--- title: "Sprinklr Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Sprinklr the right Social Media Analytics Tools solution for you? Explore 93 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/" page_type: "reviews" language: "en" --- Sprinklr 4.3 (93) [View alternatives](https://www.capterra.com/p/131274/Sprinklr-Platform/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Reviews of Sprinklr Ease of use 3.9 Customer Service 4.1 ## Pros and Cons in Reviews JT Junior T Data ProcessorAccounting, 51 - 200 employeesUsed the software for: Less than 6 months. “Sprinklr is highly regarded for enterprise-scale social and CX management, with strong analyst recognition and feature depth, but it often criticized for usability, cost, and suitability outside of large-scale operations.“ December 23, 2025 CK Christina K ManagerChild Day Care Services, 51 - 200 employeesUsed the software for: More than 2 years. “Sprinklr does sometimes not load properly and downloading stalls a bit.“ May 21, 2026 CH Chris H Digital Community and Content ManagerPrinting, 51 - 200 employeesUsed the software for: More than 2 years. “Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If you've used any tools similar, you'll be able to pick up and run with Sprinklr, but like most things I'd describe it as "easy to use, hard to master"“ November 13, 2025 CH Chris H Digital Community and Content ManagerPrinting, 51 - 200 employeesUsed the software for: More than 2 years. “Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top of the line tools.“ November 13, 2025 DM Dana M Client Support ManagerRetail, 10,001+ employeesUsed the software for: 1-2 years. “It uses advanced AI models, including generative AI, and relies on a large volume of historical customer interaction data.“ May 20, 2025 pj pankaj j Quality AuditorConsumer Services, 501 - 1,000 employeesUsed the software for: 1-2 years. “Some users have reported that the customer support team is not always helpful, and some times it takes a lot of time to export the data or any reports, and its interface is a little bit complicated to understand the features.“ June 18, 2024 DM Dana M Client Support ManagerRetail, 10,001+ employeesUsed the software for: 1-2 years. “Sprinklr's AI allows us to achieve superior accuracy in sentiment analysis and trend prediction.“ May 20, 2025 Nathan C Solutions ManagerNon-Profit Organization Management, 10,001+ employeesUsed the software for: 6-12 months. “Lots of reaching out to tech support which is slow.“ October 19, 2023 ## Showing most helpful reviews Showing 1-25 of 93 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Gabriel S. Senior Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Amazing customer marketing platoform but super expensive!" October 21, 2024 5.0 Amazing brand management and digital/social marketing platform. Great support. But super expensive. Pros Excellent data inputs, ability to organize and analyze, while also provide rich insights over time. Amazing customer service and set-up support as well as ongoing abilities for incoming and outgoing digital and social content. Cons Price. Way too expensive. Otherwise not much to complain about. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprinklr Depth of service and support to cover extensive major global and national brand clients Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Needed additional support and depth of analysis to cover larger more complex brands Review Source CH Chris H. Digital Community and Content Manager Printing Used the software for: 2+ years ### "Top of the class, cost to match" November 13, 2025 5.0 Overall, it's been a great experience with Sprinklr. We have found it to be incredibly useful to schedule, track, and impact. Customer support has been wonderful, onboarding was heavy for a small team but not impossible Pros Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If you've used any tools similar, you'll be able to pick up and run with Sprinklr, but like most things I'd describe it as "easy to use, hard to master" The scheduling is robust, the analytics are full of great insights and customizable dashboards, and the listening is easy to handle even on small scale. Visual listening identifies posts using logos or other assets which makes proactive outreach simple. Cons Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top of the line tools. There is definitely a learning curve, but not one that is strong enough to deter me. I would say there is so much, almost too much at times. It's wonderful to have so many tools in one place, but I often find myself underutilizing pieces. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprinklr Robust global use case, detailed and very powerful listening and analytics, strong scheduling Switched from [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Needed a better fit for the global teams using the tool Review Source MZA Muhammad Zohaib A. Talent Acquisition Officer Construction Used the software for: 2+ years ### "Sprinklr- The best scheduling tool" September 12, 2026 4.0 My overall experience was very good with Sprinklr as I was using it for posting and scheduling social media posts on Facebook and Instagram. Pros Sprinklr offers strong value for money by bringing social media management, publishing, engagement, and analytics into one platform. Its centralized dashboard helps users manage multiple social channels efficiently, although the learning curve may be higher for beginners. The post-scheduling tools make it easy to plan, organize, and publish content across different platforms. Detailed engagement insights, flexible subscription options, and convenient payment arrangements help businesses track performance and manage their marketing activities effectively. Cons Sprinklr is expensive for small businesses, and its wide range of features feel complicated for new users. The platform also has a steep learning curve, while some advanced tools and integrations require extra setup or technical support. Review Source VR Verified Reviewer Solutions Manager Non-Profit Organization Management Used the software for: 6-12 months ### "Better than Most But Plenty of Pain" October 19, 2023 3.0 Love the promise. Optimistic about