# Page 2 | Follow Up Boss Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Follow Up Boss the right Real Estate CRM solution for you? Explore 57 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/130020/Follow-Up-Boss/reviews

---

Follow Up Boss

4.5 (57)

[View alternatives](https://www.capterra.com/p/130020/Follow-Up-Boss/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated February 15th, 2026

# Page 2 - Reviews of Follow Up Boss

## Showing most helpful reviews

Showing 26-50 of 57 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Realtor  
Real Estate  
Used the software for: 6-12 months

### "Amazing Real Estate CRM Software"

June 9, 2021

5.0

The leads are well organized, it's easy to keep track of current and potential clients, and connects to emails and calendar which makes communication and scheduling appointments easy to manage. It increases the team's productivity, and the admin can easily monitor what each team member does, when and how they do it. With Follow Up Boss, leads easily convert into sales.

Pros

The software helped us follow up on leads, manage appointments, do batch emailing, and review active and pending customers. It is simple, easy to learn, and use. It syncs easily with Google and the reminders and automatic text and email features are very helpful. Integration with the existing business processes was smooth.

Cons

Though it's an amazing product, the cost is a bit steep and for this reason, we only used it for part of the sales team. It does not have a free version, does have a free trial though.

Review Source

DC

Dustin C.  
Advisor  
Real Estate  
Used the software for: 6-12 months

### "Follow up Boos is the Best!"

October 19, 2023

5.0

I love follow up boss. It helps me stay productive and efficient and keeps me accountable to my daily tasks.

Pros

I like the ease of usability and the depth in which I can organize.

Cons

Setting up all my smart lists and templates.

Switched from

[LionDesk](https://www.capterra.com/p/151891/LionDesk/)

My company uses Follow up boss.

Review Source

Robert K.  
Broker/President  
Real Estate  
Used the software for: 2+ years

### "great product but subpar support"

June 25, 2018

2.0

Pros

The ability to integrate with my own web forms and launch action plans. Accountability with regard to agents on my team (however accountability only works when calls are logged)

Cons

The lack of support mostly with the app. The basic features of the app like logging calls and looking up people works SOME of the time. I have brought issues to their attention sveeral times and they refuse to fix them. This is not a .99 app. I need to pay per year for our team. Will be looking elsewhere for something with better support.

Review Source

BJ

Bob J.  
Broker / Real Estate Agent  
Real Estate  
Used the software for: 2+ years

### "Follow Up Boss for managing internet Buyer and Seller leads"

March 24, 2022

5.0

Several times per year our FUB follow-up email campaigns, known as 'Action Plans' by FUB, retain and save an Internet lead for us that results in a closing for a Buyer and/or Seller. In the world of Internet leads, we find that only a small percentage of such leads respond at all to our follow-up inquiries; yet the FUB sample Action Plan emails are crafted by FUB using specific language that appeals to hard-to-reach Internet lead demographics, such as millennials.

Pros

Follow Up Boss (FUB) allows us to capture Internet real estate leads in an automated manner from several Internet lead sources that we utilize, including leads from our own home grown Facebook marketing ads, and allows us to competitively respond to new leads that are shot-gunned to several real estate agents, using both text messages and email DRIP campaigns.

Cons

Our main email system is a Microsoft Exchange type of email system, and at times some FUB outbound emails that we send to leads captured in FUB appear to bounce back or be rejected by some popular email recipient systems such as Gmail.com or Hotmail.com email users.

Review Source

LG

Lori G.  
Director of Operations  
Real Estate  
Used the software for: 1-2 years

### "Best Real Estate CRM I've used in 30 years!"

November 11, 2022

5.0

Pros

Visually functional, all the features work well together.

Cons

The one flaw I'm working with now is how relationships are entered and maintained when doing exports.

Review Source

VR

Verified Reviewer  
Broker of Record  
Real Estate  
Used the software for: 6-12 months

### "Mailing labels lacking"

November 23, 2022

2.0

Support team is friendly to deal with, and were very helpful during setup / deployment. Less helpful when it comes to troubleshooting questions or problems.

