# Follow Up Boss Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Follow Up Boss the right Real Estate CRM solution for you? Explore 57 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/130020/Follow-Up-Boss/reviews --- Follow Up Boss 4.5 (57) [View alternatives](https://www.capterra.com/p/130020/Follow-Up-Boss/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of Follow Up Boss Ease of use 4.5 Customer Service 4.4 ## Pros and Cons in Reviews SF Sarah F Real estate agentReal Estate, Self-employedUsed the software for: More than 2 years. “I went from a team where my admin did a lot of back end programming of emails, lead distribution etc. When I went solo, I knew I wanted to keep using FUB for its familiarity and ease of use.“ April 8, 2025 Madeline B Real Estate AgentReal Estate, 51 - 200 employeesUsed the software for: 6-12 months. “Very frustrating to have to follow up multiple times.“ September 4, 2025 SF Sarah F Real estate agentReal Estate, Self-employedUsed the software for: More than 2 years. “I’m a big visual person and I find the colours, text and layout very appealing and aids in the use of the system.“ April 8, 2025 Judy F Broker of RecordReal Estate, 2 - 10 employeesUsed the software for: 6-12 months. “Less helpful when it comes to troubleshooting questions or problems.“ November 23, 2022 Madeline B Real Estate AgentReal Estate, 51 - 200 employeesUsed the software for: 6-12 months. “I like that there are a lot of customization capabilities and the customer support is great.“ September 4, 2025 HJ Haley J Real Estate Agent Real Estate, 201 - 500 employeesUsed the software for: Less than 6 months. “I will sometimes get communication from a client and it won’t alert me.“ July 7, 2021 MS Menucha S Head of ITReal Estate, 11 - 50 employeesUsed the software for: 1-2 years. “It's Follow Up emphasis functions the most beneficial:Its ability to have smartlists- custom dynamic filters on leads; its contact functions-call, text, email, including templates and group inboxes; its pipeline of deals; and its ability to make mini programs that can notify employees, update lead data , or send automatic emails.“ July 6, 2023 SO Sandra O ConsultantReal Estate, Self-employedUsed the software for: 6-12 months. “Horrible, bad service, bad product, 1990 CRM“ December 29, 2022 ## Showing most helpful reviews Showing 1-25 of 57 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jodi L. Real Estate Broker Associate Real Estate Used the software for: Less than 6 months ### "Follow Up Bos excels at user friendliness" February 6, 2026 5.0 It's been great for the most part. There are some glitches with the system, like not getting notifications when they are enabled. Pros I love that it's simple to use, and has a great mobile app. It allows for me as a team leader to pay attention to the most important parts of a lead. Cons I wish it had more automations and allowed to send batch text messages. I also wish it could include auto create newsletters/relevant emails. Switched from [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) It wasn't user friendly and I hated the mobile application. Review Source ZKM Zuen Kay M. TC Real Estate Used the software for: 1-2 years ### "FUB review" March 13, 2025 4.0 If you’re focused on lead conversion, follow-up automation, and team collaboration, Follow Up Boss is one of the best CRMs for real estate. However, if you need full transaction management or a lower-cost solution, you might consider alternatives. Pros Automatically assigns and tracks leads from various sources like Zillow, Realtor.com, and Facebook. Cons Pricing can be high, especially for solo agents or small teams. Switched from [Sierra QMS](https://www.capterra.com/p/233227/Sierra-QMS/) More functions that are necessary for the business Review Source Robert K. Broker/President Real Estate Used the software for: 2+ years ### "great product but subpar support" June 25, 2018 2.0 Pros The ability to integrate with my own web forms and launch action plans. Accountability with regard to agents on my team (however accountability only works when calls are logged) Cons The lack of support mostly with the app. The basic features of the app like logging calls and looking up people works SOME of the time. I have brought issues to their attention sveeral times and they refuse to fix them. This is not a .99 app. I need to pay per year for our team. Will be looking elsewhere for something with better support. Review Source DP Dhanushi P. Realtor Real Estate Used the software for: 1-2 years ### "Follow up like a BOSS!" August 13, 2024 5.0 Overall, I find follow up boss is an