# Optimove Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Optimove Software - reviews, pricing plans, popular comparisons to other MLM products and more. Source: https://www.capterra.com/p/131771/Optimove --- # Optimove Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Optimove ## What is Optimove? Optimove is the leading CRM Marketing Platform, empowering marketing teams to create and manage large-scale, customer-led journeys. Recognized by Forrester as a Leader for Cross-Channel Campaign Management, Optimove is used by leading brands, including Dollar Shave Club, Entain, Papa John's, Penn National, and Staples, to maximize customer loyalty, retention, and lifetime value. ## What is Optimove used for? [Campaign Management](https://www.capterra.com/campaign-management-software/)[Customer Retention](https://www.capterra.com/customer-retention-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $4000 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Optimove?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.optimove.com&name=Optimove) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Optimove 4.3 (3) VS. [4.4 (10)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting Price $4000 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (3) Ease Of Use 3.9 (32) Value For Money 5.0 (1) Value For Money 3.8 (31) Customer Service 4.5 (2) Customer Service 4.3 (31) ## Optimove alternatives [4.6 (6,014)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars Highest Rated [4.8 (17)](https://www.capterra.com/p/10025816/Customerscore-io/reviews/) Starting price $119.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [WebEngage](https://www.capterra.com/p/143401/WebEngage/) [4.5 (32)](https://www.capterra.com/p/143401/WebEngage/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143401/WebEngage/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Channel Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage various distribution channels, build relations with channel partners, and track their performance Contact Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Multi-Campaign 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Behavioral Analytics Track and analyse user behavior within a system or network Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Optimove 26 features Software program that continuously adjusts its behavior based on observed data Track and analyse user behavior within a system or network Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage various distribution channels, build relations with channel partners, and track their performance Identify customers at risk of migration and activate strategies to retain them Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Searchable repository of information about clients Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Combining data from different sources and providing a unified view Create and send email blasts/campaigns Predefined actions automatically performed on the occurance of specific events Used by marketers and advertisers Games or game-like elements to track progress and reward accomplishments Ensure compliance with the General Data Protection Regulation protocols Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Communicate using messages within the system Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Adjust communications based on previous interactions or personal preferences Analyzing historical and current data and generating a model to help predict future outcomes. Log and store the source of contacts/leads View and track pertinent metrics to find patterns and gain insights from data Reports specific to sales analysis for trends and strategies Get Advice We can help you find the software with the features you need. Features 4.3 (3) 4.3 Based on 3 reviews ## Pricing Value for money 5.0 (1) Basic $4,000 Per User,Per Month Value for money 5.0 (1) 5.0 Based on 1 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (2) 4.5 Based on 2 reviews ## User reviews Overall rating 4.3 Based on 3 reviews Filter by rating 5(1) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent NM Niv M. Project manager TL Gambling & Casinos ### "Optimove campaign management" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 20, 2021 Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need. Pros Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling. Cons Make the reporting / exporting data more simpler. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Executive Insurance ### "Really good for conversions" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 November 26, 2019 Overall pretty decent. Worth investing the time into it. Pros The activity triggers are a really great feature. A great marketing tool for sending out personalised offers. Cons Some of the processes could be made simpler. The interface is also quite clunky which is a real shame. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BE Bryson E. eCommerce Coordinator Consumer Electronics ### "Personalized Offers = Greater Conversions" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 26, 2018 You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads. Pros With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy. Cons I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)