# Creatio CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Creatio CRM the right Sales Force Automation solution for you? Explore 149 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/130149/Bubble/reviews --- Creatio CRM 4.7 (149) [View alternatives](https://www.capterra.com/p/130149/bpm-online-CRM/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 17th, 2026 # Reviews of Creatio CRM Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews EC Eduardo C CROComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “From a technology perspective, it provides the governance, scalability, integration capabilities, and enterprise architecture needed to support long-term growth.“ June 11, 2026 NR Nicole R Marketing SpecialistHuman Resources, 51 - 200 employeesUsed the software for: 1-2 years. “This is one of my primary uses and I have wasted a lot of time after accidentally deleting a section and having no way to retrieve it.“ June 2, 2025 og octavio g IT ManagerAutomotive, 201 - 500 employeesUsed the software for: 6-12 months. “We compared Creatio with traditional top tier CRMs and foud that in that area it is very price competitive because it has tools and functionality built in in other CRMS which have a fixed monthly fee with a variable component according to use.“ November 27, 2025 Alona R Business AnalystFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years. “It can be challenging to discern where to start or how to progressively leverage the tool's full potential, as the numerous capabilities can cause a sense of overload for new users.“ December 19, 2023 Chris H Business Development DirectorElectrical/Electronic Manufacturing, 11 - 50 employeesUsed the software for: 1-2 years. “Great value for money, great team in the UK that was able to answer every question and took the time to actually listen“ May 24, 2026 EA Elvia A Ingeniero en sistemas computacionalesInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “I have seen that it takes time to respond, the waiting times are very slow, I don't know why everything is compiled at the time of making a change.“ August 19, 2023 Vlada H Marketing ManagerInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “Overall, Creatio CRM provided a robust solution for managing marketing campaigns and customer relationships in one place.“ May 8, 2025 VS Viktoriia S Marketing Associate and Social Media SpecialistFinancial Services, 51 - 200 employeesUsed the software for: 6-12 months. “Sometimes, we had an issue with the scheduled emails feature.“ February 21, 2024 ## Showing most helpful reviews Showing 1-25 of 149 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Rommel B. Information Technology and Services Used the software for: ### "Great CRM running over a nice business process tool" October 31, 2016 5.0 BPMOnline, like most of the commercial tools out there, is a CRM build over a customizable framework. The main different with other tools, is what this framework offers, and the knowledge required to work on it. First, the business process tool is easy to use yet powerful and robust. It can be used to automate business tasks, implement rules and also, to develop integrations with third party tools. The framework was build in .NET, so certain customizations and scripts are build either in c# (server side code) or javascript (client side code). If you know those languages, your learning curve in BPMOnline (which is normally shorter than others) will be even shorter than the rest of users. On the user side, the system is very friendly and intuitive, so you normally don't get lost in tons of options. Most of then are hidden and reserved for administrators. Pros Main advantages for BPMOnline: 1) Marketing, Sales and Services is fully integrated and normally don't require external or additional tools to work. 2) No hidden costs. The cost model and licenses are quite simple. Your contract normally provides all (and more) of what you need. It's really weird to find unexpected restrictions in the licenses you buy. 3) Learning curve for users, administrators and technicians is very short. With good guidance during implementation, you can take control very fast. Cons Some areas that requires improvements: 1) Integration to third party tools. There are certain integrations that come with the tool like email and phone systems. But others like legacy system or very particular solutions, requires development that can be difficult (not impossible). The lack of existing solutions in the market (free or paid) force you to develop those integrations. 2) Changes are easy to do, but they normally requires compilation. This can take some time, and if it's executed incorrectly, you can affect your instance. 3) The security is very detailed and can be aligned to every model. But, some changes applies just to new records, not to historical information. This can require customizations to work properly. 4) Analytics tool is simple to use and powerful, but it still require some additional features, like calculated variables and export. Review Source AL Anna L. Recruiting Specialist Staffing and Recruiting Used the software for: 1-2 years ### "Creatio CRM for Powerful Customer Support" December 2, 2024 5.0 Creatio CRM has dynamic measure for managing every customer concern. Pros Creatio CRM is executive and reliable in controlling all the procurement processes. Cons Creatio CRM is practical and offers decency in service delivery. Switched from [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/)[Neon CRM](https://www.capterra.com/p/102088/NeonCRM/)[Solve CRM](https://www.capterra.com/p/41409/Solve360/)[AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/) The efficiency in supporting all customer relations from this tool is something enticing. Review Source VR Verified