SoftVu is CRM and marketing automation software for banking and finance institutions. It assists marketers in creating automated, customized campaigns to convert more leads and gain new ones.
Lead optimization and marketing automation software that provides leads scoring, campaign management, and marketing analytics.
Pros: Product fits well. Nice user interface. Vendor provides excellent suport for product.
Cons: Not many drawbacks. Product is not easy to learn for beginners.
Recommendations to other buyers: Work closely with vendor support team. Many different ways to do same functions.