# Zoho Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Zoho Analytics the right Data Analysis solution for you? Explore 361 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/129749/Zoho-Analytics/reviews --- Zoho Analytics 4.4 (361) [View alternatives](https://www.capterra.com/p/129749/Zoho-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 2nd, 2026 # Reviews of Zoho Analytics Ease of use 4.2 Customer Service 4.2 ## Pros and Cons in Reviews PP Parikshit P Vice-ChairmanConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in finding and tapping new opportunities and plugging the gaps by taking actions resulting in business growth.“ September 3, 2024 IW Isla W Marketing ManagerMusic, 501 - 1,000 employeesUsed the software for: More than 2 years. “It can feel a bit overwhelming at first, not a huge deal once you get going but it’s a barrier.“ June 27, 2026 SA Srinivasulu A Data Analytics ConsultantAutomotive, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “Which helps us to data integration from multiple resources and later we can do ETL process and also do beautiful visualization with just drag and drop.“ March 24, 2025 AS Amit S DirectorArchitecture & Planning, 11 - 50 employeesUsed the software for: I used a free trial. “Some Features are missing and not able to handle large data.“ February 11, 2025 JD Joy D Sales SpecialistPharmaceuticals, 10,001+ employeesUsed the software for: 1-2 years. “Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing sales processes.“ May 18, 2025 PP Parikshit P Vice-ChairmanConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Difficult to integrate multiple data sets in a single report“ September 3, 2024 NP Nachiket P Zoho DeveloperInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “That feature like visualization, Data Preparation and UI/UX to create easy and faster report and graphs.“ March 27, 2025 AM Ajay M Head of TrainingInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “Zoho Analytics is a bit complex when it comes to designing a report.“ September 3, 2024 ## Showing most helpful reviews Showing 1-25 of 361 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Deepika S. Digital Marketing Executive Information Technology and Services Used the software for: 1-2 years ### "Zoho Analytics with a Learning Curve" March 24, 2025 5.0 My overall experience with Zoho Analytics has been positive. It offers powerful data visualization and sharing features Pros I liked Zoho Analytics for data-sharing capabilities, role-based access control, and interactive dashboards. The ability to embed reports and schedule updates makes collaboration easy and efficient." Cons Zoho Analytics has a bit of a learning curve, and some advanced customizations could be more user-friendly. Large datasets can also take time to load. Review Source SR Soph R. Franchise Development Manager Retail Used the software for: 2+ years ### "Zoho Analytics Review" May 2, 2025 5.0 Excellent tool to break down and compare multiple data sets. Easy to set up dashboards for different areas of the business for quick reference tools Pros The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements Cons It can be difficult to learn the coding at first but once you have guidance or complete a tutorial, it becomes easier to navigate Switched from [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) It was already set up when I joined the company but it wasn’t being used to its full capacity Review Source IW Isla W. Marketing Manager Music Used the software for: 2+ years ### "Powerful Data Insights, Needs Patience to Master" June 27, 2026 5.0 Pros Its ability to pull data from various sources like Google Ads and our CRM, then blend it for custom marketing dashboards, is super helpful. We can track campaign performance and see trends much clearer than before. The range of visualisations available is pretty solid. Cons Honestly, for someone without a strong analytics background, the initial setup and learning curve for some of the more advanced features, like custom SQL queries, took a bit to figure out. It can feel a bit overwhelming at first, not a huge deal once you get going but it’s a barrier. Review Source Craig M. Other Insurance Used the software for: Less than 6 months ### "Zoho Analytics" January 13, 2026 3.0 Pros Building reports in Zoho analytics is a pretty easy process to select metrics and add filters on the data. Cons Connecting new data or fields that are required from another system seems to another step that I require someone with experience. Review Source KW Kamal W. Business Analyst Logistics and Supply Chain Used the software for: 2+ years ### "Zoho Analytics - The Feauture" May 2, 2025 5.0 Pros Ease of use and expanding functionality. Lots of connectors that are ever expanding Cons Modular dashboard layouts. Coming from powerbi have less control on the overall design Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Integration with other Zoho products and ease of use and data prep Review Source FS Farhan S. Zoho developer Information Technology and Services Used the software for: 6-12 months ### "Perfect then another " March 26, 2025 5.0 My honesh experience with Zoho analytics is perfect, good , excellent Pros It is more Insightfull then any other tool of market