# Creatio CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Creatio CRM the right Government solution for you? Explore 133 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/130149/bpm-online-CRM/reviews --- Creatio CRM 4.7 (133) [View alternatives](https://www.capterra.com/p/130149/bpm-online-CRM/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 28th, 2026 # Reviews of Creatio CRM Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews og octavio g IT ManagerAutomotive, 201 - 500 employeesUsed the software for: 6-12 months. “We compared Creatio with traditional top tier CRMs and foud that in that area it is very price competitive because it has tools and functionality built in in other CRMS which have a fixed monthly fee with a variable component according to use.“ November 27, 2025 NR Nicole R Marketing SpecialistHuman Resources, 51 - 200 employeesUsed the software for: 1-2 years. “This is one of my primary uses and I have wasted a lot of time after accidentally deleting a section and having no way to retrieve it.“ June 2, 2025 Vlada H Marketing ManagerInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “Overall, Creatio CRM provided a robust solution for managing marketing campaigns and customer relationships in one place.“ May 8, 2025 Alona R Business AnalystFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years. “It can be challenging to discern where to start or how to progressively leverage the tool's full potential, as the numerous capabilities can cause a sense of overload for new users.“ December 19, 2023 Viktor K Software DeveloperInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “Creatio is flexible and modern, and I had good control over customizations.“ May 17, 2025 EA Elvia A Ingeniero en sistemas computacionalesInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “I have seen that it takes time to respond, the waiting times are very slow, I don't know why everything is compiled at the time of making a change.“ August 19, 2023 Amanda T Business Development AssociateComputer Software, 201 - 500 employeesUsed the software for: 6-12 months. “They also offer a robust automation features such as lead nurturing and forecasting so we can prioritize sales efforts to meet sales targets.“ May 16, 2023 VS Viktoriia S Marketing Associate and Social Media SpecialistFinancial Services, 51 - 200 employeesUsed the software for: 6-12 months. “Sometimes, we had an issue with the scheduled emails feature.“ February 21, 2024 ## Showing most helpful reviews Showing 1-25 of 133 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sharry Karisa M. Founder Education Management Used the software for: 1-2 years ### "Creatio CRM" November 23, 2021 4.0 Before Creatio, basically all that we did was manual and we attempted to offer our types of assistance at a quick speed. We are currently outfitted with clever answers for handle all client confronting processes: deals, showcasing, client assistance tasks, clinical guaranteeing, and claims the executives. Creatio holds cornerstone information of our individuals. The capacity to assemble work processes made Creatio a flat out fit for our business. We tweaked the lead the board cycle, and computerized deals pipe. We convey fundamentally better client care as our representatives have moment admittance to client profiles and see every one of their exercises. The specialists can follow the situation with client cases and give exact data on the goal. Pros Catching data about clients and their workers Making leads from the site The board of gatherings of the outreach group The board reports for promising circumstances The vital strength of the stage is its adaptability. Creatio accompanies out-of-the-case arrangements, yet theyre configurable for your business. Cons At the point when clients go on-prem, there are some additional expenses for microservices. The mix with web-based media requires outsider applications It would be extraordinary to make the framework more easy to use by adding further developed separating and information perception. On a side note, we have as of now seen some critical enhancements in this space this year. Review Source Alona R. Business Analyst Financial Services Used the software for: 2+ years ### "Creatio has everything we need" December 19, 2023 5.0 Pros The standout features include automation tools and seamless integrations with other applications. Creatio also deserves praise for its proactive approach to customer feedback. They continuously adapt and improve their platform based on user suggestions, which is truly outstanding. Cons The platform offers an abundance of options for customization, integration of third-party applications, and data management. However, this extensive functionality can be quite daunting for beginners. It can be challenging to discern where to start or how to progressively leverage the tool's full potential, as the numerous capabilities can cause a sense of overload for new users. Review Source VR Verified Reviewer Board Member Law Practice Used the software for: 1-2 years ### "Excellent technological execution of the buggy product" May 16, 2019 2.0 Customer service was great and the team dedication to find suitable solution was beyond reproach. Having said that, I felt that I joined their QA team and kept running into bugs that made use of the product impossible until the bug was fixed. Ultimately, I never truly got to use the product and just gave in. Pros Easily customizable. Excellent support from technical side. Cons lots of bugs. new updates would override the fixes and render software useless until new patches would be applied. Review Source Iaro K. Сonsulting Partner Financial Services Used the software for: 2+ years ### "An excellent software for financial institutions" June 8, 2023 5.0 Creatio is incredibly user-friendly, and Creatio support service consistently delivers exceptional assistance, ensuring our our satisfaction at all times. Pros This platform is a great solution for lead and opportunity management, from lead generation to finalizing sales. Great fit and ready-made solution for financial insitutions enables with ready workflows for solving all modern challenges. The platform has a user-friendly interface that enables customization through