# Creatio CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Creatio CRM the right Sales Force Automation solution for you? Explore 134 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/130149/bpm-online-CRM/reviews --- Creatio CRM 4.7 (134) [View alternatives](https://www.capterra.com/p/130149/bpm-online-CRM/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 26th, 2026 # Reviews of Creatio CRM Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews og octavio g IT ManagerAutomotive, 201 - 500 employeesUsed the software for: 6-12 months. “We compared Creatio with traditional top tier CRMs and foud that in that area it is very price competitive because it has tools and functionality built in in other CRMS which have a fixed monthly fee with a variable component according to use.“ November 27, 2025 NR Nicole R Marketing SpecialistHuman Resources, 51 - 200 employeesUsed the software for: 1-2 years. “This is one of my primary uses and I have wasted a lot of time after accidentally deleting a section and having no way to retrieve it.“ June 2, 2025 Vlada H Marketing ManagerInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “Overall, Creatio CRM provided a robust solution for managing marketing campaigns and customer relationships in one place.“ May 8, 2025 Alona R Business AnalystFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years. “It can be challenging to discern where to start or how to progressively leverage the tool's full potential, as the numerous capabilities can cause a sense of overload for new users.“ December 19, 2023 HR Hugues R CEOLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: 1-2 years. “It's not just a CRM, it is an advanced BPM with a lot of flexibility and ready-made components that are quick and straightforward to implement.“ August 8, 2024 EA Elvia A Ingeniero en sistemas computacionalesInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “I have seen that it takes time to respond, the waiting times are very slow, I don't know why everything is compiled at the time of making a change.“ August 19, 2023 Daria B Business Development Manager Information Technology and Services, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “We've managed the transformation project internally, and our team now effectively utilizes the system for lead management, opportunity management, sales forecasting.“ October 11, 2023 VS Viktoriia S Marketing Associate and Social Media SpecialistFinancial Services, 51 - 200 employeesUsed the software for: 6-12 months. “Sometimes, we had an issue with the scheduled emails feature.“ February 21, 2024 ## Showing most helpful reviews Showing 1-25 of 134 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Rommel B. Information Technology and Services Used the software for: ### "Great CRM running over a nice business process tool" October 31, 2016 5.0 BPMOnline, like most of the commercial tools out there, is a CRM build over a customizable framework. The main different with other tools, is what this framework offers, and the knowledge required to work on it. First, the business process tool is easy to use yet powerful and robust. It can be used to automate business tasks, implement rules and also, to develop integrations with third party tools. The framework was build in .NET, so certain customizations and scripts are build either in c# (server side code) or javascript (client side code). If you know those languages, your learning curve in BPMOnline (which is normally shorter than others) will be even shorter than the rest of users. On the user side, the system is very friendly and intuitive, so you normally don't get lost in tons of options. Most of then are hidden and reserved for administrators. Pros Main advantages for BPMOnline: 1) Marketing, Sales and Services is fully integrated and normally don't require external or additional tools to work. 2) No hidden costs. The cost model and licenses are quite simple. Your contract normally provides all (and more) of what you need. It's really weird to find unexpected restrictions in the licenses you buy. 3) Learning curve for users, administrators and technicians is very short. With good guidance during implementation, you can take control very fast. Cons Some areas that requires improvements: 1) Integration to third party tools. There are certain integrations that come with the tool like email and phone systems. But others like legacy system or very particular solutions, requires development that can be difficult (not impossible). The lack of existing solutions in the market (free or paid) force you to develop those integrations. 2) Changes are easy to do, but they normally requires compilation. This can take some time, and if it's executed incorrectly, you can affect your instance. 3) The security is very detailed and can be aligned to every model. But, some changes applies just to new records, not to historical information. This can require customizations to work properly. 