# Page 2 | NationBuilder Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is NationBuilder the right Political Campaign solution for you? Explore 43 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/130934/NationBuilder/reviews --- NationBuilder 3.8 (43) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of NationBuilder ## Showing most helpful reviews Showing 26-43 of 43 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use DS Dave S. Executive Director Used the software for: ### "Inflexible and poor data management do not make up for ease of use. And it's buggy, too." December 31, 2015 1.0 I expected so much more, but am terribly disappointed in NationBuilder. I cannot recommend it. I've used both FileMaker and CiviCRM for customer relationship management and WordPress as a content management system, and they are all better than NationBuilder. I run a nonprofit with a few thousand donating members and a list of about 23,000. Here are problems with it as a CRM. It cannot handle household donations. It cannot export selected fields from a data set. It cannot be operated with keyboard shortcuts, requiring time-consuming mouse clicks for many tedious functions that ought to be simple. It does not have a mobile interface for the CRM. (For that manner, nor does it for the CMS, although it does have good mobile interface for end users.) Its orientation for political campaigns makes it cumbersome to use for a nonprofit. I don't care what 'election cycle' or FEC code a donation was made in and I don't want that data cluttering up valuable screen space. I would like to search for all donors in a certain town, and if there are ten, see a screen that shows me all ten of them with just the pertinent data: name, contact info, and the most recent donations. NB can't do that. You can get a list of donations in a city (and the name attached) or you can get a list of donors (maybe 2-3 to a screen), but that's it. As a content management system, it fares better, but it's no better than WordPress, which provides the ability to edit its pages on a mobile platform, something NationBuilder can't do. I'm in month 6 of an 18-month contract, and I hope I'm not burning bridges with them too badly because I want to work with them to make it better, and if it is, I'll come back here and update my review, hopefully with great news. Review Source Kevin C. Project Manager Internet Used the software for: 1-2 years ### "A CMS meets CRM, Nationbuilder is very intuitive with many powerful features!" May 20, 2018 4.0 This is the best CMS / CRM for all types of political projects. Pros \- The features (albeit tailored to political campaigns) are very comprehensive and well thought out. - For non-technical admins, it's very easy to create pages, add new content, and add new prospects or supporters to the CRM. Cons \- Some seemingly simple things (like changing font types or colors) must be done within the CSS file (i.e. it can require technical knowledge). - Tutorial section is a bit cumbersome to navigate. Review Source Graham M. Data Lead Used the software for: 2+ years ### "The backbone of a good campaign " July 13, 2018 5.0 Pros Offers flexibility to any campaign. Lots of functionality for basic campaigns as well as advance voter outreach Cons Some functionality does not necessarily add to the tool. More automation (eblasts specifically) would take the tool to the next level Review Source RW Robert W. Owner Performing Arts Used the software for: 6-12 months ### "Massive array of features" June 7, 2021 5.0 Really awesome. Has hugely simplified my marketing efforts and keeping track of my network. Pros NationBuilder is a one stop shop for CRM, Website and outreach needs. The customer support is incredibly diligent, you can tell that folks there care. Cons The UX is a bit of a mixed bag. They paper over the problems with supremely good customer support but there are definitely times I'd rather I'd been able to work out how to do the thing myself. Alternatives considered [Bonterra EveryAction](https://www.capterra.com/p/142421/Bonterra-Development-Digital/) Review Source VR Verified Reviewer Compliance and Finance Analyst Education Management Used the software for: 1-2 years ### "good for managing advocacy and political campaigns " February 8, 2018 4.0 Pros easy to import large data sets and create relations between the people in contact list. Good customer service Cons billing is a little confusing, hard to build email and website pages. Need coding experience or hiring outside consultants if you want to build a good site and emails Review Source JD Jessica D. CMO Computer Software Used the software for: 1-2 years ### "NationBuilder Offers the Most Basic Set of Email Functionality" July 6, 2021 4.0 Overall, Nationbuilder provides the basic features and functionality that a nonprofit would need to do the basics, but if you're looking for a campaign management program, it's not going to work for you. Pros I've been using Nationbuilder for the past two years managing the email list for my nonprofit. It is easy to organize many different groups in our area using this software and its user interface is clean and easy to adapt to. Cons I come from the B2B world and am used to a lot of the features in Pardot, Marketo, or Hubspot so I find many of the limitations of this software a bit frustrating - no true automation or notifications to track engagement, no ability to organize contacts by engagement. I also found it limiting to not have some built in email templates to work with. Review Source VR Verified Reviewer Board Member Civic & Social Organization Used the software for: Less than 6 months ### "Potential for Organizers, but unwieldy for Communications, Events or " October 1, 2020 2.0 Pros No fees for additional users, seems like an intriguing concept for Organizers to have paths and point people for all contacts. Good customer service & free training. Cons Not very secure, for example you can make someone an admin without them setting up a password. Only two user