# BigCommerce Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BigCommerce the right eCommerce solution for you? Explore 339 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/131883/Bigcommerce/reviews --- BigCommerce 4.4 (339) [View alternatives](https://www.capterra.com/p/131883/Bigcommerce/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 15th, 2026 # Reviews of BigCommerce Ease of use 4.2 Customer Service 4.2 ## Pros and Cons in Reviews FA Frank A Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years. “One of BigCommerce’s biggest strengths is its true hierarchical category structure. When we replatformed from WooCommerce, we evaluated BigCommerce Enterprise against Shopify Plus, and Shopify’s Collections simply couldn’t replicate our deep category/subcategory structure without relying on apps.“ March 14, 2026 FA Frank A Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years. “BigCommerce appears more focused on agentic search initiatives and Feedonomics Surface, which doesn’t help onsite search relevance today.“ March 14, 2026 FA Frank A Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years. “Theme customization has also been approachable for us. Because the theming system relies on standard web technologies, the theme editor and Script Manager made it easy to add small JavaScript calculators, light CSS tweaks, and other front‑end adjustments using only basic coding skills and some help from AI—work that would have otherwise required hiring a developer.“ March 14, 2026 TS Tom S DirectorInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “Also, customising themes can be difficult if you don’t have web design knowledge.“ July 10, 2025 FA Frank A Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years. “We replatformed from WooCommerce, launched on BigCommerce Pro, and upgraded to Enterprise within our first year as early growth exceeded expectations.“ March 14, 2026 Lauren W Customer Service RepresentativeMedical Devices, 2 - 10 employeesUsed the software for: 6-12 months. “It is especially difficult to set up promotions. “ February 5, 2026 MB Melissa B CMONon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “Thye have made improvements over the years to the UI, making it easier to customize, and you can work with many partners to customize your store.“ June 13, 2025 AZ Adnan Z ManagerRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “Free themes are very limited,the page builder widgets do not support custom typeface ,there is no shipping discount available on any plan,Big Commerce does not let you set smart product rules that automatically categorize your inventory,The built in blog does not facilitate RSS feeds,“ March 12, 2023 ## Showing most helpful reviews Showing 1-25 of 339 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jeremiah L. ECommerce Consultant Marketing and Advertising Used the software for: 2+ years ### "Great budget host! " December 27, 2025 4.0 Overall it was actually a great product to use and if I were to open an ECommerce site myself, I would consider them again. Pros Ease of use, integration capabilities, clean UI, organization of most used features were easy to find. Cons Random glitches, some add-ons stated they were compatible but were in fact not, some issues with image uploads. Review Source FA Frank A. Head of Digital Business Supplies and Equipment Used the software for: 2+ years ### "Flexible, Scalable Platform for Complex Catalogs and Hybrid D2C + B2B" March 14, 2026 5.0 We replatformed from WooCommerce, launched on BigCommerce Pro, and upgraded to Enterprise within our first year as early growth exceeded expectations. Day‑to‑day, BigCommerce has been stable and low maintenance, which was a noticeable improvement over the hosting, updating, and plugin‑management overhead we dealt with previously. The platform has also scaled cleanly with our operational needs without forcing us into architectural changes or heavy refactoring as we grew. On our Enterprise agreement, the trailing‑12‑month overage model was the hardest part to model; clarify how yours works, and if you’re pacing over your tier before renewal, a mid‑contract upgrade can be cheaper than riding rolling overages. While broader third‑party support for Multi‑Storefront/Multi‑Location and a more modern native search experience would be welcome, BigCommerce overall has been reliable, capable, and straightforward to grow with. Pros One of BigCommerce’s biggest strengths is its true hierarchical category structure. When we replatformed from WooCommerce, we evaluated BigCommerce Enterprise against Shopify Plus, and Shopify’s Collections simply couldn’t replicate our deep category/subcategory structure without relying on apps. BigCommerce supports this natively, which made SEO planning and catalog organization much cleaner for us. Another standout is BigCommerce’s native product customization capabilities. The platform lets you add required acknowledgements, collect customer input via text or choice fields, and use the Product Pick List to let shoppers add compatible accessories or components directly from a product page. For anyone selling modular or configuration‑heavy products, this built‑in flexibility is extremely useful and reduces the need for app‑based workarounds. The