# Follow Up Boss Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Follow Up Boss the right Real Estate CRM solution for you? Explore 57 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/130020/Follow-Up-Boss/reviews --- Follow Up Boss 4.5 (57) [View alternatives](https://www.capterra.com/p/130020/Follow-Up-Boss/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated February 15th, 2026 # Reviews of Follow Up Boss Ease of use 4.5 Customer Service 4.4 ## Pros and Cons in Reviews SF Sarah F Real estate agentReal Estate, Self-employedUsed the software for: More than 2 years. “I went from a team where my admin did a lot of back end programming of emails, lead distribution etc. When I went solo, I knew I wanted to keep using FUB for its familiarity and ease of use.“ April 8, 2025 Madeline B Real Estate AgentReal Estate, 51 - 200 employeesUsed the software for: 6-12 months. “Very frustrating to have to follow up multiple times.“ September 4, 2025 SF Sarah F Real estate agentReal Estate, Self-employedUsed the software for: More than 2 years. “I’m a big visual person and I find the colours, text and layout very appealing and aids in the use of the system.“ April 8, 2025 Judy F Broker of RecordReal Estate, 2 - 10 employeesUsed the software for: 6-12 months. “Less helpful when it comes to troubleshooting questions or problems.“ November 23, 2022 Madeline B Real Estate AgentReal Estate, 51 - 200 employeesUsed the software for: 6-12 months. “I like that there are a lot of customization capabilities and the customer support is great.“ September 4, 2025 HJ Haley J Real Estate Agent Real Estate, 201 - 500 employeesUsed the software for: Less than 6 months. “I will sometimes get communication from a client and it won’t alert me.“ July 7, 2021 MS Menucha S Head of ITReal Estate, 11 - 50 employeesUsed the software for: 1-2 years. “It's Follow Up emphasis functions the most beneficial:Its ability to have smartlists- custom dynamic filters on leads; its contact functions-call, text, email, including templates and group inboxes; its pipeline of deals; and its ability to make mini programs that can notify employees, update lead data , or send automatic emails.“ July 6, 2023 SO Sandra O ConsultantReal Estate, Self-employedUsed the software for: 6-12 months. “Horrible, bad service, bad product, 1990 CRM“ December 29, 2022 ## Showing most helpful reviews Showing 1-25 of 57 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jodi L. Real Estate Broker Associate Real Estate Used the software for: Less than 6 months ### "Follow Up Bos excels at user friendliness" February 6, 2026 5.0 It's been great for the most part. There are some glitches with the system, like not getting notifications when they are enabled. Pros I love that it's simple to use, and has a great mobile app. It allows for me as a team leader to pay attention to the most important parts of a lead. Cons I wish it had more automations and allowed to send batch text messages. I also wish it could include auto create newsletters/relevant emails. Switched from [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) It wasn't user friendly and I hated the mobile application. Review Source ZKM Zuen Kay M. TC Real Estate Used the software for: 1-2 years ### "FUB review" March 13, 2025 4.0 If you’re focused on lead conversion, follow-up automation, and team collaboration, Follow Up Boss is one of the best CRMs for real estate. However, if you need full transaction management or a lower-cost solution, you might consider alternatives. Pros Automatically assigns and tracks leads from various sources like Zillow, Realtor.com, and Facebook. Cons Pricing can be high, especially for solo agents or small teams. Switched from [Sierra QMS](https://www.capterra.com/p/233227/Sierra-QMS/) More functions that are necessary for the business Review Source AA Amber A. Realtor Real Estate Used the software for: 6-12 months ### "Used this with my previous broker " June 7, 2024 3.0 Pros It’s had a dialer that would auto dial clients Cons It was hard to navigate and find your own people and clients when implemented with a large team Review Source DP Dhanushi P. Realtor Real Estate Used the software for: 1-2 years ### "Follow up like a BOSS!" August 13, 2024 5.0 Overall, I find follow up boss is an integral part of my business. I don’t know if there is anything else out there that has matched up to following up and keeping track of clients. It is one of the best CRM‘s I’ve ever used. Pros I love how follow up boss has SmartLess task reminders and gives you a full report of what your day looks like. This really keeps me on top of things as I’m beginning to build my real estate business. It also helps with following up and following through with clients. Cons My least favorite part is the way the lists are generated. Switched from [Referral Maker CRM](https://www.capterra.com/p/161832/Referral-Maker-CRM/) Follow up boss has better systems than the referral maker. Review Source JC Joe C. Partner Real Estate Used the software for: 2+ years ### "Bets Real Estate CRM out there. and Damn good for other industries too" February 1, 2023 5.0 Exceptional. Other service-based companies should watch learn and emulate the workings of the systems and the people at Follow Up Boss. Pros Our experience