---
title: "BigCommerce Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is BigCommerce the right eCommerce solution for you? Explore 341 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/131883/Bigcommerce/reviews/"
page_type: "reviews"
language: "en"
---

BigCommerce

4.4 (341)

[View alternatives](https://www.capterra.com/p/131883/Bigcommerce/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 8th, 2026

# Reviews of BigCommerce

Ease of use

4.2

Customer Service

4.2

## Pros and Cons in Reviews

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“One of BigCommerce’s biggest strengths is its true hierarchical category structure. When we replatformed from WooCommerce, we evaluated BigCommerce Enterprise against Shopify Plus, and Shopify’s Collections simply couldn’t replicate our deep category/subcategory structure without relying on apps.“

March 14, 2026

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“BigCommerce appears more focused on agentic search initiatives and Feedonomics Surface, which doesn’t help onsite search relevance today.“

March 14, 2026

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“Theme customization has also been approachable for us. Because the theming system relies on standard web technologies, the theme editor and Script Manager made it easy to add small JavaScript calculators, light CSS tweaks, and other front‑end adjustments using only basic coding skills and some help from AI—work that would have otherwise required hiring a developer.“

March 14, 2026

TS

Tom S

DirectorInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years.

“Also, customising themes can be difficult if you don’t have web design knowledge.“

July 10, 2025

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“We replatformed from WooCommerce, launched on BigCommerce Pro, and upgraded to Enterprise within our first year as early growth exceeded expectations.“

March 14, 2026

AZ

Adnan Z

ManagerRetail, 2 - 10 employeesUsed the software for: Less than 6 months.

“Free themes are very limited,the page builder widgets do not support custom typeface ,there is no shipping discount available on any plan,Big Commerce does not let you set smart product rules that automatically categorize your inventory,The built in blog does not facilitate RSS feeds,“

March 12, 2023

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“Support has also been reliable overall, and after we upgraded from Pro to Enterprise, the responsiveness and depth of technical investigations noticeably improved.“

March 14, 2026

Lauren W

Customer Service RepresentativeMedical Devices, 2 - 10 employeesUsed the software for: 6-12 months.

“It is especially difficult to set up promotions. “

February 5, 2026

## Showing most helpful reviews

Showing 1-25 of 341 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jeremiah L.  
ECommerce Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Great budget host! "

December 27, 2025

4.0

Overall it was actually a great product to use and if I were to open an ECommerce site myself, I would consider them again.

Pros

Ease of use, integration capabilities, clean UI, organization of most used features were easy to find.

Cons

Random glitches, some add-ons stated they were compatible but were in fact not, some issues with image uploads.

Review Source

FA

Frank A.  
Head of Digital  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Flexible, Scalable Platform for Complex Catalogs and Hybrid D2C + B2B"

March 14, 2026

5.0

We replatformed from WooCommerce, launched on BigCommerce Pro, and upgraded to Enterprise within our first year as early growth exceeded expectations. Day‑to‑day, BigCommerce has been stable and low maintenance, which was a noticeable improvement over the hosting, updating, and plugin‑management overhead we dealt with previously. The platform has also scaled cleanly with our operational needs without forcing us into architectural changes or heavy refactoring as we grew. On our Enterprise agreement, the trailing‑12‑month overage model was the hardest part to model; clarify how yours works, and if you’re pacing over your tier before renewal, a mid‑contract upgrade can be cheaper than riding rolling overages. While broader third‑party support for Multi‑Storefront/Multi‑Location and a more modern native search experience would be welcome, BigCommerce overall has been reliable, capable, and straightforward to grow with.

