--- title: "Page 32 | Zapier Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 32 - Is Zapier the right iPaaS solution for you? Explore 3083 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/130182/Zapier/reviews/?page=32" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Zapier 4.7 (3083) [View alternatives](https://www.capterra.com/p/130182/Zapier/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Page 32 - Reviews of Zapier ## Showing most helpful reviews Showing 776-800 of 3083 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SH Scott H. CEO Computer Software Used the software for: 2+ years ### "Great Product" June 5, 2023 5.0 Pros I like how ubiquitous Zapier is. It is fairly universal. Cons I wish that Zapier had better integrations with niche market software. Review Source VR Verified Reviewer Product Manager Computer & Network Security Used the software for: 2+ years ### "Zapier gets it done, but be ready to pay" July 13, 2018 4.0 Integration, API connection, remove data silos Pros The range of third party services that zapier connects is truly amazing. Even seemingly distant systems can be connected in some way, including through generic webhooks. This makes data silos and complex reporting much easier. Community-provided zaps also cut down on configuration steps, so that you do not need API experience to create a connection. Cons Zaps can be hard to configure and design if you do not have somewhat intimate knowledge of the tools you are connecting. Most out of the box tools will have easy integrations, but some simply require more dedicated configuration and tinkering. Zapier is also expensive, compared to other potential approaches. If you do not have access to developers or your codebase, however, it cannot be replaced. Review Source CL Chris L. CMO Entertainment Used the software for: 6-12 months ### "It couldn't be any easier" January 25, 2022 4.0 Are you a content creator? Do you use social media in your marketing? I do, and I'm going way deeper in 2022. But it takes two things to publish on eight or more platforms every day. Time or another employee. Zapier is that employee. Simple to set up software that links your social media accounts using IF/THEN plug and play scenarios turns one post into eight in just a few easy steps. If you are a content creator this is an essential software to help you manage growth and sharing content, and if you are a small business owner I think this is a great way to get started on growing your social media marketing game. Pros Simple, easy to set up and use. Easy to connect accounts with plug and play functions. Cons Could use more social channels to connect, and options for older content. For example, IF you publish a new Youtube video, THEN share to Twitter. (But I'd like to be able to access and re purpose older evergreen content.) Alternatives considered [Calendly](https://www.capterra.com/p/148036/Calendly/) Review Source Franklin Javier P. Medium Technician Consumer Services Used the software for: I used a free trial ### "Hassle-free automation for small businesses" July 4, 2023 5.0 The real-time notifications feature is excellent. It allows me to stay on top of important changes to my apps and respond immediately when needed. Pros What I liked the most is its ability to flexibly and efficiently integrate different web applications, also the interface is easy to use and its configuration is quite simple. The platform has a wide variety of preconfigured applications that can be connected in a few steps. I also like it because it offers a search feature to easily find specific integrations. Cons Although the platform offers a wide range of preconfigured apps, I have encountered some limitations in terms of the availability of specific integrations. Sometimes I have had to look for alternatives or find more complex ways to achieve the automation I need. Review Source LN Lawrance N. Founder Education Management Used the software for: 6-12 months ### "Great for my workflow" January 19, 2024 5.0 Pros Easy to figure out, and the set up time was minimal Cons Not sure yet, use it for streaming my app subscriptions Review Source VR Verified Reviewer Travis Whaling Hospital & Health Care Used the software for: 6-12 months ### "Automate your workflow the easy way. " August 27, 2019 5.0 Pros I really like how easy it makes it to connect multiple apps. You can set up triggers and then corresponding actions to those triggers. You can automate so much of your "menial" tasks that it will free up large chunks of time for you. Its compatibility range is very large as well so chances are whatever software you are using already has the ability to work with Zapier. And the few that dont can use Zapiers existing documentation to create Zaps. Generally if you can envision a workflow between two apps, Zapier will most likely be able to help you create it. Cons It is a little complex to set it up for the first time. It might require some trial and error. And if your usage is high enough, you will run out of the "free" option pretty fast. Review Source MW Margurite W. Legal Assistant Legal Services Used the software for: 2+ years ### "Great product, but honestly not for people who are not techy" May 30, 2021 5.0 I love to use Zapier to integrate things like