# Page 2 | Zapier Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Zapier the right Integration solution for you? Explore 3058 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/130182/Zapier/reviews/?page=2 --- Zapier 4.7 (3058) [View alternatives](https://www.capterra.com/p/130182/Zapier/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 20th, 2026 # Page 2 - Reviews of Zapier ## Showing most helpful reviews Showing 26-50 of 3058 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Tony U. Head of Growth Information Technology and Services Used the software for: 1-2 years ### "The default automation layer for any growth stack" May 9, 2026 4.0 Zapier is the fastest way I know to turn a marketing or sales workflow idea into a live automation. As Head of Growth, I rely on it to keep our acquisition data flowing cleanly between ad platforms, CRMs, and analytics tools without engineering dependency. It's not the cheapest option once you scale, and it's not the deepest for complex enterprise logic, but for speed-to-value and breadth of connectors it's still the default. I'd recommend it to any growth or marketing operator who needs to move quickly — just keep an eye on task usage as you grow. Pros Zapier has been the connective tissue of my growth stack. The breadth of integrations is unmatched — I've used it to wire HubSpot to Salesforce, push form submissions into Attio, sync ad lead forms (Meta, LinkedIn, Google) into our CRM in near real-time, and trigger Slack alerts on high-intent activity. The visual Zap builder is genuinely accessible, which means I can spin up a working automation in 10–15 minutes without pulling an engineer in. Multi-step Zaps, Paths (conditional logic), and Formatter are powerful once you understand them, and the recent AI-assisted Zap builder has cut setup time noticeably. Cons Pricing scales aggressively as task volume grows. Once you're running enterprise-volume workflows across multiple CRMs and ad platforms, the per-task cost becomes a real line item to defend, and it's easy to blow through your tier without realising it. Some of the deeper integrations are shallower than they appear certain HubSpot and Salesforce actions don't expose every field, which forces workarounds with custom webhooks. Error handling could also be more proactive; you often only notice a broken Zap when downstream data goes missing, rather than getting an immediate alert. For more complex orchestration, I've found tools like Make or n8n more cost-efficient at scale. Review Source CM Cristian M. Technical Director of IT Environmental Services Used the software for: 2+ years ### "Zapier - A good beginner-friendly automation platform" April 13, 2026 4.0 Overall, Zapier is a really great platform and has helped us bring most of our ideas to life. If you want a no-hassle drag and drop interface, and have some technical knowledge or know how to map out conditional logic (if this, then that), then this is the platform for you. If you have really complex logic and do not want to have to code and test python and create sub-automations, then look for something like n8n. Pros Zapier is one of the more cost-effective automation platforms out there. It is easy to use with a drag and drop interface, and has plenty of documentation to help you automate whatever use case you can imagine (to some extent, of course). Customer support has gotten a lot better over the years and I would like to say is pretty quick in getting issues resolved. I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions. I love that I can have a folder structure as complex as I want to store and organize all of our company's zaps. Cons Zapier likes to change their interface a lot. Since 2022 when I first started using Zapier here at the company, I cannot tell you the number of times the UI/UX has changed. Sometimes for the better, but other times with changes that I don't like at all. They also do this without notice and with no guided workflow tool to guide you through the updated interface to find what you need. It is sometimes like learning a new software all over again... Not the best. There are also limitations when it comes to decision paths on how many paths you can have and sub-paths. If you have complex use cases, you have to have zaps within zaps (called sub-zaps), which is not ideal and creates additional overhead from an IT perspective. Alternatives considered [IFTTT](https://www.capterra.com/p/186695/IFTTT/)[n8n.io](https://www.capterra.com/p/198028/n8n-io/) Reason for choosing Zapier We just chose Zapier over the others simply because of the cost at the