# Follow Up Boss Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Follow Up Boss Software - reviews, pricing plans, popular comparisons to other Real Estate CRM products and more.

Source: https://www.capterra.com/p/130020/Follow-Up-Boss

---

# 

 Follow Up Boss Software Review 2026: Features, Integrations, Pros & Cons

Last updated on June 3, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Follow Up Boss

## What is Follow Up Boss?

Customer relationship management solution designed to help real estate agents assign leads, manage outbound and inbound calls, and review lists of pending or active clients using a unified interface. Key features of the platform include two-way texting, batch emailing, call recording, email open and click tracking, appointment management, lead source reporting, and more among others. It also enables administrators to automate drip engagement emails and call logging processes.

## What is Follow Up Boss used for?

[Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/)[Real Estate Agency](https://www.capterra.com/real-estate-agency-software/)

Top alternative

Featured

Overall rating

Based on 57 user reviews

Reviews sentiment

Positive

89%

Neutral

4%

Negative

7%

Starting price

$69

Per User, Per Month

Free trial  
available

Includes Free Version

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Our "Best of" badge program showcases products with the highest ratings...

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Follow Up Boss

4.5 (57)

VS.

[4.5 (4,463)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Starting Price

$69

Per User, Per Month

Starting Price

$20

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (57)

Ease Of Use

4.4 (248)

Value For Money

4.2 (45)

Value For Money

4.3 (227)

Customer Service

4.4 (48)

Customer Service

4.4 (234)

## Follow Up Boss alternatives

[4.2 (40)](https://www.capterra.com/p/205125/iHomefinder/reviews/)

Starting price

$160.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

83%

of reviewers

rated it above 4 stars

[4.5 (822)](https://www.capterra.com/p/152769/eWay-CRM/reviews/)

Starting price

$20.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[4.3 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.4 (18,785)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/130020/Follow-Up-Boss/alternatives/)

## FAQs about Follow Up Boss

Overview

### Which roles and teams benefit most from Follow Up Boss?

Follow Up Boss is most used by real estate agents, Realtors, brokers, and team managers who need to capture leads, track conversations, and automate follow-up through the sales cycle. Operations leaders, owners, and administrative or marketing teams use it to manage pipelines, improve team accountability, and keep client communications organized.

Answer based on 57 reviews

Overview

### What company size and industries is Follow Up Boss built for?

Follow Up Boss is built for small real estate businesses, with 94% of reviewers from small businesses and 94% from real estate. It is aimed at high-performing agents and growing teams, especially those managing multiple lead sources and relying on CRM integrations with other tech tools.

Answer based on 57 reviews

Features and Usability

### What are the key features of Follow Up Boss?

Follow Up Boss includes core CRM features like lead management, contact management, and sales pipeline tracking, plus differentiators such as lead distribution, call and text logging, and appointment management. Reviewers also frequently mention Smart Lists, Action Plans, email integration, and task reminders for organizing follow-up and team activity.

Answer based on 21 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Follow Up Boss starts at $69 per user per month on the Grow plan, which includes a free 14-day trial. Pro is $499 monthly for up to 10 users, and Platform is $1,000 monthly for up to 30 users. Grow adds a $39/user dialer; extra users cost $49 or $20 monthly.

Answer based on 7 reviews

Integrations

### Which third-party tools and platforms does Follow Up Boss integrate with?

Follow Up Boss integrates with Gmail for email, Zapier for lead routing and app connections, Sisu for agent activity and production tracking, BombBomb for video messaging, and Mojo for sales calling workflows. These reviewer-confirmed integrations cover communication, lead management, and performance tracking across connected real estate operations.

Answer based on 16 reviews

Getting Started and Support

### What training and onboarding options does Follow Up Boss offer?

Follow Up Boss provides live online sessions, webinars, and documentation to help teams get started. Live online sessions and webinars offer guided instruction, while documentation gives written reference material for self-paced setup, feature review, and step-by-step support as users learn the product.

Answer based on 3 reviews

Getting Started and Support

### What customer support options does Follow Up Boss offer?

Follow Up Boss provides chat support. Users describe the help experience as responsive and useful, with team members, training, and tutorials often mentioned positively. Some also note that support listens to feedback and helps resolve issues or improve features, though setup can still require customization.

Answer based on 8 reviews

Features and Usability

### How well does Follow Up Boss manage real estate leads?

Follow Up Boss keeps real estate leads organized and moving with automated routing, follow-up plans, and fast agent alerts. Small brokerages, team leaders, and agents value having leads in one place with texting, calling, and source-based distribution, though some users want deeper reporting and more reliable lead capture details.

Answer based on 21 reviews

Features and Usability

### How good is Follow Up Boss for managing clients?

Follow Up Boss helps agents manage clients in one place with notes, tasks, calendars, communication history, and contact details. Real estate teams and virtual assistants like the easy workflow, reminders, and calling tools, while some users mention inconsistent alerts, occasional tagging issues, mobile app gaps, and pricing concerns for larger companies.

