# Zoho Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Zoho Analytics the right Embedded Analytics solution for you? Explore 360 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/129749/Zoho-Analytics/reviews --- Zoho Analytics 4.4 (360) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 2nd, 2026 # Reviews of Zoho Analytics Ease of use 4.2 Customer Service 4.1 ## Pros and Cons in Reviews JD Joy D Sales SpecialistPharmaceuticals, 10,001+ employeesUsed the software for: 1-2 years. “Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing sales processes.“ May 18, 2025 RK Rejoyce K MarketerMarketing and Advertising, 201 - 500 employeesUsed the software for: 1-2 years. “At times it lags when it is loaded with big types of files.“ May 17, 2024 PP Parikshit P Vice-ChairmanConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in finding and tapping new opportunities and plugging the gaps by taking actions resulting in business growth.“ September 3, 2024 AS Amit S DirectorArchitecture & Planning, 11 - 50 employeesUsed the software for: I used a free trial. “Some Features are missing and not able to handle large data.“ February 11, 2025 SA Srinivasulu A Data Analytics ConsultantAutomotive, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “Which helps us to data integration from multiple resources and later we can do ETL process and also do beautiful visualization with just drag and drop.“ March 24, 2025 PP Parikshit P Vice-ChairmanConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Difficult to integrate multiple data sets in a single report“ September 3, 2024 NP Nachiket P Zoho DeveloperInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “That feature like visualization, Data Preparation and UI/UX to create easy and faster report and graphs.“ March 27, 2025 AM Ajay M Head of TrainingInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “Zoho Analytics is a bit complex when it comes to designing a report.“ September 3, 2024 ## Showing most helpful reviews Showing 1-25 of 360 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Deepika S. Digital Marketing Executive Information Technology and Services Used the software for: 1-2 years ### "Zoho Analytics with a Learning Curve" March 24, 2025 5.0 My overall experience with has been positive. It offers powerful data visualization and sharing features Pros I liked for data-sharing capabilities, role-based access control, and interactive dashboards. The ability to embed reports and schedule updates makes collaboration easy and efficient." Cons has a bit of a learning curve, and some advanced customizations could be more user-friendly. Large datasets can also take time to load. Review Source SR Soph R. Franchise Development Manager Retail Used the software for: 2+ years ### "Zoho Analytics Review" May 2, 2025 5.0 Excellent tool to break down and compare multiple data sets. Easy to set up dashboards for different areas of the business for quick reference tools Pros The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements Cons It can be difficult to learn the coding at first but once you have guidance or complete a tutorial, it becomes easier to navigate Switched from [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) It was already set up when I joined the company but it wasn’t being used to its full capacity Review Source Craig M. Other Insurance Used the software for: Less than 6 months ### "Zoho Analytics" January 13, 2026 3.0 Pros Building reports in is a pretty easy process to select metrics and add filters on the data. Cons Connecting new data or fields that are required from another system seems to another step that I require someone with experience. Review Source KW Kamal W. Business Analyst Logistics and Supply Chain Used the software for: 2+ years ### "Zoho Analytics - The Feauture" May 2, 2025 5.0 Pros Ease of use and expanding functionality. Lots of connectors that are ever expanding Cons Modular dashboard layouts. Coming from powerbi have less control on the overall design Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Integration with other Zoho products and ease of use and data prep Review Source FS Farhan S. Zoho developer Information Technology and Services Used the software for: 6-12 months ### "Perfect then another " March 26, 2025 5.0 My honesh experience with is perfect, good , excellent Pros It is more Insightfull then any other tool of market Cons Thing I least line aboute is it's Query limitations Review Source RS Rob S. Sales and Marketing Director Wholesale Used the software for: 6-12 months ### "Flexible and Meaningful results" April 30, 2025 5.0 Good respsive team and good after sales contact available Pros Clean and flexible interface which is easy to navigate Cons Can be intimitation to create the elements you want as there is so much flexibility, lucky that they offer templates to assit Alternatives considered [MYOB Business](https://www.capterra.com/p/183867/MYOB-Business/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Zoho Analytics Price features ease of use flexibility and capability Review Source GH Gary H. Manager Information Technology and Services Used the software for: 6-12 months ### "No proper Customer Support and difficult to setup." January 15, 2025 5.0 overall cost wise its a good tool but no customer support Pros It's a Budget friendly Data Visualization tool Cons No proper Customer Support and difficult to setup. Switched from [ClickUp](https://www.capterra.com/p/158833/ClickUp/) Nothing like this, i like its a communication. Review Source SA Saket A. Co Founder Health, Wellness and Fitness Used the software for: 6-12 months ### "Life Changing Data Analytics Tool - Fast and Easy - Unlimited Features" September 3, 2024 5.0 Its been quite a breeze to learn, picked annual subscription straightaway, added users on the go and it was quite handy for them to pick up. It has enhanced productivity many times for routine tasks but also starting guiding and discovering interesting trends, getting missed out. So a Huge plus for automation and growth hacks, alike. Pros Quite a few interesting features, highlighting top 3 a. Auto fetch of data, after setting up just once b. Huge count of connectors, including from say an excel file on Google Drive, from complex to most basic ones, and its missed in most c. Aggregate functions and formulas give lots of power in projections, comparisons and does away with manually adding it every time, so it kind of stays in the report Cons So far nothing!! Infact everytime, missed a feature, wrote to support, only to realise it already exists! Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing Zoho Analytics All analysis at single place, multiple source connection, fast, easy to learn, auto data update (big one) Review Source SP Simoney P. Marketplace Manager Consumer Goods Used the software for: Less than 6 months ### "Ready to use Analytics for everything " July 6, 2025 5.0 As mentioned, once the program is understood, it really is worth the effort of working through the bumps in the road to have a personalised system tailored for your needs. Pros Once you understand it, the process of setting up a personalised system is as easy as one two three. Cons That you need someone to explain some things and it's not always straightforward. I wish more was taught at the Zoho events Review Source JL James L. Support Officer Computer Software Used the software for: I used a free trial ### "Zoho is Average" January 17, 2026 3.0 An average product, not great but not poor either. Works OK but there are better solutions available with better value for money Pros Average data reporting and Google analytics is a better product with deeper data analysis. Security was an issue I felt could be better. No bugs and issues so that was good. Cons Found the reporting not up to my expectations and Google analytics is a better product with deeper data analysis Review Source MM McNeil M. Information Specialist Government Relations Used the software for: Less than 6 months ### "Wonderful experience" September 2, 2024 5.0 Great experience using Zoho. The ability to quickly learn to deploy and implement is really impressive Pros easy to learn and deploy and easy to integrate Cons Connection to mysql database is a pain online Alternatives considered [SigmaXL](https://www.capterra.com/p/109733/SigmaXL/) Reason for choosing Zoho Analytics i dont know why may it was first to come through Review Source KA KS A. Business analyst Information Technology and Services Used the software for: Less than 6 months ### "The best Bi" March 24, 2025 5.0 A very good experience in overall i have Pros The data integration part which is seamless and easy Cons It takes more time to sync with the data Review Source MS Manju S. BI developer Education Management Used the software for: Less than 6 months ### "User friendly interface" March 24, 2025 4.0 Pros The user friendly interface and the connectivity features available for integration Cons Would say their customer support response time Review Source AM Ajay M. Head of Training Information Technology and Services Used the software for: 2+ years ### "Good tool to see insights" September 3, 2024 4.0 It provides various options to see the insight of data provided, however, AI could be used strategically to enhance reports and for upfront suggestions. Pros You can create reports and give them access to your team members via a link. Moreover, you will get a variety of reports to choose from. Cons is a bit complex when it comes to designing a report. Review Source AV Amit V. Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Best CRM tools for marketing data analysis " March 26, 2025 4.0 It is very good CRM for data analysis and analytics Pros I like the features of data import, data merging and create a graph Cons Data pipeline feature, data merging and formula Review Source AS Amit S. Director Architecture & Planning Used the software for: I used a free trial ### "Zoho Analytics is an affordable and easy-to-use tool" February 11, 2025 5.0 Cost wise its good data insight tool but feature wise not. Pros is an affordable and easy-to-use tool Cons Some Features are missing and not able to handle large data. Switched from [SAP Analytics Cloud](https://www.capterra.com/p/249571/SAP-Analytics-Cloud/) Cost is too high for small business owners. Review Source AP Adam P. ERP specialists Transportation/Trucking/Railroad Used the software for: Less than 6 months ### "zoho Analytics review " May 2, 2025 4.0 Pros Simple layout that is easy to navigate.. Cons Not being able to put mine users into groups Review Source AN Ashish N. Senior Manager Financial Services Used the software for: 2+ years ### "good website" September 3, 2024 5.0 great, I have been satisfied from the experience Pros Zoho Insights are the best, it helps in analysis Cons Limitations of pivot i can't add more rows Review Source VR Verified Reviewer Web Developer Information Technology and Services Used the software for: Less than 6 months ### "Good product experience" December 11, 2024 4.0 Overall good experience we just needed to adjust from another Analytics software. Pros Implementation is easy. Admin/user interface is feature packed. Cons Needs a bit of learning curve. It required a more technical knowledge implementing analytics to our website. Review Source PK Pavel K. CTO Medical Practice Used the software for: Less than 6 months ### "I like my Zoho" September 3, 2024 5.0 Processing millions of rows of data very quickly Pros Working with data every day so easy and very quickly Cons The price of Extra rows is very expensive Review Source Jhon V. Master in information Technology Telecommunications Used the software for: 2+ years ### "Zoho Analytics enables you to make sound operational decisions" May 31, 2023 5.0 Data are vital for organizations because they represent the behavior of the operation, with tools like is possible to analyze in detail any set of data and display them in a simple, organized and visually aesthetic way; this for any group that needs to make decisions quickly and effectively is very useful because the tool focuses on details that at first glance is complex to detect, however, Zoho Analytics with its powerful algorithm and supported by AI represents them visually, that is why we rely on Zoho Analytics in making future decisions. Pros has remarkable capabilities in terms of data acquisition from multiple sources and in turn different types of formats (csv, json, xml, etc), this makes it possible to import data from our internal applications in order to perform the analysis that may be necessary; The tool is very