Cons Thing I least line aboute Zoho analytics is it's Query limitations Review Source RS Rob S. Sales and Marketing Director Wholesale Used the software for: 6-12 months ### "Flexible and Meaningful results" April 30, 2025 5.0 Good respsive team and good after sales contact available Pros Clean and flexible interface which is easy to navigate Cons Can be intimitation to create the elements you want as there is so much flexibility, lucky that they offer templates to assit Alternatives considered [MYOB Business](https://www.capterra.com/p/183867/MYOB-Business/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Zoho Analytics Price features ease of use flexibility and capability Review Source GH Gary H. Manager Information Technology and Services Used the software for: 6-12 months ### "No proper Customer Support and difficult to setup." January 15, 2025 5.0 overall cost wise its a good tool but no customer support Pros It's a Budget friendly Data Visualization tool Cons No proper Customer Support and difficult to setup. Switched from [ClickUp](https://www.capterra.com/p/158833/ClickUp/) Nothing like this, i like its a communication. Review Source Greg R. Account and Retention Manager Education Management Used the software for: 6-12 months ### "Great analytics software if paired with Zoho CRM. " February 5, 2025 4.0 Analytics has been a great tool overall. On its own, it's not very helpful, but integrated into Zoho CRM it is life changing Pros Offers a lot of different options to create analytics and reports. Integration with Zoho CRM is great! Cons It's hard to create analytics without some knowledge of coding. Not very visually appealing and often doesn't pull information correctly from Zoho CRM. Review Source JL James L. Support Officer Computer Software Used the software for: I used a free trial ### "Zoho is Average" January 17, 2026 3.0 An average product, not great but not poor either. Works OK but there are better solutions available with better value for money Pros Average data reporting and Google analytics is a better product with deeper data analysis. Security was an issue I felt could be better. No bugs and issues so that was good. Cons Found the reporting not up to my expectations and Google analytics is a better product with deeper data analysis Review Source KM Kesavaraj M. Quality and process engineer Design Used the software for: 1-2 years ### "process developer" March 25, 2025 4.0 i use zoho Analytics as a views are past years Pros i like dashboard and chart view so much IN ZOHO Analytics Cons need to develop calendar years data we have only Financial year Review Source MS Manju S. BI developer Education Management Used the software for: Less than 6 months ### "User friendly interface" March 24, 2025 4.0 Pros The user friendly interface and the connectivity features available for integration Cons Would say their customer support response time Review Source BS Basanta S. Manager Management Consulting Used the software for: 1-2 years ### "Zoho analyst " March 28, 2025 5.0 Very good. Lot of management reports can be made with less time Pros Easy to operate user friendly and bring data from multiple file type Cons More study material with case studies should be available Review Source BK Bhumika K. Data Analyst Information Technology and Services Used the software for: 6-12 months ### "Feature-Rich and Flexible, But Needs Improvement in Performance." September 3, 2024 5.0 My overall experience with Zoho Analytics has been positive. It's a powerful tool with great customization and integration options, though it can be a bit slow with large datasets and requires some learning for advanced features. Pros Its ease of use, powerful customization, and seamless integration with other tools. Cons Its occasional performance lag with large datasets and the steep learning curve for advanced features. Review Source SS Sanjana S. Marketing Research Analyst Marketing and Advertising Used the software for: Less than 6 months ### "Zoho analytics Review" March 26, 2025 4.0 Pros User friendly interface, cost efficient tool Cons None as of now. All the features are very useful Review Source VR Verified Reviewer Head of Digital Transformation Fishery Used the software for: 1-2 years ### "Zoho Analytics - user review" September 3, 2024 4.0 overall good to use for business cases, but needs improvements on mobile view side and application side. Pros simplicity of the solution, it is easy for self learners Cons drill down chart views... which is required the most, currently we are unable to make it quickly, mobile view still not upto market standard. Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) Because of the cost we switched form tableau Review Source SV Sai V. Backend Develper Staffing and Recruiting Used the software for: 1-2 years ### "Xpheno Zoho Experience" September 3, 2024 5.0 I feel very comfortable writing Zoho queries as it has a user-friendly function for a better understanding and can visualize various charts in a second. Pros I like most of the dashboard visualizations and their settings of card styles and Themes of the dashboard. Cons I think the custom range should be for pivots, right now it's only there for dashboards. Review Source AN Ashish N. Senior Manager Financial Services Used the software for: 2+ years ### "good website" September 3, 2024 5.0 great, I have been satisfied from the experience Pros Zoho Insights are the best, it helps in analysis Cons Limitations of pivot i can't add more rows Review Source RG Rohan G. Product Analyst Information Services Used the software for: 6-12 months ### "Review for Zoho Analytics " September 3, 2024 5.0 Pros Automation for Data update and emails. SQL for Data Processing Cons No way to automate data export, the filter, lookup values and the table columns are very rigid and show the wrong values. Review Source RJ Ravinder J. manager Computer Software Used the software for: Less than 6 months ### "Zoho analytics review" September 3, 2024 4.0 Overall I am satisfied with the Zoho analytics tool specially the report and dashboard structure, inbuilt user friendly forumula and SQL features Pros I like the ease of manipulating the data, inbuilt formulas and creating advance reports intuitively. Cons The synch some times gives me some trouble, if it is little bit improved like getting the real time update would make it more effective Review Source CR Carolina R. IT Support Engineer Telecommunications Used the software for: 2+ years ### "The AI-based tool that visually transforms data" August 25, 2023 4.0 Every business operation is measured based on metrics that are a product of its commercial, operational, administrative nature; in our case there are indicators that are tracked month by month based on a defined goal, thanks to Zoho Analytics we have been able to transform our data that comes from databases and other tools and take them visually to interactive dashboards that clearly give us very useful information of the different performance indicators, now our executive reports are highly detailed and approachable by operational and administrative groups. Pros The role played by Zoho Analytics within our work team is vital, thanks to this powerful tool we have been able to perform the analysis of the data exported by our information systems and translate it into graphs that are captured in very detailed dashboard, thanks to its support in artificial intelligence Zoho Analytics continuously performs learning that is implemented in processes and subsequent analysis, this allows to provide those details that are overlooked at first glance. In addition to all the above, the tool allows us to share the visual dashboards via email in a very simple way for analysis by team members or third parties and even and thus make the respective relevant comments. Cons I think that before acquiring this application within any organization should take into account the number of users who will make use of it, the volumes of data that will be subject to analysis, this because the subscription of the same defines many of the characteristics of use of the tool, this is in order to avoid a wrong acquisition of the product which does not suit the technical needs of the company; of course, once acquired and implemented the product offers many benefits that ensures accurate decision making based on the data displayed. Review Source Swapnil B. Data Analyst Textiles Used the software for: 1-2 years ### "Zoho Analytics Review - user for 1+ year" February 8, 2023 4.0 Overall, Zoho Analytics provides a robust suite of data analysis and reporting tools for businesses. With features like data visualization, functions/calculations, and KPI monitoring, it offers great insight into business performance and trends. The ability to import and export data, as well as schedule automated reports, helps to streamline the data analysis process. The platform also offers a query builder, widgets, and self-service analytics for even greater customization and flexibility. However, some users may find the self-service data preparation feature to be less useful and the platform as a whole can be complex and difficult to navigate for beginners. Overall, Zoho Analytics is a powerful tool for businesses looking to gain insights into their data and performance. Pros Zoho Analytics is a powerful business intelligence tool that offers a wide range of features to help organizations turn their data into actionable insights. With its advanced reporting and analytics capabilities, customizable dashboards, data discovery and visualization features, as well as its ability to automate reports and send alerts and notifications, Zoho Analytics provides businesses with a comprehensive solution for understanding their data and making informed decisions. Whether you're a small business looking to gain insights into your operations, or a large enterprise looking to consolidate your data, Zoho Analytics is a flexible and versatile solution that is worth considering. Cons The least useful aspect of Zoho Analytics is subjective and depends on an individual's specific needs and requirements. However, some users may find the limited customization options and data visualization tools to be restrictive, while others may not find the predictive analytics feature to be as advanced as other platforms. The lack of integrations with third-party tools may also pose a challenge for some users. Despite these limitations, Zoho Analytics provides a comprehensive suite of analytical tools for small and medium businesses, but it