4) Analytics tool is simple to use and powerful, but it still require some additional features, like calculated variables and export. Review Source Sharry Karisa M. Founder Education Management Used the software for: 1-2 years ### "Creatio CRM" November 23, 2021 4.0 Before Creatio, basically all that we did was manual and we attempted to offer our types of assistance at a quick speed. We are currently outfitted with clever answers for handle all client confronting processes: deals, showcasing, client assistance tasks, clinical guaranteeing, and claims the executives. Creatio holds cornerstone information of our individuals. The capacity to assemble work processes made Creatio a flat out fit for our business. We tweaked the lead the board cycle, and computerized deals pipe. We convey fundamentally better client care as our representatives have moment admittance to client profiles and see every one of their exercises. The specialists can follow the situation with client cases and give exact data on the goal. Pros Catching data about clients and their workers Making leads from the site The board of gatherings of the outreach group The board reports for promising circumstances The vital strength of the stage is its adaptability. Creatio accompanies out-of-the-case arrangements, yet theyre configurable for your business. Cons At the point when clients go on-prem, there are some additional expenses for microservices. The mix with web-based media requires outsider applications It would be extraordinary to make the framework more easy to use by adding further developed separating and information perception. On a side note, we have as of now seen some critical enhancements in this space this year. Review Source VR Verified Reviewer Board Member Law Practice Used the software for: 1-2 years ### "Excellent technological execution of the buggy product" May 16, 2019 2.0 Customer service was great and the team dedication to find suitable solution was beyond reproach. Having said that, I felt that I joined their QA team and kept running into bugs that made use of the product impossible until the bug was fixed. Ultimately, I never truly got to use the product and just gave in. Pros Easily customizable. Excellent support from technical side. Cons lots of bugs. new updates would override the fixes and render software useless until new patches would be applied. Review Source Alona R. Business Analyst Financial Services Used the software for: 2+ years ### "Creatio has everything we need" December 19, 2023 5.0 Pros The standout features include automation tools and seamless integrations with other applications. Creatio also deserves praise for its proactive approach to customer feedback. They continuously adapt and improve their platform based on user suggestions, which is truly outstanding. Cons The platform offers an abundance of options for customization, integration of third-party applications, and data management. However, this extensive functionality can be quite daunting for beginners. It can be challenging to discern where to start or how to progressively leverage the tool's full potential, as the numerous capabilities can cause a sense of overload for new users. Review Source Iaro K. Сonsulting Partner Financial Services Used the software for: 2+ years ### "An excellent software for financial institutions" June 8, 2023 5.0 Creatio is incredibly user-friendly, and Creatio support service consistently delivers exceptional assistance, ensuring our our satisfaction at all times. Pros This platform is a great solution for lead and opportunity management, from lead generation to finalizing sales. Great fit and ready-made solution for financial insitutions enables with ready workflows for solving all modern challenges. The platform has a user-friendly interface that enables customization through intuitive drag-and-drop functionality. Cons I don't think there is anything major, I personallt didn't experience such. Review Source Helena B. Strategic Сonsultant Information Technology and Services Used the software for: 2+ years ### "Ready-made solution for large-scale business" September 6, 2023 5.0 Pros The seamless integration of ready-made modules and workflows allows for the creation of any customized solutions, minimizing the requirement for extensive engagement from technical team. Cons I don't know of any significant issues, and I have not personally encountered any such concerns. Review Source josef M. Analyst Financial Services Used the software for: 2+ years ### "CRM that meets your business needs" September 22, 2016 5.0 The bpm’online tools with omnichannel capabilities improved the communication not only with our clients but also within each team and department of our company. Our team had access to all emails, calls, notifications and could track client communications efficiently. It synchronized the work of our marketing, sales and services departments creating a single business environment. Pros There are many things that we like about the bpm’online system. Firstly, availability of advanced tools for omnichannel communications. It ensures effective and direct communication with our clients and we also benefit from always having up-to-date data about all our clients and their preferences. We liked the easy customization and user-friendly interface. The scalability and security of our data was also important. Working with the customer support team during the implementation was pleasant as they demonstrated strong technical expertise and understanding of our organizational needs. Cons The eco-system is not as large as some of the other big vendors have. At the same time, we got a more personalized approach from