Pros

One of BigCommerce’s biggest strengths is its true hierarchical category structure. When we replatformed from WooCommerce, we evaluated BigCommerce Enterprise against Shopify Plus, and Shopify’s Collections simply couldn’t replicate our deep category/subcategory structure without relying on apps. BigCommerce supports this natively, which made SEO planning and catalog organization much cleaner for us. Another standout is BigCommerce’s native product customization capabilities. The platform lets you add required acknowledgements, collect customer input via text or choice fields, and use the Product Pick List to let shoppers add compatible accessories or components directly from a product page. For anyone selling modular or configuration‑heavy products, this built‑in flexibility is extremely useful and reduces the need for app‑based workarounds. The Promotions editor is also very capable. I once suggested adding the ability to cap a percentage-based discount by a dollar amount, and that functionality eventually became available, which helps for certain promotional structures. For B2B, BigCommerce’s pricing tools are practical and flexible. On Enterprise, we choose between Customer Groups, Price Lists, or the Promotions engine depending on what fits the scenario, as each tool serves a distinct purpose. We also like that we can run D2C and B2B on the same platform—one catalog and promotions engine, with B2B‑specific pricing/visibility where needed—without maintaining separate stacks. The app ecosystem is solid as well. Shopify still leads in sheer quantity, but BigCommerce generally has strong options in each major category, and what’s available tends to serve mid‑market needs well. Theme customization has also been approachable for us. Because the theming system relies on standard web technologies, the theme editor and Script Manager made it easy to add small JavaScript calculators, light CSS tweaks, and other front‑end adjustments using only basic coding skills and some help from AI—work that would have otherwise required hiring a developer. Support has also been reliable overall, and after we upgraded from Pro to Enterprise, the responsiveness and depth of technical investigations noticeably improved.

Cons

The built‑in AI copywriter isn’t particularly strong, so we rely on external AI tools for generating product descriptions. The biggest limitation for us is the lack of broader third‑party support for Multi‑Storefront and Multi‑Location. BigCommerce provides both features, but many OMS, ERP, and inventory systems still don’t integrate with them in a way that makes a single‑backend, multi‑storefront setup truly practical. The potential is there, but until the ecosystem catches up, we maintain separate stores. Another issue is the way BigCommerce presents its negotiated or preferred card rates with Braintree on the pricing page. The advertised rates look very attractive, but in practice there was no clear path to obtaining them. Documentation didn’t explain how qualification works, support redirected us to Braintree, and even after meeting the listed conditions, it became evident that the rates weren’t realistically accessible. We eventually negotiated with other gateways and moved on. BigCommerce’s newer BigCommerce Payments offering for non‑Enterprise plans lists rates that seem much closer to what merchants actually see in reality. On the search side, Semantic Search was announced for 2024 but still hasn’t materialized. Meanwhile, Shopify’s native search has improved significantly, so BigCommerce currently lags unless you use a third‑party search solution. BigCommerce appears more focused on agentic search initiatives and Feedonomics Surface, which doesn’t help onsite search relevance today.

Alternatives considered

[Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/)

Reason for choosing BigCommerce

At the time we evaluated Shopify Plus, Shopify Payments couldn’t pay us out in both USD and CAD as a Canadian merchant, which was important because our site served both the U.S. and Canada. While they’ve since added multi‑currency payouts for certain Canadian stores, it wasn’t available then, and using a third‑party gateway would have triggered Shopify’s additional transaction fees. Shopify Plus was also considerably more expensive and we anticipated a higher ongoing app bill because several things we get natively on BigCommerce would require paid apps on Shopify. On top of that, we didn’t feel we could have achieved the same level of frontend quality, performance, SEO cleanliness, or overall flexibility without more customization work. In our view, Shopify’s main advantage was the sheer size of its app store, but when we compared everything else that mattered to us, BigCommerce offered much better value and fit.

Switched from

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[WordPress](https://www.capterra.com/p/131687/WordPress/)

We switched from WooCommerce because maintaining a WordPress‑based ecommerce stack had become too time‑consuming for a small team. Theme updates, plugin conflicts, hosting maintenance, and breakages were constant overhead. Even though our software costs have gone up since moving to BigCommerce, our business has grown significantly, and the platform removed a huge amount of technical friction. Not having to worry about updates, server issues, plugin compatibility, or babysitting the site has been worth the trade‑off, especially with the growth we’ve experienced.

Review Source

JG

Jessee G.  
Director of Media  
Media Production  
Used the software for: 2+ years

### " A robust e-commerce infrastructure"

July 23, 2026

5.0

BigCommerce delivers a smooth checkout experience for clients while diversifying revenue streams for J&J Soci

Pros

BigCommerce offers a complete solution to structure our digital store. Integration with our automated marketing software also enables effective abandoned cart recovery campaigns.

