# Zoho Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Zoho Analytics the right Embedded Analytics solution for you? Explore 360 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/129749/plotly/reviews --- Zoho Analytics 4.4 (360) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 2nd, 2026 # Reviews of Zoho Analytics Ease of use 4.2 Customer Service 4.1 ## Pros and Cons in Reviews JD Joy D Sales SpecialistPharmaceuticals, 10,001+ employeesUsed the software for: 1-2 years. “Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing sales processes.“ May 18, 2025 AP Adam P ERP specialistsTransportation/Trucking/Railroad, 501 - 1,000 employeesUsed the software for: Less than 6 months. “Not being able to put mine users into groups“ May 2, 2025 SR Soph R Franchise Development ManagerRetail, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements“ May 2, 2025 RK Rejoyce K MarketerMarketing and Advertising, 201 - 500 employeesUsed the software for: 1-2 years. “At times it lags when it is loaded with big types of files.“ May 17, 2024 CW Chanchala W Business AnalystsInsurance, 51 - 200 employeesUsed the software for: Less than 6 months. “Zoho analytics is a user friendly and cost effective BI tool that offers powerful data visualisation and reporting features.“ May 1, 2025 AS Amit S DirectorArchitecture & Planning, 11 - 50 employeesUsed the software for: I used a free trial. “Some Features are missing and not able to handle large data.“ February 11, 2025 PP Parikshit P Vice-ChairmanConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in finding and tapping new opportunities and plugging the gaps by taking actions resulting in business growth.“ September 3, 2024 PP Parikshit P Vice-ChairmanConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Difficult to integrate multiple data sets in a single report“ September 3, 2024 ## Showing most helpful reviews Showing 1-25 of 360 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Deepika S. Digital Marketing Executive Information Technology and Services Used the software for: 1-2 years ### "Zoho Analytics with a Learning Curve" March 24, 2025 5.0 My overall experience with Zoho Analytics has been positive. It offers powerful data visualization and sharing features Pros I liked Zoho Analytics for data-sharing capabilities, role-based access control, and interactive dashboards. The ability to embed reports and schedule updates makes collaboration easy and efficient." Cons Zoho Analytics has a bit of a learning curve, and some advanced customizations could be more user-friendly. Large datasets can also take time to load. Review Source SR Soph R. Franchise Development Manager Retail Used the software for: 2+ years ### "Zoho Analytics Review" May 2, 2025 5.0 Excellent tool to break down and compare multiple data sets. Easy to set up dashboards for different areas of the business for quick reference tools Pros The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements Cons It can be difficult to learn the coding at first but once you have guidance or complete a tutorial, it becomes easier to navigate Switched from [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) It was already set up when I joined the company but it wasn’t being used to its full capacity Review Source Craig M. Other Insurance Used the software for: Less than 6 months ### "Zoho Analytics" January 13, 2026 3.0 Pros Building reports in Zoho analytics is a pretty easy process to select metrics and add filters on the data. Cons Connecting new data or fields that are required from another system seems to another step that I require someone with experience. Review Source KW Kamal W. Business Analyst Logistics and Supply Chain Used the software for: 2+ years ### "Zoho Analytics - The Feauture" May 2, 2025 5.0 Pros Ease of use and expanding functionality. Lots of connectors that are ever expanding Cons Modular dashboard layouts. Coming from powerbi have less control on the overall design Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Integration with other Zoho products and ease of use and data prep Review Source FS Farhan S. Zoho developer Information Technology and Services Used the software for: 6-12 months ### "Perfect then another " March 26, 2025 5.0 My honesh experience with Zoho analytics is perfect, good , excellent Pros It is more Insightfull then any other tool of market Cons Thing I least line aboute Zoho analytics is it's Query limitations Review Source SA Saket A. Co Founder Health, Wellness and Fitness Used the software for: 6-12 months ### "Life Changing Data Analytics Tool - Fast and Easy - Unlimited Features" September 3, 2024 5.0 Its been quite a breeze to learn, picked annual subscription straightaway, added users on the go and it was quite handy for them to pick up. It has enhanced productivity many times for routine tasks but also starting guiding and discovering interesting trends, getting missed out. So a Huge plus for automation and growth hacks, alike. Pros Quite a few interesting features, highlighting top 3 a. Auto fetch of data, after setting up just once b. Huge count of connectors, including from say an excel file on Google Drive, from complex to most basic ones, and its missed in most c. Aggregate functions and formulas give lots of power in projections, comparisons and does away with manually adding it every time, so it kind of stays in the report Cons So far nothing!! Infact everytime, missed a feature, wrote to support, only to realise it already exists! Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing Zoho Analytics All analysis at single place, multiple source connection, fast, easy to learn, auto data update (big one) Review Source GH Gary H. Manager Information Technology and Services Used the software for: 6-12 months ### "No proper Customer Support and difficult to setup." January 15, 2025 5.0 overall cost wise its a good tool but no customer support Pros It's a Budget friendly Data Visualization tool Cons No proper Customer Support and difficult to setup. Switched from [ClickUp](https://www.capterra.com/p/158833/ClickUp/) Nothing like this, i like its a communication. Review Source RS Rob S. Sales and Marketing Director Wholesale Used the software for: 6-12 months ### "Flexible and Meaningful results" April 30, 2025 5.0 Good respsive team and good after sales contact available Pros Clean and flexible interface which is easy to navigate Cons Can be intimitation to create the elements you want as there is so much flexibility, lucky that they offer templates to assit Alternatives considered [MYOB Business](https://www.capterra.com/p/183867/MYOB-Business/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Zoho Analytics Price features ease of use flexibility and capability Review Source NL Nick L. Account Manager Logistics and Supply Chain Used the software for: 1-2 years ### "Harnessing Multi-Dimensional Views on Easy-to-Use Analytical Tools" September 6, 2024 4.0 Highly customizable analytical platform. Very easy to use, read and share internally / externally. Pros 1) Highly Customizable 2) Very easy to share for internal and external reporting 3) Easy to manipulate created orders - lots of filters and reporting views Cons 1) Wish AI was a little more insightful 2) Hope AI can generate reports down the line 3) Issues can be a little difficult to navigate with support Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) We like the ease of use the Zoho Analytics provided us, along with a suite of other products that we utilize daily. Review Source JD Joy D. Sales Specialist Pharmaceuticals Used the software for: 1-2 years ### "High Performance Achieving " May 18, 2025 5.0 We always works professional with real-time data,from multiple sources and perfect simplified customer's journey as well accurate sales forecasting. Pros Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing sales processes. Cons If we close one eye on learning curve,the performance is unquestionable. Review Source PG Pratik G. Data Analysts Financial Services Used the software for: Less than 6 months ### "“Zoho Analytics: A Versatile Tool with Room for Improvement”" September 3, 2024 4.0 Zoho Analytics is a user-friendly and versatile data analytics tool with strong visualization and integration capabilities. It suits small to medium-sized businesses well, but can face performance issues with large datasets and has a learning curve for advanced features. It provides good value but may not cover all specialized needs. Pros 1\. Ease of use 2.Comprehensive data integration 3.Customisation dashboard and reports 4.Collaboration and sharing 5.AI & ML Capabilities 6.Data Security 7.Great visualisation option Cons 1.Limitation in SQL query length 2.Limited charts 3.Complex query 4.Sub query limitation 5.Performance issue with large data set 6.UI is less attractive 7.Limited offline capabilities Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) In previous company power BI is used in current company zoho analytics is used Review Source CC Cybele C. Human Resource Manager E-Learning Used the software for: 1-2 years ### "Great for data analytics" May 6, 2024 5.0 Great experience when using this great tool. You should try it out. Pros It is so simple to install and use. It is also cheap as compared to its return on investment. I love its graphical user interface, makes it look appealing. Cons So far it is working well with me. I have no issues when using this tool. Alternatives considered [Veriato Workforce Behavior Analytics](https://www.capterra.com/p/161116/Veriato/)[Syft Analytics](https://www.capterra.com/p/161231/Syft-Analytics/) Reason for choosing Zoho Analytics The pricing was great as compared to its return on investment. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[IBM Cognos Analytics](https://www.capterra.com/p/240583/IBM-Cognos-Analytics/)[DAT Load Board](https://www.capterra.com/p/265434/DAT-Load-Board/) I wanted to try this new tool after i got a referral. Review Source GP Georgiana P. Owner Business Supplies and Equipment Used the software for: 1-2 years ### "Why select Zoho Analytics" May 29, 2023 5.0 My overall experience using this app is excellent. It has the intelligence software that my business needs. Pros I love the data connectors that helped me to start up my business. When using the Zoho app it can be connected to a different range of sources. The dashboard is very vital. I love that it's also very effective in organing my reports into a single page. It's amazing is search for my past information and did a deep sweep in collecting and organizing my information which provided me with great information. Cons The only thing is the subscription cost not for a group. But other than that I like it. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) I make the switch because I fall in love with Zoho when seeing other colleges using it. Review Source RC Ripon C. IT Executive Education Management Used the software for: 6-12 months ### "It gives users with robust security measures, including role-based access control & data encryption." May 19, 2023 5.0 Zoho Analytics offers a range of extensibility options, including the ability to connect to a variety of data sources, including databases, cloud applications, and other applications. Pros Zoho Analytics provides me with complete customization options, allowing them to tailor reports and dashboards to our own preferences.With an intuitive drag-and-drop interface, users of all levels of experience can quickly create complex reports, dashboards, and analysis.Zoho Analytics provides features such as integrated ETL (extract, transform, load) processing, predictive analytics, and AI-powered analytics. Cons Zoho Analytics has limited customization options for more advanced users, such as the ability to create custom formulas or the ability to customize the look and feel of reports and dashboards.Zoho Analytics does not currently support connecting to all data sources, such as NoSQL databases or unstructured data sources.Zoho Analytics can be difficult to scale due to the need to purchase additional licenses or upgrade to a higher-tier plan. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing Zoho Analytics Zoho Analytics is one of the most cost-effective solutions on the market, with plans starting at just $20/month. Switched from [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/) sometimes bug problems found Review Source BK Bhumika K. Data Analyst Information Technology and Services Used the software for: 6-12 months ### "Feature-Rich and Flexible, But Needs Improvement in Performance." September 3, 2024 5.0 My overall experience with Zoho Analytics has been positive. It's a powerful tool with great customization and integration options, though it can be a bit slow with large datasets and requires some learning for advanced features. Pros Its ease of use, powerful customization, and seamless integration with other tools. Cons Its occasional performance lag with large datasets and the steep learning curve for advanced features. Review Source AM Ajay M. Head of Training Information Technology and Services Used the software for: 2+ years ### "Good tool to see insights" September 3, 2024 4.0 It provides various options to see the insight of data provided, however, AI could be used strategically to enhance reports and for upfront suggestions. Pros You can create reports and give them access to your team members via a link. Moreover, you will get a variety of reports to choose from. Cons Zoho Analytics is a bit complex when it comes to designing a report. Review Source BC Benjamin C. General Manager Automotive Used the software for: 2+ years ### "Good analytics and reporting product, even on free platform. " March 9, 2025 4.0 Pros Worked well with Zoho CRM and other suite of products Cons Not aesthetically pleasing to use and a little too "stuffy". Only works really well if you have other Zoho products Review Source PP Parikshit P. Vice-Chairman Consumer Goods Used the software for: 6-12 months ### "Zoho Analytics- Master of data and insights" September 3, 2024 5.0 Overall experience is very positive. The website and application both runs smoothly. This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in finding and tapping new opportunities and plugging the gaps by taking actions resulting in business growth. Pros Updated reports anytime and anywhere. Mobile app also works fantastic. This helps a lot when we are on the field and need some data. Cons Difficult to integrate multiple data sets in a single report Review Source AV Amit V. Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Best CRM tools for marketing data analysis " March 26, 2025 4.0 It is very good CRM for data analysis and analytics Pros I like the features of data import, data merging and create a graph Cons Data pipeline feature, data merging and formula Review Source BS Basanta S. Manager Management Consulting Used the software for: 1-2 years ### "Zoho analyst " March 28, 2025 5.0 Very good. Lot of management reports can be made with less time Pros Easy to operate user friendly and bring data from multiple file type Cons More study material with case studies should be available Review Source CS Connor S. Brokerage Operations Associate Financial Services Used the software for: 1-2 years ### "Great for tracking your numbers" October 29, 2024 4.0 Zoho Analytics is a great application to use if you are already a Zoho customer and want to get a good read on your numbers. Pros As Zoho users, we like how it pulls data in directly from our Zoho CRM and other Zoho applications. Cons We wish that Analytics was just built right into the CRM so it would be easier to setup. Review Source AP Adam P. ERP specialists Transportation/Trucking/Railroad Used the software for: Less than 6 months ### "zoho Analytics review " May 2, 2025 4.0 Pros Simple layout that is easy to navigate.. Cons Not being able to put mine users into groups Review Source PK Pavel K. CTO Medical Practice Used the software for: Less than 6 months ### "I like my Zoho" September 3, 2024 5.0 Processing millions of rows of data very quickly Pros Working with data every day so easy and very quickly Cons The price of Extra rows is very expensive Review Source FH Firas H. Manager information systems Construction Used the software for: Less than 6 months ### "Zoho Analytics for CRM data" August 11, 2021 4.0 It can fulfill all Excel-similar requirements with better customization and management of access rights and data sources. Pros The software is easy to use, customizable, reasonably priced, and fully integrated within other Zohom modules with the ability to connect to other data sources. Cons Some advanced features that are available in other competitors' products Reason for choosing Zoho Analytics Zoho Analytics is embedded within Zoho CRM yet providing most of the required features while introducing another software will require more administration, maintenance, and updates. Review Source JS John S. General Manager Fishery Used the software for: 1-2 years ### "Easily the best choice if you're already using Zoho tools. " December 24, 2023 5.0 We're very happy with Zoho Analytics as our data & reporting tool. We're already using a Zoho environment so it was relatively easier to set up, and didn't cost a whole lot extra. We use it company-wide for stuff like quality reporting, stock reports, and monitoring sales activities. It works well 95% of the time, and when there are issues, these are usually pretty easy to fix. All in all, it's a great tool to have for anyone who relies on data Pros It easily has all the features of much bigger BI tools like Power BI or Tableau, but for a fraction of the cost. The embedded reports, in particular, are very helpful. We've used these to integrate data into our workspaces to have access to real-tme data without having to check manually. Cons We run into issues with data connections every now and then, where charts stop working because of a minor change with one of the sources, and we have to then fix it manually. It'd be good if there were auto-fixes for these as they're very straightforward issues most of the time. 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