bpm’online. Review Source Arnaldo F. Director Information Technology and Services Used the software for: 2+ years ### "Creatio’s 360 " June 11, 2021 5.0 very good with passionate people with technology and like to support you Pros Very good looking software and efficient with a lot of ready to use functionalities. You can adapt the sofware at your own flavor to get the most of the power. Cons A better connection with tools like M365 would be a good point. Sometine you don’t know where your are in the different modules Review Source Valerie K. BD Director Events Services Used the software for: 2+ years ### "An amazing solution for organising all your business processes all together!" September 28, 2016 5.0 With BPMOnline you maintain your data base, you manage your projects, sales and cash flow, as well as keep your team well organised and focused. The most amazing thing about BPMOnline for the company staff is that it's also interactive and really fun to use! Pros All our work is based inBPMOnline! We start the day by logging in and end the day by logging out. All our Clients, suppliers, customer relationship, sales & marketing, project management, calendars, cash flow and even accounting system are all in one place! The way we can link all of them just by clicking a button makes our life easy and lets us perfectly focus on business outside 'admin work'. Review Source Daniel M. Travel Consultant Hospitality Used the software for: Less than 6 months ### "Best CRM" September 27, 2016 5.0 With the deployment of the bpm’online software, we aligned the work of our marketing, sales and service teams and integrated data from different locations and channels. What our agents liked is that the bpm’online system enabled them to deliver personalized services and to support each client. Business process management capabilities are a huge advantage of bpm’online for us. Moreover, the bpm’online platform is scalable and flexible and meets the changing needs of the travel market. Finally, the implementation process was thoroughly planned which ensured the success of the project. Pros People like the personalized approach and high-class service that we deliver when they travel. That enabled us to grow very fast. Unfortunately, our CRM system was failing to keep up with the pace of our growth. Hence, there was a need for a more effective CRM solution. We were looking for a software that would support and foster our business expansion and growth. Thanks to the intelligent bpm’online software, we reduced technology costs, and improved productivity. We achieved considerable improvement of sales and marketing productivity. Our improved interactions with clients resulted in increased revenue and customer loyalty. Cons There wasn’t anything to dislike. The project was carefully planned and thought through – thus, everything worked fine. Review Source HR Hugues R. CEO Leisure, Travel & Tourism Used the software for: 1-2 years ### "Creatio fromn a low-code lover" August 8, 2024 5.0 We needed the support of a professional partner company to implement but after a few trials we eventually identified the right one adn things started moving more quickly. Pros It's not just a CRM, it is an advanced BPM with a lot of flexibility and ready-made components that are quick and straightforward to implement. Cons The bugs and upgrading from v7 to v8 but the UI is much more attracive so was worth the plunge. Review Source TG Tatjana G. Project manager Financial Services Used the software for: 2+ years ### "Great for productivity improvement!" December 18, 2023 5.0 Pros This tool has been instrumental in substantially enhancing our productivity and fostering stronger collaboration within our team. It has effectively facilitated the consolidation of our projects, even with the geographical dispersion of some of the team members. Moreover, it has provided us with a clearer and more definitive understanding of our strategic trajectory. All in all, it has proven to be a game-changer for our workflows. Cons That would much help to have even more pre-built and composable modules as this will simplify the user adoption process. We know that Creatio's team are inteniv;y working on this. Review Source VR Verified Reviewer CEO Information Technology and Services Used the software for: 2+ years ### "A highly efficient platform with a bunch of pre-built solutions" October 10, 2023 5.0 Creatio is a supportive and flexible partner. Their team has showcased a deep understanding of business strategic goals and the expected outcomes of our digital transformation. They exhibit a remarkable level of industry expertise. Whenever we face issues, the Creatio team consistently delivers timely solutions. Pros We found everything to be impressive, from the user-friendly interface to the smooth data synchronization across multiple customer-facing applications. Creatio offers effective tools for lead and opportunity management, covering the entire journey from lead generation to opportunity closure. The scoring mechanisms are particularly valuable, helping to prioritize crucial leads, and the forecasting tools prove highly efficient for strategic planning. Cons No-code tools are really intuitive. However, our team needed to undergo a training to fill the gaps in our knowledge of business process management. Also, for