time, and where we were at as a company, it just made more sense. Review Source Ali M. CEO Health, Wellness and Fitness Used the software for: 1-2 years ### "Great functionality, but difficult to justify the cost for light usage" December 17, 2025 4.0 Zapier worked well for our needs and helped keep our systems connected, but the value equation was mixed. From a functionality standpoint, it delivered. From a cost perspective, it felt hard to justify paying a higher monthly fee for only a handful of low-volume but necessary automations. We found it useful, but it would be much more appealing if there were better pricing options for small businesses with modest automation needs. Pros Zapier does exactly what it promises: it connects tools that otherwise wouldn’t integrate easily. We use it mainly for syncing leads and client data between platforms like MINDBODY, Meta, TikTok, and Google Sheets, and once the automations are set up, they run reliably without much maintenance. The setup is flexible, integrations are extensive, and for critical workflows it can be a real time saver. For small teams, having these automations in place removes a lot of repetitive manual work. Cons The biggest downside for us was pricing. Even with very light usage and only a few automations, we had to move to a paid plan that felt expensive for what we actually used. There isn’t a well-priced tier for businesses that need Zapier’s premium features but don’t run high volumes of tasks. Also, when something goes wrong, error messages can be unclear, which makes troubleshooting more difficult than it should be for non-technical users. Review Source MM Michelle M. Owner Marketing and Advertising Used the software for: 1-2 years ### "Great for My Workflow, Tough for My Clients" November 21, 2025 4.0 I genuinely love using Zapier. It’s the tool I reach for first because it’s reliable, predictable, and doesn’t bury me in unnecessary AI layers. I’ve tried Make and a handful of the newer automation platforms, but Zapier still feels like the most practical option for the way I work. It does exactly what I need without turning every simple workflow into a science project, and that’s why it stays my go-to. Pros Zapier connects all my software seamlessly, and once a zap is set up, it runs reliably without much attention from me. I find the platform easy to use, and it saves a ton of time by keeping everything automated in the background. I also appreciate that they’re always adding new integrations, which keeps the tool flexible and useful as my tech stack grows. Cons The biggest challenge is that most of my clients struggle with it. Even simple automations feel overwhelming to them, and the interface isn’t very beginner-friendly. When workflows get more advanced, the learning curve becomes even steeper, which means I often have to build or troubleshoot things for them, especially when they become disconnected or need updated. Alternatives considered [Make](https://www.capterra.com/p/154278/Integromat/) Reason for choosing Zapier I chose Zapier because it’s faster for me to build in and far easier for my clients to understand. Make is powerful, but it turns even simple workflows into a giant visual map that overwhelms most business owners. Zapier keeps things clean and predictable — I can set up a zap in minutes, test it, and know it’ll run exactly the way I expect. Review Source Adrian P. CEO Real Estate Used the software for: 2+ years ### "The Ultimate Productivity Multiplier" January 1, 2026 4.0 My overall experience with Zapier has been transformative. It has shifted my focus from repetitive administrative tasks to high-value strategy. It is reliable, intuitive, and essentially functions as a digital employee that never sleeps. If you're looking to streamline your workflow and ensure your different software platforms actually talk to each other, Zapier is an indispensable tool. Pros The sheer breadth of integrations is Zapier’s greatest strength. It acts as the universal translator for our tech stack, connecting virtually any app I use without requiring a single line of code. The multi-step Zaps allow for sophisticated automation that saves me hours of manual data entry every week. Cons The pricing structure can be a bit steep, especially as you scale. Since you are billed based on "Tasks," high-volume automations can become expensive quite quickly. Additionally, while the interface is user-friendly, troubleshooting complex Zaps with many steps can sometimes be a bit tedious when trying to pinpoint exactly where a data mapping error occurred. Review Source VB Victor B. Digital