intuitive drag-and-drop functionality. Cons I don't think there is anything major, I personallt didn't experience such. Review Source Helena B. Strategic Сonsultant Information Technology and Services Used the software for: 2+ years ### "Ready-made solution for large-scale business" September 6, 2023 5.0 Pros The seamless integration of ready-made modules and workflows allows for the creation of any customized solutions, minimizing the requirement for extensive engagement from technical team. Cons I don't know of any significant issues, and I have not personally encountered any such concerns. Review Source josef M. Analyst Financial Services Used the software for: 2+ years ### "CRM that meets your business needs" September 22, 2016 5.0 The bpm’online tools with omnichannel capabilities improved the communication not only with our clients but also within each team and department of our company. Our team had access to all emails, calls, notifications and could track client communications efficiently. It synchronized the work of our marketing, sales and services departments creating a single business environment. Pros There are many things that we like about the bpm’online system. Firstly, availability of advanced tools for omnichannel communications. It ensures effective and direct communication with our clients and we also benefit from always having up-to-date data about all our clients and their preferences. We liked the easy customization and user-friendly interface. The scalability and security of our data was also important. Working with the customer support team during the implementation was pleasant as they demonstrated strong technical expertise and understanding of our organizational needs. Cons The eco-system is not as large as some of the other big vendors have. At the same time, we got a more personalized approach from bpm’online. Review Source Arnaldo F. Director Information Technology and Services Used the software for: 2+ years ### "Creatio’s 360 " June 11, 2021 5.0 very good with passionate people with technology and like to support you Pros Very good looking software and efficient with a lot of ready to use functionalities. You can adapt the sofware at your own flavor to get the most of the power. Cons A better connection with tools like M365 would be a good point. Sometine you don’t know where your are in the different modules Review Source Valerie K. BD Director Events Services Used the software for: 2+ years ### "An amazing solution for organising all your business processes all together!" September 28, 2016 5.0 With BPMOnline you maintain your data base, you manage your projects, sales and cash flow, as well as keep your team well organised and focused. The most amazing thing about BPMOnline for the company staff is that it's also interactive and really fun to use! Pros All our work is based inBPMOnline! We start the day by logging in and end the day by logging out. All our Clients, suppliers, customer relationship, sales & marketing, project management, calendars, cash flow and even accounting system are all in one place! The way we can link all of them just by clicking a button makes our life easy and lets us perfectly focus on business outside 'admin work'. Review Source Daniel M. Travel Consultant Hospitality Used the software for: Less than 6 months ### "Best CRM" September 27, 2016 5.0 With the deployment of the bpm’online software, we aligned the work of our marketing, sales and service teams and integrated data from different locations and channels. What our agents liked is that the bpm’online system enabled them to deliver personalized services and to support each client. Business process management capabilities are a huge advantage of bpm’online for us. Moreover, the bpm’online platform is scalable and flexible and meets the changing needs of the travel market. Finally, the implementation process was thoroughly planned which ensured the success of the project. Pros People like the personalized approach and high-class service that we deliver when they travel. That enabled us to grow very fast. Unfortunately, our CRM system was failing to keep up with the pace of our growth. Hence, there was a need for a more effective CRM solution. We were looking for a software that would support and foster our business expansion and growth. Thanks to the intelligent bpm’online software, we reduced technology costs, and improved productivity. We achieved considerable improvement of sales and marketing productivity. Our improved interactions with clients resulted in increased revenue and customer loyalty. Cons There wasn’t anything to dislike. The project was carefully planned and thought through – thus, everything worked fine. Review Source Dmitriy B. Used the software for: 2+ years ### "All business processes are automated within bpm’online CRM" November 5, 2016 5.0 My company works in service business (education) and we need to do the best we can for our clients. Having marketing, sales and service in a single platform has easily been one of the best benefits to date. Outlook integration works perfectly and really saves time for everyone. And from a support standpoint, they provide top-notch service 24/7. Within bpm’online we automate sales processes and pipeline management, email marketing, event management, billing clients’ hours. Pros We have had the full bpm’online CRM for marketing, sales and service for several years now and can’t imagine our business without it. Implementation was very fast and we started using the out-of-the-box processes right away. The best part of the implementation was sales module. Integration was seamless with our other systems. No coding experience or extensive training was needed. Cons To some extend it can be a bit complicated for non-techy users. At the same time, once our team started using it daily, they absolutely loved it. Review Source HR Hugues R. CEO Leisure, Travel & Tourism Used the software for: 1-2 years ### "Creatio fromn a low-code lover" August 8, 2024 5.0 We needed the support of a professional partner company to implement but after a few trials we eventually identified the right one adn things started moving more quickly. Pros It's not just a CRM, it is an advanced BPM with a lot of flexibility and ready-made components