Pros

Works as an address book, with tags and integrated email.

Cons

FollowUp Boss does not allow for custom salutations on mailing labels, and there are no options for alternate font styles, colours, or label styles. Their software is not sophisticated in this regard. We wish our company had been fully informed before transferring our database.

Review Source

RT

Ryan T.  
Agent  
Real Estate  
Used the software for: 6-12 months

### "A good option for Real Estate CRM."

January 16, 2024

5.0

Overall, it’s pretty powerful — but if you don’t have someone in your organization that has somewhat mastered it, you’ll probably never use it to its full capability.

Pros

One of my favorite aspects so far is that I’ve set up my email forwarding to FUB and when new leads come in, they are automatically added to my contacts list.

Cons

The actions are confusing to setup and make sure they’re running correctly.

Review Source

KB

Kelly B.  
Transaction Coordinator  
Real Estate  
Used the software for: 2+ years

### "Keeps our team organized"

November 11, 2022

5.0

Pros

I love that our whole team can use/edit and update on a single profile and we can all go back and see the notes and listen to the calls for clarification

Cons

Sometimes when a related person on a contact calls...it shows up with the contacts name rather than the actual person (relative) who is calling. That can get a bit confusing. Or when I click on a relative's number it says I'm calling the main contact but I'm not.

Review Source

Mark B.  
Realtor Team Leader / Co-Owner"The Marks of Excellence" Team  
Real Estate  
Used the software for: 2+ years

### "Robust Service but not exactly perfect"

December 5, 2018

3.0

Pros

I love the fact it will instantly message my clients when leads come in. That is crucial to lead capture.

Cons

Since this is a real estate software, I expected to have more integrations available as well as more templates for the campaigns that they claim are the best in the business.

Review Source

VR

Verified Reviewer  
Realtor  
Real Estate  
Used the software for: 1-2 years

### "More follow ups - more commissions"

February 17, 2019

5.0

It makes lead aggregation and routing so easy. We are also able to link to other programs that make using them both seamless.

Pros

It is so easy to set up and use. There is not a lot of fluff. It nails down the everyday needs and does them very well.

Cons

It is cost prohibitive for our entire company to use. We have over 50 agents and would love to track the entire company with it, but that many users is a bit too high for us, considering some may not use it.

Review Source

LA

Lee A.  
Founder  
Real Estate  
Used the software for: 2+ years

### "An amazing real estate CRM"

November 11, 2016

5.0

Follow Up Boss is an amazing real estate specific CRM. I've used it for years with multiple clients and it's really one of the best out there. Leads are easily processed automatically for accurate tracking. It's really easy to control lead distribution by a number of criteria and alerts to assigned agents are easy to set up. There's not a lot of provided content for action plans and email templates, but they are very easy to set up. I highly recommend Follow Up Boss to anyone looking for a flexible and easy to use real estate CRM - especially with a team or small brokerage.

Pros

It's really easy for the end user - who are often real estate agents on the go.

Cons

The mobile app hasn't quite caught up to the desktop, but it's headed that way.

Review Source

SO

Sandra O.  
Consultant  
Real Estate  
Used the software for: 6-12 months

### "bad CRM"

December 29, 2022

1.0

Horrible, bad service, bad product, 1990 CRM

Pros

this Crm, has not IDX conection at all, customer is horrible as well

Cons

old CRM, doesn't have the latest Tech, tools that are needed as an agent, have to be done manually, not competiteve

Switched from

[Lofty](https://www.capterra.com/p/157457/Lofty/)

they are way better, they have a lot more capabilities and IDX connection, i cancel your services, you continue to charged my card, until i block them 100%

Review Source

VR

Verified Reviewer  
REALTOR  
Real Estate  
Used the software for: Less than 6 months

### "Follow Up Boss"

February 24, 2021

5.0

Follow up boss lets me do exactly what is in the name. It makes it easy to follow up with leads and give them the great service that I want to give them.