Cons

deep visual customization of page templates sometimes requires hiring a technical integrator, increasing initial store setup costs.

Review Source

Lauren W.  
Customer Service Representative  
Medical Devices  
Used the software for: 6-12 months

### "Do your research and make sure your demo is thorough"

February 5, 2026

3.0

Less than spectacular. Whenever I need to make changes, it takes much longer than I think it should take. The links for help don't answer the question you are looking for and send you to additional links that still don't solve the problem

Pros

The customer facing website looks good. I like the scrolling banner that runs across the home page, although I wish you could add another image or two.

Cons

It is very difficult to manipulate the templates that are set. It is especially difficult to set up promotions. Often when making changes to one area, it removes or changes information in another area.

Review Source

MC

Marie C.  
Sales Manager  
Mechanical or Industrial Engineering  
Used the software for: 1-2 years

### "BigCommerce Has Been a Game Changer"

March 18, 2026

5.0

Overall, my experience with BigCommerce has been highly positive. The tool has an intuitive interface with exceptional features that makes eCommerce functions run with efficiency.

Pros

BigCommerce is features rich which ensures we we get the value for our money as it meets all our needs. The interface is easy to navigate so new users do not struggle with this tool. The learning curve is easy even for users with no technical skills.

Cons

There is nothing to dislike about BigCommerce. The tool runs smoothly without any hitches. I really like it.

Review Source

MB

Melissa B.  
CMO  
Non-Profit Organization Management  
Used the software for: 2+ years

### "BigCommerce Meets Your eCommerce Selling Needs"

June 13, 2025

4.0

We have been using BigCommerce for nearly 8 years, and I have been pleased with the breadth of options we have to integrate other apps to enhance its use. We use B2B Ninja for our quoting tool, which integrates with BigCommerce (and they recently purchased), saving our staff order entry time.

Pros

I like the ease of product editing, the robust app marketplace, and the customer support. Thye have made improvements over the years to the UI, making it easier to customize, and you can work with many partners to customize your store.

Cons

I like the reporting capabilities and options the least. They seem limited and challenging to customize. I wish there were more out-of-the-box reporting options, particularly for products with variants. I would also like them to improve B2B Ninja, the quoting tool they purchased.

Review Source

RG

Rachel G.  
Finance and Business Operations Manager  
Food Production  
Used the software for: 2+ years

### "Great customization options and useful analytics"

April 8, 2026

5.0

Overall we've been very happy. We've recently reviewed all our options for redoing our website, and still decided BigCommerce was the best fit for us.

Pros

The ability to customise our website to suit a range of different products and markets. It also has great analytics.

Cons

The price is very high in comparison to other options, but it also is more suited to our needs. It also isn't as beginner friendly as other options we have explored.

Review Source

MLM

Mary Love M.  
Full-time Sales Associate  
Apparel & Fashion  
Used the software for: 1-2 years

### "Big Commerce User Perspective "

June 18, 2025

5.0

Overall, I liked this product and found it accessible after some training tutorials. I felt that I needed training to have a deeper grab on the platform’s functions.

Pros

Great integration tool to link our in store and online inventory & create promotional discounts that automatically apply

Cons

The platform requires you to have an understanding of “computer language” and necessitates you understand these “rules” to properly set up promotions

Review Source

TS

Tom S.  
Director  
Information Technology and Services  
Used the software for: 2+ years

### "Reliable platform that offers a good way to get your online store built. "

July 10, 2025

4.0

Very reliable, and offers a simple interface. I like how you can easily track orders and customers, and coupons are easy to set up. Links nicely with third parties (such as delivery partners, payment providers etc).

Pros

Easy to get started with - it straightforward to set up the eCommerce platform, and it integrates well with Sage Pay and Google merchant centre.

Cons

Pricing - when your sales pass a certain amount, it can become quite expensive. Also, customising themes can be difficult if you don’t have web design knowledge.

Review Source

VR

Verified Reviewer  
Digital Marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Lots of customization opportunities, but has a learning curve if beginner"

February 26, 2026

5.0

Happy with customization opportunities, but there was a bit of a learning curve as a result. Overall, very happy we moved forward with BigCommerce.