really complex apps creation, a support of an IT team is still required. Maybe it's specific to industry though. Review Source SS Samuel S. Director of LCS Legal Services Used the software for: 2+ years ### "Version Updates Cause Issues" February 23, 2024 4.0 It has been very frustrating for our team. Pros Not much that I can think of at this time. Cons Version updates causing issues with our apps Freedom UI randomly showing up for clients even though we have deactivated it Creatio Support is not very helpful and it takes explaining the same thing many times for support to understand. Review Source RG Ricardo G. Lic. Administración de Empresas Automotive Used the software for: 2+ years ### "CRM for car sales" January 27, 2023 5.0 It is a user friendly CRM. It easily adapts to the needs of the company and maintains a correct management of the processes. Pros The ease of understanding the use of the platform and the connection with other platforms. It helps to maintain a clean database, this helps decision making. Cons Everything that CRM offers is of great value. Reason for choosing Creatio CRM For the ease of adapting to the needs of the company. Review Source VR Verified Reviewer Client Service Specialist Information Services Used the software for: 2+ years ### "A tool to manage data and clients relationship" October 11, 2023 5.0 I highly recommend Creatio as an efficient platform that delivers exceptional customer experiences, consistently delivers strong results. Pros Сreatio is a remarkable platform that greatly helps contact center agents in streamlining their daily tasks, providing better service to clients, and ultimately boosting client satisfaction. Additionally, they offer a variety of valuable Marketplace solutions to extend Creatio's capabilities. Cons Not much. It may take some time for non-technical specialist to learn how to use the platform. But once you tried, you won’t go back to another product. Review Source RW Richard W. President Computer Software Used the software for: 2+ years ### "bpm'online CRM with business process managment is right for SMB market" August 13, 2019 5.0 Their CRM system and bpm'online business as a whole, has a wealth of helpful tools within the product but also an extensive academy, community and market place that is updated with new insights to accelerate my business. Pros The user interface and organization of the whole system to personalize/customize instead of different tools for sales, marketing, customer service, and operations. All leading to the ability to accelerate business transformation. Cons Reporting generation tools although the analytical dashboards and folders with data export cover most business needs. Reason for choosing Creatio CRM Industry recognition, growing & improving CRM platform, less expensive, easily adaptable to our business needs and those of our clients. Review Source GD Giuliano D. Customer Care Rep Telecommunications Used the software for: 1-2 years ### "The Ideal CRM Solution For Business " April 29, 2024 4.0 Pros It handles our CRM needs effectively and makes customer service issues easy to handle. Cons Everything is straightforward with Creatio CRM Review Source MH Mark H. Commercial Controller Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "BPM online - Very user friendly and practical CRM offering all the functionality you could possibly need." July 31, 2017 5.0 BPM has helped our organisation establish a platform for recording sales team actives and business opportunities across Europe. Has improved communication within teams and between teams. Has provided us with a 360 degree view of the customer account and allowed us to service the customer better, increasing customer satisfaction, while improving our own sales effectiveness. Pros Extremely intuitive to set up and use. Extremely flexible to customise to specific process and reporting needs. Strong metrics and analysis reporting functionality allowing tracking of virtually any performance indicator. Fantastic service throughout from pre-sales, implementation and on going post implementation support. Cost effective in every aspect. Cons Difficult to fault. At times the functionality is so plentiful and rich that this could lead to some confusion with regards to best practice method to implement solutions, however the BPM team offers solid support to always guide you through the best approach to match and fulfil your requirements. Review Source VR Verified Reviewer Digital Marketing Freelancer Marketing and Advertising Used the software for: Less than 6 months ### "A usefull marketing automation tool from first glance" October 10, 2023 5.0 Pros The campaign feature within Creatio has been impressive,allowing to execute even the most complex campaigns effortlessly, all while providing comprehensive insights into customer behaviors with just a few clicks. Cons I'm still getting acquainted with the system, so there isn't much to say about dislikes. The onboarding process appears to be smoothly and clear. Review Source DB Derek B. Business Unit Manager Management Consulting Used the software for: Less than 6 months ### "Good choice for the fair price" November 18, 2016 5.0 There were numerous CRM options for us to choose from, and they all seem to have strengths. What we liked about bpm’online was