---
title: "Zapier Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Zapier Software - reviews, pricing plans, popular comparisons to other iPaaS products and more."
source_url: "https://www.capterra.com/p/130182/Zapier/"
page_type: "product"
language: "en"
---

# 

 Zapier Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 4, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Zapier

## What is Zapier?

Zapier is a cloud-based workflow automation platform that connects 9,000+ apps using a trigger-and-action model. Individuals and teams build automated workflows, called Zaps, through a no-code visual editor without engineering support. Business teams across marketing, sales, HR, finance, IT, and customer support use Zapier to reduce repetitive manual work. Workflows can include filters, conditional paths, loops, scheduling, and webhooks. Teams collaborate through shared workspaces, folders with granular permissions, and approval flows for workflow changes. Core tools include Zap workflows, Tables (a no-code database), Forms, Canvas for visual diagramming, and AI Agents. Developers can add custom JavaScript or Python steps or access apps via the Zapier SDK. Zapier suits individuals, small businesses, and large enterprises. Enterprise plans include SSO, SCIM, advanced admin controls, and centralized governance.

## What is Zapier used for?

[Integration](https://www.capterra.com/integration-software/)[Workflow Management](https://www.capterra.com/workflow-management-software/)[Business Process Management](https://www.capterra.com/business-process-management-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 3,071 user reviews

Reviews sentiment

Positive

96%

Neutral

3%

Negative

1%

Pros & cons

Automating repetitive tasks saves hours

Seamless cross-app automation

Costly for advanced usage

Troubleshooting and reliability concerns

Starting price

$29.99

Usage Based, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

-   Workflow Management / 2026
-   Business Process Management / 2025
-   Integration / 2025
-   No Code Platform / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Zapier?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://zapier.com&name=Zapier)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Zapier

4.7 (3,071)

VS.

[4.6 (6,102)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting Price

$29.99

Usage Based, Per Month

Starting Price

$9

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (3,032)

Ease Of Use

4.5 (648)

Value For Money

4.3 (2,342)

Value For Money

4.3 (620)

Customer Service

4.3 (2,002)

Customer Service

4.4 (619)

## Zapier alternatives

[4.4 (3,038)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (3,621)](https://www.capterra.com/p/186749/TaxDome/reviews/)

Starting price

$800.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[4.6 (5,309)](https://www.capterra.com/p/153140/Connecteam/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.5 (2,261)](https://www.capterra.com/p/146136/Lucidchart/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/130182/Zapier/alternatives/)

## FAQs about Zapier

Overview

### What problems does Zapier solve?

Zapier solves manual data entry, disconnected apps, slow lead follow-up, and repetitive admin work by moving data, triggering tickets, updating spreadsheets, and sending alerts automatically. Marketing, sales, operations, recruiting, and small business teams benefit most when they need fast cross-app workflows without developer-built integrations.

Answer based on 2066 reviews

Overview

### Which roles and teams benefit most from Zapier?

Zapier is most used by business owners, founders, and executives who need to streamline cross-functional operations without custom development. Marketing teams automate lead capture, campaign tracking, and CRM updates, while operations managers, project leaders, and developers connect apps, reduce manual data entry, and keep workflows moving efficiently.

Answer based on 3000 reviews

Overview

### What company size and industries is Zapier built for?

Zapier is built primarily for small businesses, which make up 86% of reviewers, with Marketing and Advertising leading at 18%. It targets small and mid-sized businesses, while also serving midsize companies at 8% and enterprises at 6%, especially in Computer Software at 10% and IT Services at 8%.

Answer based on 3058 reviews

Features and Usability

### What are the key features of Zapier?

Zapier includes core features for app integrations and workflow automation, especially pre-built connectors, multi-step Zaps, data transfer between apps, and no-code workflow configuration. Differentiating capabilities include webhooks, API actions, filters and conditions, plus real-time notifications for monitoring automated tasks, forms, spreadsheets, CRM updates, and email workflows.

Answer based on 1102 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Zapier starts at $29.99/month for the Professional plan, with a free plan and free trial also available. Team starts at 103.5/month, while Enterprise is custom priced. Reviewers say the free tier is useful but limited to 5 Zaps, single-step workflows, fewer apps, and slower update times; higher-volume, advanced automation can get expensive.

Answer based on 782 reviews

Integrations

### Which third-party tools and platforms does Zapier integrate with?

Zapier integrates with Google Sheets, Slack, Gmail, Mailchimp, WordPress, Trello, and Google Drive, with more than 100 integrations overall. Common connections span communication, marketing, content, and productivity workflows, and reviewer examples also mention Google Docs, Google Calendar, Salesforce, Campaign Monitor, YouTube, and Airtable.

