# Sprinklr Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Sprinklr the right Social Media Analytics Tools solution for you? Explore 91 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/131274/Sprinklr-Platform/reviews --- Sprinklr 4.3 (91) [View alternatives](https://www.capterra.com/p/131274/Sprinklr-Platform/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Sprinklr Ease of use 3.9 Customer Service 4.1 ## Pros and Cons in Reviews JT Junior T Data ProcessorAccounting, 51 - 200 employeesUsed the software for: Less than 6 months. “Sprinklr is highly regarded for enterprise-scale social and CX management, with strong analyst recognition and feature depth, but it often criticized for usability, cost, and suitability outside of large-scale operations.“ December 23, 2025 CK Christina K ManagerChild Day Care Services, 51 - 200 employeesUsed the software for: More than 2 years. “Sprinklr does sometimes not load properly and downloading stalls a bit.“ May 21, 2026 CH Chris H Digital Community and Content ManagerPrinting, 51 - 200 employeesUsed the software for: More than 2 years. “Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If you've used any tools similar, you'll be able to pick up and run with Sprinklr, but like most things I'd describe it as "easy to use, hard to master"“ November 13, 2025 CH Chris H Digital Community and Content ManagerPrinting, 51 - 200 employeesUsed the software for: More than 2 years. “Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top of the line tools.“ November 13, 2025 DM Dana M Client Support ManagerRetail, 10,001+ employeesUsed the software for: 1-2 years. “It uses advanced AI models, including generative AI, and relies on a large volume of historical customer interaction data.“ May 20, 2025 pj pankaj j Quality AuditorConsumer Services, 501 - 1,000 employeesUsed the software for: 1-2 years. “Some users have reported that the customer support team is not always helpful, and some times it takes a lot of time to export the data or any reports, and its interface is a little bit complicated to understand the features.“ June 18, 2024 DM Dana M Client Support ManagerRetail, 10,001+ employeesUsed the software for: 1-2 years. “Sprinklr's AI allows us to achieve superior accuracy in sentiment analysis and trend prediction.“ May 20, 2025 Nathan C Solutions ManagerNon-Profit Organization Management, 10,001+ employeesUsed the software for: 6-12 months. “Lots of reaching out to tech support which is slow.“ October 19, 2023 ## Showing most helpful reviews Showing 1-25 of 91 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Gabriel S. Senior Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Amazing customer marketing platoform but super expensive!" October 21, 2024 5.0 Amazing brand management and digital/social marketing platform. Great support. But super expensive. Pros Excellent data inputs, ability to organize and analyze, while also provide rich insights over time. Amazing customer service and set-up support as well as ongoing abilities for incoming and outgoing digital and social content. Cons Price. Way too expensive. Otherwise not much to complain about. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprinklr Depth of service and support to cover extensive major global and national brand clients Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Needed additional support and depth of analysis to cover larger more complex brands Review Source CH Chris H. Digital Community and Content Manager Printing Used the software for: 2+ years ### "Top of the class, cost to match" November 13, 2025 5.0 Overall, it's been a great experience with Sprinklr. We have found it to be incredibly useful to schedule, track, and impact. Customer support has been wonderful, onboarding was heavy for a small team but not impossible Pros Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If you've used any tools similar, you'll be able to pick up and run with Sprinklr, but like most things I'd describe it as "easy to use, hard to master" The scheduling is robust, the analytics are full of great insights and customizable dashboards, and the listening is easy to handle even on small scale. Visual listening identifies posts using logos or other assets which makes proactive outreach simple. Cons Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top of the line tools. There is definitely a learning curve, but not one that is strong enough to deter me. I would say there is so much, almost too much at times. It's wonderful to have so many tools in one place, but I often find myself underutilizing pieces. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprinklr Robust global use case, detailed and very powerful listening and analytics, strong scheduling Switched from [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Needed a better fit for the global teams using the tool Review Source CK Christina K. Manager Child Day Care Services Used the software for: 2+ years ### "Sprinklr is amazing! " May 21, 2026 5.0 Working in management and having so many different ideas and schedules going on, Sprinklr makes my life easier by sharing within the team/franchise post ideas that I can easily upload, share and download to a select audience. Pros Sprinklr is a great platform to plan, share and schedule marketing posts through different social medias! Cons Sprinklr does sometimes not load properly and downloading stalls a bit. Otherwise, it’s great! Highly recommend. Review Source VR Verified Reviewer Solutions Manager Non-Profit