calendars from various applications, having specific emails make specific things happen in Dropbox, etc. It's pretty magical. I love the idea. The execution is also much better than at least one other application I've seen, which I appreciate. I think the thing that sets Zapier apart is the customer support. Folks at Zapier are willing to help you learn and do better, and that means a LOT to me. I also really applaud the company for its philosophy and ethos of collaboration, freedom, and openness. Thank you, Zapier, for restoring quite a bit of my faith in tech companies. Pros I love that Zapier can automate all sorts of things that otherwise I have to do manually. It's a really amazing idea, and automation has really founds its place in the spotlight recently. It also integrates with, at this point, basically every application known to man, meaning that every single thing you might want to do is basically possible. Talk about awesome! Cons I will admit that I am not very good at creating zaps. It takes me a lot of time and effort, and I still don't really understand what I am doing most of the time. Thankfully, the customer support is STELLAR and I always get the help I need. Zapier also sends you notes to let you know when you've done something wrong, which is quite nice of them. Review Source GA Gregg A. President/CEO Construction Used the software for: 2+ years ### "The Wizard Of Software Integration" November 3, 2022 5.0 Experienced enough to setup automation myself. Pros I love how easy it is to wire software together with Zapier. Most of our software works with this platform. Cons Really nothing negative to say. I just wish our workflow software company would have an API so Zapier connects. Review Source ET Ed T. Registration Services Director Management Consulting Used the software for: 1-2 years ### "Huge ROI for Integrations" April 18, 2022 5.0 Highly recommend streamlining efficiency. Pros Zapier has many services that it is able to connect with. Each of the "Zaps" that have been generated has been hours of saved time by creating the automations. Cons It could offer more details on failed executions of Zaps while building. Switched from [Microsoft Power Automate](https://www.capterra.com/p/227210/Microsoft-Power-Automate/) Much easier UI Review Source Daniel C. Project Manager Marketing and Advertising Used the software for: Less than 6 months ### "Quite flexible and adaptable" June 29, 2022 4.0 You can customize this integration to your liking, to use them it is not necessary to know how to program, a visual interface that allows you to create systematizations in a very comfortable way. it can be magically easy and can provide significant benefits. The biggest opportunity it presents is to increase customer service, minimize errors and boost productivity and business success. Pros They provide an integral management system, a global business management software, it has a task or project management system, when two applications can complement each other and it makes sense to use them, they include automatic synchronization with calendar applications, many organization functionalities and support includes native unifications. Cons Don't forget to check these extensions to see if a connection between them is already developed. If your processes are very specific, it is possible that even if two applications have a native integration, it will not allow you to create exactly what you are looking for. It requires a good understanding of the processes so that improved processes are achieved Review Source VR Verified Reviewer Director Of Operations Real Estate Used the software for: 1-2 years ### "Zapier is a critical part of out infrastructure" March 16, 2020 5.0 Overall great - very reliable, and created significant efficiencies for the company while savings dev resources. Pros Zapier allowed us to easily move data across different systems, and create operational efficiency without requiring significant development resources. We've been able to streamline lots of work and activity across the organization using zapier. Cons Although anyone can use it, to use any of the more advanced features does need some coding knowledge - simplifying that would be great. Also, more billing options would be better since at only 50K records free, that's not much when you have lots of data. Review Source Amit S. Business Consultant Internet Used the software for: 1-2 years ### "An app that makes life in business easy" September 12, 2019 5.0 I am an extremely satisfied Zapier user. But that's not to say that it can't do better. Pros The biggest pro is the number of apps supported and that can be integrated with one another. Another one is the User Experience of building the ZAPs. Cons The confusion about personal and team plans. Moving ZAPs back and forth between personal and team plans. It could have more triggers (New PO in Xero, for example). Alternatives considered [Make](https://www.capterra.com/p/154278/Integromat/) Reason for choosing Zapier Ease of use. Review Source VR Verified Reviewer Customer Success Manager Real Estate Used the software for: 2+ years ### "Workflow Genuis" September 11, 2018 5.0 Pros Zapier is leverage! Zapier allows you to automate your workflow processes and run automatically using