may not be the best fit for businesses with more complex data analysis needs. Review Source Alejandro Enrique M. Helpdesk Operations Supervisor Telecommunications Used the software for: 2+ years ### "Data analysis made easy with Zoho Analytics" June 4, 2023 5.0 As technical support to customers via telephone is essential to analyze all those metrics with which we can determine the current status of the operation and each of the consultants who operate in it, indicators such as average operating time, level of service, level of attention, incoming calls, answered and abandoned calls are examples of the many metrics that we can analyze with Zoho Analytics and which in a single dashboard is possible to view in order to determine the direction or adjustments to be made by the administrative staff, this tool provides details and accurate predictions of your business unit. Pros There are many tools to analyze data but when looking at the features provided by Zoho Analytics I can highlight its wide and diverse ability to import data through its connectors, these data are analyzed with its powerful BI processes also based on ZIA (Artificial Intelligence) providing details and highly accurate forecasts; All of the above is complemented with an impeccable and detailed visualization, in addition to this, with a perfectly organized dashboard and strategically located KPIs, this allows the work group or external staff that addresses such reports to see the most concrete details in order to make future operational decisions. Cons On a monthly basis we analyze the historical traffic of incoming, answered and abandoned calls in our operation, this data is imported in csv format and generally exceeds 250 thousand records; we have detected at the moment of importing this information a notorious slowdown of the tool and even being blocked for several seconds although after visualizing the information already in the tool this behaves with total normality, we make use of it to make the traffic forecast for the next month and thus to dimension the personnel and the schedules to achieve the greater attention of calls in some ranges of hours. Review Source AP Alex P. Systems Analyst. Telecommunications Used the software for: 2+ years ### "POWERFUL business intelligence tool, flexible and adaptable." May 29, 2023 5.0 The experience with Zoho analytics is extremely positive, it really allowed us to give life to the data of our operations and processes, thanks to its great analytical power and its ability to transform data into valuable information and detailed reports that it delivers to us, we managed to improve and strengthen in the whole context of the word our business processes and operations, thanks to the accurate and informed decisions that are made today after its implementation. Pros Zoho Analytics is an excellent business intelligence tool, I like its capacity and availability to measure and analyze data, it is easy to use and at the same time very flexible and adaptable, it offers a neat and intuitive user interface in which you can navigate comfortably, Zoho Analytics allows us to integrate different sources of output data that are obtained from other tools of daily use in the fulfillment of our business activities, Zoho Analytics analyzes in depth our data and offers us the results in detailed reports easy to understand, allowing us to improve decision making, which for us has been very useful as it has allowed us to improve our business processes, while facilitating the exchange and collaboration with the team, last and not least I value its great integration with other native and third party tools. Cons It has happened to us a couple of times that when the volume of data we want to analyze is large the tool takes a long time to process it, we really don't know why it happens but it doesn't always happen. Review Source RW Robin W. Director Compensation Telecommunications Used the software for: 1-2 years ### "Zoho- Game Changer" April 7, 2022 5.0 Excellent overall experience. The simplicity but power of this software is great. The ability to customize reporting to fit our company's ever changing needs is amazing. We're able to build reports, gather data, sort data and export reporting that's relevant and easy to use. The flexibility of the product allows us the freedom to change our reporting instantaneously in order to keep it relevant to our needs, which is extremely important to us in our industry. Pros This software is simple to use even for someone who is not software savvy. It is highly versatility in its applications and customization is simple. We have made numerous custom reports for our District Managers to use on the go to help them manage store performance and goal achievement. Creating customer reports is simple and easy to do. Cons So far I haven't had any issues with the software so I have nothing that I do not like. Reason for choosing Zoho Analytics We didn't switch from another product, our POS was handling a lot of our reporting but it was rigid and customization was not not always an option as we needed to get the software programmers involved. Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Reporting](https://www.capterra.com/reporting-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.