Reviewer Board Member Law Practice Used the software for: 1-2 years ### "Excellent technological execution of the buggy product" May 16, 2019 2.0 Customer service was great and the team dedication to find suitable solution was beyond reproach. Having said that, I felt that I joined their QA team and kept running into bugs that made use of the product impossible until the bug was fixed. Ultimately, I never truly got to use the product and just gave in. Pros Easily customizable. Excellent support from technical side. Cons lots of bugs. new updates would override the fixes and render software useless until new patches would be applied. Review Source AB Alexander B. Business & sales analyst Oil & Energy Used the software for: 1-2 years ### "Cutting-edge agile software solution, designed to optimize your conversion rates and drive business" April 13, 2023 5.0 We recognize that implementing Studio Creatio earlier would have been a strategic move. The platform has proven to be a game-changer for our operations, significantly improving our business processes and increasing our overall resilience, which is paramount in today's rapidly evolving business landscape. Pros Sales Creatio stands out as an exceptional product for automating sales and distribution workflows. As a midsize player in the competitive manufacturing industry, our ability to compete with larger players has been significantly enhanced through our transformational approach and unwavering commitment to continuous innovation. Incorporating no-code tools into our sales/business analytics toolkit has proven to be a valuable addition. These tools have empowered our team to streamline processes and achieve greater efficiency, ultimately contributing to our success in the market. Notably, our conversion rates have experienced a significant increase, and our sales team is thrilled with the results. Cons While we have overall been highly satisfied with the platform, we have encountered occasional technical issues. Nevertheless, the support provided by Creatio has been instrumental in swiftly resolving these minor issues, ensuring that our overall experience with the platform has remained uninterrupted. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Creatio CRM The availability of no-code tools and a wide array of pre-built workflow solutions were pivotal factors in our decision-making process. These resources offered by Creatio have provided our team with the agility and flexibility to design and implement customized workflows without the need for extensive coding expertise. This comprehensive suite of no-code tools and workflow solutions has been instrumental in driving our decision to choose Creatio CRM as our preferred platform comparing to alternatives. Review Source MK Mitch K. CRM Administrator Computer Software Used the software for: 2+ years ### "Completely satisfied and loyal to Creatio solutions" September 1, 2020 5.0 We opted for Creatio because it offered user-friendly low-code development tools which allowed us to adjust the processes regularly based on our changing business needs and strategies. Now we are fully satisfied with the system and its functionality. Creatio helps us serve our customers better daily. We utilize the platform actively to manage our customer-facing processes as well as improve our internal operations. Pros The system has advanced tools to not only manage but also to constantly improve customer relationship. The system’s agility and scalability are some of the greatest benefits to us. Thanks to the platform’s tools, we are able to keep introducing new solutions to our customers, adding new communication channels, and improving customer-facing workflows regularly. The system also helped us reduce operational costs and grow customer satisfaction level significantly. Even though the system is powerful and feature-rich already, we are confident that the product has a huge potential. Creatio’s team of professionals keep enhancing the system’s functionality with advanced AI-powered solutions and other latest technologies. Cons The learning curve might be steep at times, especially since there is a wide range of useful features that we can utilize for the greater benefit of our business. Having an abundance of solutions and tools to use, we never stop learning something more about the system and its capabilities. While it is definitely a good thing, it might sometimes feel overwhelming since we need to continuously catch up with the new features that Creatio keeps rolling out. Another great thing – they are ensuring all the features are user-friendly, which makes the adoption of new functionality easy. Alternatives considered [ServiceNow Customer Service Management](https://www.capterra.com/p/225960/ServiceNow-Customer-Service-Management/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Creatio CRM Best value for the capabilities and price. Switched from [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) Creatio was significantly more affordable and added more features. Review Source HM Heather M. Sales Hospital & Health Care Used the software for: 2+ years ### "An intuitive CRM tool" August 25, 2020 5.0 I would recommend this tool to others struggling with user adaptation. We have built additional sections for each of our departments and they are getting on board as well. Pros I love the system's UI. It's very similar to salesforce without the heavy price and its easier to customize. We have had great user uptake since launch. Additionally, out outside sales team love the mobile application. Cons The email integration has been tricky with outlook. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reason for choosing Creatio CRM Easier to customize and better UI Switched from [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Low usage, difficult to customize, and poor functionality. Review Source JS Justin S. Director of Operations Transportation/Trucking/Railroad Used the software for: 6-12 months ### "CRM Software Done Right" June 29, 2020 5.0 We have had an excellent time with the software so far. Development has been a breeze, and the Academy has proven to be an incredible tool for providing the answers we need at the pace we need them. Pros \- Ease of customization and management even for non-developers. - Clean intuitive interfaces that eliminate a great deal of hassle from end-user education. - Robust out of the box solutions for many standard business needs. - Excellent pricing and incredibly simple license management. Cons \- Printables and Reports can be difficult to work with and seem to have fallen behind the quality represented elsewhere in the software. - No out of the box support for tagging attachments with metadata necessary for internal security practices and segmentation. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) I needed a product that would allow my team and I, non of whom are developers, to implement and develop the various business processes needed to make the transition to a CRM as painless and beneficial as possible. Creatio has delivered on that in spades all the while saving my company a great deal of money. Review Source VR Verified Reviewer Software Developer Information Technology and Services Used the software for: 6-12 months ### "Flexible CRM, dev-friendly and fast to build on" May 17, 2025 5.0 I had positive experience as a developer. Creatio is flexible and modern, and I had good control over customizations. Projects went faster than with many other systems I worked with before. Pros The platform is very open and easy to work with. I liked how smooth it was to set up integrations and automate processes. The no-code tools also made it easier for business teams to build stuff without always calling us. Cons Nothing big to mention. Some dev docs could be bit more detailed in some parts, but overall the support was helpful. I honestly enjoyed working with the system. Review Source Sharry Karisa M. Founder Education Management Used the software for: 1-2 years ### "Creatio CRM" November 23, 2021 4.0 Before Creatio, basically all that we did was manual and we attempted to offer our types of assistance at a quick speed. We are currently outfitted with clever answers for handle all client confronting processes: deals, showcasing, client assistance tasks, clinical guaranteeing, and claims the executives. Creatio holds cornerstone information of our individuals. The capacity to assemble work processes made Creatio a flat out fit for our business. We tweaked the lead the board cycle, and computerized deals pipe. We convey fundamentally better client care as our representatives have moment admittance to client profiles and see every one of their exercises. The specialists can follow the situation with client cases and give exact data on the goal. Pros Catching data about clients and their workers Making leads from the site The board of gatherings of the outreach group The board reports for promising circumstances The vital strength of the stage is its adaptability. Creatio accompanies out-of-the-case arrangements, yet theyre configurable for your business. Cons At the point when clients go on-prem, there are some additional expenses for microservices. The mix with web-based media requires outsider applications It would be extraordinary to make the framework more easy to use by adding further developed separating and information perception. On a side note, we have as of now seen some critical enhancements in this space this year. Review Source Alona R. Business Analyst Financial Services Used the software for: 2+ years ### "Creatio has everything we need" December 19, 2023 5.0 Pros The standout features include automation tools and seamless integrations with other applications. Creatio also deserves praise for its proactive approach to customer feedback. They continuously adapt and improve their platform based on user suggestions, which is truly outstanding. Cons The platform offers an abundance of options for customization, integration of third-party applications, and data management. However, this extensive functionality can be quite daunting for beginners. It can be challenging to discern where to start or how to progressively leverage the tool's full potential, as the numerous capabilities can cause a sense of overload for new users. Review Source HR Hugues R. CEO Leisure, Travel & Tourism Used the software for: 1-2 years ### "Creatio fromn a low-code lover" August 8, 2024 5.0 We needed the support of a professional partner company to implement but after a few trials we eventually identified the right one adn things started moving more quickly. Pros It's not just a CRM, it is an advanced BPM with a lot of flexibility and ready-made components that are quick and straightforward to implement. Cons The bugs and upgrading from v7 to v8 but the UI is much more attracive so was worth the plunge. Review Source TG Tatjana G. Project manager Financial Services Used the software for: 2+ years ### "Great for productivity improvement!" December 18, 2023 5.0 Pros This tool has been instrumental in substantially enhancing our productivity and fostering stronger collaboration within our team. It has effectively facilitated the consolidation of our projects, even with the geographical dispersion of some of the team members. Moreover, it has provided us with a clearer and more definitive understanding of our strategic trajectory. All in all, it has proven to be a game-changer for our workflows. Cons That would much help to have even more pre-built and composable modules as this will simplify the user