# Page 4 | Ortto Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Ortto the right Email Marketing solution for you? Explore 112 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/131879/Autopilot/reviews --- Ortto 4.6 (112) [View alternatives](https://www.capterra.com/p/131879/Autopilot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Ortto ## Showing most helpful reviews Showing 76-100 of 112 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Zhenya V. Growth Hacker Computer Software Used the software for: Less than 6 months ### "Highly automated marketing" July 25, 2019 5.0 I'm greatly satisfied. Pros Its customization, it's possible to do a lot of things with Autopilot. Cons Sometimes an interface is not so intuitive. Review Source AM Ashley M. Marketing Manager Used the software for: 1-2 years ### "Best Automation System I've ever used!" June 7, 2017 5.0 Pros I've used many system and Autopilot by far is the BEST! The visual journey creator makes it so easy to create programs. Also, the integration with Salesforce is FANTASTIC! Review Source Jens B. Used the software for: Less than 6 months ### "Amazingly Easy! The Customer support are superb. " June 4, 2016 5.0 I use it together with Elegant Theme Dive Builder for WordPress. I make landing pages that capture emails for my clients and then make a journey of emails, to make leads to buying leads. This is one of the best web app I have tried. Pros Customer support is really good. The best of Autopilot is that it is so easy to understand and use. You have a superb view over the whole journey of emails, triggers and so on. Cons There are some API, that I am missing. I would like them to connect to other than Salesforce CRM system. Review Source AW Alicja W. Marketing Education Management Used the software for: 6-12 months ### "Beautiful, powerfull and userfriendly" May 14, 2020 5.0 Pros I love Autopilot journeys and campaigns. I like the way how you onboard new users. I like your newsletters "in the loop" which was stopped now but hope to see it coming on my mailbox back again. The idea of helping users to develop in order to develop yourself in wonderful. I love your templates that are very customer-oriented and give ideas on how to use Autopilot more. Cons None. Just looking for features in Actions in Campaigns like resend to not opened etc. Review Source VR Verified Reviewer Customer Success Manager Computer Software Used the software for: 6-12 months ### "Amazing software!" July 29, 2018 5.0 Pros I absolutely love it. It integrates with many other systems, journeys are really clear and easy to share with the team. It covers almost all use cases and if they're not, the support and account managers are super helpful and give a hand to implement everything we need. Cons It may be a bit hard for new users to get used to it and switch from other software. Also, the pricing is a bit too high, even though that in my opinion it's worth it. Review Source DR Deana R. Office Manager Used the software for: 1-2 years ### "Organized bliss" August 11, 2017 3.0 Auto delete of job notes To route trucks for the week not day Auto invoice paid receipt to customer To take credits off so they are not charged Pros Dispatch board, credit card payments, invoicing, emails can be sent if bad weather, need to be able to send pics of jobs easier Cons Job notes should auto delete so that the guys Dont get used to seeing and then Dont pay attention to the notes No auto invoice to customer The estimates should be easier and able to build from there Review Source Stan P. Telecommunications Used the software for: 6-12 months ### "null" May 11, 2017 5.0 Review Source Amanda W. Office/Marketing Manager Accounting Used the software for: I used a free trial ### "Amazing Software" September 10, 2019 5.0 Overall we have had a great experience with Autopilot. Pros The automation feature was a huge asset for our team - We have been using others that don't offer automation, which made out jobs much more difficult. Cons I don't have any cons about this software at the current time but will continue to test out this product. Review Source JW Justin W. CSM Computer Software Used the software for: 6-12 months ### "Easy to visualise and use marketing automation" December 12, 2019 5.0 Great tool for getting started with marketing automation. Pros I loved how easy it was to create a campaign and get a feel for what was going to happen and when. A fantastic tool for starting out. Cons Integrations are a killer. It's hard to have the actions start based on interactions with a website or product / CRM. This may have changed though. Review Source Toby M. Used the software for: I used a free trial ### "Autopilot increases reach and cuts costs" March 8, 2016 5.0 We've used Autopilot for about a year now at Golden Gate Wine Co. in Hong Kong. We found it easy to use, flexible and rich in ways to segment, reach, follow-up and gain customers. It's also considerably more cost effective compared to our previous service providers, both for emails, text messages and direct follow up campaigns. Review Source EM Emily M. Chief Operations Officer Used the software for: Less than 6 months ### "The best inexpensive marketing automation solution." February 9, 2018 5.0 Pros Autopilot is incredibly inexpensive for the functionality. I would recommend Autopilot for anyone who is new to marketing automation and isn't ready to explore enterprise solutions like Hubspot or Marketo. - Tons of integration possibilities with Zapier - Inexpensive - Clear, intuitive workflow building - Efficient customer support - Chat functionality at no extra cost Cons \- While the feature set is SO VAST for the price, experienced marketers may find it limited - Lack of customization of email templates (you can only customize things to a point unless you know HTML) Review Source AK Abhay K. Head of Marketing Used the software for: ### "Simple and robust marketing automation" December 3, 2015 5.0 Marketing automation - you probably need it. Has it been accessible, easy to setup, and affordable. Not really. Enter Autopilot. I was skeptical that such an inexpensive and simplified marketing automation platform could achieve our fairly complex marketing automation needs (a/b tested email campaigns with sub-funnels based on main funnel interaction, etc.) but was pleasantly surprised to find that it not only sufficed, but