# Page 2 | Ortto Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Ortto the right Email Marketing solution for you? Explore 112 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/131879/Autopilot/reviews --- Ortto 4.6 (112) [View alternatives](https://www.capterra.com/p/131879/Autopilot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Ortto ## Showing most helpful reviews Showing 26-50 of 112 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use LN Leni N. CEO Internet Used the software for: 2+ years ### "Autopilot is going the wrong direction" November 17, 2022 4.0 I've been using Autopilot for years and was a big fan of the good old Journey. I was really excited about the new platform. The data integration and visualisation was promising. I was shocked when they rebranded to Ortto after so many years out of the blue, and even though the new platform does have really nice features, overall it has way too many bugs and shows inconsistent results all the time, making it worthless for KPI measurement. I am also not a big fan of how they have changed long time features, like dropping integration with Typeforms and locking in features, like removing SMS integration with Twilio, for example, forcing us to buy expensive SMS packages from them.Also think the new limits are too low. The email "allowance" is low, and you will end up paying extra every month. Pros Interface and automation capabilities. It's clean, easy on the eye and most of the time, easy to find what you're looking for. Cons The new platform has huge number of bugs and it's showing inconsistent data. Even within the app itself, you will see different results in different parts of the platform. Some results are very inconsistent, like for example, WooCommerce sales for a campaign reporting a much different number than the campaign. Reason for choosing Ortto I've chosen Autopilot. I was forced into Ortto. Not liking where it's headed and already started looking for alternatives. Review Source Response from Ortto November 23, 2022 Hi Leni, Thank you for leaving a 4-star review. We are happy to hear you are enjoying Ortto's interface and automation capabilities. Our Support team has been in touch in regard to the data inconsistencies you were seeing, we are here to help if these problems persist. We do have a Typeform integration available to our users, you can find more information about this here: https://ortto.com/integrations/typeform/ If you would like to set up a demo to walk through the Ortto platform and discuss features like SMS, please reach out to our team on chat or help@ortto.com. We would love to show you around the platform and ensure you are able to make the most of all of Ortto's features and capabilities. Thank you for being an Ortto customer. BL Bianca L. Marketing Automation Specialist Information Technology and Services Used the software for: 2+ years ### "Don't be fooled by the visual feel. Very basic and lots of issues. " December 12, 2021 2.0 This product really is JUST above batch and blast products out there. It has a lot of limitations and caused a lot of frustrations. Pros The only thing I like about this platform is its ability to directly integrate with Slack, which allows us to easily incorporate internal alerts in our nurture programmes. Cons \- Autopilot has poor usability experience that makes tasks longer to do despite the visual feel of the UI. - You cannot copy email module HTMLs so email modules always have to be built from scratch. - Inefficient folder structure. - Segment criteria and names cannot be edited. - No auto-populate / picklist on fields so field values need to be memorised by the user. - No automated a/b testing. - Does not have a global dynamic content feature which allows you to edit common content like email footers in one place. - VERY basic report -only shows numbers like email engagement, and journey ejects. There is no ability to customise reporting by users / cohorts, which limits performance analysis. - Reporting is inaccurate (ie. If you’d like to see open and click rates in a specific date range, it will also pick up the opens and clicks outside that date range which pushes the rates up). - No built-in journey membership fields. - There are issues with data timings. It makes data update really slow, delaying the lead to reach the sales team. - You can’t combine ‘AND’ and ‘OR’ operators on segments / triggers logic. - Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc). - Slow pace of innovation (if any). Their email manager has been on 'beta' for two years. - We've encountered several serious bugs caused on their end. Review Source VR Verified Reviewer Sales Marketing Positions Market Research Used the software for: 2+ years ### "Carry out email automation" September 18, 2019 4.0 Autopilot is used in the Marketing department to carry out email automation for our clients. It allows us to have an overview of the basic performance of our campaigns by email. Autopilot is a great tool for email marketing automation. I think the ideal scenario is for small and medium businesses with growing marketing teams, especially since their cost becomes much more accessible than applications like Marketo. Pros Autopilot has a large number of email templates that allow us to track the embedded link of our committed users. In addition, Autopilot allows the