# Page 3 | Ortto Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Ortto the right Email Marketing solution for you? Explore 112 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/131879/Autopilot/reviews --- Ortto 4.6 (112) [View alternatives](https://www.capterra.com/p/131879/Autopilot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Ortto ## Showing most helpful reviews Showing 51-75 of 112 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kevin O. Chief Executive Officer Marketing and Advertising Used the software for: 6-12 months ### "Aweosme" November 16, 2017 5.0 Pros Ease of use and ability to deploy journeys across multiple accounts. The Flight School abd blog ate a great resource. Cons Limited email templates. We need to adopt HTML custom code to build messages we want for clients and our business. Review Source AD Adrian D. Small Business Owner Marketing and Advertising Used the software for: 2+ years ### "Great Value For Money" May 21, 2019 5.0 Pros I have been using Autopilot for over two years and have enjoyed every moment of the journey. The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder. I love that you can customize the experience depending on weather someone has clicked, opened, left unread. It's everything you could want. Cons I wished they had their own form builder. Currently the software will scan forms and integrate that way but it would be great if we could build own own from withing Autopilot. Other than that there aren't any other cons for me. Review Source Tanim A. Marketing Expert Internet Used the software for: 2+ years ### "A bit pricey, but worth it" January 21, 2022 5.0 Pros Unlike some others Autopilot is super easy to use even for the first time user. Cons A bit on the pricier side. I would love to see them offer better pricing. Review Source AS Alegra S. Office Manager Consumer Services Used the software for: 2+ years ### "Ease of AutoPilot" November 12, 2019 5.0 Autopilot is a very user friendly software. It is easy to learn and use. Pros I like the ease of use with this software. It is easy to toggle between searching formats and to find customers. Cons The software can be slow at times and you have to restart your system so that it can fix itself and it freezes. Review Source VR Verified Reviewer Secretario Used the software for: Less than 6 months ### "It is very good because its tools are functional" May 12, 2018 5.0 a great help and good benefits obtained Pros Pros: offers a large amount of reports, functionality and value on our tool and basically avoids having to repeatedly perform the same marketing tasks. You can send email or SMS campaigns instantly. Cons Cons: It's not as intuitive as it should be; However, once it is understood, it is much easier to set up campaigns. You must be an advanced user to understand how to do almost anything in the tool. In the same way, the tasks you perform are not simple, so I understand that simplifying it is something to admire. Review Source Michal S. Technical Hero Information Technology and Services Used the software for: 6-12 months ### "Lovely experience" January 23, 2019 5.0 Autopilot is an easy to use tool that makes email marketing and customer's journey understandable for non-technical people. It's just simple as that. Pros Autopilot is the best in its own league - it has all customization features that you could dream about. It also comes with the ability to integrate with a lot of other Saas services. This is what I call awesomeness! Cons After one year with this app, I found only one thing that makes me mad - preview is much different than the real email. But it can be solved with HTML templates! Review Source BS Bill S. Growth & Content Marketer Marketing and Advertising Used the software for: Less than 6 months ### "One of the most complete marketing automation tools" June 16, 2017 5.0 Pros Autopilot is one of the most complete marketing automation tools. It includes everything from email capturing widgets on the website (via chat popups and forms), setting up email campaigns, sms sending, custom lead scoring and much more. Also, the ability to create journeys that represent an entire automation flow is very convenient. Cons It lacks the option to access certain features of the app with one click (like the email templates feature, or the notifications feature). It also lacks the ability to BCC someone on the emails sent through the platform (so you can keep a copy of the exchange on Pipedrive for example). Last one, is that the Proactive headsup feature definitely needs to be more customizable in terms of when the headsup messages are triggered (e.g. trigger on 2nd visitor session, after x minutes on page, after y minutes have gone by, etc.) Review Source VR Verified Reviewer Chief Technology Officer, Co-Founder Internet Used the software for: 6-12 months ### "Great modern automation tool" March 25, 2016 5.0 As far as messaging automation tools go, this is easily one of the best. I've used others before, including Infusionsoft, MailChimp, and Intercom - Autopilot is a great product, with an attractive price point, that offers just the right amount of features, in my opinion. Pros Great journey design interface. Bi-directional Salesforce sync. Better-than-most API exposure. Cons UI navigation can be a bit burdensome - it would be nice to be able to quickly launch new screens in new tabs (Alt+click doesn't work). Also, additional