# Mailjet Pricing: A Comprehensive Guide | Capterra > Check out the Mailjet pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/130105/Mailjet/pricing --- Mailjet Pricing Guide 2025 Last updated on June 11, 2025 Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Writer Edited by [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Editor Pricing for Mailjet [4.2 (453)](#reviews) User rating:[ 4.2 ](#reviews) Based on (453) reviews ## Overview of Mailjet pricing [Mailjet](https://www.capterra.com/p/130105/Mailjet/) is a highly rated email marketing platform that allows users to create and automate emails, collaborate across marketing campaigns, and utilize in-app templates. The platform also has generative AI built into its paid plans for email and newsletter generation. Higher price plans also include more advanced email marketing tools such as A/B testing and performance monitoring. The pricing for the Mailjet app is divided into four plans. The free plan allows limited emails to be sent to a capped volume of contacts. The paid plans are Essential, Premium, and Custom, each with increasingly advanced features and capabilities. Let’s take a look at the price plans in detail: Starter $9.00 Flat Rate,Per Month * * * It Includes - 2,000 contacts - Brand Kit - Online Customer Support - 1 Sub-Account Essential $17.00 Other,Per Month * * * It Includes - 1 Sub-Account - 50 Email Previews Per Month - Advanced Email Editor - Apis - Basic Statistics - Email Address Verifications Premium $27.00 Other,Per Month * * * It Includes - 1000 Email Address Verifications - 100 Email Previews Per Month - 10 Sub-Account - 1 Dedicated IP - A/B Testing - Advanced Email Editor Custom Contact vendor * * * It Includes - 1000 Email Address Verifications - 100 Email Previews Per Month - 10 Sub-Account - 1 Dedicated IP - 24/7/365 Support - A/B Testing The latest information on pricing is available on Mailjet’s website. ## Cost breakdown Each Mailjet subscription plan allows businesses to create and send content to newsletter subscribers, customers, and leads who have signed up for email marketing information. Higher-tier price plans expand the range of email marketing tools available to users, allowing businesses to monitor the performance of email campaigns. By providing a range of options, Mailjet makes its offerings suitable for businesses ranging from solo entrepreneurs to small and midsize businesses (SMBs) and even larger enterprises.  ### Starting price Mailjet offers a completely free plan suitable for entrepreneurs or smaller businesses. The plan limits email to 200 per day or 6,000 per month and can only be sent to a contact list of 1,500 recipients. Many SMBs may find this a suitable starting point, especially if they’re only in the early stages of contact collation. However, software buyers should note that all emails sent on the free plan include the Mailjet logo.  The starting price for Essential, the lowest-tier paid plan, is $15.30 per month when billed annually or $17 per month when billed monthly. This plan allows removing the Mailjet branding and includes up to 15,000 emails every month. There aren’t any daily limits, meaning you could potentially send 10,000 emails over two days during a peak period and then spread the rest out throughout the month. There is the option to pay extra to extend the number of emails you can send.  The Premium plan starts at $24.30 per month, billed annually, or $27 per month, billed monthly, for the same email limit but can be expanded to include up to 500,000 emails. Businesses invested in major ongoing email marketing campaigns could benefit from these larger limits. The price for this email cap is $470 per month. If users go over their email limits, the platform continues to work, but the business is charged. These charges range from $1.04 to $2.24 per 1,000 emails, depending on the price plan you’re on. Mailjet also has a custom plan for advanced requirements. ### Billing options All Mailjet plans can be billed either monthly or annually. Monthly billing provides flexibility for businesses and avoids vendor lock-in. Businesses can cancel at a month’s notice and move to another provider whenever they want. However, the monthly price is more expensive in the long term than paying per year.  Annual billing offers a 10% discount on the standard monthly rate. Businesses looking to manage their software budgets better and that have the available funds for bulk payments may require this option. For example, the Essential plan costs $17 per month, billed monthly. When paying annually, this drops to $15.30 per month, but is paid in a one-off installment of $183.60. Mailjet states that users can pay by credit card or wire transfer, as required.  