Marketing team to create a coherent funnel, with intelligent and easy-to-use segments. Another thing is that it is able to cover a large number of tasks, such as sending email newsletters and creating an advanced link based on various factors, such as default fields, potential customer owners, rules, among others. Another thing is Autopilot support, which offers an in-app chat service within the same application, so we can usually get in touch with them in just a few minutes. Cons There is much to be desired from the Autopilot WYSIWYG editor, which I hope can be improved with the next updates. Some actions related to APIs are very limited, so it would be good if they could provide a little more freedom. In addition, Autopilot allows very few integrations, and it would be excellent to work together with other marketing automation software to work faster. Review Source AF Aaron F. Property Maintenance General Manager Construction Used the software for: 1-2 years ### "Improving on improvement" October 10, 2017 5.0 The cost per additional mobile app user is a bit annoying, but when we run the numbers, it still makes it a good investment to have most of our employees on the app. Pros I love the fact that it tracks my whole business from lead generation (that helps me fill in routes based on a map) to setting up the contract (with recurring services and pre-scheduled packages) to crew management (with photo uploads and clock-in/clock-out of jobs and contacting customers) to invoicing (which can be automatic) to receiving payment (even by credit card on the mobile app!). Keeping records on paper and trying to run schedules for weekly, bi-weekly and tri-weekly services would be a nightmare! This really is an AutoPilot software. It is a complete solution that tracks everything which allows it to be the ultimate solution for reporting. I can look at sales close ratios, revenue per lead source, job completion times against budgeted hours, past-due invoices and so much more! I have worked with the system from Property Maintenance Technician to Sales Rep to General Manager and have not been disappointed. Cons Their asset management portion is in its beginning stages and is not incredibly useful at the moment, but they continue to build on their system and I suspect that they will soon have a robust equipment and vehicle management system. Review Source VR Verified Reviewer Director of Enrollment Services Higher Education Used the software for: 6-12 months ### "Extensive options at a reasonable price for automation" October 28, 2019 4.0 Autopilot was originally a breath of fresh air for us. It gave us sophisticated contact-tracking, marketing automation and Salesforce integration inside of a pleasant UI with tools that were easy to understand. The Salesforce integration has subsequently become irritatingly expensive for a small organization. Pros The visual feedback of the journeybuilder makes automation easy and enjoyable to construct The wealth of options available for triggering, and for actions to trigger in journeys The contact-tracking functions are extensive and sophisticated Support is quick and helpful Cons Segment-building is rudimentary, and once a segment is deployed, the criteria cannot be edited, which leads to a logjam of similar segments for various automations that have to be either maintained and organized, or carefully deleted. Journeys, segments, and emails can easily become cluttered and lead to a general feeling of disorganization The Salesforce integration has become increasingly expensive Reason for choosing Ortto At the time, we felt that Autopilot had the best combination of features for the price. Review Source JM Jamie M. Head Of Marketing Information Technology and Services Used the software for: 2+ years ### "Marketing Automation on Steroids" March 21, 2018 5.0 Pros Autopilot is a marketers dream tool. You can create a 'journey' for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don't use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update. Cons It would be great if the tool worked with other CRM's than just Salesforce. Some of the actions and triggers, particularly when it comes to API triggers are quite limited so some improvements with that would be great. The price can get quite high with large numbers of contacts and the business plan selected (A/B testing, API triggers and more). I would also like to see an end-user subscription management feature added so that I can fully move away from other email tools (i.e. MailChimp) whilst being compliant with the likes of GDPR. Review Source BB Ben B. Manager Non-Profit Organization Management Used the software for: Less than 6 months ### "A great way to manage email campaigns." April 28, 2019 5.0 Autopilot is our email campagin management platform. It's really quite nice. Pros Two features really stand out to me, and prove the usefullness of Autopilot: the UI and the analytics. The graphical UI for building email journeys is very intuitive, and super easy to use. However, it's also super powerful. We've pluged in Salesforce, several different databases, and our customer support system, and using the fun shapes on the Journeys page. It's as simple as dragging objects onto the staging area and connecting them. In just a few minutes, you can have a analytics-focused email campaign ready to go, all without