Organization Management Used the software for: 6-12 months ### "Better than Most But Plenty of Pain" October 19, 2023 3.0 Love the promise. Optimistic about the future, but current quality and support are frustrating. Pros The channel breadth is amazing. A UI that allows business users instead of technical users to manage journeys is exciting. Cons It never quite works the way you'd expect it to. Lots of reaching out to tech support which is slow. Alternatives considered [Sinch](https://www.capterra.com/p/233798/Sinch/) Reason for choosing Sprinklr Existence of a UI for non-tech people to manage. Review Source VR Verified Reviewer Digital Analyst Marketing and Advertising Used the software for: 1-2 years ### "Sprinklr is game - All in one social media platform" February 5, 2022 5.0 It was an amazing experience using Sprinklr and i personally recommend it to have it if not yet in 2022 Pros It is fast, accurate & effcient. It understands the current marketing needs Cons Granular permissions level. You have to go through a lot of process if you want to turn on a small option/feature Switched from [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) Sprinklr is a unified platform which covers every aspect. It is modern and is unique Review Source VR Verified Reviewer CEO Computer Networking Used the software for: 1-2 years ### "the world's best enterprise customer experience management solutions." August 12, 2022 4.0 Sprinklr allows me to create and manage my advertisements in my company, and to finally generate the turnover. Pros With the Sprinklr app, we can manage our social, marketing, advertising, research, commerce, and healthcare functions right from your phone. in addition it is easy to use Cons Sometimes the app bugs and does not support all carousel images. the integration process with the application was easy Alternatives considered [Plai](https://www.capterra.com/p/195454/Plai/) Reason for choosing Sprinklr I chose Sprinklr because it contains several marketing options, and it is secure and reliable. Review Source VR Verified Reviewer senior copywriter Marketing and Advertising Used the software for: 6-12 months ### "I don't like it" June 22, 2020 2.0 I don't usually have to use the software but there are absolutely zero times that I have used 100% correct. Very complex but at the same time does not have all tools I need. Pros The only thing I like is that I can see all social media account from the company I work for in the same software. Cons I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard. Switched from [X Pro](https://www.capterra.com/p/144330/TweetDeck/) That's the software the company I work for chose to use (it's not my choice). Review Source DM Dana M. Client Support Manager Retail Used the software for: 1-2 years ### "The Best Unified Customer Experience Management Platform." May 20, 2025 5.0 Sprinklr's AI allows us to achieve superior accuracy in sentiment analysis and trend prediction. Its generative AI empowers our teams to create content and responses more efficiently, helping us understand our customers' real-time perception of our brand. Pros Sprinklr's artificial intelligence is key. It uses advanced AI models, including generative AI, and relies on a large volume of historical customer interaction data. This enables it to automate processes, understand customer sentiment, anticipate trends, and provide intelligent responses or recommendations to agents. Cons This platform has been completely satisfactory for me; I can't find any negative aspects to mention. Review Source VR Verified Reviewer Mechanical Engineer Animation Used the software for: 6-12 months ### "Powerful Tools, Slight Learning Curve" November 18, 2025 5.0 Overall, Sprinklr was powerful and insightful, though sometimes complex, but it effectively supported content and engagement management. Pros I liked Sprinklr’s powerful analytics and unified dashboard, which made managing content and tracking engagement really efficient. Cons Some features felt overly complex, and the interface could be cleaner, making certain tasks slower than they needed to be Review Source JT Junior T. Data Processor Accounting Used the software for: Less than 6 months ### "Sprinkler Review" December 23, 2025 4.0 Sprinklr is highly regarded for enterprise-scale social and CX management, with strong analyst recognition and feature depth, but it often criticized for usability, cost, and suitability outside of large-scale operations. Pros Integrates social media management, engagement, listening, analytics, publishing, customer service, and AI-powered features . Cons Setup can be complex and time-consuming; mixed reviews on support responsiveness. May be overkill (and too costly/complex) for small or mid-sized businesses. Review Source SA Soby A. sales rep Computer & Network Security Used the software for: 6-12 months ### "gets job done" May 13, 2025 4.0 Overall Sprinklr gets the job done and connects well with the organization's programs. Pros Easy to use and intuitive programthat helps us with our media and social posting Cons the interface is lacking and could be better. It could be set up like more modern apps and programs. Review Source PE PAIGE E. Social Media Analyst Marketing and Advertising Used the software for: 1-2 years ### "Sprinklr makes my life easier!" September 30, 2020 5.0 I really like Sprinklr. I use it for work, but I'd love to be able to use it in a personal sense too on my own social handles. It makes life so easy when you can preschedule social posts