# Ovatu Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Ovatu the right Appointment Scheduling solution for you? Explore 143 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/132529/Ovatu-Manager/reviews

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Ovatu

4.8 (143)

[View alternatives](https://www.capterra.com/p/132529/Ovatu-Manager/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Ovatu

Ease of use

4.6

Customer Service

4.8

## Pros and Cons in Reviews

CS

Courtney S

Aesthetic practitionerHealth, Wellness and Fitness, Self-employedUsed the software for: Less than 6 months.

“Ovatu is the best booking system I’ve used, it’s easy to find your way round, once I’d asked the ovatu team for help on what I didn’t understand it was pretty much plain sailing.“

June 1, 2024

PP

Pretesh P

Head of servicesHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: Less than 6 months.

“The only thing i can see missing from the system is the ability to request a deposit on the overall amount not just individual treatments. “

July 27, 2022

PP

Pretesh P

Head of servicesHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: Less than 6 months.

“Overall Ovatu has helped increase sales and also allowed the client to have control of their bookings which again allows them to book more than they would have done if they had to call or email to book.“

July 27, 2022

BH

Berit H

Owner/artist Cosmetics, Self-employedUsed the software for: Less than 6 months.

“It’s a huge bummer there is limited integrations/no fields for client reference photos in the intake forms.“

October 27, 2021

SR

Sara R

Beauty TherapistHealth, Wellness and Fitness, Self-employedUsed the software for: 1-2 years.

“The forms are also a lifesaver; I have set the app to automatically email clients a form so that I have all info and it is stored securely.“

September 23, 2021

TJ

Terina J

OWNERHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: More than 2 years.

“It's unstable, inconsistent, and not user friendly...and support staff is terrible.“

May 1, 2022

FC

Fay C

Beauty therapistCosmetics, Self-employedUsed the software for: More than 2 years.

“It does everything I need it to and to have access at the tip of my fingers to all my clients appointment and consult history is brilliant.“

April 27, 2022

BH

Berit H

Owner/artist Cosmetics, Self-employedUsed the software for: Less than 6 months.

“That’s a huge ding for me, but I will settle for using Jotform as another service in addition to Ovatu.“

October 27, 2021

## Showing most helpful reviews

Showing 1-25 of 143 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

GS

Gemma S.  
Director  
Retail  
Used the software for: 6-12 months

### "An amazing asset to any size salon. "

May 17, 2019

5.0

Amazing and life changing for the business model we have.

Pros

We run a very busy salon with all Self Employed staff. This tool allows us to manage other stylists diary’s for when enquires come to ourselves rather than the individual.

Cons

That stylists can’t have their separate card capture

Review Source

WC

Will C.  
Director  
Pharmaceuticals  
Used the software for: Less than 6 months

### "What an Awesome Product"

July 7, 2020

5.0

The support team have been totally awesome, they imported all my old appointments from my old system, so i have full client history. Always responded sometimes within minuets. Amazing team. Well done.

Pros

This software makes my life bliss. It has such advanced rules I can set for appointments, e.g. I can allow a a service type to be booked only at given times frames, that can be different each day, then on top of that, it works out what digital forms to send at a set time prior, and then goes a step further to pop up a form on the time of the appointment for staff to fill in. Customer love the booking site, the ease of use, the slick interface.

Cons

The form designer is a bit clunky, and needs to support pictures, and some better layout options, but I did find it responds to HTML tags so made the best I can.

Switched from

[Bookly](https://www.capterra.com/p/180137/Bookly/)

Needed multi platform support and online form filling sue to Covid-19

Review Source

LC

Lisa C.  
Owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Would be so much better if reports didn't show everything booked in. Just cashed off sales. "

August 2, 2017

4.0

It's easier than paper. But I would consider changing if a better one was available.

Pros

SMS and email confirmations Storage function for client details and notes. Email sent to clients confirming booking date and time.

Cons

Mobile app not scrolling up when you book. Lack of ability to use it to input outgoings, not simple for clients to book, wait list doesn't work on app and the last minute appointments section is very poor.

