Who Uses This Software?

Ecommerce and SaaS companies


Average Ratings

7 Reviews
  • 4 / 5
    Overall
  • 3.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $99.00/month
  • Pricing Details
    Monthly and annual pricing plans available
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Vero
  • www.getvero.com
  • Founded 2012
  • Australia

About Vero

An event-driven email platform that enables engineering, product and marketing teams to collaborate on designing and delivering valuable customer communications. Vero lets you harness your data to create communications that deliver your customers more value - email communications that are a true extension of your product.


Vero Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor

Vero Reviews Recently Reviewed!


Most powerful tool for data-driven marketers ever!

Apr 17, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Vero enabled us to accelerate our business growth. Thanks to them our email marketing now makes 15% of our total revenue. There are many tools, that promise being able to do everything across all channels, but lack in just being good at one thing. Vero is a very strong tool in its space as ESP, priceworthy and I very recommend it for any data-driven business that works with newsletters or behavioral-based messaging. It is by far the only tool on the market that allows you in a very convienent way to pull in dynamic content to you emails with your very own API using the feature Fusion. There are no developers any longer required keeping your marketing teams independed and on a fast track. It is as powerful as any other enterprise platform, but 1000 times easier to use and you dont need any technical consultants to just make a small fix. As we intgrated also with Segment we had all user activities in real time in vero allowing us to follow any user journey and improving our CRM marketing big times. Most of all we enjoy ther support teams who are with you at any time with rocket-fast response times.

Cons: As your business and your userbase is growing Vero needs some more minutes to evaluate people part of triggers and segments. They rebuilt their backend to cover up and took our suggestens very serious. Maybe we got to spoilt ;-)

Overall: Dynamic and behavioral-based email marketing, which is easy to use even for marketers.

Capterra-loader

The perfect system to send the right message, at the right time, to the right person.

Jun 06, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Ability to send web, mobile and cloud events to Vero, in order to segment and send emails at a granular level dependant on customer behaviour in our products. Campaign Monitor and Mailchimp do not have this ability.

- Integration with Segment and Zapier

- Incredible customer support

- Built for the technical marketer

- Ability to debug in multiple projects

- Nominate a static IP provider like SendGrid to maintain IP and domain repuatation

Cons: - Interface can take time to navigate around, list views provide limited information (it's an email system, not a CRM)

- Because the system is built around 'what a customer did', segmentation based on 'who the customer is' is more limited (triggers for changes in tags, changes in field properties, when they first started existing etc).

- Pre-made email templating is limited, but if you know what you're doing with HTML templates, it is of no impact.

Overall: The ability to have granular control on when a customer is sent email communication. It's not based on lists, it's based on their behavior.

Compare your automation needs with Vero's capabilities to see if it is a match for you

Feb 17, 2018
3/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Compared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why? Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking.

Cons: The platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs.

Capterra-loader

Great value

Sep 18, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use, right features for our business needs (fusion is great) and great valie for money!

Cons: Like all tools, has occasional slowness / degraded services.. But at least it has been improving!

Really powerful platform

Jun 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: When it comes down to it Vero is a really powerful platform for transactional or behavioral campaigns. While it may have a higher learning curve at the end of the day it's a key part of our business.

Cons: Sometimes they have to turn the search cluster off or a little bug is found. Because it's a smaller company that is a price you pay. But it's okay and usually just a small delay. Well worth it.

Overall: We use this for all our automated campaigns, it has helped us for marketing and sales.

Make sure your developer likes it

Nov 03, 2016
4/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Great automation choice if you need to save money from the overpriced giants.

Cons: Limited tracking and marketing data collection. Very dependent on what your development team can do with Vero and its API.

Overall: If you trial Vero as a marketer, you can do almost nothing on your own. Several developers have said the API is pretty friendly but still has some limitations. First item of importance is to know Vero is not in any way a CRM nor does it claim to be. You will 100% need to connect a CRM via API. A good developer can do a lot with Vero but the interface itself is still fairly basic for your marketer. There is also limited tracking compared to some of the big marketing automation providers.

It's getting there

Apr 04, 2018
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It's very nicely put together. Very clean look. It's attractive to say the least. I love the concept. This is going places.

Cons: Not the easiest to figure out. Can't figure out how to connect with people. Lots of trouble signing up.