# Page 17 | Zapier Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 17 - Is Zapier the right Integration solution for you? Explore 3051 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/130182/Zapier/reviews --- Zapier 4.7 (3051) [View alternatives](https://www.capterra.com/p/130182/Zapier/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 17 - Reviews of Zapier ## Showing most helpful reviews Showing 401-425 of 3051 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer CEO & Owner Apparel & Fashion Used the software for: 6-12 months ### "Everyone should be using this" September 11, 2018 5.0 Zapier is amazing. I would recommend this to just about anyone as it is so robust. I can have it do just about anything for me. The simplification of tasks that are so monotonous is incredible. It's one of those convenience factors that you don't need yet couldn't imagine living without. Pros I came across this after using Clickfunnels as it is one of the suggested automation, and my only regret is that I haven't been using this for years. The ability to automate almost anything under the sun is invaluable. Being able to get notifications on a personal slack channel every time someone takes a specific action on one of my landing pages, every time an ad converts, every time my email service gets a new subscriber is amazing. This is how the internet is supposed to work. I can automate to Gmail send me an email every time a form is filled out in Clickfunnels, something I had to check numerous times previously has been a lifesaver. These are jsut a few examples, the possibilities are nearly endless given the amount of apps supported, I guarantee there is something included that will make your life easier. Cons No real cons to speak of. The only thing I might suggest is making it more user-friendly when starting out figuring out how to create custom zaps (automation) I remember this seemed a little counterintuitive. However, this is a non issue given how valuable this is. It is a wonder this hasn't been done before. Review Source VR Verified Reviewer Manager Staffing and Recruiting Used the software for: 6-12 months ### "Zapier saves you a ton of time!" June 13, 2023 5.0 Absolutely love it! Pros We use Zapier because our Applicant Tracking System didnt have an integration option with a candidate skill testing software we were using. Without Zapier this would have meant that we would have to manually update both our ATS and our Skill testing software with candidate details. Zapier lets us automate all of that. It can push data both ways so that means we can send candidate details into one software while pushing test results back into our ATS. What I love about this process is that not only it automates almost all the work that would have been manually done, it also removes any chance of errors happening that would happen if a person was doing this manually. Its saved our team a lot of man hours and issues arising from incorrect data. Cons Initial set up is a little difficult. Especially if you are building a Zap between two software that dont have a lot of documentation to proceed with. But once we had it set up, it was smooth sailing. Review Source VR Verified Reviewer Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Best automation and integration tool" June 3, 2023 5.0 It's a great one to be able to automate tools thanks to Zapier Pros Great for automating things and integrates with almost anything Cons Can be hard to use sometimes and could be more straightforward Review Source Jon S. Business Development Marketing and Advertising Used the software for: 2+ years ### "Zapier - Making all your apps connect and communicate together" May 11, 2022 5.0 A big time saver. It keeps the business workflow and processes easy to implement by the employees using thee programs. Pros Zapier allows different programs to talk to eachother. It reformats to make other programs compatible. Cons There is the odd company that isn't Zapier compatible. It can take a bit of testing to make sure it's working correctly. Review Source Steve P. Founder Used the software for: 2+ years ### "Maybe the most important cloud software tool on the web" April 21, 2018 5.0 Pros The most amazing part about Zapier is that you can (almost) make any technology stack your own. No more is anyone stuck in one bloated and overpriced marketing tool. Nor do we need to plan out an entire business before getting started. If it links with Zapier, you can probably link everything together at some point. Zapier has literally saved hundreds of hours and I am a very modest user with a small handful of Zaps. Cons The downside sometimes is the lack of push-pull syncing, i.e. data is triggered and passed in one direction. It'd be great in future to be able to also set up a couple of core apps to sync data between them, for example, keeping a mailing list and CRM in sync with each other. The user interface can also be a pain to try and find out what's possible. It gives you 'recipes' for zaps based on tools you select, but it would be much more intuitive to just be able to select your tools from the dashboard and look at the zap options right from the start, without having to start creating to the Zap to see what can be done. Review Source VR Verified Reviewer Owner Graphic Design Used the software for: 2+ years ### "Great system for automating processes" July 21, 2023 5.0 Great at connecting products, little downtime . Easy to setup Pros I like how Zapier integrates with most SASS products on the market, making it easy to connect and automate the processes Cons only limited features for free, and paid is more than we can afford Review Source Zamruddin S. IT Trainer