# Zoho Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Zoho Analytics the right Embedded Analytics solution for you? Explore 360 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/129749/Zoho-Analytics/reviews --- Zoho Analytics 4.4 (360) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 2nd, 2026 # Reviews of Zoho Analytics Ease of use 4.2 Customer Service 4.1 ## Pros and Cons in Reviews JD Joy D Sales SpecialistPharmaceuticals, 10,001+ employeesUsed the software for: 1-2 years. “Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing sales processes.“ May 18, 2025 AP Adam P ERP specialistsTransportation/Trucking/Railroad, 501 - 1,000 employeesUsed the software for: Less than 6 months. “Not being able to put mine users into groups“ May 2, 2025 SR Soph R Franchise Development ManagerRetail, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements“ May 2, 2025 RK Rejoyce K MarketerMarketing and Advertising, 201 - 500 employeesUsed the software for: 1-2 years. “At times it lags when it is loaded with big types of files.“ May 17, 2024 CW Chanchala W Business AnalystsInsurance, 51 - 200 employeesUsed the software for: Less than 6 months. “Zoho analytics is a user friendly and cost effective BI tool that offers powerful data visualisation and reporting features.“ May 1, 2025 AS Amit S DirectorArchitecture & Planning, 11 - 50 employeesUsed the software for: I used a free trial. “Some Features are missing and not able to handle large data.“ February 11, 2025 PP Parikshit P Vice-ChairmanConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in finding and tapping new opportunities and plugging the gaps by taking actions resulting in business growth.“ September 3, 2024 PP Parikshit P Vice-ChairmanConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Difficult to integrate multiple data sets in a single report“ September 3, 2024 ## Showing most helpful reviews Showing 1-25 of 360 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Deepika S. Digital Marketing Executive Information Technology and Services Used the software for: 1-2 years ### "Zoho Analytics with a Learning Curve" March 24, 2025 5.0 My overall experience with Zoho Analytics has been positive. It offers powerful data visualization and sharing features Pros I liked Zoho Analytics for data-sharing capabilities, role-based access control, and interactive dashboards. The ability to embed reports and schedule updates makes collaboration easy and efficient." Cons Zoho Analytics has a bit of a learning curve, and some advanced customizations could be more user-friendly. Large datasets can also take time to load. Review Source SR Soph R. Franchise Development Manager Retail Used the software for: 2+ years ### "Zoho Analytics Review" May 2, 2025 5.0 Excellent tool to break down and compare multiple data sets. Easy to set up dashboards for different areas of the business for quick reference tools Pros The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements Cons It can be difficult to learn the coding at first but once you have guidance or complete a tutorial, it becomes easier to navigate Switched from [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) It was already set up when I joined the company but it wasn’t being used to its full capacity Review Source Craig M. Other Insurance Used the software for: Less than 6 months ### "Zoho Analytics" January 13, 2026 3.0 Pros Building reports in Zoho analytics is a pretty easy process to select metrics and add filters on the data. Cons Connecting new data or fields that are required from another system seems to another step that I require someone with experience. Review Source KW Kamal W. Business Analyst Logistics and Supply Chain Used the software for: 2+ years ### "Zoho Analytics - The Feauture" May 2, 2025 5.0 Pros Ease of use and expanding functionality. Lots of connectors that are ever expanding Cons Modular dashboard layouts. Coming from powerbi have less control on the overall design Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Integration with other Zoho products and ease of use and data prep Review Source FS Farhan S. Zoho developer Information Technology and Services Used the software for: 6-12 months ### "Perfect then another " March 26, 2025 5.0 My honesh experience with Zoho analytics is perfect, good , excellent Pros It is more Insightfull then any other tool of market Cons Thing I least line aboute Zoho analytics is it's Query limitations Review Source SA Saket A. Co Founder Health, Wellness and Fitness Used the software for: 6-12 months ### "Life Changing Data Analytics Tool - Fast and Easy - Unlimited Features" September 3, 2024 5.0 Its been quite a breeze to learn, picked annual subscription straightaway, added users on the go and it was quite handy for them to pick up. It has enhanced productivity many times for routine tasks but also starting guiding and discovering interesting trends, getting missed out. So a Huge plus for automation and growth hacks, alike. Pros Quite a few interesting features, highlighting top 3 a. Auto fetch of data, after setting up just once b. Huge count of connectors, including from say an excel file on Google Drive, from complex to most basic ones, and its missed in most c. Aggregate functions and formulas give lots of power in projections, comparisons and does away with manually adding it every time, so it kind of stays in the report Cons So far nothing!! Infact everytime, missed a feature, wrote to support, only to realise it already exists! Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing Zoho Analytics All analysis at single place, multiple source connection, fast, easy to learn, auto data update (big one) Review Source GH Gary H. Manager Information Technology and Services Used the software for: 6-12 months ### "No proper Customer Support and difficult to setup." January 15, 2025 5.0 overall cost wise its a good tool but no customer support Pros It's a Budget friendly Data Visualization tool Cons No proper Customer Support and difficult to setup. Switched from [ClickUp](https://www.capterra.com/p/158833/ClickUp/) Nothing like this, i like its a communication. Review Source RS Rob S. Sales and Marketing Director Wholesale Used the software for: 6-12 months ### "Flexible and Meaningful results" April 30, 2025 5.0 Good respsive team and good after sales contact available Pros Clean and flexible interface which is easy to navigate Cons Can be intimitation to create the elements you want as there is so much flexibility, lucky that they offer templates to assit Alternatives considered [MYOB Business](https://www.capterra.com/p/183867/MYOB-Business/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Zoho Analytics Price features ease of use flexibility and capability Review Source Greg R. Account and Retention Manager Education Management Used the software for: 6-12 months ### "Great analytics software if paired with Zoho CRM. " February 5, 2025 4.0 Analytics has been a great tool overall. On its own, it's not very helpful, but integrated into Zoho CRM it is life changing Pros Offers a lot of different options to create analytics and reports. Integration with Zoho CRM is great! Cons It's hard to create analytics without some knowledge of coding. Not very visually appealing and often doesn't pull information correctly from Zoho CRM. Review Source SP Simoney P. Marketplace Manager Consumer Goods Used the software for: Less than 6 months ### "Ready to use Analytics for everything " July 6, 2025 5.0 As mentioned, once the program is understood, it really is worth the effort of working through the bumps in the road to have a personalised system tailored for your needs. Pros Once you understand it, the process of setting up a personalised system is as easy as one two three. Cons That you need someone to explain some things and it's not always straightforward. I wish more was taught at the Zoho events Review Source PG Pratik G. Data Analysts Financial Services Used the software for: Less than 6 months ### "“Zoho Analytics: A Versatile Tool with Room for Improvement”" September 3, 2024 4.0 Zoho Analytics is a user-friendly and versatile data analytics tool with strong visualization and integration capabilities. It suits small to medium-sized businesses well, but can face performance issues with large datasets and has a learning curve for advanced features. It provides good value but may not cover all specialized needs. Pros 1\. Ease of use 2.Comprehensive data integration 3.Customisation dashboard and reports 4.Collaboration and sharing 5.AI & ML Capabilities 6.Data Security 7.Great visualisation option Cons 1.Limitation in SQL query length 2.Limited charts 3.Complex query 4.Sub query limitation 5.Performance issue with large data set 6.UI is less attractive 7.Limited offline capabilities Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) In previous company power BI is used in current company zoho analytics is used Review Source MM McNeil M. Information Specialist Government Relations Used the software for: Less than 6 months ### "Wonderful experience" September 2, 2024 5.0 Great experience using Zoho. The ability to quickly learn to deploy and implement is really impressive Pros easy to learn and deploy and easy to integrate Cons Connection to mysql database is a pain online Alternatives considered [SigmaXL](https://www.capterra.com/p/109733/SigmaXL/) Reason for choosing Zoho Analytics i dont know why may it was first to come through Review Source CW Chanchala W. Business Analysts Insurance Used the software for: Less than 6 months ### "BI Tool with Powerful Features and Room to Grow" May 1, 2025 4.0 I really like how easy to create interactive dashboards and reports event without technical experience. Pros Zoho analytics is a user friendly and cost effective BI tool that offers powerful data visualisation and reporting features. It integrates well with other zoho apps And external data sources making it easy to analyse data. Cons Some advanced features have a leaning curve, and the documentation can be limited for complex use cases. Review Source KA KS A. Business analyst Information Technology and Services Used the software for: Less than 6 months ### "The best Bi" March 24, 2025 5.0 A very good experience in overall i have Pros The data integration part which is seamless and easy Cons It takes more time to sync with the data Review Source MS Manju S. BI developer Education Management Used the software for: Less than 6 months ### "User friendly interface" March 24, 2025 4.0 Pros The user friendly interface and the connectivity features available for integration Cons Would say their customer support response time Review Source AV Amit V. Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Best CRM tools for marketing data analysis " March 26, 2025 4.0 It is very good CRM for data analysis and analytics Pros I like the features of data import, data merging and create a graph Cons Data pipeline feature, data merging and formula Review Source PP Parikshit P. Vice-Chairman Consumer Goods Used the software for: 6-12 months ### "Zoho Analytics- Master of data and insights" September 3, 2024 5.0 Overall experience is very positive. The website and application both runs smoothly. This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in finding and tapping new opportunities and plugging the gaps by taking actions resulting in business growth. Pros Updated reports anytime and anywhere. Mobile app also works fantastic. This helps a lot when we are on the field and need some data. Cons Difficult to integrate multiple data sets in a single report Review Source RS Ramjee S. ERP Admin Automotive Used the software for: 1-2 years ### "beneficial for business analysis" September 3, 2024 5.0 This is beneficial for business analysis, as it includes the option to store and execute reports based on Zoho queries. Pros User Friendly, we can add multible tab on dashboard, can share column wise data and reports Cons calculation required on report like zoho sheet Review Source RJ Ravinder J. manager Computer Software Used the software for: Less than 6 months ### "Zoho analytics review" September 3, 2024 4.0 Overall I am satisfied with the Zoho analytics tool specially the report and dashboard structure, inbuilt user friendly forumula and SQL features Pros I like the ease of manipulating the data, inbuilt formulas and creating advance reports intuitively. Cons The synch some times gives me some trouble, if it is little bit improved like getting the real time update would make it more effective Review Source PK Pavel K. CTO Medical Practice Used the software for: Less than 6 months ### "I like my Zoho" September 3, 2024 5.0 Processing millions of rows of data very quickly Pros Working with data every day so easy and very quickly Cons The price of Extra rows is very expensive Review Source MK Murat K. Director of Operations Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "Great analytics platform for Zoho One users" May 20, 2024 4.0 Once we figured out how to use the platform it was great for providing visibility to our metrics. Pros Great integration with all Zoho products. Nice built in AI functionality. Cons Can be a steep learning curve if not familiar with analytics platforms. Review Source CR Carolina R. IT Support Engineer Telecommunications Used the software for: 2+ years ### "The AI-based tool that visually transforms data" August 25, 2023 4.0 Every business operation is measured based on metrics that are a product of its commercial, operational, administrative nature; in our case there are indicators that are tracked month by month based on a defined goal, thanks to Zoho Analytics we have been able to transform our data that comes from databases and other tools and take them visually to interactive dashboards that clearly give us very useful information of the different performance indicators, now our executive reports are highly detailed and approachable by operational and administrative groups. Pros The role played by Zoho Analytics within our work team is vital, thanks to this powerful tool we have been able to perform the analysis of the data exported by our information systems and translate it into graphs that are captured in very detailed dashboard, thanks to its support in artificial intelligence Zoho Analytics continuously performs learning that is implemented in processes and subsequent analysis, this allows to provide those details that are overlooked at first glance. In addition to all the above, the tool allows us to share the visual dashboards via email in a very simple way for analysis by team members or third parties and even and thus make the respective relevant comments. Cons I think that before acquiring this application within any organization should take into account the number of users who will make use of it, the volumes of data that will be subject to analysis, this because the subscription of the same defines many of the characteristics of use of the tool, this is in order to avoid a wrong acquisition of the product which does not suit the technical needs of the company; of course, once acquired and implemented the product offers many benefits that ensures accurate decision making based on the data displayed. Review Source Swapnil B. Data Analyst Textiles Used the software for: 1-2 years ### "Zoho Analytics Review - user for 1+ year" February 8, 2023 4.0 Overall, Zoho Analytics provides a robust suite of data analysis and reporting tools for businesses. With features like data visualization, functions/calculations, and KPI monitoring, it offers great insight into business performance and trends. The ability to import and export data, as well as schedule automated reports, helps to streamline the data analysis process. The platform also offers a query builder, widgets, and self-service analytics for even greater customization and flexibility. However, some users may find the self-service data preparation feature to be less useful and the platform as a whole