integral part of my business. I don’t know if there is anything else out there that has matched up to following up and keeping track of clients. It is one of the best CRM‘s I’ve ever used. Pros I love how follow up boss has SmartLess task reminders and gives you a full report of what your day looks like. This really keeps me on top of things as I’m beginning to build my real estate business. It also helps with following up and following through with clients. Cons My least favorite part is the way the lists are generated. Switched from [Referral Maker CRM](https://www.capterra.com/p/161832/Referral-Maker-CRM/) Follow up boss has better systems than the referral maker. Review Source JC Joe C. Partner Real Estate Used the software for: 2+ years ### "Bets Real Estate CRM out there. and Damn good for other industries too" February 1, 2023 5.0 Exceptional. Other service-based companies should watch learn and emulate the workings of the systems and the people at Follow Up Boss. Pros Our experience with FUB and its partners has been seamless, Their development and support teams are top-tier and extremely well-educated not only in the implementation and use of their own system but that of their tech partners. Cons Tough to answer. They haven't called to offer me a free year yet, so I guess there is that. Alternatives considered [Market Leader Professional](https://www.capterra.com/p/213723/Market-Leader-Professional/)[LionDesk](https://www.capterra.com/p/151891/LionDesk/)[Wise Agent](https://www.capterra.com/p/20680/The-Wise-Agent/) Reason for choosing Follow Up Boss The FUB team, the product features, the fluid flexibility and ease of set up, import, and customization, reporting. etc. Too many to list. Switched from [TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/) FUB is easier to use, more customization is available, the live agent support is highly valuable and the system is constantly improving. Review Source MM Martin M. Real Estate/ Investor Real Estate Used the software for: 2+ years ### "The Best CRM " October 10, 2022 5.0 Follow Up Boss makes keeping track of my new leads and database very simple. They even help you upload new lists into your database for you. Pros I have been using Follow Up Boss for over 3 years and I have not found a better or easier to use CRM. I did try another company but it did not make sense to switch as Follow Up Boss has so many features I still have not used. Cons I have really have no issues with FUB. The system is easy to use once you play around with it. There are plenty of tutorials so you get get going. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Follow Up Boss I have only used FUB as my main CRM. Before I used The standard CRM that comes with Mojo Sells but this is more extensive and def worth the price if you have a good size CRM. Review Source MK Monica K. Director of Operations Real Estate Used the software for: Less than 6 months ### "6 CRM's later, FUB is the one!" May 22, 2023 5.0 Follow Up Boss has been great. \[sensitive content hidden\] has been our account representative and is proactive in meeting with us to tell us what we can be doing better and utilizing at a higher level. We do pay to integrate SISU with our FUB making the duo unstoppable for our team. Pros FUB is simple which makes this the perfect CRM for a team. Most companies now are trying to be the one stop shop for everything real estate. When you focus on everything instead of one thing, you lose the functionality and being a master at one thing. The recorded call feature is also something we were searching for. FUB has definitely mastered the CRM game. After moving through 6 CRM's, we have found our home! Cons We were unsure of how we would like this CRM due to moving from a robust CRM that did contract management and lead management at a high level. There are no cons so to speak, just an adjustment. Alternatives considered [Asana](https://www.capterra.com/p/184581/Asana-PM/) Reason for choosing Follow Up Boss It's simplicity to use the product in conjunction with SISU. It also makes lead follow up as clean and as simple as possible. Switched from [Brivity Platform](https://www.capterra.com/p/207393/Brivity-CRM/) We wanted a CRM focused platform that would integrate with SISU for tracking. Review Source Arielle D. Office Manager Real Estate Used the software for: 6-12 months ### "Great Modern CRM" September 24, 2020 4.0 The lead capture with follow up boss is an excellent tool that did grab our team a few leads. However, i find that the client management & email campaigns can be a little basic Pros Follow up boss is great for tracking