Pros

Abandoned cart recovery, multi-channel selling, advanced native SEO tools supplement our reporting capabilities, real-time shipping quotes

Cons

For enhanced customization, it trades off simple interface. However, our team went through training before using the platform which helped. Premium themes are on pricier side.

Review Source

AJ

Asher J.  
Financial Director  
Consumer Goods  
Used the software for: 2+ years

### "BigCommerce is a great online store solution."

June 7, 2021

5.0

We have used BigCommerce for over 6 years, and it has proved to be a fantastic online store solution, offering a simple interface, every feature you need, ease of payment for customers, and simple integration.

Pros

Order management is the strongest point of BigCommerce, and that is exactly what you want from an online store. Integration is simple and accurate, reporting and analytics are comprehensive, and the scalable pricing structure is the cherry on top. An excellent product.

Cons

I really don't have any complaints about BigCommerce. Oh wait, I thought of one - Stop asking me to change my password every 3 months - it's annoying !

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

Reason for choosing BigCommerce

We use both, but I feel BigCommerce is the better solution. It offers more features.

Review Source

JT

Jackie T.  
Business Manager  
Retail  
Used the software for: 2+ years

### "Happy over-all."

April 7, 2022

5.0

Over all I am happy with BigCommerce.

Pros

I like the store I created. I like the creative freedoms in BigCommerce. I find my way around easily. I like that I could use Quickbooks to process payments. At the time I started my online store that was not possible with Shopify.

Cons

You should be able to add locations to invoices. I don't print packing slips, just the invoices. I have to hand write the locations on the invoice for the person pulling items for the order. I wish I could sort the order of the items and have it stay that way! It takes a bit of time for the average Joe to learn their way around on BigCommerce. Once I got past the learning curve it became quite comfortable.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing BigCommerce

Because I wanted to integrate the payments with Quickbooks.

Switched from

[OpenCart](https://www.capterra.com/p/143516/OpenCart/)

OpenCart was very limited in its functions.

Review Source

DE

Dominique E.  
Marketing Officer  
Alternative Medicine  
Used the software for: 2+ years

### "Learning curve worth the investment"

June 14, 2024

5.0

Pros

BigCommerce is a great platform for growing businesses. From the 24/7/365 customer support to the various integrations that can be used. I find BigCommerce to be very beneficial for business growth, enhancement, and continuous support. The website templates are simple yet the platform does have a learning curve as things as not as simple as copy and paste. However, this personalization helps to make your website look unique.

Cons

The learning curve is the biggest challenge; however, BigCommerce has a wonderful customer support that helps you through any challenge you may find.

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

Better template design and updates and customer support with BigCommerece.

Review Source

MK

Mark K.  
Owner  
Retail  
Used the software for: 2+ years

### "Bigcommerce edged out the competition for my online store."

February 21, 2020

4.0

I tried several shopping cart e-commerce solutions and found that Bigcommerce suited my needs the most. I ended up using a free style template and customized it myself saving me a lot of money. Online and phone support are top notch!

Pros

The ease of use was a major factor in my decision to go with Bigcommerce. There are many choices out there for online retailers to build their storefront. I liked the ease of customization and the large amount of standard features. Their integration with online marketplaces and social media really saves a lot of time.

Cons

There is an annual sales cap that I'm worried about, but when I get to that point I will just upgrade the service to where I need it. There are not enough free store style templates available. Custom styles get very costly. Some features that should be standard are non existent.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing BigCommerce

For my use, it was the superior product.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

I liked the layout and template choices more with Bigcommerce.

Review Source

AS

Aaron S.  
Graphic Designer  
Computer Software  
Used the software for: 1-2 years

### "Good Option for Growing Ecommerce Sites"

March 12, 2026

5.0

BigCommerce feels like a platform built for stores that are already thinking about scaling. It includes a lot of ecommerce features by default, which can be helpful in the long run.

Pros

The platform offers solid product management tools and good performance even with larger catalogs. It’s nice not having to rely too much on external plugins.

Cons

The interface isn’t the most intuitive at first, and it may take some time to get comfortable with all the options available.