Operations Manager Marketing and Advertising Used the software for: 2+ years ### "In-depth automations at the tip of your finger" September 22, 2025 5.0 Overall, I couldn't be happier. I personally have tested most of the competitors, and I am yet to find one that offers as much platform coverage as Zapier does: easy to implement (to a point), easy to deploy, and most importantly, a very reliable and safe platform. Pros It mostly definitely has to be the massive amount of integrations available. Any SaaS you can name is available: CRMs, etc. I am yet to come across a platform we needed to integrate with Zapier that wasn't available, which is amazing! Cons Although it offers a massive array of available platforms as I mentioned earlier, some platforms surely lack certain triggers and options for certain platforms, even a few big ones, such as Google Sheets, doesn't offer a massive gamma of triggers. Also, data manipulation and API solutions can be complex, even though they are relatively straightforward for simple 2 - 3 step automation, they can become cumbersome once you have multiple steps and several data flows within a single Zap. Alternatives considered [n8n.io](https://www.capterra.com/p/198028/n8n-io/) Reason for choosing Zapier It felt that “n8n” features primarily targets individuals with extensive coding experience. While it’s no doubt a valuable feature, it may not be entirely suitable for the general end-users Switched from [Make](https://www.capterra.com/p/154278/Integromat/) I must admit that Make is a clear choice over Zapier when it comes to UI/UX. It makes workflows more engaging and visually appealing, especially as it expands to include more features. However, it does lack in terms of platform support. Review Source KS Keith S. Co-Founder and Chief Executive Officer Computer Software Used the software for: 1-2 years ### "I am glad this works go good" March 23, 2026 5.0 Prior to finding this software my sales tools were not communicating with each other and I had to do everything by hand. It brings my toggl timekeeping info into my cms so I don’t have to keep track of all these different dates. This is better than that other application I spent 5 hours on before I got frustrated and left it for this. Pros I’m happy the support team people are pretty good about answering emails quickly as I thought I would be stuck here till tomorrow. They have many drop down options for most things so they’re easy to use no matter how much of a non-computer person you are. I am shocked I did not have to write one line of code to get the google contacts synced. They list alot of applications. Cons I feel it’s way to expensive unless you’re using it for every possible thing in your life. Sometimes the french translation will not make any sense and it will be difficult to figure out where the correct button is to press. I am totally annoyed. I also hate it that some of the features such as the time delay feature do not automatically come with the software. Review Source KK Kevin K. Marketing Manager Hospitality Used the software for: 1-2 years ### "Powerful Automation Tool" September 24, 2025 5.0 Zapier is an essential part of our business automation. We use it to connect marketing, reporting, and communication tools like Google Workspace, Klaviyo, and internal systems. It’s reliable and saves a lot of time, but we do need to keep an eye on updates and costs as we grow. Pros Zapier makes it super easy to connect different tools without writing code. Setting up automations is quick, the interface is clear, and it saves us a lot of manual work every week. The variety of integrations is huge, so we rarely run into a tool it doesn’t support. Cons Pricing increases quickly when you scale and need multi-step automations. Zapier sometimes updates the way certain steps work without notice, which can break existing Zaps and requires rework. Debugging complex automations can be tricky, and there can be slight delays in running tasks. Review Source DR Daniel R. Product Manager Automotive Used the software for: 2+ years ### "King of automation software is still relevant" September 19, 2025 5.0 Works fine, it's very reliable and if your zaps aren't very complex costs are very reasonable. But nowadays you can get other alternatives, specially for internal use. Pros It’s the most well-known app of its kind (now maybe shares this title with N8N). Among that, the app is easy to use, has a HUGE pool of connectors (probably the biggest available) and you can start free (some sources like Facebook Lead Ads require a paid account, but 99% can be used even with the