multiple systems. It has greatly reduced the amount of manual work that my team does in multiple systems. Cons Zapier has out of the box zaps (workflows) that are easy to use but creating but getting truly integrated is not easy. It is well worth it to take the time to review the preset integrations and learn how to create your own. Review Source GF Gary F. Owner Information Technology and Services Used the software for: 2+ years ### "Best solution for small business automation/integration" August 25, 2023 5.0 Pros This product comes with a huge number of integrations. Cons Would be nice if there was a free tier available for very low volume usage. Reason for choosing Zapier More integrations, better support. Review Source Stanislav G. Digital Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "Advanced Integrations Made Easy" March 2, 2019 5.0 I've grown to love Zapier more and more after each unique integration I set up with it, and so do my clients. Auto filling a spreadsheet from web form submissions, emails when a sale happens, etc. - it's all possible and streamlines workflow. Pros It allows incredible automation features to be set up between two very separate pieces of software. A trigger in one of them leads to an action in another. In the world of digital marketing things often get complex and bringing in a bit of automation here and there is always helpful. Zapier has allowed me to set up email notifications for Facebook lead campaigns so that each new lead is then outreached immediately by the sales team. This is just one of many examples where Zapier has been irreplaceable. Every business I've worked with has either used Zapier or could use it to automate certain actions and take work load off staff members. Cons A lot of the advanced automation features (zaps) are paid, but that's to be expected - there's basically no competition in this arena. Review Source adetunji A. Instructor Information Technology and Services Used the software for: 6-12 months ### "It is a complete software" October 4, 2018 5.0 Office automation made easier and simpler. Pros Zapier is absolutely easy to use. It decreases error on paperwork and increases productivity and allows faster dissemination of very important information. Affordable to acquire and operate and it does not need many hands in the office to get paper works done. Well, we are in a digital world and it takes a lot of stress to tell clients to submit documents physically. for me, Zapier has made my life and business easy to manage by allowing my clients to submit documents digitally. All i can say is Zapier makes office automation easy and fast. Cons Some of the features are a bit difficult to easily understand but it is not really a problem because their support works as needed to help with the process. Review Source JS Jason S. President Marketing and Advertising Used the software for: 2+ years ### "Automate don't delegate" March 30, 2021 5.0 We've had a good overall experience with Zapier, but think we need to explore it more. If one is starting out and needs automation in their business for repetitive tasks, I would recommend Zapier. Pros The ability to create tasks that could be automated without the need for knowing to code. One can avoid hiring a developer to create a code integration between two or more applications. This is great for multi step/multiple apps. Zapier has an extensive list of software that can be integrated and it's the first choice by development teams that their software is available to the platform. We've found it useful for integrating our social media apps with each other email services. Helping build our audience. For those that are new and have few tasks, there is a free option. Cons It is limited to products that have an approved API. The number of 'Zaps' is limited by the plan and sometimes but the apps that are being integrated. Alternatives considered [Tray.io](https://www.capterra.com/p/162651/Tray-io/)[Make](https://www.capterra.com/p/154278/Integromat/) Reason for choosing Zapier I've been using Zapier for some time and most familiar with it. Review Source MR Marcus R. Director Marketing and Advertising Used the software for: 2+ years ### "Link all your software without APIs" September 12, 2018 5.0 Automating calls from Marketing Automation software and tying up timelines in Google Analytics is really powerful. Creating Google Sheets of logs from API calls, that can be reviewed/analysed monthly Pros The interface is really intuitive, and the way the Zaps (API calls) interact with each other is flawless - if there is ever a data problem, it always lies with one of the in-out APIs rather than with Zapier. The feature that allows you to modify data in between the input and output stages is super-powerful, using RegEx and Boolean qualifiers. Cons The capability of Zapier is limited by the information that the input/output APIs supply, and sometimes those limits mean that a much heralded connection between two APIs is not as great as it sounds, although this is not really Zapier's fault. A 2 way sync would be good, some of Zapier's competitors do this well Review Source VR Verified Reviewer Jon Levy Law Practice Used the software for: 2+ years ### "Zapier makes my life so much easier" November 21, 2019 5.0 I use