# Zapier Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Zapier the right Integration solution for you? Explore 3046 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/130182/Zapier/reviews --- Zapier 4.7 (3046) [View alternatives](https://www.capterra.com/p/130182/Zapier/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Zapier Ease of use 4.3 Customer Service 4.3 ## Pros and Cons in Reviews FH Faith H Sales OppsConstruction, 2 - 10 employeesUsed the software for: Less than 6 months. “Zapier software has enabled me to give better support to my sales team by helping me link mutiple softwares and ensure consistent and correct information is avalible for all members of our staff.“ February 27, 2026 MM Michelle M OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Even simple automations feel overwhelming to them, and the interface isn’t very beginner-friendly. When workflows get more advanced, the learning curve becomes even steeper, which means I often have to build or troubleshoot things for them, especially when they become disconnected or need updated.“ November 21, 2025 Adrian P CEOReal Estate, 51 - 200 employeesUsed the software for: More than 2 years. “The multi-step Zaps allow for sophisticated automation that saves me hours of manual data entry every week.“ January 1, 2026 John C FounderMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Unreliability veiled through ease-of-use, and byzantine permissions settings that make it difficult to complete integrations sometimes when paired with 2auth related issues“ March 13, 2026 Rosario T Sr. People OpsBanking, 51 - 200 employeesUsed the software for: 1-2 years. “It also has a community that helped me debug issues when I encountered them, as well as the client support team that has always remained attentive to solving my inquiries.“ October 31, 2025 VB Victor B Digital Operations ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “Also, data manipulation and API solutions can be complex, even though they are relatively straightforward for simple 2 - 3 step automation, they can become cumbersome once you have multiple steps and several data flows within a single Zap.“ September 22, 2025 Adrian P CEOReal Estate, 51 - 200 employeesUsed the software for: More than 2 years. “It acts as the universal translator for our tech stack, connecting virtually any app I use without requiring a single line of code.“ January 1, 2026 PG Patricia G Customer Service LeadHospitality, 11 - 50 employeesUsed the software for: More than 2 years. “Debugging specific errors when a connection fails is often confusing for people with little or no experience with network technologies.“ January 15, 2026 ## Showing most helpful reviews Showing 1-25 of 3046 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ayushi D L. Webflow Developer Information Technology and Services Used the software for: 1-2 years ### "Child's play once you've read the manual! ✨" January 15, 2025 5.0 Pros Zapier feels like child’s play once you go through the walkthrough! I just make sure to have the details ready for the two apps I want to connect, and voilà—after a few quick steps, my automation is all set up. Have been using it for both personal & client projects :)✨ Cons Cost is an issue sometimes, for a solo entrepreneur/freelancer like me. Switched from [Make](https://www.capterra.com/p/154278/Integromat/) Moved to Zapier because of better UI and ease of use Review Source CM Cristian M. Technical Director of IT Environmental Services Used the software for: 2+ years ### "Zapier - A good beginner-friendly automation platform" April 13, 2026 4.0 Overall, Zapier is a really great platform and has helped us bring most of our ideas to life. If you want a no-hassle drag and drop interface, and have some technical knowledge or know how to map out conditional logic (if this, then that), then this is the platform for you. If you have really complex logic and do not want to have to code and test python and create sub-automations, then look for something like n8n. Pros Zapier is one of the more cost-effective automation platforms out there. It is easy to use with a drag and drop interface, and has plenty of documentation to help you automate whatever use case you can imagine (to some extent, of course). Customer support has gotten a lot better over the years and I would like to say is pretty quick in getting issues resolved. I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions. I love that I can have a folder structure as complex as I want to store and organize all of our company's zaps. Cons Zapier likes to change their interface a lot. Since 2022 when I first started using Zapier here at the company, I cannot tell you the number of times the UI/UX has changed. Sometimes for the better, but other times with changes that I don't like at all. They also do this without notice and with no guided workflow tool to guide you through the updated interface to find what you need. It is sometimes like learning a new software all over again... Not the best. There are also limitations when it comes to decision