can be complex and difficult to navigate for beginners. Overall, Zoho Analytics is a powerful tool for businesses looking to gain insights into their data and performance. Pros Zoho Analytics is a powerful business intelligence tool that offers a wide range of features to help organizations turn their data into actionable insights. With its advanced reporting and analytics capabilities, customizable dashboards, data discovery and visualization features, as well as its ability to automate reports and send alerts and notifications, Zoho Analytics provides businesses with a comprehensive solution for understanding their data and making informed decisions. Whether you're a small business looking to gain insights into your operations, or a large enterprise looking to consolidate your data, Zoho Analytics is a flexible and versatile solution that is worth considering. Cons The least useful aspect of Zoho Analytics is subjective and depends on an individual's specific needs and requirements. However, some users may find the limited customization options and data visualization tools to be restrictive, while others may not find the predictive analytics feature to be as advanced as other platforms. The lack of integrations with third-party tools may also pose a challenge for some users. Despite these limitations, Zoho Analytics provides a comprehensive suite of analytical tools for small and medium businesses, but it may not be the best fit for businesses with more complex data analysis needs. Review Source Alejandro Enrique M. Helpdesk Operations Supervisor Telecommunications Used the software for: 2+ years ### "Data analysis made easy with Zoho Analytics" June 4, 2023 5.0 As technical support to customers via telephone is essential to analyze all those metrics with which we can determine the current status of the operation and each of the consultants who operate in it, indicators such as average operating time, level of service, level of attention, incoming calls, answered and abandoned calls are examples of the many metrics that we can analyze with Zoho Analytics and which in a single dashboard is possible to view in order to determine the direction or adjustments to be made by the administrative staff, this tool provides details and accurate predictions of your business unit. Pros There are many tools to analyze data but when looking at the features provided by Zoho Analytics I can highlight its wide and diverse ability to import data through its connectors, these data are analyzed with its powerful BI processes also based on ZIA (Artificial Intelligence) providing details and highly accurate forecasts; All of the above is complemented with an impeccable and detailed visualization, in addition to this, with a perfectly organized dashboard and strategically located KPIs, this allows the work group or external staff that addresses such reports to see the most concrete details in order to make future operational decisions. Cons On a monthly basis we analyze the historical traffic of incoming, answered and abandoned calls in our operation, this data is imported in csv format and generally exceeds 250 thousand records; we have detected at the moment of importing this information a notorious slowdown of the tool and even being blocked for several seconds although after visualizing the information already in the tool this behaves with total normality, we make use of it to make the traffic forecast for the next month and thus to dimension the personnel and the schedules to achieve the greater attention of calls in some ranges of hours. Review Source AP Alex P. Systems Analyst. Telecommunications Used the software for: 2+ years ### "POWERFUL business intelligence tool, flexible and adaptable." May 29, 2023 5.0 The experience with Zoho analytics is extremely positive, it really allowed us to give life to the data of our operations and processes, thanks to its great analytical power and its ability to transform data into valuable information and detailed reports that it delivers to us, we managed to improve and strengthen in the whole context of the word our business processes and operations, thanks to the accurate and informed decisions that are made today after its implementation. Pros Zoho Analytics is an excellent business intelligence tool, I like its capacity and availability to measure and analyze data, it is easy to use and at the same time very flexible and adaptable, it offers a neat and intuitive user interface in which you can navigate comfortably, Zoho Analytics allows us to integrate different sources of output data that are obtained from other tools of daily use in the fulfillment of our business activities, Zoho Analytics analyzes in depth our data and offers us the results in detailed reports easy to understand, allowing us to improve decision making, which for us has been very useful as it has allowed us to improve our business processes, while facilitating the exchange and collaboration with the team, last and not least I value its great integration with other native and third party tools. Cons It has happened to us a couple of times that when the volume of data we want to analyze is large the tool takes a long time to process it, we really don't know why it happens but it doesn't always happen. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.