--- title: "Sprinklr Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Sprinklr Software - reviews, pricing plans, popular comparisons to other Social Media Analytics Tools products and more." source_url: "https://www.capterra.com/p/131274/Sprinklr-Platform/" page_type: "product" language: "en" --- # Sprinklr Software Review 2026: Features, Integrations, Pros & Cons Last updated on February 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Sprinklr ## What is Sprinklr? Best for: Large companies with 200+ employees Sprinklr offers the industry’s most advanced social media analytics tools for enterprises. Sprinklr leverages the industry’s most advanced AI engine to listen to customer conversations across 35+ social and digital channels—and deliver actionable insights for your marketing, advertising, sales and service teams that maximize ROAS and create better customer experiences. Leave point solution chaos behind with Sprinklr. ## What is Sprinklr used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/) Overall rating Based on 91 user reviews Reviews sentiment Positive 85% Neutral 12% Negative 3% Starting price $249 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Sprinklr?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.sprinklr.com&name=Sprinklr) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Sprinklr 4.3 (91) VS. [### Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,198)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting Price $249 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (88) Ease Of Use 4.7 (5,172) Value For Money 3.9 (60) Value For Money 4.6 (3,620) Customer Service 4.1 (66) Customer Service 4.1 (3,647) ## Sprinklr alternatives [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) [4.6 (1,139)](https://www.capterra.com/p/210733/Snapchat/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210733/Snapchat/) [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3,452)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/159351/Zoho-Social/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17,654)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/110228/MailChimp/) [monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) [4.6 (6,079)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/147657/monday-com/) [View all alternatives](https://www.capterra.com/p/131274/Sprinklr-Platform/alternatives/) ## FAQs about Sprinklr Overview ### What problems does Sprinklr solve? Sprinklr solves fragmented social media operations by centralizing publishing, listening, customer messages, ads, assets, approvals, and reporting in one platform. It reduces missed comments, slow response times, manual cross-channel tracking, and weak campaign visibility. Enterprise social teams, community managers, marketers, agencies, and customer service teams benefit most. Answer based on 49 reviews Overview ### Which roles and teams benefit most from Sprinklr? Sprinklr is most used by marketing, communications, and brand teams that manage social media, campaigns, and customer engagement across channels. Analysts and CRM managers rely on it for performance tracking and audience insights, while account leaders, owners, and executives use dashboards to oversee brand reputation, client activity, and strategic decisions. Answer based on 89 reviews Overview ### What company size and industries is Sprinklr built for? Sprinklr is built for large enterprises managing customer experience, while reviewer adoption is highest among small businesses at 47%; enterprises account for 33% and midsize businesses 20%. It is used most in Marketing and Advertising at 31%, followed by Retail at 7% and Consumer Goods at 6%. Answer based on 91 reviews Features and Usability ### What are the key features of Sprinklr? Sprinklr includes core social media management tools like post scheduling, an editorial calendar, multi-account publishing, and conversation management. Reviewers also focus on differentiators such as social listening, real-time reporting dashboards, content tagging, and AI features for sentiment analysis, automated responses, and routing customer inquiries across channels. Answer based on 49 reviews Pricing ### How much does it cost and what fees or limitations are included? Sprinklr starts at $249/user/month for the Self-Serve Service plan or Self-Serve Social plan, with a combined Social and Customer Service plan at 359/user/month; a free trial is available. Reviewers often call it expensive, especially for small teams, though some find the broad feature set worth the cost. Answer based on 12 reviews Integrations ### Which third-party tools and platforms does Sprinklr integrate with? Sprinklr integrates with Instagram, Twitter/X, Facebook Business Suite, and Salesforce Service Cloud, with reviewer-confirmed connections centered on social publishing, listening, and case routing. It also supports over 50 integrations from its catalog, including Adobe Analytics, Adobe Experience Manager, AppsFlyer, Bynder, Domo, and Bazaarvoice. Answer based on 20 reviews Getting Started and Support ### How easy is it to onboard and train a team on Sprinklr? Sprinklr takes more time to onboard than simpler social media tools, with a noticeable learning curve for admins and advanced users. New team members handling basic posting can become productive faster. Training is available through in-person sessions, live online training, videos, and documentation, though some reviewers wanted deeper guidance. Answer based on 18 reviews Getting Started and Support ### What customer support options does Sprinklr offer, and how do users rate the experience? Sprinklr offers email/help desk, FAQ/forum, knowledge base, and 24/7 live rep support. Users often describe support as responsive, helpful, and available during setup, but experiences are mixed: some report slow ticket handling, unclear issue resolution, and a steep learning curve that can require repeated contact. Answer based on 26 reviews Features ### What features does Sprinklr offer for social media teams? Sprinklr offers a wide set of social media marketing features, including publishing, scheduling, reporting, tagging, social listening, and audience insights. Enterprise and marketing teams like the all-in-one coverage, but many users also find the depth overwhelming at first, with some newer platform features and navigation areas needing improvement. Answer based on 19 reviews ## Features AI summary Based on 2,181 Social Media Analytics Tools reviews Capterra data shows that buyers of Social Media Analytics Tools rank the following features as their top priorities: - **Calendar Management** (**51%** of reviewers rated this feature as critical) - **Social Media Integration** (**54%**) - **Content Management** (**42%**) Sprinklr supports all three features that reviewers rate most important: **Calendar Management**, **Social Media Integration**, and **Content Management**. Together, these capabilities help businesses plan publishing schedules, connect activity across social channels, and organize content in one place, allowing teams to manage campaigns more efficiently and maintain a more consistent social media presence. Calendar Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and manage schedules and meetings via an integrated calendar Social Media Integration 4.8 (10) 90.00% of 10 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Content Management 4.4 (9) 77.78% of 9 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Engagement Tracking 4.5 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Post Scheduling 4.5 (12) 83.33% of 12 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Reporting/Analytics 4.3 (16) 62.50% of 16 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Sprinklr 144 features ### All Features - @mentions: An @mention is a way to tag or notify a specific person about a message/post - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Activity/News Feed: Continuous profile-based stream of news and activity - Advertising Management: Manage advertising space and its sales within your network or publication - Advocate Management: Track and manage advocate communication, engagement, and performance - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Escalation: System alerts about the need to escalate an issue or request - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) - Augmented Analytics: Analyze data and automatically generate insights using AI/ML technologies - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Responses: Automatic reply functionality for incoming messages - Automated Routing: Tickets are automatically assigned to specific agents based on predefined rules - Automatic Call Distribution: Distribute/route/connect calls - Automatic Outbound Dialer: Dials outbound calls automatically - Behavior Analytics: Track and analyze user behavior within a system or network - Benchmarking: Compare key metrics for the business against prominent players in the industry - Brand Guidelines: Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines - Brand Management: The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. - Budgeting/Forecasting: Create budgets based on historical data and future projections - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Call Center Management: Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. - Call Conferencing: Facilitate virtual conferences that connect multiple people remotely - Call Routing: Sends voice calls to a specific queue based on predetermined criteria - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Canned Responses: Shortcuts for inputting frequently used messages - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Chat/Messaging: Communicate using direct chat or messages within the system - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Computer Telephony Integration: Computer-telephony integration is the use of computers to manage telephone calls - Configurable Workflow: Configure existing workflows to meet your organization's needs - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Creation: The ability to create unique content - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Contextual Guidance: Interprets what a user is doing based on context and helps guide them through the process. - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Communication: Ability to communicate to customers through at least one channel such as email, live chat, phone, or social media. - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Support: Provide online support for your customers through live chat or help desk functionality - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Digital Asset Management: Manage digital assets - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Employee Advocacy: Enables employees to promote their company by supplying them with materials, tools, and reward programs - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Management: Schedule and manage the logistics of activities and other gatherings - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - For iPad Devices: Operate/access software on iPad Devices - For Sales/Marketing: Used as a promotional or demonstration tool in sales and marketing presentations - Gamification: Games or game-like elements to track progress and reward accomplishments - Help Desk Management: Managing service requests, incidents, IT issues & support with a ticketing system - Image Editing: Edit, touch up, and convert images for publishing - Inbox Management: Organize, prioritize, and manage incoming communications - Intent Recognition: Helps understand a user's intentions/actions - Interaction Tracking: Track interaction history by documenting conversations for contacts - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support - Language Detection: Identify different languages - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Live Chat: Ability to chat online in real time - Macros/Templated Responses: Templated responses for responding quickly to recurring support requests - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Media Monitoring: Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. - Mobile Access: Access software remotely via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Natural Language Processing: Process and analyze human language in text or audio form - Negative Feedback Management: Identify, track, and respond to negative feedback - Offline Access: Ability of websites, web applications, or mobile applications to function without an active internet connection - Online Voice Transmission: Transmit voice and other information digitally - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Pre-Configured Bot: Existing bot models for AI-based tools commonly used for auditory and textual conversation methods - Prioritization: Arrange tasks based on the level of priority or urgency - Proactive Chat: Copy on the page or chat window encouraging the user to engage with the chat option - Query Suggestions: See options for potential search queries within the system - Queue Management: Monitor wait time and abandonment for incoming requests that have not been routed - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Chat: Engage in direct, instant messaging with customers, users, etc. - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Service Level Agreement (SLA) Management: Set and monitor service level agreements to ensure timely response and resolution - Single Sign On: Allow users to access multiple services after entering their login credentials once - SMS Messaging: Send messages via SMS - Social Advertising: Create and manage advertising campaigns on social media networks - Social Listening: Monitor social media sites for specific keywords - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them - Support Ticket Management: Allow customers/users to submit support queries and service requests - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Ticket Management: Track, manage, or resolve user requests and IT incidents/issues - Transcripts/Chat History: View messages sent by both parties during the chat conversation - Transfers/Routing: Transfer queries and organize messages between agents - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Version Control: Track revisions and updates made to files and navigate between different versions - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.3 (88) 4.3 Based on 88 reviews ## Pricing Value for money 3.9 (60) Free Trial [View pricing plan details](https://www.capterra.com/p/131274/Sprinklr-Platform/pricing/) Sprinklr Service - Self-Serve (Self-Serve Customer Service Solution) $249.00 Per User,Per Month It includes: - Customer Care - AI Chatbot - Omnichannel Inbox - Knowledge Base - Skill-Based Routing - CSAT Surveys - Canned Responses - APIs Sprinklr Service - Enterprise (Custom CCaaS Solution) Custom Quote Available It includes: - Livechat - Unified Agent Workspace - Omni-Channel Case Routing - Quality Management - Reporting and Analytics - Workforce Management - Communities - Conversational AI Sprinklr Social - Self-Serve (Social Media Management Solution) $249.00 Per User,Per Month It includes: - Built-In AI Content Creation - Approval Workflows - Digital Asset Management - Deep Insights - Quick Actions - AI-Powered Customer Engagement - Benchmark Analytics Sprinklr Social - Self-Serve (SMM and Customer Service Solution) $359.00 Per User,Per Month It includes: - SLA - Business Hours - Apps & Integrations - Persona-specific dashboards Sprinklr Social - Enterprise (Custom Social Media Management Solution) Custom Quote Available It includes: - Editorial Calendar - User-Generated Content - Approval Workflows - Brand Monitoring - Custom Metrics Sprinklr Insights - Enterprise (Custom Consumer Intelligence Solution) Custom Quote Available It includes: - Competitive Benchmarking - Social Media Monitoring - Granular Analytics - Access to premium product implementation and onboarding - Access to premium training resources - Dedicated Customer Success Manager - Social publishing and engagement with Sprinklr Social - Advanced campaign planning and content marketing with Sprinklr Marketing Value for money 3.9 (60) 3.9 Based on 60 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (66) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (66) 4.1 Based on 66 reviews ## User reviews Overall rating 4.3 Based on 91 reviews Filter by rating 5(43) 4(34) 3(11) 2(1) 1(2) Mentioned topic Sorted by most recent CK Christina K. Manager Child Day Care Services ### "Sprinklr is amazing! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 21, 2026 Working in management and having so many different ideas and schedules going on, Sprinklr makes my life easier by sharing within the team/franchise post ideas that I can easily upload, share and download to a select audience. Pros Sprinklr is a great platform to plan, share and schedule marketing posts through different social medias! Cons Sprinklr does sometimes not load properly and downloading stalls a bit. Otherwise, it’s great! Highly recommend. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JT Junior T. Data Processor Accounting ### "Sprinkler Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 December 23, 2025 Sprinklr is highly regarded for enterprise-scale social and CX management, with strong analyst recognition and feature depth, but it often criticized for usability, cost, and suitability outside of large-scale operations. Pros Integrates social media management, engagement, listening, analytics, publishing, customer service, and AI-powered features . Cons Setup can be complex and time-consuming; mixed reviews on support responsiveness. May be overkill (and too costly/complex) for small or mid-sized businesses. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Mechanical Engineer Animation ### "Powerful Tools, Slight Learning Curve" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 18, 2025 Overall, Sprinklr was powerful and insightful, though sometimes complex, but it effectively supported content and engagement management. Pros I liked Sprinklr’s powerful analytics and unified dashboard, which made managing content and tracking engagement really efficient. Cons Some features felt overly complex, and the interface could be cleaner, making certain tasks slower than they needed to be Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CH Chris H. Digital Community and Content Manager Printing ### "Top of the class, cost to match" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 13, 2025 Overall, it's been a great experience with Sprinklr. We have found it to be incredibly useful to schedule, track, and impact. Customer support has been wonderful, onboarding was heavy for a small team but not impossible Pros Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If you've used any tools similar, you'll be able to pick up and run with Sprinklr, but like most things I'd describe it as "easy to use, hard to master" The scheduling is robust, the analytics are full of great insights and customizable dashboards, and the listening is easy to handle even on small scale. Visual listening identifies posts using logos or other assets which makes proactive outreach simple. Cons Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top of the line tools. There is definitely a learning curve, but not one that is strong enough to deter me. I would say there is so much, almost too much at times. It's wonderful to have so many tools in one place, but I often find myself underutilizing pieces. Switched from [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Needed a better fit for the global teams using the tool Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Sprinklr Robust global use case, detailed and very powerful listening and analytics, strong scheduling Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DM Dana M. Client Support Manager Retail ### "The Best Unified Customer Experience Management Platform." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 20, 2025 Sprinklr's AI allows us to achieve superior accuracy in sentiment analysis and trend prediction. Its generative AI empowers our teams to create content and responses more efficiently, helping us understand our customers' real-time perception of our brand. Pros Sprinklr's artificial intelligence is key. It uses advanced AI models, including generative AI, and relies on a large volume of historical customer interaction data. This enables it to automate processes, understand customer sentiment, anticipate trends, and provide intelligent responses or recommendations to agents. Cons This platform has been completely satisfactory for me; I can't find any negative aspects to mention. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SA Soby A. sales rep Computer & Network Security ### "gets job done" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 May 13, 2025 Overall Sprinklr gets the job done and connects well with the organization's programs. Pros Easy to use and intuitive programthat helps us with our media and social posting Cons the interface is lacking and could be better. It could be set up like more modern apps and programs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JC James C. Social Media Specialist Marketing and Advertising ### "good social platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 18, 2024 it's one of many social media marketing options but it's a good one Pros good platform for community management and social media scheduling Cons it's a useful platform but some of the more advanced components can take some getting used to Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Gabriel S. Senior Digital Strategist Marketing and Advertising ### "Amazing customer marketing platoform but super expensive!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 21, 2024 Amazing brand management and digital/social marketing platform. Great support. But super expensive. Pros Excellent data inputs, ability to organize and analyze, while also provide rich insights over time. Amazing customer service and set-up support as well as ongoing abilities for incoming and outgoing digital and social content. Cons Price. Way too expensive. Otherwise not much to complain about. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Needed additional support and depth of analysis to cover larger more complex brands Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Sprinklr Depth of service and support to cover extensive major global and national brand clients Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Managing Director Marketing and Advertising ### "The absolute tool for Social Media Management for megabrands & agencies" 5.0 Overall Rating 5.0 5.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 1, 2024 Sprinklr has been cornerstone to our success in some of the most complicated projects of our company but has also been making our life easier in our day-to-day routine. Pros Sprinklr is the best one-stop solution when it comes to social media management. Cons Although it has endless possibilities, it is very difficult to use if you don't receive proper training and/or onboarding. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Hannah O. Communications intern Entertainment ### "Reliable and Accurate " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 September 2, 2024 I would continue to use this over other software because of scheduling alone and the fact that it is reliable. Pros I like the I can plan ahead with content through using the scheduling feature and can use the analytics to better prepare future strategy. Cons The analytics could be broken down to be more specific. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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