# Page 7 | Zoho Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 7 - Is Zoho Analytics the right Data Analysis solution for you? Explore 360 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/129749/Zoho-Analytics/reviews

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Zoho Analytics

4.4 (360)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 2nd, 2026

# Page 7 - Reviews of Zoho Analytics

## Showing most helpful reviews

Showing 151-175 of 360 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

koffi Évariste K.  
Web Master  
Information Technology and Services  
Used the software for: Less than 6 months

### "zoho Analytics , un logiciel bi qui permet ' analyse de donnée "

September 13, 2023

5.0

je les utiliser dans l'analyse de donnée et la virtualisation

Pros

, un logiciel bi qui permet ' analyse de donnée en libre service et permet de visualisé les donnée

Cons

pas d'inconvénient dans l'utilisation de

Review Source

MK

Murat K.  
Director of Operations  
Electrical/Electronic Manufacturing  
Used the software for: 1-2 years

### "Great analytics platform for Zoho One users"

May 20, 2024

4.0

Once we figured out how to use the platform it was great for providing visibility to our metrics.

Pros

Great integration with all Zoho products. Nice built in AI functionality.

Cons

Can be a steep learning curve if not familiar with analytics platforms.

Review Source

VR

Verified Reviewer  
digital marketing manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Turn your organizational data in actionable insight for better decison making"

January 13, 2023

5.0

Pros

has been a game changer for our business. We can easily create and share data-driven insights to get actionable insights quickly and accurately. Its intuitive interface makes it easy to use, even for those with limited technical knowledge.

Cons

I highly recommend to anyone looking for an easy way to get actionable insights from their data. I just want it will be more beneficial if it can be integrated with other tools such as fanpagekarma or google analytics which we are using for social media and website analytics.

Review Source

Adam B.  
Director of Software Development  
Telecommunications  
Used the software for: 6-12 months

### "Good but could be better"

July 15, 2016

4.0

I use Zoho to create development reporting metrics. It does a good job in allowing me to create relational data in ways that I can't using a spreadsheet. The product still feels immature in many ways. While it's not necessarily buggy, the user interface still leaves room for improvement.

Pros

The WYSIWYG editor for creating reports is powerful and allows for creating new report quickly. Also, importing data is straightforward and there are many useful options

Cons

Updating data in the browser does not provide for real-time updates, meaning that you have to remember to hit save prior to navigating elsewhere. This has resulted in lost data and lost time on several occasions. Also, relational data feels very static. For example, if you create a report on a view, columns cannot be changed without deleting the associated report. In my case, this makes views very inflexible.

Review Source

DM

Diana M.  
Head bookkeeper  
Civic & Social Organization  
Used the software for: 6-12 months

### "Easy to use but the reporting section is cumbersome"

October 17, 2017

3.0

Pros

Zoho is easy to use and has a short learning curve. The staff in our office learned to use it in a very short time and the functions that we use it for is quite complicated. It has various features that make it easy to use and understand.

Cons

It quite often runs slowly. One day you will be doing one of the functions and the next day it won't work correctly, then the next day it might be working again. The reporting in the system doesn't seem to work correctly so we had to program a work around it which is somewhat cumbersome. We do our billing from this program and it is very awkward to print because you have to go into each invoice separately and print them individually. We have had to create other reports but Zoho limits it to 300 records so we had to divide the report up into three sections and print each section separately. I would say that the reporting is the worst feature. Also, occasionally Zoho will update something without informing us, this will often effect the functionality of the program.

Review Source

PB

Pete B.  
Vice President  
  
Used the software for: 2+ years

### "I have used zoho reports to create a complete client analytics solution."

June 14, 2018

5.0

Low cost sophisticated reports that can be created, cloned and edited in rapid fashion. I have used many report writers, some much more powerful however none as easy to use and as cost effective.

Pros

It is very easy to use and can create quite sophisticated reports given the ease and speed of use. It is also very affordable and can scale quite nicely while remaining affordable.

Cons

The requirement to store the reporting data on the Zoho servers can be a little cumbersome and may not be the most secure solution for storing sensitive data. It does what it is intended to do very well and the end results are easy to use for end users and are quite sophisticated however it is not particularly customizable and we have hit a brick wall with it a couple of times.

