Who Uses This Software?

B2B - mid-market and enterprise companies, with at least 200 employees. Preferably in the technology and services industries.


Average Ratings

37 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Oktopost
  • www.oktopost.com
  • Founded 2011

About Oktopost

Oktopost provides a single platform for distributing content on a large-scale, using multiple social networks and profiles. The platform allows B2B marketers to see the actual ROI of social media, by tracking leads back to the exact social post they came from. With our industry leading integration, we are able to enrich your leads in existing marketing automation platforms (Marketo, Act-On, Eloqua etc.), with a whole new layer of social data.


Oktopost Features

  • Campaign Management
  • Customer Review Platform
  • Gamification
  • Response Management
  • Review Monitoring
  • Sentiment Analysis
  • Social Media Metrics
  • Social Media Monitoring
  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Posts Scheduling

Oktopost Reviews Recently Reviewed!

Oktopost is easy to use and intutive.

May 09, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Oktopost makes advocacy and social media management easy for our organization. It's easy to post updates to all our channels and to have employees repost.

Cons: The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.

Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable.

May 08, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy).

Cons: Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook.

Helping our startup ramp our social brand

May 08, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great success team!
Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great.
Good value for the money
Advocacy is helping our social media newbies ease into building their profiles

Cons: Advocates wish they could schedule their personal tweets beyond just what's been posted to the board.
Streams could use some refinement -- it's the one area I struggle to figure out.

Overall: Increased visibility
Gaining brand awareness
Lead gen has been a happy surprise

Mostly positive with the ease of scheduling messages on multiple networks.

May 08, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the opportunity to schedule messages in advance and track the campaigns. My team consistently uses this function to have messages scheduled throughout the week, which in turn, works very well for our clients who depend on us for message and content promotion.

Cons: The fact that I can't easily see who the followers are for each social network and have the ability to segment the audience. We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely. Having the audience segmentation would allow us to target specific message per network.

Gets the job done without adding too much complexity.

May 08, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.

Cons: Inconsistent support -- I used to hear from Oktopost a lot and responses were timely, lately I have not been able to get in touch with anyone and have a pretty pressing issue to figure out.

As the only person managing my employer's social media presence, this has made my job more efficient

May 04, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am a big fan of the overall UI.

The Advocacy Board feature has been instrumental in helping us grow our social media reach.

The robust Analytics view helps make reporting on results that much easier.

Cons: I think making the Calendar view contents be drag-and-dropable would be amazing. The social board expiration date resets when I go back to a piece of content I saved.

A great tool for employee advocacy

May 04, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The calendar feature is my favorite. I love that all my campaigns are color coded and posts can be dragged and dropped into a new date if necessary. It helps keep me organized and I can see exactly how many posts from each campaign are being scheduled.

Cons: I'd love to see Oktopost increase their listening tool to include FB messenger, Instagram, and posts/comments that were not sent through the platform.

Overall: Employee advocacy is fantastic!

Great Product but Could Use a Couple Upgrades

Jan 23, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Ease of scheduling and editing.

Cons: Wish it was easier to post to multiple networks with the same status at once.

Overall: I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.

Vendor Response

by Oktopost on January 23, 2017

Hey Lauren, thanks for the feedback! We actually do this on purpose. We believe that each network has its own flavor and language so it is important to speak in the right tone. Also, some networks have unique message structures (Twitter 140 characters, mentions etc.) it is important to differentiate between the different message types. Hope that helps!

Simply great

Jan 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I trust Oktopost and it is one of the "tools" for B2B Social Media Management Platform. Must have Oktopost.

Great product

Dec 28, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: This product doors everything it put promises and much much more. I highly recommend checking out the company and its products.

Great Software!

Dec 28, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I have had a great experience using Oktopost to manage our social media accounts! Great work, keep it up!

Great Social Media Insight for ROI

Dec 14, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Conversions, integration with Marketo

Cons: A bit clunky sometimes

Overall: Has been a massive step up from other tools we have used! Integrates with Marketo and Salesforce to give our sales team greater insight on what prospects are engaging with, and helps us attribute MQLs back to social media.

Love the employee advocacy functionality too.

