--- title: "Creatio AI CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Creatio AI CRM the right Sales Force Automation solution for you? Explore 151 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/130149/bpm-online-CRM/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-28" --- Creatio AI CRM 4.7 (151) [View alternatives](https://www.capterra.com/p/130149/bpm-online-CRM/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 28th, 2026 # Reviews of Creatio AI CRM Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews EC Eduardo C CROComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “From a technology perspective, it provides the governance, scalability, integration capabilities, and enterprise architecture needed to support long-term growth.“ June 11, 2026 AH Aantt H Quality AssuranceMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “The software is unreliable for call centers, and the vendor lacks emergency escalation during major downtime.“ July 28, 2026 og octavio g IT ManagerAutomotive, 201 - 500 employeesUsed the software for: 6-12 months. “We compared Creatio with traditional top tier CRMs and foud that in that area it is very price competitive because it has tools and functionality built in in other CRMS which have a fixed monthly fee with a variable component according to use.“ November 27, 2025 AH Aantt H Quality AssuranceMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “Support provided no ETA, no workaround, and only sent useless boilerplate replies.“ July 28, 2026 Chris H Business Development DirectorElectrical/Electronic Manufacturing, 11 - 50 employeesUsed the software for: 1-2 years. “Great value for money, great team in the UK that was able to answer every question and took the time to actually listen“ May 24, 2026 AH Aantt H Quality AssuranceMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “Horrible telephony reliability (Velvetel) and terrible support SLA.“ July 28, 2026 Vlada H Marketing ManagerInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “Overall, Creatio CRM provided a robust solution for managing marketing campaigns and customer relationships in one place.“ May 8, 2025 NR Nicole R Marketing SpecialistHuman Resources, 51 - 200 employeesUsed the software for: 1-2 years. “This is one of my primary uses and I have wasted a lot of time after accidentally deleting a section and having no way to retrieve it.“ June 2, 2025 ## Showing most helpful reviews Showing 1-25 of 151 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Rommel B. Information Technology and Services Used the software for: ### "Great CRM running over a nice business process tool" October 31, 2016 5.0 BPMOnline, like most of the commercial tools out there, is a CRM build over a customizable framework. The main different with other tools, is what this framework offers, and the knowledge required to work on it. First, the business process tool is easy to use yet powerful and robust. It can be used to automate business tasks, implement rules and also, to develop integrations with third party tools. The framework was build in .NET, so certain customizations and scripts are build either in c# (server side code) or javascript (client side code). If you know those languages, your learning curve in BPMOnline (which is normally shorter than others) will be even shorter than the rest of users. On the user side, the system is very friendly and intuitive, so you normally don't get lost in tons of options. Most of then are hidden and reserved for administrators. Pros Main advantages for BPMOnline: 1) Marketing, Sales and Services is fully integrated and normally don't require external or additional tools to work. 2) No hidden costs. The cost model and licenses are quite simple. Your contract normally provides all (and more) of what you need. It's really weird to find unexpected restrictions in the licenses you buy. 3) Learning curve for users, administrators and technicians is very short. With good guidance during implementation, you can take control very fast. Cons Some areas that requires improvements: 1) Integration to third party tools. There are certain integrations that come with the tool like email and phone systems. But others like legacy system or very particular solutions, requires development that can be difficult (not impossible). The lack of existing solutions in the market (free or paid) force you to develop those integrations. 2) Changes are easy to do, but they normally requires compilation. This can take some time, and if it's executed incorrectly, you can affect your instance. 3) The security is very detailed and can be aligned to every model. But, some changes applies just to new records, not to historical information. This can require customizations to work properly. 4) Analytics tool is simple to use and powerful, but it still require some additional features, like calculated variables and export. Review Source AB Alexander B. Business & sales analyst Oil & Energy Used the software for: 1-2 years ### "Cutting-edge agile software solution, designed to optimize your conversion rates and drive business" April 13, 2023 5.0 We recognize that implementing Studio Creatio earlier would have been a strategic move. The platform has proven to be a game-changer for our operations, significantly improving our business processes and increasing our overall resilience, which is paramount in today's rapidly evolving business landscape. Pros Sales Creatio stands out as an exceptional product for automating sales and distribution workflows. As a midsize player in the competitive manufacturing industry, our ability to compete with larger players has been significantly enhanced through our transformational approach and unwavering commitment to continuous innovation. Incorporating no-code tools into our sales/business analytics toolkit has proven to be a valuable addition. These tools have empowered our team to streamline processes and achieve greater efficiency, ultimately contributing to our success in the market. Notably, our conversion rates have experienced a significant increase, and our sales team is thrilled with the results. Cons While we have overall been highly satisfied with the platform, we have encountered occasional technical issues. Nevertheless, the support provided by Creatio has been instrumental in swiftly resolving these minor issues, ensuring that our overall experience with the platform has remained uninterrupted. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Creatio AI CRM The availability of no-code tools and a wide array of pre-built workflow solutions were pivotal factors in our decision-making process. These resources offered by Creatio have provided our team with the agility and flexibility to design and implement customized workflows without the need for extensive coding expertise. This comprehensive suite of no-code tools and workflow solutions has been instrumental in driving our decision to choose Creatio CRM as our preferred platform comparing to alternatives. Review Source NR Nicole R. Marketing Specialist Human Resources Used the software for: 1-2 years ### "A decent CRM software" June 2, 2025 3.0 My overall experience is okay. For the price, Creatio does get the job done, however, my team relies on other programs to supplement features that Creatio does not offer. Pros The new email marketing design section is a great improvement. The ease of design and ability to customize marketing emails has greatly increased. The tagging system also helps create email lists and follow clients in their specific pipelines. Cons There is no undo in the email design section. This is one of my primary uses and I have wasted a lot of time after accidentally deleting a section and having no way to retrieve it. I also dislike that you cannot create landing pages to include in emails through Creatio. Review Source MK Mitch K. CRM Administrator Computer Software Used the software for: 2+ years ### "Completely satisfied and loyal to Creatio solutions" September 1, 2020 5.0 We opted for Creatio because it offered user-friendly low-code development tools which allowed us to adjust the processes regularly based on our changing business needs and strategies. Now we are fully satisfied with the system and its functionality. Creatio helps us serve our customers better daily. We utilize the platform actively to manage our customer-facing processes as well as improve our internal operations. Pros The system has advanced tools to not only manage but also to constantly improve customer relationship. The system’s agility and scalability are some of the greatest benefits to us. Thanks to the platform’s tools, we are able to keep introducing new solutions to our customers, adding new communication channels, and improving customer-facing workflows regularly. The system also helped us reduce operational costs and grow customer satisfaction level significantly. Even though the system is powerful and feature-rich already, we are confident that the product has a huge potential. Creatio’s team of professionals keep enhancing the system’s functionality with advanced AI-powered solutions and other latest technologies. Cons The learning curve might be steep at times, especially since there is a wide range of useful features that we can utilize for the greater benefit of our business. Having an abundance of solutions and tools to use, we never stop learning something more about the system and its capabilities. While it is definitely a good thing, it might sometimes feel overwhelming since we need to continuously catch up with the new features that Creatio keeps rolling out. Another great thing – they are ensuring all the features are user-friendly, which makes the adoption of new functionality easy. Alternatives considered [ServiceNow Customer Service Management](https://www.capterra.com/p/225960/ServiceNow-Customer-Service-Management/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Creatio AI CRM Best value for the capabilities and price. Switched from [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) Creatio was significantly more affordable and added more features. Review Source HM Heather M. Sales Hospital & Health Care Used the software for: 2+ years ### "An intuitive CRM tool" August 25, 2020 5.0 I would recommend this tool to others struggling with user adaptation. We have built additional sections for each of our departments and they are getting on board as well. Pros I love the system's UI. It's very similar to salesforce without the heavy price and its easier to customize. We have had great user uptake since launch. Additionally, out outside sales team love the mobile application. Cons The email integration has been tricky with outlook. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reason for choosing Creatio AI CRM Easier to customize and better UI Switched from [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Low usage, difficult to customize, and poor functionality. Review Source JS Justin S. Director of Operations Transportation/Trucking/Railroad Used the software for: 6-12 months ### "CRM Software Done Right" June 29, 2020 5.0 We have had an excellent time with the software so far. Development has been a breeze, and the Academy has proven to be an incredible tool for providing the answers we need at the pace we need them. Pros \- Ease of customization and management even for non-developers. - Clean intuitive interfaces that eliminate a great deal of hassle from end-user education. - Robust out of the box solutions for many standard business needs. - Excellent pricing and incredibly simple license management. Cons \- Printables and Reports can be difficult to work with and seem to have fallen behind the quality represented elsewhere in the software. - No out of the box support for tagging attachments with metadata necessary for internal security practices and segmentation. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) I needed a product that would allow my team and I, non of whom are developers, to implement and develop the various business processes needed to make the transition to a CRM as painless and beneficial as possible. Creatio has delivered on that in spades all the while saving my company a great deal of money. Review Source FV Fernando V. Data Architect Financial Services Used the software for: 6-12 months ### "Creatio is really the best!" June 12, 2026 5.0 Very positive. We enabled plenty of business users and they are capable of creating new elements and adding their new ideas to the platform Pros Definitely the easy of use. You can easily develop, adjust and create new pages from scratch super fast Cons There is not really anything that stand out. If I could name something, it would be the lack of self paced training. Review Source SH Stuart H. IT Support Logistics and Supply Chain Used the software for: Less than 6 months ### "Creatio CRM is great!" June 11, 2026 5.0 It really gets your sales team plugged in. They're able to organize data that helps them know how to address the customer's needs. Pros Easy to use and a great system for your sales team. The level of automation really makes it a value. Cons The only challenge, as with any CRM is getting the sales yeam to buy in. The ease of use helps with this alot. Review Source Sharry Karisa M. Founder Education Management Used the software for: 1-2 years ### "Creatio CRM" November 23, 2021 4.0 Before Creatio, basically all that we did was manual and we attempted to offer our types of assistance at a quick speed. We are currently outfitted with clever answers for handle all client confronting processes: deals, showcasing, client assistance tasks, clinical guaranteeing, and claims the executives. Creatio holds cornerstone information of our individuals. The capacity to assemble work processes made Creatio a flat out fit for our business. We tweaked the lead the board cycle, and computerized deals pipe. We convey fundamentally better client care as our representatives have moment admittance to client profiles and see every one of their exercises. The specialists can follow the situation with client cases and give exact data on the goal. Pros Catching data about clients and their workers Making leads from the site The board of gatherings of the outreach group The board reports for promising circumstances The vital strength of the stage is its adaptability. Creatio accompanies out-of-the-case arrangements, yet theyre configurable for your business. Cons At the point when clients go on-prem, there are some additional expenses for microservices. The mix with web-based media requires outsider applications It would be extraordinary to make the framework more easy to use by adding further developed separating and information perception. On a side note, we have as of now seen some critical enhancements in this space this year. Review Source Alona R. Business Analyst Financial Services Used the software for: 2+ years ### "Creatio has everything we need" December 19, 2023 5.0 Pros The standout features include automation tools and seamless integrations with other applications. Creatio also deserves praise for its proactive approach to customer feedback. They continuously adapt and improve their platform based on user suggestions, which is truly outstanding. Cons The platform offers an abundance of options for customization, integration of third-party applications, and data management. However, this extensive functionality can be quite daunting for beginners. It can be challenging to discern where to start or how to progressively leverage the tool's full potential, as the numerous capabilities can cause a sense of overload for new users. Review Source VR Verified Reviewer Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Marketing user experience with Creatio" May 8, 2025 5.0 Overall, Creatio CRM provided a robust solution for managing marketing campaigns and customer relationships in one place. Once set up, it made it much easier to automate routine tasks and nurture leads effectively across channels. Pros The marketing automation capabilities are intuitive and flexible, making it easy to build and manage multichannel campaigns. I also appreciated how well the platform integrates customer data across touchpoints to create more targeted and personalized communications. Cons Overall, a good solution, but perhaps they can work on more advanced reporting and analytics features. Review Source TG Tatjana G. Project manager Financial Services Used the software for: 2+ years ### "Great for productivity improvement!" December 18, 2023 5.0 Pros This tool has been instrumental in substantially enhancing our productivity and fostering stronger collaboration within our team. It has effectively facilitated the consolidation of our projects, even with the geographical dispersion of some of the team members. Moreover, it has provided us with a clearer and more definitive understanding of our strategic trajectory. All in all, it has proven to be a game-changer for our workflows. Cons That would much help to have even more pre-built and composable modules as this will simplify the user adoption process. We know that Creatio's team are inteniv;y working on this. Review Source VR Verified Reviewer CEO Information Technology and Services Used the software for: 2+ years ### "A highly efficient platform with a bunch of pre-built solutions" October 10, 2023 5.0 Creatio