down new leads. It will capture the client's information, rate them on a scale of how quickly they will be ready to purchase/sell (all based on their email address and internet use). Cons Not as many features as other client management software, but excellent in the features it does provide. Switched from [TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/) Wanted a better interface. Switched right back to Top Producer Review Source SF Sarah F. Real estate agent Real Estate Used the software for: 2+ years ### "Everything in One Place" April 8, 2025 4.0 I went from a team where my admin did a lot of back end programming of emails, lead distribution etc. When I went solo, I knew I wanted to keep using FUB for its familiarity and ease of use. I’m a big visual person and I find the colours, text and layout very appealing and aids in the use of the system. Pros It’s very user friendly. I like how I can display my entire CRM at once, add tags to classify my contacts and send out batch emails with ease. Cons There are so many features that I haven’t had the opportunity to explore them all. The best CRM tool is the one you use properly — I just need to commit more time to exploring features and implementing them to support my business growth. I prefer the web browser over the app. The app is good for quick notes on the go but for batch emailing and reports, the desktop version is needed. Review Source VR Verified Reviewer Real Estate Agent Real Estate Used the software for: 6-12 months ### "A few bugs that need fixing" September 4, 2025 4.0 Overall good experience but not great. The platform has a few bugs that need to be worked out. For the most part everything functions correctly but its frustrating to just not know if something is going to work how it is supposed to. Pros I like that there are a lot of customization capabilities and the customer support is great. Nice to be able to collaborate internally in each profile. Pretty user friendly and easy to get started- not a huge learning curve as a user. Cons The tagging system wasn't reliable within the platform. Sometimes tagging an internal contact would work and they would get a notification and sometimes it simply wouldn't work at all. Very frustrating to have to follow up multiple times. Also- texts from clients show up in an odd way. Review Source ES Emily S. Marketing and management stragegist Real Estate Used the software for: 6-12 months ### "Good for CRM still a little buggy/bulky" February 8, 2022 5.0 Pros We can easily customize things to fit us/how we work, but we would rather integrate something into our wheelhouse that will improve our existing successful process rather than to throw a wrench in the system and start from scratch Cons They are slowly but surely getting this ap/software updated with the things that marketers and normal businesses versus 100 + people sales teams use in their marketing tool belt. I like the ability to customize it but its still a bit buggy and bulky and still very much geared towards large teams v. the small business managing their contact database. Review Source BJ Bob J. Broker / Real Estate Agent Real Estate Used the software for: 2+ years ### "Follow Up Boss for managing internet Buyer and Seller leads" March 24, 2022 5.0 Several times per year our FUB follow-up email campaigns, known as 'Action Plans' by FUB, retain and save an Internet lead for us that results in a closing for a Buyer and/or Seller. In the world of Internet leads, we find that only a small percentage of such leads respond at all to our follow-up inquiries; yet the FUB sample Action Plan emails are crafted by FUB using specific language that appeals to hard-to-reach Internet lead demographics, such as millennials. Pros Follow Up Boss (FUB) allows us to capture Internet real estate leads in an automated manner from several Internet lead sources that we utilize, including leads from our own home grown Facebook marketing ads, and allows us to competitively respond to new leads that are shot-gunned to several real estate agents, using both text messages and email DRIP campaigns. Cons Our main email system is a Microsoft Exchange type of email system, and at times some FUB outbound emails that we send to leads captured in FUB appear to bounce back or be rejected by some popular email recipient systems such as Gmail.com or Hotmail.com email users. Review Source RT Ryan T. Agent Real Estate Used the software for: 6-12 months ### "A good option for Real Estate CRM." January 16, 2024 5.0 Overall, it’s pretty powerful — but if you don’t have someone in your organization that has somewhat mastered it, you’ll