# BigCommerce Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BigCommerce the right eCommerce solution for you? Explore 339 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/131883/Bigcommerce/reviews --- BigCommerce 4.4 (339) [View alternatives](https://www.capterra.com/p/131883/Bigcommerce/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 15th, 2026 # Reviews of BigCommerce Ease of use 4.2 Customer Service 4.2 ## Pros and Cons in Reviews Comprehensive ecommerce feature set 98% positive reviews out of 63 Most reviewers find the ecommerce platform offers robust tools, flexibility, and ease for diverse businesses. Aaron S Graphic Designer, 10,001+ employees. "It includes a lot of ecommerce features by default, which can be helpful in the long run." High and increasing pricing 41% negative reviews out of 58 Some reviewers report pricing can be costly, with extra fees, expensive add-ons, and unclear cost structure. Streamlined online store setup 92% positive reviews out of 62 Most reviewers describe online store creation as straightforward, with helpful templates and user-friendly management features. MAZAMASSO B Best tools, 2 - 10 employees. "it allows me to create and manage my online store" Scalable business growth support 95% positive reviews out of 40 Most reviewers indicate business growth is supported by scalable plans, marketing tools, and seamless platform adaptability. Frank A Head of Digital, 11 - 50 employees. "We replatformed from WooCommerce, launched on BigCommerce Pro, and upgraded to Enterprise within our first year as early growth exceeded expectations." ## Showing most helpful reviews Showing 1-25 of 339 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jeremiah L. ECommerce Consultant Marketing and Advertising Used the software for: 2+ years ### "Great budget host! " December 27, 2025 4.0 Overall it was actually a great product to use and if I were to open an ECommerce site myself, I would consider them again. Pros Ease of use, integration capabilities, clean UI, organization of most used features were easy to find. Cons Random glitches, some add-ons stated they were compatible but were in fact not, some issues with image uploads. Review Source SH Scott H. President Cosmetics Used the software for: 2+ years ### "Great Product " April 10, 2025 5.0 10 out of 10, great product and exceptional support Pros Its user friendly, and easily customizable. Cons Nothing comes to mind, I really like using the platform Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing BigCommerce functionality and cost were the biggest factors. Switched from [AspDotNetStorefront](https://www.capterra.com/p/33857/AspDotNetStorefront/) Need to custom program any/all changes that we wanted to make. Review Source PS Paul S. Software Engineer Computer Software Used the software for: Less than 6 months ### "Go big with BigCommerce" April 18, 2026 4.0 BigCommerce has been an impressive ecomm platform. It offers a different set of features to competitors, and as such, has been an ideal solution. We have some complex product inventory requirements, and BigCommerce handled it. Pros BigCommerce is a comprehensive ecomm platform, with a great included feature set, such as advanced SEO, multi store front and multi currency support. It performs and scales well and doesn't charge for transaction processing when using a third party. Cons Not the easiest platform to use, but that is due to the rich feature set. Limited themes included. Pricing tiers are structured on your revenue, so you can be forced to move up. Review Source Lauren W. Customer Service Representative Medical Devices Used the software for: 6-12 months ### "Do your research and make sure your demo is thorough" February 5, 2026 3.0 Less than spectacular. Whenever I need to make changes, it takes much longer than I think it should take. The links for help don't answer the question you are looking for and send you to additional links that still don't solve the problem Pros The customer facing website looks good. I like the scrolling banner that runs across the home page, although I wish you could add another image or two. Cons It is very difficult to manipulate the templates that are set. It is especially difficult to set up promotions. Often when making changes to one area, it removes or changes information in another area. Review Source FA Frank A. Head of Digital Business Supplies and Equipment Used the software for: 2+ years ### "Flexible, Scalable Platform for Complex Catalogs and Hybrid D2C + B2B" March 14, 2026 5.0 We replatformed from WooCommerce, launched on BigCommerce Pro, and upgraded to Enterprise within our first year as early growth exceeded expectations. Day‑to‑day, BigCommerce has been stable and low maintenance, which was a noticeable improvement over the hosting, updating, and plugin‑management overhead we dealt with previously. The platform has also scaled cleanly with our operational needs without forcing us into architectural changes or heavy refactoring as we grew. On our Enterprise