is a supportive and flexible partner. Their team has showcased a deep understanding of business strategic goals and the expected outcomes of our digital transformation. They exhibit a remarkable level of industry expertise. Whenever we face issues, the Creatio team consistently delivers timely solutions. Pros We found everything to be impressive, from the user-friendly interface to the smooth data synchronization across multiple customer-facing applications. Creatio offers effective tools for lead and opportunity management, covering the entire journey from lead generation to opportunity closure. The scoring mechanisms are particularly valuable, helping to prioritize crucial leads, and the forecasting tools prove highly efficient for strategic planning. Cons No-code tools are really intuitive. However, our team needed to undergo a training to fill the gaps in our knowledge of business process management. Also, for really complex apps creation, a support of an IT team is still required. Maybe it's specific to industry though. Review Source LA Luke A. General Manager Leisure, Travel & Tourism Used the software for: 2+ years ### "Creatio CRM" August 26, 2023 5.0 Pros Ability to customize setup, processes and automations to match business needs Cons Their could be improvement in how some client communications are displayed Reason for choosing Creatio AI CRM customization ability, no code Review Source VM Vladlen M. Systems Manager Real Estate Used the software for: 2+ years ### "A highly recommended solution for customer-centric businesses" September 4, 2020 5.0 Working with Creatio’s team has been a pleasant and rewarding experience. We had a rapid project deployment with the first phase completed in 2 months only and the second deployment finished in 3 months. Thanks to its low-code development tools, we are able to create new tailor-made solutions on the go. These constant process management improvements enabled us to create better ways of interacting with our customers and building rapport with them. Pros The system’s ability to provide us with a complete customer profile, deliver an omnichannel customer experience, and leverage comprehensive analytics. The platform’s tools help us understand our clients and serve them better. Also, the system’s UI is great. Cons The change management process was challenging at first, but our users quickly recognized the intuitiveness of the system. Whenever we had any complications because of our initial lack of knowledge of the system, Creatio team was always ready to help us out. Review Source VM Vazha M. Deputy CIO Financial Services Used the software for: 1-2 years ### "Bank of Georgia -Business process management" October 8, 2020 5.0 The system’s combination of out-of-the-box solutions and easy-to-use configuration tools enabled us to take our customer service operations to the next level. Thanks to advanced case routing and tailor-made workflows for various types of customer requests, we were able to decrease our request case processing time, deliver better customer service, and raise customer satisfaction levels in general. We expect that the system will help us achieve even greater business results in the future. I would definitely recommend it to anyone searching for reliable technology to drive better customer experience Pros Effective solutions to unify multiple customer touchpoints, easy-to-navigate UI for service agents, AI-powered automation tools for customer service management processes, comprehensive customer analytics, easy configuration, and much more. The system is versatile and intuitive, which makes it a perfect fit for our company. Cons We see that the system has great potential in AI-powered solutions that are getting more and more advanced with every product release. However, we wish we had more existing AI solutions in place that we could get up and running at this point of time without requiring much effort from our IT teams or business analysts to leverage them. Review Source SD Sean D. Consultant Information Services Used the software for: 1-2 years ### "Top Notch CRM" March 18, 2024 5.0 As a partner, it's been great working with Creatio as a product and with Creatio as a software partner. Pros The ease of use and ability to quickly learn how to customize the solution myself instead of relying on a super technical resource. Cons Originally the UI was a bit outdated but with the new Freedom UI, it looks and feels like a next-gen CRM. Review Source WL Will L. Systems Analyst Printing Used the software for: 2+ years ### "Creatio - great product - really flexible - great customer service" August 7, 2020 4.0 I can honestly say its been excellent - anything we ask for has been done in good time, reliable system, great staff. Pros For us, although Creatio is primarily a CRM system - we wanted it for much for - case tracking for our customer service. Creatio were brilliant in working with us in customisation to do this - and continue to do so. Customisation doesn't prevent us getting the regular updates to the base system. The system is reliable, looks good, easy to use and rarely do we have any issues. When we do Creatio are fast to act with their great & friendly people Cons Really no issues I can think of that are worth noting. Reason for choosing Creatio AI CRM Customisation & Cost I believe (decision made above my paygrade) Review Source Cassandra D. Marketing and Advertising Used the software for: 6-12 months ### "CRM that brings marketing on new level" September 22, 2016 5.0 We now house all of our marketing and lead management processes on one platform. It's great to track everything you are doing in one place instead of pulling reports from different apps. Pros Thanks to bpm'online, we got all our marketing and lead management tools on one platform. Now we