--- title: "Back At You Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Back At You the right Social Media Marketing solution for you? Explore 59 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/131534/Back-At-You/reviews/" page_type: "reviews" language: "en" --- Back At You 4.5 (59) [View alternatives](https://www.capterra.com/p/131534/Back-At-You/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of Back At You Ease of use 4.5 Customer Service 4.5 ## Pros and Cons in Reviews Andrea G Broker AssociateReal Estate, 501 - 1,000 employeesUsed the software for: More than 2 years. “Great response time, and help with any/all questions as they arise. “ November 6, 2025 Andrea G Broker AssociateReal Estate, 501 - 1,000 employeesUsed the software for: More than 2 years. “It tends to be a little more cumbersome than the Social Bay page. “ November 6, 2025 LM Lisa M Office ManagerReal Estate, 51 - 200 employeesUsed the software for: 6-12 months. “BackAtYou brings a lot to the table when it comes to supporting the operations of a real estate business“ June 18, 2025 LM Lisa M Office ManagerReal Estate, 51 - 200 employeesUsed the software for: 6-12 months. “While the vision is strong, some parts of the execution felt a bit clunky.“ June 18, 2025 Andrea G Broker AssociateReal Estate, 501 - 1,000 employeesUsed the software for: More than 2 years. “Very informative, and helpful (overall).“ November 6, 2025 BE Beatriz E Real Estate agentReal Estate, Self-employedUsed the software for: Less than 6 months. “Please research reviews and do not give them a card they can continue to charge“ February 7, 2024 DP Dana P AdminReal Estate, 2 - 10 employeesUsed the software for: 1-2 years. “Makes life so much easier“ November 19, 2025 ## Showing most helpful reviews Showing 1-25 of 59 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Carlos C. REALTOR® Real Estate Used the software for: Less than 6 months ### "A Huge Time-Saver for My Social Media Marketing" August 13, 2026 5.0 My experience has been excellent. Back At You has made social media marketing much easier and far less time-consuming for me. The posts have been consistently on point, and I especially appreciate that the content can be tailored to my local market. I've also had a great experience with customer support. \[sensitive content hidden\] was extremely helpful over the phone and took the time to answer my questions. Pros What I like most is how much time Back At You saves me. The content is professional, relevant, and even hyperlocal to my market, which is a huge plus. The Buffini integration makes it even more valuable, and the platform takes a lot of the work and headache out of maintaining a consistent social media presence. Cons I honestly haven't found much to dislike so far. If I had to choose something, I wouldn't mind seeing some captions that are a little longer or a bit more engaging, but that's really more of a personal preference than a complaint. Overall, I've been very happy with ALL the content. Switched from [OutboundEngine](https://www.capterra.com/p/149002/OutboundEngine/) I got more bang for my buck by switching. Not only am I now saving money, I've landed on a better product! Review Source VR Verified Reviewer Broker Associate Real Estate Used the software for: 2+ years ### "Prompt and Efficient" November 6, 2025 5.0 They have been supportive and communicative with all my questions, and have never made me feel like a burden. Great response time, and help with any/all questions as they arise. Very informative, and helpful (overall). Pros The prompt and efficient responses to all my questions has been a game changer in my understanding of the product! Cons The Back At You page itself, seems a little dated. It tends to be a little more cumbersome than the Social Bay page. Overall, it is a great CRM and fairly easy to use. Review Source EL Elie L. owner Real Estate Used the software for: Less than 6 months ### "Great support" March 29, 2024 3.0 To early to tell . As I'm still learning the system Pros So far the support I got was very good. It's still time to tell what will be the results as far as increasing the exposure of my listing to a wider audience and more visits to the listings. Also - I called the support center and \[sensitive content hidden\] answered. He was patient and very clear in explaining all my questions. Made me more understating the system and how to use the product to its most. Cons It was not clear enough for me from the beginning - when talking to the promoting agent - of what is covered in the fee and will be additional fees. Also - when used the plans terminology there has not been a very clear explanation of the differences of the services offered. Maybe for people who are