Review Source

CS

Courtney S.  
Aesthetic practitioner  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Great system awesome customer service "

June 1, 2024

5.0

Absolutely fantastic experience so far, I definitely will staying with Ovatu

Pros

The best customer service you could ask for, they get back to really quick always lovely and helpful they will always send a personal reply to help not a generic answer. Ovatu is the best booking system I’ve used, it’s easy to find your way round, once I’d asked the ovatu team for help on what I didn’t understand it was pretty much plain sailing.

Cons

To be honest not a lot of cons for me, the only con is I may not understand something so maybe add a info about what things mean to make it a bit easier in places.

Review Source

DH

Denise H.  
Salon owner  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "5 start booking system with outstanding customer service "

January 31, 2023

5.0

My experience since using ovatu has been great they answer any questions I have in a timely manner and most recently I accidentally synced lots of customers accounts together. I emailed and asked for help to sort these synced profiles out and within a few hours \[sensitive content hidden\] had fixed the main issues I had caused. Then \[sensitive content hidden\] worked his magic and sorted the rest . I’m so grateful that ovatu have such a caring and hard working team

Pros

I like how I have been able to build the system to suit my business needs it’s not a case if one software suits all.

Cons

I would like to be able to customise the book now platform more and I don’t like how you get charged 5 credits for a txt message.

Alternatives considered

[Phorest](https://www.capterra.com/p/113530/Phorest-Salon-Software/)

Reason for choosing Ovatu

Ovatu was more cost effective and still is

Switched from

[Treatwell](https://www.capterra.com/p/181827/Treatwell/)

Ovatu made it easy

Review Source

SV

Serina V.  
Owner and Nutritional Therapist  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Ovatu is the reason my company functions so easily in a paperless system! I absolutely love Ovatu!"

August 30, 2017

5.0

Ovatu literally allows me to run my company. It is an affordable price for a small business like my own and I cannot recommend it highly enough! Even though there are a few little tweaks I'd like to see in the future, they are small when compared to all of the benefits I receive from the product in general. I am a Nutritional Therapy Practitioner and run my own company solo. Many NTP students are working to get their private practices off the ground and I always, always recommend using Ovatu for their schedule and invoicing needs. It's great! I had spent months searching for a program like this and when I found Ovatu, I never looked back! Thanks for a great program!!

Pros

I absolutely love how all of my most used items are contained in one place! Extremely flexible schedule, invoicing, appointment reminders, client reviews, online scheduling - it's fantastic. I spent so much less time going back-and-forth for scheduling with most of my clients because they can very easily add themselves to my schedule through my website. I can open up the Ovatu app on my smart phone and easily check my schedule for updates. Fantastic! I recommend Ovatu to everyone and couldn't be happier with customer service as they are always polite and prompt returning my questions.

Cons

There are only 2 areas in which I think Ovatu could be tweaked: 1) adding in some way to track a few more types of expenses to reflect on the bottom line for revenue (items such as rent, insurance, payroll cost, etc. which is a little bit more of a job for accounting software) to give a more accurate overall picture in the Reports section. 2) An improved note-taking system to allow for a little bit more flexibility. I'd love to have a way to store private SOAP notes after each consultation that can include PDF attachments or diagrams, and, at the same time, another section of semi-public notes (between me and that particular client only - through their log-in) that clients can log-in and see through the mini-site which would contain recommendations for them to complete between appointments.

Review Source

TO

Tami O.  
Waxologist  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "My Virtual Assistant!"

March 10, 2020

5.0

My overall experience has been really positive. The support staff are quite simply excellent, nothing seems too much trouble, they are always quick to respond and very polite.\[SENSITIVE CONTENT HIDDEN\] all deserve a special mention for all of the above. It really does make a difference as a lot of companies have good products but are let down by their aftercare service which sadly is all we then associate them with. Ovatu are different their passion and knowledge of their product is excellent.

Pros

This software is super easy to use and manage. Once it has been setup it pretty much runs itself which gives me time to get on with my business. The online booking feature leaves me free to treat clients without having to spend time taking calls or replying to emails. My clients love the reminder service and ease of use. I integrate with Stripe and Paypal so my booking and checking out process is seamless. I love the fact that everything is digital and I am 100% paperless and compliant for GDPR.

