# Recollective Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Recollective the right Market Research solution for you? Explore 58 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/129365/Recollective/reviews --- Recollective 4.7 (58) [View alternatives](https://www.capterra.com/p/129365/Recollective/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Recollective Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews LM Lisa M Director of Client SolutionsMarket Research, 201 - 500 employeesUsed the software for: More than 2 years. “The platform management is helpful and allows us to focus more on our respondents than on the technical parts“ June 3, 2021 LM Lisa M Director of Client SolutionsMarket Research, 201 - 500 employeesUsed the software for: More than 2 years. “The only real issue has been with after-hours support and weekend support.“ June 3, 2021 VF Vince F DirectorMarket Research, 2 - 10 employeesUsed the software for: 1-2 years. “They answered any question very fast and offered a project pre launch check to make sure we had no issues.“ March 23, 2022 VF Vince F DirectorMarket Research, 2 - 10 employeesUsed the software for: 1-2 years. “Can become confusing if your project is long.“ March 23, 2022 LM Lisa M Director of Client SolutionsMarket Research, 201 - 500 employeesUsed the software for: More than 2 years. “This product is relatively easy to use.“ June 3, 2021 VF Vince F DirectorMarket Research, 2 - 10 employeesUsed the software for: 1-2 years. “Easy to use and very simple to setup a project.“ March 23, 2022 ## Showing most helpful reviews Showing 1-25 of 58 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Matthew B. Production/Project Coordinator Market Research Used the software for: 1-2 years ### "Excellent software - great support! " August 27, 2019 5.0 Pros This is a super easy to use software that helps elevate all of our studies and projects. Cons There is very little not to like - I would like there to be more flexibility with some of the features, but recent updates have improved that. Reason for choosing Recollective N/A Review Source VR Verified Reviewer Consumer Insights Manager Internet Used the software for: 2+ years ### "DIY Community for a fraction of the cost" February 5, 2019 5.0 I've been working with Recollective platforms for more than 5 years now, and I've always loved the experience. Pricing is just-right, the interface is great. Recollective was the first provider I looked up when I got the budget for a community. Pros I love the intuitive, user-friendly software Recollective offers. It's easy for me and my team, as well as our customers, to use the platform. Customer service is responsive, helpful, and proactive. Cons There's almost nothing not to love about Recollective. Improved survey logic flow would be a great benefit, but for the meantime they've made it easy to link to external surveys. Review Source KS Kyle S. Market Research Analyst Market Research Used the software for: 2+ years ### "Great platform and great customer service" September 13, 2019 5.0 We're learning about our audience on a weekly basis. This helps us form an ongoing community of volunteers who provide feedback and insight regarding numerous research questions from all around our organization. Pros I like that it's easy to use. The features are great, and I really appreciate the customer service. Cons That we can't do seemingly basic logic in Activities without having to create segments. Review Source VR Verified Reviewer Production/Project Coordinator Market Research Used the software for: 1-2 years ### "Glowing Report. " February 6, 2019 4.0 Overall my experience has been very positive - they have been a great partner to us, and very good to work with. Pros I really like the number of features and methods of collecting data that recollective offers, it allows us to be very creative with our studies and keeps participants engaged. Cons There isn't much to dislike about this software, however sometimes due to the number of options and features it can be difficult to navigate. Review Source VR Verified Reviewer Research Manager Market Research Used the software for: 2+ years ### "A Medium for Deeper Insights" February 5, 2019 5.0 Overall, Recollective is our platform of choice for online qualitative work. It has proven to be effective in helping us reach the objectives of a variety of projects. Additionally, the team at Recollective is an absolute pleasure to work with. Pros Recollective allows us to develop qualitative projects that give us the ability to really dig into how different consumers make decisions, shop, perceive things and so much more. The ability to design activities that strategically uncover how individuals respond to a variety of elements or exposure to information or images is truly valuable. The software is also easy to use and intuitive for moderators, clients, and participants. Cons The only element I dislike about the software is the way in which the data is exported. While there are a variety of options, I find that the way it exports is not very user-friendly as the commentary or probes made under any activity are separated from the original responses, making it difficult to follow. Review Source VR Verified Reviewer Lead consultant - Digital transformation Market Research Used the software for: 1-2 years ### "A very intuitive platform for my team, my clients and our research participants " February 8, 2019 5.0 CSR from Recollective have been very reactive each time I needed some feedback or advice. This is much appreciated knowing that we do live in different continents, with quite of a time difference! Pros Very intuitive for both admin and panelists, simple yet very nice overall design, many languages available and new features regularly released Cons More adapted to qual research than quant although some quantification is totally possible Review Source Joel M. Research Manager Market Research Used the software for: 2+ years ### "The best community platform out there" February 7, 2019 5.0 Very good, we use them often and will continue to do so Pros Customer service - they're all very friendly and efficient. The pre-launch checks are a really nice touch that wasn't expected or paid for! Cons Particularly for multi-market studies, you should be able to save email templates that you use often. At the very least, have the commends appear in the chosen local language Review Source VR Verified Reviewer Production Designer Market Research Used the software for: 6-12 months ### "Recollective use" February 11, 2019 4.0 I've had a great experience using Recollective and look forward to seeing the new developments in the new couple years. I think its a great alternative to the system that we have in place using hardcopy journals. This digital platform allows us to review participants information instantly. Pros \- I like that it's easy to navigate - It's easy to learn. It probably took me a few tries before I got really comfortable using it without assistance - Love that users can upload and download images. - like that users can email you directly through the site if they need help trouble-shooting Cons \- Maybe more functions can be added re. image sort and ranking Review Source Guillermo B. Business Development Executive Research Used the software for: 2+ years ### "Quick answers" February 6, 2019 4.0 It Will be helpfull if we could send screeners through the platform to recuirt participants. In that way I can recruit with the platform. Pros I love when you feel the other is online and is ready to help you. Cons Sometimes my needs are not well undestood. I think it is because I speak in spanish. Review Source Rebecca M. Research Advisor Management Consulting Used the software for: 6-12 months ### "Our Preferred Qualitative Methodology" February 6, 2019 5.0 When our consultancy adopted Recollective as our preferred qualitative software, we quickly realized it was an upgrade from our previous vendor - one that was mutually beneficial for both ourselves and our clients. When you know you are utilizing an industry best practices tool, and you know your clients are receiving unprecedented results, everybody wins. Pros The response versatility (9 different types!) has changed the way we think about qualitative research. Before stumbling upon Recollective, online “focus groups” were limited to text and photo uploads. Now we glean insights from selfie videos, interactive attribute sorts, image mark-ups, video reviews, and much more. Cons Site and study configuration was intimidating for our first few projects. The settings are quite robust, and although we appreciate the ability to personalize each study on the micro level, we have found it takes some trial and error to feel confident about site and study setup options. Review Source VR Verified Reviewer Assistant Director of Institutional Research Higher Education Used the software for: Less than 6 months ### "Just a great tool - exactly right" February 6, 2019 5.0 Brand research and focus groups - great experience overall. Pros It just seems like the exact right tool for this kind of work (online focus groups and research). I work with a lot of online tools, and this one jumped out at me immediately as a tool that had been given a ton of thought and support. Great UI, excellent customer service, intuitive controls, lots of options. They even send you a review audit before you launch a study with suggestions on how you might tweak the settings or make it work better. I know I gave all top ratings so it seems like I'm just blowing through the review, but I honestly can't think of anything that deserves a lower rating. Cons I really just like it. If I had to, I could make a few nitpicky suggestions about the interface, reporting, etc, but all of these are minor issues. Review Source CN Cristina N. Qualitative market research Research Used the software for: 1-2 years ### "Comments about Recollective " February 5, 2019 5.0 Pros Recollective is very friendly to use for all the admins and participantes. To program the activities is simple and quickly, and I am very satisfied about the different type of homeworks that we can use. Cons I'll like we could filter various segments at the same time, because some occasions, I need to review for age + gender + city, and the software don't leave me. Review Source Laura H. Senior Manager, Digital Creative Strategy Market Research Used the software for: 1-2 years ### "Great Community Platform" February 6, 2019 5.0 Always a great experience, fast customer service and a truly great and innovative platform. Pros The innovation sprint the Recollective team does annually is awesome. They are always taking our recommendations into consideration and always added awesome new features. Cons I don't dislike anything about the software but it would be great if they could include a live chat feature or video chat feature with the participants and moderator into the platform. Review Source MJ Matthew J. Sr. Account Manager Market Research Used the software for: 2+ years ### "Top-Shelf Research Platform" September 10, 2019 5.0 With Recollective we have found an online platform that is robust and detailed enough for the depth of discussion that we need while still maintaining an aesthetic flourish that we can be proud to show off to respondents and clients alike. Pros The professional yet Approachable look and feel of the platform makes it easy and fun for us to use, and polished to present to clients. Cons The lack of real-time group discussion options which would unlock many more use-cases. Review Source JB Jen B. Principal Market Research Used the software for: 2+ years ### "Outstanding software and service" April 13, 2021 5.0 Pros Constantly introducing new user-centric features. Cons There remain some features we currently buy from other providers and would prefer to have integrated here. Review Source VR Verified Reviewer Analyste recherche en