# Vero Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Vero Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/132215/Vero/alternatives --- # Vero Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Vero ## What is Vero? Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count. ## What is Vero used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Push Notifications](https://www.capterra.com/push-notifications-software/) Overall rating Based on 30 user reviews Reviews sentiment Positive 90% Neutral 10% Negative 0% Starting price $54 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Vero?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.getvero.com&name=Vero) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Vero 4.4 (30) VS. [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $54 Flat Rate, Per Month Starting Price $16 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (30) Ease Of Use 4.6 (835) Value For Money 4.5 (27) Value For Money 4.5 (735) Customer Service 4.7 (26) Customer Service 4.6 (707) ## Vero alternatives [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. CAN-SPAM Compliance 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Contact Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Customizable Fields 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Email Campaign Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Event Triggered Actions 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events List Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Vero 74 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Set-up notifications and alerts for mobile apps. Automatically create schedules based on business needs or employee availability and qualifications Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Track the amount of clicks on individual products to measure campaign results Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Add, edit, and manipulate HTML code directly Store and manage images Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Access software remotely via mobile devices Optimize content to ensure it is easily accessible for mobile users Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Create many versions of emails, forms, or actions and gauge which is most effective An editor that enables users to edit all aspects of notifications. Schedule when notifications are sent Adjust communications based on previous interactions or personal preferences Preview materials before finalizing projects Streamlining repetitive tasks and activities through automated and predefined workflows Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Set-up SMS-based notifications and alerts for mobile devices. Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design, and visually represent processes within the software Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.0 (30) 4.0 Based on 30 reviews ## Pricing Value for money 4.5 (27) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/132215/Vero/pricing/) Starter $54.00 Flat Rate,Per Month It includes: - API Access - Automated Workflows - Campaign Reporting - Conversion Tracking - Developer Documentation - Drag and Drop Template Builder - Email Support (30 Days Free on Signup) - Example Email Templates - Form Builder - GDPR Compliance - Guides and Tutorials - Integrations - Unlimited Mobile Push Messages Sent Per Month - User Segmentation Pro $219.00 Flat Rate,Per Month It includes: - A/B Testing - API Access - Automated Workflows - Campaign Reporting - Conversion Tracking - Custom Domain Signing - Developer Documentation - Drag and Drop Template Builder - Email Support - Example Email Templates - Form Builder - GDPR Compliance - Guides and Tutorials - Integrations - Team Member Permission Management - Unlimited Mobile Push Messages Sent Per Month - User Segmentation - Webhooks (Data Sync) Growth $549.00 Flat Rate,Per Month It includes: - A/B Testing - API Access - Automated Workflows - BYO Email Providers - Campaign Reporting - Conversion Tracking - Custom Domain Signing - Dedicated IP - Developer Documentation - Drag and Drop Template Builder - Email Support - Example Email Templates - Form Builder - GDPR Compliance - Guides and Tutorials - Integrations - Multi-Language Campaigns (Internationalization) - Priority Response - Team Member Permission Management - Unlimited Mobile Push Messages Sent Per Month - User Segmentation - Webhooks (Data Sync) Enterprise $1,429 Flat Rate,Per Month It includes: - 1250000+ Emails Per Month - 20m Events Tracked Per Month - 250000+ User Records (an.K.an Contacts/Subscribers) - A/B Testing - API Access - Automated Workflows - BYO Email Providers - Campaign Reporting - Conversion Tracking - Custom Domain Signing - Dedicated IP - Developer Documentation - Drag and Drop Template Builder - Email Support - Example Email Templates - Form Builder - GDPR Compliance - Guides and Tutorials - Integrations - Live Chat Support (via Slack) - Multi-Language Campaigns (Internationalization) - Team Member Permission Management - Unlimited Mobile Push Messages Sent Per Month - Unlimited Team Member-Only - User Segmentation - Webhooks (Data Sync) Value for money 4.5 (27) 4.5 Based on 27 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Branch](https://www.capterra.com/p/162029/Branch/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[ Mailjet](https://www.capterra.com/p/130105/Mailjet/)[ Make](https://www.capterra.com/p/154278/Integromat/)[ Mailgun](https://www.capterra.com/p/159630/Mailgun/)[ Survicate](https://www.capterra.com/p/132914/Survicate/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (26) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (26) 4.7 Based on 26 reviews ## User reviews Overall rating 4.4 Based on 30 reviews Filter by rating 5(14) 4(13) 3(3) 2(0) 1(0) Mentioned topic Sorted by most recent AU Anonymous User owner Arts and Crafts ### "Vero Cloud" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 29, 2023 Pros Vero cloud is reliable and speedy. I can use multiple devices with no lag. Costumer service is exemplary. Cons I have not run in to any issues with my Vero account. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CV Christian V. CRM Manager International Trade and Development ### "Best emailsoftware I sued" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 20, 2022 We use Vero for our emailmarketing and multiple automated flows. It has been our biggest channel in generating revenue. Pros The functionality to add external data and user data in a predefined template is something I haven't seen much in other software. It's really easy to implement, especially for users with not a lot of HTML knowledge. We can automate pretty much every campaign with customized data endpoints, in different languages and our personalization has risen to another level Cons Drag and drop editor could be improved with HTML blocks which can be pre-defined, so even users with 0 knowledge can create a mail in the exact same template Reasons for choosing Vero Price, easy to use, versatility, technical possibilities Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 1, 2023 Hey Christian, Thank you so much for your positive feedback! We're privileged to have Troostwijk as our customer. It makes us incredibly happy to know that Vero is able to help you achieve your goals. We'll continue working hard to provide you with an excellent experience. Thanks for taking the time to write this review. As always, if you have any recommendations for us to improve your experience please email us an let us know (support@getvero.com). Thanks again. JH John H. Self Employed Arts and Crafts ### "Not a strong need for it" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 July 15, 2021 Overall it was fun for one day before I realized it was a poor substitute for the power & rewards that come from already established softwares. Pros I appreciate that entrepreneurs will always strive to make a competing product for whatever is already out there. But in the case of Vero, it's just completely unneeded at this point. Cons I didn't like how in the beginning it was just a mad rush to get the most attention (like a fresh start for some people) but ultimately it just seemed like a grassroots effort that never made sense. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EJ Erika J. Head of Marketing Financial Services ### "Excellent product and service" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 16, 2020 Pros Vero has been instrumental to improving our behavioural workflows and nudging future clients throughout our conversion funnel. We are now implementing new workflows and use the newsletter function too. When I need customer support, it's always exceptionally fast and helpful. Thank you to the team for creating such a great product and service. Cons Tag management is still evolving, but the team has been very helpful with this, and clear product development priorities also support a great client experience. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TJ Tim J. Owner Insurance ### "New User" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 23, 2020 Vero is a very cost effective means for our company to execute automated follow-up campaigns for prospects that request quotes. Pros Customer Service for set-up was exceptional. Set-up was a bit confusing but Customer Service responded quickly every time we had a question. Cons Merge features in Workflow is a bit lacking. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GS Gretchen S. COO Computer Software ### "Friendly and attentive" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 August 4, 2020 Pros Onboarding help :) Initially I did a double take at the manual email required to verify our organisation - and then came to appreciate how simple and complete that process was. Cons Some of the documentation could be written in smaller words. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Anna H. Marketing Operations Specialist Internet ### "Data Driven Marketing Automation Platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 20, 2020 I cannot praise Vero’s customer support enough. \[SENSITIVE CONTENT HIDDEN\] are fantastic to work with and have great solutions for my team very quickly. I like the flexibility of Vero where we can do data focused marketing. It is challenging working with a platform with minimal users so you cannot collaborate or find resources, but Vero’s customer-centric approach makes for quick answers. Pros This is by far the best customer success team I’ve worked with in email marketing. Not only do they respond within the hour, but they have a solution to my problem within the day. The software allows for great customization by letting more complex data flow from our data warehouse into the MAP. The API is an integral part of their product offering and the emphasis on event-driven email workflows means that ignoring it is missing a lot of the value. Because of this, leads will be able to receive the respective emails that are more focused on where they are in the buying funnel based on actions that they take. The workflows and behavior generated automatic emails have a great UI, making it very easy to see which emails contacts could be sent. I also really love having different environments to do email testing/building without “dirtying up” my actual sending environment. This is the only MAP I’ve seen that does this and it makes implementation and building out campaigns so much nicer. Cons The software itself is more technical than others where it might not be user friendly to the general marketer. Unless your team has experience working with code and data management, you may need to partner with a technical person at your company (if you do, that is a pro given the technical freedom you have). The way staging and production environments are setup could be better. It works pretty well, but data mapping between the different environments is a bit tricky. For example, you aren’t able to delete properties and properties don’t auto-create across and environments or data doesn’t sync between the different properties to the respective contact. Switched from [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reasons for choosing Vero The asynchronous design provides a major benefit in terms of throughput; the rate-limits on Vero’s end were an order of magnitude higher than any other system we saw. In the other direction, Vero provides webhooks for all the actions we are interested in. They have been straightforward to configure and ingest into our data apparatus. Vero offers flexibility that enables us to integrate Vero into our product, customer ops systems, and other vendors more easily. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Manager Computer & Network Security ### "Comprehensive Customer Messaging Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 January 8, 2020 Vero is rich in its features, a single platform designed to offer push notification, workflow management and other cool things for better customer messaging experience. Pros The workflow is very clean and easy to setup. You can leverage multiple options to push your messaging. Cons Nothing so far, but price may not fit for small companies. It should offer a free version for companies with limited use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BP Beau P. Product Marketing Manager Computer Software ### "Great tool with amazing customer support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 15, 2019 Pros Vero is a very powerful tool with the option to really fit your businesses needs. Super powerful and dependable Cons Learning curve can be a bit steep when first using and is not super intuitive, but this is solved fairly quickly by Vero's excellent customer support. In some ways feel like we are not using the full options of what's available. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TH Thomas H. Senior CRM & Retention Manager Music ### "Powerful system for transactional/behavioral and ad hoc emails" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 12, 2019 Pros Vero is very powerful and has a solid support for liquid templating language and connecting to external API sources, which is a major plus for us. Cons The editor for building newsletters could be better. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. 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