# Page 2 | Creatio CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Creatio CRM the right Loan Origination solution for you? Explore 133 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/130149/bpm-online-CRM/reviews --- Creatio CRM 4.7 (133) [View alternatives](https://www.capterra.com/p/130149/bpm-online-CRM/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 18th, 2026 # Page 2 - Reviews of Creatio CRM ## Showing most helpful reviews Showing 26-50 of 133 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use oG octavio G. IT Manager Automotive Used the software for: 6-12 months ### "A winning solution of CRM + BPM + AI " November 27, 2025 5.0 Very good tool with a modern and friendly interface. The key factor is to become proficient in is use and development early in the implementatin cycle. Pros The combination of modern CRM with BPM and visual workflow programing with no-code (minimal code) is very good. It also incorporates AI agents for end user assistance but also for workflow development which simplifies its use. We compared Creatio with traditional top tier CRMs and foud that in that area it is very price competitive because it has tools and functionality built in in other CRMS which have a fixed monthly fee with a variable component according to use. ON lte long run the other solutions would become more expensive to own. Cons It is a very new product (to us) and we are still learning to use it and develop on it as we are used to traditional coding tools, however this will improve with use. Review Source Response from Creatio November 28, 2025 Hello Octavio, We’re delighted to hear that the combination of CRM, BPM, visual no-code tools, and AI assistance stands out for you, especially in comparison with traditional CRMs. We completely understand the learning curve when moving from traditional coding to no-code, and we’re confident it will get easier as you continue working with the platform. Our team is always here to support you through that journey. NYP Norma Yessica P. Bussiness Debelopment Marketing and Advertising Used the software for: 1-2 years ### "Creatio es una súper herramienta " November 25, 2025 5.0 Muy buena, intuitiva y fácil de usar. Crear un proceso de negocio es muy rápido, al igual que los Dashboards Pros Su nivel de personalización en poco tiempo, hemos realizado implementaciones de procesos en semanas y con menos esfuerzo Cons Algunas integraciones se han complicado. También en algunos Dashboard de Freeform no tenemos la opción de porcentaje Review Source GL Gerardo L. Gerente de Marketing Farming Used the software for: 6-12 months ### "Simplicidad en la implementación" November 26, 2025 5.0 es muy buena, ágil Practica. puedo capacitar al equipo fácilmente para que realice sus trabajos. es bien aceptada por el usuario. Pros Velocidad de implementación, costo beneficio, facilidad de uso. Capacidad de poder generar mis propios dashboards. Cons la velocidad de carga de algunas pantallas. tampoco en los Dashboards puedo hacer que si me paro en una barra me filtre todo el panel por ese indicador. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Creatio CRM relacion costo beneficio y velocidad propuesta de implementacion Review Source Response from Creatio November 28, 2025 Hello Gerardo, Thank you so much for your thoughtful review! We’re glad to hear you’re enjoying the fast implementation, ease of use, and the flexibility to create your own dashboards along with the positive adoption by your team. We also appreciate your feedback on loading speed and dashboard filtering. Insights like these help us continue improving the experience. Thanks again for choosing Creatio, we’re here anytime you need support! 🙌 MAS Miguel Angel S. Pmo Information Technology and Services Used the software for: 6-12 months ### "Creatio gran elección" November 25, 2025 5.0 Una solucion util con grandes ventajas que pueden ayudar a eficientar la operacion y ser agiles en la go to market Pros La parte de procesos que puedes crear, y la rapides con la que puedes poner un proceso en produccion Cons Un poco complejo como manejas las procesos, que se tienen que comprar add-ons para generar pdf cuando existen otras soluciones que si permiten generar un pdf sin necesidad de comprar addons Review Source Response from Creatio December 2, 2025 Hello Miguel! Thanks so much for sharing your thoughts! We’re really happy to hear that Creatio helps you build and launch processes quickly and that it’s supporting your operations and go-to-market efforts. Thanks as well for the note about PDF generation. Feedback like this is extremely helpful as we continue to improve the platform. MÁH Miguel Ángel H. Coordinador de indicadores de negocio Internet Used the software for: 1-2 years ### "Mi mejor versión actual de negocio" November 25, 2025 5.0 Uso contidiano ágil. Innovadora y efectiva en la aplicación de mis procesos en la organización. Tod ok Pros La practicidad, la IA y la flexibilidad Para la aplicación en la empresa es bastante útil la oportunidad sobre el uso de Creatio para poder aplicar la inteligencia sobre mi negocio y permite tomar mejores decisiones Cons Hasta el momento no tengo desventajas. El uso me permite realizar mis actividades de forma más ágil y práctica Review Source Response from Creatio November 27, 2025 ¡Muchas gracias por tu reseña! Nos encanta saber que Creatio te ayuda a trabajar de forma ágil y a