paths on how many paths you can have and sub-paths. If you have complex use cases, you have to have zaps within zaps (called sub-zaps), which is not ideal and creates additional overhead from an IT perspective. Alternatives considered [IFTTT](https://www.capterra.com/p/186695/IFTTT/)[n8n.io](https://www.capterra.com/p/198028/n8n-io/) Reason for choosing Zapier We just chose Zapier over the others simply because of the cost at the time, and where we were at as a company, it just made more sense. Review Source John C. Founder Marketing and Advertising Used the software for: 2+ years ### "Ran my business for years, now replaced by better APIs and AI" March 13, 2026 3.0 Zapier enabled me for years to run a business with a lean team. However, the unspoken key is simply working with better softwares that have great APIs, as more native or AI-assisted connecting is happening everyday Pros Extremely large, nearly comprehensive connections to software, with an easy non-technical setup, and helpful AI assistance. Cons Unreliability veiled through ease-of-use, and byzantine permissions settings that make it difficult to complete integrations sometimes when paired with 2auth related issues Switched from [IFTTT](https://www.capterra.com/p/186695/IFTTT/) zapier had more integrations, it was more comprehensive Review Source MM Michelle M. Owner Marketing and Advertising Used the software for: 1-2 years ### "Great for My Workflow, Tough for My Clients" November 21, 2025 4.0 I genuinely love using Zapier. It’s the tool I reach for first because it’s reliable, predictable, and doesn’t bury me in unnecessary AI layers. I’ve tried Make and a handful of the newer automation platforms, but Zapier still feels like the most practical option for the way I work. It does exactly what I need without turning every simple workflow into a science project, and that’s why it stays my go-to. Pros Zapier connects all my software seamlessly, and once a zap is set up, it runs reliably without much attention from me. I find the platform easy to use, and it saves a ton of time by keeping everything automated in the background. I also appreciate that they’re always adding new integrations, which keeps the tool flexible and useful as my tech stack grows. Cons The biggest challenge is that most of my clients struggle with it. Even simple automations feel overwhelming to them, and the interface isn’t very beginner-friendly. When workflows get more advanced, the learning curve becomes even steeper, which means I often have to build or troubleshoot things for them, especially when they become disconnected or need updated. Alternatives considered [Make](https://www.capterra.com/p/154278/Integromat/) Reason for choosing Zapier I chose Zapier because it’s faster for me to build in and far easier for my clients to understand. Make is powerful, but it turns even simple workflows into a giant visual map that overwhelms most business owners. Zapier keeps things clean and predictable — I can set up a zap in minutes, test it, and know it’ll run exactly the way I expect. Review Source VB Victor B. Digital Operations Manager Marketing and Advertising Used the software for: 2+ years ### "In-depth automations at the tip of your finger" September 22, 2025 5.0 Overall, I couldn't be happier. I personally have tested most of the competitors, and I am yet to find one that offers as much platform coverage as Zapier does: easy to implement (to a point), easy to deploy, and most importantly, a very reliable and safe platform. Pros It mostly definitely has to be the massive amount of integrations available. Any SaaS you can name is available: CRMs, etc. I am yet to come across a platform we needed to integrate with Zapier that wasn't available, which is amazing! Cons Although it offers a massive array of available platforms as I mentioned earlier, some platforms surely lack certain triggers and options for certain platforms, even a few big ones, such as Google Sheets, doesn't offer a massive gamma of triggers. Also, data manipulation and API solutions can be complex, even though they are relatively straightforward for simple 2 - 3 step automation, they can become cumbersome once you have multiple steps and several data flows within a single Zap. Alternatives considered [n8n.io](https://www.capterra.com/p/198028/n8n-io/) Reason for choosing Zapier It felt that “n8n” features primarily targets individuals with extensive coding experience. While it’s no doubt a valuable feature, it may not be entirely suitable for the general end-users Switched from [Make](https://www.capterra.com/p/154278/Integromat/) I must admit that Make is a clear choice over Zapier when it comes to UI/UX. It makes workflows more engaging and visually appealing, especially as it expands to include more features. However, it does lack in terms of platform support. Review Source KS Keith S. Co-Founder and Chief Executive Officer Computer Software Used the software for: 1-2 years ### "I am glad this works go good" March 23, 2026 5.0 Prior to finding this software my sales tools were not communicating with each