# Page 3 | Cision Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Cision the right Public Relations solution for you? Explore 89 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/129611/Cision/reviews --- Cision 3.8 (89) [View alternatives](https://www.capterra.com/p/129611/Cision/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Cision ## Showing most helpful reviews Showing 51-75 of 89 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Michelle G. PR Consultant/Writer Used the software for: 2+ years ### "Cision is popular - but I find it hard to use for simple basics" September 21, 2017 4.0 Pros Cision is the most popular media database out there. It has the ability to do a lot of things. You can search for all types of media contacts, build lists, etc. Cons My experience is mixed, however, as I find it a bit hard to use for basics like searching or building a list. It's also expensive. I'd consider alternatives before purchasing. Review Source VR Verified Reviewer Summer Fellow Used the software for: 2+ years ### "Very helpful in the public relations field," June 26, 2018 4.0 Creating media lists, finding media target contact information Pros I love how it can easily create media lists, with very little time. It is great to use in a pinch to find media target contact information Cons The user experience seems to be a little outdated. The look and feel of the software could definitely use a more modern update Review Source VR Verified Reviewer Marketing Assistant Marketing and Advertising Used the software for: 1-2 years ### "Cision is an industry leader for a reason" August 30, 2019 5.0 Pros I love the new capabilities that Cision rolled-out about a year ago, including a new user interface. I really like that, as a press person, I can easily search using multiple criteria - this really helps when I'm looking for press in a very specific industry. Cons The only con about Cision that I see is its high price - I think that there should be an option that allows smaller companies to buy-in to some of Cision's basic functionalities for a lower price. Review Source VR Verified Reviewer Client Services Coordinator Real Estate Used the software for: 1-2 years ### "Easy to fill out - not much to it!" June 7, 2018 4.0 makes the clients happy - they have proof that were sending their news or new product releases to the world! Pros It's so easy to send something out. There is not much / it's not confusing to plug in the information that needs to go out. I also like the reporting feature so clients know views and clicks! Cons The tagging of types of businesses can get overwhelming. There are a ton of types and subtypes - which is great because you don't want to miss out on a market - but this part takes up some time. Review Source ES Eli S. Sr. Comms Associate Public Relations and Communications Used the software for: 2+ years ### "Great features" June 9, 2020 5.0 Constantly improving experience for customers and would recommend. Pros Reporter database constantly updated, new features including social accounts and connections to other reporters covering similar topics are great Cons Sometimes can be hard to find niche outlets or outlets without clearly defined roles for staff to pitch Review Source VR Verified Reviewer Sales Development Representative Computer Software Used the software for: 6-12 months ### "Incredibly robust database" February 3, 2019 5.0 Pros Cision has an incredible database of editorial contacts. Distributing press releases was also always a smooth process. Cons We had to partner with other media groups to split the costs. Definitely not inexpensive. Review Source VR Verified Reviewer Digital Marketing Executive Insurance Used the software for: 1-2 years ### "Really excellent communications software" November 26, 2019 5.0 Definitely the best tool I have used for comms and PR. Really happy. Pros So easy to search for the right people. Wouldn't be able to find these journalists and PR people by using a simple web search. So it's really great for PR activity. Great for getting content out there. Cons I wouldn't exactly call this software cheap. Although excellence should come at a price! Initial training was also a bit confusing. Review Source JF Jacqueline F. Account Executive Public Relations and Communications Used the software for: 2+ years ### "Easy to use " November 10, 2020 4.0 I use Cision on a daily basis to reach out to the media with brand press releases. It is reliable and very user friendly. Pros I like that you can populate targeted results very easily! Cons I wish the contacts were updated. I also wish we could edit lists once they are created. Review Source DC Drew C. CEO Computer Software Used the software for: 6-12 months ### "Cision won't stop billing my company" April 4, 2023 1.0 Cision provides a sub-par product and high prices. The company is holding customers hostage with a completely onerous contract. Avoid this company at all costs! Pros My company used Cision for PR management. We did not receive any value. Cons Cision will not stop billing my company. Within 24 hours of receiving a