--- title: "Ortto Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Ortto Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/131879/Autopilot/" page_type: "product" language: "en" --- # Ortto Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Ortto ## What is Ortto? Ortto makes it easy to build, automate, and optimize email marketing campaigns that reach the right person at exactly the right time. Trigger emails based on real customer behavior – whether a visitor submits a demo request, abandons a shopping cart, completes an onboarding step, or hits a key milestone. With Ortto's visual journey builder, you can map out sophisticated email sequences without any technical lift, turning complex workflows into simple, intuitive flows. Fully customizable templates and AI-assisted content creation help teams produce compelling emails faster, while powerful segmentation ensures every message is relevant to its audience. Built-in analytics give you clear visibility into open rates, clicks, and conversions, so you can continuously optimize performance. Since 2015, Ortto has empowered over 16,000 customers worldwide, including Microsoft, TrustRadius, Westfund, Frame.io, and LiveChat. Now part of Canva since April 2026. ## What is Ortto used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Personalization](https://www.capterra.com/personalization-software/) Top alternative Featured Overall rating Based on 113 user reviews Reviews sentiment Positive 90% Neutral 6% Negative 4% Starting price $199 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ortto?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://ortto.com/&name=Ortto) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ortto 4.6 (113) VS. [4.5 (6,253)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $199 Flat Rate, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (108) Ease Of Use 4.3 (2,129) Value For Money 4.4 (96) Value For Money 4.2 (2,025) Customer Service 4.4 (96) Customer Service 4.4 (2,073) ## Ortto alternatives Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.3 (2,945)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.3 (715)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/131879/Autopilot/alternatives/) ## FAQs about Ortto Overview ### What problems does Ortto solve? Ortto solves manual campaign building, weak lead follow-up, and poor visibility into customer journeys by automating email, SMS, forms, and remarketing workflows in one visual platform. Marketing teams, demand generation managers, agencies, and small businesses use it to personalize onboarding, qualify leads faster, and track engagement without heavy technical effort. Answer based on 82 reviews Overview ### Which roles and teams benefit most from Ortto? Ortto benefits marketing leaders, customer success teams, and executives at growing companies that need automated lifecycle communication and clear performance visibility. Marketing teams use it for campaign orchestration and lead nurturing, customer-facing teams manage onboarding and retention journeys, while founders and C-suite leaders monitor engagement, pipeline health, and operational efficiency. Answer based on 102 reviews Overview ### What company size and industries is Ortto built for? Ortto is built for businesses of all sizes, but reviewer usage is concentrated in small businesses at 89%, especially Computer Software at 21%. It also serves Marketing and Advertising at 15% and Information Technology and Services at 12%, while supporting SaaS, ecommerce, not-for-profit, and both B2B and B2C companies. Answer based on 113 reviews Features and Usability ### What are the key features of Ortto? Ortto includes core features for marketing automation, especially its visual Journey Builder for customer journeys, email campaigns, drip campaigns, and audience segmentation. Differentiating features include behavior tracking, real-time analytics, and integrations through API and Salesforce, plus multi-channel messaging such as SMS and website forms for lead capture. Answer based on 40 reviews Pricing ### How much does it cost and what fees or limitations are included? Ortto starts at $199/month flat rate for the Starter plan, while Professional costs 509/month and Enterprise requires custom pricing. A free trial is available. Reviewers say pricing can rise quickly with more contacts, low email allowances, and some added user or SMS package costs, though others still call it affordable. Answer based on 26 reviews Integrations ### Which third-party tools and platforms does Ortto integrate with? Ortto integrates with Segment, Shopify, Salesforce Sales Cloud, HubSpot CRM, Slack, Intercom, Google Ads, and BigCommerce. It supports over 20 integrations overall, spanning CRM, ecommerce, advertising, customer messaging, and scheduling tools such as Calendly, Chargebee, SendGrid, and Meta for Business. Answer based on 24 reviews Getting Started and Support ### What training and onboarding options does Ortto offer? Ortto provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided learning, videos offer visual walkthroughs, and documentation gives written reference material for self-paced review and setup guidance. Answer based on 7 reviews Getting Started and Support ### What customer support options does Ortto offer, and how do users rate the experience? Ortto offers email/help desk, FAQ/forum, a knowledge base, 24/7 live support, and chat. Users often describe support as responsive, knowledgeable, and helpful during onboarding and setup, with clear self-service documentation. Some reviewers report billing disputes, inconsistent help on technical issues, and slower responses later in the day. Answer based on 37 reviews Ease of use ### Is Ortto easy to use for marketing automation? Ortto makes visual marketing automation approachable for many teams, especially once the basics click. Marketing teams often like the clean journey builder, drag-and-drop workflow setup, and clear segmentation tools, though new users can face a learning curve, weaker documentation, and occasional navigation or performance frustrations. Answer based on 40 reviews ## Features AI summary Based on 20,387 Email Marketing reviews Capterra reviewers point to these as the top priorities when choosing email marketing software: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Ortto supports all three features buyers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve targeting, measure outcomes, and make better campaign decisions. Email Campaign Management 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Analytics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Mobile Optimization 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Contact Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Campaign Management 4.