tomar mejores decisiones en tu día a día. Agradecemos mucho tu confianza! VR Verified Reviewer Software Developer Information Technology and Services Used the software for: 6-12 months ### "Flexible CRM, dev-friendly and fast to build on" May 17, 2025 5.0 I had positive experience as a developer. Creatio is flexible and modern, and I had good control over customizations. Projects went faster than with many other systems I worked with before. Pros The platform is very open and easy to work with. I liked how smooth it was to set up integrations and automate processes. The no-code tools also made it easier for business teams to build stuff without always calling us. Cons Nothing big to mention. Some dev docs could be bit more detailed in some parts, but overall the support was helpful. I honestly enjoyed working with the system. Review Source NR Nicole R. Marketing Specialist Human Resources Used the software for: 1-2 years ### "A decent CRM software" June 2, 2025 3.0 My overall experience is okay. For the price, Creatio does get the job done, however, my team relies on other programs to supplement features that Creatio does not offer. Pros The new email marketing design section is a great improvement. The ease of design and ability to customize marketing emails has greatly increased. The tagging system also helps create email lists and follow clients in their specific pipelines. Cons There is no undo in the email design section. This is one of my primary uses and I have wasted a lot of time after accidentally deleting a section and having no way to retrieve it. I also dislike that you cannot create landing pages to include in emails through Creatio. Review Source VR Verified Reviewer Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Marketing user experience with Creatio" May 8, 2025 5.0 Overall, Creatio CRM provided a robust solution for managing marketing campaigns and customer relationships in one place. Once set up, it made it much easier to automate routine tasks and nurture leads effectively across channels. Pros The marketing automation capabilities are intuitive and flexible, making it easy to build and manage multichannel campaigns. I also appreciated how well the platform integrates customer data across touchpoints to create more targeted and personalized communications. Cons Overall, a good solution, but perhaps they can work on more advanced reporting and analytics features. Review Source MF Marcos F. Gerente de IT Farming Used the software for: 6-12 months ### "De intuición a información " November 25, 2025 5.0 Creo que es una herramienta muy flexible que pocas soluciones lo tienen. Necesitamos más recursos de nuestro partner. Pros Su enfoque no code y poder modelizar fácilmente los procesos de la empresa. Cualquier ajuste se hace rápido. Cons La aplicación Mobile, dificultad para configurar los campos personalizados. Dependencia de diseñar un buen modelo, porque relfeja tal cual londiseñas. Review Source Response from Creatio November 27, 2025 ¡Muchas gracias por compartir tu experiencia! Nos alegra saber que valoras el enfoque no-code y la facilidad para modelar procesos rápidamente. También agradecemos tus comentarios sobre la app móvil y la configuración—son muy útiles para seguir mejorando. MM Marianne M. Micro certificaciones zona norte Government Administration Used the software for: I used a free trial ### "Placentero" November 25, 2025 5.0 Atentos, serviciales, ágiles, actitud de servicio, amabilidad, siempre claros y concisos, en general lo recomiendo Pros La accesibilidad y el servicio en general muy completo, la resolución de dudas y problemas es preciso Cons No tengo ninguna queja ya que la buena actitud es primordial en su equipo de trabajo, sin duda lo recomendaría Review Source AL Anna L. Recruiting Specialist Staffing and Recruiting Used the software for: 1-2 years ### "Creatio CRM for Powerful Customer Support" December 2, 2024 5.0 Creatio CRM has dynamic measure for managing every customer concern. Pros Creatio CRM is executive and reliable in controlling all the procurement processes. Cons Creatio CRM is practical and offers decency in service delivery. Switched from [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/)[Neon CRM](https://www.capterra.com/p/102088/NeonCRM/)[Solve CRM](https://www.capterra.com/p/41409/Solve360/)[AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/) The efficiency in supporting all customer relations from this tool is something enticing. Review Source JCD Juan Carlos D. Director Program Development Used the software for: I used a free trial ### "Diseuptiva " November 25, 2025 5.0 Excelente, el evento está muy bien organizado, prolijo. Con ejemplos concisos y prácticos y animaron en todo momento a que participemos. Pros La combinación de agentes IA + aplicaciones convencionales. Las empresas elevarán su productividad. Hoy es el momento de innovar en la experiencia de ventas centrada en el cliente Cons Más difusión en LA, quizás deban pensar oficinas en Perú para difundir su uso ahora q estamos en pleno proceso de nuevos cambios. Review Source EA Elvia A. Ingeniero en sistemas computacionales Information Technology and Services Used the software for: 6-12 months ### "learning and satisfaction of successful use :)" August 19, 2023 4.0 I like it, I love it, the more I get to know and understand it, the more I like it. For me, learning is very important, and