# Page 52 | Zapier Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 52 - Is Zapier the right Integration solution for you? Explore 3049 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/130182/Zapier/reviews

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Zapier

4.7 (3049)

[View alternatives](https://www.capterra.com/p/130182/Zapier/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 52 - Reviews of Zapier

## Showing most helpful reviews

Showing 1276-1300 of 3049 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Digital Marketing Strategist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Easy!"

August 22, 2018

5.0

Pros

I really like that this software helps you push out posts to all social media platforms with 1 click of a button. I like that you can set it to when you want it published as well.

Cons

Sometimes there are glitches and it posts duplicates.

Review Source

SK

Sefi K.  
PM  
Internet  
Used the software for: 2+ years

### " Beautiful tool"

October 13, 2020

5.0

Automating slack notifications as well as updating reports

Pros

Actually I think it's one of the best all that I'm using I've been using it for many times and it has really improved my life. It makes me feel empowered because I can do many things that otherwise I would have needed to be a developer to do

Cons

So aside from the paywall and the premium features, sometimes it does good complex it feels like I need customer support but other than that again I think it's a great product.

Review Source

VR

Verified Reviewer  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great for digital marketers"

December 6, 2019

5.0

Easy to use, it guides you through everything. The best integration/automation software out there.

Pros

You can virtually connect any softwares together to create seamless online marketing funnels. I use it for tasks like adding new leads to google spreadsheets and adding Facebook Lead Ad leads to email lists.

Cons

Some softwares are not connected with Zapier meaning I've had to use other alternatives such as IFTTT.

Review Source

Vanessa R.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "A perfect tool for integration"

July 18, 2019

5.0

It's a really good tool to create easy integrations with thousands of different apps. For marketing campaigns ist great. Doing contest on social media and so on.

Pros

We use it to connect our MySQL Server to the Facebook Leads ads among other apps we connect. I really like that we don't need a developer to create the connections and saves time to do

Cons

Maybe it's a little complicated to use. The free version doesn't allow to integrations with Facebook Leads Ads.

Review Source

VR

Verified Reviewer  
Owner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Unlimited Integration Tool"

January 24, 2019

5.0

Pros

This tool allows you to integrate so many different website, and I love it! Instead of duplicating our efforts, we can enter data in one place, and Zapier does the rest of making sure it all of the correct places.

Cons

There are a vast number of features. You could use this product for years and still not understand everything it is capable of. Which is the best type of problem to have!

Review Source

Doris L.  
SISTEMATIZADORA DE INFORMACION TRIBUTARIA  
Government Administration  
Used the software for: 1-2 years

### "Incredible option to automate recurring tasks"

March 16, 2019

4.0

Manage a large database, send emails to all was simply cumbersome, managed to automate the shipment zon a simple zap and was incredible. I also use it to send reminders of assignments to my work team located in offices outside the city

Pros

It allows me to automate recurring tasks that take away a lot of time such as sending emails. From a general board you can control all the applications with their respective zaps, activate the actions that you require and customize the fields as you want. It has a free version and other payments that you can use according to the needs you have

Cons

The organization of the general board can improve

Review Source

Steve L.  
Strategic Account Marketing Manager  
Computer Software  
Used the software for: 1-2 years

### "Used Zapier for Salesforce lead integration for LinkedIn"

October 19, 2018

3.0

Pros

We used Zapier to connect our LinkedIn instance to Salesforce for lead capture. It was able to pull leads from LinkedIn forms over to salesforce.

Cons

Was not the most reliable application as it did stop working without any reason.

Review Source

Axel H.  
CEO  
Computer Software  
Used the software for: 6-12 months

### "Great tool for B2B marketing automation "

June 15, 2022

5.0

Great user experience and supporten

Pros

I could automate processes between some of our most mainstream software we use and the niche ones.

Cons

The error log can be somewhat tricky to understand.

