---
title: "Vero Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Vero Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more."
source_url: "https://www.capterra.com/p/132215/Vero/"
page_type: "product"
language: "en"
publication_date: "2026-10-19"
---

# 

 Vero Software Review 2026: Features, Integrations, Pros & Cons

Last updated on October 19, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Vero

## What is Vero?

Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count.

## What is Vero used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)

Top alternative

Featured

Overall rating

Based on 30 user reviews

Reviews sentiment

Positive

90%

Neutral

10%

Negative

0%

Starting price

$54

Flat Rate, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Vero?[Manage this product listing](https://www.g2.com/products/getvero/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Vero

4.4 (30)

VS.

[4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting Price

$54

Flat Rate, Per Month

Starting Price

$10

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (30)

Ease Of Use

4.2 (2,694)

Value For Money

4.5 (27)

Value For Money

4.2 (1,980)

Customer Service

4.7 (26)

Customer Service

4.3 (2,134)

## Vero alternatives

[4.3 (719)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[4.2 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

81%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[Ortto](https://www.capterra.com/p/131879/Autopilot/)

[4.6 (113)](https://www.capterra.com/p/131879/Autopilot/reviews/)

Starting price

$199.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/131879/Autopilot/)

## FAQs about Vero

Overview

### Which roles and teams benefit most from Vero?

Vero is most used by CRM and retention managers, marketing leaders, and marketing operations teams managing customer messaging and lifecycle campaigns. Product and UX teams use it to trigger behavior-based communications, while CTOs and business leaders oversee integrations, audience data, campaign performance, and retention outcomes across digital customer journeys.

Answer based on 30 reviews

Overview

### What company size and specific industries is Vero built for?

Vero is designed for B2C and B2B product-led growth companies that build software, including SaaS providers, iOS and Android mobile app developers, game studios, EdTech businesses, marketplaces, and tech-enabled service companies. It is best suited to software-focused teams rather than general-purpose industries.

Features and Usability

### What are the key features of Vero?

Vero offers CRM, contact and customer database management, and marketing automation for campaign management and segmentation. Core messaging features include SMS Marketing, SMS Notifications, email marketing, autoresponders, and push notifications. It also includes a visual editor, A/B testing, analytics, workflow automation, and API access.

Pricing

### How much does it cost and what fees or limitations are included?

Vero offers a free version and trial, with Starter at $54/month for 2,000 profiles and 10,000 emails. Pro costs 219/month, Growth 549/month, and Enterprise 1,429/month, with higher profile, email, and event limits. Reviewers view it as cost-effective, though some say pricing may not fit small companies.

Answer based on 10 reviews

Integrations

### Which third-party tools and platforms does Vero integrate with?

Vero integrates with 10 third-party tools, including Segment, Zapier, Twilio, Mailgun, Mailjet, Amazon Simple Notification Service (SNS), Google Analytics 360, Branch, RudderStack, and Snowplow BDP. It also connects with Make, Hightouch, Freshpaint, InnerTrends, Lexer, Panoply, and Survicate for data, messaging, and automation.

Answer based on 8 reviews

Getting Started and Support

### What training and onboarding options does Vero offer?

Vero provides live online sessions and documentation to help teams get started. Live online sessions support guided setup and direct instruction, while documentation offers written reference material for self-paced learning and step-by-step review of features and processes.

Answer based on 2 reviews

Getting Started and Support

### What customer support options does Vero offer?

Vero provides Email/Help Desk, a Knowledge Base, Phone Support, and 24/7 Live Rep assistance. Users describe the support team as fast, helpful, and responsive during setup and troubleshooting, though some note occasional delays for urgent tickets from overseas support.

Answer based on 9 reviews

User interface

### Is Vero easy to use for email marketing campaigns?

Vero provides a functional campaign interface that most marketing teams learn quickly, with clear workflow views and straightforward navigation. Its design prioritizes utility over visual polish, while some novice users find tabs, list views, and initial setup unintuitive. Technical teams benefit most after API integration.

Answer based on 11 reviews

## Features

AI summary

Based on 20,574 Email Marketing reviews

Capterra data shows that buyers of email marketing software rank the following features as their top priorities:

-   **Email Campaign Management** (**50%** of reviewers rated this feature as critical)
-   **Campaign Scheduling** (**45%**)
-   **Contact Management** (**40%**)

Vero supports all three features that reviewers identify as most important: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and keep subscriber data organized, allowing teams to run more targeted and timely email marketing efforts.