Review Source

AB

Anwar B.  
Marketing Manager  
Automotive  
Used the software for: 6-12 months

### "BigCommerce Review"

November 25, 2024

4.0

Great overall experience, multi-channel selling. can add products really easily, it has some great security features built in and was really easy to navigate and check orders etc

Pros

Its easy to navigate around the platform and its got some great features built in. there is a lot of customised options available and the customer support are also very helpful

Cons

some of the integrations have limitations which can effect the data sharing

Review Source

Kavindu Githsara K.  
System Specialist  
E-Learning  
Used the software for: 2+ years

### "Reliable and Powerful Ecommerce Management Platform"

December 7, 2022

5.0

First of all, i have to say, this platform will never collapse your financial stability. It really worth for your investment. BigCommerce is the main reason to grow our product sales in our business. This platform gives you ability to manage your all the business needs from one single place in a professional way. And this platform is not only to sell Digital Goods but also Physical Goods. BigCommerce offers a grate experience for both Business side and Customer side.

Pros

BigCommerce Support team is excellent. They respond to our inquires quickly with solutions. They are available on 24/7 for our support which is a grate thing about this platform that their competitors don t have. This platform offers lots of features that will help, any kind of online businesses. Such as Store setup, Inventory Management, Order Management, Marketing Tools, Website Builders and many more. Platform is very easy to adopt. Easy to configure. It offers many integration options with other tool, which makes this platform has no limitations. It has grate security features, so you have nothing to worry regarding any security issues. that helps us to build trust with our customer base. It has lots of custom templates that we can create colorful and attractive checkout pages and designs.

Cons

Their plans has Sale Limits. Also, the ability to recover abounded carts is available only in Higher-Tier Plans. Other than that, there is nothing to complain.

Review Source

RM

Rebecca M.  
President  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "I love BigCommerce"

June 30, 2021

5.0

Whenever an order is placed, I see it immediately in my email. I print the invoice, pass off to my staff, and they process using Ship Station, which is integrated through BigCommerce. All of our sales are saved and easy to search through on BigCommerce. When working with changing the look, etc., of the site, very easy to do. Customer service. Love the live chat option, and whenever I call I can talk with someone very quickly. Excellent service.

Pros

My business is a healthcare practice with a brick and mortar shop and online store for purchasing products and services. BigCommerce has been so easy to work with. I have been with them for some 10 years plus and couldn't be more satisfied. Customer service is top-notch, fast, and always available 24/7.

Cons

I want to be able to go in and make a printable catalogue. I don't know that any software provides that, so not a complaint.

Reason for choosing BigCommerce

Just better.

Review Source

Micah J.  
Owner  
Retail  
Used the software for: 2+ years

### "BigCommerce has made my online business possible "

November 3, 2022

5.0

Overall I have had a great experience. When I had some integration issues with my payment processor, they were easy to chat with and very helpful.

Pros

I like that it helps my small business look bigger. It’s easy to navigate and use on a daily basis.

Cons

There are only a handful of Free templates so many sites look similar.

Review Source

MS

Mattie S.  
eCommerce Manager  
Retail  
Used the software for: 2+ years

### "Good Until You Need To Integrate It With Other Software"

May 27, 2022

3.0

Overall, I like BigCommerce's eCommerce software, however I don't think it's for anyone that had a psychical store trying to start out online. If you are selling online only, it could be a good option.

Pros

Overall, for just only eCommerce, BigCommerce is great, and I have been using it for 10 years now. It is easy to use and customize, and has lots of great features (however you do have to pay for higher end features). No percentage fee is nice for smaller stores, but once you get to a certain scale, others offer no percentage as well with way more features.

Cons

The worst part about BigCommerce is their ability to integrate with outside software. Many small eCommerce stores are based out of a physical retail store, and there is NO easy, cheap, or even good way to integrate your in-store inventory with your BigCommerce inventory. For instance, if you use the popular Square POS in your retail shop, you have to pay an expensive 3rd party software for a janky, somewhat working system to that keeps your online inventory in sync with Square, so when you sell something in the store, it removes that stock online. BigCommerce refuses to take this issue seriously, which is unfortunate because I can't recommend it to anyone that has a physical retail store and wants to keep live inventory online.

Review Source

MGB

MAZAMASSO GEDEON B.  
Best tools  
Commercial Real Estate  
Used the software for: Less than 6 months

### "The best review"

October 3, 2024

4.0

It is a magnificent software that helped me make online selling easier. Easy and reliable use, billing, increased sales.

