# Page 3 | Creatio CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Creatio CRM the right Government solution for you? Explore 133 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/130149/bpm-online-CRM/reviews

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Creatio CRM

4.7 (133)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 28th, 2026

# Page 3 - Reviews of Creatio CRM

## Showing most helpful reviews

Showing 51-75 of 133 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Marvin I.  
Ingeniero de Procesos  
Banking  
Used the software for: 1-2 years

### "Una herramienta de baja programación y muy funcional bastante moldeable"

February 26, 2024

5.0

Pros

Es una herramienta que se que tiene mucha adaptabilidad a cualquier negocio o tipo de proceso con conexión con otros sistemas.

Cons

La adaptabilidad que se puede obtener en esta y la conexión con otros sistemas poder generar reportes adaptados a cada necesidad.

Review Source

VR

Verified Reviewer  
Senior Research Analyst  
Financial Services  
Used the software for: 2+ years

### "A tool for deep business insights and analytics"

October 11, 2023

5.0

Pros

Creatio provides a bunch of pre-configured workflow templates, the majority of which align closely with our requirements, that helped us significantly streamline our operations. This level of efficiency is of utmost importance in the fast-paced world of financial markets. The most outstanding are Creatio's customization capabilities, sales forecast tools, and easily-adjustable dashboards.

Cons

While I faced a few minor bugs along the way, these issues were promptly fixed by responsive Creatio support team or resolved through the regular bi-weekly updates that Creatio consistently delivers.

Review Source

RG

Ricardo G.  
Lic. Administración de Empresas  
Automotive  
Used the software for: 2+ years

### "CRM for car sales"

January 27, 2023

5.0

It is a user friendly CRM. It easily adapts to the needs of the company and maintains a correct management of the processes.

Pros

The ease of understanding the use of the platform and the connection with other platforms. It helps to maintain a clean database, this helps decision making.

Cons

Everything that CRM offers is of great value.

Reason for choosing Creatio CRM

For the ease of adapting to the needs of the company.

Review Source

JG

Jacob G.  
Communication & Marketing Manager  
Information Technology and Services  
Used the software for: 2+ years

### "A global CRM platform that really deserves to be known! "

April 28, 2022

5.0

Pros

Creatio's low-code/no-code capabilities make it possible to gain autonomy and efficiency, projects that used to take months are now completed in weeks or even days. The marketing tools are impressive, as well as the way Creatio offers a global approach, from initial lead generation to customer support and the entire sales process.

Cons

As a low-code platform, Creatio offers great freedom to users. Low-code means great opportunities and acceleration for creating new features and applications, but it doesn't mean that you can create anything in a snap, and this can be a bit frustrating.

Review Source

Alandra L.  
Assistante  
Computer & Network Security  
Used the software for: 1-2 years

### "Logiciel CRM"

November 12, 2023

4.0

Pros

C’est une plateforme spécialisée dans l’automatisation du marketing, des ventes et services. Elle permet aux petites, moyennes ou grandes entreprises d’avoir les moyens de gérer les processus client et d'offrir une expérience client hors du commun.

Cons

Elle beugue trop et le service assistance n’est pas souvent disponible pour nous apporter de l’aide.

Review Source

FN

Felipe N.  
ING. Sistemas  
Information Technology and Services  
Used the software for: 1-2 years

### "Es bueno"

July 20, 2023

4.0

Pros

Este aplicativo es muy fácil de utilizar se implementa con facilidad.

Cons

No he tenido problemas con este aplicativo funciona muy bien

Review Source

JS

Justin S.  
Director of Operations  
Transportation/Trucking/Railroad  
Used the software for: 6-12 months

### "CRM Software Done Right"

June 29, 2020

5.0

We have had an excellent time with the software so far. Development has been a breeze, and the Academy has proven to be an incredible tool for providing the answers we need at the pace we need them.

Pros

\- Ease of customization and management even for non-developers. - Clean intuitive interfaces that eliminate a great deal of hassle from end-user education. - Robust out of the box solutions for many standard business needs. - Excellent pricing and incredibly simple license management.

