Who Uses This Software?

Hatchbuck is a great fit for small businesses in any industry that need a better way to manage contacts, improve follow-up and win more customers.


Average Ratings

116 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $59.00/month
    See pricing details
  • Pricing Details
    Every feature in every plan. Save when you sign up for annual billing.
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Business Hours

Vendor Details

  • Hatchbuck
  • www.hatchbuck.com/
  • Founded 2012
  • United States

About Hatchbuck

Hatchbuck is sales and marketing software for small business that makes it easy to nurture prospects and customers and drive more sales. Our all-in-one sales and marketing platform combines email marketing, CRM and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies an alternative solution for their small business clients. Hatchbuck proudly ranks highest in customer satisfaction.


Hatchbuck Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Hatchbuck Reviews Recently Reviewed!

Great CRM for Small Business

Oct 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This tool was cost-effective and worked great for our small business. Has a lot of the functionality that Salesforce has at fraction of the price. We felt like a big fish in a small sea.

Cons: Their team is small so support wasn't always immediate. Other than that, I can't really think of anything negative to say.

Super Easy Implementation

Sep 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I loved that Hatchbuck was so easy to implement within our organization. I felt like we were able to get up and running with little effort.

Overall: The implementation and support teams have been great to work with and I find the system easy to use.

Easy to use

Jun 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Easy to use in general. Easy to transfer between excel and Hatchbuck and vice versa. Easy to learn and great support and training

Cons: I haven't used any other products, so I can't make any comparisons. But as far as I can see so far, there are no cons.

Hands down, the best CRM system I've ever used.

Jun 12, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: We previously had three systems holding three separate sets of data: Zoho CRM, Membrain, and MailChimp. Now that our data is all together, we're already starting to make it work for us, instead of us working with it. As we're further into the program as well, and we've executed some campaigns and targeted emails, we're getting to know our database. The tag feature is amazing, and helps to give a more real-time picture of where our prospects are at, whether they've been browsing the website, what pages they've visted (and multiple times), etc.

Pros: The support, hands down. The team at Hatchbuck is amazing, and has answered all of my questions promptly, and helped me to think creatively about how best to use the software. I also love the automation available - the ability to trigger emails, campaigns, tasks, reminders, and deals based on contact actions. The new built-in advanced filtering system is great and makes it easier than ever to segment our database based on location, tags, whether they have an email address or not, and more. We've also used the email reporting to our advantage, helping us to get to know our contacts - what they interact with, what they click on, what they do and don't care about - our database has new life!

Cons: As we've been in the system more, we're finding that we're not using the "deals" tracker tool as effectively as we could, simply based on the fact that for our specific line of business, we could easily use 3-4 pipelines separately. (We are M&A Advisors/Business Brokerage Advisors, and so we have separate pipelines for Sellers, Buyers, Clients doing Exit Planning, and Valuations). If we were given the ability to have multiple Deals pipelines, it would immediately enable us to keep track of that pipeline. Additionally, if I could change a couple things, like the ability to automate contact notes within the record the same way that other things can be automated, I would, but this is such a minor thing that I wouldn't count it as a dislike.

Hatchbuck makes work easier

Jun 02, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
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Comments: Overall, I'm pleased with hatchbuck. I tried a lot of CRM programs. I think hatchbuck has the best bang for the buck.

Pros: It's easy to use, flexible and intuitive. The interface is simple. The latest version includes a new dashboard with lots of information available instantly.

Cons: Sometimes support seems a little lacking but that could just be because I didn't word my question well.

Good features, poor customer service

Jun 02, 2017
3/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 4.0/10 Not
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Pros: - Easy to use - Great user interface - Robust email tracking and reporting - Social media integration allows you to put a face with a name

Cons: After being promised excellent customer service, we've received anything but that. There is never an available rep to answer the phone, and it's difficult to get customer support to validate any bugs or errors you are receiving. It takes multiple emails to the support address to get updates on pending issues, if you get a response at all. Our team has had to troubleshoot more issues than we've actually been helped with, and none of our requests and suggestions on improvements have been taken seriously.

You Won't Be Disappointed With Hatchbuck!

Jun 02, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: I'd recommend Hatchbuck to anyone looking for a sleek, easy to use platform that handles both your CRM and Email Campaigns.

Pros: I love the ease of creating email templates, especially with the new update, and being able to track their success as soon as they are sent out. I primarily use it for creating email campaigns and tracking contacts who click through. It's a very organized system with ways to easily find contacts and emails. While the older version definitely had some kinks, I think they did an awesome job with the update I've found it much more user-friendly. Also it is a bit pricey, but it is a CRM and email campaign creator/tracking tool so I think it's worth it.