made it a hell of a lot easier to configure. Customer service has been top notch as well. Even though the platform is simple, there are inherent complexities when automation is involved. The support team has handled my questions really fast, and with thorough explanations and further resources. Thumbs up! Shout out to Mr. Sharkey. Review Source SA Schaeffer A. Retail Used the software for: Less than 6 months ### "Solid email marketing tool" December 15, 2016 4.0 If you're looking to create automatic email marketing campaigns, I would highly consider taking a look at Autopilot. They let you customize when/how specific emails are triggered to segments of your userbase. Review Source SQ Sue Q. Customer Success Director Used the software for: 6-12 months ### "Great tool!" August 16, 2017 5.0 I love this tool. You can set up campaigns and forget about all the manual work once properly set up. Pros Great tool for onboarding and lifecycle stages. You can set up multiple campaigns to send according to your specifications, depending on target behaviors. Cons There's a bit of a learning curve when setting up new campaigns, hard to figure out on your own but fairly easy to comprehend with a bit of training. Review Source AC Adrian C. Marketing and Advertising Used the software for: Less than 6 months ### "Extremely happy that I stumbled across this gem" December 10, 2015 5.0 I'm an email marketing consultant and as such I've tried just about every platform on the market. A client of mine signed up for an autopilot account before I had ever heard of it. I thought I'd give it a try and learn a bit about it. Boy, was I surprised. It takes 5-10 minutes to go through a quick tutorial and you're off to the races. It's simple to use yet extremely robust. Just looking through the options available can fill you with inspiration and unique ideas. I've moved my own marketing campaign onto autopilot and I'll be suggesting that my clients do the same. You don't have to be a Jenious to set up email marketing "cash machines" on autopilot. Review Source VR Verified Reviewer Director of Marketing Food & Beverages Used the software for: Less than 6 months ### "Mediocre Product with Poor Customer Service" May 8, 2019 1.0 You get what you pay for, in this case we got less than what we paid for. We found autopilot to be less sophisticated and less effective than our previous software. Pros The automation and customer journeys. Came highly recommended as a great value from our agency. Cons Customer service, very eager to get you in-board and lack of willingness to resolve billing issues. Style design and email templates aren’t as easy to use and effective as other competing suites. Lacks ability to easily set up communication preferences. Review Source CS Chris S. Co-founder and CTO Information Technology and Services Used the software for: 1-2 years ### "null" August 18, 2015 5.0 Review Source JD Jesse D. Account executive Marketing and Advertising Used the software for: 6-12 months ### "Very effective tool for reaching your desired audience." September 7, 2017 4.0 Reached customers I wouldn't have reached otherwise. Pros Very easy to put together journeys based on who you are trying to reach. It's a great way to place your sales cycle on "autopilot." Cons You really need to figure out the software by trial and error. A guide to all capabilities would be appreciated. Review Source Maikel M. Operations Manager Financial Services Used the software for: Less than 6 months ### "null" September 21, 2016 4.0 Review Source Julian M. Client Manager Information Technology and Services Used the software for: I used a free trial ### "null" November 10, 2015 4.0 Review Source Igor G. CEO Marketing and Advertising Used the software for: Less than 6 months ### "null" August 10, 2016 5.0 Review Source MI Maximilian I. Business Development Food & Beverages Used the software for: Less than 6 months ### "It. Just. Works... And then blows your mind" July 18, 2016 5.0 It is rare to find a company that cares so much about their product. Mike and the whole team really take care of you and are incredible hands on. Highly suggest to at least check out the trial. Pros The product works as it states, incredible ease of use, and customer service is great. Cons a bit tricky to learn at first, but they will walk you through everything. Relative to everything, extreme ease of use. No real cons. Review Source VP Valerio P. Director Computer Software Used the software for: Less than 6 months ### "Really good, Autopilot does the work for you" February 9, 2018 4.0 We have been able to simplify our marketing tasks, configuring a tool that does the work for us. By using Autopilot we can send emails to our customers as soon as they show interest in our products, we can track their activity on our page. It's really nice. Pros I love the idea behind this product. Basically avoids having to repeatedly perform the same marketing tasks. Simply configure a workflow in an intuitive way and Autopilot will be responsible for sending certain emails to your contacts based on the actions they have taken. You can send email or sms campaigns instantly. Cons Perhaps it can be a challenge to understand how it works on its own. It is not as intuitive as it should be; However, once it is understood, it is much easier to configure the campaigns. In the same way, the tasks that it executes are not simple, so I understand that simplifying it is something to admire. Review Source Marthijn H. Online marketeer Retail Used the software for: Less than 6 months ### "Autopilot for Google ads and FB" June 6, 2019 4.0 Pros We are using it to upload our customers to Fb remarketing lists and Google Ads remarketing lists. It´s very useful for it and easy to set up flows. Cons Pricing is by email address, so with a lot of email addresses it will cost too much sometimes. Review Source MC Matylda C. Content Specialist Computer Software Used the software for: 6-12 months ### "One of the best email automation tools out there" September 8, 2018 5.0 Pros I just can't beat their drag-and-drop email campaign flow tool! It's not only highly intuitive, I also love how easy it is to make changes to your existing campaigns. Cons I wish their dashboard was a bit easier to personalize and navigate. It takes quite a while to get used to it. 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