contract renewal we sent an email cancelling the contract. Cision did not reply and processed payment anyway. We contacted Cision to end the contract and they responded that we must notify them 5 months in advance to cancel a contract. How would we even know if we wanted to cancel at that time? Review Source VR Verified Reviewer Founder Public Policy Used the software for: 1-2 years ### "Way Oversold, Barely Usable" June 6, 2018 2.0 Not many. Pros PRWeb and PRNewswire market share drove our usage (we got upsold into trying Cision Cloud). There is some value in having filterable media contact lists....but not at their price points. Cons Horrifically bad value for money - our worst software purchase of 2017. We left. "Unified cloud" was 100% overhyped. Rolled out with unclear UX, broken features Too many of the media contacts emails bounce. Many of lists are poorly scrubbed - you end up with random contacts that don't fit the segment you are targetting. "Account managers" are useless at solving issues - lots of back and forth by email with no resolution. Review Source Mithil P. Digital Marketing Strategist Marketing and Advertising Used the software for: 1-2 years ### "A great addition at a price." March 30, 2021 5.0 I have been a user for 2 years now and it amazes me how much data it can pull for my brands. Pros Easy integrations. The set-up is simple and the solution is in-depth in terms of what marketers need. Cons Can be pricey. But if you are willing to invest in the technology, it is def. good value for money. Great ROI. Review Source VR Verified Reviewer Freelance Publishing Used the software for: 6-12 months ### "Cision" December 19, 2018 4.0 It was never the only thing that we were using, but could occasionally be helpful if we couldn't find the information we needed anywhere else. Pros Cision can be really great when it comes to finding contact information for various writers, editors, and media people. Sometimes, there's information that is hard to come by elsewhere. Cons Sometimes, the information provided on Cision is outdated or accessible for free via the internet as opposed to using a paid service. Review Source DC Dan C. Senior Director of Media Relations Hospital & Health Care Used the software for: 2+ years ### "Cision for your Media Needs" January 22, 2019 4.0 Have been using CISION for years, back when it was VOCUS. It's my go-to, use-every-day tool that helps me keep track of media placements and what I use for media distribution given that CISION is the only such tool that gives me access to both PRWeb and PRNewswire. Pros Great for doing research on publications, writers, etc., and superb tool for media release distribution. Cons Cost. It's a great tool, but not inexpensive. Review Source SC Shantel C. Operations Assistant Public Relations and Communications Used the software for: 1-2 years ### "Cision Review" April 12, 2021 5.0 We save research time and can build a contact list with ease. Pros Finding the perfect outlets with accurate contact information to build our media lists for the pitching team has been the most reliable. Cons The software is user-friendly and no technical complications have occurred. We use Cision every day. Review Source CR Courtney R. PR Specialist Marketing and Advertising Used the software for: 2+ years ### "Cision review" October 2, 2018 4.0 My company can distribute materials in a broad and efficient manner thanks to Cision! Pros I like that Cision stores journalists information in a neat and efficient manner, making it easy to personally reach out and mass distribute public relations material. Cons I don't like that Cision's contact information can be outdated. Review Source AD Alistair D. CEO / CMO Used the software for: 6-12 months ### "Lacking some core features of free social tools, and data regularly out of date" July 16, 2018 1.0 Can not recommend the software or the company as when you complain and we have many complaints they will happily respond with your under contract just keep paying Pros The sales pitch was great and we thought we had found a great tool, a solution that would combine all our PR and tracking needs Cons The frustrations started soon after go live and support and resolving the issues was not forth coming. This resulted in paying for a tool that reduced productivity and we soon have to result to our original approach of email marketing and social media. The PR is not always up to date and can be limited once you start to drill down. Review Source Javier Victor Marian B. Network Security Auditor Public Relations and Communications Used the software for: 1-2 years ### "great for us, not so great for latin america" July 21, 2019 4.0 save you a lot of time to do media lists, but definitely need to improve. Pros this is my go-to software when having a pitch in the us market. have a lot of journalists and media for your pitch. Cons i wish the journalists for latin america were more complete. A lot of media ins't even in the database and when there is, is never updated. Other think i don't like is that this include name as directors of media or companies and/or