# Belly Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Belly Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more. Source: https://www.capterra.com/p/131515/Belly --- # Belly Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Belly ## What is Belly? Belly is a leading digital loyalty and marketing solution with more than 12k business partners and 7 million members. Centered around the iPad, Belly businesses create customizable, unique rewards programs their customers actually want. Through digital connections, Belly strengthens the relationship between a business and its customer base. CRM tools like email marketing, data collection, social media integration and reputation management keep customers coming back more often. ## What is Belly used for? [Customer Experience](https://www.capterra.com/customer-experience-software/)[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $129 Per Feature, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Belly?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.getbelly.com&name=Belly) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Belly 3.8 (9) VS. [4.9 (3,460)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price $129 Per Feature, Per Month Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (9) Ease Of Use 4.9 (3,460) Value For Money 4.2 (6) Value For Money 4.9 (3,097) Customer Service 4.2 (6) Customer Service 4.9 (3,154) ## Belly alternatives [4.9 (250)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (461)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (97)](https://www.capterra.com/p/10002488/Owner/reviews/) Starting price $499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.5 (1,470)](https://www.capterra.com/p/170673/SumUp-Air/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/131515/Belly/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Activity Tracking A report showing what actions customers perform Discount Management Track products that are for sale at a reduced price or part of coupon promotions Email Marketing Create and send email blasts/campaigns Loyalty Cards Manage loyalty cards that hold rewards and promotions to incentivize customers to return Loyalty Program Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Belly 9 features Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A report showing what actions customers perform Track products that are for sale at a reduced price or part of coupon promotions Create and send email blasts/campaigns Manage loyalty cards that hold rewards and promotions to incentivize customers to return Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Online gateway through which members can access/update personal information Strategize and implement rewards for returning customers, employees and other members Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Get Advice We can help you find the software with the features you need. Features 4.3 (8) 4.3 Based on 8 reviews ## Pricing Value for money 4.2 (6) Basic $129.00 Per Feature,Per Month Value for money 4.2 (6) 4.2 Based on 6 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (6) 4.2 Based on 6 reviews ## User reviews Overall rating 3.8 Based on 9 reviews Filter by rating 5(5) 4(1) 3(1) 2(0) 1(2) Mentioned topic Sorted by most recent KE Kim E. Sales Retail ### "Belly rewards" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 November 1, 2019 I have had a very positive experience from Belly. It's been a great way to save a few dollars from Breakfast, lunch and dinner, to shopping or having a date night out. Pros I like that Belly gives you a loyalty card, you can keep it on your keyring very convenient also has tons of restaurants and retail shops you can get offers and rewards from. Cons Belly does have tons of options to choose from, from restaurants to shopping clubs, I wish it had a little more options to choose from. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Mike F. Owner Sports ### "Get some Belly for your Biz! " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 November 1, 2019 I was an early adopter with Belly, and really think loyalty rewards are an essential addition for businesses. Customer data and identifying your audience are essential this day in age, Pros In my social circle, less and less vendors seem to be using Belly, which is disappointing. I look forward to being able to enjoy the loyalty perks simply by entering my phone number into the kiosk. Cons I feel like the "trend" of loyalty apps got oversaturated, yet, Belly has always stood out to me as the leader of the pack. I don't have any complaints on the usability of the platform, I just wish the company would do more widespread marketing/sales to encourage more storefronts to implement it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. David B. Sales Public Safety ### "Belly" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 7, 2019 Pros It is a great loyalty rewards program. The card is easy to swipe your card using the mini tablet. Cons I like everything about this software. It is easy to track how many points I have. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KW Kelly W. Administrative Specialist Government Administration ### "Cannot say how much I love this app!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 September 23, 2019 I highly recommend this app! I love getting money off my bill when I use this app or sometimes I even get my meal for free! Pros This app is amazing! I use it every time I visit my favorite local Mexican restaurant. We check in when we get there and gain points to redeem for free stuff! We love getting free guacamole or money off our bill! Cons This is such a great app and great way to reward people for using this app! I love that I get rewarded for going to my favorite restaurant! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Professional Development Support Specialist Food & Beverages ### "Belly makes me come back!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 27, 2019 This has helped with customer retention. Pros As a user of Belly, I LOVE to collect points and gain my rewards. It keeps me a loyal customer. As an administrator, it is excellent for keeping customers coming back in. Once they use their first reward, they are hooked. Cons A lot of customers think it's a gimmick and there's a catch to it. There isn't. It's an excellent product. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BD Beth D. ### "Signed up at a 7-11 as apparently their new rewards program ... now 7-11 has their own program" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 February 14, 2018 Cons As I said above, I signed up to use it at 7-11 as they were offering it as their new rewards program and 7-11 gets all my money anyway, so it seemed like a win-win. However, it was a complete face plant. Zero rewards have happened in the year or so since I signed up and now I have had to re-enroll and start over with the 7-11 Rewards Program that I didn't even know existed until the cashier at 7-11 (with whom I'm on a first name basis of course) asked me why I'm not using it). I don't know why 7-11 switched, and maybe this rant is more about 7-11, but Belly was a complete flash in the pan. So all the money spent that should have been accrued towards "rewards" in the past year or more has vaporized and here I am at the starting line again. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LP Lindsey P. Owner ### "I love using belly at local stores." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 23, 2018 Pros I love the benefits of getting bonus treats like a free coffee at local restaurants. The app is really easy to use. Cons Sometimes the system is down at stored and shops which means we can't always benefit from the services. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DC David C. CEO Marketing and Advertising ### "The Best Enterprise Loyalty Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 31, 2016 We utilized Belly's Enterprise Platform for a national rollout leveraging their beacon technology and it was highly effective. Pros ease of use, integration capability, the ability to customize dashboards and earn and burn rules across the program Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BA Brian A. Owner ### "Very Dissatisfied!" 1.0 Overall Rating 1.0 1.0 Ease of Use 4.0 4.0 Features 0.0 0.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 16, 2016 Over a year ago a Belly salesman walked into my shop and pitched how Belly would bring me more business as they have installations everywhere and would allow me to tap into that exposure. As a trusting person I went for it. He broke out his tablet and asked me to sign. A week later a Belly kit arrived. No training. No demo. In a few weeks I had buyers remorse and called to cancel. I was told I did not request the 30 day money back trial at signup,which I was never offered, and was locked into a 12 month agreement. I gave it a try but saw very little engagement by existing customers and absolutely no new customers. Never got any followup calls from Belly. I eventually stopped using it. After 12 months I called to cancel and was denied again! I was now told my contract requires me to give 60 days cancellation notice because customers need time to redeem their points. I said I have not used the system in months and asked for a manager. I was denied again! I asked for the support persons name and he hung up! Are they serious? Stay away from this company. I later learned they have a high churn rate on customers, which probably explains why they make canceling so difficult. Also use a credit card so you can cancel easy. Avoid ACH payments as they got you then! I can't believe I'm still paying for this thing!!! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/131515/Belly/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)