Review Source

VR

Verified Reviewer  
Marketing Automation - Business Development Manager  
Information Technology and Services  
Used the software for: 2+ years

### "The best way to connect platforms"

January 26, 2020

5.0

I use Zapier to connect the main applications I use with my clients, like ActiveCampaig, Gotowebinar, Salesforce, Google Sheets, Dynamics CRM, Zoho CRM, etc.

Pros

I like Zapier because it is the easiest and the cheapest way to integrate data between platforms. There is a huge community, so the main applications are in the Zapier options.

Cons

Some features maybe are a little difficult for not technical people, like the use of webhooks, but once your learn about it, it's a new way to connect platforms

Review Source

VR

Verified Reviewer  
Partner Success Manager  
  
Used the software for: 1-2 years

### "automating sales workflow"

March 9, 2018

5.0

Pros

i have been able to eliminate a ton of manual labor and redundant tasks in my sales workflow by leveraging zapier

Cons

pricing is not friendly to small businesses. especially if you have a complex zap that utilizes multiple actions

Review Source

JV

Jacob V.  
Researcher  
Education Management  
Used the software for: 1-2 years

### "Reliable for automation"

August 24, 2021

4.0

My overall experience has been pleasant, I would continue to use Zappier.

Pros

I like that Zappier provides easy access to automate work-life for busy people and that it creates a structure of workflow for little tasks that could be automated.

Cons

I dislike that sometimes the automation does not pass and I would have to rebuild the system all over again just to test it out to make sure that it works.

Review Source

VR

Verified Reviewer  
Private Tutor  
  
Used the software for:

### "Quick Limits, But Awesome Capabilities"

March 8, 2018

5.0

Pros

The amount of apps available to connect in Zapier is staggering. Any app you're using is probably in Zapier, which makes it a perfect choice for trying out app automation. The templates and suggested pairings also help with jumping into Zapier and discovering all the ways you can use it.

Cons

You can only set up 5 Zaps (pairs of apps) at once and only run 100 tasks/month for the free account. The free account also limits you in the capabilities of the system, not allowing strings of apps or certain apps that are labeled as premium.

Review Source

AA

Avner A.  
Product manager  
Retail  
Used the software for: 2+ years

### "Great, customized and easy to deploy "

July 7, 2022

4.0

Pros

Really liked it.. Was very easy to add new integrations. Follow up existing ones And there are tons of connections avaible with other tools.

Cons

In case of failure in the postback, not always the retry run But it's the only issue I found.

Review Source

Joy R.  
Brand Strategist  
Design  
Used the software for: 6-12 months

### "Automate Your Work Like Never Before"

May 9, 2019

5.0

Zapier is an innovative way to pass information between your apps, and will make your team more productive than ever!

Pros

Zapier is our go-to resource for connect apps and automating workflows in custom-built websites.

Cons

Sometimes, Zapier encounters conversion errors when the user doesn't complete a form completely. However, it does a great job of notifying administration so we can fix the issue right away!

Review Source

CT

Ching T.  
CEO  
E-Learning  
Used the software for: 1-2 years

### "Automation Software with little alternative"

September 23, 2022

3.0

Overall, Zapier is helpful, but I wish it is more intuitive, and there are more specific directions on how to build common automations. There are a lot of trial and error needed to make automations work.

Pros

It is like the "middle man" to connect various APIs and create workflows and automations.

Cons

Many times, it is difficult for the user to figure out how to "debug" a certain automation. The errors are quite generic and does not help new users to figure out how to fix the automation to make it work.

Review Source

VR

Verified Reviewer  
Co-Founder  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "The more robust alternative to IFTTT"

December 3, 2019

5.0

Zapier is a great application that I would recommend to anyone look to automate or optimize certain workflows and processes.

Pros

Zapier is a fantastic application that offered all of the functionality we enjoyed with IFTTT, but with much more robust options - including fewer restraints, better API automation, more integrations, etc. While IFTTT is a great application, I would consider Zapier the option worth paying for, and most certainly the enterprise solution of the two.

Cons

There are an overwhelming number of options, choices, integrations, etc. I don't have any great ideas for how to simplify this, but there are countless opportunities to get more value out of Zapier that are likely lost in the noise.