agreement, the trailing‑12‑month overage model was the hardest part to model; clarify how yours works, and if you’re pacing over your tier before renewal, a mid‑contract upgrade can be cheaper than riding rolling overages. While broader third‑party support for Multi‑Storefront/Multi‑Location and a more modern native search experience would be welcome, BigCommerce overall has been reliable, capable, and straightforward to grow with. Pros One of BigCommerce’s biggest strengths is its true hierarchical category structure. When we replatformed from WooCommerce, we evaluated BigCommerce Enterprise against Shopify Plus, and Shopify’s Collections simply couldn’t replicate our deep category/subcategory structure without relying on apps. BigCommerce supports this natively, which made SEO planning and catalog organization much cleaner for us. Another standout is BigCommerce’s native product customization capabilities. The platform lets you add required acknowledgements, collect customer input via text or choice fields, and use the Product Pick List to let shoppers add compatible accessories or components directly from a product page. For anyone selling modular or configuration‑heavy products, this built‑in flexibility is extremely useful and reduces the need for app‑based workarounds. The Promotions editor is also very capable. I once suggested adding the ability to cap a percentage-based discount by a dollar amount, and that functionality eventually became available, which helps for certain promotional structures. For B2B, BigCommerce’s pricing tools are practical and flexible. On Enterprise, we choose between Customer Groups, Price Lists, or the Promotions engine depending on what fits the scenario, as each tool serves a distinct purpose. We also like that we can run D2C and B2B on the same platform—one catalog and promotions engine, with B2B‑specific pricing/visibility where needed—without maintaining separate stacks. The app ecosystem is solid as well. Shopify still leads in sheer quantity, but BigCommerce generally has strong options in each major category, and what’s available tends to serve mid‑market needs well. Theme customization has also been approachable for us. Because the theming system relies on standard web technologies, the theme editor and Script Manager made it easy to add small JavaScript calculators, light CSS tweaks, and other front‑end adjustments using only basic coding skills and some help from AI—work that would have otherwise required hiring a developer. Support has also been reliable overall, and after we upgraded from Pro to Enterprise, the responsiveness and depth of technical investigations noticeably improved. Cons The built‑in AI copywriter isn’t particularly strong, so we rely on external AI tools for generating product descriptions. The biggest limitation for us is the lack of broader third‑party support for Multi‑Storefront and Multi‑Location. BigCommerce provides both features, but many OMS, ERP, and inventory systems still don’t integrate with them in a way that makes a single‑backend, multi‑storefront setup truly practical. The potential is there, but until the ecosystem catches up, we maintain separate stores. Another issue is the way BigCommerce presents its negotiated or preferred card rates with Braintree on the pricing page. The advertised rates look very attractive, but in practice there was no clear path to obtaining them. Documentation didn’t explain how qualification works, support redirected us to Braintree, and even after meeting the listed conditions, it became evident that the rates weren’t realistically accessible. We eventually negotiated with other gateways and moved on. BigCommerce’s newer BigCommerce Payments offering for non‑Enterprise plans lists rates that seem much closer to what merchants actually see in reality. On the search side, Semantic Search was announced for 2024 but still hasn’t materialized. Meanwhile, Shopify’s native search has improved significantly, so BigCommerce currently lags unless you use a third‑party search solution. BigCommerce appears more focused on agentic search initiatives and Feedonomics Surface, which doesn’t help onsite search relevance today. Alternatives considered [Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/) Reason for choosing BigCommerce At the time we evaluated Shopify Plus, Shopify Payments couldn’t pay us out in both USD and CAD as a Canadian merchant, which was important because our site served both the U.S. and Canada. While they’ve since added multi‑currency payouts for certain Canadian stores, it wasn’t available then, and using a third‑party gateway would have triggered Shopify’s additional transaction fees. Shopify Plus was also considerably more expensive and we anticipated a higher ongoing app bill because several things we get natively on BigCommerce would require paid apps on Shopify. On top of that, we didn’t feel we could have achieved the same level of frontend quality, performance, SEO cleanliness, or overall flexibility without more customization work. In our view, Shopify’s main advantage was the sheer size of its app store, but when we compared everything else that mattered to us, BigCommerce offered much better value and fit. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[WordPress](https://www.capterra.com/p/131687/WordPress/) We switched from WooCommerce because maintaining a WordPress‑based ecommerce stack had become too time‑consuming for a small team. Theme updates, plugin conflicts, hosting maintenance, and breakages were constant overhead. Even though our software costs have gone up since moving to BigCommerce, our business has grown significantly, and the platform removed a huge amount of technical friction. Not having to worry about updates, server issues, plugin compatibility, or babysitting the site has been worth the trade‑off, especially with the growth we’ve experienced. Review Source MB Melissa B. CMO Non-Profit Organization Management Used the software for: 2+ years ### "BigCommerce Meets Your eCommerce Selling Needs" June 13, 2025 4.0 We have been using BigCommerce for nearly 8 years, and I have been pleased with the breadth of options we have to integrate other apps to enhance its use. We use B2B Ninja for our quoting tool, which integrates with BigCommerce (and they recently purchased), saving our staff order entry time. Pros I like the ease of product editing, the robust app marketplace, and the customer support. Thye have made improvements over the years to the UI, making it easier to customize, and you can work with many partners to customize your store. Cons I like the reporting capabilities and options the least. They seem limited and challenging to customize. I wish there were more out-of-the-box reporting options, particularly for products with variants. I would also like them to improve B2B Ninja, the quoting tool they purchased. Review Source MC Marie C. Sales Manager Mechanical or Industrial Engineering Used the software for: 1-2 years ### "BigCommerce Has Been a Game Changer" March 18, 2026 5.0 Overall, my experience with BigCommerce has been highly positive. The tool has an intuitive interface with exceptional features that makes eCommerce functions run with efficiency. Pros BigCommerce is features rich which ensures we we get the value for our money as it meets all our needs. The interface is easy to navigate so new users do not struggle with this tool. The learning curve is easy even for users with no technical skills. Cons There is nothing to dislike about BigCommerce. The tool runs smoothly without any hitches. I really like it. Review Source RG Rachel G. Finance and Business Operations Manager Food Production Used the software for: 2+ years ### "Great customization options and useful analytics" April 8, 2026 5.0 Overall we've been very happy. We've recently reviewed all our options for redoing our website, and still decided BigCommerce was the best fit for us. Pros The ability to customise our website to suit a range of different products and markets. It also has great analytics. Cons The price is very high in comparison to other options, but it also is more suited to our needs. It also isn't as beginner friendly as other options we have explored. Review Source AS Aaron S. Graphic Designer Computer Software Used the software for: 1-2 years ### "Good Option for Growing Ecommerce Sites" March 12, 2026 5.0 BigCommerce feels like a platform built for stores that are already thinking about scaling. It includes a lot of ecommerce features by default, which can be helpful in the long run. Pros The platform offers solid product management tools and good performance even with larger catalogs. It’s nice not having to rely too much on external plugins. Cons The interface isn’t the most intuitive at first, and it may take some time to get comfortable with all the options available. Review Source VR Verified Reviewer Digital Marketer Marketing and Advertising Used the software for: 6-12 months ### "Lots of customization opportunities, but has a learning curve if beginner" February 26, 2026 5.0 Happy with customization opportunities, but there was a bit of a learning curve as a result. Overall, very happy we moved forward with BigCommerce. Pros Abandoned cart recovery, multi-channel selling, advanced native SEO tools supplement our reporting capabilities, real-time shipping quotes Cons For enhanced customization, it trades off simple interface. However, our team went through training before using the platform which helped. Premium themes are on pricier side. Review Source LG Lisa G. Owner Retail Used the software for: 2+ years ### "It's been a nice long relationship" May 10, 2022 5.0 Overall, it's been pretty smooth sailing. Customer service is ALWAYS there and trying to help the best they can. They never leave me in the dark. Way easier and faster site than dealing with Magento. Pros I have used Bigcommerce for over 8 years. Overall, I think it works better and at a more reasonable cost than other related platforms. Cons I have 1k parent skus with 11k child skus. It will not import my large spreadsheet. So if there is a major price change from my brands, it's impossible to import my vendor's .csv or excel sheet. We have to update each regular price and sale price one by one. Takes way too much time to permanantly discount items / sales too. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing BigCommerce Shopify charges fees for every sale. Overall with all the apps you need to buy with Shopify, Bigcommerce had more features out of the box. I still had to buy 4-5 apps. But I would have had to invest much more money with Shopify. Which wouldn't be enough money left for me to operate the rest of my business. Review Source sL simon L. Manager Information Technology and Services Used the software for: 6-12 months ### "Great starter system for a new business" June 3, 2024 4.0 Good experience, will still compare to shopify as they are so close in products but overall good system, improve the apps and this will be a leader in the market Pros the ease of use, from entering all the product data and the website design element was straight forwards and easy to use. Great customer service and some great templates for building Cons the apps could do with a better selection, more like shopify ideally Reason for choosing BigCommerce costings were too high on magento and the internal knowledge needed to set it up was not available Review Source JT Jackie T. Business Manager Retail Used the software for: 2+ years ### "Happy over-all." April 7, 2022 5.0 Over all I am happy with BigCommerce. Pros I like the store I created. I like the creative freedoms in BigCommerce. I find my way around easily. I like that I could use Quickbooks to process payments. At the time I started my online store that was not possible with Shopify. Cons You should be able to add locations to invoices. I don't print packing slips, just the invoices. I have to hand write the locations on the invoice for the person pulling items for the order. I wish I could sort the order of the items and have it stay that way! It takes a bit of time for the average Joe to learn their way around on BigCommerce. Once I got past the learning curve it became quite comfortable. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing BigCommerce Because I wanted to integrate the payments with Quickbooks. Switched from [OpenCart](https://www.capterra.com/p/143516/OpenCart/) OpenCart was very limited in its functions. Review Source MK Mark K. Owner Retail Used the software for: 2+ years ### "Bigcommerce edged out the competition for my online store." February 21, 2020 4.0 I tried several shopping cart e-commerce solutions and found that Bigcommerce suited my needs the most. I ended up using a free style template and customized it myself saving me a lot of money. Online and phone support are top notch! Pros The ease of use was a major factor in my decision to go with Bigcommerce. There are many choices out there for online retailers to build their storefront. I liked the ease of customization and the large amount of standard features. Their integration with online marketplaces and social media really saves a lot of time. Cons There is an annual sales cap that I'm worried about, but when I get to that point I will just upgrade the service to where I need it. There are not enough free store style templates available. Custom styles get very costly. Some features that should be standard are non existent. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing BigCommerce For my use, it was the superior product. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) I liked the layout and template choices more with Bigcommerce. Review Source AR Andrew R. Purchasing Retail Used the software for: 2+ years ### "Solid e-commerce platform" May 12, 2025 5.0 A big improvement from previous platform. Very happy with Big Commerce. Pros Ease of use across channels. The challenge of creating a universal platform for an array of applications has been met for most users. Cons Limited native resources, however many options for additional features to be added. Review Source PD Phil D. Ecommerce Technical Manager Marketing and Advertising Used the software for: 1-2 years ### "Great CMS Platform" October 23, 2024 4.0 Happy, think it is a top 3 ecommerce CMS and an alternative to the likes of Shopify Pros Easy to use with a clean UI. Lots of data points in the backend Drag and drop builder means that you can build a frontend without much technical knowlege Cons Some more advanced functionality isn't possible due to a plugin not being availble or code not being able to be injected Review Source Kavindu Githsara K. System Specialist E-Learning Used the software for: 2+ years ### "Reliable and Powerful Ecommerce Management Platform" December 7, 2022 5.0 First of all, i have to say, this platform will never collapse your financial stability. It really worth for your investment. BigCommerce is the main reason to grow our product sales in our business. This platform gives you ability to manage your all the business needs