Promotions editor is also very capable. I once suggested adding the ability to cap a percentage-based discount by a dollar amount, and that functionality eventually became available, which helps for certain promotional structures. For B2B, BigCommerce’s pricing tools are practical and flexible. On Enterprise, we choose between Customer Groups, Price Lists, or the Promotions engine depending on what fits the scenario, as each tool serves a distinct purpose. We also like that we can run D2C and B2B on the same platform—one catalog and promotions engine, with B2B‑specific pricing/visibility where needed—without maintaining separate stacks. The app ecosystem is solid as well. Shopify still leads in sheer quantity, but BigCommerce generally has strong options in each major category, and what’s available tends to serve mid‑market needs well. Theme customization has also been approachable for us. Because the theming system relies on standard web technologies, the theme editor and Script Manager made it easy to add small JavaScript calculators, light CSS tweaks, and other front‑end adjustments using only basic coding skills and some help from AI—work that would have otherwise required hiring a developer. Support has also been reliable overall, and after we upgraded from Pro to Enterprise, the responsiveness and depth of technical investigations noticeably improved. Cons The built‑in AI copywriter isn’t particularly strong, so we rely on external AI tools for generating product descriptions. The biggest limitation for us is the lack of broader third‑party support for Multi‑Storefront and Multi‑Location. BigCommerce provides both features, but many OMS, ERP, and inventory systems still don’t integrate with them in a way that makes a single‑backend, multi‑storefront setup truly practical. The potential is there, but until the ecosystem catches up, we maintain separate stores. Another issue is the way BigCommerce presents its negotiated or preferred card rates with Braintree on the pricing page. The advertised rates look very attractive, but in practice there was no clear path to obtaining them. Documentation didn’t explain how qualification works, support redirected us to Braintree, and even after meeting the listed conditions, it became evident that the rates weren’t realistically accessible. We eventually negotiated with other gateways and moved on. BigCommerce’s newer BigCommerce Payments offering for non‑Enterprise plans lists rates that seem much closer to what merchants actually see in reality. On the search side, Semantic Search was announced for 2024 but still hasn’t materialized. Meanwhile, Shopify’s native search has improved significantly, so BigCommerce currently lags unless you use a third‑party search solution. BigCommerce appears more focused on agentic search initiatives and Feedonomics Surface, which doesn’t help onsite search relevance today. Alternatives considered [Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/) Reason for choosing BigCommerce At the time we evaluated Shopify Plus, Shopify Payments couldn’t pay us out in both USD and CAD as a Canadian merchant, which was important because our site served both the U.S. and Canada. While they’ve since added multi‑currency payouts for certain Canadian stores, it wasn’t available then, and using a third‑party gateway would have triggered Shopify’s additional transaction fees. Shopify Plus was also considerably more expensive and we anticipated a higher ongoing app bill because several things we get natively on BigCommerce would require paid apps on Shopify. On top of that, we didn’t feel we could have achieved the same level of frontend quality, performance, SEO cleanliness, or overall flexibility without more customization work. In our view, Shopify’s main advantage was the sheer size of its app store, but when we compared everything else that mattered to us, BigCommerce offered much better value and fit. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[WordPress](https://www.capterra.com/p/131687/WordPress/) We switched from WooCommerce because maintaining a WordPress‑based ecommerce stack had become too time‑consuming for a small team. Theme updates, plugin conflicts, hosting maintenance, and breakages were constant overhead. Even though our software costs have gone up since moving to BigCommerce, our business has grown significantly, and the platform removed a huge amount of technical friction. Not having to worry about updates, server issues, plugin compatibility, or babysitting the site has been worth the trade‑off, especially with the growth we’ve experienced. Review Source Lauren W. Customer Service Representative Medical Devices Used the software for: 6-12 months ### "Do your research and make sure your demo is thorough" February 5, 2026 3.0 Less than spectacular. Whenever I need to make changes, it takes much longer than I think it should take. The links for help don't answer the question you are looking for and send you to additional links that still don't solve the problem Pros The customer facing website looks good. I like the scrolling banner that runs across the home page, although I wish you could add another image or two. Cons It is very difficult to manipulate the templates that are set. It is especially difficult