--- title: "Cision Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Cision Software - reviews, pricing plans, popular comparisons to other Public Relations products and more." source_url: "https://www.capterra.com/p/129611/Cision/" page_type: "product" language: "en" --- # Cision Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Cision ## What is Cision? Cision powers the stories of the world's communicators, providing access to the worlds largest pitchable media and blogger database. With a solution that serves their complete workflow, users are able to manage all aspects of their campaigns in a single platform - from identifying and engaging with key media and influencers to connecting with audiences, monitoring traditional and social media and analyzing outcomes. ## What is Cision used for? [Public Relations](https://www.capterra.com/public-relations-software/)[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 89 user reviews Reviews sentiment Positive 72% Neutral 15% Negative 13% Starting price $1 Other, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Cision?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.cision.com&name=Cision) ## Cision Overview Updated August 2026 AI summary Cision equips businesses of all sizes with tools for public relations, campaign management, and social media monitoring, delivered via cloud-based deployment. Its platform enables teams to manage contacts, distribute press releases, track media coverage, and analyze campaign performance, with additional options such as customizable reports and integrations with PRWeb and PRNewswire for expanded outreach. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Cision 3.8 (89) VS. [4.5 (6,251)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $1 Other, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.8 (89) Ease Of Use 4.3 (8,040) Value For Money 3.5 (71) Value For Money 4.2 (5,525) Customer Service 3.7 (75) Customer Service 4.4 (5,180) ## Cision alternatives Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) [4.7 (285)](https://www.capterra.com/p/249574/Jungle-Scout/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/249574/Jungle-Scout/) [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3,457)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/159351/Zoho-Social/) [Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/153508/Omnisend/) [View all alternatives](https://www.capterra.com/p/129611/Cision/alternatives/) ## FAQs about Cision Overview ### Which roles and teams benefit most from Cision? Cision is most used by PR professionals, marketing teams, and communications leaders who need media outreach, journalist database access, and campaign monitoring. Executives and founders use it to track brand visibility and reporting, while account and client services teams rely on it to manage press lists, pitching workflows, and coverage results. Answer based on 88 reviews Overview ### What company size and industries is Cision built for? Cision is built primarily for small businesses, which make up 68% of reviewers, and for communications-focused teams in Public Relations and Communications and Marketing and Advertising, each at 21%. It also serves enterprises at 20%, midsize businesses at 12%, and some Computer Software organizations at 6%. Answer based on 89 reviews Features and Usability ### What are the key features of Cision? Cision includes core PR management features like a media contacts database, journalist database, contact search and filtering, and media list building. It also offers press release distribution, media monitoring with alerts, and customizable dashboards and reporting. Differentiators include access to PRWeb and PRNewswire from the same platform. Answer based on 24 reviews Overview ### Is Cision good for managing PR work? Cision supports daily PR management by combining media outreach, monitoring, and reporting in one place for communications teams. Many PR professionals find it useful for campaigns and press release distribution, but smaller organizations and lean teams may question the cost, face a learning curve, or want clearer analytics and billing processes. Answer based on 21 reviews Integrations ### Which third-party tools and platforms does Cision integrate with? Cision integrates with Kolsquare. This connection supports influencer tracking and engagement monitoring in one place. The available integration list in this data is limited to Kolsquare, so Cision’s third-party integration coverage shown here centers on that platform. Answer based on 4 reviews Getting Started and Support ### What training and onboarding options does Cision offer? Cision provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online options support guided instruction, webinars cover group learning, documentation offers written reference material, and videos provide self-paced walkthroughs. Getting Started and Support ### What customer support options does Cision offer, and how do users rate the experience? Cision offers email/help desk, a knowledge base, phone support, and chat. User feedback on support is mixed: some describe staff as friendly, helpful, and useful during setup or technical questions, while others report slow follow-up, inconsistent training, difficulty reaching reps, and delays resolving account or platform issues. Answer based on 15 reviews Features and Usability ### How good is Cision for finding media contacts? Cision makes media contact research and list building easier for PR teams, agencies, and brand marketers. Its search filters, outlet coverage, and contact details help teams enter new markets and run outreach quickly, though some users still find duplicates, outdated records, and occasional