--- title: "Creatio AI CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Creatio AI CRM the right Real Estate CRM solution for you? Explore 151 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/130149/creatio-ai-crm/reviews/" page_type: "reviews" language: "en" publication_date: "2026-11-03" --- Creatio AI CRM 4.7 (151) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated November 3rd, 2026 # Reviews of Creatio AI CRM Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews EC Eduardo C CROComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “From a technology perspective, it provides the governance, scalability, integration capabilities, and enterprise architecture needed to support long-term growth.“ June 11, 2026 AH Aantt H Quality AssuranceMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “The software is unreliable for call centers, and the vendor lacks emergency escalation during major downtime.“ July 28, 2026 og octavio g IT ManagerAutomotive, 201 - 500 employeesUsed the software for: 6-12 months. “We compared Creatio with traditional top tier CRMs and foud that in that area it is very price competitive because it has tools and functionality built in in other CRMS which have a fixed monthly fee with a variable component according to use.“ November 27, 2025 AH Aantt H Quality AssuranceMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “Support provided no ETA, no workaround, and only sent useless boilerplate replies.“ July 28, 2026 Chris H Business Development DirectorElectrical/Electronic Manufacturing, 11 - 50 employeesUsed the software for: 1-2 years. “Great value for money, great team in the UK that was able to answer every question and took the time to actually listen“ May 24, 2026 AH Aantt H Quality AssuranceMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “Horrible telephony reliability (Velvetel) and terrible support SLA.“ July 28, 2026 Vlada H Marketing ManagerInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “Overall, Creatio CRM provided a robust solution for managing marketing campaigns and customer relationships in one place.“ May 8, 2025 NR Nicole R Marketing SpecialistHuman Resources, 51 - 200 employeesUsed the software for: 1-2 years. “This is one of my primary uses and I have wasted a lot of time after accidentally deleting a section and having no way to retrieve it.“ June 2, 2025 ## Showing most helpful reviews Showing 1-25 of 151 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use R Reviewer Customer Service rep Used the software for: Less than 1 year ### "Creatiocrmden" September 22, 2026 4.0 Flexibility, no-code development tools, and ability to adapt to complex business requirements. Highly customizable and powerful CRM. Pros Flexible workflow and business process automation. Strong integration capabilities and scalability for growing organizations. Cons Initial setup and configuration can be time-consuming. Version updates occasionally create issues with customized applications. Review Source R Reviewer Quality Assurance Used the software for: Less than 1 year ### "Unreliable Telephony, 4+ Hour Outage, and Poor Support" July 29, 2026 1.0 Extremely frustrating for enterprise operations. The software is unreliable for call centers, and the vendor lacks emergency escalation during major downtime. I do not recommend this for high-volume sales teams. Pros The UI looks decent, but it's completely ruined by frequent system instability and broken telephony integrations during work hours. Cons Horrible telephony reliability (Velvetel) and terrible support SLA. Media server errors caused a 4+ hour total outage for our telemarketing team. Support provided no ETA, no workaround, and only sent useless boilerplate replies. Review Source R Reviewer Ingeniero en sistema Used the software for: Less than 1 year ### "Creatio revolución de los CRM " June 18, 2026 5.0 La verdad desde que lo empecé a usar a sido muy buena, la creación de flujos, app, integración se hacen relativamente fácil, cosa que en otras herramientas no puede hacerse tan fácil Pros Su facilidad de integrarse con otras herramientas, su facilidad de aprender a usar la herramienta en la parte de low code ñ Cons La curva de aprendizaje para la parte dev es un poco difícil, y en ocasiones su documentación se me hace muy poco entendible Review Source R Reviewer Analista Used the software for: Less than 1 year ### "Vastante divertido innovador" June 17, 2026 5.0 Me falta explorar más la herramienta y todas su bondades y desventajas es vastante amigable y de fácil uso Pros Es un herramienta bastante amplia La IA que posee parece vastante buena La capacidad de de acceso y roles Cons No sé entiende muy bien el paso a producción con el roll back porfa den un poco mas de detalle por lo demás parece estar bien y lo de la actualización de los paquetes porfa igual dar más detalles Review Source R Reviewer Oficial Used