Non-Profit Organization Management Used the software for: Less than 6 months ### "If you automate something you can't ignore to Zapier" February 18, 2022 5.0 Pros Zapier will do something that I will save so much time to do a manual task. because Zapier is an easy learning interface that will help me to create automated tasks. I have multiple situations for definitely using Zapier as the best tool. Here are Some examples of situations:- 1. As a teacher I need to do multiple tasks like:- Every time I will plan an online class and generate a link for that class and inform the student's about that class and share the same link with my co-teacher and also mark that class on the calendar, every time I will do this task manually that takes lot's of time and energy because I have to 10 or 20 class links per day and do the same thing again and again. I will hate this. But After using Zapier this process becomes automated and I don't need this task manually. Great relief for me. 2. As a part-time Youtuber I need to post videos on multiple platforms after uploading on that channel that task is also painful for me because I need to visit multiple platforms and paste the link and write something interesting for the audience. But now I am using Zapier to do this task for me and create a post and publish them on multiple platforms. It's easy as a piece of cake. Thank you Zapier for this I am looking forward to you. Cons Nothing says, but Zapier is faster than any other software. Review Source VR Verified Reviewer owner Internet Used the software for: 2+ years ### "Best integrator you can find" June 27, 2023 5.0 I have used Zapier for years to integrate different apps and found it extremely easy to use. You don't need to dig in to technical details to get your workflow to work. It just works. Pros It is very easy to integrate different apps and services even without any tech skills. Cons Pricing. It is expensive compared to alternative. (But it is the best in the market) Alternatives considered [Pabbly Connect](https://www.capterra.com/p/205994/Pabbly-Connect/)[IFTTT](https://www.capterra.com/p/186695/IFTTT/) Reason for choosing Zapier Ease of use and large amount of apps you can integrate with. I use Zapier in cases when I can't achieve the desired result with other apps. Review Source Vishal P. Business Development Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Great tool that helps in automation solutions and helps to improve productivity " May 5, 2024 5.0 A great integration and automation tool which has helped me increase productivity in a much faster and efficient way Pros It has a very simple UI which makes it very easy to use.The best part is it doesn't require codes and can be integrated with number of softwares Cons Zapier needs to work more on their customer support Review Source VR Verified Reviewer Head Employer Success Internet Used the software for: 2+ years ### "The no code tool that makes work life easy!" August 4, 2022 5.0 Sheer excellence. Pros When I entered into a business operations role, there was so much redundancy of process and tasks. I knew that if we continued doing things manually we will have to employ several hundreds of people. What we did using Zapier, was automation of our tasks, that eventually increased our productivity 10x and allowed us to do with 10 times less people as it would take for us to execute without Zapier. Love this product and the task automation features it has that can be easily set up by any novice! Cons Nothing much. There is nothing to not like about this product. Review Source VR Verified Reviewer Owner-Operator at Animity Community Health and Wellness Center Health, Wellness and Fitness Used the software for: 1-2 years ### "With Zaps, seemingly everything is possible! Efficiency and automation at its finest." March 6, 2019 5.0 Pros As a small business owner (and sole employee/operator), any time I can be more efficient and automate tasks to improve the customer experience, I am all ears. I've found Zapier to be a great solution for a reasonable price to give a nice touch of customer service to my new customers and manage tasks automatically for me to save me time and make me much more efficient. For example, when a new customer schedules an appointment with me, I can have my scheduling platform talk to Gmail and send my new customer an instant automatic welcome email, complete with the scheduling details and paperwork necessary to get started. This is a great way to add a touch of customer service and care to the new relationship. I can also then automatically send that customer information to Mailchimp, and now they are on my mailing list, which I can then use for marketing in the future. Zapier sure makes life a lot easier, simply because you can leverage the best of non-related apps and get them to work together for you. Cons The price point for the lowest paid subscription doesn't break the bank, but it's kind of a step to take once you start taking off and exceed your quota of free "Zaps." Review Source RS Reelika S. Coach Consumer Services Used the software for: 2+ years ### "Great tool for integrating different tools together " April 19, 2023 5.0 We are very happy to use it, because nothing is better than simplifying our system Pros So easy to use and doesn't require any tech knowledge. Set it up once and it works for your business Cons I wish it could even integrate more tools. Review Source Patrik C. Director of Organic Marketing Marketing and Advertising Used the software for: 2+ years ### "Great Product for Price" June 29, 2022 5.0 Helps with automating our reporting to clients Pros Zapier saves us hundreds of manual labor hours every month and is pretty