bounced emails that need manual review. Answer based on 24 reviews Features and Usability ### How reliable is Cision's journalist database? Cision gives PR teams broad access to journalists, outlets, and pitching details, which helps with targeted media outreach. Many users value the depth of contacts, including niche publications, but reliability is mixed because some records are outdated, regional coverage can be uneven, and beat categories may feel too broad for precise pitching. Answer based on 20 reviews ## Features AI summary Based on 252 Public Relations reviews Capterra data shows that buyers of Public Relations software rank the following features as their top priorities: - **Contact Management** (**35%** of reviewers rated this feature as critical) - **Search/Filter** (**45%**) - **Email Distribution** (**56%**) Cision supports all three features that reviewers rate as most important: **Contact Management**, **Search/Filter**, and **Email Distribution**. Together, these capabilities help businesses keep media lists organized, find the right contacts and coverage details faster, and distribute outreach at scale, allowing teams to manage campaigns more efficiently and improve communication results. Contact Management 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Search/Filter 4.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria Monitoring 4.0 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Observe and track the demand, usage, progress or quality of a system, product, or user Reporting & Statistics 3.8 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Auto Update 2.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Automatic update of information / software Campaign Analytics 3.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Cision 65 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Reporting: Generate one-off reports that meet information requirements - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audience Analytics: Track and analyze various metrics such as demographics, psychographics, behavior and other insights - Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) - Auto Update: Automatic update of information / software - Brand Tracking: Monitor social media posts or web that mention a particular brand - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Planning: Plan and strategize marketing campaigns - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitor Monitoring: Track activity of your competitors - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Discovery: Automated identification of relevant content for future sharing and reposting - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - Digital Asset Management: Manage digital assets - Email Alerts: Receive and/or send email notifications for urgent updates, requests, or other information - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Marketing: Plan marketing campaigns for events - Filtering: Find & retrieve relevant data or documents - Hashtag Tracking: Track the usage of certain hashtags - Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion - Keyword Tracking: Track and monitor a specific set of keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Media Monitoring: Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 3.9 (89) 3.9 Based on 89 reviews ## Pricing Value for money 3.5 (71) [View pricing plan details](https://www.capterra.com/p/129611/Cision/pricing/) Basic $1.00 Other,Per Month Value for money 3.5 (71) 3.5 Based on 71 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.7 (75) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.7 (75) 3.7 Based on 75 reviews ## User reviews Overall rating 3.8 Based on 89 reviews Filter by rating 5(28) 4(36) 3(13) 2(6) 1(6) Mentioned topic Sorted by most recent TD Thibault D. Chief Marketing Officer Automotive ### "Best media and social listening tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 16, 2025 I am using Cision on a daily basis to monitor all mentions of my brand not only across all French media but also on Social Media Pros I like its ease of use and their social and media listening functionalities that enable to measure the reach of such exposure for a specific brand Cons Even I found this tool essential for every Marketing and Communication leader, it is a bit expensive, especially with the emergence of AI Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/) Reasons for choosing Cision Cision's functionalities are really more useful and developped vs its competitors Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KA Karly A. Marketing Analytics and Research Manager Transportation/Trucking/Railroad ### "Overall Happy Customer" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 October 16, 2024 I'm overall happy with the product, but we had a lot of issues with set up and integration. Pros The customizable dashboards are easy to use, and I love the visualizations. Cons We had a lot of issues setting up our dashboards and our Google Analytics kept getting disconnected (over 5 times). Switched from [Meltwater](https://www.capterra.com/p/123153/Meltwater/) Cision is a more robust platform than Meltwater, in my opinion. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EB Eva B. Consultante Junior Presse et Influence Public Relations and Communications ### "Cision un outil indispensable pour les RP ! " 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 20, 2023 Malgré tout j'utilise le logiciel tous les jours et c'est un outil indispensable en RP ! Il facilite la vie et me fait gagner du temps !!! Pros Pige les articles automatiquement donc pas de recherche manuellement à faire ! C'est donc in gain de temps inconsidérable ! Cons Quelques articles passent à la trape et le temps de récupération des articles et parfois long Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JP Juliette P. Consultante Junior Public Relations and Communications ### "Avis d'une consultante presse junior" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 10/10 December 20, 2023 Pros Cision est un logiciel simple d'utilisations, qui permet de switcher d'un client à un autre rapidement et facilement. La veille média est concluante et rapide : les parutions tombent toute la journée. Selon moi, c'est le meilleur logiciel de veille pour la presse print. Cons Cependant, quelques parutions peuvent échapper des radars Cision. Il est donc primordial de faire sa veille personnelle à côté. Switched from [Meltwater](https://www.capterra.com/p/123153/Meltwater/) Meltwater n'était pas efficace pour la presse print. De plus, la veille tombait plus de 24h après les parutions des articles. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. OL Olivia L. Consultante RP Public Relations and Communications ### "Très bon outil mais n’est pas un robot " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 December 19, 2023 Très pertinent, et nécessaire dans notre travail de tous les jours en tant que RP Pros La pige quotidienne est à jour, en revanche, une deuxième vérification est toujours nécessaire pour ne rien louper. Cons La communication des nouvelles parutions, Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NC Ninon C. Assistante Relation Presse Marketing and Advertising ### "L'outil nécéssaire à une veille efficace et précise" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 12, 2023 J'utilise cision tous les jours dans mon métier de RP, j'ai appris facilement à me servir du logiciel, et c'est le seul outil qui me permet d'effectuer une veille quotidienne efficace. Pros L'outil est simple d'utilisation, tous les facteurs peuvent être affinés afin de trouver les informations utiles et pertinentes. Cons L'outil ne reconnaît pas toujours les bons articles, toutefois ce défaut n'est que ponctuel. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VT Venita T. CEO, Founder Marketing and Advertising ### "Not the best bang for your buck" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 April 17, 2023 Since starting my own firm and no longer being constrained to using Cision, I have come across multiple Press Release publishers that offer the same or even greater reach. I was not satisfied with the package price and level of customer service from Cision. Consequently, I have shifted to a different Press Release partner that better supports my clients' target audience and fits within my budget. As a result, I am regularly publishing Press Releases with this new partner. Pros During my time working for another company, I utilized this particular product for publishing Press Releases as it was their preferred method. The outcome of my published Press Releases was satisfactory, with seamless image integration. The publishing process itself was also hassle-free, and I appreciated the ability to preview my content before it went public. Additionally, the feature of scheduling releases ahead of time proved to be a helpful time management tool. Cons In all honesty, I found the published content to have a great appearance. However, given the price, I was disappointed with the limited reach. The publishing packages came with a "use it or lose it" time constraint for credits purchased. Additionally, contacting customer support proved to be a challenging experience. Despite having a direct contact number for my sales representative, I had to leave multiple messages and emails before receiving a response. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DC Drew C. CEO Computer Software ### "Cision won't stop billing my company" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 4, 2023 Cision provides a sub-par product and high prices. The company is holding customers hostage with a completely onerous contract. Avoid this company at all costs! Pros My company used Cision for PR management. We did not receive any value. Cons Cision will not stop billing my company. Within 24 hours of receiving a contract renewal we sent an email cancelling the contract. Cision did not reply and processed payment anyway. We contacted Cision to end the contract and they responded that we must notify them 5 months in advance to cancel a contract. How would we even know if we wanted to cancel at that time? Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KR Kaley R. Sustainability Reporter Media Production ### "A Known Name in the PR Biz" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 January 14, 2023 Pros Reputable and relatively easy to use. I use for finding press releases, breaking news and emails for relevant contacts. Cons A little bit of an eyesore to look at when others are building more navigable news and press aggregators Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EM Ed M. Director of Marketing and Communications Marketing and Advertising ### "Similar Products in the Market that are less expensive" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 November 15, 2022 I loved it when the company was VOCUS, but when Cision purchased them, it got more costly and less productive. Pros The Native Articles that accompany a press release Cons The cost and the difficulty creating client reports to demonstrate success Reasons for choosing Cision Just the opposite - see above Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/129611/Cision/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Meltwater vs Cision](https://www.capterra.com/compare/123153-129611/Meltwater-vs-Cision)