with FUB and its partners has been seamless, Their development and support teams are top-tier and extremely well-educated not only in the implementation and use of their own system but that of their tech partners. Cons Tough to answer. They haven't called to offer me a free year yet, so I guess there is that. Alternatives considered [Market Leader Professional](https://www.capterra.com/p/213723/Market-Leader-Professional/)[LionDesk](https://www.capterra.com/p/151891/LionDesk/)[Wise Agent](https://www.capterra.com/p/20680/The-Wise-Agent/) Reason for choosing Follow Up Boss The FUB team, the product features, the fluid flexibility and ease of set up, import, and customization, reporting. etc. Too many to list. Switched from [TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/) FUB is easier to use, more customization is available, the live agent support is highly valuable and the system is constantly improving. Review Source MM Martin M. Real Estate/ Investor Real Estate Used the software for: 2+ years ### "The Best CRM " October 10, 2022 5.0 Follow Up Boss makes keeping track of my new leads and database very simple. They even help you upload new lists into your database for you. Pros I have been using Follow Up Boss for over 3 years and I have not found a better or easier to use CRM. I did try another company but it did not make sense to switch as Follow Up Boss has so many features I still have not used. Cons I have really have no issues with FUB. The system is easy to use once you play around with it. There are plenty of tutorials so you get get going. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Follow Up Boss I have only used FUB as my main CRM. Before I used The standard CRM that comes with Mojo Sells but this is more extensive and def worth the price if you have a good size CRM. Review Source MK Monica K. Director of Operations Real Estate Used the software for: Less than 6 months ### "6 CRM's later, FUB is the one!" May 22, 2023 5.0 Follow Up Boss has been great. \[sensitive content hidden\] has been our account representative and is proactive in meeting with us to tell us what we can be doing better and utilizing at a higher level. We do pay to integrate SISU with our FUB making the duo unstoppable for our team. Pros FUB is simple which makes this the perfect CRM for a team. Most companies now are trying to be the one stop shop for everything real estate. When you focus on everything instead of one thing, you lose the functionality and being a master at one thing. The recorded call feature is also something we were searching for. FUB has definitely mastered the CRM game. After moving through 6 CRM's, we have found our home! Cons We were unsure of how we would like this CRM due to moving from a robust CRM that did contract management and lead management at a high level. There are no cons so to speak, just an adjustment. Alternatives considered [Asana](https://www.capterra.com/p/184581/Asana-PM/) Reason for choosing Follow Up Boss It's simplicity to use the product in conjunction with SISU. It also makes lead follow up as clean and as simple as possible. Switched from [Brivity Platform](https://www.capterra.com/p/207393/Brivity-CRM/) We wanted a CRM focused platform that would integrate with SISU for tracking. Review Source Arielle D. Office Manager Real Estate Used the software for: 6-12 months ### "Great Modern CRM" September 24, 2020 4.0 The lead capture with follow up boss is an excellent tool that did grab our team a few leads. However, i find that the client management & email campaigns can be a little basic Pros Follow up boss is great for tracking down new leads. It will capture the client's information, rate them on a scale of how quickly they will be ready to purchase/sell (all based on their email address and internet use). Cons Not as many features as other client management software, but excellent in the features it does provide. Switched from [TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/) Wanted a better interface. Switched right back to Top Producer Review Source SF Sarah F. Real estate agent Real Estate Used the software for: 2+ years ### "Everything in One Place" April 8, 2025 4.0 I went from a team where my admin did a lot of back end programming of emails, lead distribution etc. When I went solo, I knew I wanted to keep using FUB for its familiarity and ease of use. I’m a big visual person and I find the colours, text and layout very appealing and aids in the use of the system. Pros It’s very user friendly. I like how I can display my entire CRM at once, add tags to classify my contacts and send out batch emails with ease. Cons There are so many features that I haven’t had the opportunity to explore them all. The best CRM tool is the one you use properly — I just need to commit more time to exploring features and implementing them to support my business growth. I prefer the web browser over the app. The app is good for quick notes on the go but for batch emailing and reports, the desktop version is needed. Review Source VR Verified Reviewer Real Estate Agent Real Estate Used the software for: 6-12 months ### "A few bugs that need fixing" September 4, 2025 4.0 Overall good experience but not great. The platform has a few bugs that need to be worked out. For the