Review Source

TS

Thiago S.  
Gerente  
Information Technology and Services  
Used the software for: 2+ years

### "Thiago"

February 9, 2021

5.0

Uma ferramenta muito boa, atendendo a maior parte das necessidades.

Pros

Gosto mais da flexibilidade em adaptar as caraterísticas para as diversas realizadas de serviços.

Cons

a não possibilidade de se utilizar identificadores como imagens nos graficos, como icones para masculino e feminino, etc.

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Reason for choosing Zoho Analytics

Facilidade e flexibilidade.

Review Source

IC

Ian C.  
Business Operations  
Construction  
Used the software for: 2+ years

### "Great value"

November 22, 2019

5.0

It took a lot of work but once properly setup reporting is really easy. Now instantly have available all the reports I need. Used to take a few hours week to put together reports that weren't as effective

Pros

The interface for creating reports is extremely easy to use. You can make really powerful reports fast. It's a lot cheaper than competitors' software and integrates well with other zoho products

Cons

Troubleshooting issues can be difficult and it isn't as well supported as other zoho products, no live chat available. There's missing.

Review Source

Prem P.  
Freelnacer  
Information Technology and Services  
Used the software for: 6-12 months

### "Watch analytics of zoho family and integrated apps"

October 20, 2022

5.0

Good to visualize data from dashboard

Pros

It shows detailed analytics of products purchased, sales, leads, avg order processing time, shipping time and many more variables

Cons

Dashboard can be more colourful and design can be improved

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[TWIPLA](https://www.capterra.com/p/183761/Visitor-Analytics/)

Review Source

SS

Saugat S.  
CEo  
Education Management  
Used the software for: 1-2 years

### "Its all there!"

July 26, 2020

5.0

Sometimes our campaigns do not reach to the people we desire, or sometimes that doesn't get opened. That forbids us from taking our promotions. helps us to rectify these errors and we can automatically reschedule the campaign for them. It has been very helpful to get the response of our campaign that helps in boosting our business.

Pros

I basically use to analyze our official email campaigns. It shows everything. The most amazing part of it is that it shows everything using infographics which is very easy to undertsand. It allows us also to find the bounced messages which helps us to prevent it from happening on the other campaigns. Zoho Analytics has eveything that a analysis tool has.

Cons

We were wondering the services to partner with and our developer suggested Zoho. The integration process was a hustle specially to connect our domain on it. It was because we had basic knowledge. Once we told about this issue to our developer, the very next moment it was all ready. Eversince, there is no any sad times using the analytics.

Review Source

Iván S.  
Consultor SEO  
Marketing and Advertising  
Used the software for: 6-12 months

### "Buena herramienta de Analítica y Business Intelligence"

November 13, 2022

4.0

Muy buena experiencia y sin duda es una herramienta suficiente para el análisis de datos de una compañía

Pros

La manera de crear por ejemplo los diferentes Dashboards y estos mismos predeterminados hacen de la experiencia leyendo datos algo más sencillo que en otros de sus competidores.También es una herramienta aventajada para realizar las conexiones entre nuestro CRM y Analytics para mostrarnos datos de manera efectiva.

Cons

Quizá está un poco por detrás de sus competidores en el caso de características y diferentes opciones a la hora de crear los paneles de análisis de datos.

Review Source

VR

Verified Reviewer  
Training Director  
Telecommunications  
Used the software for: 6-12 months

### "Reports made Simple"

June 30, 2020

4.0

WE use it for our Samsung Rewards contests that Samsung creates and inputs the data on a daily basis. Its an awesome way to see how we are doing with Samsung contests and allows us to send this data to our team as frequently as we'd like. Easy to download and see all you need.

Pros

I love how the reports can be broken down into graph formats and show the various data you need to showcase on a daily basis. I also love how you can download the data quickly into a CSV or Excel format as we use the raw data to send reporting to various communications sites and emails.

Cons

The least favorite thing I like is the cluttered dashboard. It stacks on top of each other and doesn't really give proper spacing to give an eye pleasing look to your reports. But that is a small thing as we still love the software.

Review Source

David M.  
Franchise Recruiter  
Retail  
Used the software for: 6-12 months

### "A lot more limitations than I'd hoped for"

January 23, 2017

3.0

I was hoping to see some specific data from the CRM with regard to the progression of leads in my sales process. I hired an expert programmer to help me customize it but it was too limited to see that data I'd hoped for. I was able to see pretty basic information pretty easily so if that's what you're looking for it will work well.

