Vero Ratings

Overall
4/5
Ease of Use
4/5
Customer Service
4.5/5

About Vero

Vero's messaging platform helps you use and manage real-time data so you can create a better customer experience. Send email and push notifications that drive customer engagement and increase revenue. - Trusted by leading brands, including Monzo, Unsplash, Helloprint, about.me, Tidal. - Global support team offering 24/7 support. - Unlimited messaging from $125/month Learn more about Vero

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Showing 21 of 21 reviews

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Showing 21 of 21 reviews

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Stephen F.
CTO
Hospital & Health Care, 11-50 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
3/5
Customer Service
3/5
Features
3/5
Value for Money
3/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 9, 2019

“Great event based architecture!”

OverallAmazing product, but we struggled to "hand it off" to less technical users
ProsMy favorite part about Vero is how flexible it is for developers. You simply send up events, and Vero basically takes care of the rest!
ConsWe wanted to "hand off" managing Vero to some folks who were not developers, but that effort unfortunately did not succeed. We want to allow our clients to customize our templates too, but there isn't any sane way to let our customers do that without us having to do it for them.
Reviewer Source 
Source: Capterra
August 9, 2019
Sebastian S.
CRM & Marketing Manager
Unspecified
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
April 17, 2018

“Most powerful tool for data-driven marketers ever!”

OverallDynamic and behavioral-based email marketing, which is easy to use even for marketers.
ProsVero enabled us to accelerate our business growth. Thanks to them our email marketing now makes 15% of our total revenue. There are many tools, that promise being able to do everything across all channels, but lack in just being good at one thing. Vero is a very strong tool in its space as ESP, priceworthy and I very recommend it for any data-driven business that works with newsletters or behavioral-based messaging. It is by far the only tool on the market that allows you in a very convienent way to pull in dynamic content to you emails with your very own API using the feature Fusion. There are no developers any longer required keeping your marketing teams independed and on a fast track. It is as powerful as any other enterprise platform, but 1000 times easier to use and you dont need any technical consultants to just make a small fix. As we intgrated also with Segment we had all user activities in real time in vero allowing us to follow any user journey and improving our CRM marketing big times. Most of all we enjoy ther support teams who are with you at any time with rocket-fast response times.
ConsAs your business and your userbase is growing Vero needs some more minutes to evaluate people part of triggers and segments. They rebuilt their backend to cover up and took our suggestens very serious. Maybe we got to spoilt ;-)
Reviewer Source 
Source: Capterra
April 17, 2018
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Nathan F.
Head of Marketing
Computer Software, 11-50 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
June 6, 2018

“The perfect system to send the right message, at the right time, to the right person.”

OverallThe ability to have granular control on when a customer is sent email communication. It's not based on lists, it's based on their behavior.
Pros- Ability to send web, mobile and cloud events to Vero, in order to segment and send emails at a granular level dependant on customer behaviour in our products. Campaign Monitor and Mailchimp do not have this ability. - Integration with Segment and Zapier - Incredible customer support - Built for the technical marketer - Ability to debug in multiple projects - Nominate a static IP provider like SendGrid to maintain IP and domain repuatation
Cons- Interface can take time to navigate around, list views provide limited information (it's an email system, not a CRM) - Because the system is built around 'what a customer did', segmentation based on 'who the customer is' is more limited (triggers for changes in tags, changes in field properties, when they first started existing etc). - Pre-made email templating is limited, but if you know what you're doing with HTML templates, it is of no impact.
Reviewer Source 
Source: Capterra
June 6, 2018
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Marnix H.
Head of Strategy & Strategic Planning
Internet, 51-200 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
3/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
January 25, 2019

“Continually improving product and very good Customer Support”

OverallWe deliver millions of transactional, behavioural and newsletter e-mails a year via Vero. Even though the product is still developing it does work properly. When something happens or help is needed the Vero crew is always prepared to help out. Their staff and founder are very customer centric.
ProsVero offers very good possibilities to operate at scale. It also offers an interface that makes it quite easy to get started with setting up campaigns. The way that Vero is set up helps us to deliver large amounts of multi lingual AND multi brand e-mails through the same system and production environment. Another positive thing is that Vero releases value adding updates on a frequent base, indicating that the product is developing in the right direction.
ConsSome functionalities are not 100% (mature) yet. For example if you have a large number of campaings there should be easier ways to group and keep track of hem. Also there's no solution yet for making changes to a large number of campaings that use the same template. This can cost a marketeer manual work if there are many campaings that need to be manipulated individually.
Reviewer Source 
Source: Capterra
January 25, 2019
Max R.
CTO
Entertainment, 1-10 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 9, 2019

“Vast's Vero Review”