from one single place in a professional way. And this platform is not only to sell Digital Goods but also Physical Goods. BigCommerce offers a grate experience for both Business side and Customer side. Pros BigCommerce Support team is excellent. They respond to our inquires quickly with solutions. They are available on 24/7 for our support which is a grate thing about this platform that their competitors don t have. This platform offers lots of features that will help, any kind of online businesses. Such as Store setup, Inventory Management, Order Management, Marketing Tools, Website Builders and many more. Platform is very easy to adopt. Easy to configure. It offers many integration options with other tool, which makes this platform has no limitations. It has grate security features, so you have nothing to worry regarding any security issues. that helps us to build trust with our customer base. It has lots of custom templates that we can create colorful and attractive checkout pages and designs. Cons Their plans has Sale Limits. Also, the ability to recover abounded carts is available only in Higher-Tier Plans. Other than that, there is nothing to complain. Review Source RM Rebecca M. President Health, Wellness and Fitness Used the software for: 2+ years ### "I love BigCommerce" June 30, 2021 5.0 Whenever an order is placed, I see it immediately in my email. I print the invoice, pass off to my staff, and they process using Ship Station, which is integrated through BigCommerce. All of our sales are saved and easy to search through on BigCommerce. When working with changing the look, etc., of the site, very easy to do. Customer service. Love the live chat option, and whenever I call I can talk with someone very quickly. Excellent service. Pros My business is a healthcare practice with a brick and mortar shop and online store for purchasing products and services. BigCommerce has been so easy to work with. I have been with them for some 10 years plus and couldn't be more satisfied. Customer service is top-notch, fast, and always available 24/7. Cons I want to be able to go in and make a printable catalogue. I don't know that any software provides that, so not a complaint. Reason for choosing BigCommerce Just better. Review Source LK Leanne K. Business Manager Consumer Electronics Used the software for: 1-2 years ### "BigCommerce" June 22, 2023 4.0 I am very impressed with BC and feel it would be a good fit for people with little ecommerce experience. Pros Provides simply set up and easy to load products. Cons no access to database - even read only. If we had access to database, we could create a number of reports we currently dont have access to. Reason for choosing BigCommerce faster set up and easier pricing structure. Review Source Shreyank J. Sales Team Member Accounting Used the software for: 1-2 years ### "Great software for ambitious sellers who want to sell on multiple platforms" September 13, 2022 4.0 Overall experience was pretty good but since some of our users find it hard to understand some features and due to the lack of quick fixes in the software we have decided to migrate to the other saas platform. We used bigcommerce for up to 2 years for e-commerce purposes to sell across different countries. Pros The most likable thing about this software is there are no platform fees associated unlike other platforms like Shopify. Also, they have some great free features and smooth integration techniques with other platforms allowing the sellers to sell in the different markets without much of a hassle Cons The setup is not so easy and quick compared to other saas platforms. It's hard to locate and understand some features unless you have used them before which makes it not reachable for quick fix commerce, it needs some time and patience to fix the issues Reason for choosing BigCommerce Due to the smooth integration features allowing us to sell in different markets like Instagram, Etsy, etc. Review Source MS Moises S. CEO Marketing and Advertising Used the software for: 2+ years ### "Perfect tool to develop an eCommerce" June 2, 2021 5.0 Since we use BigCommerce it is easier to develop websites, in other platforms the development time is longer, with this tool in one day I can have my store online. Pros This platform is perfect for creating an online store, it has too many themes and applications to complement the website, it is easy to use and anyone without previous experience in web development can do it. I also like that the security of the website is excellent. Cons I think the bad thing about this site is that they don't allow you to export the website, only some features like products, customers and some basic features. The code of the website belongs to them, so if I want to migrate to Wordpress for example, it is not possible. Review Source MB Mohammad B. Demand Generation Lead Computer Software Used the software for: 1-2 years ### "BigCommerce is the best e-commerce platform that ever existed" July 21, 2022 5.0 The product is recommended for both B2C