applying this learning makes me feel useful, that I am progressing in my knowledge. It makes me feel good. Thanks for asking. Pros It is a software that by getting to know it one learns to identify and become familiar with its functionality. If it's hard work. However, by striving and pacting, one grows fond of him, falls in love with Creatio. Because by understanding it, you get to know everything that can be done with creatio. Thank you very much for designing, developing and building such an excellent product. Cons I have seen that it takes time to respond, the waiting times are very slow, I don't know why everything is compiled at the time of making a change. Another point is the dependencies that it has, they are complicated to understand, and therefore, as a result of this, errors have been made, I believe that understanding this issue is solved, or that there is a more in-depth documentation of issues in more depth. Review Source AB Alexander B. Business & sales analyst Oil & Energy Used the software for: 1-2 years ### "Cutting-edge agile software solution, designed to optimize your conversion rates and drive business" April 13, 2023 5.0 We recognize that implementing Studio Creatio earlier would have been a strategic move. The platform has proven to be a game-changer for our operations, significantly improving our business processes and increasing our overall resilience, which is paramount in today's rapidly evolving business landscape. Pros Sales Creatio stands out as an exceptional product for automating sales and distribution workflows. As a midsize player in the competitive manufacturing industry, our ability to compete with larger players has been significantly enhanced through our transformational approach and unwavering commitment to continuous innovation. Incorporating no-code tools into our sales/business analytics toolkit has proven to be a valuable addition. These tools have empowered our team to streamline processes and achieve greater efficiency, ultimately contributing to our success in the market. Notably, our conversion rates have experienced a significant increase, and our sales team is thrilled with the results. Cons While we have overall been highly satisfied with the platform, we have encountered occasional technical issues. Nevertheless, the support provided by Creatio has been instrumental in swiftly resolving these minor issues, ensuring that our overall experience with the platform has remained uninterrupted. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Creatio CRM The availability of no-code tools and a wide array of pre-built workflow solutions were pivotal factors in our decision-making process. These resources offered by Creatio have provided our team with the agility and flexibility to design and implement customized workflows without the need for extensive coding expertise. This comprehensive suite of no-code tools and workflow solutions has been instrumental in driving our decision to choose Creatio CRM as our preferred platform comparing to alternatives. Review Source MK Mitch K. CRM Administrator Computer Software Used the software for: 2+ years ### "Completely satisfied and loyal to Creatio solutions" September 1, 2020 5.0 We opted for Creatio because it offered user-friendly low-code development tools which allowed us to adjust the processes regularly based on our changing business needs and strategies. Now we are fully satisfied with the system and its functionality. Creatio helps us serve our customers better daily. We utilize the platform actively to manage our customer-facing processes as well as improve our internal operations. Pros The system has advanced tools to not only manage but also to constantly improve customer relationship. The system’s agility and scalability are some of the greatest benefits to us. Thanks to the platform’s tools, we are able to keep introducing new solutions to our customers, adding new communication channels, and improving customer-facing workflows regularly. The system also helped us reduce operational costs and grow customer satisfaction level significantly. Even though the system is powerful and feature-rich already, we are confident that the product has a huge potential. Creatio’s team of professionals keep enhancing the system’s functionality with advanced AI-powered solutions and other latest technologies. Cons The learning curve might be steep at times, especially since there is a wide range of useful features that we can utilize for the greater benefit of our business. Having an abundance of solutions and tools to use, we never stop learning something more about the system and its capabilities. While it is definitely a good thing, it might sometimes feel overwhelming since we need to continuously catch up with the new features that Creatio keeps rolling out. Another great thing – they are ensuring all the features are user-friendly, which makes the adoption of new functionality easy. Alternatives considered [ServiceNow Customer Service Management](https://www.capterra.com/p/225960/ServiceNow-Customer-Service-Management/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Creatio CRM Best value for the capabilities and price. Switched from [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) Creatio was significantly more affordable and added more features. Review Source Veronika C. Global Marketing Manager Computer Software Used the