If users decide that they require the features of a higher-tier plan, it’s possible to upgrade at any time. Downgrading is possible for those paying month-by-month. If you’re tied into an annual contract on a higher-tier plan and want to downgrade, you may need to speak to the Mailjet sales team to see if this is possible.  ### Feature differentiation While all Mailjet plans offer email creation and sending and a form building feature, there are some features that are only available at higher price points. Here are some of the key features and how they differ between plans: - **Email content creation**: All Mailjet plans allow users to create and securely send emails. An advanced email editor helps users leverage templates and ensure emails will look as expected on multiple devices. Paid-price plans remove the Mailjet logo from emails and provide automation to ensure emails are sent at appropriate times. - **Marketing performance reporting**: All plans include some level of email performance reporting. The free plan allows users to access email open rates, click-through rates, and reports on non-delivery. The Essential plan offers email previews to help manage non-deliverability stats. The Premium and Custom plans offer advanced email marketing performance statistics, with the Custom plan also providing additional reports and recommendations.  - **Target audience segmentation**: The free plan doesn’t offer any tools for target audience management, but the Essential plan and upward offer segmentation features. These allow users to organize contacts into groups based on various characteristics, from demographic attributes to customer behaviors. - **AI-powered features**: The Essential plan and higher offer AI-generated content, including templates, subject lines, and email body copy generation. Mailjet states that its AI-powered content tools can generate text in 21 languages. ​ ## What users say about Mailjet pricing Our team analyzed over 400 reviews from verified Mailjet users on our website to better understand their views about this email marketing platform’s pricing. Users note that the free version is good for small operations, even with its limits on email sending and contacts. Reviewers also commented on the reasonable pricing structure and flexibility provided by the multiple plans available. Here are some of the things users mentioned about Mailjet pricing.[\[1\]](#footnotes) jeanclaude M.freelanceMarketing and Advertising1-2 years I was able to see my business develop thanks to the mass distribution of emails (1st paid version). December 9, 2022 Mandy P.LibraireRetailI used a free trial We use the free version of Mailjet which is sufficient for our needs. August 15, 2023 Nessma E.ManagerPublishingI used a free trial Mailjet is a good value for money if you're on a budget. July 3, 2023 [Read more Mailjet reviews here.](https://www.capterra.com/p/130105/Mailjet/reviews/) ## Detailed breakdown of Mailjet pricing plans ### Free plan **Ideal for**: Solo entrepreneurs or SMBs with fewer than 1,500 email addresses in their contact lists.  The Mailjet free plan doesn’t require payment details, and if a business finds that it’s not using the features of a paid plan, it can drop back to this free plan as long as it’s not tied into an annual contract. Users can create emails using an editor that includes templates and form-building functionality. They can then send up to 200 emails a day or 6,000 per month. **Free plan features**[\[2\]](#footnotes): - **Email creation**: Mailjet offers an email editor with a drag-and-drop interface. Users can leverage this, alongside pre-existing templates, to build marketing and transactional emails as required.  - **Email sending**: Users can send up to 200 emails per day on the free plan, or 6,000 every month. These can only be sent to a contact list of 1,500 email addresses at most. All emails carry the Mailjet logo.  - **Form building**: The free plan also allows users to create sign-up forms to collate customer/lead contact details and expand contact lists.  - **Multi-language options**: Mailjet offers users the option to create emails in 17 different languages. - **Email performance statistics**: The Free plan provides basic statistics helping marketers understand email open rates, click-through rates, and non-delivery. _Marketing emails created using the Mailjet email editor (_[_Source_](https://www.capterra.com/p/130105/Mailjet/)_)_ ### Essential plan **Priced at**: $15.30 per month (billed annually) or $17 per month (billed monthly) for 15,000 emails; additional charges apply if users want a higher email limit. **Ideal for**: SMBs with a growing email marketing strategy requiring time-saving features, unbranded emails, and the ability to assess and validate high-risk email addresses. The Essential plan is the lowest price tier for Mailjet and is priced based on the volume of emails your marketing team needs to send each month. This is the first plan that includes AI-powered content generation to save time and effort on email creation. There are also tools to help with audience segmentation, and users can preview up to 500 emails prior to sending.  **Essential plan features**[\[2\]](#footnotes): - **Unlimited contacts**: Unlike the Free plan, Essential plan users have no limits on the size of their contact list. - **Email previews**: Users can check any email prior to sending to ensure it works on any device, for example, smartphones and tablets. - **Email address validation**: Mailjet can check up to 500 email addresses every month to ensure they’re valid while removing broken or high-risk addresses from your contact list.  - **Generative AI**: The AI-powered tools include email subject line generation, email body copy generation, and template generation.  - **Segmentation**: Mailjet can group email contacts into categories based on characteristics, buying history, and other customer behaviors.  _Email marketing performance statistics available on all Mailjet plans (_[_Source_](https://www.capterra.com/p/130105/Mailjet/)_)_ ### Premium plan **Priced at**: $24.30 per month (billed annually) or $27 per month (billed monthly) for a 15,000 email limit, with charges increasing for up to 500,000 emails.  **Ideal for**: Larger enterprises or SMBs with intensive email marketing strategies.  The Premium plan is aimed at email marketers who need to optimize, test, and run multiple campaigns. It includes the ability to send dynamic content and automation tools for consistent email delivery. There’s a bot detection function to segregate false engagement statistics, and collaborative tools that allow multiple team members to work on email templates together.  **Premium plan features**[\[2\]](#footnotes): - **A/B testing**: Premium plan users can create, test, and run up to 10 versions of an email and automatically send the “winning” version to a wider audience once testing is complete.  - **Dynamic content**: Mailjet allows users on the Premium plan and above to add dynamic content for additional personalization. Examples include sections of an email that are only visible to loyalty plan subscribers or text that changes depending on the recipient's location.  - **Automation**: Users can specify triggers—such as customer journey milestones—that cause specific emails to be sent automatically. - **Bot detection**: The Premium plan also includes a bot detector to differentiate between real and fake engagement, for more accurate campaign performance statistics. - **Collaboration tools**: Users can collaborate in real-time on email templates, leaving comments and editing sections as required. _Users commenting on an email template using the collaboration tools available in the Premium plan (_[_Source_](https://www.capterra.com/p/130105/Mailjet/)_)_ ### Custom plan **Priced at**: Available upon request from the vendor **Ideal for**: Large enterprises with complex email marketing and transactional email needs. All Custom plan users gain access to dedicated account management and a number of premium features, including training, consulting, and customized recommendations. There’s also the option to create a custom number of subaccounts to aid with advanced segmentation. Custom users get access to a dedicated IP address, plus blocklist monitoring to understand when your marketing emails are being identified as spam. **Custom plan features**[\[2\]](#footnotes): - **Dedicated account management**: Custom users gain access to a single point of contact rather than having to rely on generic customer support channels.  - **Strategy consulting**: An account manager will provide insights into email deliverability, including recommendations to increase performance.  - **Dedicated IP address**: Businesses sending large volumes of emails every month could increase the reputation of their content by utilizing a dedicated IP address. - **Blocklist monitoring**: This feature can help marketers understand which ISPs or individuals have blocked their email addresses or inadvertently marked the content as spam.  - **Unlimited subaccounts**: Users can create multiple subaccounts to target specific audience segments more closely. _Preview and send emails to multiple devices from various subaccounts (_[_Source_](https://www.capterra.com/p/130105/Mailjet/)_)_ ## Total cost of ownership Buying new email software rarely involves just a subscription cost. Understanding other potential upfront expenses can help you assess if this software option fits into your business budget. Here’s a breakdown of the potential additional expenses associated with using Mailjet: ### Upfront costs When you buy a new email marketing platform, you’re likely replacing an existing product. Check that you are out of any contractual period with the existing vendor, or you could incur termination fees. You may find that if you speak to the vendor’s sales team about wanting to cancel, they might ​offer you an incentive to stay.  