and replies/responses on social media. Overall, the tool has a lot of great functions and the more you play around with it, the easier it is to navigate. I've been using it for almost 2 years now and I've never had any major issues with it. Pros I use Sprinklr every single day and it definitely has a lot of pros. For me, the biggest pro is being able to schedule all of your content in advance. I run a Twitter handle for a big company, so it's great to use the Editorial Calendar and plan out posts for the full month. I can move things around easily and it's really convenient to see how your day/week/month will break down. I also love that you can track your metrics easily within Sprinklr. We use their tagging system and it makes it helpful for tracking how we performed on social for events or launches. I also love how easy it is to clone posts from other accounts on our handles and to share content across different platforms. I really like the Social Listening aspect as well. I've created a dashboard that follows any and all accounts that might be relevant to my handle. From this dashboard, I can easily schedule retweets and engage with posts, while also being able to track metrics on how those retweets/quote retweets/replies perform on social. I also LOVE the asset boards. You can create boards for your needs and it's such an easy way to store photos, videos, and social posts that you can leverage and find when you need them. Cons I don't love how many emails it sends. I get an email every time a post goes live and I don't really look at them. I move them to a folder that I never open. The mobile app isn't as user friendly as the web browser, which makes things difficult especially if you're covering social media at an in person event. It would be nice if the mobile app was more user friendly so you could easily upload posts in real time. Even if the ability is currently in the mobile app, it's not easy to execute, so I don't use it. Instead, I carry my computer around with me and hope that I have enough battery/space to whip it out and use Sprinklr for my posts. The other thing I would really love to see improved is on the Social Listening boards you can create. They only go back 10 days, so if you're looking at a social account and want a post from 11+ days, you won't be able to find it to retweet/share. Review Source MK Muhammad K. Senior Team Lead Information Technology and Services Used the software for: 1-2 years ### "A great product with poor customer support" May 20, 2022 4.0 Pros Sprinklr can fetch real time comments, messages, posts from social media channels into dashboards which help advisors to reply to customer queries and/or concerns. It has extensive reporting and does social listening as well across social media channels where you can fetch posts using particular keywords. Cons Sprinklr can do almost everything but there are sometime few misses. It misses to fetch comments or the numbers in the reporting are sometimes different from actual channel analytics. Their support is a major miss. If something needs extensive troubleshooting, the support will always try to brush it under the carpet and push back. Review Source VR Verified Reviewer Senior Account Executive Marketing and Advertising Used the software for: 1-2 years ### "super scheduler" January 4, 2019 5.0 Pros i really like all of the features offered by sprinklr. So easy to schedule content and not have to worry about pushing it live yourself. Tagging features help determine best performing content and analytics aspect is very helpful. Platform is extra helpful if you have an Instagram business profile because it will pull in your IG story metrics. Otherwise, those will not be captured and you need to pull manually. Cons creating widgets in the analytics function can be tricky and not always the easiest to set up. Once you get the hang of it, you're golden and ready to dive into your performance. Review Source DH Daniel H. Brand Marketing Retail Used the software for: 1-2 years ### "Awesome social automation platform. Insane amount of features, and plenty of customizable options." June 13, 2017 4.0 Pros Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed. The product is extremely flexible, and able to meet the needs of a wide array of users on a social team - from designers, who can directly upload assets into a repository, to copywriters, who can upload copy into the posts for approval, etc. Reporting is outstanding, and covers off all major needs of an enterprise social team. Cons The occasional bug, but nothing a quick refresh can't solve. Biggest issue is some of the less intuitive features or questions are not able to be answered by their reps since they are still learning the product. However, their response time is always exceptional and they continue to work on the issue or education until there is a solve. Finally, we were fortunate enough to shell out for the enterprise solution, but it is on the expensive side. More cost effective credentialing significantly impact the features, which is a bummer for teams who can't afford the top level tiers. Review Source VR Verified Reviewer Social Media Strategist Used the software for: 1-2 years ### " Powerful tool once you understand how to use it." November 17, 2017 4.0 In-depth and actionable social listening. Ease of use with multiple community managers. Pros I love the Social Listening work flow. It makes it very easy to monitor and act on untagged mentions across platforms. Cons It's tricky to master the UX. Takes