Social marketing platform that enables agencies and advertisers to build integrated social media campaigns.
Kenshoo is an astonishing Bidding Platform for different PPC platforms.
Pros: Easy to use. Powerful and it pays it self if the PPC investment is high. Good Support but could be improved in terms of providing market insights and advertisers strategies.
Cons: High Fee and it needs a big amount of statistical information to get the most out of it. It could have a lower fee to reduce its entrance barriers.
Great option for managing multiple social platforms
Pros: It helped me combine and analyze data from multiple social platforms. Having them all in the same place really puts things into perspective.
Cons: I think it is too expensive and scares away the majority of the market. But I understand they are focusing more on bigger fish.