easy to setup. It is also very flexible with the integration capabilities Cons Sometimes there are product updates that break things and unless you are looking at it frequently it can be hard to tell what may have happened Reason for choosing Zapier Seemed like it would have better support Review Source JV Josh V. Marketing Director Marketing and Advertising Used the software for: 2+ years ### "Zapier - Connect "All the Things"" May 20, 2022 5.0 Zapier has saved my team literally 10s of thousands of hours, and the work that we can get done with Zapier has satisfied our clients to no end. Pros Zapier allows even the least technical individual to put together an automation flow that allows key digital tools to interact with one another. Need to automatically send an email to your team when you get a new lead? Easy! Start a client conversation in Slack when a customer ticket comes in? Easy! If you can dream of the process, and the tools are integrated into Zapier, you can likely connect it and automate it. Cons Many key features are there, out of the box, but sometimes the custom integrations/actions take some coding work, googling, and tickets to customer support. Switched from [IFTTT](https://www.capterra.com/p/186695/IFTTT/) We needed more connections with more business-minded products Review Source Jonathan K. Digital Strategy Information Technology and Services Used the software for: 2+ years ### "Absolutely LOVE Zapier" September 10, 2019 5.0 We have an old cart that doesn't have an API integration. So we send our order notifications to mailParser and then use Zapier to connect MailParser to Infusionsoft. I have no idea how we would be getting this data in there otherwise. So. Helpful. Pros Overall, it's greatest strength is the level of support you get from their team. Every time I have a question, they respond with helpful tutorials, suggestions, advice for ways to make things better, and they help to simplify the complexity of what's possible. I love that everything is possible and that any system can be made to talk with any other system. Cons I think one of the things I struggle with about Zapier is that everything (literally everything) is possible through their connections. This means that I can do anything I can dream up. I think maybe sometime I'd like to have someone just build out a forest view of what kinds of things other people do with Zapier, so that I can let my mind roam and see what all I think up to do. Reason for choosing Zapier None really. Used Zapier for so long that I wouldn't use something else. Review Source Jaron H. Owner Consumer Services Used the software for: 1-2 years ### "Can be confusing, but it's incredibly powerful." April 21, 2019 5.0 Pros I love how this software can create and trigger events between different software applications. I have this set up to automate a handful of processes in my business. One might think that only large businesses can afford to creat automation within their organization, but Zapier is making so that the average person can set this up in their own operations. There is so much more I want to learn to do with Zapier. It's nice to be able to set something up once, and then it continues to work for me with little or no maintenance after. Cons The thing I don't like about this software is that it's giving me serious FOMO about things that I know I could be doing with Zaper if I only knew how to use it better. I can see that Zaper has a lot of options and additional ways that I can help my currrent business operations, but it's kind of tough to get things set up the first time. Also, I will find that I spend a lot of time setting something up, and then I forget how I did it. If I ever need to go back and make edits, then I have forgotten the steps that I took at the beginning to set it up. It causes me to have to learn from the beginning about how I originally set this up. Review Source SM Stephen M. Owner Internet Used the software for: 2+ years ### "Great tool for connecting software and automating" June 2, 2023 5.0 Very happy to use it since moving away from Integromat Pros Great tool for connecting software and automating tasks that I need to be automated with ease Cons Sometimes configuring the connections isnt the most intuitive Alternatives considered [Make](https://www.capterra.com/p/154278/Integromat/) Switched from [Make](https://www.capterra.com/p/154278/Integromat/) More integrations that I use Review Source YE Yolandi E. CEO Management Consulting Used the software for: 2+ years ### "Perfect choice to get your software to talk to each other" February 3, 2023 5.0 I loved it. With integration and automation aside, I found their blog super informative and usefull Pros I loved connecting different platforms and seeing the different options of how to automate mundane and time consuming tasks Cons When there was an error in the automation setup, I feel that the explanation and/or next step wasn't clear enough or there wasn't enough detail Alternatives considered [IFTTT](https://www.capterra.com/p/186695/IFTTT/) Reason for choosing Zapier Zapier was not as daunting and intimidating Review Source MO Magdalena O. Manager Health, Wellness and Fitness Used the software for: 2+ years ### "Dinosaur still standing!" March 19, 2026 4.0 good expierience, but i have gone towards ai nowadays, as it's easier to control and allow ai to repair broken links easier Pros ease of use, reliability and great design. also wide availability of tools and simplicity of integration Cons price tag, it is a nifty little thing, but it costs too much, AI is taking over slowly, but surely.. also it breaks every know and then Alternatives considered [Pabbly