OverallI love Vero and will continue to use and recommend your service.
ProsCustomer support is essential. Both the CEO and our account manager has been EXTREMELY helpful.
ConsI think some of the UI elements could be streamlined, such as the e-mail preview/editing page. You should be able to schedule and edit emails in the same page.
Reviewer Source 
Source: Capterra
August 9, 2019
Frank R.
Co-Founder and Product Lead
Food & Beverages, 11-50 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
January 25, 2019

“Great for startups getting started with email marketing and transaction emails”

OverallUnlike other services, Vero handles transactional emails in addition to triggered and marketing emails. This allow you to have everything under the same roof. The UI is fairly easy to navigate and the team has been adding new features regularly. The customer service is also really responsive and helpful with the founder helping us on a few occasions.
ProsHaving every type of email under the same roof is a definite plus. We used to have subscriptions to several services to accomplish what we were doing in Vero.
ConsThe email templates could use more love. They really need a wysiwyg interface, so that non-technical colleagues can easily design and send emails. They only currently have support for importing HTML and modifying copy.
Reviewer Source 
Source: Capterra
January 25, 2019
Piotr M.
Product Manager
Hospital & Health Care, 1001-5000 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
5/5
Customer Service
5/5
Features
3/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 9, 2019

“Great balance”

Pros- ease of use - simple features, but right for our needs: event based campaign triggers, localisation, segments - good customer support
Cons- slow and sometime unintuitive interface - although it is constantly improving
Reviewer Source 
Source: Capterra
August 9, 2019
Will E.
CMO
Hospital & Health Care, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
January 24, 2019

“The Future of Event Driven Communication”

OverallExceptional. The Vero team provide the most real time customer service you've ever experienced.
ProsThis is the most versatile event-based marketing solution out there. Vero can quickly scale its data ingestion to process large volumes of data to trigger email or push notifications to customers.
ConsOnly downside is that it doesn't integrate with Facebook, Twilio and other similar channels.
Reviewer Source 
Source: Capterra
January 24, 2019
Georgia E.
Marketing Coordinator - Sales
Hospital & Health Care, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
January 24, 2019

“Best customer support - an amazing team”

OverallWe love Vero! Incredible email marketing software that has had a great impact on our online sales
Pros- The focus on data-driven email marketing and prioritisation of HTML email as opposed to drag and drop builders - The dedication of the incredible Vero team to providing 24/7 customer support through Slack
Cons- Some features missing, particularly in regards to flexible segmentation
Reviewer Source 
Source: Capterra
January 24, 2019
Thomas H.
Senior CRM & Retention Manager
Music, 201-500 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 12, 2019

“Powerful system for transactional/behavioral and ad hoc emails”

ProsVero is very powerful and has a solid support for liquid templating language and connecting to external API sources, which is a major plus for us.
ConsThe editor for building newsletters could be better.
Reviewer Source 
Source: Capterra
August 12, 2019
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Alejandro M.
CRM Manager
Internet, 51-200 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
September 18, 2018

“Great value”

ProsEase of use, right features for our business needs (fusion is great) and great valie for money!
ConsLike all tools, has occasional slowness / degraded services.. But at least it has been improving!
Reviewer Source 
Source: Capterra
September 18, 2018
James M.
User Experience Design Expert (UXE)
Information Technology and Services, 201-500 employees
Used the software for: 6-12 months
Overall Rating
3/5
Ease of Use
2/5
Customer Service
5/5
Features
2/5
Value for Money
4/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: GetApp
February 17, 2018

“Compare your automation needs with Vero's capabilities to see if it is a match for you”

ProsCompared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why? Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking.
ConsThe platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs.
Reviewer Source 
Source: GetApp
February 17, 2018
Beau P.
Product Marketing Manager
Computer Software, 501-1000 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 15, 2019

“Great tool with amazing customer support”

ProsVero is a very powerful tool with the option to really fit your businesses needs. Super powerful and dependable
ConsLearning curve can be a bit steep when first using and is not super intuitive, but this is solved fairly quickly by Vero's excellent customer support. In some ways feel like we are not using the full options of what's available.
Reviewer Source 
Source: Capterra
August 15, 2019
Verified Reviewer
Legal Services, 11-50 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
May 3, 2019

“An easy to use email tool”

ProsVero is a fast and easy to use newlsetter and communications provider. Since day one I was able to set up my first campaign and related segments with no hassle and need to reach for support. You can also dig into your userbase and get a history of all communications + actions made from the single user. I usually look up for potential clients on Vero before cold calling them.
ConsSometime the segment evaluation and creation is not immediate and this could shift the sending time of the campaign.
Reviewer Source 
Source: Capterra
May 3, 2019
Melanie S.
HR
Import and Export, 1001-5000 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
June 8, 2017