a bit of code. And once your journey is started, and your email send, the real-time data you get from your targets extremely granular. We get updates down to the second for events as small as vertical scrolling and mouse hovers over hotlinks. It's very impressive. Cons Autopilot feels very heavy in the browser. I really can't explain why it's as slow as it is sometimes. Pages can take up to 30 seconds to load, and that's on high end desktop workstations. I know there is a very complex backend for Autopilot, but on occassion the slow performance is inexcusable. It could just be that we manage dozens of journeys and hundreds of thousands of entries at the same time, but Autopilot can be quite slow. Also, sometimes the autofill feature in autopilot is erratic. This is a minor complaint, but you will notice it if you use Autopilot a lot. Review Source Response from Ortto April 30, 2019 Thanks for taking the time to review Autopilot. We are always improving the experience of our clients. VR Verified Reviewer Director of Enrollment Services Higher Education Used the software for: 6-12 months ### "A Huge Breath of Fresh Air" November 11, 2018 5.0 Autopilot allows us affordable access to tremendous marketing automation potential from one-off email bursts to complicated journeys that follow our prospects through the entire funnel. After more than a year of searching for a program that could integrate with our website, Facebook, Salesforce and Twilio and do so affordably, Autopilot has been an unbelievable value. The program has occasional rough edges, especially in terms of designing and editing audience segments for journeys, and producing emails, but it's the best combination of ease-of-use, breadth of capabilities and affordability I've found in this space. Would strongly recommend to cash-strapped small organizations with a limited contact base. Pros Affordability for a small contact list Ease of use Visual Journey Builder Salesforce integration Features for price Cons Limits in contact segmentation Limits in triggers for actions Email editing suite can be a little basic Review Source Jon C. Speaker & Motivational Sales/Business Mentor Professional Training & Coaching Used the software for: 1-2 years ### "A must have app for your business" December 2, 2016 5.0 Autopilot is one of those apps that you spend many hours trying to find on Google, something that takes away the hard work in your business, and automates the important stuff. The support provided is world class and with the constant innovation offered, you can expect great things in the future from Autopilot. I'm a massive fan! Pros Easy to use, affordable to everyone, and world class support. Cons I really can't find a fault in the service Autopilot delivers, if they add any additional features the only thing I would suggest is they beef up the CRM functions. But as a service offered, its the best! Review Source VR Verified Reviewer Founder, CEO Management Consulting Used the software for: 1-2 years ### "Amazing concept, heavy sales pitch - but doesn't perform with easy of use, nor high delivery" May 21, 2018 3.0 Not great for mass marketing, but they pitched that it was Pros \- This is an app maker/developers dream - Code the processes and workflows, with marketing built in. - Wonderful for apps, and tech heavy businesses with a lot of custom even triggers and customizations Cons \- UI is not made for other, non-tech applications. They promote heavily saying it does, but the journeys are not made for that - This is a event-based marketing tool, not necessarily a journey based nor funnel tool. There is a big difference - They use Lyft a lot for their promotions, but keep in mind how different Lyfts marketing process must be from yours, and decide accordingly. - Mass market emails and correspondence requires near coding like effort. - This is a 1 to 1 solution, that lost the ability to do 1 to many communication efforts. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Excellent Product For Marketing Automation" May 20, 2019 5.0 Autopilot solves the problem of marketing qualified leads for Pipedrive and Salesforce. The Autopilot Journey mapping visualize the customer flow along journeys to complete projects, identify and qualify leads and move contacts from visitor to Marketing Qualified leads using emails, site/page behaviors, chat, forms, and digital ads including remarketing. This tool is super simple to sue, GUI interface, and has the ability to substantially accelerate pipeline processes. Pros The absolute best feature of this product is that it has full control over Pipedrive. Based on observed behaviors from email campaigns, digital ads, chat or site/page performance, Autopilot can update Contacts, Deals, and Organizations, assign activities, notes increase deal values, stages, assign work to sales people and move deals through the pipeline. This tool makes Pipedrive 200% better and it's already really good. Cons The only knock on the product is the inability to filter out your synchronization with Pipedrive based on custom fields or some other value. When you sync, you sync all Contacts and your license fee pays for contacts you may do nothing with. If they could add a filter capability, this tool is about as good as it gets. Review Source VR Verified Reviewer Fundador y CEO Automotive Used the software