Answer based on 1556 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Zapier?

Zapier is relatively easy to onboard for teams handling basic automations, especially with live online training, webinars, videos, and documentation. Reviewers say beginners and nontechnical users can start quickly with guided setup, while admins and users building complex, multi-step workflows usually need more time, testing, and support to get fully comfortable.

Answer based on 332 reviews

Getting Started and Support

### What customer support options does Zapier offer, and how do users rate the experience?

Zapier offers email/help desk, chat, FAQ/forum, and a knowledge base. Users often describe support as helpful, clear, and reasonably quick, with some getting detailed troubleshooting on specific Zaps. Others report uneven response times, more technical guidance than expected, and frustration when urgent issues take longer to resolve.

Answer based on 390 reviews

Security

### How does Zapier handle data security and access control?

Zapier uses secure data transmission, data encryption, access controls, collaboration features, and reinforced account security layers to help teams control automations and connected apps. Reviewers also note GDPR-friendly handling and strong password requirements, but some report broad permissions requests, authentication issues, broken integrations, and concerns about third-party privacy and overall security transparency.

Answer based on 44 reviews

## Who uses Zapier?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Automating repetitive tasks saves hours

99% positive reviews out of 409

Most reviewers find time savings crucial, as automating manual tasks frees up hours weekly.

Naomi B.

Student Leader, 501 - 1,000 employees.

"It's a time-saving powerhouse for streamlining workflows."

Costly for advanced usage

50% negative reviews out of 516

Some reviewers say pricing escalates quickly, with free plans restrictive and higher tiers expensive for frequent or complex automations.

Milly B.

Founder, 1 employee.

"The pricing gets expensive pretty quickly and it makes starting with automation more expensive than it needs to be."

Seamless cross-app automation

96% positive reviews out of 273

Most reviewers describe automated workflows as enabling effortless connections between apps, streamlining recurring processes efficiently.

Jordan W.

Co-Founder, 2 - 10 employees.

"You can connect your favorite apps together via Zapier's workflow builder, and then let that workflow automatically run for you every day."

Troubleshooting and reliability concerns

63% negative reviews out of 250

Most reviewers report bugs and issues cause unexpected failures, unclear error messages, and challenging troubleshooting for non-technical users.

Yasser A.

Graphic Designer, 2 - 10 employees.

"Solving those problems can take more time than I would prefer and the error messages aren't always obvious to the non-technical user that I am."

Customizable workflow streamlining

96% positive reviews out of 211

Most reviewers indicate workflow automation simplifies complex processes, increases productivity, and reduces manual intervention.

Samuel K.

Ceo, 11 - 50 employees.

"Zappier is a powerful tool that has greatly helped me streamline my workflows and the automation feature has greatly freed our Salesforce by over 90%."

Feature and usage restrictions

53% negative reviews out of 55

Some reviewers describe limitations in integrations, customization, and task complexity, restricting broader or advanced automation needs.

Christoph B.

COO, 201 - 500 employees.

"This limits the level of complexity for which it can be used."

## Features

AI summary

Based on 3,048 iPaaS reviews

Capterra data shows that buyers of integration software rank the following features as their top priorities:

-   **Third-Party Integrations** (**63%** of reviewers rated this feature as critical)
-   **Integrations Management** (**59%**)
-   **Workflow Management** (**48%**)

Zapier supports all three features reviewers consider most important: **Third-Party Integrations**, **Integrations Management**, and **Workflow Management**. Together, these capabilities help businesses connect apps, manage integrations across systems, and automate repeatable processes, allowing teams to reduce manual work and keep data moving efficiently between tools.

Third-Party Integrations

4.7 (496)

71.77% of 496 reviewers that rated this feature as important or highly important

Zapier offers seamless connections to thousands of third-party apps, letting you automate workflows between tools like Slack, HubSpot, Mailchimp, Google Workspace, and more. Users think this vast integration library is the main value, making automation accessible without coding.

Integrations Management

4.7 (484)

65.50% of 484 reviewers that rated this feature as important or highly important

With this capability, you can easily connect, monitor, and customize integrations across countless apps. Reviewers appreciate the intuitive interface, clear organization, error notifications, and the ability to share or manage connections for teams, saving significant time and reducing manual work.

