Who Uses This Software?

Ecommerce and SaaS companies


Average Ratings

13 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $125.00/month
  • Pricing Details
    Monthly pricing plans - Save 15% with an annual plan.
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Vero
  • www.getvero.com
  • Founded 2012
  • Australia

About Vero

An event-driven email and push notifications platform that enables engineering, product, and marketing teams to collaborate on designing and delivering valuable customer communications. Vero lets you harness your data to create communications that deliver your customers more value - email communications that are a true extension of your product.


Vero Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • A/B Testing
  • Analytics
  • Campaign Segmentation
  • Contextual Targeting
  • Device Targeting
  • Expiry Notifications
  • Geo Targeting
  • Mobile Notifications
  • Notification Scheduling
  • Visual Notifications
  • Web Notifications

Vero Reviews Recently Reviewed!


Most powerful tool for data-driven marketers ever!

Apr 17, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Vero enabled us to accelerate our business growth. Thanks to them our email marketing now makes 15% of our total revenue. There are many tools, that promise being able to do everything across all channels, but lack in just being good at one thing. Vero is a very strong tool in its space as ESP, priceworthy and I very recommend it for any data-driven business that works with newsletters or behavioral-based messaging. It is by far the only tool on the market that allows you in a very convienent way to pull in dynamic content to you emails with your very own API using the feature Fusion. There are no developers any longer required keeping your marketing teams independed and on a fast track. It is as powerful as any other enterprise platform, but 1000 times easier to use and you dont need any technical consultants to just make a small fix. As we intgrated also with Segment we had all user activities in real time in vero allowing us to follow any user journey and improving our CRM marketing big times. Most of all we enjoy ther support teams who are with you at any time with rocket-fast response times.

Cons: As your business and your userbase is growing Vero needs some more minutes to evaluate people part of triggers and segments. They rebuilt their backend to cover up and took our suggestens very serious. Maybe we got to spoilt ;-)

Overall: Dynamic and behavioral-based email marketing, which is easy to use even for marketers.

Capterra loader

The perfect system to send the right message, at the right time, to the right person.

Jun 06, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: - Ability to send web, mobile and cloud events to Vero, in order to segment and send emails at a granular level dependant on customer behaviour in our products. Campaign Monitor and Mailchimp do not have this ability.

- Integration with Segment and Zapier

- Incredible customer support

- Built for the technical marketer

- Ability to debug in multiple projects

- Nominate a static IP provider like SendGrid to maintain IP and domain repuatation

Cons: - Interface can take time to navigate around, list views provide limited information (it's an email system, not a CRM)

- Because the system is built around 'what a customer did', segmentation based on 'who the customer is' is more limited (triggers for changes in tags, changes in field properties, when they first started existing etc).

- Pre-made email templating is limited, but if you know what you're doing with HTML templates, it is of no impact.

Overall: The ability to have granular control on when a customer is sent email communication. It's not based on lists, it's based on their behavior.

Capterra loader

Continually improving product and very good Customer Support

Jan 25, 2019
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Vero offers very good possibilities to operate at scale. It also offers an interface that makes it quite easy to get started with setting up campaigns. The way that Vero is set up helps us to deliver large amounts of multi lingual AND multi brand e-mails through the same system and production environment. Another positive thing is that Vero releases value adding updates on a frequent base, indicating that the product is developing in the right direction.

Cons: Some functionalities are not 100% (mature) yet. For example if you have a large number of campaings there should be easier ways to group and keep track of hem. Also there's no solution yet for making changes to a large number of campaings that use the same template. This can cost a marketeer manual work if there are many campaings that need to be manipulated individually.

Overall: We deliver millions of transactional, behavioural and newsletter e-mails a year via Vero. Even though the product is still developing it does work properly. When something happens or help is needed the Vero crew is always prepared to help out. Their staff and founder are very customer centric.

Great for startups getting started with email marketing and transaction emails

Jan 25, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Having every type of email under the same roof is a definite plus. We used to have subscriptions to several services to accomplish what we were doing in Vero.