Cons

There isn't anything I dislike about the software. I would like to see some integration of accounting software to make tax and end of year a little easier. It would be ideal if this could be an all in one package. I would also like to see an option to sell products as well as services through the booking process. The software already holds my stock data so this would certainly be a benefit as all sales would be handled in one area.

Reason for choosing Ovatu

I liked the ethos of the Company, they came across professional and friendly. The pricing was great seeing as I am a sole trader. The product is always growing so new features are available and they listen to their customers needs and build their product around that. The software also had all the features I was looking for to handle all the admin and free up my time to focus on my clients.

Review Source

CK

Claire K.  
Director  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "My business is able to be hugely successful because of this product but my review is on the support "

May 22, 2022

5.0

I have two different businesses running on this software and it gives me all the information I need, there is so much this software can do and I often need help, the customer Service from the team is excellent and why I am writing a review, they are fast at responding and know exactly what I need every time

Pros

It's quite a daunting thing having your whole business on a bit of software but the team at Ovatu have been incredible support and know the product inside out so when I call for guidance they give step by step advice and email through a video to refer to afterwards.

Cons

I don't dislike anything, it does everything I need

Alternatives considered

[Booksy Biz](https://www.capterra.com/p/142741/Booksy/)[Phorest](https://www.capterra.com/p/113530/Phorest-Salon-Software/)[iSalon](https://www.capterra.com/p/85990/i-salon/)[Treatwell](https://www.capterra.com/p/181827/Treatwell/)

Reason for choosing Ovatu

I got recommended Ovatu

Review Source

AS

Anna S.  
Owner  
  
Used the software for: 2+ years

### "Ovatu's stellar customer service is the cherry on top of a wonderful online scheduling program."

January 6, 2018

5.0

Pros

Love, love, LOVE Ovatu's customer service! I've received responses back as quickly as within a few minutes, but always within a day, even given our 14 hour time zone difference. I was born before personal computers existed (!), and I don't find these programs intuitive, but cust support rep and his crew have been nothing but welcoming and patient with each of my many questions. They are also very open to requests for improvements, and have made small program tweaks for me right away on a couple of occasions. Once I got the scheduler integrated into my website, I rarely need to interact with my clients before they come in for their appointments! I've had more than a few clients mention that they selected my business precisely because they COULD schedule online, without any phone tag delays. Clients really appreciate the email and text message appointment reminders, too (and I appreciate the lack of no-shows), and I love the automatic birthday reminder and review solicitation email follow-ups. The pricing is very affordable and, for everything that is included, is a bargain. I cannot recommend Ovatu enough. I am an extremely satisfied and very happy customer!

Cons

If I knew more about computers/coding, I think there are more features I could take advantage of. It took me a while to understand that there are some things that can't be done on the app and need to be done on the pc, although this is gradually changing. I'll sometimes see verbage on a form that doesn't make any sense to the layperson in me, but if I send in an inquiry to Customer Service, I get a clear answer.

Review Source

VR

Verified Reviewer  
Auxiliar de secretaría  
  
Used the software for: Less than 6 months

### "Wonders with this Software"

May 28, 2018

5.0

Pros

It has been wonderful throughout my work, making necessary updates to help us stay up to date on everything. Thanks to this software we can satisfy our customers

Cons

The storage system is not very efficient, as are some applications that are not so easy to use. It is something of minimum seriousness that I am sure that they could solve it

Review Source

DC

Debbie C.  
Permanent Cosmetics Specialist  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Seriously outstanding support (and the product is great too!)"

January 17, 2020

5.0

Awesome!

Pros

It is easy to use and logical, however the stand out feature that prompts me to write this review is the people in the support team. There are help tutorials for everything but when I can't see the wood from the trees, they are quick to respond in live chat, or email and essentially stay patient and professional when they must honestly want to bang their heads against a brick wall, when I have clearly missed something simple or made an obvious error I couldn't see. Last night I suggested a change (one of my finer moments!) and within a few hours they had actually implemented it - and I appreciate so much a) that they were still listening and b) implemented it! as it will greatly benefit the experience of my clients. I was so pleased I told my husband said "omg how much did you pay them, or do you pay them for their software - where on earth do you get that sort of service these days!" So thank you to \[SENSITIVE CONTENT HIDDEN\] and anyone else who has helped this switch from my previous provider! you are all legends!