Workflow Management

4.6 (326)

67.48% of 326 reviewers that rated this feature as important or highly important

Create, design and manage workflows for repetitive tasks

Multiple Data Sources

4.6 (350)

58.86% of 350 reviewers that rated this feature as important or highly important

Allows users to manage data from a number of sources

Data Import/Export

4.4 (209)

65.07% of 209 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Business Process Automation

4.7 (425)

64.71% of 425 reviewers that rated this feature as important or highly important

It helps you automate repetitive business tasks, from data transfers to notifications, across many platforms. Reviewers indicate this saves time, reduces errors, and lets teams focus on higher-value work, though some mention a learning curve for building complex automations.

Zapier 52 features

### All Features
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.
- Accounting Integration: Integrate with a third-party accounting system
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- API: Application programming interface that allows for integration with other systems/databases
- Application Management: Track, manage and store the applications of potential future members, customers or candidates
- Business Process Automation: It helps you automate repetitive business tasks, from data transfers to notifications, across many platforms. Reviewers indicate this saves time, reduces errors, and lets teams focus on higher-value work, though some mention a learning curve for building complex automations.
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier
- Configurable Workflow: Configure existing workflows to meet your organization's needs
- CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Data Import/Export: Import and export data to and from software applications
- Data Integration: Combining data from different sources and providing a unified view
- Data Management: Ability to handle large datasets
- Data Security: Protect sensitive data for digital privacy
- Database Support: Supports common databases such as MySQL and Oracle
- Deployment Management: Manage the processes involved when making the application ready for use
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products
- Email Management: Manage, store and organize emails within the system or via third-party apps
- ERP integration: Integrate with existing ERP systems
- ETL: Process of extracting, transforming, and loading data
- For No-Code Development: Build applications without the use of code
- Forms Automation: Automate repetitive tasks such as filling out information or creating certain types of forms
- Integration Management: Identify which applications need to exchange data and enable these data connections
- Integrations Management: With this capability, you can easily connect, monitor, and customize integrations across countless apps. Reviewers appreciate the intuitive interface, clear organization, error notifications, and the ability to share or manage connections for teams, saving significant time and reducing manual work.
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Multiple Data Sources: Allows users to manage data from a number of sources
- No-Code: Drag and drop/visual interfaces that allow non-tech users to build without writing code
- Payroll Management: Manage employee salary processes, data, taxes, and records administration efficiently
- Point of Sale (POS): Accept and process customer payments for products or services using hardware and software
- Pre-built Connectors: Reusable integration workflow templates
- Process Modeling & Designing: Visually identify, define, and map all details and relationships surrounding business process models and elements
- Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments
- QuickBooks Integration: Integrates with QuickBooks
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Rules-Based Workflow: Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work
- Sales Management: Managing activities & processes related to planning, coordination, implementation, control, and evaluation of sales performance.
- Single Sign On: Allow users to access multiple services after entering their login credentials once
- SMS Messaging: Send messages via SMS
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
- Task Management: You can automate, delegate, and track tasks across integrated apps, streamlining processes and minimizing manual effort. Reviewers appreciate the time saved, improved accuracy, and seamless integration with tools like Monday.com, Slack, and Gmail for efficient task oversight.
- Templates: Sample files or documents that could be customized as needed or used as is
- Third-Party Integrations: Zapier offers seamless connections to thousands of third-party apps, letting you automate workflows between tools like Slack, HubSpot, Mailchimp, Google Workspace, and more. Users think this vast integration library is the main value, making automation accessible without coding.
- User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
- Visual Modeling: Use visual elements such as pre-built blocks and/or shapes to assemble a model or design
- Web Services: Allows the integration of data between different web services
- Website Integration: Seamlessly integrates with 3rd party websites
- Workflow Configuration: Zapier gives you flexible, no-code tools to design and automate workflows across multiple apps. Some reviewers find setup intuitive and appreciate customizable triggers, while others say configuring complex workflows can be confusing but gets easier with experience and available templates.
- Workflow Management: Create, design and manage workflows for repetitive tasks

---

Get Advice

We can help you find the software with the features you need.

Features

4.6 (3,006)

4.6

Based on 3,006 reviews

## Pricing

Value for money

4.3 (2342)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/130182/Zapier/pricing/)

Professional

$29.99

Usage Based,Per Month

It includes:

-   Multi-Step Zaps
-   Unlimited Premium Apps
-   Webhooks
-   Email support

Team

$103.50

Usage Based,Per Month

It includes:

-   Unlimited Users
-   Shared workspaces
-   Shared app connections
-   Premier Support
-   SSO add-on

Enterprise

Custom Quote Available

It includes:

-   Advanced admin permissions and app controls
-   Annual task limits
-   Observability
-   SAML SSO
-   Designated Technical Support

Value for money

4.3 (2,342)

4.3

Based on 2,342 reviews

## Integrations

[

Trello](https://www.capterra.com/p/211559/Trello/)[

Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[

Jira](https://www.capterra.com/p/19319/JIRA/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[

Basecamp](https://www.capterra.com/p/56808/Basecamp/)[

Asana](https://www.capterra.com/p/184581/Asana-PM/)[

Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.3 (2002)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.3 (2,002)

4.3

Based on 2,002 reviews

## User reviews

Overall rating

4.7

Based on 3,071 reviews

Filter by rating

5(2208)

4(735)

3(98)

2(17)

1(13)

Mentioned topic

Sorted by most recent

DR

Didier R.