that are quick and straightforward to implement. Cons The bugs and upgrading from v7 to v8 but the UI is much more attracive so was worth the plunge. Review Source TG Tatjana G. Project manager Financial Services Used the software for: 2+ years ### "Great for productivity improvement!" December 18, 2023 5.0 Pros This tool has been instrumental in substantially enhancing our productivity and fostering stronger collaboration within our team. It has effectively facilitated the consolidation of our projects, even with the geographical dispersion of some of the team members. Moreover, it has provided us with a clearer and more definitive understanding of our strategic trajectory. All in all, it has proven to be a game-changer for our workflows. Cons That would much help to have even more pre-built and composable modules as this will simplify the user adoption process. We know that Creatio's team are inteniv;y working on this. Review Source VR Verified Reviewer CEO Information Technology and Services Used the software for: 2+ years ### "A highly efficient platform with a bunch of pre-built solutions" October 10, 2023 5.0 Creatio is a supportive and flexible partner. Their team has showcased a deep understanding of business strategic goals and the expected outcomes of our digital transformation. They exhibit a remarkable level of industry expertise. Whenever we face issues, the Creatio team consistently delivers timely solutions. Pros We found everything to be impressive, from the user-friendly interface to the smooth data synchronization across multiple customer-facing applications. Creatio offers effective tools for lead and opportunity management, covering the entire journey from lead generation to opportunity closure. The scoring mechanisms are particularly valuable, helping to prioritize crucial leads, and the forecasting tools prove highly efficient for strategic planning. Cons No-code tools are really intuitive. However, our team needed to undergo a training to fill the gaps in our knowledge of business process management. Also, for really complex apps creation, a support of an IT team is still required. Maybe it's specific to industry though. Review Source SS Samuel S. Director of LCS Legal Services Used the software for: 2+ years ### "Version Updates Cause Issues" February 23, 2024 4.0 It has been very frustrating for our team. Pros Not much that I can think of at this time. Cons Version updates causing issues with our apps Freedom UI randomly showing up for clients even though we have deactivated it Creatio Support is not very helpful and it takes explaining the same thing many times for support to understand. Review Source RG Ricardo G. Lic. Administración de Empresas Automotive Used the software for: 2+ years ### "CRM for car sales" January 27, 2023 5.0 It is a user friendly CRM. It easily adapts to the needs of the company and maintains a correct management of the processes. Pros The ease of understanding the use of the platform and the connection with other platforms. It helps to maintain a clean database, this helps decision making. Cons Everything that CRM offers is of great value. Reason for choosing Creatio CRM For the ease of adapting to the needs of the company. Review Source VR Verified Reviewer Client Service Specialist Information Services Used the software for: 2+ years ### "A tool to manage data and clients relationship" October 11, 2023 5.0 I highly recommend Creatio as an efficient platform that delivers exceptional customer experiences, consistently delivers strong results. Pros Сreatio is a remarkable platform that greatly helps contact center agents in streamlining their daily tasks, providing better service to clients, and ultimately boosting client satisfaction. Additionally, they offer a variety of valuable Marketplace solutions to extend Creatio's capabilities. Cons Not much. It may take some time for non-technical specialist to learn how to use the platform. But once you tried, you won’t go back to another product. Review Source RW Richard W. President Computer Software Used the software for: 2+ years ### "bpm'online CRM with business process managment is right for SMB market" August 13, 2019 5.0 Their CRM system and bpm'online business as a whole, has a wealth of helpful tools within the product but also an extensive academy, community and market place that is updated with new insights to accelerate my business. Pros The user interface and organization of the whole system to personalize/customize instead of different tools for sales, marketing, customer service, and operations. All leading to the ability to accelerate business transformation. Cons Reporting generation tools although the analytical dashboards and folders with data export cover most business needs. Reason for choosing Creatio CRM Industry recognition, growing & improving CRM platform, less expensive, easily adaptable to our business needs and those of our clients. Review Source GD Giuliano D. Customer Care Rep Telecommunications Used the software for: 1-2 years ### "The Ideal CRM Solution For Business " April 29, 2024 4.0 Pros It handles our CRM needs effectively and makes customer service issues easy to handle. Cons Everything is straightforward with Creatio CRM Review Source MH Mark H. Commercial Controller Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "BPM online - Very user friendly and practical CRM offering all the functionality you could possibly need." July 31, 2017 5.0 BPM has helped our organisation establish a platform for recording sales team actives and business opportunities across Europe. Has improved communication within teams and between teams. Has provided us with a 360 degree view of the customer account and allowed us to service the customer better, increasing customer satisfaction, while improving our own sales effectiveness. Pros Extremely intuitive to set up and use. Extremely flexible to customise to specific process and reporting needs. Strong metrics and analysis reporting functionality allowing tracking of virtually any performance indicator. Fantastic service throughout from pre-sales, implementation and on going post implementation support. Cost effective in every aspect. Cons Difficult to fault. At times the functionality is so plentiful and rich that