# Commerce7 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Commerce7 the right Winery solution for you? Explore 21 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/131375/Vin65-Platform/reviews --- Commerce7 3.6 (21) [View alternatives](https://www.capterra.com/p/131375/Vin65-Platform/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Commerce7 Ease of use 3.6 Customer Service 2.6 ## Pros and Cons in Reviews CD Curtis D DIrectorWine and Spirits, 2 - 10 employeesUsed the software for: Less than 6 months. “The onboarding and support teams do not communicate to each other.“ January 29, 2026 JL Joy L Tasting Room ManagerHospitality, 11 - 50 employeesUsed the software for: More than 2 years. “They have frequent problems and have had large periods of time where reporting was difficult or days where the entire system went down on a weekend.“ June 30, 2022 ## Showing most helpful reviews Showing 1-21 of 21 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Customer Service Associate Wine and Spirits Used the software for: 1-2 years ### "Vin65 Review" September 17, 2018 4.0 Very good. It is simple to use and customers have minimal issues. Pros After it's update, I find it much easier to navigate, and pull out the information I need. Very easy for customers to navigate on the POS side. Cons Sometimes navigating the spreadsheet layout can be a little difficult, it would be nice if they would simplify the readouts a little more for when you are looking for a quick glance, and not overall breakdown. Review Source JB Jason B. office manager Wine and Spirits Used the software for: 1-2 years ### "Wonderful POS...lacking back office" September 10, 2019 4.0 I use WineDirect daily, and while it does leave a little to be desired in some locations, it does help me and my team assist our customers, update our website, and control our inventory as we need it to do. Pros the POS side of this software is really convenient and useful for our tasting room staff. It's easy to set your own layout, include photos, take separate payments, refund/exchange. All things that have helped the functionality of our tasting room. Cons The reporting is not easy to use and sometimes when I add a modifier to the report (ie. "don't include zero quantity) it will still show up in the report. the tools that are there for the website can be a bit confusing and not always the easiest to work with. I really don't like that we can't change a shipping address because it checks compliance before creating the label. Alternatives considered [Wine Software](https://www.capterra.com/p/128196/Microworks-Wine-Direct/)[Vintegrate Winemaking](https://www.capterra.com/p/131496/Vintegrate-Winemaking/) Reason for choosing Commerce7 Vintegrate didn't meet some of the criteria we had that would make us switch from VinNow. Microworks just lost out on the vote, we had a manager who had previously used WineDirect and pushed for that software to be implemented. Switched from [VinNOW](https://www.capterra.com/p/128162/VinNOW/) We needed to go to a cloud-based system and at the time there were a lot of faults that we didn't want to keep dealing with while using VinNow. Review Source Response from Commerce7 September 11, 2019 Hi Jason - thank you for sharing your feedback. We're glad to hear you are having a good experience with our Point of Sale! I've shared your comments about our reporting tools with our team. I see you've voted on and commented on our Ideas Forum about editing shipping addresses; it is definitely something we are looking at for future consideration! CD Curtis D. DIrector Wine and Spirits Used the software for: Less than 6 months ### "Commerce7 Onboarding: Now You See Them, Now You Don’t" January 29, 2026 2.0 My experience with Commerce7 has been overwhelmingly negative from start to finish. Onboarding was confusing, impersonal, and dominated by a generic checklist instead of real guidance tailored to how we actually run our business. Once they flipped us to “live,” the onboarding team essentially disappeared, and there was no way to go back or get that level of help again. At that point, everything became “support,” but support felt slow, reactive, and focused more on deflecting responsibility than solving problems. Critical issues around club transfers, non‑shippable items, compliance, and fulfillment were either dismissed, pushed onto other vendors, or answered with links to documentation instead of someone actually walking through the settings with us. We ultimately discovered that a few configuration toggles inside Commerce7 were the real root cause of many of our problems. Meanwhile, Commerce7’s suggested “solutions” involved asking our fulfillments external developers to write more code on their side, which could have harmed other wineries’ integrations and was completely unnecessary once the correct settings were identified. The pattern has been consistent: Commerce7 places the burden on the winery or on third‑party partners, offers minimal live help when it matters most, and acts like once you are live, onboarding