marketing Market Research Used the software for: Less than 6 months ### "Great product" February 6, 2019 5.0 We are a marketing research business and this suggests is becoming one of our best offering. It fits many situations where other methods would not give the same results. We even use it for internal surveys, for doodles and more. Very versatile tool. Pros Ease of use: as a new user, it is hard to believe how easy it is to use the platform. From the basic tasks to more advanced features such as extracts and participant management. Customer service: any question you have, they answer really fast and make everything they can to help you. Cons glitches: sometimes you try to do something and for a unknown reason it just doesn’t work as it should. For example, you write a paragraph and the spacing is not constant. What I do when it happens? I try all over again or ask technical support for help. Review Source VR Verified Reviewer Senior Research Manager Market Research Used the software for: Less than 6 months ### "Great for qualitative research " February 5, 2019 5.0 Recently used for two projects and amazed with the quality Pros 1) easy to use and program 2) lots of options available 3) extremely user friendly 4) superb customer support Cons Nothing negative to report .. maybe have loyalty discounts for organizations who often use the program Review Source EK Elena K. Consultant Market Research Used the software for: Less than 6 months ### "Great platform" September 4, 2019 5.0 Crowd-funding projects for mulinationals Pros Easy to work, navigate, collect and analyse data. Nice interface. Cons Didn't find yet weak points, all is convenient Review Source ER Eleanor R. Research Associate Market Research Used the software for: 1-2 years ### "Fit for purpose" February 6, 2019 5.0 It's ideal for our needs - we run online global consumer insight studies and it's ideal for the activities and discussions we need our users to complete. Getting the transcripts off is also easy. Pros It has such a user friendly interface for the end user Cons Invites go to user's spam folders adding an extra level or work in recontacting people Review Source AP Anca P. Executive Researcher & Online Community Analyst Research Used the software for: 2+ years ### "GfK Romania - Feedback for Recollective " August 30, 2019 4.0 Recollective is GfK's Romania only partner and we rely on it for all of our online research community projects. GfK Romania is currently conducting a project in collaboration with Orange, a project which has been in place for the last 5 years. The functionalities and tool provided by Recollective have always helped in strengthening our relationship with out main customer, being able to always conduct diverse and realiable research projects. Pros Main appreciated aspects: - ability to customize the product, - intuitiveness in usage (clear description & layout of the buttons / tabs / sections) - constant development of research tools, automatic outputs & customization - very few errors / bugs / dysfunctionalities encoutered (in 3 years usage of the product) - very reliable and fast customers support Cons Main blocking points: - text editing still needs improvements (both in research activities and discussion topics): There were many situations in which text is impossible to customize (font, color, bold, italics), especially if the text is taken with copy-paste. Here the only solution for us was to save the text as it is and return to edit it afterwards, which is very time-consuming. Also, certain layout or text organization that is written is not the same with the one that is posted. After hitting save or post tab, the text does not look as desired (bigger space is added to the paragraph and sometimes even different fonts were encountered) Within a discussion category, there is no possibility to sort the subject posted. After entering a specific category and selecting sorting according to the number of comments, the platform sorts all of the discussion subjects, not the ones from that specific category. Home-page card customization - although no problems were encountered here, it would be nice to have a card editing tool that allows us to add a photo and customize it with text. Lastly, although it is not a real issue at this point, a mobile app for the platform would be really useful, allowing a fast access to the platform. This issue has been more and more expressed by our research respondents, who still desire a mobile app, even though a mobile version is available already. Their main needs refer to the faster accessibility & navigation in the platform. Reason for choosing Recollective \- Review Source SP Silvia P. Customer Insights Executive Publishing Used the software for: 2+ years ### "Make your work life easier, more efficient and more creative with Recollective" August 27, 2019 5.0 Recollective has helped us transform the way we interact with our audience to improve our offer, and in particular it has made it easier, more enjoyable, more creative and more efficient to carry out research activities. It has become well renowned within our company, with more and more colleagues adopting it as their research platform, which clearly shows we are very satisfied with the service they provide us with. Pros There are many, many aspects I appreciate about the software, but the combination of its ease of use and varied functionality is probably what I like the most. The interface is extremely intuitive, which makes creating research activities, screening questions, segmentation etc... very quick and easy. The innovative functionality allows to interact with customers in more creative and engaging ways: for example, I can share a sample of our next book to a selected audience within our wider community, asking them to review each page and mark what they like or dislike, and follow this with more specific questions through polls or fill the blanks. The in-built result functionality makes it quicker to analyse results, which I can easily share with my colleagues. Overall, through this platform it takes infinitely less time to create, share and analyse research activities, and I am not exaggerating when I say Recollective has truly changed our work life, making it more enjoyable and productive. Cons It's hard to find something not to like about the software. An area for improvement could be the logic functionality available in the research activities, but there are plenty of workarounds that work just as well when there isn't an immediate solution. It also needs to be said that when something is not working as you wished, Recollective offer great customer service that helps find an alternative solution or even look at new developments. Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Reason for choosing Recollective We needed something scalable, easy to manage, user friendly and with functionality such as participant profiling and contribution tracking, and Recollective was the one that perfectly matched all of these needs. Review Source KS Kate S. Research Lead Market Research Used the software for: Less than 6 months ### "A fantastic choice for qualitative research" June 27, 2024 5.0 Looking forward to running more studies with them soon Pros Fantastic support team and very user friendly platform Cons Hard to say! The segmentation takes a bit of getting used to but all the resources are there to help you. Alternatives considered [Indeemo](https://www.capterra.com/p/205445/Indeemo/) Reason for choosing Recollective Multiple reasons................................... Review Source Response from Recollective June 28, 2024 Thank you for your kind words, Kate. We're happy to support you and your team! Desireé G. Coordinadora Jr. de Comunicaciones Market Research Used the software for: 1-2 years ### "Good plataform but has some details" February 12, 2019 3.0 Like i said is a good plataform easy to work with but still has some problems with UX. Pros The plataform is easy to use and understand for the people behind the study. The results are shown in a friendly way that is easy to share and explain to clients. Cons But still has some details to fix in the users interface for the people participating in the study. For example, let's say that the study has a filter, if a person doesn't fit the filter is shown the customizable message of "you didn't pass" but still under that message there is a "continue" button that leads you to a login page. That is confusing and people dont understand what to do. Other example, the cards type activity where you have to drag the cards into categories, that is not the same in a phone, you can't drag them. Also, the main page for users should be more friendly and the fact that it should be able a way to create a direct access on the phone, etc. Like that, I have seen other examples that needs to be worked with UX (user experience) for the participants. We need them to feel comfortable with the plataform and come back for more. Review Source AD Ashley D. Research Manager Market Research Used the software for: 2+ years ### "Consistently The Best " September 4, 2019 5.0 I've been working with Recollective for years and have enjoyed seeing the advancements made within the platform. In some ways, this software changed the way we would approach online qualitative research for the better as we have been able to design our activities and tasks the way we want to with very few limitations. The platform also has a great aesthetic and the activity-based design makes it much easier to interact with on a participant, client and research team level (in comparison to traditional bulletin boards). From start to finish the experience with Recollective is always fantastic and the team is great - often going above and beyond to ensure project success. Pros There is honestly so much that I like about Recollective. However, the thing I like most about the software is the constant stream of smart updates and builds to enhance the already-great functionality. Having the tools to design my research they way I want to enables me to do my job better and generate richer insights. Cons While there is very little to dislike - there are some data exporting features that might make analysis a little smoother. For example, I would like to ability to combine data from multiple boards within the same project so as to have one comprehensive data set rather than multiple. In the past there have been other things I have struggled with but between the software improvements and the customer service I have always been able to achieve the desired result. Review Source Julie M. Marketing Operations Manager Market Research Used the software for: 1-2 years ### "They get what I'm trying to accomplish with my research..." February 5, 2019 5.0 Overall, this software is a great value for the money. It's easy to set up, very visually appealing, and user-friendly. And the customer support reps in the chat feature are very knowledgable. I plan to continue using for future projects. Pros I've used this software for 4 or 5 projects so far, and for the most part, it's very easy to use and has just the right amount of functionality in terms of question types, activity scheduling, etc. The BEST part is that you're not on your own – they offer a pre-launch checklist that covers all your settings and makes suggestions to help your activities be clear for the participants, and ensure that the data comes out clearly in the reports feature. They also offer helpful video tutorials for every function of the software. Cons The software I used before this was much more limited, but the support was more comprehensive, in that the support team would reach out directly to participants. With Recollective, I have to act as the go-between most of the time, which takes away from my time to read and moderate. They should really offer a 'deluxe' package that includes this service! Review Source Similar Products Featured