a lot of time to get your bearings within the tool. Training videos or technical support were lacking when compared to other tools in this category. Review Source Celexsy A. Event Marcom and audience engagement Marketing and Advertising Used the software for: 1-2 years ### "Sprinkler helps push marketing" October 23, 2019 5.0 It has been used friendly and awesome. Saved me lots of time! Pros The ease and ability to schedule or draft social media posts for certain business channels is quite amazing. Cons No qualms with this software. It is very user friendly. Reporting is great, too. We can search with filters. Review Source EY Enes Y. Information Technology Information Technology and Services Used the software for: Less than 6 months ### "sprinklr" June 11, 2022 4.0 Pros Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature. Cons There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field. Review Source VR Verified Reviewer Senior Associate Acquisition Marketing, Strategy and Planning Oil & Energy Used the software for: Less than 6 months ### "Sprinklr Review" December 4, 2018 4.0 As a team we've been able to respond to social media inquiries with ease. It's great to have our social content consolidated into one space. The social listening tools are probably the aspect my team enjoys the most. Using Sprinklr has definitely given us the opportunity for more robust reporting. Pros Great customer service! And a very easy product to integrate into your social channel management. It's easy to upload content and use the tool as a means of approving and getting content live. Cons We occasionally ran into bugs, but the service team was able to address our issues right away. Review Source Tana C. Advertising Strategist Retail Used the software for: 6-12 months ### "Efficiency at its finest" May 5, 2020 5.0 I enjoyed using Sprinklr and recommend it to my friends. Pros I think this software's purpose is amazing and I think being able to schedule things multiple times is a game changer. If you want the same organic post about maybe an influencer program to be posted every quarter, you can do it in here no problem. Cons I think that there are other platforms that are a little more sophisticated with their offering and have additional features that Sprinklr is behind on. Review Source WL Will L. Business Analyst Used the software for: 1-2 years ### "A social deck that works!" August 15, 2017 5.0 Pros I love how it can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads. Cons Doesn't capture all social media platforms and I feel the reporting could be a little more robust and have more KPI trackers. Review Source VR Verified Reviewer Art Director Marketing and Advertising Used the software for: Less than 6 months ### "Need for some improvements" July 26, 2020 3.0 The Sprinkler is very useful for companies and brands to allow Community Managers to control their social networks safely, but it has limitations and depending on the social network in, it can be even more complicated. Despite this, he is able to report good reports and also has a support interested in bringing improvements to the tool. Pros What I like most about Sprinkler, is that it allows the control of all social media accounts, of a company or brand, in the same software. It has options to include tags in the contents, to generate reports with practicality. Cons It is a complex tool with a high learning curve. It is difficult to understand all the possibilities that it has, and at the same time, it does not seem to have some management options that would be fundamental. Depending on the social network it is even more limited, as in the case of Linkedin. It's easier when you need it for simpler actions like posts, comments and sharing. In addition, it does not have translations into other languages, which is also a limiting factor. Review Source JT John T. Owner Marketing and Advertising Used the software for: 2+ years ### "Great for Enterprise, May Not Be Best For Small Business" October 11, 2022 5.0 All in all, this is a great tool for enterprise size teams. I would hesitate to recommend Sprinklr for a small business given the price. Also, the analytics reporting emails could look better. If you are sending these to a client, it would be beneficial to add explanations as the reports are definitely geared towards someone who understands social media analytics. Pros Full of features Monthly reporting tool Scheduler Cons Expensive Analytics Reporting Emails Could Look Better Review Source Roxana C. Social Media Professional Non-Profit Organization Management Used the software for: Less than 6 months ### "Complete view of all your social media" March 25, 2020 5.0 It's great. You can create all sorts of different reports, even if you just want to search the metrics of a hashtag used. Pros It keeps track of all the engagement. It's not just reporting on your own social media analytics and metrics but is also able to track when other people are talking about you which is priceless. Cons It can be a little difficult to use at first, there could be better training provided to give to new team members. Review Source RN Rakesh N. Moderation Associat3e Education Management Used the software for: 1-2 years ### "Easy and simple all in one social media platform" September 9, 2019 4.0 Pros Easy to integrate all the social media platform in one application and pull out data through out. Cons It takes time to pull in lot of data or old data. 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