is over and you are on your own. The system might look powerful on paper, but the combination of poor onboarding, lack of ownership, and weak real‑time support has made it one of the most frustrating platforms I have worked with. Pros Commerce7 has potential, but in practice I’ve found it frustrating more than impressive. The system can technically handle web, POS, and clubs in one place, yet it feels overly dependent on the winery to figure out complex settings with limited live guidance. The learning curve is steep, and small misconfigurations can create big downstream problems with fulfillment and compliance. While the platform may look powerful on paper, the actual day‑to‑day experience can feel brittle, confusing, and far from user‑friendly. Cons Onboarding with Commerce7 has been horrible for us. The process is confusing, heavily checklist‑driven, and not at all hands‑on. The onboarding team is like a one‑way button: once you’re clicked on the “live,” there is effectively no onboarding support anymore. The onboarding and support teams do not communicate to each other. So you end up bounced back to generic documentation/videos instead of getting real guidance. After go‑live, do not expect meaningful live support. If you need real help, get it before they flip you to “live” or look elsewhere. Review Source DC Denise C. Office Administrator Wine and Spirits Used the software for: 2+ years ### "Wine Direct for your website and point of sale" April 28, 2020 4.0 We are able to process an order for wine shipment directly through this system that generates a shipping label, sends the info to Sovos Ship Compliant and then they report back to Wine Direct with tracking info and Wine Direct sends out auto generated emails to the customer (or text messages) on the status of their order. When using as a front end register, it gives the customer an option to add a tip amount and send email or text of their transactions. Pros The front end user interface at Point of Sale is easy to use on Ipad registers. The website works well and can be customized easily. Shipping is easily done and integrates seamlessly with UPS and Sovos for legal compliance and reporting of alcohol sales to states. Cons The reports that the system generates are inadequate for analysis of customer trends and for marketing purposes. Our staff accountant can get just barely what she needs for her entries to Quickbooks. Support has not always been available if the system is having issues with the cloud server and has occasionally gone down in the middle of a busy retail day. The credit card swipe hardware that plugs into the lightening port of the Ipad fails all the time. They have not yet made chip reader available. Many times we have to manually enter the card and the customers feel uncomfortable about that at times. Alternatives considered [vinSUITE](https://www.capterra.com/p/141985/vinSUITE/) Review Source Response from Commerce7 April 29, 2020 Hi Denise - Thank you for sharing that feedback. We're happy you find the system to be easy to use overall and value our compliance and shipping integrations. Sorry to hear your frustrations with reporting and support. We're actively making system and support improvements and sincerely hope you'll see the difference. I've passed on your concerns and someone from our team will be reaching out soon. LM Lauren M. Weddings & Events Manager Wine and Spirits Used the software for: 6-12 months ### "Winery running on Wine Direct" October 4, 2019 4.0 Overall our experience has been ok. It has been quite the learning curve going from our old system to Wine Direct. Overall, the software is usable, it just takes quite a bit of work to figure it out. Additionally, use the Customer service line. We have called them hundreds of times when we are unable to figure something out. For the most part, they are able to assist us rather quickly. Pros This software is easier to learn than expected, and it integrated with our other systems well. Cons The software has many restrictions that cause issues from a business standpoint. For example, you can only make 1 return per transaction. After that, the system will not allow any additional returns on that order. This causes problems from an inventory standpoint . Many of the processes are very long and require MANY steps. The old system that we used was much more intuitive. Additionally, there are many issues that Wine Direct creates on their own. The system will randomly formulate new lists that move members from non shipping to shipping. Charges will show as pending on our end, but will go through on the clients end. Every time you click on an order, you have to research the customer name. For example, if you are looking for a particular sale, and have to open multiple orders to find it, you have to re-search the customer name after opening every order. Seems like a very small thing, but we have this issues multiple times a day. Reason for choosing Commerce7 Overall, the price and functionality is what sold us on the product. Review Source Response