--- title: "ActiveCampaign Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about ActiveCampaign Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/79367/ActiveCampaign/" page_type: "product" language: "en" --- # ActiveCampaign Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 11, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ActiveCampaign ## What is ActiveCampaign? ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations ## What is ActiveCampaign used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 2,568 user reviews Reviews sentiment Positive 93% Neutral 5% Negative 2% Pros & cons Comprehensive email automation features Consistently effective business tool Limited and clunky builder tools Frequent bugs and glitches Starting price $15 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Marketing Automation / 2026 - Contact Management / 2025 - Lead Generation / 2025 - Lead Management / 2025 - Sales Force Automation / 2025 - Sales Tracking / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ActiveCampaign?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.activecampaign.com&name=ActiveCampaign) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ActiveCampaign 4.6 (2,568) VS. [4.3 (2,949)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $15 Flat Rate, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (2,536) Ease Of Use 4.3 (3,507) Value For Money 4.3 (2,236) Value For Money 4.1 (3,084) Customer Service 4.4 (2,136) Customer Service 4.2 (3,083) ## ActiveCampaign alternatives Highest Rated [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (6,255)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) ## FAQs about ActiveCampaign Overview ### What problems does ActiveCampaign solve? ActiveCampaign solves time-consuming manual email follow-ups, weak lead nurturing, messy contact segmentation, and disconnected marketing-sales handoffs. It automates behavior-based campaigns, onboarding sequences, and pipeline follow-up while centralizing contact data and performance tracking. Marketing teams, sales teams, nonprofits, and small businesses benefit most from faster outreach and fewer missed opportunities. Answer based on 1385 reviews Overview ### Which roles and teams benefit most from ActiveCampaign? ActiveCampaign is most used by small business owners, founders, and executives who need to automate customer communications and track sales growth without large teams. Marketing managers and directors use it to build email campaigns, segment audiences, and nurture leads, while consultants and coaches streamline client onboarding, follow-ups, and relationship management. Answer based on 2528 reviews Overview ### What company size and industries is ActiveCampaign built for? ActiveCampaign is built primarily for small businesses, which make up 95% of reviewers, with Marketing and Advertising leading at 19%. It also serves midsize businesses at 4% and enterprises at 2%, especially across health, wellness and fitness at 10% and e-learning at 6%, alongside ecommerce, retail, SaaS, agencies, franchises, and non-profits. Answer based on 2568 reviews Features and Usability ### What are the key features of ActiveCampaign? ActiveCampaign includes core email marketing and automation features such as automated workflows, email sequences, drag-and-drop campaign building, contact segmentation, and campaign analytics. Differentiating features include built-in CRM with pipeline management, lead scoring, website and behavior tracking, A/B testing, and web forms for lead capture and follow-up. Answer based on 831 reviews Pricing ### How much does it cost and what fees or limitations are included? ActiveCampaign starts at $15/month for the Starter plan, with Plus at 49, Pro at 79, and Enterprise at 145; a free 14-day trial is available. Reviewers often call it affordable for small teams, but costs can rise quickly with larger contact lists, and some integrations or features require higher-tier plans. Answer based on 693 reviews Integrations ### Which third-party tools and platforms does ActiveCampaign integrate with? ActiveCampaign integrates with over 100 third-party tools, with reviewer-confirmed connections including Zapier, WordPress, Shopify, WooCommerce, Calendly, Gmail, and Microsoft Outlook. It also appears alongside ClickFunnels and Pipedrive in user workflows. Catalog listings indicate additional coverage for BigCommerce and Airtable. Answer based on 669 reviews Getting Started and Support ### How easy is it to onboard and train a team on ActiveCampaign? ActiveCampaign offers in-person training, live online sessions, webinars, videos, and documentation, giving teams several ways to learn. Reviewers say basic users can launch campaigns and handle everyday tasks fairly quickly, while admins and teams building automations, integrations, or CRM workflows usually need more setup time and guided training. Answer based on 409 reviews Getting Started and Support ### What customer support options does ActiveCampaign offer, and how do users rate the experience? ActiveCampaign offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as helpful, professional, and responsive, with strong onboarding resources and useful one-to-one guidance. Still, some report inconsistent expertise, long chat waits, slower ticket resolution, limited phone access, and time-zone-related availability frustrations. Answer based on 781 reviews Security ### How does ActiveCampaign handle data security and access control? ActiveCampaign uses access control, internal user management, secure email delivery, easy opt-in and opt-out controls, two-factor authentication, and HIPAA compliance for teams handling sensitive data. Reviewers generally describe it as secure, though some mention delayed 2FA codes, slow handling of complex permissions, and uncertainty around German data privacy expectations. Answer based on 20 reviews ## Who uses ActiveCampaign? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive email automation features 92% positive reviews out of 297 Most reviewers find email automation streamlines campaigns, saves time, enables segmentation, and supports advanced workflows. Melanie S. Founder, 1 employee. "One of the things I appreciate about ActiveCampaign is its robust automation features which streamline email marketing processes." Limited and clunky builder tools 48% negative reviews out of 200 Some reviewers say page and form builder lacks customization, is unintuitive, and often requires excessive troubleshooting. Colleen H. VP of Marketing, 11 - 50 employees. "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME." Consistently effective business tool 94% positive reviews out of 82 Most reviewers describe effectiveness as a key benefit, noting reliable results, ongoing improvements, and measurable business impact. Frequent bugs and glitches 63% negative reviews out of 150 Most reviewers indicate recurring bugs and technical issues disrupt workflows, with slow or insufficient resolutions. Sunil B. CEO, 10,001+ employees. "Now there are errors, bugs and feature reductions almost every week that are surprising and frankly alarming." Supportive onboarding experience 92% positive reviews out of 74 Most reviewers appreciate onboarding, highlighting personalized training, helpful support, and smooth setup for new users. Slow and laggy performance 74% negative reviews out of 116 Most reviewers report performance and speed issues, including slow loading, lag, and delays during key tasks. Mike D. Founder, 2 - 10 employees. "I'm based in Spain and it sometimes felt like I was back in the 90's due to the slow responses from their server." ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) ActiveCampaign supports all three of the features reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and send targeted campaigns, plan delivery at the right time, and keep subscriber information organized, allowing teams to run more consistent and effective email marketing programs. Email Campaign Management 4.6 (639) 61.97% of 639 reviewers that rated this feature as important or highly important ActiveCampaign offers intuitive tools for designing, segmenting, and tracking email campaigns. Users think campaign setup is simple, reporting is detailed, and managing multiple campaigns is efficient, though some mention deliverability and support could be improved. Campaign Scheduling 4.5 (100) 74.00% of 100 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Contact Management 4.5 (793) 55.86% of 793 reviewers that rated this feature as important or highly important This aspect helps you store, segment, and personalize communications for each contact using tags and custom fields. Reviewers appreciate the organized dashboard, ease of segmentation, and comprehensive contact profiles, though some mention editing contacts can be time-consuming. List Management 4.4 (404) 52.23% of 404 reviewers that rated this feature as important or highly important You can organize, segment, and tag contacts efficiently for targeted messaging. Some reviewers find list management straightforward and flexible, with easy imports and segmentation, though a few mention manual syncing with external systems and occasional list-cleaning challenges. Mobile Optimization 4.4 (439) 54.67% of 439 reviewers that rated this feature as important or highly important It gives you responsive email templates that automatically adapt to mobile devices, ensuring a consistent look across screens. Reviewers indicate emails display well on phones, boosting open rates, but some mention occasional formatting issues and a need for better mobile editing. Marketing Automation 4.7 (554) 58.84% of 554 reviewers that rated this feature as important or highly important With this capability, you can easily build custom workflows, automate communications, and personalize messages using segmentation and triggers. Reviewers appreciate how it saves time, nurtures leads, and integrates smoothly with tools like Zapier and CRM systems. ActiveCampaign 225 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Continuous profile-based stream of news and activity Intuitive interface and user-friendly design which seamlessly integrate with existing workflows A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Automatically sorts mail into untuitive categories and/or folders. Allows users to generate text based on a text prompt. Condenses long documents or text into a brief summary. Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Schedule appointments via a calendar Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Assign issues and tasks based on availability or required skills Enables users to search for specific email attachments. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. Set up automated nurturing emails based on events, online activities, and lead scores Automatically create schedules based on business needs or employee availability and qualifications Completes tasks independently without constant human intervention Create and automatically send premade copy in response to customer messages Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. Software's ability to perform similar action on multiple similar files simultaneously Track and analyze user behavior within a system or network To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. Create and design emails with an editor; manage templates; personalize dynamically Track and manage schedules and meetings via an integrated calendar Synchronize with other calendars to view mutual availability and schedules Notifications/alerts for upcoming events or tasks Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. Collects essential call data such as call origin, call destination, call length, and other transaction details Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Shortcuts for inputting frequently used messages Manage various distribution channels, build relations with channel partners, and track their performance Communicate using direct chat or messages within the system Track the amount of clicks on individual products to measure campaign results Manage contact details and communication with clients Provides a channel for team members to share AI models, media files, communicate, and work together Leave comments and notes on documents for others to view Tracking, calculating, and paying commissions and earnings to employees Centralized database of stakeholders and their contact information such as names, address, phone number etc. This aspect helps you store, segment, and personalize communications for each contact using tags and custom fields. Reviewers appreciate the organized dashboard, ease of segmentation, and comprehensive contact profiles, though some mention editing contacts can be time-consuming. Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Integration with third-party CRM systems Works across multiple software systems or databases A collection of customer information such as contact details, demographics, previous interactions, etc. Initiate interactions with customers by proactively starting conversations or providing informational content Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Ability to input, modify, and extract data from the application in bulk through a structured file. Import and export data to and from software applications Data quality consists of deduplication, cleansing, and appending your marketing database. Ability to restore deleted, hidden, or lost data from an email server/system Graphical representation of data Defines specific deal parameters to negotiate and secure deals Makes informed choices based on available data and objectives Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files. Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience The ability to integrate installment payment software into an online store or e-commerce platform in order to add additional payment options. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues. ActiveCampaign offers intuitive tools for designing, segmenting, and tracking email campaigns. Users think campaign setup is simple, reporting is detailed, and managing multiple campaigns is efficient, though some mention deliverability and support could be improved. Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Set up automated email sequences to streamline outreach and engage leads/contacts Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. Plan marketing campaigns for events Predefined actions automatically performed on the occurance of specific events Manage or track sales completed by field teams/employees Public or private sharing of digital files such as documents, audio/video, images, and more Operate/access software on iPad Devices Operate/access software on Mac Devices Caters to sales teams Designed for small businesses Primarily serving startup companies Form predictions based on past and present data/trends Store, manage and track all forms in a centralized location Games or game-like elements to track progress and reward accomplishments Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. This software integrates with Gmail. Establish measurable goals and objectives and track their progress over a specific period of time Ability to send thousands of unique, personalized emails per second. Add, edit, and manipulate HTML code directly Store and manage images Organize, prioritize, and manage incoming communications Track interaction history by documenting conversations for contacts Extend compensation configurations around the globe using flexible location profiles, multiple language options, and automatic currency conversion tools within the system. Visualization tool to organize and optimize tasks and track their status at every stage of workflow Create landing pages or online forms designed to capture new leads and prospects Manually or automatically assign leads to sales reps Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. Divide leads into buckets based on predefined criteria and routing rules Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. You can organize, segment, and tag contacts efficiently for targeted messaging. Some reviewers find list management straightforward and flexible, with easy imports and segmentation, though a few mention manual syncing with external systems and occasional list-cleaning challenges. Ability to chat online in real time Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences. With