--- title: "Optimove Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Optimove Software - reviews, pricing plans, popular comparisons to other MLM products and more." source_url: "https://www.capterra.com/p/131771/Optimove/" page_type: "product" language: "en" --- # Optimove Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Optimove ## What is Optimove? Optimove is the leading CRM Marketing Platform, empowering marketing teams to create and manage large-scale, customer-led journeys. Recognized by Forrester as a Leader for Cross-Channel Campaign Management, Optimove is used by leading brands, including Dollar Shave Club, Entain, Papa John's, Penn National, and Staples, to maximize customer loyalty, retention, and lifetime value. ## What is Optimove used for? [Campaign Management](https://www.capterra.com/campaign-management-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $4000 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Optimove?[Manage this product listing](https://www.g2.com/products/optimove/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Optimove 4.3 (3) VS. [4.6 (6,112)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $4000 Per User, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (3) Ease Of Use 4.5 (17) Value For Money 5.0 (1) Value For Money 4.3 (17) Customer Service 4.5 (2) Customer Service 4.4 (17) ## Optimove alternatives [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars Highest Rated [4.8 (17)](https://www.capterra.com/p/10025816/Customerscore-io/reviews/) Starting price $119.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [BlueConic](https://www.capterra.com/p/148284/BlueConic/) [4.2 (17)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148284/BlueConic/) ## FAQs about Optimove Overview ### What company size and specific industries is Optimove built for? Optimove is designed for online businesses across retail, gaming, fintech, services, apps, and similar sectors that want to grow through their existing customers. It fits companies focused on customer retention and repeat business, rather than a specific size, and is suited to organizations operating in digital-first markets. Features and Usability ### What are the key features of Optimove? Optimove offers CRM, customer data management, customer profiles, and customer segmentation for organizing and targeting customer records. It also includes messaging, personalization, email marketing, and multi-channel marketing, plus campaign management, event-triggered actions, behavioral analytics, predictive modeling, and reporting/analytics for planning and measuring marketing activity. Getting Started and Support ### What training and onboarding options does Optimove offer? Optimove provides in-person training, live online sessions, and documentation to help teams get started. In-person training supports direct instruction, live online sessions allow guided remote learning, and documentation offers written reference material for self-paced review and ongoing feature lookup. Getting Started and Support ### What customer support options does Optimove offer? Optimove provides 24/7 live rep support for customers needing direct help at any time. No reviewer feedback about support experience is available here, so no claims can be made about response speed, helpfulness, or common issues. The listed channel is the only support option specified in the catalog data. ## Features AI summary Based on 264 MLM reviews According to Capterra reviewers, these are the MLM features buyers prioritize most when evaluating a solution: - **Order Management** (**34%** of reviewers rated this feature as critical) - **Reporting & Statistics** (**42%**) - **Tiered Commissions** (**54%**) Optimove focuses on other MLM capabilities in its feature set. The product provides tools centered on customer marketing and campaign execution, giving teams a way to manage audience targeting, automate outreach, and track customer activity across channels. These capabilities help businesses run more relevant campaigns, maintain closer visibility into customer behavior, and support more informed marketing decisions. Channel Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage various distribution channels, build relations with channel partners, and track their performance Contact Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Multi-Campaign 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Behavioral Analytics Track and analyse user behavior within a system or network Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Optimove 26 features ### All Features - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Churn Management: Identify customers at risk of migration and activate strategies to retain them - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Data Management: Searchable repository of information about clients - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Integration: Combining data from different sources and providing a unified view - Email Marketing: Create and send email blasts/campaigns - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Marketing and Advertising: Used by marketers and advertisers - Gamification: Games or game-like elements to track progress and reward accomplishments - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Marketing Management: Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding - Messaging: Communicate using messages within the system - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Referral Tracking: Log and store the source of contacts/leads - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Reports: Reports specific to sales analysis for trends and strategies --- Get Advice We can help you find the software with the features you need. Features 4.3 (3) 4.3 Based on 3 reviews ## Pricing Value for money 5.0 (1) Basic $4,000 Per User,Per Month Value for money 5.0 (1) 5.0 Based on 1 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (2) 4.5 Based on 2 reviews ## User reviews Overall rating 4.3 Based on 3 reviews Filter by rating 5(1) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent NM Niv M. Project manager TL Gambling & Casinos ### "Optimove campaign management" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 20, 2021 Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need. Pros Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling. Cons Make the reporting / exporting data more simpler. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Digital Marketing Executive Insurance ### "Really good for conversions" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 November 26, 2019 Overall pretty decent. Worth investing the time into it. Pros The activity triggers are a really great feature. A great marketing tool for sending out personalised offers. Cons Some of the processes could be made simpler. The interface is also quite clunky which is a real shame. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BE Bryson E. eCommerce Coordinator Consumer Electronics ### "Personalized Offers = Greater Conversions" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 26, 2018 You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads. Pros With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy. Cons I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. 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