Coach de vie

Health, Wellness and Fitness

### "Automations et application"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

September 1, 2026

Pros

Utiliser Zapier permet d’arrêter d’utiliser certaines applications, ou alors beaucoup moins. Il est assez facile de créer une automatisation.

Cons

Les automatisations tombent souvent en panne, parfois à cause de l’application elle-même ou de Zapier.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MA

Muhammad A.

Technical Project Manager

Logistics and Supply Chain

### "Solid automation platform once you learn to manage the cost curve"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

August 24, 2026

Overall, Zapier has become a dependable backbone for connecting a logistics platform's fragmented tools without leaning on engineering for every small integration. It's cut down manual data transfer between support, CRM, and internal systems, and given non-technical teams the ability to build and adjust their own workflows independently, which has freed up real development time. The Copilot builder and reliable error handling have made both getting started and maintaining automations at scale easier than expected, and Code by Zapier has been a useful escape hatch when a native integration didn't quite cover a specific need. Where the experience has been rougher is around cost predictability as usage grows, and managing complexity once Zaps involve heavy conditional branching. The entry-tier limits also mean teams tend to outgrow the free and lower plans faster than anticipated once automation becomes part of daily operations. Net, it's been a genuinely valuable tool for operational efficiency, with the tradeoffs being mostly around pricing transparency and the learning curve for more complex automation logic rather than core reliability or functionality.

Pros

The integration library is what makes Zapier indispensable for us. With thousands of supported apps and conditional logic via Filters and Paths, we've connected tools across a logistics platform's stack without waiting on custom engineering for every new connection. The UI is approachable enough that non-technical staff set up their own routine automations, freeing up development time for higher-value work. The Copilot builder, which generates a workflow from a plain-language description, has sped up prototyping for less technical team members. Reliability has held up well as automations scale, and built-in error handling with retries and task history makes debugging failed runs simple. For advanced cases, Code by Zapier lets engineers run custom logic when a native integration doesn't quite fit.

Cons

Pricing is the main pain point. Zapier's per-task model means costs can climb quickly as automation volume grows across a logistics platform's various workflows, and predicting monthly spend gets harder the more the team relies on it day to day. Complex multi-step Zaps with heavy conditional branching can get difficult to manage and troubleshoot once they grow past a certain size, and the visual builder starts to feel cluttered rather than clarifying. Some integrations are shallower than others, only covering basic triggers and actions, which occasionally forces a workaround with Code by Zapier for functionality that feels like it should be natively supported. The free and lower tiers are limiting fast, with low monthly task caps and restricted step counts, which means teams often outgrow the entry plans faster than expected once automation becomes part of regular operations.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Product Designer

Design

### "A great starting point for workflow automation"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

August 12, 2026

Overall, I've had a very positive experience with Zapier. It helped me save time, eliminate repetitive work, and better understand what's possible with automation. While I've expanded to other tools for more advanced use cases, Zapier is still a reliable solution for many everyday workflows and one I'd recommend to anyone getting started with no-code automation.

Pros

Zapier was my entry point into the world of automation, and it made connecting different apps incredibly easy. I use it to automate many of my day-to-day workflows, like syncing data between tools, sending notifications, and reducing repetitive manual tasks. The interface is intuitive, it integrates with thousands of apps, and you can build useful automations without writing code.

Cons

As my automation needs became more advanced, I started to notice some limitations around flexibility and customization. More complex workflows can become difficult to manage, and the pricing can increase quickly if you rely on a high number of tasks or multi-step automations.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DC

Daphnie C.

Operations Manager

Non-Profit Organization Management

### "Zapier Makes Cross-Platform Automation Much Easier"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

August 10, 2026

Overall, my experience with Zapier has been very positive. It has helped us connect different platforms and automate many repetitive tasks that previously required manual work. I especially like that I can build useful workflows without coding knowledge. There can be some challenges with troubleshooting more complex Zaps, but overall, it has saved us a lot of time and improved our day-to-day operations.