Pros

Lead follow up is an important aspect of any business. Follow Up Boss app is an application that makes it easy to follow up with leads. It allows you to keep an eye on what you should be doing to help your clients and build your business. The app is available for mobile devices and as a web app. It is very easy to use and is a great tool for anyone in business. I highly recommend it.

Cons

Honestly the cost of the program is the biggest drawback. It is really effective at what it does, so I'd rather pay the extra money for it over the competitors.

Review Source

VR

Verified Reviewer  
Team Manager  
Real Estate  
Used the software for: 1-2 years

### "Love for Admins, Just Okay for Agents"

December 20, 2018

5.0

I was sad to leave! Our team decided to go with another system, and I was sad. I loved every second of Follow Up Boss!

Pros

Having every piece of a client's info on one screen is the best!

Cons

For real estate agents it doesn't seem to filter leads & store info (like the source of the lead) correctly.

Review Source

JB

Jim B.  
Realtor and Group Leader  
Real Estate  
Used the software for: 2+ years

### "Follow Up Boss has helped dramatically improve our lead distribution and conversion"

July 5, 2018

4.0

Improved lead conversion.

Pros

I love the lead distribution and immediate automatic text and email sending. The distribution can be done by lead source, zip code & price. Each lead is sent a text and email specific to the agent and property. Each lead can me on their own email action plan.

Cons

The support is so good, anything I didn't like has been improved because of customer input. You can submit an issue or improvement request right from the web site.

Review Source

VR

Verified Reviewer  
Administrative and Marketing Manager  
Real Estate  
Used the software for: 1-2 years

### "Super CRM to Put All of Your Daily Tasks at Your Fingertips!"

October 21, 2018

5.0

This CRM has been amazing at getting our entire CRM team on the same page with home sales and helping us to not let anyone slip through the cracks.

Pros

I love the overall intuitive nature of the CRM. The training videos make it easy to learn and to use. I love the task features and now that the calendar and task functions are different they are even better. I like the way to use the admin account to monitor other employees.

Cons

I wish you could mass assign tasks to people like you can with some of the other functions. Also, it is quite overwhelming to teach all of the features to new employees.

Review Source

Darren W.  
REALTOR & INVESTOR  
  
Used the software for: 6-12 months

### "I really enjoy using this software."

March 7, 2018

4.0

A systemized lead follow up system.

Pros

I really like the Smart Lists and how using tags I can sort my contacts by when I want to make contact with them, i.e. daily, weekly, 30, 60, or 90 days.

Cons

The most liked feature of using tags for Smart Lists does NOT exist on the mobile application making it useless for me.

Review Source

James B.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "The Best CRM I've Used!"

March 26, 2020

5.0

I love the action plans and how they can automate the follow up with leads. A lot of our leads come in late in the evening when we want to be with our families and the system takes over and notifies you when the lead interacts and then you can take over from there, PURE GENIUS!

Pros

This software has it all. I rolled this out to my office about two weeks ago and from what I can tell they love it. I have used it in the past but never before with a team. I love how I can see what they do, when they do it, how they do it, and leave them comments that only they can see.

Cons

I really wish FUB was not so expensive but I guess this goes back to you get what you pay for and this is a great system!

Review Source

VR

Verified Reviewer  
Sales  
Financial Services  
Used the software for: 6-12 months

### "Great simple pipeline with integrated phone system "

July 8, 2021

5.0

Good CRM and phone system. slightly better than ZOHO because of their phone integration.

Pros

The best thing in my opinion was the phone system. Didn't have to do anything to set it up, just called follow up boss, switched a couple settings and anytime a client called it had their name and i could reference their information

Cons

The cost was the main concern. They charge per user so as we expanded we went a different direction to be more cost efficient.