can run various campaigns, send personalized mass mail and gather lead data from multiple channels without the necessity to use different systems and apps. It saves time and increases productivity, as our marketing staff does not need to manually exchange lead data with the sales department, the bpm'online system does it for them automatically. Cons Like any time you start something new, there is a learning curve. This can lead to some decision paralysis for where to start. You will have to develop your own priorities and find a way to deal with it. Bpm'online offers a lot of educational material on its academy platform; just do not forget to explore it first. Review Source Jeroel P. Economic Analyst Financial Services Used the software for: Less than 6 months ### "Grow your business with bpm'online" September 21, 2016 5.0 Integration of the bpm’online system created a single hub for our data points. Multiple data points about customers’ requests, orders and invoices were synchronized and this information was available in one window. Bpm’online helped us streamline our processes and operations to considerably increase productivity Pros As our company continued to grow and extend over new territories, we faced difficulties in managing and controlling all customer communications, sales processes, invoices and orders of our global clients. With the help of the bpm’online system we are now able to record, store, and organize all the data that we had. In addition, during the integration process the data was deduplicated and cleaned. Also, our core processes were well organized and automated. Templates of processes that come with bpm’online made it much easier for us Cons We had to make many changes and customization to the system, as the scope of the project was large Review Source Salvador A. CEO Information Technology and Services Used the software for: 1-2 years ### "Best CRM for medium and big size companies" December 15, 2018 5.0 Very easy to use and integrate teams on working them. Pros Bpmonline is supported over a powerful bpm engine. It makes maximun flexibility on sales, marketing and support processes. Also it can be expanded with new applications from its marketplace. In a very short time, a company can be selling with a very productive way. Cons Slow execution on application data load. Review Source VR Verified Reviewer Digital Marketing Freelancer Marketing and Advertising Used the software for: Less than 6 months ### "A usefull marketing automation tool from first glance" October 10, 2023 5.0 Pros The campaign feature within Creatio has been impressive,allowing to execute even the most complex campaigns effortlessly, all while providing comprehensive insights into customer behaviors with just a few clicks. Cons I'm still getting acquainted with the system, so there isn't much to say about dislikes. The onboarding process appears to be smoothly and clear. Review Source FL Flavio L. Owner - President/CEO Marketing and Advertising Used the software for: 1-2 years ### "Happy business Partner/ Happy Customer in the Insurance Industry" September 13, 2018 5.0 Bpm’online functionality is built on a scalable platform for more efficient workflows. As a bpm’online partner, we can now provide our customers with high-end tools so that they can effectively manage all marketing, sales and customer service channels. With the implementation of bpm’online, we reduced technology costs and eliminated expenses associated with unexpected software upgrades and personnel. Pros Bpm’online is an easy to use system. We were able to customize and adjust it based on our specific needs and goals for our client. The business process platform is a huge advantage. Cons Frankly, it is hard to find anything to complain about the platform. Even though our team faced some minor issues in the initial stages of the implementation, the support team quickly resolved them. Due to system versatility and customizability, almost all business tasks can be solved using the various flexible tools that the software has to offer. Review Source VH Valentine H. CMO Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "Pre-defined processes in my CRM " December 15, 2016 5.0 Tell us all about your experience: I am CMO and CRM system is my working tool number one. I have worked with different systems before, they were all good and helped me to achieve the goals. But working with bpm's online is a bit different. It's more than just a CRM system. With bpm's online you do not just keep the contacts and basic information about clients, with the actions you did and will do next, but you move through a pre-defined process and on every stage you have tips what to do in order to close the deal. Pros Processes in bpm's online CRM is a great benefit for our business. I know many cases when the deal was not closed successfully just because a sales rep did not provide necessary information on time or forgot to follow-up. Cons That is not the cheapest solution on the market, but it worth money. You get all necessary functionality to run the business and even more. Review Source KSS Ka Shin S. Social Media Executive Used the software for: 1-2 years ### "bpm'online is a tools that can meet our business needs!" July 10, 2018 5.0 Bpm'online tools that improved our communication not just only with our clients but also with the team of our company. Is ease to use in terms of access our emails, calls, notifications and also client communications. Pros It's simple to use and user friendly. Response from their help desk is pretty quick and willing to answer all the question unlike others. Processes automation. Cons Didn't provide a modular pricing that we can adjust according to what we needs. Design features in marketing is limited. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.