other and I had to do everything by hand. It brings my toggl timekeeping info into my cms so I don’t have to keep track of all these different dates. This is better than that other application I spent 5 hours on before I got frustrated and left it for this. Pros I’m happy the support team people are pretty good about answering emails quickly as I thought I would be stuck here till tomorrow. They have many drop down options for most things so they’re easy to use no matter how much of a non-computer person you are. I am shocked I did not have to write one line of code to get the google contacts synced. They list alot of applications. Cons I feel it’s way to expensive unless you’re using it for every possible thing in your life. Sometimes the french translation will not make any sense and it will be difficult to figure out where the correct button is to press. I am totally annoyed. I also hate it that some of the features such as the time delay feature do not automatically come with the software. Review Source VR Verified Reviewer IT Administrator Food Production Used the software for: 2+ years ### "Powerful and broad integration service. " April 9, 2026 5.0 Overall, I have found this tool to be incredibly important. Being able to integrate tools that otherwise wouldn't helps improve efficiencies and productivity. Pros My use of Zapier has been limited, but has been significant for what I needed. The broad range of integration capabilities is what makes this service so important. In a world of APIs and the need to have constant integrations, you can't go wrong with Zapier. It is fairly easy to use and their customer support is extremely helpful! Compared to other similar integration services, the cost is also appealing. Cons It can be a little confusing if you do not understand API integrations. While they are very easy to work with, it is just a different world for some folks. Review Source MS Michael S. Marketing Manager Electrical/Electronic Manufacturing Used the software for: Less than 6 months ### "Great automation tool for productivity" March 10, 2026 5.0 My overall experience with Zapier has been excellent. It helps connect multiple apps and automate repetitive tasks without coding. It is a great tool for businesses and individuals who want to increase productivity and manage workflows more efficiently. Pros Zapier makes it easy to automate tasks between different apps. The interface is simple and it supports many integrations, which helps save a lot of time and improves workflow. Cons Some advanced features require a paid plan, and beginners may need a little time to understand how complex automations work. Review Source HA Hayley A. Marketing Manager Computer Software Used the software for: 2+ years ### "Great for technical and nontechnical Marketers!" April 8, 2026 5.0 Using Zapier has made me feel more confident in my technical abilities and encouraged me to simplify my workflows myself, rather than reaching out to technical teams for support. Pros Zapier is a great tool for both technical and non technical users! Creating automated workflows between different platforms is something I’m able to do myself as a marketer using Zapier, and was very easy to learn by doing in the moment. Cons Because there are so many integrated tools, there is a lot to learn to use it successfully and can take trial and error. Review Source FH Faith H. Sales Opps Construction Used the software for: Less than 6 months ### "Zapier helps connect your team" February 27, 2026 4.0 Zapier software has enabled me to give better support to my sales team by helping me link mutiple softwares and ensure consistent and correct information is avalible for all members of our staff. Pros I think Zapier is a awesome tool to make work flows easier and helps ensure accurate data managment by tracking multiple softwares. Cons I dont have any major complaints about Zapier - I do struggle creating multi step zaps at times but that could be my inexperince in IT Review Source Nicholas B. MD Machinery Used the software for: 1-2 years ### "Has helped us save hours a week easily" September 22, 2025 5.0 Overall, Zapier has been amazing for both our business and our customers. We’ve built tailored Zaps that handle everything from internal scheduling tasks to automating client-facing workflows in sales. It has improved efficiency across pretty much every team now, enabling us to scale processes without increasing overhead. Even with minor challenges, the time saved and improvements to productivity far outweigh any drawbacks. Pros Zapier’s ease of use and flexibility stood out the most for us. Setting up Zaps is really easy, I’ve got a few of the team trained up now, even for complex workflows. It has delivered real value for money by automating repetitive scheduling and admin processes, we used to spend a good few hours a week on calculating time on jobs but Zapier has fixed this completely. In a previous job I built a lot of Zaps for customers, having the ability to copy workflows I've developed into their account was a massive win. Cons While the