to set up promotions. Often when making changes to one area, it removes or changes information in another area. Review Source SH Scott H. President Cosmetics Used the software for: 2+ years ### "Great Product " April 10, 2025 5.0 10 out of 10, great product and exceptional support Pros Its user friendly, and easily customizable. Cons Nothing comes to mind, I really like using the platform Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing BigCommerce functionality and cost were the biggest factors. Switched from [AspDotNetStorefront](https://www.capterra.com/p/33857/AspDotNetStorefront/) Need to custom program any/all changes that we wanted to make. Review Source MB Melissa B. CMO Non-Profit Organization Management Used the software for: 2+ years ### "BigCommerce Meets Your eCommerce Selling Needs" June 13, 2025 4.0 We have been using BigCommerce for nearly 8 years, and I have been pleased with the breadth of options we have to integrate other apps to enhance its use. We use B2B Ninja for our quoting tool, which integrates with BigCommerce (and they recently purchased), saving our staff order entry time. Pros I like the ease of product editing, the robust app marketplace, and the customer support. Thye have made improvements over the years to the UI, making it easier to customize, and you can work with many partners to customize your store. Cons I like the reporting capabilities and options the least. They seem limited and challenging to customize. I wish there were more out-of-the-box reporting options, particularly for products with variants. I would also like them to improve B2B Ninja, the quoting tool they purchased. Review Source MLM Mary Love M. Full-time Sales Associate Apparel & Fashion Used the software for: 1-2 years ### "Big Commerce User Perspective " June 18, 2025 5.0 Overall, I liked this product and found it accessible after some training tutorials. I felt that I needed training to have a deeper grab on the platform’s functions. Pros Great integration tool to link our in store and online inventory & create promotional discounts that automatically apply Cons The platform requires you to have an understanding of “computer language” and necessitates you understand these “rules” to properly set up promotions Review Source MC Marie C. Sales Manager Mechanical or Industrial Engineering Used the software for: 1-2 years ### "BigCommerce Has Been a Game Changer" March 18, 2026 5.0 Overall, my experience with BigCommerce has been highly positive. The tool has an intuitive interface with exceptional features that makes eCommerce functions run with efficiency. Pros BigCommerce is features rich which ensures we we get the value for our money as it meets all our needs. The interface is easy to navigate so new users do not struggle with this tool. The learning curve is easy even for users with no technical skills. Cons There is nothing to dislike about BigCommerce. The tool runs smoothly without any hitches. I really like it. Review Source RG Rachel G. Finance and Business Operations Manager Food Production Used the software for: 2+ years ### "Great customization options and useful analytics" April 8, 2026 5.0 Overall we've been very happy. We've recently reviewed all our options for redoing our website, and still decided BigCommerce was the best fit for us. Pros The ability to customise our website to suit a range of different products and markets. It also has great analytics. Cons The price is very high in comparison to other options, but it also is more suited to our needs. It also isn't as beginner friendly as other options we have explored. Review Source VR Verified Reviewer Digital Marketer Marketing and Advertising Used the software for: 6-12 months ### "Lots of customization opportunities, but has a learning curve if beginner" February 26, 2026 5.0 Happy with customization opportunities, but there was a bit of a learning curve as a result. Overall, very happy we moved forward with BigCommerce. Pros Abandoned cart recovery, multi-channel selling, advanced native SEO tools supplement our reporting capabilities, real-time shipping quotes Cons For enhanced customization, it trades off simple interface. However, our team went through training before using the platform which helped. Premium themes are on pricier side. Review Source AS Aaron S. Graphic Designer Computer Software Used the software for: 1-2 years ### "Good Option for Growing Ecommerce Sites" March 12, 2026 5.0 BigCommerce feels like a platform built for stores that are already thinking about scaling. It includes a lot of ecommerce features by default, which can be helpful in the long run. Pros The platform offers solid product management tools and good performance even with larger catalogs. It’s nice not having to rely too much on external plugins. Cons The interface isn’t the most intuitive at first, and it may take some time to get comfortable with all the options available. Review Source CT Clint T. President Retail Used the software for: 1-2 years ### "BigCommerce is great for your online business." February 20, 2023 5.0 Pros Big Commerce is very easy to use and integrates with many other small business software providers. My website looks great! Cons I have had no issues with Big Commerce other than my payment provider (Square) losing sync with the website every 30 days. This issue has been corrected though. