Best For

B2B - mid-market and enterprise companies, with at least 200 employees. Preferably in the technology and services industries.

Product Details

Oktopost provides a single platform for distributing content on a large-scale, using multiple social networks and profiles. The platform allows B2B marketers to see the actual ROI of social media, by tracking leads back to the exact social post they came from. With our industry leading integration, we are able to enrich your leads in existing marketing automation platforms (Marketo, Act-On, Eloqua etc.), with a whole new layer of social data.

Contact Details

Oktopost

http://www.oktopost.com

Founded in 2013

Located in Israel

Oktopost Dashboard
Oktopost Dashboard
Oktopost Dashboard
Analytics
Social Advocacy Board
Social Lead Data
Listening

Starting Price

  • Not provided by vendor

Free Demo

  • Yes

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • Business Hours
  • Online

Oktopost Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Lead Attribution
Multi-Channel Data Collection
Post Scheduling
Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Oktopost Reviews

Showing 5 of 55 reviews
Overall
4.4/5
Ease of Use
4.4/5
Customer Service
4.4/5
Verified Reviewer
Information Technology and Services, 201-500 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
April 11, 2019

“Great tool for social media marketers”

OverallOverall, I love using this platform and it makes my life so much easier.
ProsOktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.
ConsI find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.
Reviewer Source 
Source: Capterra
April 11, 2019
Lucy J.
Head of Content
Internet, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Value for Money
4/5
Source: GetApp
October 7, 2015

“Reporting, conversion tracking, advocacy - complete social reporting!”

OverallStrategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.
Pros- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking
ConsIn the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.
Source: GetApp
October 7, 2015
Chris J. B.
Digital Communications Officer
Research, 51-200 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Value for Money
5/5
Source: GetApp
April 5, 2016

“One of the best social marketing platforms”

OverallSocial marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions. Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives. Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join. The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign. We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics. The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives. Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.
Pros Outstanding customer support Unique product - the campaign focus is excellent for marketing teams Campaign tagging for report filtering Reports are best-in-class with important metrics (conversion funnel)
Cons Basic in-app curation engine (although browser extension improves this functionality) Limited social account overview feature in reporting
Source: GetApp
April 5, 2016
Avatar Image
Stephanie R.
Event Marketing Specialist
11-50 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 1, 2018

“Great platform for B2B social media marketing”

OverallSocial advocacy and easy social media management.
ProsTheir calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.
ConsThere truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.
Reviewer Source 
Source: Capterra
August 1, 2018
Mark C.
CDO/SVP, Digital
Oil & Energy, 51-200 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
3/5
Customer Service
4/5
Features
3/5
Value for Money
4/5
Likelihood to Recommend
7/10
Source: Capterra
May 8, 2017

“Mostly positive with the ease of scheduling messages on multiple networks.”

ProsI like the opportunity to schedule messages in advance and track the campaigns. My team consistently uses this function to have messages scheduled throughout the week, which in turn, works very well for our clients who depend on us for message and content promotion.
ConsThe fact that I can't easily see who the followers are for each social network and have the ability to segment the audience. We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely. Having the audience segmentation would allow us to target specific message per network.
Source: Capterra
May 8, 2017