regularly using Social Media it is clear however for some who are not - like myself - it was not clear until \[sensitive content hidden\] clarified the terms. Also - the YouTube videos are hard to follow first because of the speed of talk and pointing fast to different places on the screen - which makes the eye blur. The second is the chirping voice of the speaker. Review Source Shana T. Real Estate Agent Real Estate Used the software for: Less than 6 months ### "\[sensitive content hidden\] for President!" February 3, 2026 5.0 Pros Just had THE best experience with \[sensitive content hidden\] at Back At You customer support. He was able to address all of my concerns and was very patient and thorough. He truly went above and beyond to ensure that my account was up and running properly. 10 out of 5 stars! Thanks \[sensitive content hidden\]! Cons No cons to mention. Great experience overall. Should have called sooner. Would definitely recommend to everyone! Review Source DP Dana P. Admin Real Estate Used the software for: 1-2 years ### "Great for social media!" November 19, 2025 5.0 Great experience! I enjoy the social content part of it. They also post for you which makes it seem like you’re doing all the work Pros I can post to all my social media platforms at once and can schedule from months on end! Makes life so much easier Cons The cost can be a bit pricey for a solo person paying. If you’re doing it with an office could be a cheaper way Review Source Megan E. Administrative Assistant Used the software for: 1-2 years ### "Great tool for Real Estate professionals!" July 12, 2018 4.0 Pros Don't have much spare time to worry about Social Media? Back at you media is for you! Love the automatic listing updates and being able to be as involved as you want with the timing of posts. Cons I wish it were a bit more easy to navigate and create my own posts. A lot of the time I end up giving up and just waiting for an automated post to be created. Review Source Lynn G. Broker Associate | REALTOR Real Estate Used the software for: 2+ years ### "Great product" November 1, 2019 5.0 Does as advertised & offers great solution when you need help with social media Pros I'm a long term subscriber. Posts have improved over time, content is better than ever. Support is always there for me, responsive & understanding. Cons Wish there more photos reminding subscribers of Florida exteriors Reason for choosing Back At You Just got lucky. I was at aFAR convention, stopped by their booth & history was made. Review Source Deborah M. President Real Estate Used the software for: 6-12 months ### "Support Call 11/8/18" November 8, 2018 5.0 I am using it for Seller leads. My experience with tech support has been very positive and helpful. Pros Content, updates, ease of use, many ways that the software can be used for buyer and seller leads. Cons Trying to keep it within my sphere; learning how to use it without always boosting. Review Source Georgette G. Broker Owner Real Estate Used the software for: Less than 6 months ### "Worth every penny!" September 21, 2019 5.0 We have been searching for this must-have marketing gem for quite some time and by luck, we finally found it! This is exactly what our company needed to put us back on top and engage the social media circuit in full force. Everyone has demonstrated true professionalism, combined with product expertise and we highly recommend their marketing services. Special thanks to team Pros The software is very user-friendly and affordable Cons So far we haven't found any issues, but have made a few suggestions Review Source Melissa L. Realtor Real Estate Used the software for: 2+ years ### "Great Customer Service " July 26, 2019 4.0 Pros They were able to handle my issue quickly and to my satisfaction. Cons I just had a technical problem. There wasn't anything that I didn't like. Review Source AP Amanda P. Sales Representative Real Estate Used the software for: 6-12 months ### "Really easy to use, takes the humm out of creating posts" April 27, 2020 4.0 I like the auto posting feature the most because it saves me loads of time creating and posting new listings, especially when I get really busy and don't have too much time on my hands. I like the fact that all three of my Social Media channels - Facebook, LinkedIn, and Instagram are auto fed my new listings. I think that the value for money is great, I did a lot of research and this product is way more cost effective that any of its competitors. Pros I like the auto posting feature the most because it saves me loads of time creating and posting new listings, especially when I get really busy and don't have too much time on my hands Cons Some of the articles are not really relevant to me or my clients. For