Pros

Integrates with Zoho CRM pretty flawlessly.

Cons

Limited on the data it can pull from CRM so limited in how specific of data you can see.

Review Source

VR

Verified Reviewer  
Team Leader  
Computer Software  
Used the software for: 6-12 months

### "Powerfull Analytic Tool"

October 23, 2022

5.0

Almost it is a good tool for BI. Some of the extra features are awesome but to use those features, we need some training from professionals. Pricing is fit for a small organization.

Pros

Easy to integrate. Merge reports in a single dashboard. The support team works well for me.

Cons

UI/UX is not user-friendly. Alert system is not working correctly.

Review Source

SS

Suresh S.  
Manager Online Business  
Hospitality  
Used the software for: 1-2 years

### "Reliable and fast Reports"

November 8, 2018

4.0

Overall it has been a good experience working on the software as lot of time is saved in generating reports and taking business decisions. The option to create endless customized reports is also a very useful feature.

Pros

The software is easy to use and can be customized as per requirement. Lot of options to create different reports, charts and tables. The drill down feature is really helpful which gives the insight into the actual issue and can drill down deep, even into the data base to ensure its accuracy. Our organization uses the software for all top and medium level meetings to give first hand information on revenue to the top management. Speed at which the reports are generated is also commendable.

Cons

Those who are new to the software would take some time to understand the different options available as there are no Faqs or help menu.

Review Source

NR

Nicholas R.  
Software Support Technician  
Computer Software  
Used the software for: 2+ years

### "Zoho Reports have help me prove that we are increasing our overall production to our customers"

April 17, 2018

4.0

Pros

I like the functionality of the reports feature and the friendly use of them. It has allowed me to show my managers that we are making great progress when it comes to bring in more money, providing faster support resolution times to issues, increased communication for sales and support.

Cons

I currently do not have any cons in regards to Zoho Reports at this time. This feature is solid and I can only tell that it is improving by the day. Great Job!

Review Source

Alyssa S.  
Senior Designer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "The perfect alternative to Google Data Studio and Tableau"

March 5, 2019

4.0

I used to use Google Data Studio for data visualization needs, but I'll now be using exclusively. Zoho Analytics dashboards are easier to set up, have better design, and look more white-labeled than Data Studio.

Pros

I only recently began using , but I'm already impressed. I've been using Zoho apps for a few years now via a Zoho One account, and Zoho Analytics is definitely one of Zoho's best applications. Zoho Analytics makes it easy to set up reports, integrations, dashboards and workspaces. It offers all the functionality of Google Data Studio, but it's far easier to use and the design templates are much nicer. While Zoho Analytics is not as in-depth as Tableau, it's a great alternative for those who want to effectively visualize data from a variety of sources without committing the time it takes to learn Tableau.

Cons

Customer service can sometimes take a few days to respond to inquiries, but when they do respond they offer detailed and thoughtful responses. If you have a Zoho One account, there can only be one admin user, which can make collaboration tricky.

Review Source

SP

Sara P.  
Project Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Fabulous Product"

October 17, 2017

4.0

Love Zoho Reports- not giving it up anytime soon!

Pros

When our company was selecting a new PM software one of the reason I chose Zoho Projects was because Zoho Reports integrated with seamlessly. Reports offered the info I wanted from Projects that other PM softwares couldn't offer. Other products had costly and complicated plugins- reports is cost effective and flexible

Cons

It took some time to learn how to customize my reports and get the data that I needed. Now that I know how Reports functions I can get any of the data I need. I love that I can make reports for our clients and they update automatically everyday. If I can't accomplish what I want the customer support is great! I would love to see chat support offered in the future. Just like with Zoho Projects, often I know Zoho Reports can do what I want it to, I just need help finding the function within the software. Chat makes it super simple in Projects- please add it to Reports!!

Review Source

Skye K.  
CEO  
Management Consulting  
Used the software for: 2+ years

### "Powerful Analytics Platform For Business"

October 20, 2020

5.0

Giving our executives real-time access to the numbers that matter. Having that available means we make better decisions, respond faster to threats and opportunities and grow our business quicker.