s-suite contacts. If you send a pitch to this people you are bothering them. editors should be more clearly marked. Review Source JS Jessica S. Public Relations Manager Events Services Used the software for: 6-12 months ### "Time saver boon for media database build-up " May 17, 2017 4.0 Pros Cision is an invaluable asset when it comes to building media databases quickly and effectively. I manage public relations across different countries, and this tool helps me save a considerable amount of time and resources. Not only it provides journalists' names, contact details, interests and social media accounts: Cision also offers outlet stats, including readership and ad rates, as well as editorial opportunities. A great aid when it comes to pitching the right story to the right journalist. Cons Cision's database is vast but it's not complete. Not all media contacts are actually working and updated, so there's a certain probability to get few bounce emails. Another minus is that it does not provide a list of the journalists' latest published articles - a functionality offered by Cision's competitors, which is extremely helpful when pitching to the media -. Review Source LT Lauren T. Marketing Manager Used the software for: 2+ years ### "It's expensive but has up-to-date lists of hard-to-find contacts at major media outlets." May 16, 2017 4.0 Pros The contact information and search features are extensive, so you can find exactly who you want to reach in the markets that you need. Even the pesky ones who purposely don't want their information published. Cons List-building can be confusing (or at least, it used to be before I had to cancel), and sometimes too much knowledge can be overwhelming--without knowing how PR works, you can easily blast your information to all the wrong people, and make a gigantic fool out of yourself. This is not for DIY-ers just getting started! Review Source Kathy N. Chief Operating Officer Public Relations and Communications Used the software for: 1-2 years ### "Cision Platform Review" November 14, 2018 5.0 The benefits I received are the open & click rates of my new releases. So if I notice that one of my important editors didn't open it it allows me to resend to that editor. Pros The ease of the platform is extremely good! The on-board training I received from account manager was extremely through. Also, sending out emails are very easy. Cons I don't really have any cons about the platform. Review Source Megan G. Founder Marketing and Advertising Used the software for: Less than 6 months ### "Does What it Needs to But Isn't the Prettiest" April 8, 2019 4.0 While I don't think Cision is perfect, I've seen these press releases deliver amazing results for my client. So overall, I'm satisfied. Pros Cision makes it relatively easy to publish and push press releases to the public. Its features are easy enough to use, and it guides you through the process step by step. Cons Cision isn't always the most user-friendly/easy on the eyes. It can be awkward to fill out press releases, and they look different once they're published. I also notice that it bugs sometimes. What you type in the draft doesn't appear in the published version. Review Source KS Krista S. Editorial Director Used the software for: 2+ years ### "we decided to end our subscription and opt for HubSpot instead" December 14, 2017 3.0 Pros I liked our ability to send press releases and manage social media from the same account. However, other software offered more options and automation features in one central location. Cons The limited capabilities. We really needed something that automated more of what we do (email, social media, press releases, blog writing, analytics) all in one place. We ended up only using Vocus to send press releases, which wasn't worth the high price. Review Source AR Amy R. Senior Account Executive Public Relations and Communications Used the software for: 6-12 months ### "Media Friendly Platform " March 26, 2020 5.0 Very pleasant experience and found a lot of useful tools, such as list building and more Pros The product is a publicists' dream, making it easier than ever to find media contacts and new outlets Cons The platform can be slow, there isn't much mobile presence and sometimes the contacts and insights are outdated Review Source KR Kaley R. Sustainability Reporter Media Production Used the software for: 2+ years ### "A Known Name in the PR Biz" January 14, 2023 4.0 Pros Reputable and relatively easy to use. I use for finding press releases, breaking news and emails for relevant contacts. Cons A little bit of an eyesore to look at when others are building more navigable news and press aggregators Review Source LS Luis S. Mkt Manager Automotive Used the software for: 6-12 months ### "Great tool to use for press & media listening" October 15, 2021 5.0 Media & Press relations. Pros We use if for clipping and media listening. Very useful and easy to use, the dashboards and powerBI tools make it easy to customize Cons It's a little hard to understand at first, but then you get to enjoy it. Review Source Similar Products Featured