from Commerce7 October 9, 2019 Hi Lauren - thank you for your review. We're glad to hear you've had a positive experience with our support team! But sorry to hear about your other frustrations. If you haven't already, I encourage you to vote on this idea in our Ideas forum for multiple returns on a single order: https://ideas.winedirect.com/ideas/MISC-I-84 Our product team uses all the input here to help inform what we build next. I've also passed along your feedback to our team so that they can reach out and try to resolve your outstanding issues with lists and charges. -Adrienne sC sarah C. senior hospitality and marketing manager Wine and Spirits Used the software for: 6-12 months ### "Stone Tower Experience" November 18, 2019 3.0 As a whole WineDirect has been much more intuitive that past products. We love the ability to do partial refunds and how user friendly it is. Pros The ability to search for products via name makes finding items in our large database so easy for our employees! Cons The customer service experience has been terrible any time we have needed trouble shooting. Alternatives considered [Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/) Reason for choosing Commerce7 WineDirect seemed geared more specifically to the wine industry Switched from [vinSUITE](https://www.capterra.com/p/141985/vinSUITE/) Vinsuite proved unreliable with reporting and was not user friendly for ipad use. Review Source Response from Commerce7 November 25, 2019 Hi Sarah - glad to hear you are finding out platform intuitive and that's it's saving your team valuable time! I'm sorry to hear you have not had a stellar support experience. I've shared your feedback with my team and someone will be reaching out to you soon to see how we can make this better. JD Joe D. Owner Retail Used the software for: 1-2 years ### "I have no idea how they can be in business" January 25, 2022 1.0 The very worst thing about this company is they NEVER FIX any of their problems. I offer to pay them to fix their broken software all of the time, the answer is ALWAYS NO. I submit a request and I have to literally follow up with them multiple times for a month before they ultimately tell me no anyway. I have reached out to upper management and their CEO, nobody gets back to you. They DO NOT care about their customers. I cannot for the life of me understand how this company can be in business. All I can say is once you are a customer, it’s hard to leave, you have to start all over again, most businesses do not want to do this, nor do I. I think this is why they treat their customers so poorly, they know there isn’t much we can do about it. I regret selecting Winedirect ever day that I use it. My staff laughs at the software, it really is as bad as I am telling you. If you are on the fence, RUN AWAY from this company. I wish someone would have told me how terrible they really are before making my decision to use them. For well over a year, they have been promising that bigger better software is on the way, you can almost hear them laughing when they say this. Pros It is an all in one solution, they provide online and POS software Cons Their POS, you can’t design it any worse. We run a busy winery, the app locks up constantly and you have restart and log back in all of the time. Imagine taking an order and the app freezes, you have to start over. When sending the ticket to the kitchen or bar, the app freezes and you cannot resend the ticket, you have hand write one and physically deliver it. When printing tickets it puts done the West Coast time, no problem if your business is the West Coast. The tickets do not print the table number, which means the cashier has no idea what table is closing out the tab. There is no way to split a check on the fly, so the server has to take two Ipads, create a second table, move over the items manually. Tables lock up in the POS and they cannot be deleted, you have to open a ticket and wait a week for them to fix it. If table 6 is locked up on a Friday night, on Saturday we have to create a Table 6a. A guest is not able to pickup a tab at another table without having multiple transactions. If you have a six top table and they want to split the check six ways, the system does not do the math for you, the server need to walk with a calculator to figure it out the amounts owed per person. There is an annoying long delay before an order prints to the bar or kitchen, the servers have to wait and wait an wait for it to print before they can go to another order. I am maxed out on what I can type here but there are a lot of other issues. Reason for choosing Commerce7 Because the demo didn't show all of their problems. I did not get to see the POS in action. Review Source LL Laura L. Owner Wine and Spirits Used the software for: 2+ years ### "Changing vendors as soon as we can" March 15, 2024 2.0 Customer support is non-existant. For example, it took me 13 emails to resolve an issue...then the WD employee said "they should have read the email more closely"...yeah probably a good idea. Pros