Answer based on 18 reviews

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Lead Management

4.6 (27)

59.26% of 27 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Contact Management

4.7 (25)

60.00% of 25 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Email Marketing

4.0 (25)

36.00% of 25 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

Calendar Management

4.2 (19)

36.84% of 19 reviewers that rated this feature as important or highly important

Track and manage schedules and meetings via an integrated calendar

Client/Property Matching

4.1 (14)

21.43% of 14 reviewers that rated this feature as important or highly important

Match clients or tenants with suitable properties based on their specific requirements, preferences and budget

Email Templates

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Pre-made examples and templates for emails

Follow Up Boss 34 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Manage various aspects of appointments including booking, rescheduling, canceling

Track and manage schedules and meetings via an integrated calendar

Collects essential call data such as call origin, call destination, call length, and other transaction details

Match clients or tenants with suitable properties based on their specific requirements, preferences and budget

Provides a channel for team members to share media files, communicate, and work together

Manage, organize, and store contact information

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Visualize and analyze customer experience across all touchpoints and channels

Import and export data to and from software applications

Protect sensitive data for digital privacy

Store and organize documents in a centralized system

Assemble applications and processes by dragging over and arranging pre-built components

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Pre-made examples and templates for emails

Form predictions based on past and present data/trends

Track interaction history by documenting conversations for contacts

Automatically identify and save contact information of potential customers

Route and distribute your leads to third party buyers

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Automate workflows and trigger campaigns based on customer actions

Access software remotely via mobile devices

Access the system via a mobile application

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Timed notification for any upcoming task, deadline, appointment, or activity

View and track pertinent metrics to find patterns and gain insights from data

Pipeline view and tracking lead status

Group leads or contacts based on their specific characteristics

Create, manage and track all task activities and progression

Set up connections to third-party platforms to improve business processes

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.3 (57)

4.3

Based on 57 reviews

## Pricing

Value for money

4.2 (45)

Free Trial

[View pricing plan details](https://www.capterra.com/p/130020/Follow-Up-Boss/pricing/)

Grow

$69.00

Per User,Per Month

It includes:

-   7-Day a Week Phone & Email Support
-   Automatic Lead Follow up
-   Company Number With 2-Way Texting
-   Drip & Batch Emailing
-   Mobile App
-   Unlimited Leads & Contacts

Pro

$499.00

Flat Rate,Per Month

It includes:

-   7-Day a Week Phone & Email Support
-   Automatic Lead Follow up
-   Call Reporting & Recording
-   Company Number With 2-Way Texting
-   Drip & Batch Emailing
-   Mobile App
-   Personalized Onboarding
-   Team Leaderboard
-   Unlimited Leads & Contacts

Platform

$1,000

Flat Rate,Per Month

It includes:

-   7-Day a Week Phone & Email Support
-   Automatic Lead Follow up
-   Call Reporting & Recording
-   Company Number With 2-Way Texting
-   Dedicated Success Manager
-   Drip & Batch Emailing
-   Mobile App
-   Personalized Onboarding
-   Team Leaderboard
-   Teams Within Teams
-   Unlimited Leads & Contacts
-   White-Glove Onboarding

Value for money

4.2 (45)

4.2

Based on 45 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

4.4 (48)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (48)

4.4

Based on 48 reviews

## User reviews

Overall rating

4.5

Based on 57 reviews

Filter by rating

5(41)

4(10)

3(2)

2(2)

1(2)

Mentioned topic

Sorted by most recent

KN

Keeli N.

Director of Operations

Real Estate

### "Solid CRM for Real Estate Teams"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 19, 2026

We are very satisfied with Follow Up Boss and with the support we receive from our Follow Up Boss Rep.

Pros

FUB is user-friendly for agents and for the administrative team. New features and upgrades are released often, and we appreciate that it continues to improve functionalities.

Cons

The inbox could use some more upgrades, and I know that their product team is actively working on that.

Switched from

[Lofty](https://www.capterra.com/p/157457/Lofty/)

Chime was not able to integrate with our transaction management system and we wanted to work with Daniel Poston to integrate our sales and operations processes.

Alternatives considered

[Lofty](https://www.capterra.com/p/157457/Lofty/)

Reasons for choosing Follow Up Boss

We were using Chime previously, which is now Lofty. It was very clunky.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Jodi L.

Real Estate Broker Associate

Real Estate

### "Follow Up Bos excels at user friendliness"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 6, 2026

It's been great for the most part. There are some glitches with the system, like not getting notifications when they are enabled.

Pros

I love that it's simple to use, and has a great mobile app. It allows for me as a team leader to pay attention to the most important parts of a lead.