that it provides one place for everything we need, from business development through to managing projects, processing orders and more. We’re still making internal decisions on naming conventions and numerous details which is stalling the process. I think we will benefit from being able to allocate tasks to various people which will help us to track and manage all of our projects. Pros We like the fact that we could host it on-site. The customization of the system is also great, however it does mean that more work needs to put invested up front. We have not got to a point where our entire company is using the system, but we have made some headway. I can see that it will help streamline our business. Cons Other CRM’s have a cleaner look and feel, and slightly more engaging graphics. I feel that there might be a little too much clutter on some of the pages, but understand that it can be customized. Customization of the system has been taking too long, however this is mostly due to us not having the time or resources to dedicate to setting bpm’online up 100% for our business. So while it is beneficial that we can customize just about everything, the drawback that we have experienced is that we have been struggling internally to make decisions on the way forward. Review Source Avery T. Used the software for: Less than 6 months ### "User-friendly CRM software" September 21, 2016 5.0 The bpm’online system was fully adapted to our corporate sales techniques and standards and automated vital sales processes. Moreover, our teams benefited from a greater forecast accuracy, better conversion of leads to opportunities, and more effective collaboration between our sales forces. Sales managers gained greater visibility into each deal and hence can now more effectively manage each sale as the system synchronized the work of our sales reps in all offices. Smart dashboards and reports provided us with crucial sales data used to understand the health of the sales pipelines and forecast actual results. Pros It was really a swift implementation. The bpm’online software was easily integrated with our order management system and other third-party applications. Smart charts and reporting helped us track our real time sales performance and forecast sales, so we did not lose any opportunity in any country. Cons As we purchased the basic support package, technical support was provided only via email, not phone. To receive technical support and consultation via telephone, you need to buy an extended support package. Review Source ST Sam T. Executive Sponsor Computer Software Used the software for: 1-2 years ### "Bpm online is a hidden gem!" September 23, 2016 5.0 Pros Bpm online is a hidden gem! From when I first discovered bpm’online I have always liked the modern and simple user interface and reporting features. It’s great to have found a system that works not only for the users, but also for the management team. Our sales team are field based so it was important to find a system that was cloud-based so they could update their records whilst out on the road. Personally, I love how easy bpm is to customise and to create new business processes – this feature has saved me a lot of time and the company a lot of money. Cons There’s not much that I dislike about the system however it would be great to have an app store where you can see what other sites and systems bpm can integrate with without having to contact the company each time. Review Source BC Bryce C. Analyst Renewables & Environment Used the software for: Less than 6 months ### "Solid, Comprehensive, but Not Perfect" February 17, 2024 4.0 Pros Lots of advanced features available to you, and you can customize the dashboards however you'd like. Great overall for users in CRM everyday Cons Takes a long time to load sometimes, a little confusing with all the features so if you're only in CRM about once a week, it might be hard to navigate. I imagine everyday users will pick up on the interface quicker. No CRM is perfect but Creatio could definitely improve their user interface. Review Source VS Vanessa S. Marketing Director Professional Training & Coaching Used the software for: 6-12 months ### "Bpm'online is a very user-friendly CRM; from setup up to managing the customer journey to connecting" March 14, 2018 4.0 Ease of setup and tailoring to our business, value for money, excellent customer service, and having the ability to track all customer interactions and communications and analyze the campaign effectiveness with dashboards. The results are linked to customers or accounts which gives us insight into customer behavior patterns to further engage effectively with customers. Pros Ease of setup and tailoring to our business, value for money, excellent customer service, and having the ability to track all customer interactions and communications and analyze the campaign effectiveness with dashboards. The results are linked to customers or accounts which gives us insight into customer behavior patterns to further engage effectively with customers. Review Source Similar Products Featured ## Related categories [CRM](https://www.capterra.com/customer-relationship-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Financial CRM](https://www.capterra.com/financial-crm-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.