# Pipedrive Pricing: A Comprehensive Guide | Capterra > Check out the Pipedrive pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/132666/Pipedrive/pricing --- Pipedrive Pricing Guide 2025 Last updated on August 20, 2025 Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Writer Edited by [Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/) Editor Pricing for Pipedrive [4.5 (3050)](#reviews) User rating:[ 4.5 ](#reviews) Based on (3,050) reviews ## Overview of Pipedrive pricing [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) is a sales CRM and pipeline management software with five paid tiers, starting at $14 per seat, per month (billed annually). All Pipedrive pricing plans are billed on a “per user” basis, eliminating the need for worrying about usage limits based on the number of deals, contacts, or data storage within the plan's defined allowances. We used our extensive database of reviews and buyer interactions to compare Pipedrive pricing plans. The details: Lite $19.00 Per User,Per Month * * * It Includes - Lead, calendar and pipeline management - Sales Assistant and AI-generated reports - Real-time sales feed - 500+ integrations - Personalized onboarding Growth $34.00 Per User,Per Month * * * It Includes - Lite plan + - Full email sync with tracking - Automations and nurturing sequences - Subscriptions and forecast reports - Meeting scheduler and contacts timeline - Live chat support Premium $64.00 Per User,Per Month * * * It Includes - Growth plan + - Lead generation and routing - Custom scoring and company data enrichment - AI-powered multi-email tools - Contracts and e-signatures - Enhanced customization for teams, reports and data fields Ultimate $89.00 Per User,Per Month * * * It Includes - Premium plan + - Fortified account security with rules and alerts - Phone and email data enrichment - Maximized usage limits - Sandbox testing account The latest information on pricing is available on Pipedrive’s website. * * * ## Pipedrive pricing at a glance - **Pipedrive offers a free 14-day trial.** Users can access all core CRM functionalities, such as visual sales pipeline management, contact and deal tracking, email integration, mobile access, customizable reporting, and basic automation features - **Paid plans** start at $14 per seat, per month billed annually) and goes up to $79 per seat, per month (billed annually) - **Pipedrive has an above-average value for money rating of 4.2/5.** This is based on verified reviews on Capterra from the last two years. Users generally appreciate the competitive pricing, while some find the cost of the advanced features to be a bit pricey. * * * ## Feature differentiation between Pipedrive pricing plans Here's a breakdown of feature differentiation by plan: **Feature** **Essential** **Advanced** **Professional** **Power** **Enterprise** **Open deals (per company)\*** 3,000 10,000 100,000 200,000 Unlimited **Email syncs (per seat)\*\*** \- 1 2 3 5 **Custom fields (per company)** 30 100 300 500 Unlimited **Reports (per seat)** 15 30 150 250 Unlimited **Active automations** \- 30 60 90 180 **Teams (per company)** \- \- 3 15 Unlimited **Project and smart docs add-on** Paid Paid Projects add on-Paid Smart docs add-on-Free Free Free **AI-powered sales assistance** Not available Not available Available Available Available **\*Open deals:** Represent the active transactions you're conducting with a person or organization. They are the core element of the sales pipeline. **\*\*Email syncs** allow you to sync your emails into Pipedrive’s sales box. ## Detailed breakdown of Pipedrive pricing plans Pipedrive offers tiered paid plans with different billing structures. ### Essentials plan **Price:** $14 per seat, per month (billed annually); $19 per seat, per month (billed monthly) **Billing structure:** Annual and monthly **Ideal for:** Small businesses looking for basic tools to manage their sales efforts. **What to know about this plan:** The Pipedrive Essentials plan is the entry-level offering, providing fundamental CRM features, such as lead, calendar, and pipeline management. This plan can benefit small teams and individuals seeking a simple and affordable CRM to organize their sales process. However, the limitations on the number of open deals (3,000 per company), custom fields (30 per company), and available reports (15 per user) can hinder scalability and restrict the ability to tailor the system to more complex sales workflows. **Essentials plan features**[\[2\]](#footnotes)**:** - **Contacts map** with a Google Maps integration to let you visualize your contacts on a map and filter them by city, state, and country.  - **Custom fields** to let you tailor your sales data to your business with custom fields for leads, deals, contacts, and projects.  - **Product catalog** to create a customizable catalog of your business’s goods or services, including costs and notes. - **Data import and export** to help you import existing data from a spreadsheet or migrate from another CRM tool. You can export data from Pipedrive in various formats, including CSV and Excel. - **Calendar view** to showcase what’s coming up in your schedule and let you manage your time efficiently. Pipedrive's calendar view provides a visual representation of your scheduled activities; you can see your calls, meetings, and tasks organized by date and time. ### Advanced plan **Price:** $24 per seat, per month (billed annually); $34 per seat, per month (billed monthly) **Billing structure:** Annual and monthly **Ideal for:** Growing teams looking to manage their sales pipelines efficiently. **What to know about this plan:** Besides everything in the Essential plan, the Advanced plan includes features such as automations builder, video call scheduling, and live chat support during business hours. Moreover, it offers increased limits on the number of open deals, custom fields, and available reports, letting you manage a larger volume of opportunities, customize your data more extensively, and gain more comprehensive insights into your sales performance through a wider range of reports. However, the limitations of this plan include the absence of more advanced features, such as multiple email accounts sync and contacts timeline, which are reserved for the Professional plan and above.  **Advanced plan features**[\[2\]](#footnotes)**:** - **Mentions and comments** to draw a colleague’s attention to a deal, lead, or contact by mentioning them in notes or posting comments. This feature enhances collaboration and communication within the team.  - **Activity reminder notifications** to remind team members of upcoming activities. You can select any combination of in-app, email, and mobile push notifications for sending these reminders.  - **Customizable email templates** to let you craft personalized emails using customizable email templates. You can populate these templates with dynamic fields that automatically pull relevant information from the deal or contact, such as their name, company, or specific deal details. - **Email scheduling** to let you send emails during off-hours or at a more convenient time for your recipient. You can choose a specific date and time for your email to be sent, ensuring it reaches your recipients at the optimal time.  - **Meeting scheduler** helps you share your availability and let your customer pick a time that works best for you. This eliminates back-and-forth emails and saves time in schedule coordination. ### Professional plan **Price:** $49 per seat, per month (billed annually); $64 per seat, per month (billed monthly) **Billing structure:** Annual and monthly **Ideal for:** Growing teams requiring advanced features to manage complex sales processes. **What to know about this plan:** Pipedrive's Professional plan introduces powerful features such as deal card customization, contacts timeline, and automatic assignment, offering a significant upgrade from the Advanced plan and providing substantial value for businesses focused on enhancing team productivity. However, even with these advanced capabilities, some restrictions exist. For instance, the included limit of 60 workflow automations and paid projects add-ons might become a bottleneck for organizations with highly complex processes or multiple project management needs. **Professional plan features**[\[2\]](#footnotes)**:** - **Team filters and goals** to let you organize your salespeople into teams and gain useful insights into their performance. - **Custom field reports** to generate reports based on the custom fields you have set up for your teams, products, or industry.  - **Deal revenue forecast report** to provide you a comprehensive overview of your predicted revenue and help you make quick adjustments.  - **Dashboard collaboration** to help customize dashboards as a team to reach shared goals. ### Power plan **Price:** $59 per seat, per month (billed annually); $74 per seat, per month (billed monthly) **Billing structure:** Annual and monthly **Ideal for:** Businesses with larger sales teams and requiring more features for team collaboration and project management. **What to know about this plan:** Pipedrive's Power plan offers five times more custom permissions and teams (per company), and includes Pipedrive Projects for all users, alongside substantially higher limits for deals, fields, reports, and automations, boosting efficiency. However, it lacks the "unlimited" capacities of the Enterprise tier, meaning exceptionally large organizations might still encounter ceilings. **Power plan features**[\[2\]](#footnotes)**:** - **Email inbox** that lets you forward important emails to Pipedrive with bcc that automatically link to a corresponding deal and contact.  - **Forecast view** to let you visualize the revenue projection for your business for further planning and budgeting. - **Email summarization** that lets you read emails with instant summaries that gauge your lead’s interests and suggest next steps. - **Automatic assignment** to help you create custom rules to automatically assign leads and deals to the right people in your teams.  - **Smart-app recommendations** that leverages AI to offer recommendations for the most relevant apps and integrations to solve your business problems. ### Enterprise plan **Price:** $79 per seat, per month (billed annually); $99 per seat, per month (billed monthly) **Billing structure:** Annual and monthly **Ideal for:** Large-scale enterprises requiring limitless customization and dedicated support. **What to know about this plan:** Pipedrive's Enterprise plan suits very large organizations, and offers unlimited capacity for automations, fields, and reports. It boasts enhanced security and 24/7 dedicated support. However, its main limitation is significantly higher pricing, which makes it ideal only for businesses needing extreme scalability and full utilization of its extensive features. **Enterprise plan features**[\[2\]](#footnotes)**:** - **Sales assistant** that offers suggestions (using AI) based on your past performance and lets you identify areas of improvement and focus.  - **Security alerts** to provide email notifications about suspicious access to your company’s accounts, potential data leaks, and data loss. - **Security rules** to let you enforce password strength requirements, password expiration, , history control, and two-factor authentication restrictions for all users.  - **Visual dashboards** to let you create your own dashboards with a customized collection of reports. You can also share these dashboards internally or externally via a link.  - **Report collaboration** that allows you to customize reports as a team to reach shared goals. This feature allows teams to work together on shared reports, fostering real-time collaboration.  ## What users say about Pipedrive pricing Our team analyzed more than 200 reviews from verified Pipedrive users on our website over the last two years to understand their views about the software’s pricing. Here are some review excerpts that helped us understand its value proposition relative to cost[\[1\]](#footnotes): japhet M.Creative DirectorTelecommunications2+ years Pipedrive stands out as my top choice among CRMs, having thoroughly evaluated over a dozen options. I suggest it to beginners because of the extensive features available even with the top-tier package, which remains one of the most affordable options on the market. May 6, 2024 David G.Human Resources CoordinatorComputer Games1-2 years In the end, we like Pipedrive because it provides excellent value for the money at all of its subscription tiers. June 21, 2023 Simone C.CISUP DirectorHigher Education6-12 months While I appreciate the variety of plans Pipedrive offers, once you get used to the more advanced options, it can be difficult to accept the lower-tier plans, depending on your company's budget. February 19, 2023 [Read more Pipedrive reviews here](https://www.capterra.com/p/132666/Pipedrive/reviews/). ## Total cost of ownership When evaluating Pipedrive for your CRM needs, it's important to consider the total cost of ownership (TCO), including the base subscription price and any additional usage or service-related expenses. Let's look at a couple of examples to illustrate potential costs: ### Example of a small business utilizing the Essential Plan Suppose you're a small team of 5 users choosing the Essential plan at $14 per user per month (billed annually). You may add more users as your team grows. Your estimated monthly cost might look like this: - **Base Essential plan**: 5 users \* $14 = $70/month - **Additional team members**: Adding 3 more users in the future would increase the monthly cost to 8 \* $14 = $112/month - **Add-on services**: Optional add-ons such as project and smart docs add-on may come at an additional cost, depending on needs (e.g., project or document management) So, your estimated monthly cost could range from $70 to $112 or more, depending on team size and additional services. As your needs evolve, you might also explore upgrading to Advanced plan or above, which offer tools including AI-powered sales assistance, project planning, 24/7 support, and unlimited reports—all of which would affect your overall cost. [Read this to understand the true cost of your business software](https://www.capterra.com/resources/business-software-cost/). ### Additional costs to consider  Beyond the subscription plan and usage-based pricing, here are some other potential costs to keep in mind when evaluating Pipedrive[\[3\]](#footnotes): **Cost category** **Description** **Details** Add-ons Paid add-ons that extend its functionality, such as LeadBooster (for chatbots, live chat, prospector, web forms), Smart Docs (for trackable documents and eSignatures), Web Visitors (to identify website visitors) \- **Essential and Advanced:** Users on these plans will pay full price for all add-ons. \- **Professional:** Only smart docs are included for free. \- **Power and Enterprise:** Projects and Smart docs add-ons are included for all users on the Power and Enterprise plans. \- **All plan users** need to pay for LeadBooster, WebVisitors, and Campaigns add-ons Professional support services Assistance with initial account setup, data import/migration from old systems, pipeline configuration, and basic user training to get the team up and running. \- While all Pipedrive plans offer personalized onboarding, their depth, duration, and the level of direct, ongoing strategic support vary significantly. Users might need to pay extra for personalized assistance. \- The Enterprise plan usually includes personalized onboarding, dedicated account management, and in-depth strategic support tailored to the organization's needs. These services are integrated into the higher, customized pricing of the Enterprise plan. Internal resource costs Potential costs associated with the personnel needed to manage the Pipedrive platform Depends on business size and project complexity. Potential