the future, but current quality and support are frustrating. Pros The channel breadth is amazing. A UI that allows business users instead of technical users to manage journeys is exciting. Cons It never quite works the way you'd expect it to. Lots of reaching out to tech support which is slow. Alternatives considered [Sinch](https://www.capterra.com/p/233798/Sinch/) Reason for choosing Sprinklr Existence of a UI for non-tech people to manage. Review Source VR Verified Reviewer Digital Analyst Marketing and Advertising Used the software for: 1-2 years ### "Sprinklr is game - All in one social media platform" February 5, 2022 5.0 It was an amazing experience using Sprinklr and i personally recommend it to have it if not yet in 2022 Pros It is fast, accurate & effcient. It understands the current marketing needs Cons Granular permissions level. You have to go through a lot of process if you want to turn on a small option/feature Switched from [Lumen by Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) Sprinklr is a unified platform which covers every aspect. It is modern and is unique Review Source VR Verified Reviewer CEO Computer Networking Used the software for: 1-2 years ### "the world's best enterprise customer experience management solutions." August 12, 2022 4.0 Sprinklr allows me to create and manage my advertisements in my company, and to finally generate the turnover. Pros With the Sprinklr app, we can manage our social, marketing, advertising, research, commerce, and healthcare functions right from your phone. in addition it is easy to use Cons Sometimes the app bugs and does not support all carousel images. the integration process with the application was easy Alternatives considered [Plai](https://www.capterra.com/p/195454/Plai/) Reason for choosing Sprinklr I chose Sprinklr because it contains several marketing options, and it is secure and reliable. Review Source VR Verified Reviewer senior copywriter Marketing and Advertising Used the software for: 6-12 months ### "I don't like it" June 22, 2020 2.0 I don't usually have to use the software but there are absolutely zero times that I have used 100% correct. Very complex but at the same time does not have all tools I need. Pros The only thing I like is that I can see all social media account from the company I work for in the same software. Cons I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard. Switched from [X Pro](https://www.capterra.com/p/144330/TweetDeck/) That's the software the company I work for chose to use (it's not my choice). Review Source CK Christina K. Manager Child Day Care Services Used the software for: 2+ years ### "Sprinklr is amazing! " May 21, 2026 5.0 Working in management and having so many different ideas and schedules going on, Sprinklr makes my life easier by sharing within the team/franchise post ideas that I can easily upload, share and download to a select audience. Pros Sprinklr is a great platform to plan, share and schedule marketing posts through different social medias! Cons Sprinklr does sometimes not load properly and downloading stalls a bit. Otherwise, it’s great! Highly recommend. Review Source DM Dana M. Client Support Manager Retail Used the software for: 1-2 years ### "The Best Unified Customer Experience Management Platform." May 20, 2025 5.0 Sprinklr's AI allows us to achieve superior accuracy in sentiment analysis and trend prediction. Its generative AI empowers our teams to create content and responses more efficiently, helping us understand our customers' real-time perception of our brand. Pros Sprinklr's artificial intelligence is key. It uses advanced AI models, including generative AI, and relies on a large volume of historical customer interaction data. This enables it to automate processes, understand customer sentiment, anticipate trends, and provide intelligent responses or recommendations to agents. Cons This platform has been completely satisfactory for me; I can't find any negative aspects to mention. Review Source VR Verified Reviewer Mechanical Engineer Animation Used the software for: 6-12 months ### "Powerful Tools, Slight Learning Curve" November 18, 2025 5.0 Overall, Sprinklr was powerful and insightful, though sometimes complex, but it effectively supported content and engagement management. Pros I liked Sprinklr’s powerful analytics and unified dashboard, which made managing content and tracking engagement really efficient. Cons Some features felt overly complex, and the interface could be cleaner, making certain tasks slower than they needed to be Review Source SA Soby A. sales rep Computer & Network Security Used the software for: 6-12 months ### "gets job done" May 13, 2025 4.0 Overall Sprinklr gets the job done and connects well with the organization's programs. Pros Easy to use and intuitive programthat helps us with our media and social posting Cons the interface is lacking and could be better. It could be set up like more modern apps and programs. Review Source pJ pankaj J. Quality Auditor Consumer Services Used the software for: 1-2 years ### "Sprinklr The Good Social Media Management Tool " June 18, 2024 4.0 work on customer support and development, which will not take more time to export the data. Pros Exceptional customer service: Despite some limitations, Sprinklr's customer service is quick to respond and helpful in resolving any problems, with outstanding response times. and Sprinklr provides comprehensive reporting Cons Some users have reported that the customer support team is not always helpful, and some times it takes a lot of time to export the data or any reports, and its interface is a little bit complicated to understand the features. Review Source VR Verified Reviewer Manager, paid media & social media strategy Real Estate Used the software for: 2+ years ### "Soup-to-nuts social CMS tool" May 24, 2019 5.0 We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it. Pros Sprinklr has every feature a social media marketer could need - in the publishing, listening and reporting categories. Its robust system allows us to publish to 120+ social assets simultaneously - a HUGE time saver for the company. Cons Sprinklr's system is so thorough that it can feel intimidating or overwhelming