Switched from

[IFTTT](https://www.capterra.com/p/186695/IFTTT/)

More robust options at greater scale.

Review Source

RN

Richard N.  
Software Engineer  
Information Technology and Services  
Used the software for: 2+ years

### "My 2 year review of using Zapier"

February 5, 2023

5.0

The software helps us to keep track of opportunities in less time.

Pros

Zapier offers easy integration with other software.It is easy to set up and the user interface is simple and easy to understand even with little IT knowledge.

Cons

With the free version there is a limit to how many zaps u can have. To fully enjoy the benefits of Zapier you need to upgrade.

Review Source

Brent R.  
CEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "My Experience With Zapier"

August 27, 2022

5.0

Pros

This is a great tool to help me with the day to day management of my online business, I was really satisfied with how easy it was to use. The integration of it into other platforms and the workflow features was really worth it.

Cons

If there is any con to the product, it's a bit complex for newbies

Review Source

CM

Cyril M.  
President  
Information Services  
Used the software for: 1-2 years

### "A good expensive tool"

August 6, 2022

5.0

Pros

It is really easy to setup complex workflow to make automations

Cons

When you have high volume of data it could be expensive to have enough tasks.

Review Source

Hoang L.  
Co-Founder  
  
Used the software for: 2+ years

### "This is a must-have automation and integration tool."

June 20, 2018

5.0

It helps me automate the connections between my apps.

Pros

Zapier Is the king of integrations. There are so many integrations. And new ones are being added very often. Zapier helps my apps talk to each other. My own software has Zapier integration.

Cons

The paid plan is quite on the pricey side. The free and starter plan doesn't Autoreplay Tasks. There are a few apps that don't work on Zapier platform yet but still available.

Review Source

VR

Verified Reviewer  
Callcenter Agent  
Financial Services  
Used the software for: 6-12 months

### "Helps a lot with integrating tools!"

October 1, 2018

5.0

We used Zaiper, when we had a situation when two softwares didn't integrate with each other and getting some information from Shopify into a google sheet.

Pros

Good integrating with other websites. It simplifies tasks so much. Really easy for using and has so many hidden features.

Cons

It's easy for using once you get use to it, but it can take a while for a beginner. But that's it, everything else is in order.

Review Source

AW

Althea W.  
Florist  
Retail  
Used the software for: 1-2 years

### "Essential for Small Business"

March 26, 2020

5.0

If I had to work without Zapier, I'd have to hire another employee. It saves me that much time!

Pros

Zapier allows me to automate many of the repetitive tasks that take up so much of my time. This is CRITICAL for running a small business effectively.

Cons

Sometimes the more intricate zaps can be difficult to get set just right. I wish it was possible to run a zap and capture info further back in time

Alternatives considered

[IFTTT](https://www.capterra.com/p/186695/IFTTT/)

Reason for choosing Zapier

More integrations, easier to use.

Review Source

LW

Lynn W.  
End User Support Tech  
Information Technology and Services  
Used the software for: 2+ years

### "Automation Simplified"

June 3, 2019

5.0

We use it with lots of programs to create tickets and tasks in Wrike automatically. Our employees can email in to the designated addresses anf Zapier does the work to create the task in Wrike, takes a big manual step out for our admins and end users.

Pros

Ties well With Gmail and Wrike Simple to build templates to make setting up bridging between programs simple Integrates with lots of other software

Cons

Have to remember any time you change a template to turn on your zap manually. Will not auto start a zap.

Review Source

AM

Alejandra M.  
Founder  
Management Consulting  
Used the software for: 6-12 months

### "Best integration tool"

June 15, 2023

5.0

Pros

What I liked the most about Zapier is how it easy it is to integrate all the different software.

Cons

What I like least about Zapier is the price, quite pricy.

Review Source

CA

Cristian A.  
CEO  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Really good app for automatizations "

July 8, 2023

5.0

My experience is great. I love the app

Pros

Zapier has too many integrations and it’s great. You will need to be creative just to use all the options available

Cons

It’s a little bit expensive but it’s worth it

Review Source

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