free tier). Cons Actual pricing has two different things: Zaps (a "recipe" from app A to app B) and tasks (each action that Zaps make). Pricing is based on TASKS, so if you make complex workflows (like in N8N) it can be very pricey, as each zap can consume a lot of tasks. For simpler zaps, it's very reasonable. Alternatives considered [Make](https://www.capterra.com/p/154278/Integromat/)[n8n.io](https://www.capterra.com/p/198028/n8n-io/)[Microsoft Power Automate](https://www.capterra.com/p/227210/Microsoft-Power-Automate/) Reason for choosing Zapier When we started Zapier was the most used platform. Now we keep it because most of our customers know it and use it. Review Source PG Patricia G. Customer Service Lead Hospitality Used the software for: 2+ years ### "Connecting our disjointed hotel systems." January 15, 2026 5.0 In hospitality we use too many separate apps. This tool acts as the bridge that keeps our data management consistent. It saves us hours of busy work, though the price for higher tier plans feels steep for a small business. Pros Moving guest data from one system to another is my favorite feature. It allows me to move guest data between our booking engine and PMS automatically without any manual copying. Cons The cost can increase if you are going to do complex, multi-step automation. Debugging specific errors when a connection fails is often confusing for people with little or no experience with network technologies. Review Source BW Bridget W. CEO Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Zapier makes you a developer!" November 18, 2025 5.0 I still use Zapier and will continue to do so. I've since moved from Calendly to NeetoCal and from Mailchimp to MailerLite. I have yet to create those connections. But I'm sure it will work. Basically, if there's an open API, you're golden. Pros What I like most about Zapier is the ability to connect software without being a developer or relying upon the SaaS products themselves having native integrations. For example, I wanted new clients that I created in Xero to be added automatically to my Mailchimp list. I did the same with new contacts from Calendly sales calls. It was really easy. Cons Sometimes, when a connection doesn't work, it is frustrating for a non-developer to figure it out. For example, I would have issues with "email address" in Xero contacts. But those were vendors (as in accounts payable), not new clients. So maybe it was user error but it was frustrating. Review Source VR Verified Reviewer IT Administrator Food Production Used the software for: 2+ years ### "Powerful and broad integration service. " April 9, 2026 5.0 Overall, I have found this tool to be incredibly important. Being able to integrate tools that otherwise wouldn't helps improve efficiencies and productivity. Pros My use of Zapier has been limited, but has been significant for what I needed. The broad range of integration capabilities is what makes this service so important. In a world of APIs and the need to have constant integrations, you can't go wrong with Zapier. It is fairly easy to use and their customer support is extremely helpful! Compared to other similar integration services, the cost is also appealing. Cons It can be a little confusing if you do not understand API integrations. While they are very easy to work with, it is just a different world for some folks. Review Source SK Sebastian K. Managing Director Information Technology and Services Used the software for: 2+ years ### "Beste No-Code-Automation-Software" June 11, 2026 5.0 Automatisierung von Leadgenerierungs- (z.B. LinkedIn-CRM-Import) und Nurturing-Prozessen (z.B. automatisierter E-Mail- oder SMS-Follow-Up je nach Deal-Phase und Verweildauer) sowie CRM-Automatisierungen (z.B. individuelle CRM-Felder, die in anderen Systemen wie Mailchimp oder Twilio weitere Prozesse auslösen). Pros Zapier bietet zahlreiche vorgefertigte Schnittstellen, mit denen unterschiedlichste Prozesse (Marketing, Sales, HR) einfach automatisiert werden können. Du individuelle Webhooks etc. können auch sämtliche weitere Systeme angebunden werden, für die es momentan noch keine Schnittstelle gibt. Cons Der Support benötigt manchmal etwas länger (einen Werktag). Zudem ist kein Chat-Support vorhanden... Review Source MS Michael S. Marketing Manager Electrical/Electronic Manufacturing Used the software for: Less than 6 months ### "Great automation tool for productivity" March 10, 2026 5.0 My overall experience with Zapier has been excellent. It helps connect multiple apps and automate repetitive tasks without coding. It is a great tool for businesses