software for: 2+ years ### "Powerful CRM that streamlines the processes in the company" June 29, 2017 5.0 Pros Working as a marketing manager in the big company, which has several offices all over the world, I can see the importance for us to effectively coordinate the teamwork and develop a unified approach to our customers. Bpm’online helped us to automate our core processes and align marketing, sales and service on a single platform. Our sales team is happy with the system, especially with lead management, opportunity management, field sales management and sales forecasting features. With bpm’online, they are able to manage end-to-end sales cycle and communication with the customers via multiple channels. Our service team outlines the problem management feature, as it allows unifying similar cases into a problem, assigning agents to resolve it. Moreover, customer support managers can track the agents’ performance in terms of problem resolution efficiency. As a marketing manager, I really enjoyed the website behavior tracking function. With the help of bpm’online marketing, all the information on the pages visited by a client and the time spent on each page is sent to the system. Thus, it enables to understand the needs of a prospect better, track the most effective lead generation channels and launch trigger campaigns based on lead’s preferences. By the way, it is so easy to create a campaign now with the intuitive campaign designer and then monitor its efficiency. What is more, with bpm’online, we automated our routine tasks, and now we are fully concentrated on the important issues. Cons Working with bpm’online during quite a long period of time I have not noticed any essential drawbacks which I can mention. Review Source Rommel B. Information Technology and Services Used the software for: ### "Great CRM running over a nice business process tool" October 31, 2016 5.0 BPMOnline, like most of the commercial tools out there, is a CRM build over a customizable framework. The main different with other tools, is what this framework offers, and the knowledge required to work on it. First, the business process tool is easy to use yet powerful and robust. It can be used to automate business tasks, implement rules and also, to develop integrations with third party tools. The framework was build in .NET, so certain customizations and scripts are build either in c# (server side code) or javascript (client side code). If you know those languages, your learning curve in BPMOnline (which is normally shorter than others) will be even shorter than the rest of users. On the user side, the system is very friendly and intuitive, so you normally don't get lost in tons of options. Most of then are hidden and reserved for administrators. Pros Main advantages for BPMOnline: 1) Marketing, Sales and Services is fully integrated and normally don't require external or additional tools to work. 2) No hidden costs. The cost model and licenses are quite simple. Your contract normally provides all (and more) of what you need. It's really weird to find unexpected restrictions in the licenses you buy. 3) Learning curve for users, administrators and technicians is very short. With good guidance during implementation, you can take control very fast. Cons Some areas that requires improvements: 1) Integration to third party tools. There are certain integrations that come with the tool like email and phone systems. But others like legacy system or very particular solutions, requires development that can be difficult (not impossible). The lack of existing solutions in the market (free or paid) force you to develop those integrations. 2) Changes are easy to do, but they normally requires compilation. This can take some time, and if it's executed incorrectly, you can affect your instance. 3) The security is very detailed and can be aligned to every model. But, some changes applies just to new records, not to historical information. This can require customizations to work properly. 4) Analytics tool is simple to use and powerful, but it still require some additional features, like calculated variables and export. Review Source NP Nynke P. Yacht Sales Coordinator Hospitality Used the software for: 2+ years ### "Impressive, user friendly CRM tool that streamlines your sales process in no time!" February 27, 2024 5.0 Implementing Creatio in our sales process has streamlined our sales process, kept us on our toes to follow up with every lead, respond in a timely manner, keep track of our customer information and have access to live analytical sales stats. I would recommend this CRM to everyone, the support team is impressive. Pros Easy to customize, fully integrated. Ongoing development and a great support team! Cons NO cons have been encountered for us. We have positive experience only Reason for choosing Creatio CRM Customizing options for our business model Review Source OY Olya Y. PMM Information Technology and Services Used the software for: 6-12 months ### "This is a highly scalable and customizable solution, must-have for businesses seeking a CRM " April 5, 2023 5.0 This is a highly scalable and customizable solution that offers a comprehensive suite of tools to design workflows that align with your organization's unique business processes. Its adaptability to cater to the diverse needs of various departments and companies is unmatched, making it a must-have