and B2B offers very user-friendly interface and outstanding customer services. We have managed our online store with BigCommerce and the company made us convert more than any other previous platforms. Pros The platform is simply extraordinary, very easy to use. -Great for web design and managing content within the website/online store -You can easily offer vouchers and discounts with add ons to prospects -Managing orders and processing orders is very simple and straightforward -Processing payments is great -Great for reviewing all the products and helps prospects decide what to buy Cons \-I would only point out as the pricing of the platform is the strength of the product as it is not expensive, but every add on comes with additional price which adds up for us. -Time to time updating themes have been problematic Review Source MG Matt G. Director of eCommerce Apparel & Fashion Used the software for: 2+ years ### "Would switch if I could find something better" March 30, 2018 3.0 Pros Easy to get up and running. Features are some of the best offered in this class. Pricing doesn't take a cut off of sales. Cons Many advanced features lacking or cost extra, like filtered search and navigation. Bugs are fixed and new features are added based on number of requests as opposed to the severity or need of the fix or feature. As a result, some bugs can persist for years if only a few people have reported them. No release notes or detailed info on updates. Overall it seems the company is still run more like a startup as instead of an established company that's accountable to their customers. Seems they focus more on doing things that get them headlines, marketing material, and talking points instead of what most meets their customer's needs. They can be quite tonedeaf when it comes to understanding the way retail works and what the needs of small businesses really are. It's quite a shame as there is a lot of potential. The only reason I stay is because either the better platforms are unaffordable (Magento, Demandware, Netsuite, Miva, etc) or the ones comparable in price lack essential features or have their own problems that I can't workaround (Shopify, Volusion, etc.) So I'm stuck until we grow more. Don't get me wrong, they have improved greatly in the 6 years I've been with them, but they have a long way to go. Review Source BG Billy G. Alpha Pup Computer Software Used the software for: 2+ years ### "Excellent Store Management Plumbing and Partner Alliances" January 16, 2020 3.0 Big Commerce has built a fabulous eCommerce engine that integrates with many important providers of inventory, POS, shipping, tax calculation, etc. They offer all this at a reasonable fee. Their Achilles Heel is their website builder and they know it. The current WordPress headless play is probably a wise interim step... but LAMP is getting long in the tooth... Plan B.2? Pros Big Commerce have done an excellent job of identifying and integrating the components necessary for a very robust large scale online store. It is wrapped in a very inflexible templated front end that requires programming to break out of. They clearly recognized this shortcoming and have deftly pivoted to a headless model that tosses the client-side rendering to... WordPress. Cons The theming/template/programming model of native BigCommerce is an investment. It is a specialty that does not feel like a career investment, rather it is a commitment to be a Big Commerce partner/developer. I suppose that with a pool of large clients this might seem monetarily attractive, at the end of the pool with smaller clients and smaller jobs, customization work required will often exceed their needs or desires and even at the small business end of things, e-commerce websites have become content marketing tools as well as storefronts. The out of box BigCommerce sites just don't accommodate the rapid transformation required. A free WordPress plugin for headless BigCommerce machinery under the hood certainly addresses this... for now, but I see incredible advances in the flexibility and programming model of Wix. If (when?) they get that to scale to faster performance on larger datasets... look out World... Review Source EH Electra H. Ceo Retail Used the software for: 2+ years ### "Love it over woo commerce" May 22, 2022 5.0 If was fine as long as I had a web developer helping Pros The type of editing are seemingly endless Cons Unless you are web developer and wen designer it is very hard to customize your website alone. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Reason for choosing BigCommerce Felt it was the best option at the time Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Thought it would be easier and more stable Review Source Similar Products Featured ## Related categories [eCommerce](https://www.capterra.com/ecommerce-software/)[Shopping Cart](https://www.capterra.com/shopping-cart-software/)[Small Business eCommerce](https://www.capterra.com/small-business-ecommerce-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.