and individuals who want to increase productivity and manage workflows more efficiently. Pros Zapier makes it easy to automate tasks between different apps. The interface is simple and it supports many integrations, which helps save a lot of time and improves workflow. Cons Some advanced features require a paid plan, and beginners may need a little time to understand how complex automations work. Review Source FK Francois K. CMO Real Estate Used the software for: 2+ years ### "We lost money because of zapier" October 22, 2025 1.0 We lost revenues because of the 2025-10-20 incident. Zapier was unavailable during all the day and doesn’t want to refund. We are clients since 2020 and this is not acceptable. Cons I don't like the support and i can't reply to this question. I'm Writing a bad review about my recent experience. Alternatives considered [n8n.io](https://www.capterra.com/p/198028/n8n-io/) Reason for choosing Zapier we were beginners in 2020 regarding automations. Switched from [n8n.io](https://www.capterra.com/p/198028/n8n-io/) zapier is very expensive and the support doesn't care about customer loyalty. Review Source KW Ketmanto W. Application Support Engineer I Information Technology and Services Used the software for: 1-2 years ### "Superior but needs affordable tier plan" December 11, 2025 5.0 Pros Zapier has been consistently helpful and revolutionary in integrating our WordPress website with Pipedrive (CRM). The process is straightforward, and the AI agents have been instrumental in helping us shape it. Cons In the market, Zapier is more expensive than its competitors. I recommend introducing a subscription tier tailored for freelancers and influencers, enabling users with simpler needs to access and benefit from its features. Alternatives considered [Make](https://www.capterra.com/p/154278/Integromat/)[n8n.io](https://www.capterra.com/p/198028/n8n-io/) Reason for choosing Zapier Zapier remains superior, offering better features. Review Source VR Verified Reviewer Digital Marketer Marketing and Advertising Used the software for: 2+ years ### "Seemless integration and easy to use" February 10, 2026 5.0 Overall, great experience and easy to learn user interface. It integrates seemlessly for our intraweb system Pros Easy to integrate with current platform, easy to include in reporting, minimal bugs and issues, allows for easy project management Cons Little customization, of forms and tracking, but that didn't affect my personal goals with the platform to much. Review Source CB Camille B. Directrice des Opérations Hospital & Health Care Used the software for: 2+ years ### "Zapier pour des tâches automatisées " March 25, 2026 5.0 J'utilise Zapier depuis plus de 2 ans aujourd'hui et j'ai toujours des zaps qui tournent. Les automatisations cassent parfois, mais je reçois instantanément une notification pour tout régler. Pros J'aime le concept d'automatiser certaines tâches : envoi automatique de mails, de factures et entrer de donnée sur CRM . J'ai du mal à créer les automatisations moi-même (les zaps), alors j'utilise des templates. Cons Utiliser Zapier est souvent très chronophage. J'ai plusieurs adresses mail Google et pouvoir lier différents comptes à Zapier pour les utiliser différemment, c'est compliqué. Review Source John C. Founder Marketing and Advertising Used the software for: 2+ years ### "Ran my business for years, now replaced by better APIs and AI" March 13, 2026 3.0 Zapier enabled me for years to run a business with a lean team. However, the unspoken key is simply working with better softwares that have great APIs, as more native or AI-assisted connecting is happening everyday Pros Extremely large, nearly comprehensive connections to software, with an easy non-technical setup, and helpful AI assistance. Cons Unreliability veiled through ease-of-use, and byzantine permissions settings that make it difficult to complete integrations sometimes when paired with 2auth related issues Switched from [IFTTT](https://www.capterra.com/p/186695/IFTTT/) zapier had more integrations, it was more comprehensive Review Source IS Ignacio S. Real Estate Agent Real Estate Used the software for: 2+ years ### "Efficient client and data automation in quick time." October 2, 2025 5.0 It helped Villalba Propiedades automate data syncing and document exchanges, conserving time and minimizing human errors in everyday agency operations. Pros Zapier's easy organizational management and data automation secure clients' approval, automating tedious real estate tasks and enhancing agency response to clients. Cons Bugs and inadequate client assistance