Nothing really...there are much better systems out there now. Cons They were supposed to move to the "All New" WD...2 years ago. That hasn't happened. Functionality of the remaining system is getting worse by the day. We have completely lost confidence in the system as our system of record. Reason for choosing Commerce7 We inherited it. We started with Vin65 and it continually got worse over the years. Review Source BH Becky H. Administrator Wine and Spirits Used the software for: 1-2 years ### "Wine Direct Pulls it All Together" March 27, 2019 4.0 WineDirect is essential to tie in all the pieces of running a wine club. Pros Handles functionality across multiple areas: Customer account, email communications, POS system and ties into fulfillment. They are always taking feedback and working on ways to improve the customer experience. Cons Unable to call for support; although they are very responsive to the email help tickets. Can be difficult to find the desired information when looking at the Documentation site for support. System will not allow for multiple emails in an account. Review Source Response from Commerce7 March 28, 2019 Hi Becky - thank you for your review! We are so glad to hear WineDirect is working well for you, but sorry that you've had issues reaching our support team. We are constantly striving to improve our service and have recently added staff and extended our support phone hours so we hope you'll see an improvement the next time you need assistance. Thank you again for your support! JL Joy L. Tasting Room Manager Hospitality Used the software for: 2+ years ### "Easy Software for Wine Related POS" June 30, 2022 4.0 Pros This product is incredibly easy to use when it comes to using the POS, keeping track of the wine club, and adding in items, Cons They have frequent problems and have had large periods of time where reporting was difficult or days where the entire system went down on a weekend. Review Source RJ Rick J. Owner Wine and Spirits Used the software for: 6-12 months ### "Wine Direct" September 6, 2022 5.0 I get what I pay for. Consistent, timely service and reliability Pros Ease of use. Reliability. The product delivered exactly what was promised. Cons Nothing so far. We haven't had a single problem with them since we started using them 6 months ago. Switched from [NRGship Pro for UPS](https://www.capterra.com/p/128316/NRGship-Pro-for-UPS/) Poor service and high prices Review Source HF Helena F. Graphic & Web Designer Design Used the software for: 2+ years ### "Great Design Capabilities" December 10, 2019 4.0 I like this software overall and the customer service interaction I've had (only a few times) were definitely good! Pros The flexibility to use this software with both WYSIWYG and code is what I absolutely LOVE about WineDirect. I can create tables easily within the templates and the output to preview is always true. Some software change the layout when you go from preview in the software to the actual output which is very frustrating, I don't have this happen in WineDirect which is great! Cons It gets locked up quite frequently when you go between editing and previewing your marketing email. I also wish the preview of the site was a bit better before submitting the edits. I find it much harder to set up new marketing templates now that it used to be - the options are harder to understand what they actually are? Review Source Response from Commerce7 December 19, 2019 Hi Helena - Thank you for your review! We're glad to hear that you find WineDirect's templates and tools easy to use and have had good experiences with our Support team overall. MW Maggie W. Special Event Coordinator Wine and Spirits Used the software for: Less than 6 months ### "WIne Direct and Vin65" November 13, 2018 5.0 We not only have an easy-to-use tablet friendly POS, but it keep track of our bottles sold as well as any additional merchandise. Pros I like how easy it is to create POS options to help us sell our wine. It's easy to toggle between different POS locations (tasting room vs event centers where wine is being sold) Cons There aren't many cons, other than the spreadsheet is a little long and difficult to navigate. I also wish it was easy to override sold out events, i.e. we have a class that sells out online but we have no shows, so we have additional space. In the POS, it's not possible (to my knowledge) to override those sold out classes to continue selling tickets. Maybe it's operator error! Review Source Response from Commerce7 November 21, 2018 Hi Maggie - Thanks so much for your review! We're glad to hear WineDirect is working well for your business. Our support team would be glad to speak to you about how to troubleshoot your sold out class issue. Cheers, The WineDirect Team AM Angela M. Wine Club Manager Wine and Spirits Used the software for: 6-12 months ### "New WineDirect User" November 18, 2019 3.0 Very easy to learn how to use the different functions, excellent website and POS(iPad) set up. Pros processing order club order, creating shipping labels and the