Cons

Not a lot at all, and the one thing that could be improved they did!

Reason for choosing Ovatu

Because of the form and photo functionality, price point and honest advise from their support team.

Review Source

AB

Andrea B.  
Nurse  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "It just gets better and better"

July 29, 2020

5.0

Excellent

Pros

Economical, cloud based, works like 2 members of staff. I use it on my MAC, iPhone and iPad. The update releases just get better and better and looks seriously clean and easy to navigate. They respond very quickly with queries too. Clients can book 24/7 it has full functionality too love love love it! Now with the improved waitlist option its even better. I can develop my own consent forms which are sent when a client books online.

Cons

There is nothing at all I do not like. Ive been with this company for many years now and as they grow and develop the product it gets better and better.

Review Source

CE

Cat E.  
Mobile beauty therapist  
  
Used the software for: 2+ years

### "Streamlined my business! Been a loyal user for 4 year now and could never go back!"

August 2, 2017

5.0

Pros

Very user friendly , I picked it up right away, no tricky learning curve. Super easy to customise by adding your services and prices etc and not too time consuming either. Excellent reminder system, sends out reminder email 48hrs before to minimise no shows. Easy to view scheduling I love that the IPhone version can be used offline to take bookings etc then automatically syncs up when it has signal easy to store client information excellent customer service, very quick to reply and have always answered all my questions and solved all my issues within days if not hours,

Cons

annoying that the google compatible version doesn't seem as advanced, wanted to upgrade to the Google pixel phone but the Ovatu app wasn't as good so had to stick to iPhone

Review Source

KB

Kirsty B.  
Salon owner  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "I was recommended Ovatu on a beauty Facebook Page. It has helped me grow my business significantly"

August 2, 2017

5.0

Streamlined booking & storing of customer details. Trct message confirmations, terms & conditions for booking policy.

Pros

Simple, effective & has saved me money from reduced cancellations & no-shows. I now wake up to multiple bookings each morning. Information is stored securely & helps keep everything streamlined. It syncs well to programs like Mailchimp also. The text reminder & follow up texts & emails are brilliant. These features have taken my business to a more professional level. I'm able to run reports & see where my business is.

Cons

When you click on the customers appointment you can't see their details. You have to manually search

Review Source

TB

Todd B.  
Artist  
Arts and Crafts  
Used the software for: 2+ years

### "Great for a Professional Tattooer! Almost perfect!"

August 8, 2017

5.0

Pros

Saves all the clients info and makes future bookings a snap! It emails appointment reminders to clients! The software is easy to use, and anytime I've ever had a problem or concern, I got an email back from Ovatu within just a few hours

Cons

If I had to pick a Con for this software, there would be two. 1: there aren't enough free text message send outs included in my plan, so I don't use them at all. 2: on the print screen when printing your daily schedule from the iPhone app, the "print" button or link is almost impossible to see. A different font color would fix that. But those are minut.

Review Source

BE

Balazs E.  
gynecologist doctor  
Medical Practice  
Used the software for: 2+ years

### "An easy to use equipment to organize patients schedule for a gynecology outpatient clinic."

August 18, 2017

5.0

Pros

User friendly interface, good and useful functions, excellent web area with so many useful functions. This application made my life easier with a 60% reduction in my incoming phone calls. OVATU You is a perfect application as well as I try to force my patients to use it.

Cons

Language support for HUNGARIAN would be a great value as (unfortunately typical in Hungary) nearly half of the patients cannot speak English. Sometimes duplicated booking is available. However I don't know the reason for it. Mass email for a specific day's patients is not available.

Review Source

NM

Natalie M.  
Director  
Consumer Services  
Used the software for: 2+ years

### "I love Ovatu and recommend it to everyone who needs bookings management software."

August 3, 2017

5.0

This software takes the pain out of running my business, from managing bookings to automated client contact, social media and back-end reporting. It does it all, and for a fraction of the price of the others

Pros

I like that it's easy for me and my clients to use, with the apps available. It's versatile and I can use it on all of my devices. It's easy to incorporate in to my website and the features are being updated all the time.