roles include technical support, CRM administrator, and sales administrator. ## Choosing the right Pipedrive pricing plan Here are some considerations you should keep in mind when choosing the best Pipedrive pricing plan for your business: _Key considerations while choosing the right Pipedrive plan_ **Define your core CRM needs:** - **Team's size and projected growth:** Estimate your current sales team size and anticipate expansion over the next 1-2 years. This will directly influence the number of users and the scalability requirements of the plan. - **Complexity of your sales process and data volume:** Assess how many active deals, custom fields, reports, and automations you'll need. High volumes or intricate workflows will necessitate higher-tier plans. - **Essential features and integration requirements:** Identify critical functionalities such as advanced permissions, project management, or specific reporting needs, which will help you distinguish between the must-haves and nice-to-haves. **Estimate the potential costs:** - **Calculating initial subscription fees:** Determine the per-user cost for each plan tier and multiply by your projected user count to get a baseline monthly/annual expense. - **Factoring in potential add-on costs:** Identify any essential Pipedrive add-ons (such as LeadBooster or Smart Docs) or third-party integrations that carry their own fees, adding these to your budget. - **Budgeting for professional services or overages:** Consider potential expenses for custom setup, data migration, advanced training, or the possibility of exceeding usage limits on lower-tier plans, which might necessitate an upgrade. **Plan for scalability and future feature requirements:** - Consider how your sales team size and operational complexity might evolve in the next 2-3 years. This helps you select a plan that can accommodate future needs without immediate upgrades. - Regularly review your Pipedrive usage, including deal volume, custom fields, and automation limits. If you're consistently approaching or hitting these caps, you might need to invest in a higher tier. **Leverage Pipedrive's customer support resources for informed decisions:** - Explore the detailed feature comparison on Pipedrive's pricing page to see what's included in each plan. - Consult the Pipedrive Help Center and documentation to understand the capabilities and limitations of each feature. - Contact Pipedrive's sales team with specific questions about your use case and to get personalized recommendations. ## Is Pipedrive worth it? Whether Pipedrive is worth investing in depends on your CRM needs and budget. Here's a breakdown to help you decide: ### Value for money Analysis of verified user reviews received in the last two years on Capterra reveals that Pipedrive has a **value-for-money rating of 4.2/5**. Here are some review excerpts from verified users of Pipedrive that helped us understand its value proposition relative to cost[\[1\]](#footnotes): Alexis P.Design ManagerConstruction1-2 years I like the reliability of Pipedrive. It has been and amazing customer engagement tool that has been working so well. It is so affordable. March 12, 2024 Jose C.Supervisor Government Administration6-12 months It is an excellent tool, very good quality price, one of the best CRM systems. November 14, 2022 Divya P.Senior AnalystInformation Technology and Services6-12 months The most economical CRM platform. Good and handy tool. One can segregate the list by creating unique label, field and filter to it. Also, very easy to keep track of the activities. Wonderful features. October 3, 2024 Wilim A.Head of Education and Community DevelopmentE-Learning1-2 years Pipedrive is a great CRM that offers excellent value for money. I have used several other CRMs in the past, but I always end up coming back to Pipedrive. Its user interface is intuitive and easy to use, and the integrations with third-party apps are top-notch. February 22, 2023 [Read more Pipedrive reviews here](https://www.capterra.com/p/132666/Pipedrive/reviews/). ### Ease of use and its impact on value Pipedrive has an ease-of-use rating of 4.5/5 on Capterra. As a platform that’s intuitive and easy to implement, it helps businesses: - Manage sales processes and improve deal closure rates, by providing a visual pipeline, automated tasks, and in-depth performance insights, directly impacting revenue generation. - Enhance customer relationship management and communication, through centralized contact data, email integration, and activity tracking, leading to better customer satisfaction and retention. ### Alternatives to Pipedrive Pipedrive is a highly rated tool with an **overall rating of 4.5/5 stars**. But how does Pipedrive compare to competitors regarding pricing in the CRM space? When considering value for money, Pipedrive has an average rating of 4.2 based on reviews received in the last two years. Some of its competitors also fare well in this category: **Alternative** **Starting price** **Value-for-money rating** Zoho CRM $14 per user, per month (billed annually) 4.4/5 Salesforce Sales Cloud $25 per user, per month (billed monthly or annually) 4.3/5 Dynamics 365 Available upon request 4.3/5 Hubspot CRM $15 per seat, per month, billed annually. 4.1/4 Bitrix24 $49 per organization, per month (billed annually). 