Cons

I wish it had more automations and allowed to send batch text messages. I also wish it could include auto create newsletters/relevant emails.

Switched from

[BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)

It wasn't user friendly and I hated the mobile application.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Lisa L.

Owner

Real Estate

### "It's an addiction! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 22, 2025

Love it. Can't live without it. We are true believers. If it could jump out of the computer and make people make the calls is pretty much the only thing it doesn't do :)

Pros

It does the job it intends to - reminds you in a very easy and persistent want to do your follow ups! The dialer works great and provides recordings for future review.

Cons

The price. It's very expensive. However it's addictive - once you're in, it's worth it! The Ai component is helpful but needs work. It often isn't accurate.

Switched from

[TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)

Top producer was starting to suck. Wanted a better crm.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Real Estate Agent

Real Estate

### "A few bugs that need fixing"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

September 4, 2025

Overall good experience but not great. The platform has a few bugs that need to be worked out. For the most part everything functions correctly but its frustrating to just not know if something is going to work how it is supposed to.

Pros

I like that there are a lot of customization capabilities and the customer support is great. Nice to be able to collaborate internally in each profile. Pretty user friendly and easy to get started- not a huge learning curve as a user.

Cons

The tagging system wasn't reliable within the platform. Sometimes tagging an internal contact would work and they would get a notification and sometimes it simply wouldn't work at all. Very frustrating to have to follow up multiple times. Also- texts from clients show up in an odd way.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SF

Sarah F.

Real estate agent

Real Estate

### "Everything in One Place"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 8, 2025

I went from a team where my admin did a lot of back end programming of emails, lead distribution etc. When I went solo, I knew I wanted to keep using FUB for its familiarity and ease of use. I’m a big visual person and I find the colours, text and layout very appealing and aids in the use of the system.

Pros

It’s very user friendly. I like how I can display my entire CRM at once, add tags to classify my contacts and send out batch emails with ease.

Cons

There are so many features that I haven’t had the opportunity to explore them all. The best CRM tool is the one you use properly — I just need to commit more time to exploring features and implementing them to support my business growth. I prefer the web browser over the app. The app is good for quick notes on the go but for batch emailing and reports, the desktop version is needed.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

ZK

Zuen Kay M.

TC

Real Estate

### "FUB review"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

March 13, 2025

If you’re focused on lead conversion, follow-up automation, and team collaboration, Follow Up Boss is one of the best CRMs for real estate. However, if you need full transaction management or a lower-cost solution, you might consider alternatives.

Pros

Automatically assigns and tracks leads from various sources like Zillow, Realtor.com, and Facebook.

Cons

Pricing can be high, especially for solo agents or small teams.

Switched from

[Sierra QMS](https://www.capterra.com/p/233227/Sierra-QMS/)

More functions that are necessary for the business

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PH

Peggy H.

Realtor

Real Estate

### "Follow up review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

January 7, 2025

Send and tracking emails along with scheduling tasks.

Pros

TI like the ability to have different ways to send different types of formats to my clients and leads.

Cons

Just getting started so not sure what I don't like.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DP

Dhanushi P.

Realtor

Real Estate

### "Follow up like a BOSS!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 13, 2024

Overall, I find follow up boss is an integral part of my business. I don’t know if there is anything else out there that has matched up to following up and keeping track of clients. It is one of the best CRM‘s I’ve ever used.

Pros

I love how follow up boss has SmartLess task reminders and gives you a full report of what your day looks like. This really keeps me on top of things as I’m beginning to build my real estate business. It also helps with following up and following through with clients.

Cons

My least favorite part is the way the lists are generated.

Switched from

[Referral Maker CRM](https://www.capterra.com/p/161832/Referral-Maker-CRM/)

Follow up boss has better systems than the referral maker.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AA

Amber A.

Realtor

Real Estate

### "Used this with my previous broker "

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

3/10

June 7, 2024

Pros

It’s had a dialer that would auto dial clients

Cons

It was hard to navigate and find your own people and clients when implemented with a large team

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TH

Tara H.

Realtor®

Real Estate

### "Follow Up Boss "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

April 4, 2024

Overall I will continue to use Follow Up Boss and enjoy their service. If they correct the app, I think that I will never look for another system.

Pros

Follow Up Boss is user-friendly and can streamline your contact and calendar management. The calendar function is great and it links with your other existing calendars to show events so you aren't inputting multiple times across other platforms.

Cons

What I like least is the app. I believe they are still working out some issues; however, it is frustrating when trying to add an appointment on the calendar, and instead of setting it to the date you tap, it adds the appointment to the current date. You have to manually change the date - this should be an easy fix. I also dislike that my phone number is not linked to the account and I have to add a secondary phone number. I'd like to text & call directly from the app with it using my current phone number.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/130020/Follow-Up-Boss/reviews/)

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