Cons: The email templates could use more love. They really need a wysiwyg interface, so that non-technical colleagues can easily design and send emails. They only currently have support for importing HTML and modifying copy.

Overall: Unlike other services, Vero handles transactional emails in addition to triggered and marketing emails. This allow you to have everything under the same roof. The UI is fairly easy to navigate and the team has been adding new features regularly. The customer service is also really responsive and helpful with the founder helping us on a few occasions.

The Future of Event Driven Communication

Jan 24, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: This is the most versatile event-based marketing solution out there. Vero can quickly scale its data ingestion to process large volumes of data to trigger email or push notifications to customers.

Cons: Only downside is that it doesn't integrate with Facebook, Twilio and other similar channels.

Overall: Exceptional. The Vero team provide the most real time customer service you've ever experienced.

Best customer support - an amazing team

Jan 24, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: - The focus on data-driven email marketing and prioritisation of HTML email as opposed to drag and drop builders

- The dedication of the incredible Vero team to providing 24/7 customer support through Slack

Cons: - Some features missing, particularly in regards to flexible segmentation

Overall: We love Vero! Incredible email marketing software that has had a great impact on our online sales

Capterra loader

Great value

Sep 18, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Ease of use, right features for our business needs (fusion is great) and great valie for money!

Cons: Like all tools, has occasional slowness / degraded services.. But at least it has been improving!

Compare your automation needs with Vero's capabilities to see if it is a match for you

Feb 17, 2018
3/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: Compared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why? Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking.

Cons: The platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs.

Really powerful platform

Jun 08, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: When it comes down to it Vero is a really powerful platform for transactional or behavioral campaigns. While it may have a higher learning curve at the end of the day it's a key part of our business.

Cons: Sometimes they have to turn the search cluster off or a little bug is found. Because it's a smaller company that is a price you pay. But it's okay and usually just a small delay. Well worth it.

Overall: We use this for all our automated campaigns, it has helped us for marketing and sales.

Make sure your developer likes it

Nov 03, 2016
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: Great automation choice if you need to save money from the overpriced giants.

Cons: Limited tracking and marketing data collection. Very dependent on what your development team can do with Vero and its API.

Overall: If you trial Vero as a marketer, you can do almost nothing on your own. Several developers have said the API is pretty friendly but still has some limitations. First item of importance is to know Vero is not in any way a CRM nor does it claim to be. You will 100% need to connect a CRM via API. A good developer can do a lot with Vero but the interface itself is still fairly basic for your marketer. There is also limited tracking compared to some of the big marketing automation providers.

Real systems for emails

Jan 29, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Instead of focusing on a few flashy features, Vero nails it with a system of tasks you can do with email marketing.

Cons: The interface is simple but sometimes too simple, it feels like the wrong tab is opened a lot.

Overall: Vero finally let us use a piece of email software that we can share with multiple teams without worrying about breaking any of the moving pieces. It doesn't feel fragile yet it remains very powerful.

Capterra loader

Vero- Good but dont expect wonderful UX

Jan 29, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
Likely
Extremely
Likely

Pros: functional and most tasks can be done quite efficiently once you learn the software and navigation

value for money

Cons: their own CDN has bad delivery rates and you need to integrate your own realistically

bad UX

not easy for novice user to navigate vs other platforms such as mailchimp or sendgrid

Overall: I like it but I would say you need to be an experienced email marketer to get the most from it

Poor UI design and performance

Jan 25, 2019
3/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
Likely
Extremely
Likely

Pros: Its basic functionality does work, so in the sense that it is within the lower costing solutions on the market mean that it does what it needs to.

Cons: - Poor UI throughout, compared to other tools of this nature (MailChimp for example) nothing works in a manner that feels aligned with modern UI design or user expectations.

- Poor performance - when you look at other modern marketing tools, having to wait for data dumps, for segments to load and be calculated (especially when they are only a few thousand in size) is crazy.

Overall: It's okay, would only use if I had no alternatives.