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[Square Online](https://www.capterra.com/p/275800/Square-Online/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing BigCommerce I felt that Big Commerce offered a great value and was easier to use than the other platforms that I previewed. Review Source MK Mark K. Owner Retail Used the software for: 2+ years ### "Bigcommerce edged out the competition for my online store." February 21, 2020 4.0 I tried several shopping cart e-commerce solutions and found that Bigcommerce suited my needs the most. I ended up using a free style template and customized it myself saving me a lot of money. Online and phone support are top notch! Pros The ease of use was a major factor in my decision to go with Bigcommerce. There are many choices out there for online retailers to build their storefront. I liked the ease of customization and the large amount of standard features. Their integration with online marketplaces and social media really saves a lot of time. Cons There is an annual sales cap that I'm worried about, but when I get to that point I will just upgrade the service to where I need it. There are not enough free store style templates available. Custom styles get very costly. Some features that should be standard are non existent. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing BigCommerce For my use, it was the superior product. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) I liked the layout and template choices more with Bigcommerce. Review Source AR Andrew R. Purchasing Retail Used the software for: 2+ years ### "Solid e-commerce platform" May 12, 2025 5.0 A big improvement from previous platform. Very happy with Big Commerce. Pros Ease of use across channels. The challenge of creating a universal platform for an array of applications has been met for most users. Cons Limited native resources, however many options for additional features to be added. Review Source PD Phil D. Ecommerce Technical Manager Marketing and Advertising Used the software for: 1-2 years ### "Great CMS Platform" October 23, 2024 4.0 Happy, think it is a top 3 ecommerce CMS and an alternative to the likes of Shopify Pros Easy to use with a clean UI. Lots of data points in the backend Drag and drop builder means that you can build a frontend without much technical knowlege Cons Some more advanced functionality isn't possible due to a plugin not being availble or code not being able to be injected Review Source KP Krunal P. Cyber Risk and Analysis Information Technology and Services Used the software for: 2+ years ### "Review of BigCommerce" June 30, 2024 5.0 Pros BigCommerce extends a secure and reliable platform to create customizable apps without sacrificing a lot of time. This creates room for attraction for users. Cons BigCommerce may require more development for extensive projects. It is important to check project scope before considering BigCommerce no matter the business type of small business or enterprise. Review Source Nickolas V. Publisher and Retreat Leader Publishing Used the software for: 2+ years ### "The Perfect Solution For My Needs" December 20, 2022 5.0 I have been using BigCommerce for the past year to run my online store, and I am extremely satisfied with its performance. One of the standout features of this software is its robust and user-friendly e-commerce platform. It's easy to set up and manage products, process orders, and handle shipping and tax calculations.Another feature that I really appreciate is the integration with various payment gateways, such as PayPal and Stripe. This has made it easy for me to accept payments from my customers and has streamlined my checkout process.Overall, I highly recommend BigCommerce to any business owner looking for a reliable and feature-rich e-commerce platform. Its many features and intuitive design make it a valuable asset for any online store. Pros One of the biggest benefits of BigCommerce is its comprehensive marketing and SEO tools. These tools have helped me to effectively promote my products and drive traffic to my store. For example, I have used the built-in email marketing tool to send targeted campaigns to my customers, and I have used the SEO tools to optimize my product pages for search engines. Cons BigCommerce provides a wide range of features and functionality, but some users may find that they are limited in their ability to customize certain aspects of their store. For example, users may not be able to fully customize the design or layout of their store, or they may be limited in their ability to add custom functionality or integrations. Reason for choosing BigCommerce Wordpress, Shopify Review Source RM Rebecca M. President Health, Wellness and Fitness Used the software for: 2+ years ### "I love BigCommerce" June 30, 2021 5.0 Whenever an order is placed, I see it immediately in my email. I print the invoice, pass off to my staff, and they process using Ship Station, which is integrated through BigCommerce. All of our sales are saved and easy to search through on BigCommerce. When working with changing the look, etc., of the site, very easy to do. Customer service. Love the live chat option, and whenever