Cons

\- Printables and Reports can be difficult to work with and seem to have fallen behind the quality represented elsewhere in the software. - No out of the box support for tagging attachments with metadata necessary for internal security practices and segmentation.

Switched from

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

I needed a product that would allow my team and I, non of whom are developers, to implement and develop the various business processes needed to make the transition to a CRM as painless and beneficial as possible. Creatio has delivered on that in spades all the while saving my company a great deal of money.

Review Source

VR

Verified Reviewer  
Client Service Specialist  
Information Services  
Used the software for: 2+ years

### "A tool to manage data and clients relationship"

October 11, 2023

5.0

I highly recommend Creatio as an efficient platform that delivers exceptional customer experiences, consistently delivers strong results.

Pros

Сreatio is a remarkable platform that greatly helps contact center agents in streamlining their daily tasks, providing better service to clients, and ultimately boosting client satisfaction. Additionally, they offer a variety of valuable Marketplace solutions to extend Creatio's capabilities.

Cons

Not much. It may take some time for non-technical specialist to learn how to use the platform. But once you tried, you won’t go back to another product.

Review Source

Dmitriy B.  
  
  
Used the software for: 2+ years

### "All business processes are automated within bpm’online CRM"

November 5, 2016

5.0

My company works in service business (education) and we need to do the best we can for our clients. Having marketing, sales and service in a single platform has easily been one of the best benefits to date. Outlook integration works perfectly and really saves time for everyone. And from a support standpoint, they provide top-notch service 24/7. Within bpm’online we automate sales processes and pipeline management, email marketing, event management, billing clients’ hours.

Pros

We have had the full bpm’online CRM for marketing, sales and service for several years now and can’t imagine our business without it. Implementation was very fast and we started using the out-of-the-box processes right away. The best part of the implementation was sales module. Integration was seamless with our other systems. No coding experience or extensive training was needed.

Cons

To some extend it can be a bit complicated for non-techy users. At the same time, once our team started using it daily, they absolutely loved it.

Review Source

Louise F.  
Finance Specialist  
Banking  
Used the software for: 2+ years

### "Bpm'online helped us improve performance"

September 28, 2016

5.0

Sales and marketing management system. With this application we have got great results with minimal time spent and maximum success. We are happy with results!

Pros

With bpm’online we managed to integrate and our processes and operations in one application. Our sales reps have access to all the information they need, even if it’s lead’s website behavior data. We automated a standard sales process for the entire team and it helped us improve performance.

Cons

Would be good to have a bit more modular pricing so that we could adjust it and pick what we really need.

Review Source

VR

Verified Reviewer  
Blogger  
Apparel & Fashion  
Used the software for: 1-2 years

### "My first CRM software"

July 12, 2021

4.0

I used both marketing and sales dashboards and I liked sales better. Marketing platform lacked some features (available only via connectors).

Pros

While working at the hotel marketing dept, I had to use Terrasoft BPM (now Creatio). First, I thought it was our in-house CRM. But learned later it was widely used and popular platform for many businesses. Probably, that's it's main pro - Creatio allows customising it so it looks like a custom made software for your business.

Cons

Creatio is definitely not designed for inexperienced user. I spent weeks learning the processes and it is good we had good support, answering promptly all my questions. E-mail (mass newsletters) were available for additional costs.

Review Source

RW

Richard W.  
President  
Computer Software  
Used the software for: 2+ years

### "bpm'online CRM with business process managment is right for SMB market"

August 13, 2019

5.0

Their CRM system and bpm'online business as a whole, has a wealth of helpful tools within the product but also an extensive academy, community and market place that is updated with new insights to accelerate my business.

Pros

The user interface and organization of the whole system to personalize/customize instead of different tools for sales, marketing, customer service, and operations. All leading to the ability to accelerate business transformation.

Cons

Reporting generation tools although the analytical dashboards and folders with data export cover most business needs.

Reason for choosing Creatio CRM

Industry recognition, growing & improving CRM platform, less expensive, easily adaptable to our business needs and those of our clients.