Pros

it allows me to create and manage my online store

Cons

The only aspect where I find that BigCommerce doesn't really measure up is site customization.

Review Source

MB

Mohammad B.  
Demand Generation Lead  
Computer Software  
Used the software for: 1-2 years

### "BigCommerce is the best e-commerce platform that ever existed"

July 21, 2022

5.0

The product is recommended for both B2C and B2B offers very user-friendly interface and outstanding customer services. We have managed our online store with BigCommerce and the company made us convert more than any other previous platforms.

Pros

The platform is simply extraordinary, very easy to use. -Great for web design and managing content within the website/online store -You can easily offer vouchers and discounts with add ons to prospects -Managing orders and processing orders is very simple and straightforward -Processing payments is great -Great for reviewing all the products and helps prospects decide what to buy

Cons

\-I would only point out as the pricing of the platform is the strength of the product as it is not expensive, but every add on comes with additional price which adds up for us. -Time to time updating themes have been problematic

Review Source

MG

Matt G.  
Director of eCommerce  
Apparel & Fashion  
Used the software for: 2+ years

### "Would switch if I could find something better"

March 30, 2018

3.0

Pros

Easy to get up and running. Features are some of the best offered in this class. Pricing doesn't take a cut off of sales.

Cons

Many advanced features lacking or cost extra, like filtered search and navigation. Bugs are fixed and new features are added based on number of requests as opposed to the severity or need of the fix or feature. As a result, some bugs can persist for years if only a few people have reported them. No release notes or detailed info on updates. Overall it seems the company is still run more like a startup as instead of an established company that's accountable to their customers. Seems they focus more on doing things that get them headlines, marketing material, and talking points instead of what most meets their customer's needs. They can be quite tonedeaf when it comes to understanding the way retail works and what the needs of small businesses really are. It's quite a shame as there is a lot of potential. The only reason I stay is because either the better platforms are unaffordable (Magento, Demandware, Netsuite, Miva, etc) or the ones comparable in price lack essential features or have their own problems that I can't workaround (Shopify, Volusion, etc.) So I'm stuck until we grow more. Don't get me wrong, they have improved greatly in the 6 years I've been with them, but they have a long way to go.

Review Source

BG

Billy G.  
Alpha Pup  
Computer Software  
Used the software for: 2+ years

### "Excellent Store Management Plumbing and Partner Alliances"

January 16, 2020

3.0

Big Commerce has built a fabulous eCommerce engine that integrates with many important providers of inventory, POS, shipping, tax calculation, etc. They offer all this at a reasonable fee. Their Achilles Heel is their website builder and they know it. The current WordPress headless play is probably a wise interim step... but LAMP is getting long in the tooth... Plan B.2?

Pros

Big Commerce have done an excellent job of identifying and integrating the components necessary for a very robust large scale online store. It is wrapped in a very inflexible templated front end that requires programming to break out of. They clearly recognized this shortcoming and have deftly pivoted to a headless model that tosses the client-side rendering to... WordPress.

Cons

The theming/template/programming model of native BigCommerce is an investment. It is a specialty that does not feel like a career investment, rather it is a commitment to be a Big Commerce partner/developer. I suppose that with a pool of large clients this might seem monetarily attractive, at the end of the pool with smaller clients and smaller jobs, customization work required will often exceed their needs or desires and even at the small business end of things, e-commerce websites have become content marketing tools as well as storefronts. The out of box BigCommerce sites just don't accommodate the rapid transformation required. A free WordPress plugin for headless BigCommerce machinery under the hood certainly addresses this... for now, but I see incredible advances in the flexibility and programming model of Wix. If (when?) they get that to scale to faster performance on larger datasets... look out World...

Review Source

EH

Electra H.  
Ceo  
Retail  
Used the software for: 2+ years

### "Love it over woo commerce"

May 22, 2022

5.0

If was fine as long as I had a web developer helping

Pros

The type of editing are seemingly endless

Cons

Unless you are web developer and wen designer it is very hard to customize your website alone.

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)

Reason for choosing BigCommerce

Felt it was the best option at the time

Switched from

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

Thought it would be easier and more stable

Review Source

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