Email Campaign Management

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

Contact Management

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

List Management

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Manage contacts across multiple mailing lists

Mobile Optimization

3.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Optimize content to ensure it is easily accessible for mobile users

CAN-SPAM Compliance

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Customizable Fields

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Customize data fields to support various needs and use cases

Vero 76 features

### All Features
- A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- API: Application programming interface that allows for integration with other systems/databases
- App Notifications: Set-up notifications and alerts for mobile apps.
- Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications
- Autoresponders: Create and automatically send premade copy in response to customer messages
- Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates
- Campaign Segmentation: Group campaigns by project, client, or campaign for better management.
- CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act
- Click Tracking: Track the amount of clicks on individual products to measure campaign results
- Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc.
- Contact Management: Manage, organize, and store contact information
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
- CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
- Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels
- Customer Segmentation: Process of dividing customers into groups based on common characteristics
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Forms: Customize contracts and forms to collect specific information
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Data Import/Export: Import and export data to and from software applications
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period
- Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
- Email Campaign Management: Plan, execute, and analyze email marketing campaigns
- Email Marketing: Create and send email blasts/campaigns
- Email Templates: Pre-made examples and templates for emails
- Email Tracking: Track delivered, received, and opened emails
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events
- HTML Editor: Add, edit, and manipulate HTML code directly
- Image Library: Store and manage images
- Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects
- Lead Capture: Automatically identify and save contact information of potential customers
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process
- Lead Nurturing: Engage with a lead throughout the sales process by actively providing information
- List Management: Manage contacts across multiple mailing lists
- Marketing Automation: Automate workflows and trigger campaigns based on customer actions
- Mobile Access: Access software remotely via mobile devices
- Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users
- Multi-Campaign: Manage multiple campaigns in one system
- Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- Multi-Language: Manage and support multiple languages
- Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective
- Notification Editor: An editor that enables users to edit all aspects of notifications.
- Notification Scheduling: Schedule when notifications are sent
- Personalization: Adjust communications based on previous interactions or personal preferences
- Preview Functionality: Preview materials before finalizing projects
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Real-Time Data: Receive data and information in real time
- Real-Time Reporting: Active reporting of data and metrics
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)
- Segmentation: Group leads or contacts based on their specific characteristics
- SMS Marketing: Send promotional campaigns or transactional messages via text messages
- SMS Notifications: Set-up SMS-based notifications and alerts for mobile devices.
- Subscriber Management: Add or remove subscribers from mailing lists
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data
- Visual Workflow Management: Create, design, and visually represent processes within the software
- Website Analytics: Track and analyze information regarding website visitors
- Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies
- Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows
- Workflow Management: Create, design and manage workflows for repetitive tasks
- WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

---

Get Advice

We can help you find the software with the features you need.

Features

4.0 (30)

4.0

Based on 30 reviews

## Pricing

Value for money

4.5 (27)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/132215/Vero/pricing/)

Starter

$54.00

Flat Rate,Per Month

It includes:

-   API Access
-   Automated Workflows
-   Campaign Reporting
-   Conversion Tracking
-   Developer Documentation
-   Drag and Drop Template Builder
-   Email Support (30 Days Free on Signup)
-   Example Email Templates
-   Form Builder
-   GDPR Compliance
-   Guides and Tutorials
-   Integrations
-   Unlimited Mobile Push Messages Sent Per Month
-   User Segmentation

Pro

$219.00

Flat Rate,Per Month

It includes:

-   A/B Testing
-   API Access
-   Automated Workflows
-   Campaign Reporting
-   Conversion Tracking
-   Custom Domain Signing
-   Developer Documentation
-   Drag and Drop Template Builder
-   Email Support
-   Example Email Templates
-   Form Builder
-   GDPR Compliance
-   Guides and Tutorials
-   Integrations
-   Team Member Permission Management
-   Unlimited Mobile Push Messages Sent Per Month
-   User Segmentation
-   Webhooks (Data Sync)

Growth

$549.00

Flat Rate,Per Month

It includes:

-   Example Email Templates
-   Form Builder
-   GDPR Compliance
-   Guides and Tutorials
-   Integrations
-   A/B Testing
-   API Access
-   Automated Workflows
-   BYO Email Providers
-   Campaign Reporting
-   Conversion Tracking
-   Custom Domain Signing
-   Dedicated IP
-   Developer Documentation
-   Drag and Drop Template Builder
-   Email Support
-   Multi-Language Campaigns (Internationalization)
-   Priority Response
-   Team Member Permission Management
-   Unlimited Mobile Push Messages Sent Per Month
-   User Segmentation
-   Webhooks (Data Sync)