probably never use it to its full capability. Pros One of my favorite aspects so far is that I’ve set up my email forwarding to FUB and when new leads come in, they are automatically added to my contacts list. Cons The actions are confusing to setup and make sure they’re running correctly. Review Source LA Lee A. Founder Real Estate Used the software for: 2+ years ### "An amazing real estate CRM" November 11, 2016 5.0 Follow Up Boss is an amazing real estate specific CRM. I've used it for years with multiple clients and it's really one of the best out there. Leads are easily processed automatically for accurate tracking. It's really easy to control lead distribution by a number of criteria and alerts to assigned agents are easy to set up. There's not a lot of provided content for action plans and email templates, but they are very easy to set up. I highly recommend Follow Up Boss to anyone looking for a flexible and easy to use real estate CRM - especially with a team or small brokerage. Pros It's really easy for the end user - who are often real estate agents on the go. Cons The mobile app hasn't quite caught up to the desktop, but it's headed that way. Review Source TS Tori S. Team Manager Used the software for: 1-2 years ### "We used, but moved on" June 28, 2018 5.0 Pros I liked having all of leads in one place and able to follow up with quickly. It was nice to have different rotations. Cons The integration never worked right for us into top producer. It was very difficult to get everything cancelled. Review Source Response from Enchant June 29, 2018 Hi Tori, Thanks for taking the time to share your feedback! Regarding integrating with Top Producer, Follow Up Boss isn't actually integrated with them at all, so curious to learn more about what you were trying to accomplish there so we can learn how to improve. Regarding your difficulty cancelling, we definitely try to make that as smooth as possible as well - if you can elaborate on where you ran into issues, or if there's anything else remaining we can do to help, let me know! TH Trina H. Virtual Assistant Real Estate Used the software for: Less than 6 months ### "This Program Is A Boss!" February 25, 2019 5.0 I use Follow Up Boss as a Virtual Assistant, to make calls for the clients. It is SO easy to use! And I like the options of using either Create Note or Log Call, the latter of which also adds a timestamp and includes on which phone number contact was made or attempted. The filters make it easy to narrow down who I'll reach out to, and the templates make it easy to send an email and/or text as well. Additionally, scheduling call backs via the Tasks button is a breeze. Creating information - such as a new Tag - is also supported and a very welcome feature. Pros What I like most about Follow Up Boss (FUB, for short) is the ease of use; it's very simple to use and easy to maneuver in. Cons I don't really dislike anything bout the software, but if I HAD to pick something, I'd say that it is its propensity to want me to edit when I'm just trying to copy information, from the Name or Phone Number fields. Review Source KM Kiara M. admin assistant Used the software for: 1-2 years ### "I used follow up boss daily in real estate." April 27, 2018 4.0 Pros Follow Up Boss made tracking current and potential clients a breeze. I was able to track where each client was in there process and also add notes related to each specific sale. Cons I don't really have any complaints. The software does what it says it's capable of doing and the customer service it always quick. Review Source NW Natasha W. Owner Consumer Services Used the software for: Less than 6 months ### "Great for CRM Accountability" July 1, 2020 4.0 For the price this is a great CRM to manage and expand one’s business. Pros Being able to categorize and log follow up through the various media (phone, email, text) is so helpful especially when one makes hundreds of calls each week. The notes section fosters the ultimate efficiency. Cons Building more extensions and add ones to help make logging texts to automatically transfer into the system would be great. At the time I used it, this was not available. Review Source SR Shawna R. Realtor Real Estate Used the software for: Less than 6 months ### "CRM " May 31, 2019 5.0 It helps to keep all of my leads in one place. Pros It helps keep me on track with my various leads so I don’t forget! It works well with my other systems. Cons I haven’t used it long enough to see any cons yet. Review Source PH Peggy H. Realtor Real Estate Used the software for: Less than 6 months ### "Follow up review" January 7, 2025 