permission types without paying extra, so not friendly for collaboration between Accounting, Communications and Events. Not intuitive for finding or editing anything. Templates are very difficult to edit--I know some basic html but you really need to be a developer--and limited in flexibility because NationBuilder doesn't let you customize the navigation bars fully. Reason for choosing NationBuilder Comparing NationBuilder to my experience using Hubspot. Review Source IP Ioanna P. Executive Director Non-Profit Organization Management Used the software for: 1-2 years ### "Great Software!" August 20, 2021 4.0 Pros The ability to track so many data points for members. Cons It is a little more complicated for folks who are not tech-savvy. Review Source VR Verified Reviewer Sole Proprietor Retail Used the software for: 6-12 months ### "CRM " August 30, 2018 5.0 Pros Great tool to engage customers but also fantastic CRM to increase customer interaction with my business. Cons Hard to complain about a great tool, but it has so much functionality it is hard to know if you are using its full potential Review Source Natasha M. Used the software for: ### "Remember your contacts" December 14, 2016 4.0 Overall I have found Nationbuilder valuable for keeping track of the conversations I have with volunteers. I talk to enough people on a daily basis that it is nearly impossible for me to remember who I talked to and what about. There used to be a follow up feature in NB that I was just beginning to get comfortable with before it seems to have dissapeared. Some work could be done to integrate it with other data systems, but even in that arena it is definitely competitive. Review Source VR Verified Reviewer Marketing Assistant Hospitality Used the software for: Less than 6 months ### "Seems like a good idea, but not a good execution" October 25, 2018 3.0 Pros Seemed to have a lot going for it at first sight. NationBuilder did have a lot of interesting features, like widgets that can be easily added to pages and more. Cons Ui was cumbersome and frustrating. I expected more. Doesn't seem to be able to handle donations and other simple tasks you think it should work with. Review Source MM Matt M. Used the software for: ### "DON'T do the free trial!!" April 20, 2017 1.0 The website says the product is paid and advertises a free trial...wrong! When the free trial ends, they will AUTOMATICALLY bill your credit card !!! They say that's the annual plan, which is their "default" and since you didn't actively choose another plan, you're on that one. I never even wanted to go beyond the free trial!! I'm a poor student with no income and this was a huge hit. They refuse to refund the money. They won't even agree to just charge me for one month!! They're crooks. They're clearly trying to trick people. Review Source Response from NationBuilder August 6, 2018 Hi Matt! It looks like you were issued a refund after speaking to someone on our team! The free trial is 2 weeks during which you can adjust your plan or cancel before billing begins. If you ever have any questions you can reach out to us directly at help@nationbuilder.com or 213-394-4623. Our pricing is listed here - https://nationbuilder.com/pricing MD Manuel D. Scientist Biotechnology Used the software for: Less than 6 months ### "A valuable resource to build and grow your community" October 26, 2022 5.0 Managing community members widely spread geographically. Pros Significantly improve productivity with the recruitment and engagement of community members Cons Nothing to report on that front. Review Source VR Verified Reviewer Marketing and PR Manager Computer Software Used the software for: Less than 6 months ### "Ok but not feature rich" February 18, 2018 4.0 Pros It fills a niche need that little other software does. So it's become industry standard. Never the less it serves the functions that it's supposed to. No known issues. Cons NationBuilder leverages the features of several types of applications such as email marketing, CRM, etc. But it doesn't have all of the features that you might expect. Such as for email marketing it doesn't support automated nurture campaigns nor does it come with a click-and-drag builder or templates. Review Source CD Callum D. CEO Civic & Social Organization Used the software for: I used a free trial ### "Doncaster Alcohol Services" April 3, 2020 4.0 Great tool but slightly too expensive for us to use Pros Great tool bringing together lots of different functions to work collaboratively with good integration Cons The tool is designed, in my opinion, for larger organisations so the costings are a little bit excessive for a small charity Review Source JC Jessica C. RGOTV Director Political Organization Used the software for: Less than 6 months ### "Not intuitive until you get the hang of it" July 25, 2019 4.0 Pros Once you get used to using it and how to move between windows, it's easy to use! Cons Not the most intuitive so it's harder for people who aren't used to technology or how the user experience is supposed to work/flow. Review Source SP Steph P. CEO Used the software for: ### "Nationbuilder has sorted out my account issue and even offered me a refund on payments deducted" June 20, 2015 3.0 Nationbuilder has sorted me out and offered me a full refund on the account issues. I was initially not happy with the service but they have been good to their word Review Source SK Steve K. Student Used the software for: Less than 6 months ### "A strong membership marketing tool with a wealth of social media-focused tools." March 15, 2018 4.0 good learning experience Pros Easy way to build a website and generate followers. Captures contact information and cross-matches email addresses to a variety of social media accounts, helping you generate targeted lists. Cons All the plug-ins, such as donation management and event planning, are built in, so if you're using something else now (such as on a WordPress-based site), you will have to convert it. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.