Switched from

[Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/)

ease of use

Review Source

VR

Verified Reviewer  
Co-owner  
Real Estate  
Used the software for: Less than 6 months

### "A great CRM to help you never lose a lead"

April 2, 2020

5.0

This CRM has improved the productivity of our team. Just like any CRM, the more you put into it, the more you get out of it!

Pros

The daily email I receive with my action items for the day is an extremely useful tool to never lose a lead.

Cons

There is nothing I like least about the software, but just like any CRM, there is a learning curve to understand the nuances of the product.

Review Source

TS

Tori S.  
Team Manager  
  
Used the software for: 1-2 years

### "We used, but moved on"

June 28, 2018

5.0

Pros

I liked having all of leads in one place and able to follow up with quickly. It was nice to have different rotations.

Cons

The integration never worked right for us into top producer. It was very difficult to get everything cancelled.

Review Source

Response from Enchant

June 29, 2018

Hi Tori, Thanks for taking the time to share your feedback! Regarding integrating with Top Producer, Follow Up Boss isn't actually integrated with them at all, so curious to learn more about what you were trying to accomplish there so we can learn how to improve. Regarding your difficulty cancelling, we definitely try to make that as smooth as possible as well - if you can elaborate on where you ran into issues, or if there's anything else remaining we can do to help, let me know!

VR

Verified Reviewer  
Creator/ Owner  
Newspapers  
Used the software for: I used a free trial

### "Great for managing many contacts"

December 8, 2019

5.0

We are using this for an important project which i cannot discuss here but its good for sales, managing sources really many different industries - its not only a real estate tool

Pros

It automatically adds leads from email or imported excel sheet to the database - this saves an incredible amount of time for a small fee we are using this to help manage a big project involving hundreds of contacts of ours

Cons

I am still working on how best to use this for leads - i wish the contacts could show up in an excel like file - maybe they can i am still playing around with this

Review Source

LK

Lizette K.  
Executive Assistant  
Real Estate  
Used the software for: 1-2 years

### "Great software for real estate agents!"

January 25, 2019

5.0

This software integrates with your emails and calendar and records everything from text messaging to phone calls. Great tool!

Pros

Everything is made simple and easy to understand. Customer service is quick and efficient. Using multiple systems prior to perform, now everything is one place. Leads are organized, tracks everything with tags and connects to your calendar and emails.

Cons

The personal aspect and reminders. In the real estate industry, it’s important to remember birthdays, 1 year home anniversaries, etc. to send out cards. We get really personal and still need to use another system to make this happen.

Review Source

TH

Trina H.  
Virtual Assistant  
Real Estate  
Used the software for: Less than 6 months

### "This Program Is A Boss!"

February 25, 2019

5.0

I use Follow Up Boss as a Virtual Assistant, to make calls for the clients. It is SO easy to use! And I like the options of using either Create Note or Log Call, the latter of which also adds a timestamp and includes on which phone number contact was made or attempted. The filters make it easy to narrow down who I'll reach out to, and the templates make it easy to send an email and/or text as well. Additionally, scheduling call backs via the Tasks button is a breeze. Creating information - such as a new Tag - is also supported and a very welcome feature.

Pros

What I like most about Follow Up Boss (FUB, for short) is the ease of use; it's very simple to use and easy to maneuver in.

Cons

I don't really dislike anything bout the software, but if I HAD to pick something, I'd say that it is its propensity to want me to edit when I'm just trying to copy information, from the Name or Phone Number fields.

Review Source

ML

Mary L.  
Realtor  
Real Estate  
Used the software for: 1-2 years

### "Follow Up Boss Review"

January 22, 2020

5.0

Use it on a daily basis to communicate and keep track of my leads

Pros

Great to keep track of leads. Great tool to dial several leads on call nights. Can communicate several ways

Cons

Phone app could be better. Not able to do as much as website. Work from phone alot so app could be better

Review Source

Similar Products

Featured

## Related categories

[CRM](https://www.capterra.com/customer-relationship-management-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/)[Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)

## Send me user reviews about this product

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.