the software for: I used a free trial ### "Una plataforma flexible y eficiente para la gestión de procesos" June 17, 2026 5.0 Mi experiencia ha sido muy positiva. La plataforma ha contribuido a mejorar la gestión de procesos, el seguimiento de solicitudes y la eficiencia operativa. Su flexibilidad y capacidad de automatización la convierten en una herramienta valiosa para optimizar el trabajo diario Pros La facilidad de uso, la automatización de procesos y la capacidad de personalizar flujos de trabajo según las necesidades del negocio. También destaca la visibilidad que ofrece sobre las operaciones y el seguimiento de clientes Cons Algunas configuraciones avanzadas pueden requerir tiempo de aprendizaje inicial. Sin embargo, una vez familiarizado con la plataforma, su uso resulta intuitivo Review Source R Reviewer Ing sistemas y computación Used the software for: Less than 1 year ### "Crm con excelente capacidades de automatizacion " June 17, 2026 5.0 Mi experiencia general con Creatio CRM ha sido muy positiva. La plataforma ofrece herramientas sólidas para la gestión de relaciones con clientes, automatización de procesos y seguimiento de ventas. Además, su capacidad de adaptación a diferentes necesidades empresariales la convierte en una solución versátil para organizaciones de distintos tamaños. Pros Lo que más me gustó de Creatio CRM fue su flexibilidad y capacidad de personalización sin necesidad de mucho desarrollo. La interfaz es intuitiva, facilita la automatización de procesos de negocio y permite gestionar clientes, ventas y flujos de trabajo desde una sola plataforma. Cons La curva de aprendizaje inicial puede ser un poco desafiante para nuevos usuarios debido a la gran cantidad de funcionalidades disponibles. Algunas configuraciones avanzadas también requieren tiempo para comprenderlas y aprovecharlas al máximo. Review Source R Reviewer Producto Used the software for: Less than 1 year ### "Era IA y eficiencia acompañada" June 17, 2026 5.0 Nueva experiencia, nuevo conocimiento, la era IA noa ayudara a tener respuestas mas eficiente y con calidad Pros No hay que ser experto en apis, ser funcional y tener reglas de negocio claras en base a lo requerido cuenta para poder jtilozar la herramienta de forma eficiente Cons Corta la capacitación, necesitamos mas tiempo para poder practicar ya que en lo laboral y personal hay qie hacer balance y mas si hay hijos pequeños Review Source Efraín Manuel B. Oficial de Automaticación de procesos Used the software for: I used a free trial ### "Compleja pero fácil " June 17, 2026 5.0 Genial, debido a las amplias capacidades de la herramienta. Me gustó las capacitaciones presenciales que otorgaron, así como los Workshop Pros La facilidad Low Code y la amplia gestión de funcionalidades. Esto permite que se puedan crear varias aplicaciones con funcionalidades diferentes y personalizadas Cons Al tener una amplia variedad de posibilidades y funcionalidades, es posible que resulte algo abrumador, considerando la gran cantidad de configuraciones requeridas Review Source R Reviewer Analista de Gobierno de datos Used the software for: I used a free trial ### "Primera experiencia con creatio" June 17, 2026 5.0 Una plataforma intuitiva, muy fácil de usar y con tiempos de implementación sumamente rápidos y eficientes Pros La facilidad para crear soluciones empresariales personalizadas y automatizar procesos eficientemente Cons La necesidad constante de refrescar la página de forma manual para ver reflejados los cambios actuales Review Source Manuel Salvador G. Oficial de mejora continua Used the software for: I used a free trial ### "Creatio innovando " June 17, 2026 5.0 Una plataforma muy amplia y robusta que muestra como resolver de manera agil y facil las necesidades de los usuarios Pros La facilidad de crear y su adaptabilidad en las necesidades de los usuarios y como puede resolver complejidades con no code Cons No tengo quejas, me parece una aplicacion bastante robusta que busca cubrir las necesidades del usuario Review Source Rommel B. ### "Great CRM running over a nice business process tool" October 31, 2016 5.0 BPMOnline, like most of the commercial tools out there, is a CRM build over a customizable framework. The main different with other tools, is what this framework offers, and the knowledge required to work on it. First, the business process tool is easy to use yet powerful and robust. It can be used to automate business tasks, implement rules and also, to develop integrations with third party tools. The framework was build in .NET, so certain customizations and scripts are build either in c# (server side code) or javascript (client side code). If you know those languages, your learning curve in BPMOnline (which is normally shorter than others) will be even shorter than the rest of users. On the user side, the system is very friendly and intuitive, so you normally don't