You may also require additional services to integrate Mailjet with your existing business services. Mailjet provides multiple integrations to popular customer relationship management (CRM) tools, e-commerce platforms, and email clients. If you have tools that aren’t in Mailjet’s integration list, you may need to leverage additional tools to connect these.  If you’re rapidly expanding your contact list and other customer information, you may also need to consider how you’re going to store this data. Secure data storage solutions or a more advanced CRM platform could also represent additional upfront costs.  ### Additional costs to consider As with most email marketing platforms, there are additional costs to consider apart from standard subscription fees. You may want to consider the following: - **Training costs**: The Custom plan offers training for Mailjet users. Every other plan requires users to rely on the available support channels ​and online resources. If you have large marketing teams or are moving from a very different platform, you may need to invest in additional training to get the most out of the platform. Remember to consider the cost of taking team members away from their daily duties for these training sessions. - **Compliance and security:** Work with your business’s Chief Information Security Officer (CISO) or equivalent to understand if Mailjet complies with your industry’s compliance and data security requirements. If not, you may need to invest in additional security solutions.  - **Infrastructure upgrades**: If your business is running on older, legacy systems that haven’t previously integrated with an email marketing platform, you may need to invest in widespread infrastructure upgrades.  - **Increasing contact list sizes**: While the Free plan may be suitable in the early days of a business’s marketing strategy, as contact lists grow, so do the needs of marketing teams. Consider whether you’ll have the budget in the future to opt for a higher-tier plan. - **Changing business needs**: Basic email performance management statistics on the Free and Essential plans might not be sufficient once businesses start to see success with their email marketing campaigns. A necessity to carefully monitor complex campaigns could prompt a requirement to upgrade to a more expensive plan. #### Services needed for implementing and managing the platform Mailjet is a cloud-based service, which means that businesses don’t need to manage the maintenance of the platform themselves. Implementation may require some time spent browsing the training resources and documentation available online. Integration with other business tools is likely to require the most time and effort. Check Mailjet’s integration list and if you don’t see your apps there, you may need to consider a third-party integration solution.  #### Resources required for long-term platform management Mailjet’s team offers regular updates and upgrades that don’t require any intervention from users. However, you may want to consider the following internal resources: - **Ongoing training**: As upgrades occur and new features are launched, you may want to allocate time to ensure your marketers know how to make the most of the new functionality. Consider dedicating one team member as a Mailjet specialist who can be a point of contact for any issues. ​ - **Security**: As data security and governance laws are always shifting, it’s worth booking regular check-ins with your CISO or other security professional. If a Mailjet update suddenly meant that you were no longer compliant with a particular regulation, you would need to address this immediately. - **Implementation of change management resources**: Switching to a new software platform can be a steep learning curve and can generate objections within your teams. Utilize change management specialists or allocate someone with great interpersonal skills to collate and address issues and objections.  ## How to choose the right Mailjet pricing plan Here are some considerations you should keep in mind when choosing the best Mailjet pricing plan for your business: _Key considerations while choosing the right Mailjet plan_ - **Assess your business needs**: Does your business need a simple tool for creating and sending emails or a complex email marketing solution with reports, recommendations, and subaccounts? Those needs will help drive which Mailjet plans you consider. - **Consider your budget**: Regardless of what features you need, you need to keep your software budget in mind. While spending more in the short term could result in a long-term return on investment (ROI), you need to be able to justify this additional expenditure to your finance teams.  - **Compare features offered in each plan**: Mailjet offers a handy feature comparison list so you can see exactly what functionality each plan offers. Work with your marketing teams and leaders to understand what’s required and which features will help drive your marketing goals.  ## How to maximize the value of your Mailjet subscription By leveraging all the features, tools, and resources associated with your subscription, you can optimize the value it brings to your business. Here are some top strategies to get the most from your Mailjet business account: _Ways to maximize the value of your Mailjet subscription_ - **Utilize all the features of the tool**: If you’re paying for Essential, Premium, or Custom but are still only creating and sending emails, you’re not getting the best value from your subscription. Check the features list for your plan and ensure you’re utilizing any relevant to you and your business. For example, you could use the segmentation tools on the Essential plan (and upward) to fine-tune your targeting.  - **Fully leverage customer support and resources**: All plans except the free plan come with some level of customer support. Make sure you utilize those channels any time you have an issue, glitch, or question. Numerous online resources are also available to help users get started and use all the features. Users can register for an exclusive series of webinars. Resources also include research reports, e-books​, guides, and a glossary of terms. There’s also extensive documentation, including resources for developers.  ### Further tips for getting the most out of your plan - **Register for Email Academy**: The Email Academy is a series of webinars that users can register for. Topics include “Ask us Anything,” optimizing mail domains, ineffective email marketing habits, and more.​​ - **Check the integrations list**: If you’re spending money on third-party integration tools, check the Mailjet integrations list. You might find you can use these integrations to automatically connect to your most important business tools. - **Browse the Email Growth Playbook**: This online resource covers multiple topics aimed at improving email marketing campaigns, including contact list creation, open rates, and deliverability. - **Follow Mailjet’s YouTube channel**: Mailjet posts videos and webinars on YouTube, making their content accessible across multiple devices.  - **Leverage MJML**: Mailjet created Mailjet Markup Language back in 2015 as a potentially more intuitive alternative to HTML. Developers can utilize MJML components to create customized email templates within the Mailjet platform.  ## Is it worth paying for Mailjet? Understanding whether Mailjet is worth paying for means considering your business’s needs and budget. Here’s a breakdown of the main points to consider to help you make that decision. ### Value for money As a top-rated platform on Capterra, one of the categories Mailjet is scored in is “Value for money.” The overall average rating in this category is **4.2 out of 5** based on a total of 425 reviews across our website. This score reflects customer comments on how cost-effective the Mailjet plans are and that users appreciate fixed rates rather than a per-use model. Reviewers also praised how the different price plans make Mailjet suitable for smaller businesses and startups. Here are some review snippets from verified Mailjet users to help you understand the platform’s value proposition compared to its subscription fee[\[1\]](#footnotes): Paul P.On-Premise and Cloud Infrastructure ManagerRetail2+ years Mailjet is a good email solution, the good value for money is there. May 2, 2024 Nicolas M.CEOInternet1-2 years The price is definitely very cheap for the value. December 21, 2023 Teddy P.DMCProgram Development6-12 months Ease of use, super simple for SMEs, in order to send advertising or information campaigns at a lower cost. January 24, 2024 Simone R.Fullstack Web DeveloperInformation Technology and Services2+ years Mailjet offer various plans based on the size of your projects (there is even a fully functional free one for very small projects). September 7, 2022 [Read more Mailjet reviews here.](https://www.capterra.com/p/130105/Mailjet/reviews/) ### Included features The Free plan includes basic features that allow businesses or solo entrepreneurs to start creating and sending emails straight away. While there are limits on how many emails and contacts users can utilize, the Free plan offers the same drag-and-drop interface as higher-tier plans. It also offers the same basic email performance statistics as found in the Essential plan. Higher-tier plans allow users to increase the volume of emails they want to send, with the Premium plan allowing up to 500,000 per month. This plan and the Custom plan also allow users to create more detailed reports, and the Custom plan offers recommendations and strategy insights.  ### Customer support options The Free plan doesn’t allow users to contact a Mailjet representative. However, a Help Center provides numerous detailed documentation on how to use all the features. There’s also a useful YouTube channel with multiple webinars on email performance and using Mailjet. Essential users gain access to an online support team that can help with sending and deliverability issues. Premium users get priority support, although chat and phone support options only become available for users who buy plans of 50,000 emails per month and above. Custom plan users gain access to a dedicated account manager who handles any queries they may have. There’s also a comprehensive Email Academy and multiple online guides to help users on any plan learn how to use the platform.  ## Is Mailjet right for you? ### Assessing your requirements To determine whether Mailjet is the right email marketing solution for you, you should weigh up your business requirements and compare them to the plans on offer. Here are some key factors to consider: - **Business size, type, and growth expectations**: If your business has a low email output, the Free plan is likely to be a suitable solution for you. However, if you expect to rapidly expand and grow your contact list, you could quickly outgrow the limits of the free plan. Budget for the plan you expect to grow into, based on your current business goals and strategy. - **Security and data privacy**: Mailjet is a cloud-based email platform, which means you need to consider its security and compliance with existing data privacy laws. Reassuringly, Mailjet offers multiple resources to help businesses stay compliant with GDPR regulations. Work with your CISO to understand any other regulatory requirements you have to meet and whether Mailjet is a suitable option. - **Current systems and applications**: Investing in new software that won’t integrate with any of your existing systems can result in additional expenses. Carefully list any apps that need to integrate with your email platform and check if Mailjet integrates with them.  ### Alternatives to Mailjet Mailjet scores an **overall rating of 4.2 out of 5** from Capterra users. But how does it compare to other top competitors in the email software space? When examining “**Value for money**” as a separate category, Mailjet has an **average rating of 4.2 out of 5** across all its reviews. There are alternatives available with similar functionality to Mailjet, with differing value-for-money scores. **HubSpot Marketing Hub** is an all-in-one marketing solution with complex pricing, but a free plan is available. It scores 4.2 out of 5 for value for money. **Gmail** is another popular email solution, scoring 4.8 out of 5 in the value-for-money category. Users can create Gmail-branded email addresses for free, while business email services are charged via the Google Workspace framework, starting at $6 per month. **Mailchimp** is an email marketing platform that starts at $13 per month for paid plans, with a limited free plan available for a single user account. Capterra users score this platform 4.4 out of 5 for value for money. **Brevo** is a combined CRM/email management platform that scores 4.5 out of 5 for value for money. There’s a limited free plan, and paid plans start at around $9 per month. Finally, **MailerLite** scores 4.7 out of 5 in the value-for-money category, with a free plan that supports up to 1,000 email subscribers. Paid plans start at $9 per month, paid annually. Let’s take a closer look at the strengths of these alternatives: - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) offers a full suite of marketing tools, including landing page creation, SEO tools, and numerous email marketing features. There’s also a range of analytics tools so marketers can monitor campaign performance. HubSpot scores an overall average rating of 4.5 out of 5 on our website. Multiple reviewers note how easy it is to implement personalized email campaigns and track relevant analytics.  - [Gmail](https://www.capterra.com/p/202338/Gmail/) is the email client associated with Google Workspace. It offers business emails and personalized domains, as well as the ability to schedule emails and check for phishing scams and other online threats. Users score this platform an average overall rating of 4.8 out of 5. Comments from reviewers include the usefulness of the inbox management features as well as the ability to connect and manage multiple email accounts. - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) offers a multi-feature email marketing platform for businesses of all sizes. The free plan allows email sending and some basic automation, while paid plans provide multiple features ranging from audience segmentation to comparative performance reports. Capterra users score Mailchimp an overall average rating of 4.5 out of 5, with praise for how user-friendly and dependable the platform is. Other comments include how simple it is to send bulk emails and the good functionality of automation features.  - [Brevo](https://www.capterra.com/p/132996/brevo/) is a combined customer relationship management (CRM) platform and email marketing solution. Instead of email limits, users pay per email sent, so the cost scales up and down depending on usage. Capterra users give the software an overall average rating of 4.6 out of 5. Reviewers enjoy the per-email pricing model and how simple the platform is to get started with. - [MailerLite](https://www.capterra.com/p/136603/MailerLite/) offers email creation and automation services as well as signup forms and landing page builders, even on ​the free plan. Paid plans include additional features such as dynamic content, digital sales assistance, and social media integration. This platform scores an overall average rating of 4.7 out of 5 on the Capterra website. Reviewers note that the platform is affordable and reliable, and tools like segmentation features are useful for honing marketing campaigns. Check out the top [Mailjet alternatives](https://www.capterra.com/p/130105/Mailjet/alternatives/), comparable to Mailjet in terms of core features, pricing, and usability. ### Cost comparison: Mailjet vs. popular alternatives [4.2 (453)](https://www.capterra.com/p/130105/Mailjet/#reviews) * * * Starting Price $17.00 Other , Per Month * * * [4.5 (6228)](https://www.capterra.com/p/171840/HubSpot-Marketing/#reviews) * * * Starting Price $15.00 Per User , Per Month * * * [4.6 (3439)](https://www.capterra.com/p/132996/brevo/#reviews) * * * Starting Price $9.00 Usage Based , Per Month * * * ### Making the final decision Mailjet’s various pricing plans mean that businesses can choose a price point and feature list that matches their marketing needs. The Free plan offers enough emails and contacts for small businesses and sole traders who are just starting to build their contact lists. The Essential plan builds on this, removing daily limits and adding content creation tools to streamline marketing processes, with prices starting at $15.30 per month (billed annually). Buyers can also opt for the Premium plan for more extensive email marketing features, including comprehensive email previews and bot activity detection. Prices for the Premium plan start at $24.30 per month (billed annually), or, for completely bespoke email marketing support, larger enterprises can contact Mailjet’s sales team to discuss the Custom plan. Weigh up the price and features against your available funds and your current marketing goals. Taking the time now to carefully consider what features an email software platform offers could help you maximize your budget and optimize your email marketing success. ## FAQs Is Mailjet free to use? Mailjet does offer a free-forever plan. Software buyers should be aware that any emails sent using the Free plan carry the Mailjet logo, and the plan only allows the sending of limited numbers of emails to a capped contact list. What is the Mailjet free limit? Mailjet's Free plan users can send up to 200 emails per day (6,000 per month) to an email list capped at 1,500 recipients. Is Mailjet good? Many reviewers on our website rate Mailjet highly. They comment on the clean interface and its ease of use. Users also praise the competitive pricing and the usefulness of the included templates. Why use Mailjet? Businesses may opt to use Mailjet for multiple email marketing purposes. They may want to keep existing customers updated via a regular newsletter or send follow-up emails triggered by certain points in the customer journey. Features like automation, AI-content generation, and performance reporting and management could make this platform appealing to many marketers. How do I cancel my Mailjet subscription? Users who are paying month-by-month can downgrade their plan or cancel at any time—including downgrading to the free plan. If someone is tied into an annual subscription, they may need to pay out the remainder of that contract before canceling. They would need to discuss this with the Mailjet sales or support team. What is the difference between transactional and marketing Mailjet? Marketing emails are generally campaign-focused or there to support a customer on their journey. For example, deals, offers, and follow-ups to potential leads can all be classed as marketing emails. Transactional emails are required communications, often prompted by customer actions. Order confirmations, sign-up confirmations, and requested information are all transactional emails. Mailjet supports the sending and monitoring of both classes of emails. What is the bounce rate