Connect](https://www.capterra.com/p/205994/Pabbly-Connect/) Reason for choosing Zapier cheaper, same thing, nothing to really ask for Switched from [Pabbly Connect](https://www.capterra.com/p/205994/Pabbly-Connect/)[Make](https://www.capterra.com/p/154278/Integromat/) Zapier is better, simpler and more reliable Review Source Brock P. Vice President of Marketing Retail Used the software for: 2+ years ### "Zapier is a Savior" June 20, 2022 5.0 To me I don't know how a modern marketer can exist without using Zapier. This has opened up entirely new horizons for our marketing automations. Pros We use Zapier as a way to link very complex marketing automations together and honestly without this tool we couldn't have built this system. These funnels allow us to track off platform behavior and have literally contributed MILLIONS to our bottom line. Cons Honestly, there is very little about Zapier we don't like. It is easy to use and we have had zero issues with it. Review Source GM Guillaume M. Growth Hacker Computer & Network Security Used the software for: 6-12 months ### "It's a standard -- and it is for a reason!" February 14, 2024 5.0 Zapier is a powerful and easy-to-use automation tool that seamlessly integrates litterally thousands of third-party apps. It is easy to use and allows quick and efficient automation of various processes that can be very useful. Pros The endless list of natively supported third-party apps says it all: there is a reason why Zapier is an absolute standard when it comes to no code automation, and its versatility is definitely part of it. Cons Changes in price and content are not always really foreseeable depending on the plan, but it still works wonder. Review Source jason E. Internet Marketer Computer Software Used the software for: 2+ years ### "Zapier reviews 2022" May 19, 2022 5.0 Best tool for marketing automation. Recommend you try it Pros I have known Zapier to be a tool with a strong grasp for work automation, productivity upheaval, and stress savior. It's among the most fascinating automation tools I've used by far that makes me feel sometimes like a digital wizard. There are exceptional qualities I appreciate in this tool: 1. Its integration capabilities 2. Its strong capacities and abilities to deliver accurate results 3. Its pricing structures 4. client satisfaction management 5. The fact that it offers a limitless service scope ( one app with a million functionalities). 6. Its ease of use and guides for non-savvies. And most importantly, the fact that it offers not only a trial option for most plans but also a free plan is the most fascinating of it all. Cons Have no issues with this tool. It's cool Review Source Josh J. Manager of Web Communications and Online Marketing Higher Education Used the software for: 2+ years ### "Zapier makes my organization run! Automation heaven!!!" March 25, 2019 5.0 Pros Zapier has become the standard for connecting one piece of software to another, as it allows users to quickly and painlessly integrate hundreds of hundreds of APIs. Doing so allows non-developers to create advanced automations and integrations between just about anything. With a little creativity, you can accomplish some really awesome stuff. For my organization, Zapier has saved us thousands of dollars on upgrades for existing or new software because our ability to quickly develop work arounds with Zapier. Cons While Zapier is amazing - it does have some real limitations and will never be a replacement for enterprise level software that needs full access to APIs. You are at the mercy of the triggers and actions available to you - and up until recently, complex conditional logic wasn't possible. Their path solutions is helpful, but clunky and difficult to you, particular if you are a developer who just wants to quick say if this then that and are accustomed to doing so in a couple of lines of code. Review Source Marco Genaro P. Co-founder Online Media Used the software for: 2+ years ### "Great experience. It made us win a lot of time." May 26, 2023 5.0 In general, I'm very happy with Zapier. We use it to connect WPForms and Google Sheets, and it save us a lot of time. Pros I like that is easy to use and it saved us a lot of time. Also, I think the quality-price ratio is very good. Cons Sometimes there are bugs that are quite hard to "debug" or fix, and the support might take a few hours to answer. Review Source Kiri T. Director of Digital Operations Marketing and Advertising Used the software for: 2+ years ### "Powerful but Intricate" May 21, 2021 5.0 Zapier has saved a lot of time implementing automated reporting for our company. We have multiple Zaps that run multiple times each day across several different platforms like Facebook, Amazon, Google Drive, and other DSPs. If we didn't have a solution like Zapier it would cause a lot manual work for our team as well as remove some of the reporting metrics and platforms we are able to provide to our clients. Pros There are countless integrations so most things you want to set up are possible, whether it's through email or specific apps you are using like Google Drive, Facebook, etc. Zapier also provides a lo of information on all your Zaps and if something goes wrong you get an email. For simple applications, it's really easy to set up! Cons Not super user friendly because of the intricacies of the platform if you have a complex Zap. They also don't give you a ton of support so you do have to figure it out for yourself if something goes wrong. For example, if a Zap gives you an error there are so many possibilities on what went wrong so you do have to be patient and troubleshoot yourself. 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