July 26, 2023

4.0

Good

Pros

Ease of use of the platform. The ability to look at our brands in individual tabs.

Cons

Nothing comes to mind. I have not had issues.

Review Source

PT

Peter T.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Integrated with the vendors where our products are sold so that part of the choice was easy"

September 21, 2023

4.0

From choosing (see title) to implementation it was a bit rocky to be honest. The code and the process are easy to understand which is why it is disappointing that the back end tools are so clumsy and the service from the team is somewhat spotty. It could easily be a home run on both fronts but it ends up making the initial rollout more of a fumble.

Pros

Embedding and syndicating reviews is powerful

Cons

Back end setup and maintenance is unnecessarily clumsy (as is the support from their team)

Reason for choosing Bazaarvoice

The vendors who sell our products use it so we would need to use it in order to syndicate our reviews to them most easily and on their terms.

Review Source

LW

Lisa W.  
Ecommerce Manager  
Construction  
Used the software for: 2+ years

### "QnA"

July 18, 2023

5.0

Easy to use for questions and answers.

Pros

I like the added content it adds to the product

Cons

The help desk. Its very hard to get questions answered.

Review Source

RR

Richard R.  
CSR  
Wholesale  
Used the software for: 2+ years

### "Easy to use, but UI may be too simple"

August 14, 2019

4.0

I love using Bazaarvoice Connections; it gives a very easy to read interface with all partners available in one place. The workflow is very efficient, and makes managing multiple accounts a breeze.

Pros

I enjoy having all of our online trading partners' consumer questions and reviews available in one place. Responding to either is as simple as typing and submitting, and there is no need to open each question/review as a separate document. The workflow is very efficient as a result.

Cons

The system loads slowly, and navigating can be tedious as a result. Filters and search functions can be a labor to use.

Review Source

JC

Jeremy C.  
Responsable E-Commerce  
Retail  
Used the software for: 2+ years

### "Bazaarvoice, gestion de nos avis produits"

November 2, 2022

5.0

Pros

\- Nombreuses fonctionnalités permettant la récolte et la gestion des avis- Entreprise en croissance proposant de nouveaux produits fréquemment - Support très réactif- CSM dédié et à l'écoute du projet de l'entreprise

Cons

\- Plateforme ne proposant pas une stratégie développée pour la gestion des avis marchands / e-reputation- Tarification relativement onéreuse

Review Source

MG

Merle G.  
Content & data Specialist  
Consumer Goods  
Used the software for: Less than 6 months

### "There´s room for improvement"

July 19, 2023

4.0

Pros

You can anaylse your reviews Year over year

Cons

It´s not user friednly in case of easy use/intuition. There is extended learning and deep diving into the tools needed to fully understand how things are working. A more intuitive way of working would be nice

Review Source

MB

Marcy B.  
Program Manager  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Great interface between us and our customers"

June 7, 2017

4.0

Great program overall

Pros

Vey easy to use. Great help available if needed. Easy to track reviews and customer inquiries in one place!

Cons

Some notifications get delayed...have to log into the program to get any real time notifications. Other than that, great!

Review Source

SC

Sarah C.  
Senior Project Manager  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Not a lot of customization or control "

February 19, 2024

5.0

Pros

Easy to implement and use the software.

Cons

Not a lot of control of who can write reviews. Not a lot of opportunities for win back and change the customer experience.

Review Source

VR

Verified Reviewer  
Chief Financial Officer  
Education Management  
Used the software for: 2+ years

### "Expensive but adequate online review platform."

November 6, 2018

3.0

Pros

It did an efficient job of gathering our product reviews.

Cons

Expensive; not many remarketing tools available when we used it.

Review Source

VR

Verified Reviewer  
Ecommerce  
Retail  
Used the software for: Less than 6 months

### "Best Reviews platform that I have used"

August 24, 2018

5.0

Being able to syndicate and map reviews has been so valuable. To easily map similar styles for seasonal products it helps us get a head start on product launches.

Pros

The platform is really advanced to other brands I have used. You can map reviews to like products very easily. We hooked up bazaarvoice on our website and customers can ask questions and we publish them quickly. Most of all through the sales process, migration, onboarding and post onboarding the customer support has been fantastic.

Cons

the basic set up is great but Bazzarvoice offers so many other services that we are not utilizing but it can add up quickly if you decide to add these services.

Review Source

MK

Maya K.  
Marketing Manager  
Consumer Goods  
Used the software for: 6-12 months

### "Really like it!"

July 18, 2023

5.0

Good!

Pros

I love that its one platform managing all of the reviews i get and i can send it out to most of the retailers my product is in!

Cons

That even though there are a lot of retailers, it's still not all of the retailers i am in

Review Source

KP

Kaitlin P.  
Senior Paid Social Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Easy to use for review management"

November 4, 2021

5.0

Pros

Depending if you own the website for reviews or if your product is sold to a big box retailer bazaarvoice capabilites vary. Its great for community management and to gauge customer feedback.

Cons

I don't like how data is pulled I feel that it is not as efficient as it could be.

Review Source

Bruce R.  
Ecommerce Channels Manager  
Apparel & Fashion  
Used the software for: 1-2 years

### "null"

August 16, 2017

4.0

Review Source

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