Review Source

Tapani H.  
SEO/MARKETING  
Computer Software  
Used the software for: 1-2 years

### "Awesome marketing and reporting abilities"

May 21, 2018

5.0

Data segmentation, functionality limitations, better understanding of customer behavior, reporting for SEO and other digital marketing purposes

Pros

Having the ability to check lead profile accuracy and search the system for duplicate leads is a huge plus. Another great feature is having the ability to connect leads to relevant accounts to enrich lead data. Tools for reporting are awesome: we were able to integrate bpmonline with other tracking solutions so it drastically helps us to identify traffic sources, chanlles and link this data to leads or accounts.

Cons

Offer more design features in the marketing campaigns. Overall I liked the reporting but dashboard export is a minus

Review Source

VR

Verified Reviewer  
Business Development Associate  
Computer Software  
Used the software for: 6-12 months

### "Comprehensive CRM with a wide range of tools."

May 16, 2023

4.0

Pros

The things I wanted to highlight about Creatio is their ability to organize and centralize data, which makes it easy for us to track leads, automate our sales process and customer interaction. They also offer a robust automation features such as lead nurturing and forecasting so we can prioritize sales efforts to meet sales targets.

Cons

It is a bit complex with a steep learning curve just like any other CRMs

Review Source

JAEL

John Aldous Earl L.  
L1 IT Infra Engineer  
Banking  
Used the software for: 6-12 months

### "Great all-in-one solution!"

May 5, 2023

5.0

Pros

It offers a very comprehensive automated platform to automate sales, marketing and customer service processes. It also provides advanced analytics and reporting capabilities to track performance, identify areas of improvement and make data-driven decisions for your sales and marketing departments.

Cons

Can't think of any downside at this point. It has been good for us!

Review Source

Cassandra D.  
  
Marketing and Advertising  
Used the software for: 6-12 months

### "CRM that brings marketing on new level"

September 22, 2016

5.0

We now house all of our marketing and lead management processes on one platform. It's great to track everything you are doing in one place instead of pulling reports from different apps.

Pros

Thanks to bpm'online, we got all our marketing and lead management tools on one platform. Now we can run various campaigns, send personalized mass mail and gather lead data from multiple channels without the necessity to use different systems and apps. It saves time and increases productivity, as our marketing staff does not need to manually exchange lead data with the sales department, the bpm'online system does it for them automatically.

Cons

Like any time you start something new, there is a learning curve. This can lead to some decision paralysis for where to start. You will have to develop your own priorities and find a way to deal with it. Bpm'online offers a lot of educational material on its academy platform; just do not forget to explore it first.

Review Source

Kirsi K.  
Insurance Sales Agent  
Insurance  
Used the software for: 6-12 months

### "CRM that we like to use"

September 28, 2016

5.0

Bpm’online automated key marketing processes for us. All marketing activities, metrics and KPIs can now be shared across departments in a single dashboard. Marketing automation and smart business process management saved us hours of work.

Pros

What our team liked the most: • Powerful and easy-to-use bpm engine that makes operational processes run smoothly AND effectively. • Intelligent analytics and dashboards that help us analyze the efficiency of any campaign we run. • Fully customizable system.

Cons

It would be nice to have a wider range of connectors to some marketing apps we are using.

Review Source

MR

Masud R.  
Human Resource Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "The Perfect Business CRM Solution For Business "

January 18, 2024

5.0

Pros

Creatio CRM comes with best CRM features and is also very capable when it comes to lead tracking and management. To make marketing easy, it features best email marketing capabilities and is also good as a sales force automation solution.

Cons

With Creatio CRM, I haven't realized major concerns

Review Source

Jeroel P.  
Economic Analyst  
Financial Services  
Used the software for: Less than 6 months

### "Grow your business with bpm'online"

September 21, 2016

5.0

Integration of the bpm’online system created a single hub for our data points. Multiple data points about customers’ requests, orders and invoices were synchronized and this information was available in one window. Bpm’online helped us streamline our processes and operations to considerably increase productivity

Pros

As our company continued to grow and extend over new territories, we faced difficulties in managing and controlling all customer communications, sales processes, invoices and orders of our global clients. With the help of the bpm’online system we are now able to record, store, and organize all the data that we had. In addition, during the integration process the data was deduplicated and cleaned. Also, our core processes were well organized and automated. Templates of processes that come with bpm’online made it much easier for us

Cons

We had to make many changes and customization to the system, as the scope of the project was large

Review Source

Mark R.  
  