Enterprise

$1,429

Flat Rate,Per Month

It includes:

-   1250000+ Emails Per Month
-   20m Events Tracked Per Month
-   250000+ User Records (an.K.an Contacts/Subscribers)
-   A/B Testing
-   API Access
-   Automated Workflows
-   BYO Email Providers
-   Campaign Reporting
-   Conversion Tracking
-   Custom Domain Signing
-   Dedicated IP
-   Developer Documentation
-   Drag and Drop Template Builder
-   Email Support
-   Example Email Templates
-   Form Builder
-   GDPR Compliance
-   Guides and Tutorials
-   Integrations
-   Live Chat Support (via Slack)
-   Multi-Language Campaigns (Internationalization)
-   Team Member Permission Management
-   Unlimited Mobile Push Messages Sent Per Month
-   Unlimited Team Member-Only
-   User Segmentation
-   Webhooks (Data Sync)

Value for money

4.5 (27)

4.5

Based on 27 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Branch](https://www.capterra.com/p/162029/Branch/)[

Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[

Mailjet](https://www.capterra.com/p/130105/Mailjet/)[

Make](https://www.capterra.com/p/154278/Integromat/)[

Mailgun](https://www.capterra.com/p/159630/Mailgun/)[

Survicate](https://www.capterra.com/p/132914/Survicate/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (26)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (26)

4.7

Based on 26 reviews

## User reviews

Overall rating

4.4

Based on 30 reviews

Filter by rating

Counts reflect reviews available in this feed.

5(14)

4(13)

3(3)

2(0)

1(0)

Mentioned topic

Recent reviews first, then most helpful

Anna H.

Marketing Operations Specialist

Used the software for: Less than 1 year

### "Data Driven Marketing Automation Platform"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

January 21, 2020

I cannot praise Vero’s customer support enough. \[SENSITIVE CONTENT HIDDEN\] are fantastic to work with and have great solutions for my team very quickly. I like the flexibility of Vero where we can do data focused marketing. It is challenging working with a platform with minimal users so you cannot collaborate or find resources, but Vero’s customer-centric approach makes for quick answers.

Pros

This is by far the best customer success team I’ve worked with in email marketing. Not only do they respond within the hour, but they have a solution to my problem within the day. The software allows for great customization by letting more complex data flow from our data warehouse into the MAP. The API is an integral part of their product offering and the emphasis on event-driven email workflows means that ignoring it is missing a lot of the value. Because of this, leads will be able to receive the respective emails that are more focused on where they are in the buying funnel based on actions that they take. The workflows and behavior generated automatic emails have a great UI, making it very easy to see which emails contacts could be sent. I also really love having different environments to do email testing/building without “dirtying up” my actual sending environment. This is the only MAP I’ve seen that does this and it makes implementation and building out campaigns so much nicer.

Cons

The software itself is more technical than others where it might not be user friendly to the general marketer. Unless your team has experience working with code and data management, you may need to partner with a technical person at your company (if you do, that is a pro given the technical freedom you have). The way staging and production environments are setup could be better. It works pretty well, but data mapping between the different environments is a bit tricky. For example, you aren’t able to delete properties and properties don’t auto-create across and environments or data doesn’t sync between the different properties to the respective contact.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

CTO

Used the software for: 3-5 years

### "Great event based architecture!"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

August 12, 2019

Amazing product, but we struggled to "hand it off" to less technical users

Pros

My favorite part about Vero is how flexible it is for developers. You simply send up events, and Vero basically takes care of the rest!

Cons

We wanted to "hand off" managing Vero to some folks who were not developers, but that effort unfortunately did not succeed. We want to allow our clients to customize our templates too, but there isn't any sane way to let our customers do that without us having to do it for them.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

User Experience Design Expert (UXE)

Used the software for: Less than 1 year

### "Compare your automation needs with Vero's capabilities to see if it is a match for you"

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

February 19, 2018

Pros

Compared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why? Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking.

Cons

The platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Product Manager

Used the software for: 3-5 years

### "Great balance"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 12, 2019

Pros

\- ease of use - simple features, but right for our needs: event based campaign triggers, localisation, segments - good customer support

Cons

\- slow and sometime unintuitive interface - although it is constantly improving

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Christian V.