I call I can talk with someone very quickly. Excellent service. Pros My business is a healthcare practice with a brick and mortar shop and online store for purchasing products and services. BigCommerce has been so easy to work with. I have been with them for some 10 years plus and couldn't be more satisfied. Customer service is top-notch, fast, and always available 24/7. Cons I want to be able to go in and make a printable catalogue. I don't know that any software provides that, so not a complaint. Reason for choosing BigCommerce Just better. Review Source Micah J. Owner Retail Used the software for: 2+ years ### "BigCommerce has made my online business possible " November 3, 2022 5.0 Overall I have had a great experience. When I had some integration issues with my payment processor, they were easy to chat with and very helpful. Pros I like that it helps my small business look bigger. It’s easy to navigate and use on a daily basis. Cons There are only a handful of Free templates so many sites look similar. Review Source JL Jason L. Internet Marketing Analyst Pharmaceuticals Used the software for: 2+ years ### "An outstanding ecommerce platform with great pricing and an amazing quality" July 31, 2022 4.0 Pros The platform is easy to use, and non-trained or non-technical users are able to use the platform. Comes in a very good pricing structure which is appealing to small and medium-sized businesses. Great website builder and CMS, perfect for creating products and product categories and managing SKUs. Order management, payment processing, shipping and taxation are very straightforward and useful for users. The platform is highly customizable and is one of the best eCommerce platforms in the market. Cons The pricing for the platform is great but every add-on or plugin is paid which adds a huge cost for businesses as they expand, which makes them almost pay the same amount as other eCommerce platforms. Reporting and analytics are very basic, and not customizable as per analyst standards. Changing themes or anything within the backend requires expertise in HTML/CSS. Review Source VR Verified Reviewer Content Writer Marketing and Advertising Used the software for: 6-12 months ### "BigCommerce Review" June 24, 2022 5.0 BigCommerce is a platform that has helped me to build my online store. It is easy to use and has a wide variety of features that allow you to customize your store to your needs. I have found the customer service to be excellent, and they are always available to help you with any questions or problems you may have. Overall, I would highly recommend BigCommerce to anyone looking to build an online store. Pros There are many reasons to love BigCommerce, but here are just a few of the top pros: 1. BigCommerce is incredibly easy to use, even for beginners. The platform is intuitive and straightforward, so you can start selling products right away. 2. There are tons of features and integrations available, so you can customize your store to fit your unique needs. 3. BigCommerce is reliable and secure, so you can feel confident that your data is safe and protected. 4. Customer support is excellent, and they're always happy to help with any questions or issues you may have. 5. The platform is constantly evolving and improving, so you can always count on getting the latest features and updates. Cons BigCommerce doesn't offer as much flexibility as other platforms when it comes to design and customization. Review Source MS Max S. Director of Systems Operations E-Learning Used the software for: 2+ years ### "Terrific admin UI and purchaser experience - BigCommerce will not fix bugs customers find" May 8, 2020 3.0 The software has been solid for our customers and the administration UI is very easy to use. We have outstanding technical issues that have been open for more than a year and are still not resolved (HTTP status 500 errors that intermittently are returned from their backend APIs) - they say they cannot see the errors in their backend logs and we must send them examples even though we have this happen 10-12 times a day, continually, for over a year. Their Stripe integration does not include the email address field when they send payment requests to Stripe, so customers do not get a credit card receipt from Stripe. Requesting this be changed resulted in them telling us only 1 other customer wanted this feature and that we should switch to Authorize or Brain Tree because it works with those processors) - this felt like a move to downplay the use of Stripe and push us towards vendors that BigCommerce perhaps prefers? It is hard to believe we are the only customer that would want Stripe to send CC receipts to customers - their built-in receipt mechanism does not allow a store to include the last 4 digits of the credit card in the receipt the store sends, which means customers have to call in to customer support when they are organizational customers to figure out which CC is used - a very poor experience for our customers and for our customer support team. Pros It is highly customizable, has most of the features you'd expect in an e-commerce solution, and the APIs are well-documented. Cons \* Seemingly easy solutions to known issues get stuck in their support bureaucracy and disappear \* Their logging