for: 2+ years ### "Great tool for automating your business" January 10, 2019 5.0 Pros You can create very complex customer journeys and almost automate communications throughout the whole process. Cons Connectivity to other apps is still limited... for example Pipedrive doesn't allow to connect Deals, only Contacts. Review Source Jackie B. Associate Director Recreational Facilities and Services Used the software for: 1-2 years ### "Helped make email marketing easier!" November 6, 2018 4.0 Pros We implemented Autopilot when we got serious about following up on internet based leads for our clients. I loved that I could create a "journey" for a potential customer that was not only automatic, but, as personalized as it could be for an email marketing campaign. The visual way that these journeys are mapped out makes total sense to me, and I appreciate how concrete it is. Cons As a novice, at best, I found that creating "journeys" took me a lot of time to understand. Once I did, it definitely got easier, but, it required some time and attention. I think that there are probably still features of this software that I am unsure how to use; and haven't been confident enough to explore. Review Source Robbie P. Chief Operating Officer Health, Wellness and Fitness Used the software for: Less than 6 months ### "Beware: Ludicrous Pricing Model" February 2, 2019 2.0 Pros As a concept, AutoPilot is great. We believed in it so much that we spent weeks building out a 100 day journey that included emails, audiences and lists... Cons But then we encountered something extremely absurd... AutoPilot syncs and bills for any and all contacts you have in PipeDrive—\*even deleted contacts\* 😑 Said differently, whether or not your contacts have ever been on a journey in AutoPilot, they charge you for them; and they continue to sync deleted contacts from PipeDrive as if they are equivalent to active contacts. After contacting AutoPilot multiple times, they refused to acknowledge how ridiculous this was. Instead they recommended to 1) not keep our past 14,000 customers in PipeDrive 🙄 2) remove the PipeDrive integration and add/remove all contacts via Zapier 😖 or 3) contact PipeDrive engineers every single time we delete a contact and have them “really delete” the contact. AutoPilot, if you are reading this, you’ve simply got to stop the freaking madness. You’ve lost us as customers, because it’s utterly absurd how much of our time and money you wasted over such a short-sighted pricing policy. The only thing we should be billed for are contacts who are on an actual journey through your software. Review Source Bryan M. Product Director Design Used the software for: 2+ years ### "The most powerful and modern marketing automation software" January 19, 2018 5.0 Autopilot allows us to schedule complex marketing automation sequences with ease. Pros Autopilot allows my team to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database. Cons While there are some organization features like folders, I feel that journeys can get a little crowded quickly. Review Source Nivas R. Product Marketing - Freshsales SaaS CRM Information Technology and Services Used the software for: 2+ years ### "Great Visual Marketing Automation Software" December 15, 2018 5.0 Pros Autopilot's Visual Journey Builder is super simple and easy to use. The triggers and conditions are well differentiated making it easy to explain to others too. The team has also been very helpful in solving critical challenges. Cons The software needs more integrations to be built. Right now they integrate with very limited number of applications which can be a challenge syncing data across platforms. Review Source Response from Ortto December 23, 2018 Hello there! We are working very hard on integrations and next year is going to be full of surprises. Have fun with Autopilot. Tim H. Director of Inbound Marketing Computer Software Used the software for: Less than 6 months ### "I'm in LOVE with this software" November 21, 2017 5.0 Pros Very easy to use, great automation, good heads up feature. Love the postcard integration. From a workflow and automation perspective, it's really effective. Cons Email templates are lacking. Some functionality leaves a bit to be desired. I'd love to see them improve their more basic email functionality. Review Source Response from Ortto December 18, 2017 Hi Tim, We really appreciate your support of Autopilot and your feedback for improvements. We're pleased to share we've made some improvements to our email editor. You can now fully customize your emails using drag and drop editing, save templates for later, and preview emails on desktop and mobile. You can watch a short video on our blog to see how it works: https://blog.autopilothq.com/create-beautiful-emails-advanced-editor/ If you have any questions about this update or need help designing an email with the Advanced Editor, please email us at support@autopilothq.com. VR Verified Reviewer Customer Success Manager Computer Software Used the software for: 1-2 years ### "The beginning of a long romance with mailing system you won't see coming" June 4, 2018 5.0 Pros Being a non-developer in developer-heavy environment, I greatly value products that allow you to set up stuff in graphic editor. While it was not so easy at first, once I worked with it for a while I find it