5.0 Send and tracking emails along with scheduling tasks. Pros TI like the ability to have different ways to send different types of formats to my clients and leads. Cons Just getting started so not sure what I don't like. Review Source KN Keeli N. Director of Operations Real Estate Used the software for: 2+ years ### "Solid CRM for Real Estate Teams" March 19, 2026 5.0 We are very satisfied with Follow Up Boss and with the support we receive from our Follow Up Boss Rep. Pros FUB is user-friendly for agents and for the administrative team. New features and upgrades are released often, and we appreciate that it continues to improve functionalities. Cons The inbox could use some more upgrades, and I know that their product team is actively working on that. Alternatives considered [Lofty](https://www.capterra.com/p/157457/Lofty/) Reason for choosing Follow Up Boss We were using Chime previously, which is now Lofty. It was very clunky. Switched from [Lofty](https://www.capterra.com/p/157457/Lofty/) Chime was not able to integrate with our transaction management system and we wanted to work with Daniel Poston to integrate our sales and operations processes. Review Source Lisa L. Owner Real Estate Used the software for: 2+ years ### "It's an addiction! " December 22, 2025 5.0 Love it. Can't live without it. We are true believers. If it could jump out of the computer and make people make the calls is pretty much the only thing it doesn't do :) Pros It does the job it intends to - reminds you in a very easy and persistent want to do your follow ups! The dialer works great and provides recordings for future review. Cons The price. It's very expensive. However it's addictive - once you're in, it's worth it! The Ai component is helpful but needs work. It often isn't accurate. Switched from [TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/) Top producer was starting to suck. Wanted a better crm. Review Source Daniel J. Director of Operations Real Estate Used the software for: 1-2 years ### "Great CRM for Real Estate Business" June 6, 2023 5.0 Pros The way it display's customer's information and their easy integration with everything. Cons The app is not that useful when out and about due to their limited features supported. Alternatives considered [Brivity Platform](https://www.capterra.com/p/207393/Brivity-CRM/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[BoomTown](https://www.capterra.com/p/151892/BoomTown/) Review Source Sarah F. VP Marketing / Realtor Real Estate Used the software for: 6-12 months ### "Great Real Estate CRM" September 25, 2018 5.0 Overall it does a great job of managing my communication with leads and allowing me to schedule tasks that then sync effectively to my google calendar. Pros I really like the dashboard and the deals feature. It makes it easy for me to track my pipeline and sales success. I also like how you can text and email from within the contacts profile and how everything syncs with google. Cons I wish there was a better way to connect contacts together that are part of the same transaction within their profile. Right now you can connect them in a deal, but you cannon connect their profiles unless you create a custom field and then it is just a text entry. Review Source Response from Enchant October 3, 2018 Thanks Sarah! Definitely aware of the need for a solution to link contacts like spouses, etc. The challenge we've had in our research is that each potential solution has major tradeoffs in different areas. Either way, we're definitely aware of the issue and are actively looking for solutions to help! One thing you can try in the meantime is putting the link to the other contact in the custom field - that way it's more than just a text field which makes it easier to view that contact when you need to :) YS Yola S. Concierge Manager Real Estate Used the software for: 6-12 months ### "Follow Up Boss Rocks!!" November 15, 2023 5.0 We have had a great experience and are able to follow up very easily!! Pros We like that it is customizable & that you can integrate easily, I also love the Smart Lists! Cons Soo far, I really like everything, I guess, I would love to be able to bulk text but overall, it is wonderful Switched from [BoomTown](https://www.capterra.com/p/151892/BoomTown/) Many reasons, but it had more customizable features. Review Source Similar Products Featured ## Related categories [CRM](https://www.capterra.com/customer-relationship-management-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/)[Real Estate CRM](https://www.capterra.com/real-estate-crm-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.