for businesses seeking a CRM solution. The ability to manage workflows and business processes is essential for any organization, and this software delivers on that front, providing a robust platform to integrate all corporate solutions into a single IT environment. Effective data visualization is critical to making informed decisions, and this software ensures that the visualization of data is accurate and precise. With virtually limitless customization options, businesses can tailor the software to their specific requirements. Furthermore, built-in reporting and analytics offer valuable customer insights, making it easier for businesses to stay on top of their game. The software is user-friendly, cost-effective, and has gained significant popularity in the market. Pros Creatio offers great agility, enabling us to quickly adapt and make changes as necessary. We often refrain from altering anything that is already functioning well and instead utilize the out-of-the-box modules for tasks such as sales forecasting, opportunity management, marketing autometion and more Cons Overall everything is good, any question and inconvenience can be solved promptly Review Source HM Heather M. Sales Hospital & Health Care Used the software for: 2+ years ### "An intuitive CRM tool" August 25, 2020 5.0 I would recommend this tool to others struggling with user adaptation. We have built additional sections for each of our departments and they are getting on board as well. Pros I love the system's UI. It's very similar to salesforce without the heavy price and its easier to customize. We have had great user uptake since launch. Additionally, out outside sales team love the mobile application. Cons The email integration has been tricky with outlook. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reason for choosing Creatio CRM Easier to customize and better UI Switched from [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Low usage, difficult to customize, and poor functionality. Review Source Álvaro M. Freelance Marketing and Advertising Used the software for: I used a free trial ### "Completa y eficiente gestión de base de datos de contactos y control sobre las ventas" May 1, 2023 4.0 La curva de aprendizaje inicial es algo elevada, pero es una plataforma que cumple a la perfección y no defrauda en cuanto a sus opciones para manejo de contactos de clientes y control sobre procesos de ventas Pros Sin duda, la automatización de procesos de ventas, marketing y las herramientas disponibles para la gestión de clientes potenciales Cons Aunque la plataforma es altamente personalizable, puede ser un desafío para los usuarios menos técnicos configurar y personalizar la plataforma de acuerdo a sus necesidades. Review Source VR Verified Reviewer Business Development Manager Information Technology and Services Used the software for: 6-12 months ### "Great tool for sales forecasting and operations " October 11, 2023 5.0 Our experience with Creatio is positive. Implementation and usage have been relatively effortless. We've managed the transformation project internally, and our team now effectively utilizes the system for lead management, opportunity management, sales forecasting. Pros It's user-friendly customization options, and the remarkable improvement in the accuracy of our sales forecasting. Dashboards have significantly enhanced our visibility and helped us better align with different units. Cons We successfully implemented everything within just a couple of months, although we did encounter a few challenges along the way. However, the no-code functionality allowed us to find quick and flexible solutions. Review Source VR Verified Reviewer Business Analyst Information Technology and Services Used the software for: 2+ years ### "Multifuntional customizable tool that helps organize and facilitate daily business routine" October 10, 2023 5.0 Pros We enjoy using Creatio, it has quite intuitive user interface and introduces a lot of possibilities to be customised according to the specific needs of your business. Cons As with any software we sometimes run into issues, but it happens with any software and doesn't affect our overall positive feedback regarding the product. Review Source VR Verified Reviewer Head Of IT Staffing and Recruiting Used the software for: 1-2 years ### "Creatio para nós" August 2, 2023 5.0 Pros No Creatio foi possível criar uma replica do cenário que precisavamos. Nosso ambiente é um mix de CRM e ATS muito customizado. Temos diversos produtos e integrações com fluxos diferentes e o Creatio é capaz de reproduzir a dinâmica esperada pelo time de usuários e por nossos desenvolvedores. O apoio e proximidade de nossa consultoria também tem sido fundamental para o avanço e acompanhamento das frentes Cons Gostaria de ter mais dinamica nas buscas feitas no sistema. Nossa utilização depende muito dos mecanismos de busca e esse é um ponto de atenção. Reason for choosing Creatio CRM Abertura para integrações e customizações Review Source LA Luke A. General Manager Leisure, Travel & Tourism Used the software for: 2+ years ### "Creatio CRM" August 26, 2023 5.0 Pros Ability to customize setup, processes and automations to match business needs Cons Their could be improvement in how some client communications are displayed Reason for choosing Creatio CRM customization ability, no code Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.