Pros

What I like most about Zapier is how easy it is to automate repetitive tasks between different platforms without needing coding experience. We use several systems that don’t always integrate directly with each other, and Zapier helps bridge those gaps. For example, I’ve used it to automatically transfer and organize data between email, Google Sheets, and Monday.com. It saves a lot of manual data entry, reduces errors, and makes our workflows much more efficient.

Cons

What I like least about Zapier is that more complex workflows can be difficult to troubleshoot when something goes wrong. Sometimes a Zap stops working because of a small change in one of the connected platforms, and it is not always immediately clear what caused the issue. The task limits and pricing can also become a concern as we build more automations and process more data.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Addy B.

Mortgage Broker

Banking

### "mortgage broker"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

August 10, 2026

Overall, my experience with Zapier has been positive. It is a powerful automation tool and has a lot of potential to save time, particularly when connecting programs that do not communicate with each other directly. There is definitely a learning curve, and building more advanced automations can require some trial and error. Once everything is working correctly, though, it can significantly streamline repetitive processes and make day to day workflows much more efficient.

Pros

I like the number of integrations Zapier offers and how much flexibility it provides for automating repetitive tasks. Once a Zap is set up correctly, it can save a significant amount of time and eliminate a lot of manual work. I also appreciate that you can build fairly customized workflows without needing extensive coding knowledge.

Cons

The setup can be more complicated than it initially appears, especially when you are trying to create anything beyond a basic automation. Troubleshooting can also be frustrating because it is not always immediately clear why a Zap failed or why data did not transfer as expected. The pricing can become expensive as you add more complex workflows, tasks, or higher usage.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BK

Brad K.

Gigawatt AI - Founder and Executive Chairman

Information Services

### "The digital nervous system"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 9, 2026

An absolute must-have software for any entrepreneur in the information services sector. Zapier allows me to run Gigawatt.ai with enterprise-level agility without hiring a dedicated integration engineering team.

Pros

The breadth of their integration catalog is unmatched. You don't need to write a single line of code to build multi-step workflows, allowing us to test and launch new operational processes in record time.

Cons

Subscription costs can escalate rapidly once your automated task volume increases. handling errors on highly complex workflows requires a learning curve to prevent data drops along the way.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LK

Larry K.

IT Manager

Construction

### "An overall solid automation platform, held back by user experience issues"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

August 7, 2026

Overall I have had a solid experience with Zapier. Despite some hiccups with account plan hurdles, our team has seen great imporvements to workflow efficiency buy taking tedious tasks and providing an automation to get rid of grunt work.

Pros

There are a couple things that stand out as great features in the Zapier ecosystem. First is the simple and intuitive workflow builder. Automations can be setup in minutes for anything you need, it can handle some pretty complex automations as well. The second feature that ties into the ease of complex automation creation is the Code feature which allows for more custom javascript or python where simple action steps will not suffice. All of these actions are tracked in a easy to understand dashboard where tasks usage is displayed for you.

Cons

The thing I like least about the Zapier system is the lack of connection version awareness and account change information. Firstly with the versioning awareness, you manually need to keep track of your many connections in order to make sure none of your automations are broken. Second is the account awareness. I needed to make a change in the plan structure of our account, which relied on shared automations. Once we switched all those shared automations were turned off, providing me with no indication prior to the switch or on the day of the switch. There was a period of time where are zaps just were not running and no alert was presented to our team.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MH

Marie H.

Owner

Online Media

### "Easy to use but runs into many errors"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

5/10

August 6, 2026

Pros

It was overall quick to set up and there are lots of help tutorials available online to help when you get stuck with setup.

Cons

My integrations have errors almost daily. I will get so many notifications that a zap had an error (and I run a very small business).

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CK

cortney K.

director of people

Arts and Crafts

### "Zapier review "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 6, 2026

We love using zapier for workplace automations and it was super easy to set up and get automated with our workflows!

Pros

zapier has been so helpful for workplace automations. we use it super often within our business and it’s great.

Cons

It’s a little bit harder if you aren’t tech savvy but the customer service is super wonderful and helpful.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MR

Marine R.

Chef de projet digital

Chemicals

### "Automatisations, No-Code"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

August 5, 2026

Pros

Zapier permet d’éviter les tâches répétitives en automatisant avec des liaisons entre des applications. Il est facile à utiliser et on comprend directement même si on n’a jamais utilisé de telle application auparavant

Cons

Zapier pollue votre boîte de réception avec plein de notifications de vos différentes automatisations à moins de les désactiver.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/130182/Zapier/reviews/)

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