Best For

Whether you're a communications professional or a member of the media, Cision brings together all the elements you need to get your story out.

Product Details

Cision powers the stories of the world's communicators, providing access to the worlds largest pitchable media and blogger database. With a solution that serves their complete workflow, users are able to manage all aspects of their campaigns in a single platform - from identifying and engaging with key media and influencers to connecting with audiences, monitoring traditional and social media and analyzing outcomes.

Contact Details

Cision

http://www.cision.com

Founded in 1867

Located in United States

Starting Price

  • Not provided by vendor

Free Demo

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • Business Hours
  • Online

Cision Features

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder
Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Cision Reviews

Showing 5 of 59 reviews
Overall
3.9/5
Ease of Use
3.7/5
Customer Service
3.9/5
Avatar Image
Bruce F.
Sales & Marketing Manager
Education Management, 1001-5000 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
April 8, 2019

“An integral tool for social media marketing”

OverallWe have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.
ProsThere is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.
ConsUnfortunately, Cision isn't perfect. An automated search doesn't work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don't know the right name of the influencer, you won't find him or her at all.
Reviewer Source 
Source: Capterra
April 8, 2019
Avatar Image
Christine J.
Associate Publicist; Crown, Hogarth, and Random House
Publishing, 5001-10,000 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
3/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 14, 2019

“A publicist's dream - perfect for researching media contacts”

OverallWe use Cision for all of our pitching needs, and it's an invaluable tool for us. I've built lists for specific media campaigns using Cision's "covering..." function, and found niche outlets that I wouldn't have otherwise found. Overall, Cision is a great one-stop for most publicity needs.
ProsI love how easy it is to look up an outlet and find the correct contact to reach out to with a particular pitch. It's also extremely easy to look up outlet circulations, which we research all of the time in order to maximize visibility. Cision is normally pretty up-to-date with different outlets, which is impressive in a constantly shifting media landscape.
ConsSometimes the search requirements can be a little too specific, and an outlet has to be typed in a very specific way to appear (i.e. with or without "the" in front, etc.) It'd be great if there were suggested terms, similar to Google, so that if you don't know the exact spelling of a last name you could still track down the contact.
Reviewer Source 
Source: Capterra
March 14, 2019
David Z.
Head of PR
Computer Software, 201-500 employees
Used the software for: 6-12 months
Overall Rating
3/5
Ease of Use
3/5
Customer Service
5/5
Features
3/5
Value for Money
3/5
Likelihood to Recommend
5/10
Reviewer Source 
Source: Capterra
February 22, 2019

“Ok media database, good monitoring, and everything else is disappointing.”

OverallOk media database, good monitoring, and everything else is disappointing.
ProsThe Cision database is fairly complete. If you know who you are looking for, you can usually find their name and contact information there. The news monitoring function-alerts which track news published online-does a fairly good job of giving me a heads-up about coverage. If you want to track coverage by source type against particular names or keywords, Cision monitoring will sometimes produce sources that Google alerts will not, and it will usually beat the alerts by a day or so.
ConsReporter discovery is hard. Beat designations within Cision seem very rudimentary and "thick"- reporters listed as "Technology," for instance, might cover "artificial intelligence" or "embedded analytics" or "machine learning" or some combination of the three. Given the fact that an off-beat pitch can easily result in a communications representative being added to a reporter's spam list, it's critical that you know exactly what a reporter is writing about, or risk having no way to contact a reporter ever again. For media search, I needed Boolean search. Cision promised that functionality but, without getting too far into the limitations of their archiving, their provider agreements, and their search functionality, I found it a very clunky and inefficient way to search coverage on the fly. It's also super frustrating to be told that a publication is "in the database" but isn't searchable, because of licensing covenants.
Reviewer Source 
Source: Capterra
February 22, 2019
Verified Reviewer
Public Relations and Communications, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
3/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
October 13, 2019

“A solid tool”

OverallWould recommend Cision for capturing media coverage.
ProsI use Cision at least on a weekly basis to search for media coverage for a multitude of clients. What a lifesaver. It does an amazing job to find media coverage worldwide and some stuff on social media.
ConsIt takes a while to set up for each client. Thank god that Cision support helps with this. Sometimes connecting with your Cision rep is difficult and takes time. Their social media coverage needs some work but they have made strides.
Reviewer Source 
Source: Capterra
October 13, 2019
Verified Reviewer
Marketing and Advertising, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
November 29, 2018

“Still the Industry Leader ”

OverallAgain, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.
ProsWhile many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.
ConsCision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.
Reviewer Source 
Source: Capterra
November 29, 2018