Vendor Response

by Oktopost on December 15, 2016

Hey Caitlin, Thanks for the great review! Always great to see that our users love the platform.

Great service

Oct 13, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The bulk upload feature

Cons: We needed a little bit of help understanding how the posting process works but this was only because it w as a different system to our previous social media management tool.

Overall: We have just started using Oktopost and can't believe how much easier it has made our social media management. The bulk upload feature is perfect for scheduling multiple messages in advance and we're really looking forward to using the employee advocacy feature.

Recommendations to other buyers: Really worth the money.

Thumbs up for Oktopost

Sep 28, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We recently decided to swap our social media platform to Oktopost. While they have many similar features and capabilities as our existing platform, they had some really cool new features that I can't wait to explore. The idea of an advocacy platform is amazing for a B2B organization that's teaching employees to be social sellers. Their analytics platform far outpaces their competition and their scheduling platform is amazingly easy to use. Their queueing capability is something that makes my life so much easier! I'm really excited that we made the decision to swap vendors. Next on the list is the Marketo integration!

Okto-perfect lol

Sep 28, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Campaigns,
Streams,
Advocacy Board
User Management

Cons: Hardly anything tbh - i think the streams area could have top level tabs. For example I want to have 5 streams in the UK and then have the same streams in French etc. So the tool might need to be considered from a GLOBAL company perspective but other then that it is a perfect tool.

Overall: Been using this tool for a while now. I still think there are some things it can improve on but honestly this is the best B2B social tool on the market without a doubt. Hopefully they have an IT team listening to and responding to feedback quick enough to build the platform even further. Thanks again guys for being so awesome x

Great info for social media novices

Sep 14, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Comments: I really like the OktoBlog Weekly. I find the information to be very relevant and easy to digest for someone who is not a social media expert. It definitely helps me be better at my job because I can speak more intelligently to our Social Media Manager when requesting assistance on a campaign.

Great employee advocacy functionality

Sep 07, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I became introduced to Oktopost when our marketing automation platform, Salesfusion, launched the integration. Oktopost has been very helpful in getting our staff to use social media. I like the attribution metrics that allow us to track ROI of social media efforts (and the integration with Salesfusion is the real value add for us). I also like that the Oktopost team is always improving their product based on actual user feedback. My experience with everyone on the team has been pleasant.

Fantastic Content!

Sep 07, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: I'm not a paying customer of the software. I do however recommend the newsletter.

Cons: I'm not a paying customer of the software. I do however recommend the newsletter.

Overall: I've been a subscriber to the Oktopost newsletter for a while now. The content they deliver is always interesting and relevant to my interests¿which includes B2B marketing. Subscribe for their newsletter. You won't regret it!

Just to let you know

Sep 06, 2016
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: We are satisfied with the system. The only thing we could criticize is that we get too much e-mails. It would suffice to receive a maximum of 1-2 per month.

Just used the software for a few days

Aug 17, 2016
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Comments: I have used oktopost just during the holidays absence of my Social Media colleague on the department. It looks easy but I cannot give a detailed opinion.

Amazing tool

Aug 12, 2016
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ease of use, kind of analytics it provides.

Cons: There are certain limitations but that's fine, no tool can provide everything.

Overall: We are using this tool since almost a year now, and our experience has been very nice in terms of getting onboarded, using the tool day in day out and the customer service provided by the Oktopost team.

Great Product

Aug 11, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: I've used a lot of social posting tools while managing social media in various jobs. Oktopost stands out as one that is easy to use and the customer service is wonderful! They are so quick to get back to me and my team if we ever have a question about the features and/or best practices.

Great tool for scheduling posts

Aug 11, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use.

Cons: Managing profiles

Overall: Oktopost is easy to use and lets teams coordinate on messaging. It has some nice features like drag and drop on the calendar to move posts around easily. Only complaint is that the messaging about profiles expiring and how to troubleshoot/fix them is a little confusing. That said - customer service called me and helped me sort it quickly.

Oktopost Review

Aug 11, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The analytics

Cons: That you can't use Instagram with it.

Overall: Oktopost is a great tool for us to share info across our social channels and track who is viewing what.

Recommendations to other buyers: Take the time to thoroughly review the analytics once a week. It really helps your future social media efforts.