adoption process. We know that Creatio's team are inteniv;y working on this. Review Source VR Verified Reviewer CEO Information Technology and Services Used the software for: 2+ years ### "A highly efficient platform with a bunch of pre-built solutions" October 10, 2023 5.0 Creatio is a supportive and flexible partner. Their team has showcased a deep understanding of business strategic goals and the expected outcomes of our digital transformation. They exhibit a remarkable level of industry expertise. Whenever we face issues, the Creatio team consistently delivers timely solutions. Pros We found everything to be impressive, from the user-friendly interface to the smooth data synchronization across multiple customer-facing applications. Creatio offers effective tools for lead and opportunity management, covering the entire journey from lead generation to opportunity closure. The scoring mechanisms are particularly valuable, helping to prioritize crucial leads, and the forecasting tools prove highly efficient for strategic planning. Cons No-code tools are really intuitive. However, our team needed to undergo a training to fill the gaps in our knowledge of business process management. Also, for really complex apps creation, a support of an IT team is still required. Maybe it's specific to industry though. Review Source SS Samuel S. Director of LCS Legal Services Used the software for: 2+ years ### "Version Updates Cause Issues" February 23, 2024 4.0 It has been very frustrating for our team. Pros Not much that I can think of at this time. Cons Version updates causing issues with our apps Freedom UI randomly showing up for clients even though we have deactivated it Creatio Support is not very helpful and it takes explaining the same thing many times for support to understand. Review Source RG Ricardo G. Lic. Administración de Empresas Automotive Used the software for: 2+ years ### "CRM for car sales" January 27, 2023 5.0 It is a user friendly CRM. It easily adapts to the needs of the company and maintains a correct management of the processes. Pros The ease of understanding the use of the platform and the connection with other platforms. It helps to maintain a clean database, this helps decision making. Cons Everything that CRM offers is of great value. Reason for choosing Creatio CRM For the ease of adapting to the needs of the company. Review Source VR Verified Reviewer Client Service Specialist Information Services Used the software for: 2+ years ### "A tool to manage data and clients relationship" October 11, 2023 5.0 I highly recommend Creatio as an efficient platform that delivers exceptional customer experiences, consistently delivers strong results. Pros Сreatio is a remarkable platform that greatly helps contact center agents in streamlining their daily tasks, providing better service to clients, and ultimately boosting client satisfaction. Additionally, they offer a variety of valuable Marketplace solutions to extend Creatio's capabilities. Cons Not much. It may take some time for non-technical specialist to learn how to use the platform. But once you tried, you won’t go back to another product. Review Source RW Richard W. President Computer Software Used the software for: 2+ years ### "bpm'online CRM with business process managment is right for SMB market" August 13, 2019 5.0 Their CRM system and bpm'online business as a whole, has a wealth of helpful tools within the product but also an extensive academy, community and market place that is updated with new insights to accelerate my business. Pros The user interface and organization of the whole system to personalize/customize instead of different tools for sales, marketing, customer service, and operations. All leading to the ability to accelerate business transformation. Cons Reporting generation tools although the analytical dashboards and folders with data export cover most business needs. Reason for choosing Creatio CRM Industry recognition, growing & improving CRM platform, less expensive, easily adaptable to our business needs and those of our clients. Review Source GD Giuliano D. Customer Care Rep Telecommunications Used the software for: 1-2 years ### "The Ideal CRM Solution For Business " April 29, 2024 4.0 Pros It handles our CRM needs effectively and makes customer service issues easy to handle. Cons Everything is straightforward with Creatio CRM Review Source MH Mark H. Commercial Controller Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "BPM online - Very user friendly and practical CRM offering all the functionality you could possibly need." July 31, 2017 5.0 BPM has helped our organisation establish a platform for recording sales team actives and business opportunities across Europe. Has improved communication within teams and between teams. Has provided us with a 360 degree view of the customer account and allowed us to service the customer better, increasing customer satisfaction, while improving our own sales effectiveness. Pros Extremely intuitive to set up and use. Extremely flexible to customise to specific process and reporting needs. Strong metrics and analysis reporting functionality allowing tracking of virtually any performance indicator. Fantastic service throughout from pre-sales, implementation and on going post implementation support. Cost effective in every aspect. Cons Difficult to fault. At times the functionality is so plentiful and rich that this could lead to some confusion with regards to best practice method to implement solutions, however the BPM team offers solid support to always guide you through the best approach to match and fulfil your requirements. Review Source VZ Vladimir Z. CMO Information Technology and Services Used the software for: 1-2 years ### "Efficient CRM tool to optimize and automate key