reporting function Cons Ease of making changes to order in regards to both selection and shipping info. Reason for choosing Commerce7 Payment portal fees Review Source Response from Commerce7 November 25, 2019 Hi Angela - thanks for your review! We are thrilled to hear that you've found WineDirect easy to learn and that you like our website and POS functionality! HF Haley F. Marketing Marketing and Advertising Used the software for: 1-2 years ### "Easy for Employees" September 26, 2022 5.0 Pros As an employee who used to use this software as a POS, it's easy to use for what needs to be done. Cons Random log-outs are a little inconvenient when its a busy sales day Review Source KS Kevin S. Business & Marketing Dir. Wine and Spirits Used the software for: 2+ years ### "Runs every aspect of my online store and wine club with ease." July 28, 2017 4.0 Pros Customer Service people are always there to answer questions and the designed are adding new features monthly Cons I would love it if they offered CRM for my wholesale accounts as well, where I could track pending accounts as well as wines sold to existing accounts. Review Source MK Margot K. Wedding & Events Designer Wine and Spirits Used the software for: 6-12 months ### "Wine Direct Review" November 18, 2019 3.0 Pros Their customer support is helpful when needed. Cons The interface is not as user friendly as I'd like. Review Source Response from Commerce7 November 25, 2019 Hi Margot - thanks for your review! Glad to hear you've had a good experience with our support team but sorry you haven't found it user-friendly. We are getting ready to roll out an updated look and feel on the backend featuring improved workflows and I hope this will address your pain points! Look for the first screens going live in January 2020. CP Casey P. Events Designer Hospitality Used the software for: Less than 6 months ### "WineDirect Review" November 18, 2019 4.0 Pros It's design is fairly intuitive to use. Cons Mandatory information required (ie: birthdate) Some questions are somewhat repetitive (ie: when going to charge for something that is getting "picked up") Review Source Response from Commerce7 November 25, 2019 Hi Casey - thanks for your review! Glad to hear you are finding our tools easy to use. We capture birthdate due to shipping regulations, but certainly understand it can be frustrating when you are trying to process an order. I encourage you to share your specific feedback and requests at ideas.winedirect.com - that is where our Product team is constantly looking for input as we continuously improve our platform. LB Loretta B. Bookkeeper Accounting Used the software for: Less than 6 months ### "Useful!" June 15, 2022 5.0 Pros Very easy to use to download wine sales into an excel spreadsheet. You can choose a date range that helps me with my job. Cons Discounts and split tenders are trick and do not always transfer well from one platform to another. This is one of 3 I use to do part of my job. Review Source Response from Commerce7 June 20, 2022 Hi Loretta, thank you for taking the time to write a review! We are pleased to hear that WineDirect is helpful for you in your role. -Kari SM Samantha M. Event Manager Restaurants Used the software for: Less than 6 months ### "Helpful" November 21, 2019 4.0 It's very nice having all your tools in one area. It would be nice to have more user friendly platform Pros WineDirect keeps everything nice and neat in one place. Cons Icon and setup and not very user friendly. Review Source Response from Commerce7 November 25, 2019 Hi Samantha - thanks for your review! Glad to hear you find our all-in-one solution helpful but sorry you haven't found it user-friendly. We are getting ready to roll out an updated look and feel on the backend featuring improved workflows and I hope this will address your pain points! Look for the first screens going live in January 2020. BG Brendan G. Concerned US Citizen Civic & Social Organization Used the software for: Less than 6 months ### "Please do not use WineDirect, there are many alternatives " August 1, 2020 1.0 I found WineDirect on\[SENSITIVE CONTENT HIDDEN\] LinkedIn page and I believe people should know that this company is A-OK with the destruction of the USPS. Pros WineDirect provides a softwre platform for direct to consumer wineries Cons \[SENSITIVE CONTENT HIDDEN\], who sits on the board of WineDirect, is destroying the US Postal Service. There are no technical differences between WineDirect and its competitors listed on this very website. If you are a winery looking to manage your business using customized software, but you also wish to see the survival of a 3+ century American institution founded by \[SENSITIVE CONTENT HIDDEN\], consider Corona, InnoVint, or Xüdle. Alternatives considered [InnoVint](https://www.capterra.com/p/144038/InnoVint/) Review Source Similar Products Featured ## Related categories [Winery](https://www.capterra.com/winery-software/)[Point of Sale](https://www.capterra.com/point-of-sale-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.