most part everything functions correctly but its frustrating to just not know if something is going to work how it is supposed to. Pros I like that there are a lot of customization capabilities and the customer support is great. Nice to be able to collaborate internally in each profile. Pretty user friendly and easy to get started- not a huge learning curve as a user. Cons The tagging system wasn't reliable within the platform. Sometimes tagging an internal contact would work and they would get a notification and sometimes it simply wouldn't work at all. Very frustrating to have to follow up multiple times. Also- texts from clients show up in an odd way. Review Source PH Peggy H. Realtor Real Estate Used the software for: Less than 6 months ### "Follow up review" January 7, 2025 5.0 Send and tracking emails along with scheduling tasks. Pros TI like the ability to have different ways to send different types of formats to my clients and leads. Cons Just getting started so not sure what I don't like. Review Source MS Menucha S. Head of IT Real Estate Used the software for: 1-2 years ### "Reliable" July 6, 2023 5.0 Pros It's Follow Up emphasis functions the most beneficial:Its ability to have smartlists- custom dynamic filters on leads; its contact functions-call, text, email, including templates and group inboxes; its pipeline of deals; and its ability to make mini programs that can notify employees, update lead data , or send automatic emails.We have now built our business systems around these functions, making FUB a critical part of our business function. Cons The Reporting functions it has works well, and is easy to understand and navigate. However it's only good for overseeing our employee's actions, and thereby view lead data. We have had to make our own external reporting system to understand a deeper level of reporting on Lead progression and overall learn from our data. Review Source AM Alex M. REaltor Real Estate Used the software for: 2+ years ### "FollowupBoss is great" October 27, 2023 5.0 It's been great Pros Makes it super easy to manage all my leads and links up with what I need it to Cons If only it could send messages with the blue bubble so I don't look like an android user Review Source TH Tara H. Realtor® Real Estate Used the software for: 2+ years ### "Follow Up Boss " April 4, 2024 5.0 Overall I will continue to use Follow Up Boss and enjoy their service. If they correct the app, I think that I will never look for another system. Pros Follow Up Boss is user-friendly and can streamline your contact and calendar management. The calendar function is great and it links with your other existing calendars to show events so you aren't inputting multiple times across other platforms. Cons What I like least is the app. I believe they are still working out some issues; however, it is frustrating when trying to add an appointment on the calendar, and instead of setting it to the date you tap, it adds the appointment to the current date. You have to manually change the date - this should be an easy fix. I also dislike that my phone number is not linked to the account and I have to add a secondary phone number. I'd like to text & call directly from the app with it using my current phone number. Review Source JR Jonathan R. Business Development Team Lead Real Estate Used the software for: 6-12 months ### "GREAT CRM for Real Estate!" August 25, 2022 4.0 Pros The capacity to have a number and not have to give out your personal number. Having the ability to track all communication between you and the consumer. Cons There are some "workarounds" expected for a portion of the more top to bottom highlights. It certainly takes some customizing to get it running perfectly for our real estate group. But overall its wonderful. Review Source AL Amber L. Salesperson Real Estate Used the software for: Less than 6 months ### "A must for anyone wanting user friendly crm" July 15, 2022 5.0 Pros I love how it makes contacting my client list almost effortless. Additionally, the fact that it has the ability to record calls and provide transcripts is helpful in updating notes Cons The features are easy to navigate. I've not come across any issues and this is my first (likely last) crm product Review Source MY Monica Y. Realtor Real Estate Used the software for: 2+ years ### "Use of Follow UP Boss" April 17, 2020 4.0 Mostley good Pros Setting tasks and notes were very beneficial Cons Not a way to capture leads within the software I had Review Source EL Eva L. Broker Real Estate Used the software for: Less than 6 months ### "Follow Up Boss is my top choice " October 15, 2019 5.0 It was a good experience and I may return more sooner than later. The company I parted with utilized this software and I would recommend it to any size company. Pros The software was easy to use with more than enough bells and whistles. If you like convenience and don't mind paying the extra dollars for it then this would be ideal. Its great with keeping track of customers and clients. It auto populates the your contacts tracking their facebook page, their last address, phone number, and etc. I also like how the software can be intergrated to mojo. Cons The cost was my dilemma so newbies and those who aren't quite branded in the field yet might