instance they may publish an article on a restaurant that is no where near me, or articles that are more relevant to the US market but no relation to the Canadian market Review Source KH Kevin H. Realtor Real Estate Used the software for: 6-12 months ### "If you're not in California, AVOID!" July 3, 2018 2.0 None quite frankly Pros My thought was to have automated media so I did not have to add that to my personal schedule. Ideally was hoping program would take care of that part of marketing and lead capture. Cons Everything is geared towards west coast. Pictures aren't released any to midwest. Information they use is not reliable like Zestimates, etc. Review Source TS Tina S. Realtor Real Estate Used the software for: 6-12 months ### "I finally listened." November 8, 2018 5.0 Timely and encouraging. Pros I am hardly qualified to say anything about your software. I will know more after further use. Many thanks to the support staff for his kind and truthful approach to helping me restart this partnership. I am excited about exercising the little knowledge I have gained, and am most appreciative for your customer support. With his training and expertise, I look forward to receiving more qualified leads. I can take it from there. I hope we build a better economy together! Cons My ignorance of its capabilities, and the time I have wasted ignoring it. Review Source DC Deneen C. Broker-Associate/Realtor Real Estate Used the software for: Less than 6 months ### "We have been very pleased and excited about all aspects of the program. " May 9, 2018 5.0 Ability to automate social media content and client engagement with minimal physical effort. Pros This software gives us the opportunity to effectively utilize social media as our dominant marketing tool. In addition, and perhaps most importantly, allow us to do what we do best...SELL REAL ESTATE Cons Need more marketing and lead conversion training/suggestions related to the software. The inability to preview and edit auto emails sent to customers regarding property values should be addressed. Review Source JM Judy M. Realtor Real Estate Used the software for: 1-2 years ### "The Best" October 11, 2018 5.0 Really great experience with Back At You. Appreciate the patience everyone has given me. Pros Love this product! Fun and easy to work on Cons nothing so far, just wish I had more time Review Source MU Meral U. Realtor Used the software for: Less than 6 months ### "Great support team." February 12, 2018 4.0 Pros Easy to learn. Much of it is done for you. Tutorials are available as well as phone consultation. I learn something new each time I speak with their tech. support. Cons I would prefer a post each day. 3 times a week is not consistent based on recommendations in my industry. Review Source NA NATALIE A. Realtor Real Estate Used the software for: Less than 6 months ### "Helpfull tool" January 10, 2020 5.0 The platform helps me to stay on top with the competitors, helps me to expose my business to a large number of consumers. Pros Easy, the well-orginised platform even for people who are not very skilled to work with media platforms like me. Cons Sometimes, I personally don't like the contests and it's happened very rarely. I would suggest contents to be more precise according to industry, locations, seasons, upcoming holidays. Review Source DB Dwayne B. REALTOR® Used the software for: 1-2 years ### "Best experience with customer support - I felt like my comments were valued." February 15, 2018 4.0 Pros Fairly easy to use, large typeface, pushes out to 3 sites...soon to be 4, pages seems to load quickly. Cons Some tweeks are needed that are more "intuitive" for the user. Get "real users" to tell you what they like and don't like. Set a goal that most of your users should never have to be trained or have something explained as it relates to usage. Make it "idiot proof" for real estate idiot's like me! Review Source RB Ranjna B. Real Estate Sales Representative Real Estate Used the software for: Less than 6 months ### "amazing" May 24, 2019 5.0 Pros Its easy to work with. Takes only a few minutes to set up/ edit and post. Cons nothing. So far I am really pleased with my experience. Review Source DF Diane F. Real estate agent Used the software for: Less than 6 months ### "Customer rep is the best at explaining how the software works and how best to optimize the features" January 26, 2018 5.0 Pros Effective and easy to use once you understand it. I think the photos look great on the website too. Review Source KTR Karen Thomas R. Sales Real Estate Used the software for: 2+ years ### "They help me make quick work of social media" August 29, 2025 5.0 When I was initially introduced to Back At You, I was unsure whether it was