triggers would be useful, such as time-based (before an event) Review Source John T. Used the software for: Less than 6 months ### "The Best-Kept Secret In Marketing Automation" March 21, 2016 5.0 Marketing automation is the dream of every business. Unfortunately, that dream usually comes with a hefty price tag. No hefty price tag with Autopilot! Their feature set is comparable to some of the biggest names in marketing automation, but for a fraction of the cost. I recommend them to every marketer I know. Pros Extremely Affordable Robust Easy to use Basic suite of app integrations Salesforce integration Outstanding documentation, tutorials, and how-tos Flight School lessons go beyond the basics and really fortify your skills Cons Needs more app integrations Needs more email templates Needs a mobile app Can be difficult to get responsive support after 3PM CT Support staff need a tool to revert accidental changes they may make during Journey reviews. To be told that you have to recreate a portion of a Journey from memory because someone accidentally deleted part of it during a Journey review can be quite frustrating. Review Source Ratko I. Manager Used the software for: 2+ years ### "A great tool for personalising communications with customers through emails and SMS." November 16, 2017 5.0 Onboarded more than 100 users for a client. Created clients out of inquiries. Pros Easy to setup first for simple campaigns. Reporting is quite powerful and easy to use. Integrates with a few powerful apps (Slack, Segment, Instapage). Ability to create powerful campaigns with a lot of triggers and actions (no limit) Cons Price is too high. A bit more complex than what you can find in guides - you need to talk to support to fully understand it. Some things need to be sorted through support. Can't change account name or invoice details. Review Source Benton C. Chief Executive Officer Real Estate Used the software for: 2+ years ### "Great marketing automation software" January 16, 2019 5.0 Pros Has easy to use interface. Can quickly create campaigns. Cons No email creator. Can be hard to manage multiple lists as gets a little convoluted. Review Source DB David B. Growth Marketing Manager Wireless Used the software for: Less than 6 months ### "Orrto is the most underrated Marketing hub out there" October 7, 2022 5.0 Great platform Pros I've used HubSpot, Mailchimp, Pardot, and all these fancy software in the past and have to say that Ortto is beating them all by far. They need to do better marketing cause they for sure have a better product Cons Only thing is that the footers are not too customizable, they have those happy or sad faces which are terrible for emails, but I mean, it's small. Review Source Paul V. Growth hacker Internet Used the software for: Less than 6 months ### "Easiest marketing automation tool I have been able to find" December 15, 2018 5.0 \- Very easy b2b nurture campaign set-up. - Nice, easy and informative dashboard with exporting options. Pros I love how everything just works. In my experience with other, bigger tools, set-up and implementation takes months, not to mention huge investments. After implementation the tools took ages to get familiar with and didn't work smoothly. And customer service was slow and often unhelpful, regardless of their best intentions. Implementing autopilot has cost me (no external consultant needed) minutes. Using it has been as intuitive as one would expect from an up-to-date tool. The customer service has, up until this point, been very helpful and quick. Cons \- no cons so far. And now I need to type this sentence to get this review approved. Review Source Response from Ortto December 17, 2018 Thank you Paul, is great to have you onboard. VR Verified Reviewer Content Marketing Lead Marketing and Advertising Used the software for: 1-2 years ### "Powerful marketing automation" April 2, 2019 5.0 Pros Autopilot has transformed our email marketing automation, making it possible for us to do things that simply weren't possible with our previous tools. Cons It's complex and the learning curve is steep. However, it's worth putting in the time to understand how it works. Review Source VR Verified Reviewer Counseling Intern Mental Health Care Used the software for: 6-12 months ### "Focused, well oiled software for engagement" April 5, 2019 5.0 Autopilot helped me target a specific problem of client engagement within my company - the lack of personalization. This was an easy thing to add into our existing marketing capabilities to add that extra oomph. Pros Autopilot is easy to use. It is directly linked to a specific purpose of client engagement with no bells and whistles that can tend to distract rather than enhance. Cons Would be nice to be able to connect to other apps. Review Source VR Verified Reviewer Marketing and Advertising Used the software for: Less than 6 months ### "This is what marketing automation should be like." December 2, 2015 5.0 We're a small consulting business and have toyed with the idea of marketing automation for some time. We tried one of the 'big guys' and were left scratching our heads about all the smoke and mirrors. Autopilot was the light at the end of the tunnel. We were less than a week into our free trial before we signed up. It's intuitive, makes the complex simple and allows you to slowly scale the customer experience into something that is relevant, topical and