processes" November 9, 2016 5.0 I like to work with the bpm'online system. It connected all the dots between our marketing, sales and service departments creating one single environment. Now we have a complete view of all business activities. The system is powered by bpm engine which enabled us to optimize and automate key processes within the company. Thanks to bpm'online we solved a whole range of business problems - we aligned our marketing, sales and service departments. The system mapped and automated our processes so that we were able to close all the gaps and increase our productivity. Additionally, bpm engine ensured that we were able to flexibly change our processes when needed. Constant improvements led to more efficient and smooth operations and satisfied customers. Cons Like any time you start something new, there is a learning curve. Thus, read user guides and watch videos on the website, dig into the functionality of the product. Review Source Daniel P. Consultor ADF Computer Software Used the software for: Less than 6 months ### "With much to improve, but proven alternative." January 12, 2019 3.0 The idea of ​​using bpm / online, indicated a change in the terms of use and escape of the domain and the monopoly of the great tools that BPM offers. This tool allows us to manage small processes that, in other occasions, we would have to design and leave in files. Pros Simple and basic user interface for any principle that uses BPM as a serious management for business processes. The BPM tool is solid, you can design and implement any process of a slightly simple tranche. Since the coding is in the background (automated by the tool), we take care of the technical and procedural management of each project. Cons A technical level requires many updates, it has basic but powerful features. Its larger competitors incorporate truly powerful tools to create correct BPM flows of guaranteed quality. The incorporation of external services has not yet matured. Review Source Mark C. Logistiek Coördinator Retail Used the software for: Less than 6 months ### "The business process platform is a huge advantage" September 21, 2016 5.0 Bpm’online is really easy to use; we were able to customize and adjust it based on our needs and goals. With bpm’online you’ll never have to bend the way your software works in order to make it support how your business operates. The interface is intuitive, which makes bpm’online easy to work with. I also like their dashboards. Pros Bpm’online helped us integrate all data that we were using. The system helped us to better structure and automate complex workflows. Process automation improved productivity and efficiency of the work. At the same time, the system allowed the staff to demonstrate more personalized approach to each customer having all the client’s information available at a client’s profile. Cons Overall it is good for us. There might have been a few glitches at the beginning, but nothing specific I dislike about the platform. Review Source Marina C. President Internet Used the software for: I used a free trial ### "My experience and results." August 3, 2023 4.0 This platform has proven to be a powerful and highly efficient tool for managing my clients. Pros I really like this platform because it has allowed me to automate and streamline customer service processes, as well as efficiently manage all activities related to my clients. Cons I take a little time to explore the different options and understand how to properly configure and customize the platform for my business needs. Review Source Avery T. Used the software for: Less than 6 months ### "User-friendly CRM software" September 21, 2016 5.0 The bpm’online system was fully adapted to our corporate sales techniques and standards and automated vital sales processes. Moreover, our teams benefited from a greater forecast accuracy, better conversion of leads to opportunities, and more effective collaboration between our sales forces. Sales managers gained greater visibility into each deal and hence can now more effectively manage each sale as the system synchronized the work of our sales reps in all offices. Smart dashboards and reports provided us with crucial sales data used to understand the health of the sales pipelines and forecast actual results. Pros It was really a swift implementation. The bpm’online software was easily integrated with our order management system and other third-party applications. Smart charts and reporting helped us track our real time sales performance and forecast sales, so we did not lose any opportunity in any country. Cons As we purchased the basic support package, technical support was provided only via email, not phone. To receive technical support and consultation via telephone, you need to buy an extended support package. Review Source ST Sam T. Executive Sponsor Computer Software Used the software for: 1-2 years ### "Bpm online is a hidden gem!" September 23, 2016 5.0 Pros Bpm online is a hidden gem! From when I first discovered bpm’online I have always liked the modern and simple user interface and reporting features. It’s great to have found a system that works not only for the users, but also for the management team. Our sales team are field based so it was important to find a system that was cloud-based so they could update their records whilst out on the road. Personally, I love how easy bpm is to customise and to create new business processes – this feature has saved me a lot of time and the company a lot of money. Cons There’s not much that I dislike about the system however it would be great to have an app store where you can see what other sites and systems bpm can integrate with without having to contact the company each time. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.