“Really powerful platform”

OverallWe use this for all our automated campaigns, it has helped us for marketing and sales.
ProsWhen it comes down to it Vero is a really powerful platform for transactional or behavioral campaigns. While it may have a higher learning curve at the end of the day it's a key part of our business.
ConsSometimes they have to turn the search cluster off or a little bug is found. Because it's a smaller company that is a price you pay. But it's okay and usually just a small delay. Well worth it.
Source: Capterra
June 8, 2017
Verified Reviewer
Internet, 11-50 employees
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
4/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
February 19, 2019

“Great bang for your buck”

ProsHas a lot of features and a clear UI. They are being transparent about what updates they will be rolling out, and are constantly trying to improve their platform.
ConsThey don't support webhooks or mutiple criteria triggers
Reviewer Source 
Source: Capterra
February 19, 2019
Doug M.
Independent Consultant
Computer Software, Self-employed
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
2/5
Customer Service
5/5
Features
3/5
Value for Money
4/5
Likelihood to Recommend
7/10
Source: Capterra
November 3, 2016

“Make sure your developer likes it”

OverallIf you trial Vero as a marketer, you can do almost nothing on your own. Several developers have said the API is pretty friendly but still has some limitations. First item of importance is to know Vero is not in any way a CRM nor does it claim to be. You will 100% need to connect a CRM via API. A good developer can do a lot with Vero but the interface itself is still fairly basic for your marketer. There is also limited tracking compared to some of the big marketing automation providers.
ProsGreat automation choice if you need to save money from the overpriced giants.
ConsLimited tracking and marketing data collection. Very dependent on what your development team can do with Vero and its API.
Source: Capterra
November 3, 2016
Nathan A.
Head of media
Marketing and Advertising, 1-10 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
January 29, 2019

“Real systems for emails”

OverallVero finally let us use a piece of email software that we can share with multiple teams without worrying about breaking any of the moving pieces. It doesn't feel fragile yet it remains very powerful.
ProsInstead of focusing on a few flashy features, Vero nails it with a system of tasks you can do with email marketing.
ConsThe interface is simple but sometimes too simple, it feels like the wrong tab is opened a lot.
Reviewer Source 
Source: Capterra
January 29, 2019
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Brian M.
SEM Manager
Financial Services, 51-200 employees
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
3/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
5/10
Reviewer Source 
Source: Capterra
January 29, 2019

“Vero- Good but dont expect wonderful UX ”

OverallI like it but I would say you need to be an experienced email marketer to get the most from it
Prosfunctional and most tasks can be done quite efficiently once you learn the software and navigation value for money
Constheir own CDN has bad delivery rates and you need to integrate your own realistically bad UX not easy for novice user to navigate vs other platforms such as mailchimp or sendgrid
Reviewer Source 
Source: Capterra
January 29, 2019
Corey R.
Designer
Military, 11-50 employees
Used the software for: 6-12 months
Overall Rating
3/5
Ease of Use
2/5
Customer Service
3/5
Features
3/5
Value for Money
2/5
Likelihood to Recommend
3/10
Reviewer Source 
Source: Capterra
February 25, 2019

“Steep learning curve, limited templating, robust testing features”

OverallIt's taken over a year to configure Vero correctly, to work with our data back-end and send correctly. We still have issues but when it works, it's good for testing segments. It's been a headache most of the time.
ProsThe A/B testing options are robust and pretty easy to use. The UI is clean. The software is fast, I never experienced any lag.
ConsDifficult to learn the software. Data compilation can be very complicated and difficult to configure. The templates options are limited, it would be nice to have more out-of-the-box templates. It's difficult to configure and track journey marketing emails.
Reviewer Source 
Source: Capterra
February 25, 2019
Verified Reviewer
Events Services, 11-50 employees
Used the software for: 1-2 years
Overall Rating
3/5
Ease of Use
2/5
Customer Service
3/5
Features
2/5
Value for Money
4/5
Likelihood to Recommend
3/10
Reviewer Source 
Source: Capterra
January 25, 2019

“Poor UI design and performance”

OverallIt's okay, would only use if I had no alternatives.
ProsIts basic functionality does work, so in the sense that it is within the lower costing solutions on the market mean that it does what it needs to.
Cons- Poor UI throughout, compared to other tools of this nature (MailChimp for example) nothing works in a manner that feels aligned with modern UI design or user expectations. - Poor performance - when you look at other modern marketing tools, having to wait for data dumps, for segments to load and be calculated (especially when they are only a few thousand in size) is crazy.
Reviewer Source 
Source: Capterra
January 25, 2019