altogether meaningful. Features are second to none and the support and attention we receive via Flight School and the support team who are always willing to answer even that dumbest questions, are simply amazing. We're staying. Pros Simple and intuitive interface. A delightful on boarding experience. Easy to try before you buy. Cost entry point is easy for most. Cons Could do with more template choices. Review Source BB Bartosz B. Junior Front-end Developer Information Technology and Services Used the software for: Less than 6 months ### "Powerful tool with good UI and big API" November 16, 2017 5.0 Pros Autopilot has so many features, yet it is quick, simple to use and has a great UI/UX. Almost always I know what to do right away. Journeys are great, for me as a developer and for other people in Marketing team. I also have experience with API and their customer support. API is very well written with examples and possibility to test the code. I have contacted their customer support a few times and in most cases they responded quickly. It is also fantastic to have SalesForce integration. Cons I had some problems understanding the conversion funnel in the dashboard and had some problems with sending autopilot\_id information when we wanted to track the user after form submission. Review Source Fletcher R. CEO Internet Used the software for: Less than 6 months ### "Best marketing automation software on the market" May 12, 2019 5.0 Pros The visual journey builder is amazing. I tried all of the different marketing automation tools and AutoPilot was the clear winner. Cons The integrations are great but I wish they had even more! A Drift integration and Stripe integration would be huge. Review Source Response from Ortto May 13, 2019 Thanks for your review! We are happy that you are happy! Ken L. Principal | Professional Recruiter Human Resources Used the software for: Less than 6 months ### "Great product at a great price" June 20, 2017 5.0 Pros Ease of use. Much more economical than other automated marketing platforms. Great email tracking capability. Multiple journey capability. Great app for recruiting firms like ours. Cons No telephone help other than webinars. Other than that, we have had a positive experience with Autopilot. Review Source Fabricio G. Asistente personal Used the software for: Less than 6 months ### "it's easy to use" May 12, 2018 5.0 Pros I like how it facilitates the marketing work and also improves the campaigns, they are sent quickly by SMS and mail. Cons software is somewhat slow, for beginners it is somewhat difficult to understand its use at the beginning. but it really is worth it to improve your projects a lot. Review Source VR Verified Reviewer Test Engineer Computer Software Used the software for: 6-12 months ### "Automation at cost effective price - Autopilot" November 18, 2019 4.0 Pros Autopilot if great for automation and creating workflows. The emails can be created easily with the template builder. Integration with forms present on the website is seamless. Cons There are some basic functionalities like resizing the tabs and sorting to be missing. Sometimes the platform gets slow and unresponsive Review Source Daniel J. Inbound Marketing Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Top Marks For Customer Service" March 21, 2017 5.0 Pros I'm a visual person and I really enjoy seeing the blueprint of my email automation journey laid out in the format offered by Autopilot, They also demonstrate the incredible capability of their platform by using features to offer an incredible customer service experience. They saw I was searching their knowledge base, reached out to me as a courtesy, and answered a question I couldn't find the answer to. That saved me a lot of time. Cons It's fairly new, so it doesn't have all the plugins and features that more mature platforms like Mailchimp offer. I anticipate that they'll catch up relatively quickly. Review Source TM Tim M. Managing Director Real Estate Used the software for: 1-2 years ### "Automated marketing is simple with AutoPilot" December 6, 2018 5.0 Capturing website visitor details kicks off customer email marketing journeys. Pros The simplicity of it. Its GUI is intuitive, and it's easy to setup and get to work. Cons Not knowing how to use every feature, because there's so much this system can do. Review Source Response from Ortto December 7, 2018 Thanks for your review Tim. We are glad you are having fun with the product. Oscar D. Used the software for: Less than 6 months ### "A game changer for us" June 20, 2017 5.0 Pros Autopilot is an integral part of our new customer acquisition strategy . We love the fact that it is not overly complicated and very visual. Review Source Joshua F. Head Of Operations Information Technology and Services Used the software for: Less than 6 months ### "Fantastic customer support" December 18, 2018 5.0 Pros It took awhile adjusting to the way contacts work, but once done, everything was pretty intuitive. The support pages were well-documented so it was very easy to find the help I need by myself. No product is perfect, but I do appreciate the people behind the team doing their best to guide me along, even when I am not their biggest customer. Cons Be careful with the Pipedrive integration, it will sync all your contacts and you might be automatically have your plan upgraded as a result. Review Source Similar Products Featured