intuitive in its GUI and allows us to design panels with all the information displayed in an aesthetically appealing way, but at the same time allows the reader to understand; also with the inclusion of widgets allows us to adapt the KPI based on our specific metrics in order to show the behavior of the operation in the desired period of study, that facilitates us to make decisions month by month with remarkable accuracy. Cons Frequently we import large amounts of data where date and time formats are involved, in some cases when data from different sources are combined the tool does not interpret the time formats in an equitable manner, for this it is necessary to debug and go to some manual adjustments of the data to avoid errors in the final analysis of such information, of course, having the data debugged without such details the tool offers all its analytical and visual capabilities that are very useful. Review Source Dheeraj U. Business Development Manager Staffing and Recruiting Used the software for: 2+ years ### "Strong Business Analytics Platform with Outstanding Features" February 14, 2023 5.0 Because of the system's extensive capability and great affordability, I have liked every element of it and heartily recommend it. It aids me in resolving KPI display problems. I can also use it to build client dashboards. This technology allows us to evaluate data from any source. The dashboards and charts are stunning, and with a little creativity, you can create some pretty unique dashboards to show practically any data. Pros is highly powerful since it allows you to build a variety of reports using data from virtually anywhere. Zoho Analytics can handle your needs for basic website statistics, PPC ad data, or data from a distant database. Additionally, I adore how lovely the reports are. It is also quite flexible. Data may be automatically retrieved from all sources. Creating reports, tables, and charts is equally simple for us. It offers versatility in data management and analysis. The support staff is really helpful, and the interface is fairly nice. Cons The learning curve is steep for novices. When all the apps are running, it occasionally slows. It might be a bit challenging to incorporate anything that isn't a widely used service. may be connected to nearly anything, however, certain more complex activities may require some programming experience. Even though it's a fantastic tool, I was a bit let down that it only pushes dashboards to the main account and not to additional Zoho Helpdesks that are associated with the same account. Review Source Ankush B. Manager- Finance Information Technology and Services Used the software for: 2+ years ### "Zoho Analytics: Perform Analytics on the go!" July 26, 2022 5.0 \- is gamechanger for budding organizations. - Zoho Analytics is very easy to integrate with accounting tools - Value for money product and highly recommended Pros is a powerful tool and have following features: - Great customer support and help - Helpful in creating quick reports for analysis - Very easy to integrate data with Accounting softwares Cons Although is great tool but have following limitations: - Some of the settings are difficult to understand - Data massaging is little cumbersome - Sometimes need technical knowledge (Coding) to develop reports Review Source AP Alex P. Systems Analyst. Telecommunications Used the software for: 2+ years ### "POWERFUL business intelligence tool, flexible and adaptable." May 29, 2023 5.0 The experience with is extremely positive, it really allowed us to give life to the data of our operations and processes, thanks to its great analytical power and its ability to transform data into valuable information and detailed reports that it delivers to us, we managed to improve and strengthen in the whole context of the word our business processes and operations, thanks to the accurate and informed decisions that are made today after its implementation. Pros is an excellent business intelligence tool, I like its capacity and availability to measure and analyze data, it is easy to use and at the same time very flexible and adaptable, it offers a neat and intuitive user interface in which you can navigate comfortably, Zoho Analytics allows us to integrate different sources of output data that are obtained from other tools of daily use in the fulfillment of our business activities, Zoho Analytics analyzes in depth our data and offers us the results in detailed reports easy to understand, allowing us to improve decision making, which for us has been very useful as it has allowed us to improve our business processes, while facilitating the exchange and collaboration with the team, last and not least I value its great integration with other native and third party tools. Cons It has happened to us a couple of times that when the volume of data we want to analyze is large the tool takes a long time to process it, we really don't know why it happens but it doesn't always happen. Review Source RW Robin W. Director Compensation Telecommunications Used the software for: 1-2 years ### "Zoho- Game Changer" April 7, 2022 5.0 Excellent overall experience. The simplicity but power of this software is great. The ability to customize reporting to fit our company's ever changing needs is amazing. We're able to build reports, gather data, sort data and export reporting that's relevant and easy to use. The flexibility of the product allows us the freedom to change our reporting instantaneously in order to keep it relevant to our needs, which is extremely important to us in our industry. Pros This software is simple to use even for someone who is not software savvy. It is highly versatility in its applications and customization is simple. We have made numerous custom reports for our District Managers to use on the go to help them manage store performance and goal achievement. Creating customer reports is simple and easy to do. Cons So far I haven't had any issues with the software so I have nothing that I do not like. Reason for choosing Zoho Analytics We didn't switch from another product, our POS was handling a lot of our reporting but it was rigid and customization was not not always an option as we needed to get the software programmers involved. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.