it to connect Quickbase applications to Google Sheets Gravity Forms to Quickbase Quickbooks online to Airtable Email notifications turned into line items in Google sheets Works like a charm Pros It takes away the need for any programming skills normally needed to connect cloud-based applications via APIs. Cons Wish more connectors were available for smaller cloud-based applications. I use some more industry specific applications that are not on Zapier. Reason for choosing Zapier Less complicated Review Source RK Rocky K. Course Technologist E-Learning Used the software for: 2+ years ### "Zapier has me save a lot of time, but sometimes it drives me nuts" August 12, 2018 4.0 One thing we use it for is for form actions. So, if user fills a form, something else happens. If a user fills say, a form that they want private training, it should get emailed to a specific person to follow up. What's neat about Zapier is if you want them to email that request to a specific person, then put them on a email workflow within your email platform, that sends follow-up emails. Which then also sends them to your SMS platform so you can follow up via text messages. Pros Zapier is a great tool to hook up two pieces of software and have it communicate with each other. I can quickly deploy a zapier solution that used to require me to write a lot of code. I can tell my non-techie team to use zapier instead of harassing the dev team. It's been a huge time saver. Cons Maybe I'm an edge case, but I frequently find two pieces of software that I use that need to communicate in a specific way, and there's no way to do that in Zapier. It's as if they look for the most basic application. As a developer, I am able to look at the api docs, spend an hour or two connecting the dots and testing, and it works. Which begs the question - why can I do it and Zapier cannot? And if I wasn't a developer, how many people need these features and they aren't getting it? Review Source CT Christian T. Technical Lead Computer Software Used the software for: 6-12 months ### "From Setup to Streamlining" May 23, 2024 5.0 Pros I run an e-commerce business, and with Zapier, I can automatically send order details from my website to my CRM, update my inventory in real-time, and even send personalized thank-you emails to customers after their purchases. Cons I find that costs can quickly escalate as my automation needs grow, which may not be feasible for small businesses or individuals on a tight budget. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 2+ years ### "Great help to automate your business" August 28, 2018 4.0 Zapier has helped me to work more productively. As a small business owner without a lot of help, Zapier has helped to multiply my own efforts through automation and has given me some of my time back. Pros Zapier integrates with so many different software and the list keeps growing. Zapier has helped me to automate mundane but necessary tasks such as sending canned emails, updating my social media, backing up files, etc. Cons I would like to see more integrations and more zaps. Review Source VR Verified Reviewer CTO Internet Used the software for: 2+ years ### "Essential tool for all kind of teams" April 30, 2019 5.0 Pros I love Zapier’s modularity and incredible quantity (and quality) of integrations that enable very powerful workflows. Personally, I use Zapier to work around missing integrations between tools and services my projects (and business) depend on. Cons It might take a little time for less-savvy users to familiarize with the interface, but Zapier takes out most of the guesswork and if you invest some time on it, you’ll be rewarded. Review Source LP Lanell P. Operations Manager Information Technology and Services Used the software for: 2+ years ### "creating tickets wow" June 23, 2022 4.0 Pros after setting up the scripts and such the automatic tickets created made life so much easier than having to do it one by one Cons if you have one part wrong it gets everything confused so just be aware and make sure you input right information Review Source Ebony T. Brand and Website Strategist Information Technology and Services Used the software for: 1-2 years ### "Zapier Basic is Great, But Still Too Expensive" April 23, 2019 4.0 The free basic plan is valuable for a very small automation. The paid plan is very expensive, but is a great investment over a Virtual Assistant. Pros I love that you can create 5 free 'Zaps' a month. Zap is pretty much an automation that communicates with the apps you set it up with. For example, if I wanted to add a newsletter subscriber, I can use Zapier to add them to a newsletter, and use a Zap to also add their name to a database at the same time. It takes a manual step out of your process, which will save a you tons of time. Cons It's ridiculously expensive if you get a plan above 5 free zaps. However, if you have tons of automation and processes that you do manually, then investing may be a good idea. If you are thinking of getting a Virtual Assistant, then you may definitely want to consider Zapier as the zap options may negate the need of a VA, and will save you money by subscribing to Zapier annually as opposed to paying a VA weekly/monthly. 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