to use. There are so many options to accomplish a goal it can be difficult to know where to start. Review Source AR Ana R. Social Media Manager Marketing and Advertising Used the software for: 2+ years ### "Great product" April 22, 2022 4.0 Pros I have been using Sprinklr for years and it is a great tool to use if you have multiple accounts to manage. I also really enjoy the analytics part of this software. Cons Sometimes this software is hard to navigate. Review Source RH Rosanna H. Sr Mgr Digital Strategy Consumer Goods Used the software for: 1-2 years ### "Could be better" June 24, 2022 4.0 Pros Sprinklr is a great tool for publishing and monitoring social content, easy to schedule, create dashboards for analytics and use for multiple brands Cons There are some gaps in the platform that aren't available as social platforms updated, we cannot access Reels data or scheduling due to API issues, it is the most critical part of our business now that we moved to this medium Review Source VR Verified Reviewer Correspondence Retail Used the software for: 1-2 years ### "Customer Care use is easy to use" June 20, 2018 4.0 It's more practical on the customer care end. It allows for more features to make the most out of reporting and collecting the data. Pros They are always making improvements and providing webinars to help with newest features. When the new features are rolled out, they are always set up to be easy to use. Cons You would really need to pay the top dollar to get what will work best on both marketing and customer care ends. Review Source VR Verified Reviewer Digital Marketing Analyst Religious Institutions Used the software for: Less than 6 months ### "Expensive, but worth it" April 22, 2021 5.0 The implementation team was fantastic, the tool itself has saved us countless hours a day, all in all one of the best things we have ever done was picking Sprinklr. Pros Sprinklr has been an absolute game changer for us. We literally have hundreds of different social media accounts and it was an absolute nightmare to try and track them all and get analytics on them before we got Sprinklr. Sprinklr was definitely one of, if not the most expensive products we looked at, but it also was definitely the best option for us. Cons It is pricey, but it is because it can do things that no other product can, so even this con makes it still worth it. Review Source VR Verified Reviewer Owner Information Services Used the software for: 6-12 months ### "Love sprinklr" January 28, 2019 5.0 My employer has started using this platform in the last 6 months. I can say that it has changed the way we work in the social media department. We are more productive and able to help our customers who reach out on social media alot faster. Pros I love being able to access all of the social media platforms my company uses in one place. Cons I did not like the fact you had so many messages to respond to as once. Review Source VR Verified Reviewer Training Consultant Used the software for: 6-12 months ### "It's incredible how much Sprinklr can do." April 7, 2018 5.0 Pros Mostly easy to use, incredibly in depth analytics and reporting, robust feature set across all social networks. Cons It does so much it can get overwhelming. It does require some training to really become an advanced user. Review Source VR Verified Reviewer Media Director Marketing and Advertising Used the software for: 6-12 months ### "Sprinklr Review for Advertising Agency" July 31, 2019 4.0 Pros The best feature of Sprinklr is easy access to all of our buys and creative assets for each Paid Social campaign. It also allows for seamless collaboration between us as a media agency, our creative agency, and the clients. Cons The biggest challenge with this software is the learning curve for onboarding, as well as the challenges around determining what party is responsible for each aspect of the campaign. However, most of these issues have been resolved over time. Review Source DM Daniel M. Marketing Rep Retail Used the software for: 1-2 years ### "Social Monitoring Made Easy" July 23, 2020 5.0 This is great for multiple stores and responding to reviews Pros I login to this program daily to respond to all social media Monitoring. This program makes life so easy to respond to user reviews. Cons Sometimes this platform can be hard to navigate at times but once you learn it it’s very simplistic l. Review Source VR Verified Reviewer Digital Marketing Manager Retail Used the software for: 6-12 months ### "Client Requested" November 7, 2018 3.0 Pros My client requested Sprinklr to manage their social media. I liked that we could give clients limited access to the social accounts without giving them access to the actual social platform Cons I didn’t like that the platform couldn’t do much more than we could do in the platform Review Source JR Jennifer R. Moderation specialist Broadcast Media Used the software for: 6-12 months ### "Stable platform" July 6, 2019 5.0 I love that I'm able to work 99% of my accounts from one program that stays stable. Pros It's ease of use! The ability to use tabs to separate different pages I need to moderate. Cons Hotkeys would be nice to have when using for moderation. Review Source FL Florence L. Social strategy manager Marketing and Advertising Used the software for: 1-2 years ### "Complex UI, reoccurring reporting glitches " March 16, 2019 3.0 Pros Sprinklr houses a lot of features. Engineers respond to new products offered on platforms like Facebook very quickly by replicating that on Sprinklr. Cons Reporting dashboards are always broken. Unreliable numbers forces media planners to use the actual ads platform instead of the Sprinklr tool we pay for. Review Source VR Verified Reviewer Account Director Marketing and Advertising Used the software for: I used a free trial ### "Continuously Innovative" March 27, 2019 4.0 Pros Sprinklr has continued to innovate as the social media industry has changed, which is something we have found really valuable. The software changes to meet the needs of our clients. Cons You have to be working with a certain amounts of accounts/clients to really make the investment worth it, as an agency. 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