Who Uses This Software?

B2B marketing organizations that develop content and campaigns, who are looking to unify marketing strategy and provide an aligned experience across the customer journey


Average Ratings

9 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online

Vendor Details

  • Kapost
  • kapost.com
  • Founded 2009
  • United States

About Kapost

Kapost is a B2B Marketing Operating System that enables Marketers to manage the Marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze campaigns & content across your buyers journey.


Kapost Features

  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management

Kapost Reviews Recently Reviewed!


Great collaboration tool

Jun 21, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It is an easy way to see exactly who is doing what. A calendar feature lays out everything in a way that makes sense.

Cons: It can be hard to approve certain pieces of content, if only because it is hidden in a bunch of menus. It's a learning process.

Requires entire team adoption, otherwise, it's a great tool.

May 31, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so you can get stuck projects back on track. I've used it for everything within a Marketing team - event coordination, press releases, blogs, data sheets, you name it. It's really easy to make it work for whatever task you are working on.

Cons: It takes A LOT of implementation work. It also requires full team adoption. If there are only a couple people utilizing it, it's just not going to work to its full potential. Aside from that, we thought it would be more of a content repository and management system but it didn't have the capabilities that we were looking for.

Helps to Manage Marketing Content

Mar 09, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: The Calendar View is helpful to see all the content that's being created and/or ready to launch. The automated workflows keeps us on track.

Cons: Search functionality needs some work. Would like to see integrations with more universal tools. Custom views.

Capterra-loader

Kapost has transformed how our marketing organization operates

Feb 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Kapost allows us to have full visibility into our content efforts. From ideas to final output, to tracking the success of the assets, it's all visible within Kapost. This visibility enhances collaboration across our ever-growing department and company.

Cons: All of the challenges have been on our side (building out processes, getting people to change behaviors). And the folks at Kapost have been very helpful by offering advice and support as we transform marketing.

Overall: Having the ability to see all of our impending and in-progress projects allows us to better schedule and staff for upcoming needs.
The ability to provide a gallery of all of our content, that is fully searchable and sortable, enables our staff to find content on their own saves a lot of time for both the marketing team, as well as the sales (or other) teams.

Excellent content management and coordination tool

Jan 10, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Kapost greatly increases the collaboration among our team members who have not only content responsibilities as well as other priorities.

Cons: There are some limitations and issues here and there. There is a learning curve for everyone even in the same team.

Great for keeping content and campaigns organized.

Sep 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Great for organization with solid workflow functionality and easy to use calendar. Alerts for due dates on projects saved a lot of project management time. Account reps really did want to help, even though we were using the software in a limited capacity for blog hosting only.

Cons: There were rather frequent formatting issues. The customer service reps didn't seem to have much pull over product and developers when it came to implementing customer feedback.

Kapost is a great tool for coordinating high volume from a small team

May 18, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Ease of use made adoption easy, friendly UI made most tasks easy to view and manage. The Finished asset gallery is a simple DAM that enables us to keep the most recent version in front of the team and accessible.

Cons: Some limitations in how campaigns can be structured and short on critical path features. Kapost is great for breaking down the task in hand to its component parts and assigning each stage to different folks, but it doesnt show loading or account for loading in its timelines.

Overall: Lots of adoption. Analyzed our internal processes and helped us to understand them.

Great tool for cross-functional teams

Jan 08, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Prior to Kapost we struggled with content versioning, finding and sharing existing content, and a handful of other issues that we didn't even know we had. Kapost is a great tool that has allowed us to develop content more collaboratively and efficiently.

Pros: Content library is organized and rich with features -- makes it easy to search and find exactly what you need. Project management, versioning and approval process improved dramatically.

Cons: Could have better calendaring for campaigns.

Oct 17, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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