Cons

I would like to be subscribed to a newsletter outlining new features and how to use them, as nice as it is stumbling upon a new feature

Review Source

LS

Laurel S.  
Movement and Pilates Teacher  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Ovatu works great for me to keep track of where my clients are in their packages and run reports."

August 3, 2017

4.0

I can keep track of my clients sessions/packages with ease. I no longer need to remind clients of session times or payment due. The ease of running a report for month end, year end or invoicing a particular client.

Pros

Cost. Ease of use. Automated email reminders. Even though the customer service is through email, Dave and his staff have always been very prompt and responsive about taking care of any issues.

Cons

I wish it functioned with a better cc system like PayPal or venmo or customers could set up to pay from their bank as a transfer of funds.

Review Source

VT

Valerie T.  
owner/ nail tech  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "This app has been an invaluable tool to myself as a small business. Tech support has been great!"

August 3, 2017

5.0

reminders sent to clients. I did not want online booking capabilty so I control my schedule.

Pros

My schedule is right there! And i love how detailed the reporting options can be. Tech support is mostly quick but always responsive!

Cons

Changing a booked appointment; have to scroll through my entire list of services. Search option would be great. Having to go back and back to reach main toolbar. Having tool bar remain visible would be great! ie. on schedule page then wanting to see roster for that week.

Review Source

TA

Thashna A.  
Chiropractor  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Great experience but improvement needed "

August 3, 2017

4.0

A work interactive booking system and accounting for business

Pros

Accessibility anytime anywhere Patient appointment reminder messages.

Cons

Can't look at specific lists by the touch of button. No Active Birthday reminder for the practitioner. Keeps deleting the discounts after they have been set. Have to open the appointment to see names as sometimes hidden in 10 minute slots on the mobile app. Can't add pics via mobile app to marketing emails as photos on phone incompatible.

Review Source

jL

jordan L.  
Microblading artist  
Retail  
Used the software for: I used a free trial

### "Amazing!"

June 30, 2020

5.0

PERFECT

Pros

So pleased I decided to go with ovatu! Not only are the staff so helpful and fast at replying to emails, but the details you can set on the booking system is amazing, for example I can set certain treatments to only be booked during certain days and times by using the recourse option, which might I add no other online booking system has! You can literally tailor every detail to how you want it! The only thing I regret is I did not sign up sooner and feel guilty of all the family time I have missed out on as a result of booking my own diary! THANK YOU!

Cons

The only thing I feel could be added is the option to automatically send out cancellation appointments for a longer period of 1 week.

Reason for choosing Ovatu

The recourse option

Review Source

CW

Chelsea W.  
salon owner  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "love it"

February 8, 2022

5.0

great

Pros

easy to use . very happy with the product

Cons

nothing. i love it all. would reccommend to anyone

Reason for choosing Ovatu

great

Review Source

NN

Nikolas N.  
Owner  
Higher Education  
Used the software for: 2+ years

### "me,my partner and my customers live with it 24/7. Is that enough?"

August 2, 2017

5.0

Value for money. Easy to use. A lot of features to integrate with customers. Book OnLine. Reports.

Pros

Value for money for ALL these features the app is giving us. The easy way/steps for customers to book OnLine and be informed.

Cons

Perhaps some features/filters more to be come in reports tab just to have easily and fully the option to dig and help us in data analysis. the option to have in my language (Greek) the SMS

Review Source

RH

Raine H.  
Spa owner  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Best booking system I’ve ever used"

September 12, 2018

5.0

Highly recommend! Even when there were slight hiccups for me setting it up, customer service (I have dealt with where amazing!) cleared it up so fast. Best value you’ll find!

Pros

Love it! Very user friendly and whenever you need clarification, customer support is readily available to you

Cons

Email notifications to customers could be “fancier”. I’m just reaching for something here because it’s requiring me to lol

Review Source

TG

Tina G.  
Owner  
  
Used the software for: 2+ years

### "Great"

August 2, 2017

5.0

Super convenient booking

Pros

Love that this is an app and able to use online also and all my devices. Wish i would have used this app years ago.

Cons

Wish i could tap a time to book appts from the appointment calender vs scrolling down to find a time. Also would like an easier check out process online without having to open up sale so i can add tip.

Review Source

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