get lost in tons of options. Most of then are hidden and reserved for administrators. Pros Main advantages for BPMOnline: 1) Marketing, Sales and Services is fully integrated and normally don't require external or additional tools to work. 2) No hidden costs. The cost model and licenses are quite simple. Your contract normally provides all (and more) of what you need. It's really weird to find unexpected restrictions in the licenses you buy. 3) Learning curve for users, administrators and technicians is very short. With good guidance during implementation, you can take control very fast. Cons Some areas that requires improvements: 1) Integration to third party tools. There are certain integrations that come with the tool like email and phone systems. But others like legacy system or very particular solutions, requires development that can be difficult (not impossible). The lack of existing solutions in the market (free or paid) force you to develop those integrations. 2) Changes are easy to do, but they normally requires compilation. This can take some time, and if it's executed incorrectly, you can affect your instance. 3) The security is very detailed and can be aligned to every model. But, some changes applies just to new records, not to historical information. This can require customizations to work properly. 4) Analytics tool is simple to use and powerful, but it still require some additional features, like calculated variables and export. Review Source R Reviewer Business & sales analyst Used the software for: 1-3 years ### "Cutting-edge agile software solution, designed to optimize your conversion rates and drive business" April 20, 2023 5.0 We recognize that implementing Studio Creatio earlier would have been a strategic move. The platform has proven to be a game-changer for our operations, significantly improving our business processes and increasing our overall resilience, which is paramount in today's rapidly evolving business landscape. Pros Sales Creatio stands out as an exceptional product for automating sales and distribution workflows. As a midsize player in the competitive manufacturing industry, our ability to compete with larger players has been significantly enhanced through our transformational approach and unwavering commitment to continuous innovation. Incorporating no-code tools into our sales/business analytics toolkit has proven to be a valuable addition. These tools have empowered our team to streamline processes and achieve greater efficiency, ultimately contributing to our success in the market. Notably, our conversion rates have experienced a significant increase, and our sales team is thrilled with the results. Cons While we have overall been highly satisfied with the platform, we have encountered occasional technical issues. Nevertheless, the support provided by Creatio has been instrumental in swiftly resolving these minor issues, ensuring that our overall experience with the platform has remained uninterrupted. Review Source Nicole R. Marketing Specialist Used the software for: 1-3 years ### "A decent CRM software" June 3, 2025 3.0 My overall experience is okay. For the price, Creatio does get the job done, however, my team relies on other programs to supplement features that Creatio does not offer. Pros The new email marketing design section is a great improvement. The ease of design and ability to customize marketing emails has greatly increased. The tagging system also helps create email lists and follow clients in their specific pipelines. Cons There is no undo in the email design section. This is one of my primary uses and I have wasted a lot of time after accidentally deleting a section and having no way to retrieve it. I also dislike that you cannot create landing pages to include in emails through Creatio. Review Source MK Mitch K. CRM Administrator Used the software for: 3-5 years ### "Completely satisfied and loyal to Creatio solutions" September 7, 2020 5.0 We opted for Creatio because it offered user-friendly low-code development tools which allowed us to adjust the processes regularly based on our changing business needs and strategies. Now we are fully satisfied with the system and its functionality. Creatio helps us serve our customers better daily. We utilize the platform actively to manage our customer-facing processes as well as improve our internal operations. Pros The system has advanced tools to not only manage but also to constantly improve customer relationship. The system’s agility and scalability are some of the greatest benefits to us. Thanks to the platform’s tools, we are able to keep introducing new solutions to our customers, adding new communication channels, and improving customer-facing workflows regularly. The system also helped us reduce operational costs and grow customer satisfaction level significantly. Even though the system is powerful and