intuitive, smart, and allowing you to quickly get to what you need. It also allows you to set up complicated journeys relatively easy! Cons If you won't have a colleague to show you the ropes, it may be challenging to start using. The pricing is rather steep and pays off only if you want to heavily personalize your journeys - if you are looking for bulk simple solutions, then the pricing is suboptimal. Review Source VR Verified Reviewer Head of Customer Success Computer Software Used the software for: 2+ years ### "Flexible tool for email campaigns" February 4, 2019 4.0 Pros I really like how easy it is to set campaign, even the one where you want to use multiple conditions along the road. You just don't need any tech knowledge to set it up. It integrates great with Pipedrive so you can automatically remove contacts from your email campaign. Big kudos for Reporting section. Cons Deliverability of emails - we've compared it with other players on the market and with big campaigns it is an issue. Review Source VR Verified Reviewer Brand Manager Used the software for: 6-12 months ### "We used Autopilot for sending emails and managing our database and found it user-friendly." June 20, 2018 3.0 Pros Setting up email journeys has never been easier than with Autopilot. It's really easy to visualize and customize email actions based on the recipient's actions. Cons It was not easily integrated with other softwares. This is why we eventually switched to Mailchimp because we needed it to work with a number of different softwares. Review Source SG Sundeep G. WaveMaker Consultant Computer Software Used the software for: 6-12 months ### "Could be better " October 20, 2019 4.0 Pros We use Autopilot for Marketing Automation, this is really helpful in building the flows and defining the communication. This can easily be the all in one tool. Cons Though the platform is powerful there are some basic functionalities missing, the dashboards are incomplete and the integrations are not so great. Review Source BM Brian M. Product Manager Computer Software Used the software for: 6-12 months ### "A solid shout for marketing automation" October 3, 2019 5.0 Excellent, their customer service provides just that. They are knowledgeable and very responsive. Highly recommend. Pros AutoPilot is an amazing piece of software, it just works and works well. They achieve exactly what they promise and it is a joyful user experience. Cons They used to have a cheaper plan for smaller accounts which I found useful for managing my startup. When they removed this, it became a choice of staying with them and taking the hit on the pricing or to keep with them. I stayed with them - great decision! Review Source Sherrie G. Used the software for: 1-2 years ### "Superb" June 21, 2017 5.0 Pros \- Super easy to use - Comes with many prompts to creativity built-in, including pre-built (and tested) customer journeys designed for various outcomes - The email component: I don't wind up with any of the myriad deliverability issues/questions/headaches that I get with ESPs. (Why do I need an ESP?) - Super-high open + click through rates (as high as 84% open rate). - Messages "feel" authentic and personalized to recipients: I get warm engagement with recipients via replies. - Has just what you need: no unnecessary features that can complicate and bog down deployment and use. - Having SMS, in-app messaging, email, and on-demand print built in, helps support an integrated approach to marketing. Cons Can't think of anything at the moment. Autopilot has a means for you to submit ideas for future functionality. Review Source Jeff G. Web Developer Used the software for: 6-12 months ### "Great Entry Level Marketing Tool" January 10, 2018 4.0 Pros The easy to use interface with the drag and drop journey builder. The heads up message are great and the api is easy to use. Cons Support is limited on the lower level accounts they will only speak with you on the phone if you spend a certain level of money. Review Source Shirin E. Principal Consultant & Co-founder Information Technology and Services Used the software for: Less than 6 months ### "Automated Marketing done well" December 28, 2015 5.0 We've tried many different applications for marketing. We found that they are either too much or too little. Some want to take over your entire website and offer you a solution for aspects of the website we've already spent money building. Others are just fancy emailers and do no tracking of folks coming to the site. Autopilot was a perfect fit for us, gives us code for our website for tracking, takes data from our pre existing forms on our landing pages, allows easy creation of nurture campaigns for multiple lists of people with sophisticated logic that is easy to implement. We are a small less than 5 person company with no CRM Marketing person here and we seem to be doing just fine with it. Pros Great price, customer support always offers great advice that spans their application and general marketing issues we've had. The 30 day trial wasn't enough for us so they even gave us another 30 days free so they are very flexible. The UI is clean and you don't need to be an expert to really craft some impressive nurture campaigns. The app is powerful yet simple which is rare. Cons Would love to see integration with more apps. Review Source Similar Products Featured