CRM Manager

Used the software for: 3-5 years

### "Best emailsoftware I sued"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 21, 2022

We use Vero for our emailmarketing and multiple automated flows. It has been our biggest channel in generating revenue.

Pros

The functionality to add external data and user data in a predefined template is something I haven't seen much in other software. It's really easy to implement, especially for users with not a lot of HTML knowledge. We can automate pretty much every campaign with customized data endpoints, in different languages and our personalization has risen to another level

Cons

Drag and drop editor could be improved with HTML blocks which can be pre-defined, so even users with 0 knowledge can create a mail in the exact same template

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Nathan F.

Head of Marketing

Used the software for: 1-3 years

### "The perfect system to send the right message, at the right time, to the right person."

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 8, 2018

The ability to have granular control on when a customer is sent email communication. It's not based on lists, it's based on their behavior.

Pros

\- Ability to send web, mobile and cloud events to Vero, in order to segment and send emails at a granular level dependant on customer behaviour in our products. Campaign Monitor and Mailchimp do not have this ability. - Integration with Segment and Zapier - Incredible customer support - Built for the technical marketer - Ability to debug in multiple projects - Nominate a static IP provider like SendGrid to maintain IP and domain repuatation

Cons

\- Interface can take time to navigate around, list views provide limited information (it's an email system, not a CRM) - Because the system is built around 'what a customer did', segmentation based on 'who the customer is' is more limited (triggers for changes in tags, changes in field properties, when they first started existing etc). - Pre-made email templating is limited, but if you know what you're doing with HTML templates, it is of no impact.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

CRM & Marketing Manager

Used the software for: 3-5 years

### "Most powerful tool for data-driven marketers ever!"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 18, 2018

Dynamic and behavioral-based email marketing, which is easy to use even for marketers.

Pros

Vero enabled us to accelerate our business growth. Thanks to them our email marketing now makes 15% of our total revenue. There are many tools, that promise being able to do everything across all channels, but lack in just being good at one thing. Vero is a very strong tool in its space as ESP, priceworthy and I very recommend it for any data-driven business that works with newsletters or behavioral-based messaging. It is by far the only tool on the market that allows you in a very convienent way to pull in dynamic content to you emails with your very own API using the feature Fusion. There are no developers any longer required keeping your marketing teams independed and on a fast track. It is as powerful as any other enterprise platform, but 1000 times easier to use and you dont need any technical consultants to just make a small fix. As we intgrated also with Segment we had all user activities in real time in vero allowing us to follow any user journey and improving our CRM marketing big times. Most of all we enjoy ther support teams who are with you at any time with rocket-fast response times.

Cons

As your business and your userbase is growing Vero needs some more minutes to evaluate people part of triggers and segments. They rebuilt their backend to cover up and took our suggestens very serious. Maybe we got to spoilt ;-)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Marnix H.

Head of Strategy & Strategic Planning

Used the software for: 3-5 years

### "Continually improving product and very good Customer Support"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 8, 2019

We deliver millions of transactional, behavioural and newsletter e-mails a year via Vero. Even though the product is still developing it does work properly. When something happens or help is needed the Vero crew is always prepared to help out. Their staff and founder are very customer centric.

Pros

Vero offers very good possibilities to operate at scale. It also offers an interface that makes it quite easy to get started with setting up campaigns. The way that Vero is set up helps us to deliver large amounts of multi lingual AND multi brand e-mails through the same system and production environment. Another positive thing is that Vero releases value adding updates on a frequent base, indicating that the product is developing in the right direction.

Cons

Some functionalities are not 100% (mature) yet. For example if you have a large number of campaings there should be easier ways to group and keep track of hem. Also there's no solution yet for making changes to a large number of campaings that use the same template. This can cost a marketeer manual work if there are many campaings that need to be manipulated individually.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

CRM Manager

Used the software for: 3-5 years

### "Great value"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 19, 2018

Pros

Ease of use, right features for our business needs (fusion is great) and great valie for money!

Cons

Like all tools, has occasional slowness / degraded services.. But at least it has been improving!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Verified Reviewer

Business Development Manager

Used the software for: 1-3 years

### "An easy to use email tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 6, 2019

Pros

Vero is a fast and easy to use newlsetter and communications provider. Since day one I was able to set up my first campaign and related segments with no hassle and need to reach for support. You can also dig into your userbase and get a history of all communications + actions made from the single user. I usually look up for potential clients on Vero before cold calling them.

Cons

Sometime the segment evaluation and creation is not immediate and this could shift the sending time of the campaign.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/132215/Vero/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.