One of the best social marketing platforms

Apr 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions. Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives. Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join. The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign. We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics. The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives. Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.

Pros: ¿ Outstanding customer support ¿ Unique product - the campaign focus is excellent for marketing teams ¿ Campaign tagging for report filtering ¿ Reports are best-in-class with important metrics (conversion funnel)

Cons: ¿ Basic in-app curation engine (although browser extension improves this functionality) ¿ Limited social account overview feature in reporting

Great product and easy to use

Jan 19, 2016
5/5
Overall
5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: This product is geared toward B2B companies. And their analytics are great for measuring real impact from that perspective.

Cons: Some of the features/functions are in beta. But once they roll out everything, it will be great

Recommendations to other buyers: Check out the employee advocacy tool. It has been instrumental in getting my employees active on social and sharing our content.

Scheduling social media posts has never been so easy!

Jan 14, 2016
4/5
Overall
4 / 5
Ease of Use
3.5 / 5
Features & Functionality
3 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the easy way I can schedule social media posts on the B2B platforms that I use the most. There are a lot of easy tools to make the scheduling consume as little time as possible.

Cons: It's a very feature-rich product. Instead of just being signed on, I would have loved more introductory assistance and insight so I could see the tool's many features right away. I don't really know just where I need to go for help.

Recommendations to other buyers: If you are a visual person like me, I need the color-coded campaigns and calendar view to see what is happening and when.

Reporting, conversion tracking, advocacy - complete social reporting!

Oct 07, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

Pros: - Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking

Cons: In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

Oktopost for SME companies

Oct 06, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Oktopost is a great tool for managing your social presence. It helps you in numerous ways: discovering relevant content, monitoring social media, posting of content, etc. Easy to use and with lots of reporting, oktopost is an invaluable tool for any company that takes social media serious.

Pros: - ease of use - message assets - scheduling - content discovery

Cons: Nothing much. The fact that Facebook and linkedIn have taken away the possibility to post in groups is a bummer.

Best in Class Social Media Management

Oct 05, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: While a little pricier than some of it's competitors, it's worth it.

Pros: Campaign management, scheduling and content library/duplication are all fantastic.

Cons: Higher priced than other solutions.

Good tool for Community Management

Dec 02, 2014
4/5
Overall

Comments: This tool is very useful if you're looking for a scheduling platform for most important social platforms: Facebook, Twitter, Google+ or LinkedIn. It also allows you to track campaigns, and create a content calendar. Everything is one place where you can see what you've scheduled on which channels for which days.

Pros: - it suggests optimal post timing for your key channels - easy to work with user interface - great for scheduling posts - downloading reports in PDF is easy

Cons: - you can't publish one post to multiple channels at the same time - I couldnt't tag people on Google+ - doesn't allow you to post images on LinkedIn

Excellent

Apr 29, 2014
5/5
Overall

Comments: I've been using the application primarily to distribute content to dozens of groups simultaneously on LinkedIn. Oktopost is a fantastic solution for achieving this. I recommend the product for social media managers who are looking to increase efficiency and receive real-time analytics on the posts. Oktopost is nicely designed and has excellent customer service, it's a solution worth considering for your social media manager's workflow.

Perfect App

Apr 29, 2014
5/5
Overall

Comments: The most useful marketing App I have seen this year!

Best of the Best

Apr 29, 2014
5/5
Overall

Comments: The best tool I've found for my company's social media marketing. A+.

Social media management tools that B2B marketers are looking for

Feb 24, 2014
5/5
Overall

Comments: Oktopost is superior to its competitors, in part because the social media tools it provides align so closely with what B2B marketers are looking for. When marketers utilize Oktopost¿s social media marketing platform, they don¿t have to guess whether their campaigns are working or estimate the value of their efforts. Oktopost provides its users with quantifiable data that they can use to justify their programs. The platform¿s auto-posting and advanced message scheduling features help marketers save time, while the advanced analytics and straightforward interface make it incredibly easy for new users to get started.

Pros: Ability to autopost on LinkedIn groups is useful for B2B marketers.

Cons: It's not possible to track Twitter mentions, only retweets

Oct 06, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Oct 06, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support