4.0/4 ### Cost comparison: Pipedrive vs. popular alternatives [4.3 (6972)](https://www.capterra.com/p/155928/Zoho-CRM/#reviews) * * * Starting Price $14.00 Per User , Per Month * * * [4.4 (18781)](https://www.capterra.com/p/61368/Salesforce/#reviews) * * * Starting Price $25.00 Per User , Per Month * * * [4.5 (4458)](https://www.capterra.com/p/152373/HubSpot-CRM/#reviews) * * * Starting Price $20.00 Per User , Per Month * * * [4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/#reviews) * * * Starting Price $69.00 Flat Rate , Per Month * * * Check out the top [Pipedrive alternatives](https://www.capterra.com/p/132666/Pipedrive/alternatives/), comparable in core features, pricing, and usability. ### Making the final decision Based on verified user reviews on Capterra, Pipedrive has received the following scores: - **Overall rating:** 4.5/5 - **Ease-of-use rating:** 4.5/5 - **Value-for-money:** 4.2/5 The right Pipedrive plan depends on your business size and needs. Here’s a breakdown of which plan may suit you best: - **Small businesses** typically prioritize foundational sales organization and basic lead management. The Essential or Advanced plan is generally sufficient for managing their core sales processes and early growth. - **Midsize businesses** require more detailed sales tracking, automation, and reporting to optimize their growing teams. The Professional plan, or even the Power plan for those scaling rapidly, can effectively meet their expanding needs and budget considerations. - **Large enterprises** manage extensive sales operations, complex deal flows, and require maximum customization, advanced security, and dedicated support. The Enterprise plan is best suited for such comprehensive and demanding requirements. ## FAQs Does Pipedrive offer any discounts? Yes, Pipedrive often offers discounts, especially for annual subscriptions. These discounts can vary over time. At present, you get up to a 42% discount with an annual subscription as compared to the monthly billing (percent savings varies by plan). It is best to check their official website or contact their sales team for the most current information. Is Pipedrive good for small businesses? Pipedrive can be a good choice for small businesses. As per the majority of reviews on Capterra, the software offers an easy-to-understand interface. Many reviewers also say that the video tutorials offered by Pipedrive helped them get the hang of the tool. A simple user interface that eliminates the need for extensive training makes it easy for small businesses to adopt and use. What companies use Pipedrive? While Pipedrive doesn't publicly disclose a comprehensive list of its clients, it's used by a wide range of businesses across various industries, including small, midsize, and large enterprises. Who owns Pipedrive? Pipedrive is an Estonian cloud-based [software-as-a-service](https://en.wikipedia.org/wiki/Software_as_a_service) company. Vista Equity Partners, a private equity firm, owns a majority stake in Pipedrive. Can you send mass emails with Pipedrive? Yes, you can send mass emails in Pipedrive. Pipedrive offers a group email feature that allows you to send personalized emails to multiple contacts at once. What is better than Pipedrive? The "best" CRM alternative to Pipedrive depends on your specific needs and priorities. However, you can browse a complete list of Pipedrive alternatives and compare them [here](https://www.capterra.com/p/132666/Pipedrive/alternatives/). Can you use Pipedrive as a CRM? Yes, you can use Pipedrive as a CRM. In fact, it's a popular and effective CRM tool designed specifically for sales teams. Pipedrive helps you manage your sales pipeline, track deals, and improve your overall sales process. #### Methodology 1. This product information came from Pipedrive’s own online content in May 2025, including the product's website and its social media channels. 2. Our research team identified these features from the vendor website (as of May 21, 2025) based on their analysis of what users find valuable or expect from CRM software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading. [Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/) Lindsay Page is an editor at Capterra. She specializes in editing data-driven research and tech trends reports for small to midsize businesses. She has more than a decade of experience writing and editing for a variety of industries, with particular expertise in cybersecurity, corporate and securities regulation, and finance. When not editing, Lindsay can be found reading a mystery novel, spending time with her family, and playing competitive tennis. Lots and lots of tennis. Related reading Table of Contents - [Overview of Pipedrive pricing](#overview-of-pipedrive-pricing) - [Pipedrive pricing at a glance](#pipedrive-pricing-at-a-glance) - [Feature differentiation between Pipedrive pricing plans](#feature-differentiation-between-pipedrive-pricing-plans) - [Detailed breakdown of Pipedrive pricing plans](#detailed-breakdown-of-pipedrive-pricing-plans) - [What users say about Pipedrive pricing](#what-users-say-about-pipedrive-pricing) - [Total cost of ownership](#total-cost-of-ownership) - [Choosing the right Pipedrive pricing plan](#choosing-the-right-pipedrive-pricing-plan) - [Is Pipedrive worth it?](#is-pipedrive-worth-it) - [FAQs](#faqs)