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Email Marketing 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Ortto 127 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Query: One-off queries made on an as-needed basis - Ad hoc Reporting: Generate one-off reports that meet information requirements - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Creation: The ability to create unique content - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Dashboard: Alter the layout and content of dashboards - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Connectors: Connect to big data sources - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Data Management: Ability to handle large datasets - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Marketing and Advertising: Used by marketers and advertisers - Forms Management: Store, manage and track all forms in a centralized location - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Image Library: Store and manage images - Interaction Tracking: Track interaction history by documenting conversations for contacts - Key Performance Indicators: Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity - Keyword Tracking: Track and monitor a specific set of keywords - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Marketing Management: Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding - Match & Merge: Looking at data from different sources and finding possible duplicates, or identical matches - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple Data Sources: Allows users to manage data from a number of sources - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Search Marketing: Track visibility and traffic from search engines - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Single Sign On: Allow users to access multiple services after entering their login credentials once - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Subscriber Management: Add or remove subscribers from mailing lists - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Target Account Identification: Identify a list of target accounts that marketers want to turn into customers - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.4 (94) 4.4 Based on 94 reviews ## Pricing Value for money 4.4 (96) Free Trial [View pricing plan details](https://www.capterra.com/p/131879/Autopilot/pricing/) Starter $199.00 Flat Rate,Per Month It includes: - 5000 contacts - 24/6 support (live chat and email) - Visual journey builder - Drag and drop email builder - Email & SMS marketing - Form & pop-up builder - AI suggestions - Reporting & funnel analysis - Key integrations - Google SSO & basic roles - Talk Inbox & Knowledge Base Professional $509.00 Flat Rate,Per Month It includes: - 10,000 contacts - Branded sender ID for SMS - Mobile push marketing - Dynamic Content - Landing Pages - NPS - Lead scoring - Dedicated email IPs - Transactional emails & SMS - Custom user roles & permissions - Activity data streaming - Webhooks Enterprise Request a quote It includes: - Dedicated success manager - Email deliverability consultant - Custom setups for large volume sending - Service level agreement (SLA) - Custom user roles & permissions - SSO (OKTA, Active Directory, SAML) - Early access to beta features - Multiple workspaces & partitions - Professional onboarding - Mobile push marketing - Multiple email and tracking domains - Transactional emails & SMS - Dedicated email IPs - Cohort reports - Journey builder - Email & SMS marketing - Web push notifications - Form & pop-up builder - AI suggest & predictions - Advanced A/B testing - Report & dashboard builder Value for money 4.4 (96) 4.4 Based on 96 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Squarespace](https://www.capterra.com/p/143461/Squarespace/)[ Stripe](https://www.capterra.com/p/123889/Stripe/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (96) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (96) 4.4 Based on 96 reviews ## User reviews Overall rating 4.6 Based on 113 reviews Filter by rating 5(81) 4(21) 3(7) 2(2) 1(2) Mentioned topic Sorted by most recent Idir Y. Founder Computer Software ### "Falsely accusing of going over usage; do not recommend" 1.0 Overall Rating 1.0 1.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 18, 2026 It used to be a positive experience until they decided to quietly delete grandfathered free users from the platform by lying about their reasons, I wasn't even warned or anything, just deleted my data and falsely accusing me despite having all the proof directly inside my account but chose to ignore it. Pros They have many features that you would need such as inbox, support widget, knowledge bases as well as the most important ones such us multi channel automation and email, it is a complete platform. Cons The handling of grandfathered users is extremely shady and the support team is unfortunately unhelpful. I was a user of Autopilot before it was rebranded to Ortto, for years I had no issues and kept using the knowledge base feature, and one day they closed my account accusing me of going over the limit for 3 months, I only had 1 contact and it is shown in my usage report, but they told me I had 100,000 contacts and for that they decided to close my account and claiming they cannot view logs to confirm. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CW Cameron W. Communications Manager Public Policy ### "Do yourself a favour and use Ortto!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 13, 2024 Our experience has been fantastic. Especially the onboarding process. Their support team is very knowledgeable and responsive. Pros They system strikes the perfect balance between being powerful AND easy to use. It's almost magical! The integration with Salesforce also works really well - far superior to other systems like Marketing Cloud. Cons Any cons are relatively small things. There are some odd menu behaviours and other very small things, and some of their documentation and settings can be a bit confusing to understand. But none of these things are major issues once you understand how it all works. Alternatives considered [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) Reasons for choosing Ortto Ortto's integration with Salesforce was a native feature rather than an external add-on and it looked better, Ortto's team was more knowledgeable and the user interface was easier to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LT Lina T. Principal engineer Information Technology and Services ### "Great for automated communication" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 February 29, 2024 Pros Ortto works great for automated communication. It integrates well with our software and other tools like segment. Cons Lack of flexibility when it comes to import, export and cloning existing templates Reasons for choosing Ortto It suited our needs and integrated well with our stack Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DM Dale M. Head of Product Computer Software ### "Modern Marketing Automation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 11, 2023 It's been great to implement and continue to build operations on top of. Pros As a new product, it shows, there is no clunky interface or technical debt. Everything is laid out well and works together. The new Talk feature is amazing and the AI-suggested replies are always on point. Cons Very little to dislike, a small criticism is the flexibility of the Chargebee integration however this is only minor. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Francois Pascal N. Service provider Internet ### "Ortto is the most effective marketing analysis tool I use." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 19, 2023 Pros It's comprehensive enough to measure, analyze and take precise action to improve our marketing and customer awareness. Cons Quite a complete tool, I haven't found any difficulties with it so far. Switched from [ThreadKore](https://www.capterra.com/p/219763/ThreadKore/) [Drift](https://www.capterra.com/p/227417/Drift/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Alba T. Ingénieur Animation ### "Best ways to automate email to get more customers." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 4, 2023 Excellent, I was able to convert the vast majority of prospect into customers and customers into buyer. Pros This software is one of a kind, fascinating. Through this software,I manage to shuffle my email and send time. this software has allowed me to convert customers and increase my sales. Cons Since I use ortto, I don't find any problem. we would say that , it has more advantages than disadvantages. Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) [Act-On](https://www.capterra.com/p/103468/Act-On/) [Iterable](https://www.capterra.com/p/143902/Iterable/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LN Leni N. CEO Internet ### "Autopilot is going the wrong direction" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 November 17, 2022 I've been using Autopilot for years and was a big fan of the good old Journey. I was really excited about the new platform. The data integration and visualisation was promising. I was shocked when they rebranded to Ortto after so many years out of the blue, and even though the new platform does have really nice features, overall it has way too many bugs and shows inconsistent results all the time, making it worthless for KPI measurement. I am also not a big fan of how they have changed long time features, like dropping integration with Typeforms and locking in features, like removing SMS integration with Twilio, for example, forcing us to buy expensive SMS packages from them.Also think the new limits are too low. The email "allowance" is low, and you will end up paying extra every month. Pros Interface and automation capabilities. It's clean, easy on the eye and most of the time, easy to find what you're looking for. Cons The new platform has huge number of bugs and it's showing inconsistent data. Even within the app itself, you will see different results in different parts of the platform. Some results are very inconsistent, like for example, WooCommerce sales for a campaign reporting a much different number than the campaign. Reasons for choosing Ortto I've chosen Autopilot. I was forced into Ortto. Not liking where it's headed and already started looking for alternatives. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 23, 2022 Hi Leni, Thank you for leaving a 4-star review. We are happy to hear you are enjoying Ortto's interface and automation capabilities. Our Support team has been in touch in regard to the data inconsistencies you were seeing, we are here to help if these problems persist. We do have a Typeform integration available to our users, you can find more information about this here: https://ortto.com/integrations/typeform/ If you would like to set up a demo to walk through the Ortto platform and discuss features like SMS, please reach out to our team on chat or help@ortto.com. We would love to show you around the platform and ensure you are able to make the most of all of Ortto's features and capabilities. Thank you for being an Ortto customer. DB David B. Growth Marketing Manager Wireless ### "Orrto is the most underrated Marketing hub out there" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 7, 2022 Great platform Pros I've used HubSpot, Mailchimp, Pardot, and all these fancy software in the past and have to say that Ortto is beating them all by far. They need to do better marketing cause they for sure have a better product Cons Only thing is that the footers are not too customizable, they have those happy or sad faces which are terrible for emails, but I mean, it's small. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Leonardo M. CMO Legal Services ### "Solid tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 August 22, 2022 Pros I love the email automation and how "complex" it can get if you want it to! The support is great. Cons Still waiting to get transferred from the old version they had with the new one - to be done by end of year I hope. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) We needed more functionality. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AE Alaa E. Technical Outsourcing Specialist Information Technology and Services ### "Quality automation that organizes and attracts new customers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 27, 2022 As a result of Ortto's automation, we've been able to build advertising campaigns and develop our customer base with ease, and we've always been thinking about increasing our database and targeting new customers. Our ability to respond quickly to changes is bolstered by the quality of the reports we get. Pros Ortto offers a wide range of tools and templates to help you design a workflow and keep track of every aspect of it. In addition to the Ortto analytics that indicate how many customers reply and interact with messages, I love the ready-made templates that allow me to design campaigns and send them to lists of contacts. When it comes to reporting to management, the reporting system and dashboard are quite efficient. It's also great to have Ortto's automated functionality for adding new consumers and iteratively replicating prior campaigns while also updating target lists. Using automation, we can arrange our email sending dates so that we may target clients with our messages at specific times and dates. To me, Ortto's most appealing feature is the fact that it brings together a wide range of marketing tools into one platform where I can analyze and report on all of these elements at once. When it comes to reworking the subject lines, a copywriting helper can be an excellent solution to overcome writer's block. In addition, I greatly appreciate the Ortto team's responsiveness to clients' needs, since they are always ready to reply to any questions or requests. Cons Because Ortto is so user-friendly and has so many resources for learning how everything works, there aren't any drawbacks worth mentioning. Additionally, the system's ease of use makes it easy for new employees to learn how the system works and to integrate it with other systems that the business uses. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/131879/Autopilot/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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