platform is powerful, pricing can become expensive as usage grows, granted when we’ve messed up and built costly Zaps they have been super accommodating and useful to fix them. Some integrations occasionally have limitations compared to native tools, which can require creative workarounds. I will say data management can be tricky until you get your head around tables. That has helped massively but there's a learning curve when you're used to just using spreadsheets. Review Source BW Bridget W. CEO Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Zapier makes you a developer!" November 18, 2025 5.0 I still use Zapier and will continue to do so. I've since moved from Calendly to NeetoCal and from Mailchimp to MailerLite. I have yet to create those connections. But I'm sure it will work. Basically, if there's an open API, you're golden. Pros What I like most about Zapier is the ability to connect software without being a developer or relying upon the SaaS products themselves having native integrations. For example, I wanted new clients that I created in Xero to be added automatically to my Mailchimp list. I did the same with new contacts from Calendly sales calls. It was really easy. Cons Sometimes, when a connection doesn't work, it is frustrating for a non-developer to figure it out. For example, I would have issues with "email address" in Xero contacts. But those were vendors (as in accounts payable), not new clients. So maybe it was user error but it was frustrating. Review Source IS Ignacio S. Real Estate Agent Real Estate Used the software for: 2+ years ### "Efficient client and data automation in quick time." October 2, 2025 5.0 It helped Villalba Propiedades automate data syncing and document exchanges, conserving time and minimizing human errors in everyday agency operations. Pros Zapier's easy organizational management and data automation secure clients' approval, automating tedious real estate tasks and enhancing agency response to clients. Cons Bugs and inadequate client assistance from teams sometimes stifle processes, particularly when combining several property management software involves technical debugging. Review Source KC Katherine C. Chief Operations and Finance Officer Non-Profit Organization Management Used the software for: 2+ years ### "Useful but could be more user friendly" October 23, 2025 4.0 Essential tool, wish it was a bit more user-friendly and did not require tech-savvy staff to navigate it. Pros Zapier provides automations to help save time and manual work in transferring information between platforms. Some of the automations are really valuable for us. Cons Changing automations was a pain when we had a change in staff and ownership of zaps needed to be adjusted. Its also sometimes slow to troubleshoot zaps that break down. Review Source RV Ravi V. Quality Adviser Construction Used the software for: 6-12 months ### "Powerful automation but bit pricey" October 17, 2025 4.0 Zapier became an important part of the workflow. I like you can save time by automating manual data entry tasks but it can get expensive if you require heavy automation. Pros Zapier can help you hours by automating tasks that are repetitive and can connect apps which generally dont connect. Zaps can set up easily by a non technical user as well. Cons It is bit expensive and when you start multi step zaps or if you require higher limits. The intregrations between apps can break as well sometime and troubleshooting can take quite a time Review Source CR Christopher R. Coach Health, Wellness and Fitness Used the software for: 2+ years ### "The Perfect Middle man for everything!" December 25, 2024 5.0 Great, I only use it for basic functions but I am starting to use it for more complex ones as i have started using it more. Easy to navigate and set up Pros What is not to like, Zapier basically is the middle man to automate and connect anything with anything. All done in your sleep once you have set Zaps up work. Cons Not super simple to start at first but once you get the hang of it, you can flow through Zaps, the help section is also great and it gives you suggestions to fix any issues you have and work arounds, a really good feature. Review Source SB Saleem B. Training and Development Manager Non-Profit Organization Management Used the software for: 2+ years ### "Connecting Apps through basic online automations" November 17, 2025 4.0 Zapier is an online automation platform which we use to connect Wufoo forms with TrackVia. It is great for automating data from one platform to another, so we no longer are required to do manual entries of data from Wufoo to TrackVia. Pros Creating a basic Zap in Zapier is quite easy and does not require knowledge on coding for non-technical users. Cons Connections are limited with the free plan, so pricing is the issue when you want to do a complex connections like multi step zaps. But as we use another online automation platform we don't really require a paid plan. Review Source RS Robert S. Operations Manager Construction Used the software for: Less than 6 months ### "5-star