  
Used the software for: I used a free trial

### "Potential Buyer"

June 19, 2017

1.0

Pros

The prompt response from the sales team and the willingness to answer my questions. Many vendors just ignore your questions.

Cons

I had a very specific needs related to users having an online calendar to schedule call back support. I was clear with BPM staff prior to the call and accepted the call because they believed they had a solution. On the call they listened to my needs again and then took me through a boilerplate pitch. They were going to investigate their ability to deliver and even offered to build a mock up to show me. That call as the last time I heard from them. I reached back out and heard nothing. Not even a simple we looked into your need and we are unable to provide the support you desire. I came away believing they will say anything just to get you on a call for their pitch. Where are we going? Salesforce with Timetrade as a plugin

Review Source

VZ

Vladimir Z.  
CMO  
Information Technology and Services  
Used the software for: 1-2 years

### "Efficient CRM tool to optimize and automate key processes"

November 9, 2016

5.0

I like to work with the bpm'online system. It connected all the dots between our marketing, sales and service departments creating one single environment. Now we have a complete view of all business activities. The system is powered by bpm engine which enabled us to optimize and automate key processes within the company. Thanks to bpm'online we solved a whole range of business problems - we aligned our marketing, sales and service departments. The system mapped and automated our processes so that we were able to close all the gaps and increase our productivity. Additionally, bpm engine ensured that we were able to flexibly change our processes when needed. Constant improvements led to more efficient and smooth operations and satisfied customers.

Cons

Like any time you start something new, there is a learning curve. Thus, read user guides and watch videos on the website, dig into the functionality of the product.

Review Source

ED

Emad D.  
Flight manger  
Airlines/Aviation  
Used the software for: Less than 6 months

### "Recommended"

April 26, 2024

4.0

It’s amazing to use , make everything easy and more suitable

Pros

The team at the customer service they quickly find a solution and always wanted to help in regarding anything

Cons

It’s so hard to go back here f you make any changes in the first place

Review Source

Salvador A.  
CEO  
Information Technology and Services  
Used the software for: 1-2 years

### "Best CRM for medium and big size companies"

December 15, 2018

5.0

Very easy to use and integrate teams on working them.

Pros

Bpmonline is supported over a powerful bpm engine. It makes maximun flexibility on sales, marketing and support processes. Also it can be expanded with new applications from its marketplace. In a very short time, a company can be selling with a very productive way.

Cons

Slow execution on application data load.

Review Source

Martin B.  
  
  
Used the software for: 6-12 months

### "Intelligent business with bpm'online CRM"

September 28, 2016

5.0

We gained total control over the complex lead management processes in our company which was our main aim and now we plan, implement and analyze lead management easily!

Pros

We like mature lead management tools of bpm’online. We can track leads’ needs from their first visit to our website, nurture them and hand off to sales, when leads are sales-ready. All in one system.

Cons

Sometimes minor errors occurred for example when working with Safari and Internet Explorer browsers but the system is constantly improving.

Review Source

Daniel P.  
Consultor ADF  
Computer Software  
Used the software for: Less than 6 months

### "With much to improve, but proven alternative."

January 12, 2019

3.0

The idea of ​​using bpm / online, indicated a change in the terms of use and escape of the domain and the monopoly of the great tools that BPM offers. This tool allows us to manage small processes that, in other occasions, we would have to design and leave in files.

Pros

Simple and basic user interface for any principle that uses BPM as a serious management for business processes. The BPM tool is solid, you can design and implement any process of a slightly simple tranche. Since the coding is in the background (automated by the tool), we take care of the technical and procedural management of each project.

Cons

A technical level requires many updates, it has basic but powerful features. Its larger competitors incorporate truly powerful tools to create correct BPM flows of guaranteed quality. The incorporation of external services has not yet matured.

Review Source

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