find the expense a bit much. Review Source SR Shawna R. Realtor Real Estate Used the software for: Less than 6 months ### "CRM " May 31, 2019 5.0 It helps to keep all of my leads in one place. Pros It helps keep me on track with my various leads so I don’t forget! It works well with my other systems. Cons I haven’t used it long enough to see any cons yet. Review Source KN Keeli N. Director of Operations Real Estate Used the software for: 2+ years ### "Solid CRM for Real Estate Teams" March 19, 2026 5.0 We are very satisfied with Follow Up Boss and with the support we receive from our Follow Up Boss Rep. Pros FUB is user-friendly for agents and for the administrative team. New features and upgrades are released often, and we appreciate that it continues to improve functionalities. Cons The inbox could use some more upgrades, and I know that their product team is actively working on that. Alternatives considered [Lofty](https://www.capterra.com/p/157457/Lofty/) Reason for choosing Follow Up Boss We were using Chime previously, which is now Lofty. It was very clunky. Switched from [Lofty](https://www.capterra.com/p/157457/Lofty/) Chime was not able to integrate with our transaction management system and we wanted to work with Daniel Poston to integrate our sales and operations processes. Review Source Lisa L. Owner Real Estate Used the software for: 2+ years ### "It's an addiction! " December 22, 2025 5.0 Love it. Can't live without it. We are true believers. If it could jump out of the computer and make people make the calls is pretty much the only thing it doesn't do :) Pros It does the job it intends to - reminds you in a very easy and persistent want to do your follow ups! The dialer works great and provides recordings for future review. Cons The price. It's very expensive. However it's addictive - once you're in, it's worth it! The Ai component is helpful but needs work. It often isn't accurate. Switched from [TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/) Top producer was starting to suck. Wanted a better crm. Review Source ES Emily S. Marketing and management stragegist Real Estate Used the software for: 6-12 months ### "Good for CRM still a little buggy/bulky" February 8, 2022 5.0 Pros We can easily customize things to fit us/how we work, but we would rather integrate something into our wheelhouse that will improve our existing successful process rather than to throw a wrench in the system and start from scratch Cons They are slowly but surely getting this ap/software updated with the things that marketers and normal businesses versus 100 + people sales teams use in their marketing tool belt. I like the ability to customize it but its still a bit buggy and bulky and still very much geared towards large teams v. the small business managing their contact database. Review Source Daniel J. Director of Operations Real Estate Used the software for: 1-2 years ### "Great CRM for Real Estate Business" June 6, 2023 5.0 Pros The way it display's customer's information and their easy integration with everything. Cons The app is not that useful when out and about due to their limited features supported. Alternatives considered [Brivity Platform](https://www.capterra.com/p/207393/Brivity-CRM/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[BoomTown](https://www.capterra.com/p/151892/BoomTown/) Review Source Sarah F. VP Marketing / Realtor Real Estate Used the software for: 6-12 months ### "Great Real Estate CRM" September 25, 2018 5.0 Overall it does a great job of managing my communication with leads and allowing me to schedule tasks that then sync effectively to my google calendar. Pros I really like the dashboard and the deals feature. It makes it easy for me to track my pipeline and sales success. I also like how you can text and email from within the contacts profile and how everything syncs with google. Cons I wish there was a better way to connect contacts together that are part of the same transaction within their profile. Right now you can connect them in a deal, but you cannon connect their profiles unless you create a custom field and then it is just a text entry. Review Source Response from Enchant October 3, 2018 Thanks Sarah! Definitely aware of the need for a solution to link contacts like spouses, etc. The challenge we've had in our research is that each potential solution has major tradeoffs in different areas. Either way, we're definitely aware of the issue and are actively looking for solutions to help! One thing you can try in the meantime is putting the link to the other contact in the custom field - that way it's more than just a text field which makes it easier to view that contact when you need to :) YS Yola S. Concierge Manager Real Estate Used the software for: 6-12 months ### "Follow Up Boss Rocks!!" November 15, 2023 5.0 We have had a great experience and are able to follow up very easily!! Pros We like that it is customizable & that you can integrate easily, I also love the Smart Lists! Cons Soo far, I really like everything, I guess, I would love to be able to bulk text but overall, it is wonderful Switched from [BoomTown](https://www.capterra.com/p/151892/BoomTown/) Many reasons, but it had more customizable features. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.