feature-rich already, we are confident that the product has a huge potential. Creatio’s team of professionals keep enhancing the system’s functionality with advanced AI-powered solutions and other latest technologies. Cons The learning curve might be steep at times, especially since there is a wide range of useful features that we can utilize for the greater benefit of our business. Having an abundance of solutions and tools to use, we never stop learning something more about the system and its capabilities. While it is definitely a good thing, it might sometimes feel overwhelming since we need to continuously catch up with the new features that Creatio keeps rolling out. Another great thing – they are ensuring all the features are user-friendly, which makes the adoption of new functionality easy. Review Source Heather M. Sales Used the software for: 3-5 years ### "An intuitive CRM tool" September 2, 2020 5.0 I would recommend this tool to others struggling with user adaptation. We have built additional sections for each of our departments and they are getting on board as well. Pros I love the system's UI. It's very similar to salesforce without the heavy price and its easier to customize. We have had great user uptake since launch. Additionally, out outside sales team love the mobile application. Cons The email integration has been tricky with outlook. Review Source JS Justin S. Director of Operations Used the software for: Less than 1 year ### "CRM Software Done Right" July 8, 2020 5.0 We have had an excellent time with the software so far. Development has been a breeze, and the Academy has proven to be an incredible tool for providing the answers we need at the pace we need them. Pros \- Ease of customization and management even for non-developers. - Clean intuitive interfaces that eliminate a great deal of hassle from end-user education. - Robust out of the box solutions for many standard business needs. - Excellent pricing and incredibly simple license management. Cons \- Printables and Reports can be difficult to work with and seem to have fallen behind the quality represented elsewhere in the software. - No out of the box support for tagging attachments with metadata necessary for internal security practices and segmentation. Review Source R Reviewer Data Architect Used the software for: Less than 1 year ### "Creatio is really the best!" June 15, 2026 5.0 Very positive. We enabled plenty of business users and they are capable of creating new elements and adding their new ideas to the platform Pros Definitely the easy of use. You can easily develop, adjust and create new pages from scratch super fast Cons There is not really anything that stand out. If I could name something, it would be the lack of self paced training. Review Source Stuart H. IT Support Used the software for: Less than 1 year ### "Creatio CRM is great!" June 14, 2026 5.0 It really gets your sales team plugged in. They're able to organize data that helps them know how to address the customer's needs. Pros Easy to use and a great system for your sales team. The level of automation really makes it a value. Cons The only challenge, as with any CRM is getting the sales yeam to buy in. The ease of use helps with this alot. Review Source Sharry Karisa M. Founder Used the software for: 1-3 years ### "Creatio CRM" December 3, 2021 4.0 Before Creatio, basically all that we did was manual and we attempted to offer our types of assistance at a quick speed. We are currently outfitted with clever answers for handle all client confronting processes: deals, showcasing, client assistance tasks, clinical guaranteeing, and claims the executives. Creatio holds cornerstone information of our individuals. The capacity to assemble work processes made Creatio a flat out fit for our business. We tweaked the lead the board cycle, and computerized deals pipe. We convey fundamentally better client care as our representatives have moment admittance to client profiles and see every one of their exercises. The specialists can follow the situation with client cases and give exact data on the goal. Pros Catching data about clients and their workers Making leads from the site The board of gatherings of the outreach group The board reports for promising circumstances The vital strength of the stage is its adaptability. Creatio accompanies out-of-the-case arrangements, yet theyre configurable for your business. Cons At the point when clients go on-prem, there are some additional expenses for microservices. The mix with web-based media requires outsider applications It would be extraordinary to make the framework more easy to use by adding further developed separating and information perception. On a side note, we have as of now seen some critical enhancements in this space this year. Review Source Alona R. Business Analyst Used the software for: 3-5 years ### "Creatio has everything