something that I would use now I am definitely glad that it is available and I use it frequently. Pros I’m a bit of a control freak. I like to know that I’m satisfied with what goes out, and that it is a reflection of me. I totally appreciate the fact that I can review every post ahead of time and delete anything that doesn’t represent me. I love the ability to make custom changes to what is being sent out on my behalf as well as to create things from scratch in their system. Cons Sometimes technology is not my friend and it can be frustrating when things don’t exactly go the way that you would like, fortunately, I have been able to get assistance from people like Derek who understand what I’m talking about Review Source LM Lisa M. Office Manager Real Estate Used the software for: 6-12 months ### "Back At You and BPRE" June 18, 2025 4.0 Overall, my experience with BackAtYou was pretty good. The platform offers a lot of great tools. That said, I think we simply needed something a little different for our specific needs. Not every system is one-size-fits-all, and while BackAtYou had strong potential, it just didn’t quite fit the way we run our operation day to day. It’s a good product—just not the right match for us. Pros BackAtYou brings a lot to the table when it comes to supporting the operations of a real estate business Cons While the vision is strong, some parts of the execution felt a bit clunky. One major gap was the lack of a built-in communication tool—there was no streamlined way for company-wide messaging or internal updates. That made it tough to keep everyone connected in real time. Additionally, the performance tracking features didn’t really fit our company structure or the way we measure success. While the system offered data, it wasn’t in a format that was actionable for us. Review Source BE Beatriz E. Real Estate agent Real Estate Used the software for: Less than 6 months ### "DO NOT SPEND YOUR MONEY WITH THIS COMPANY " February 7, 2024 2.0 I regret using them. I honestly do not want this to happen to anyone. Please research reviews and do not give them a card they can continue to charge Horrible experience. I will be sharing with all my coligues Pros I was excited from the first conversation with te sales representative. But what he promised was not true. The the 6 months that I had signed up no worth willing lead came from their service. Cons I had told the representative I would do 6 months. The take your credit card inorder for you to boost. Well it seems after the 6 months they went ahead and charged my card for 6 more months. That was never the agreement and going through the 6 months they are not worth the $2,200 dollars they have charged me,. I urge everyone to do their home work. I am currently asking them to cancel the account and there response is they sent an email out letting ,me know. . Shame on them Also they do not answer their phone Review Source VR Verified Reviewer Managing Partner Real Estate Used the software for: 2+ years ### "Social Media with Results" March 21, 2019 5.0 Overall I am satisfied with the results of the leads. I am looking forward to closing more transactions from Back At You media leads. Pros This software is easy to use and gives you the ability to use it on your desktop or your mobile device. It provides information as soon as it is available​. The leads that you get from Back At You can be redirected on my current CRM platform. They also provide you an easy CRM tool to keep up with your leads. Cons In​ the beginning, I was getting leads outside of my area. However, this issue was resolved. Review Source DM Diana M. Realtor Real Estate Used the software for: 6-12 months ### "Con Artist They tell you you can cancel and have no heart if you pass a few days even due to Illness" August 16, 2021 5.0 Not Happy! Pros They tell you your the only one receiving the referrals, however, when I would call the phone numbers the people would say that many people were calling them from this add. This didn't only happen once. It happened many times. I even have emails where the people would say to stop sending them emails from different realtors. Also, we were told to do a contract for 6 months, and that it would not automatically renew. It did, and since I have Shingles I had been not in service so didn't remember to cancel more then 5 days before, they decided to proceed with charge. By the time I saw the charge they said a few days had passed and couldn't cancel anymore. I have a liver transplant baby and have had to minimize expenses and they have not helped at all by automatically renewing $2,200. Cons Its supposed to be referrals only to you and they send to different people. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.