for Mailjet? Email bounce rates are determined by the accuracy of your contact list rather than your email marketing platform. An email bounces when it cannot be received by the recipient, usually because the email address is incorrect. Bounce also occurs when an individual’s email inbox is full or they have blocked the sender. Mailjet provides documented resources on how to reduce email bounce rates. What is the message size limit for Mailjet? Email messages must be 15 MB or smaller to be sent using the Mailjet platform. Some ISPs won’t accept messages larger than 5 MB, so it’s best to keep the email size low. Where is Mailjet based? The Mailjet HQ is in Paris, France. The firm also has technology hubs in New York, Amsterdam, Toronto, London, and many other international locations. What is the daily sending limit for Mailjet? Only the Mailjet Free plan has a daily sending limit of 200 emails per day. All other plans have monthly limits that change depending upon the price plan chosen. What is the open rate on Mailjet? The open rate shows how many emails were opened as a percentage of those that were sent using the Mailjet platform. All users can see open rates, even those utilizing the Free plan. What is the maximum attachment size for Mailjet? Mailjet recommends avoiding attachments and doesn’t provide this feature as standard. They can offer the functionality of attachments via API or SMTP relays, however, their recommendation is to provide links to any information the customer requires. If users do decide to add attachments using the API/SMTP options, the maximum size is 15MB for the whole message, including any attachments. How to send emails using Mailjet? Users can use the Mailjet email editor, which includes templates and a drag-and-drop interface. Once the emails are complete, they can be sent to multiple recipients directly from the platform. On the Premium and Custom plans, users can also automate the sending of emails based on customizable triggers. Does Mailjet integrate with other tools? Yes, Mailjet currently offers integrations with numerous tools, including CRMs, marketing software, contact management tools, and e-commerce-specific applications. What payment methods does Mailjet accept? Mailjet accepts card payments and wire transfers. Customers can opt to pay monthly or annually, with a discount applied to annual plans. Does the free Mailjet plan require a credit card? No, anyone can sign up for the free Mailjet plan without having to provide any payment information. What happens if I go over my Mailjet plan’s limit? Rather than stopping your email service from working, Mailjet charges an additional fee for any emails sent beyond your plan’s limits. These charges range from $1.04 to $2.24 per 1,000 emails, depending on what price plan you’re on. What happens to unused email credits with Mailjet? Unused Mailjet email credits expire at the end of the month. There’s no option to roll these over to the next month. How much does Mailjet SMS marketing cost?Mailjet doesn’t offer SMS marketing, but its parent company, Sinch, does. There’s a service called SimpleTexting, which focuses entirely on multiple SMS marketing solutions. Mailjet doesn’t offer SMS marketing, but its parent company, Sinch, does. There’s a service called SimpleTexting, which focuses entirely on multiple SMS marketing solutions. Does Mailjet offer a discount if you pay annually? Yes, all paid plans are eligible for a 10% discount when the buyer opts to pay for 12 months at a time. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of Mar. 21, 2024) based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading. [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Caroline Rousseau is a content editor at Capterra. A former content analyst, Caroline has, for the past five years, built, written, and edited research reports about technological trends, opportunities, and challenges with a small and midsize business audience in mind. Her content has been featured in French tier 1 media including Le Monde, L’Express, and Le Figaro, among other publications. Her previous experience as a graphic designer, translator, and LQA specialist in various industries... Related reading Table of Contents - [Overview of Mailjet pricing](#overview-of-mailjet-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Mailjet pricing](#what-users-say-about-mailjet-pricing) - [Detailed breakdown of Mailjet pricing plans](#detailed-breakdown-of-mailjet-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Mailjet pricing plan](#how-to-choose-the-right-mailjet-pricing-plan) - [How to maximize the value of your Mailjet subscription](#how-to-maximize-the-value-of-your-mailjet-subscription) - [Is it worth paying for Mailjet?](#is-it-worth-paying-for-mailjet) - [Is Mailjet right for you?](#is-mailjet-right-for-you) - [FAQs](#faqs)