Pros

The endless reports that are possible. I can connect different data sources and then get beautiful, real time reports on all devices that capture our business at a glance.

Cons

The tool can need coding ability or a developer to get some reports you need. A more intuitive way of doing this would be appreciated for the non-coder.

Alternatives considered

[EazyBI Cloud](https://www.capterra.com/p/163391/EazyBI-Cloud/)[Tableau](https://www.capterra.com/p/208764/Tableau/)

Reason for choosing Zoho Analytics

Because we already use Zoho CRM and pulling in the data is easy.

Review Source

AL

Andre L.  
CEO  
Financial Services  
Used the software for: 1-2 years

### " Zoho Analytics review"

October 17, 2019

4.0

Customizes reports usign built in queries.

Pros

simplicity, ease of use, integration with Zoho Books

Cons

Limit (3) of composed queries. The product doesn´t allow users to access data from outside

Alternatives considered

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Switched from

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Price and integration

Review Source

MD

Mert D.  
Social Media Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Analytics Insights from Zoho"

August 22, 2022

5.0

gives you important information for your brand, to drive your marketing strategy in better condition. You can use it for reporting to your manager.

Pros

has impressive dashboard to use while having meaningful insights from the data. Dashboard is handy to use and you can custom it for your wishes.

Cons

I used over 1 year and I don't have any problem with it, it just works fine and stable.

Review Source

HN

Hiren N.  
AI and AR Tech Lead  
Information Technology and Services  
Used the software for: 6-12 months

### "Tool to get meaning full data for business"

August 27, 2022

4.0

Pros

For Generating reports as per the client's requirement and quite in a simple way. Overall, it supports best customer service.

Cons

Features are little bit limited. There are some bugs due to which it face inconvenient to use the tool.

Review Source

Stacy W.  
Executive Assistant  
  
Used the software for: Less than 6 months

### "A Necessary Add-On but Should Be Easier to Get Basic Reports"

January 17, 2018

3.0

We no longer have to hand compile reports based on our various databases, which saves so much time.

Pros

This software is very powerful. It generates some reports that we cannot do without. It allows you to automatically email reports to the team, which is very helpful.

Cons

It is ridiculously complicated to get what it seems like should be basic reports. It should be easier to customize reports with static information such as dates and titles. Some in-use pointers might be helpful... I try to make adjustments to reports and the entire thing disappears. I call to ask for help and get differing results, oftentimes though they simply tell me something cannot be done - this is for basic reports that should be simple.

Review Source

Ludovic M.  
CRM & Marketing Automation Consultant  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great BI solution, and becomes Excellent within Zoho One"

February 8, 2021

5.0

Overall, great experience with Analytics ! We connect and centralize several data sources and apps to create reports for the Marketing department (SaaS application) - we use various types of sources and technos to enable sync (native, SQL on cloud, webhooks) and gather them to create 5 dashboards that encompass the whole teams activités and performance. In itself, it's a good application, but within the Zoho One Suite, and as part of the overall pricing, it's clearly underpriced for what it does! Big fan of the Zoho Suite

Pros

The fact it's easy to set up and organize, with powerful report / graph / dashboard creation features. Connect your sources, check, and start building reports. It can be as simple as this ! And the dashboard builders' easy drag and drop interface does a great work. More than efficient, you can even build good looking, stylish ones if you have a little time and an eye for design :)

Cons

Some editing features while manually modifying Tables that are already imported. Granted, when you sync with external data sources, you shouldn't do this much, but if it happens you have to manually edit a table, it can be quite tedious.

Review Source

VR

Verified Reviewer  
  
  
Used the software for: 6-12 months

### "Zoho Reports"

August 16, 2016

4.0

I utilize Zoho Reports to provide dashboard reporting for our recruiting team that works out of Zoho recruit. I loved the fact that it automatically syncs with Zoho Recruit every 3 hours so management always has up to date information. You can create advanced queries, charts and graphs and display an array of data. You can also link to other data sources and integrate all the data into one report. I would defiantly recommend this product to small business looking for live dashboard functionality.

Pros

Dashboard Reporting Automated Subscriptions Data Sync with other Zoho Apps

Cons

It would be nice to be able to directly sync data with a sql server. You currently have to download an application to your computer and use that to send data to Zoho Reports. A web service integration would be great.

Review Source

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