does not allow software engineers nor CSRs to see the specifics of errors - customers must provide client-side stack traces to help them find errors on their backend (for example, API calls that return HTTP status 500) Reason for choosing BigCommerce Was chosen before I joined the company. Review Source MB Mohammad B. Demand Generation Lead Computer Software Used the software for: 1-2 years ### "BigCommerce is the best e-commerce platform that ever existed" July 21, 2022 5.0 The product is recommended for both B2C and B2B offers very user-friendly interface and outstanding customer services. We have managed our online store with BigCommerce and the company made us convert more than any other previous platforms. Pros The platform is simply extraordinary, very easy to use. -Great for web design and managing content within the website/online store -You can easily offer vouchers and discounts with add ons to prospects -Managing orders and processing orders is very simple and straightforward -Processing payments is great -Great for reviewing all the products and helps prospects decide what to buy Cons \-I would only point out as the pricing of the platform is the strength of the product as it is not expensive, but every add on comes with additional price which adds up for us. -Time to time updating themes have been problematic Review Source MG Matt G. Director of eCommerce Apparel & Fashion Used the software for: 2+ years ### "Would switch if I could find something better" March 30, 2018 3.0 Pros Easy to get up and running. Features are some of the best offered in this class. Pricing doesn't take a cut off of sales. Cons Many advanced features lacking or cost extra, like filtered search and navigation. Bugs are fixed and new features are added based on number of requests as opposed to the severity or need of the fix or feature. As a result, some bugs can persist for years if only a few people have reported them. No release notes or detailed info on updates. Overall it seems the company is still run more like a startup as instead of an established company that's accountable to their customers. Seems they focus more on doing things that get them headlines, marketing material, and talking points instead of what most meets their customer's needs. They can be quite tonedeaf when it comes to understanding the way retail works and what the needs of small businesses really are. It's quite a shame as there is a lot of potential. The only reason I stay is because either the better platforms are unaffordable (Magento, Demandware, Netsuite, Miva, etc) or the ones comparable in price lack essential features or have their own problems that I can't workaround (Shopify, Volusion, etc.) So I'm stuck until we grow more. Don't get me wrong, they have improved greatly in the 6 years I've been with them, but they have a long way to go. Review Source BG Billy G. Alpha Pup Computer Software Used the software for: 2+ years ### "Excellent Store Management Plumbing and Partner Alliances" January 16, 2020 3.0 Big Commerce has built a fabulous eCommerce engine that integrates with many important providers of inventory, POS, shipping, tax calculation, etc. They offer all this at a reasonable fee. Their Achilles Heel is their website builder and they know it. The current WordPress headless play is probably a wise interim step... but LAMP is getting long in the tooth... Plan B.2? Pros Big Commerce have done an excellent job of identifying and integrating the components necessary for a very robust large scale online store. It is wrapped in a very inflexible templated front end that requires programming to break out of. They clearly recognized this shortcoming and have deftly pivoted to a headless model that tosses the client-side rendering to... WordPress. Cons The theming/template/programming model of native BigCommerce is an investment. It is a specialty that does not feel like a career investment, rather it is a commitment to be a Big Commerce partner/developer. I suppose that with a pool of large clients this might seem monetarily attractive, at the end of the pool with smaller clients and smaller jobs, customization work required will often exceed their needs or desires and even at the small business end of things, e-commerce websites have become content marketing tools as well as storefronts. The out of box BigCommerce sites just don't accommodate the rapid transformation required. A free WordPress plugin for headless BigCommerce machinery under the hood certainly addresses this... for now, but I see incredible advances in the flexibility and programming model of Wix. If (when?) they get that to scale to faster performance on larger datasets... look out World... Review Source EH Electra H. Ceo Retail Used the software for: 2+ years ### "Love it over woo commerce" May 22, 2022 5.0 If was fine as long as I had a web developer helping Pros The type of editing are seemingly endless Cons Unless you are web developer and wen designer it is very hard to customize your website alone. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Reason for choosing BigCommerce Felt it was the best option at the time Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Thought it would be easier and more stable Review Source Similar Products Featured