we need" December 20, 2023 5.0 Pros The standout features include automation tools and seamless integrations with other applications. Creatio also deserves praise for its proactive approach to customer feedback. They continuously adapt and improve their platform based on user suggestions, which is truly outstanding. Cons The platform offers an abundance of options for customization, integration of third-party applications, and data management. However, this extensive functionality can be quite daunting for beginners. It can be challenging to discern where to start or how to progressively leverage the tool's full potential, as the numerous capabilities can cause a sense of overload for new users. Review Source Verified Reviewer Marketing Manager Used the software for: Less than 1 year ### "Marketing user experience with Creatio" May 9, 2025 5.0 Overall, Creatio CRM provided a robust solution for managing marketing campaigns and customer relationships in one place. Once set up, it made it much easier to automate routine tasks and nurture leads effectively across channels. Pros The marketing automation capabilities are intuitive and flexible, making it easy to build and manage multichannel campaigns. I also appreciated how well the platform integrates customer data across touchpoints to create more targeted and personalized communications. Cons Overall, a good solution, but perhaps they can work on more advanced reporting and analytics features. Review Source TG Tatjana G. Project manager Used the software for: 3-5 years ### "Great for productivity improvement!" December 22, 2023 5.0 Pros This tool has been instrumental in substantially enhancing our productivity and fostering stronger collaboration within our team. It has effectively facilitated the consolidation of our projects, even with the geographical dispersion of some of the team members. Moreover, it has provided us with a clearer and more definitive understanding of our strategic trajectory. All in all, it has proven to be a game-changer for our workflows. Cons That would much help to have even more pre-built and composable modules as this will simplify the user adoption process. We know that Creatio's team are inteniv;y working on this. Review Source Verified Reviewer CEO Used the software for: 3-5 years ### "A highly efficient platform with a bunch of pre-built solutions" October 11, 2023 5.0 Creatio is a supportive and flexible partner. Their team has showcased a deep understanding of business strategic goals and the expected outcomes of our digital transformation. They exhibit a remarkable level of industry expertise. Whenever we face issues, the Creatio team consistently delivers timely solutions. Pros We found everything to be impressive, from the user-friendly interface to the smooth data synchronization across multiple customer-facing applications. Creatio offers effective tools for lead and opportunity management, covering the entire journey from lead generation to opportunity closure. The scoring mechanisms are particularly valuable, helping to prioritize crucial leads, and the forecasting tools prove highly efficient for strategic planning. Cons No-code tools are really intuitive. However, our team needed to undergo a training to fill the gaps in our knowledge of business process management. Also, for really complex apps creation, a support of an IT team is still required. Maybe it's specific to industry though. Review Source Luke A. General Manager Used the software for: 3-5 years ### "Creatio CRM" August 28, 2023 5.0 Pros Ability to customize setup, processes and automations to match business needs Cons Their could be improvement in how some client communications are displayed Review Source R Reviewer Systems Manager Used the software for: 3-5 years ### "A highly recommended solution for customer-centric businesses" September 9, 2020 5.0 Working with Creatio’s team has been a pleasant and rewarding experience. We had a rapid project deployment with the first phase completed in 2 months only and the second deployment finished in 3 months. Thanks to its low-code development tools, we are able to create new tailor-made solutions on the go. These constant process management improvements enabled us to create better ways of interacting with our customers and building rapport with them. Pros The system’s ability to provide us with a complete customer profile, deliver an omnichannel customer experience, and leverage comprehensive analytics. The platform’s tools help us understand our clients and serve them better. Also, the system’s UI is great. Cons The change management process was challenging at first, but our users quickly recognized the intuitiveness of the system. Whenever we had any complications because of our initial lack of knowledge of the system, Creatio team was always ready to help us out. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.