this capability, you can easily build custom workflows, automate communications, and personalize messages using segmentation and triggers. Reviewers appreciate how it saves time, nurtures leads, and integrates smoothly with tools like Zapier and CRM systems. See past and upcoming campaigns and communications in a calendar view A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. Enables analysis of effectiveness of an organizations various marketing activities Send messages to multiple subscribers at the same time Access software remotely via mobile devices Access the system via a mobile application It gives you responsive email templates that automatically adapt to mobile devices, ensuring a consistent look across screens. Reviewers indicate emails display well on phones, boosting open rates, but some mention occasional formatting issues and a need for better mobile editing. Support mobile-optimized emails, online forms, and landing pages. Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Ability to break down and plan multi-step processes Enables multiple users to login to the same account to maintain a single account for your entire marketing team. Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Create many versions of emails, forms, or actions and gauge which is most effective Create and update newsletter content to increase engagement Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide. Track all opportunities for potential sales and convert them into recurring revenue Payment gateway is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the gateway to respond to an action they took. System scales with load. A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Allows users to set up predefined rules to automatically sort incoming mail. Predict future data based on historical data sets Preview materials before finalizing projects Arrange tasks based on the level of priority or urgency Uses webpage, tab, browsing session, or selected text context to generate responses and suggestions Present a catalog of inventory that customers can view Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Process of managing several related projects or business activities to achieve organizational goals Tools designed to streamline the process of lead generation and management for sales teams Monitor wait time and abandonment for incoming requests that have not been routed Generate quotes or estimates for customers Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Log and store the source of contacts/leads Timed notification for any upcoming task, deadline, appointment, or activity Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Planning and managing of resources and procedures to mitigate the impact of events and incidents Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. Monitor sales and make necessary adjustment in order to increase demand and revenue Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Define, track, and/or automate sales activities and sales processes Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. Pipeline view and tracking lead status Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. Track visibility and traffic from search engines Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Supports the ability to send outbound email campaigns to external recipients. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. Share contacts with other applications like Gmail and CRM Add and maintain centralized email signature(s) across an organization Allow users to access multiple services after entering their login credentials once Send promotional campaigns or transactional messages via text messages Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Allows businesses to share their videos on social media. Filters used to determine different types of malware threats Add or remove subscribers from mailing lists Attach digital tags to documents and assets for identification, search, or monitoring purposes Allows users to create and assign custom tags to emails. Create, manage and track all task activities and progression Create, save, and re-purpose templates for emails, forms, etc. Organize customer data and accounts by user or geography Addition of necessary external data, applications, tools, or features Set up connections to third-party platforms to improve business processes Consolidates multiple email accounts into one viewable platform. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users. Interact with data visualization elements, such as charts and graphs, to drill down into data Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. Web form that allows users to enter data that is sent and processed for different reasons Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies Control system access and/or deliverability for applications and email addresses Streamlining repetitive tasks and activities through automated and predefined workflows Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.5 (2,526) 4.5 Based on 2,526 reviews ## Pricing Value for money 4.3 (2236) Free Trial [View pricing plan details](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) Starter $15.00 Flat Rate,Per Month It includes: - Chat and Email Support - Customer Analytics - Email Marketing - Marketing Automation - Basic & inline forms - API - Dynamic Content - 5 Actions Per Automation - Site Tracking - Drag & Drop Email Designer - 900+ Automation Recipes - Email Campaigns & Newsletters - Import Contacts & Leads - 250+ Pre-Built Templates Plus $49.00 Flat Rate,Per Month It includes: - Advanced Integrations With E-Commerce Applications Such as Shopify and Bigcommerce - Automations Map - Customer Health Scoring - Customer User Permissions - Landing Pages - Chat and Email Support - Generative AI - Inbox preview & testing - Enhanced CRM Add On - Goals - Site Messages - SMS Add On - Sales Reporting - Custom Event Tracking Pro $79.00 Flat Rate,Per Month It includes: - Attribution Reporting - In-App Messaging - Predictive Content - Predictive Sending - Site Messages - Split Automations - Win Probability - Automations Map - Conversion Tracking & Reporting - Conditional Content Enterprise $145.00 Flat Rate,Per Month It includes: - Contact Enrichment - Custom Domain - Custom Reporting - Free Design Services - HIPAA Support - Social Data Enrichment - Single sign-on (SSO) - Premium CRM integrations - Zendesk - Dedicated account team - Uptime SLA - Predictive Sending Value for money 4.3 (2,236) 4.3 Based on 2,236 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Adobe Illustrator](https://www.capterra.com/p/227125/Adobe-Illustrator/)[ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (2136) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (2,136) 4.4 Based on 2,136 reviews ## User reviews Overall rating 4.6 Based on 2,568 reviews Filter by rating 5(1708) 4(680) 3(118) 2(32) 1(30) Mentioned topic Sorted by most recent Melanie G. gérante d'un organisme de formation Marketing and Advertising ### "après 6 ans d'utilisation ! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 21, 2026 après 6 ans je suis satisfaite et je reste, car aucune autre égale ce que je peux faire ave active campaign Pros une plateforme de emailing complète qui a évoluer et n'as pas perdu son avancée avec l'ia qui nous aide à analyser nos campagne, voici 6 ans que je l'utilise pour la gestion des contacts et leads, c'est sécurisé et personnalisable ! Cons aucun j'adore la flexibilité de la plateforme et son utilisation, sa diversité de formulaire et de séquence me permet un marketing poussé et des ventes chaque mois. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SB Stefanie B. Heilpraktikerin Alternative Medicine ### "yoga-chandra.activehosted.com" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 20, 2026 Meine allgemeine Erfahrung mit ActiveCampaign ist sehr positiv, auch wenn die Software eine gewisse Einarbeitungszeit erfordert. Die Automatisierungsmöglichkeiten und das integrierte CRM haben unsere Prozesse massiv verbessert und professionalisiert. Man muss sich zwar an die häufigen Updates und die damit verbundenen Design-Änderungen gewöhnen, aber unter dem Strich ist es für uns eines der besten und mächtigsten Marketing-Tools auf dem Markt. Pros Am besten gefällt mir an ActiveCampaign die extrem mächtige Marketing-Automatisierung. Der visuelle Workflow-Builder ist der beste auf dem Markt. Man kann komplexe Kampagnen und Verzweigungen ganz einfach per Drag-and-Drop erstellen. Das spart uns im Alltag unglaublich viel Zeit und stellt sicher, dass kein Lead mehr vergessen wird. Cons Am wenigsten gefallen mir die sehr häufigen Updates der Benutzeroberfläche. Es gibt immer wieder Veränderungen im Design oder bei der Menüführung, die nicht gleich ersichtlich sind. Manchmal sucht man nach Funktionen, die am Vortag noch an einer anderen Stelle waren. Das sorgt im Arbeitsalltag hin und wieder für Frust und kostet unnötig Zeit. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Mark S. Sales Director Machinery ### "When it comes to winning more deals, Active Campaign wears the badge of the smartest sales and marketing partner " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 13, 2026 Our experience with ActiveCampaign has been nothing short of magical. It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved. We are now able to engage customers more effectively, build long-term relationship and make better business decisions backed by reliable insights. The results have been incredible. We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025. Active Campaign has become our biggest contributor to our continuous sales growth and overall business success Pros I love the way ActiveCampaign brings our sales and marketing activities together on one intelligent platform while remaining incredibly easy to use. It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning. The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles. I also appreciate the integrated CRM and pipeline management which gives us complete visibility into every deal from enquiry to quotation, demonstrations, negotiation and final hire.Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors. The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them. Altogether, these capabilities have helped us generate better-quality leads, shorten sales cycles and consistently close more business. Cons ActiveCampaign has proven itself to be the ultimate sales and marketing platform for our business. The acquisition and implementation costs were very reasonable considering the capabilities it delivers and every feature has provided excellent value for money. It has consistently performed as expected, helping us generate more leads, close more deals and strengthen customer relationships without any challenges. I therefore have nothing negative to complain about ActiveCampaign. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JF Jacqueline F. Coach Alternative Medicine ### "Bestes Email Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 8, 2026 Ich habe bis her sehr gute Erfahrungen gemacht. Das Kampagnen erstellen ist sehr einfach. Der Support ist großartig. Pros Der Support ist großartig, er hat mir schnell und präzise weitergeholfen. Für schnelle Hilfe uns einfache Fragen ist der KI-Support sehr gut geeignet. Die Kampagnen Erstellung geht schnell und einfach. Cons Für Anfänger etwas undurchsichtiges Menü. Ich hatte anfänglich Probleme eine Webseite zuerstellen und diese mit dem Formular zu verknüpfen, so dass die Weiterleitung funktioniert. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MN Mamute Nicholas D. Sales and Marketing Specialist Plastics ### "We are acing our marketing campaigns with ActiveCampaign " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 6, 2026 Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign. It provides us with a unified platform for marketing automation, customer relationship management and personalized customer engagement, allowing us to execute targeted campaigns with confidence. The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. Pros The best thing about ActiveCampaign has been its ability to bring our marketing and sales teams together on one platform. Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time. The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy. We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel. These capabilities have helped us strengthen customer relationships, improve campaign performance and deliver more meaningful marketing experiences. Cons ActiveCampaign has delivered exactly what we expected from a marketing automation platform. Its features works well, the interface is intuitive and we haven't experienced any issues that have affected our marketing operations. We genuinely have nothing to dislike about it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RB Riccardo B. Marketing Director Mechanical or Industrial Engineering ### "Best solution for mid-size companies" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 July 3, 2026 Pros It is a complete solution for marketing, and can be integrated with a wide rang of third-parties services and apps. Cons Since it's very powerful and complete, you need an expert to help you set-up and integrate it with your favourite tools. They have a wide range of experts in all countries that can help you in doing this. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FS Filip S. Education coordinator Higher Education ### "Email marketing with Ai improvement" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 1, 2026 Great tool for email marketing, contact segmentation and great overall review of contacts health and engagement Pros New Ai integration that knows how to optimize your email campaigns and evaluate efficiency of segmentation's Cons Limited contacts number and very expensive contacts number upgrade. There is still lack of clarity in dashboard and what tools are available for what type of subscription. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) It was better all in one CRM for our team Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Yazmin M. Owner Marketing and Advertising ### "Best choice" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 28, 2026 Pros Best tool for offers marketing automation, customer relationship management (CRM) and sales engagement tools. Cons No free plan and trial with very limited access. It might not be the better option for a small business. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We were looking for an alternative that really cover all needs with the proper quality. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EP Eric P. ERP Supervisor Leisure, Travel & Tourism ### "A dependable e-mail and CRM remedy." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 June 20, 2026 In a small scale tourism business, we have found ActiveCampaign to be a great tool for managing customer interactions as well as backend tasks. It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some improvements to be made in reporting and performance for more involved workflows, its worth for email and contact mgmt is worth it. Pros We use activeCampaign to handle all the communication with our clients as well as our internal process and it's been a good addition to our tools. The email automation capabilities can save hours of time, particularly when dealing with bookings, and following up on customer queries from across the globe. The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through client data much easier and more organized. Cons There are opportunities for the development of the reporting tools. The analytics are available, but some more detailed metrics can still be a bit cumbersome and may need to be exported to other tools. Also, I have experienced small delays in relation to changes in workflows that have multiple conditions. The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Blogger Marketing and Advertising ### "Best but Expensive Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 May 1, 2026 Pros ActiveCampaign is really such a good email & now WhatsApp marketing platform as well, with amazing features like AutoResponder and AI things. Cons It's too expensive for newbies and newcomers. Both Email & WhatsApp marketing cost differently and more. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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