this could lead to some confusion with regards to best practice method to implement solutions, however the BPM team offers solid support to always guide you through the best approach to match and fulfil your requirements. Review Source VR Verified Reviewer Digital Marketing Freelancer Marketing and Advertising Used the software for: Less than 6 months ### "A usefull marketing automation tool from first glance" October 10, 2023 5.0 Pros The campaign feature within Creatio has been impressive,allowing to execute even the most complex campaigns effortlessly, all while providing comprehensive insights into customer behaviors with just a few clicks. Cons I'm still getting acquainted with the system, so there isn't much to say about dislikes. The onboarding process appears to be smoothly and clear. Review Source DB Derek B. Business Unit Manager Management Consulting Used the software for: Less than 6 months ### "Good choice for the fair price" November 18, 2016 5.0 There were numerous CRM options for us to choose from, and they all seem to have strengths. What we liked about bpm’online was that it provides one place for everything we need, from business development through to managing projects, processing orders and more. We’re still making internal decisions on naming conventions and numerous details which is stalling the process. I think we will benefit from being able to allocate tasks to various people which will help us to track and manage all of our projects. Pros We like the fact that we could host it on-site. The customization of the system is also great, however it does mean that more work needs to put invested up front. We have not got to a point where our entire company is using the system, but we have made some headway. I can see that it will help streamline our business. Cons Other CRM’s have a cleaner look and feel, and slightly more engaging graphics. I feel that there might be a little too much clutter on some of the pages, but understand that it can be customized. Customization of the system has been taking too long, however this is mostly due to us not having the time or resources to dedicate to setting bpm’online up 100% for our business. So while it is beneficial that we can customize just about everything, the drawback that we have experienced is that we have been struggling internally to make decisions on the way forward. Review Source KSS Ka Shin S. Social Media Executive Used the software for: 1-2 years ### "bpm'online is a tools that can meet our business needs!" July 10, 2018 5.0 Bpm'online tools that improved our communication not just only with our clients but also with the team of our company. Is ease to use in terms of access our emails, calls, notifications and also client communications. Pros It's simple to use and user friendly. Response from their help desk is pretty quick and willing to answer all the question unlike others. Processes automation. Cons Didn't provide a modular pricing that we can adjust according to what we needs. Design features in marketing is limited. Review Source ST Sam T. Information Technology and Services Used the software for: 1-2 years ### "BPM online is a hidden gem" September 1, 2016 5.0 Bpm online is a hidden gem! From when I first discovered bpm'online I have always liked the modern and simple user interface and reporting features. It's great to have found a system that works not only for the users, but also for the management team. They find it much easy to see where the marketing, sales and service teams are and whether they're going to hit their targets. Our sales team are field based so it was important to find a system that was cloud-based so they could update their records whilst out on the road. Pros Personally, I love how easy bpm is to customise and to create new business processes this feature has saved me a lot of time and the company a lot of money. The biggest benefit is that our sales team now actually use our CRM because they use the reporting dashboards to see where they are and to compete with the other sales reps! Cons There's not much that I dislike about the system however it would be great to have an app store where you can see what other sites and systems bpm can integrate with without having to contact the company each time. Review Source AH Ashley H. Sales and Marketing Coordinator Pharmaceuticals Used the software for: 1-2 years ### "Customized to Fit Small Pharmaceutical Company's Needs" September 13, 2018 5.0 bpm'online has allowed us to discover several issues within our organization; those issues are related to follow-up and the sharing of information regarding customers, quotes & sales. These problems have all been fixed by utilizing bpm'online's "Activities" module. Pros bpm'online has a plethora of training videos and tools to help users get acquainted with the system. As a small pharmaceutical company, we have grown exponentially simply by using the Sales product from bpm'online. It has been very easy to customize the system to fit our needs. Cons I cannot think of one thing that I dislike about this system! Review Source SM Stefano M. Sales Director Information Technology and Services Used the software for: 6-12 months ### "A fresh approach to CRM" September 5, 2016 4.0 We've been using Bpm'online for several months and it's a great benefit to our business management processes: it helps tracking our business initiatives since the very beginning in an easy and intuitive way. We had other products before, but eventually all of them were too wearisome to use, specially for routine tasks and standards ops: after a while the account managers perceived CRM as an additional burden instead of a help, and dropped it. Pros 1\. Ease of use 2. Integrated vision of marketing, sales and support 3. Process automation 4. Supportive company Cons 1\. Deep customization requires advanced skills 2. Customer support is rather good, but with a more proactive apprach could be much better 3. Heavy usage may suffer from performance issues Review Source Similar Products Featured ## Related categories [CRM](https://www.capterra.com/customer-relationship-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Financial CRM](https://www.capterra.com/financial-crm-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.