app!" April 25, 2025 5.0 Customer service is 5 star by far. The willingness of the people working there to help you is what customer service should be. Pros The ease of use and the ability to have all my app integrations redirected to one platform. Cons Can be a little challenging with API info and linking, small percentage, but it can happen. Review Source AD Aaron D. Tech Specialist Non-Profit Organization Management Used the software for: 2+ years ### "Great product with a ton of features." November 13, 2025 5.0 Overall Zapier will save you time and money with how many features it has, it helps keep small to medium companies stay up to date on modern advancements in technology. Pros The price to value is incredible, you are able to find pre-made automations for the systems you already use. You save time in day to day activities with little time to invest in automating and money invested. Cons Sometimes finding how to create an automation can be difficult and there can be a bit of a learning curve depending on what you are trying to automate. Review Source RH Ryan H. Creative Manager Banking Used the software for: 2+ years ### "Zapier helped us automate our marketing workflows" April 30, 2025 4.0 Our experiences has been great. Without Zapier, we would have no way to automate our website engagements. We are dealing with hundreds of submissions each year, so that saves us so much time. And that is all because of Zapier. Pros My company uses Squarespace for our website and the tracking is very limited. We moved away from Google Suite and there was no way to easily automate form submissions with Microsoft. Zapier helped us to do that. We can fully automate our marketing emails thanks to Zapier connecting our website to Hubspot. It is pretty flexible and offers a lot of features. Also, their updated pricing plan is great and allows much more on the free version. Cons It can be tricky to use at times. Setting up form submissions from Squarespace into Hubspot can be tedious if you are inexperienced. And not being able to use Webhooks without a paid plan is a bit frustrating, but understandable. Review Source EH Emily H. Marketing and Technology Manager Real Estate Used the software for: 2+ years ### "Zapier works well" May 21, 2025 5.0 We use Zapier heavily for outbound email notifications, workflows, and connecting our core technology stack. Pros It's excellent for automating tasks and workflows, there are a lot of supported applications and software. Cons It can be SO finicky and stop working sometimes, and troubleshooting issues in the platform is a huge pain. Review Source CR Colin R. Managing Director Computer Software Used the software for: 1-2 years ### "Integration Platform" June 9, 2025 4.0 Broadly positive. It helps out most when we would struggle to obtain our own API keys and permissions. Pros It is our go-to integration platform when we need one to bridge into high-end applications like Office365 and Google Reviews. Cons It can be fiddly to create and add steps, particularly when they are self-coded. The Zapier Agents offer was underwhelming. Review Source PA Patrice A. Assistant Design Used the software for: 6-12 months ### "Outstanding automation" September 16, 2025 4.0 Pros This is a great tool for professionals. The level of automation it provides is outstanding. Able to integrate all the platforms, you can automate a lot of simple tasks and free a lot of time for focus tasks. Cons Overall, I’m glad using it but I would only ask them to make it easier to use for the average user, because I had a hard time setting up the Zaps, testing and linking accounts. Review Source Ashley G. Owner of Digital Ash Agency Marketing and Advertising Used the software for: Less than 6 months ### "A necessary evil" October 28, 2025 3.0 A necessary evil. Honestly, I'm waiting for another platform that is more user friendly... and maybe this will become so as their AI gets better at flow building. Pros It does integrate with a lot of platforms, and is the industry standard. Their AI function to build flows is getting better. Cons It is complicated to learn and set-up. Since it is capable of doing so much, there is a lot that can go wrong. Review Source DH David H. Operations Manager Real Estate Used the software for: 2+ years ### "Zapier really is for everyone" October 28, 2024 5.0 Overall positive journey with Zapier, having little no code experience I now build complex automation workflows and save hours of manual processing time. Pros Allows you to overcome the challenges of software interaction and automation in a user friendly and simple way. Automations and user interfaces are slick, clean, easy to build, and less problematic due to the easy to follow Zapier code free programming. Cons The only downfall is that not every piece of software has connectivity. Review Source Similar Products Featured ## Related categories [iPaaS](https://www.capterra.com/ipaas-software/)[Business Process Management](https://www.capterra.com/business-process-management-software/)[Integration](https://www.capterra.com/integration-software/)