Social marketing platform that enables agencies and advertisers to build integrated social media campaigns.
Kenshoo is an astonishing Bidding Platform for different PPC platforms.
Pros: Easy to use. Powerful and it pays it self if the PPC investment is high. Good Support but could be improved in terms of providing market insights and advertisers strategies.
Cons: High Fee and it needs a big amount of statistical information to get the most out of it. It could have a lower fee to reduce its entrance barriers.
Too many features and too complex for a quick launch
Pros: Engineering team really try to be up to date on replicating platform new ad offerings.
Cons: Too complex, too many glitches. Going into the actual platforms themselves is easier to run activations.
Pros: Greta way to automate our Facebook account and run statistics on reports.
Cons: we love this product, make life better than we expected.
Overall: GREAT, out team has really benefited from this program.
Great option for managing multiple social platforms
Pros: It helped me combine and analyze data from multiple social platforms. Having them all in the same place really puts things into perspective.
Cons: I think it is too expensive and scares away the majority of the market. But I understand they are focusing more on bigger fish.