from teams sometimes stifle processes, particularly when combining several property management software involves technical debugging. Review Source Faiz A. Research Assistant Information Technology and Services Used the software for: Less than 6 months ### "My Automation Helper" January 15, 2026 5.0 It’s the most powerful thing to connect all sorts of different apps. And it’s worth every penny, expensive as the split second you finally get back to yourself. It automates my research process. I recommend it for automating just about anything digital that you have to do over and over again. Pros Zapier is magic for my workflow. It integrates my Jotform with Google Sheets for free. I no longer have to copy and paste information. Saves me hours of boring manual effort each and every week. It is amazing. Cons This can get expensive if you have lots of “Zaps” running. One connection fails, and sometimes I don’t know why. Creating complex workflows is a bit tricky and will take some experimentation. The “pro” features are expensive for a student. Review Source BF Britany F. Office Manager Construction Used the software for: 2+ years ### "Great alternative to repetitive workflows" March 13, 2025 4.0 I was successfully able to automate many processes and connect multiple apps together using zapier including Gmail, Quickbase, Google Calendar, and QuickBooks Pros Many functions are very easy to use, and it includes an enormous number of apps that are available to connect. Cons When zapier does updates it can sometimes get you turned around in their program until you get used to the new interface. Also some apps have very limited types of connections available Alternatives considered [Quickbase](https://www.capterra.com/p/157262/QuickBase/) Reason for choosing Zapier The amount of applications zapier offers, as well as it's ability to pull many types of data from those applications made it our choice. Review Source jR jesse R. Growth Director Construction Used the software for: 1-2 years ### "Zapier in construction " September 24, 2025 5.0 Zapier is one of our main. Tools to get things done here in our construction firm. We are happy to continue to use Zapier Pros Zapier is a reliable automation tool to keep our workflows connected. We use multiple integrations and are content with the service. Cons Zapier can be development heavy and need someone technical to assist on onboarding and use cases. There’s more to explore Alternatives considered [Make](https://www.capterra.com/p/154278/Integromat/) Reason for choosing Zapier Industry standard product and plenty of information on how to use Review Source Óscar M. CEO Marketing and Advertising Used the software for: 2+ years ### "Zapier, un Pionero en la Automatización" March 16, 2025 5.0 Cuando conocí Zapier me cambió mi forma de trabajar. Necesitaba enviar información de un web hecha con WordPress a una hoja de Cálculo. Tenía dificultad porque no eran los campos estándar y con Zapier lo pude hacer. No solo lo pude hacer sino que la automatización sigue funcionando después de años de uso sin un solo problema. Pros Zapier es el pionero en la automatización. Potente y la herramienta más fácil de usar de su categoría. Su fiabilidad es a prueba de todo. Cons En mi opinión Make y N8N son más flexibles. Especialmente N8N que viene integrado con Langchain para crear agentes con IA. Alternatives considered [Make](https://www.capterra.com/p/154278/Integromat/)[Albato](https://www.capterra.com/p/228273/Albato/)[n8n.io](https://www.capterra.com/p/198028/n8n-io/) Reason for choosing Zapier Uso Zapier, Make y N8N. Zapier destaca en facilidad de uso por lo que si tuviera que recomendar una herramienta para empezar con la automatización recomendaría Zapier. Review Source DD Debra D. Webmaster and Administration Sports Used the software for: 2+ years ### "Academy Webmaster & Administration" June 18, 2025 5.0 Really amazing, it get;s better and better every year. I have been using it for many years, it gets easier to use all of the time. Pros I love Zapier for its ease of use and removal of repetitive tasks. It also has eliminated data entry errors. Cons Had to find a con. Maybe that it tells me I am low on task limit just 1-2 days before my total is reset. I feel they are trying to get me to upgrade when I don't need to. Review Source Similar Products Featured ## Related categories [iPaaS](https://www.capterra.com/ipaas-software/)[Business Process Management](https://www.capterra.com/business-process-management-software/)[Integration](https://www.capterra.com/integration-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.