Cons: Again, with the old version, the email building templates were difficult to use, especially compared to MailChimp. Much improvement has been made to make the process much easier. It was frustrating to have to create new templates since the old ones were rendered useless. Sometimes it's a bit hard to navigate through the system, looking for the exact data or rare thing you might need or filter you might want, the good thing is their support is outstanding and always there to help.

B2B crm + marketing automation in one place

Jun 02, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: I've already recommended Hatchbuck to too many people in person.

Pros: The price is phenomenal for what you're getting in a single place. Other marketing automation tools cost /month and then you have to buy a CRM on top of that - HB makes it great to have everything in a single location. Their support is stellar and their feature set is really beautiful for SMBs.

Cons: They're still working through a lot of bugs. It can be frustrating sometimes, but they're still growing and improving so it balances out.

Value Makes it a No Brainer

Jun 01, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
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Comments: I thoroughly researched alternatives on the marketplace and when I chose hatchbuck, I was nervous the tools would be extremely limited. I'm glad that I couldn't have been more wrong. The tools are of a quality and ease of use that will help any small business grow.

Pros: Easy to use, extremely low cost, helpful support, effective tools that provide infinite customization and solid trackability, couldn't be happier with my decision.

Cons: Some minuscule design flaws but only marginally affect convenience and certainly don't affect quality of campaigns themselves. For example, there is no easy way to set maximum contacts on home page to a larger number.

Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work

May 18, 2017
1/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Comments: Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.

Pros: Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy

Cons: Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Search (contacts) doesn't find contacts. And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah. I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above.

Really good value for your money

Apr 17, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Hatchbuck does everything well, just not great. It is a basic CRM that offers a solid suite of tools to help you manager your pool of customers. The best feature of Hatchbuck are the email marketing tools. Although a little challenging to grasp at first, the build your own template tool is a great way to create content and get it out in front of your customers in a quick and professional manner.

Pros: For what you pay, you won't find a better CRM on the market. For those who are just stepping into the world of CRMs, Hatchbuck is a great place to start.

Cons: As with a lot of CRMs, the number of contacts can determine the price you pay. Hatchbuck is a great value for small businesses, but once your contact list starts to grow, the price jumps considerably, which might cause you to look at other CRMs.

Hatchbuck is worth taking a close look at for your small business

Feb 01, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Great Value for the product

Cons: Sometimes you hit a bug in the system, but the Hatchbuck team loves feedback and keeps us informed of updates.

Overall: Our small business started using Hatchbuck in 2016 after using Highrise as our Client manager for many years. Hatchbuck has so much more to offer the small business. The best feature is the ability to create email campaigns tailored for unique audiences and buyers. This feature lets us easily communicate and follow-up with buyers for our services and differentiate them from our reader audience.

The Hatchbuck staff was great at getting our team up to speed and is always there when we need them.

Hatchbuck Review

Jan 30, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Comments: The integration was simple and the features are user-friendly. Very easy to just pick up and start using without much instruction.

Pros: Being able to drag information off excel right into the platform.

Cons: It is a little too simple at this point. It could have more functionality for the price we are paying.

Aggressive yet Friendly

Jan 24, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Hatchbuck is perfect for an in-depth sales strategy. It helps you figure out the ins and outs of what the buyer is wanting.

Pros: Real Time Dashboard. Follow-up actions.

Cons: Limited Custom Reporting

Recommendations to other buyers: Create a wishlist of features, then go back and prioritize them and label them "must have" and "nice to have." For Hatchbuck's price point, you likely won't get everything you need, but everything you get will be a solid win. Consider not doing a full conversion of your existing database, and just bringing over A+ customers and prospects. Use the move to clean up your contacts and slowly add questionable contacts as you clean them up externally.

Good but doesn't integrate with Salesforce.com

Jan 19, 2017
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: We liked the software but found it didn't integrate with salesforce.com which is our CRM. We ended up switching based on that problem.

Featured Loaded CRM

Jan 11, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: A good all in one solutions for a small-business CRM.

Cons: The UI and UX

Overall: You get an amazing set of features on a kind of an ungly enviroment and on a medium price point. From email campaigns, notifications, tasks, to forms to tagging contacts, everything works smoothly. Integrates with zapier whick gives you lot's of things to play around and it also works great with wordpress too.

Great small business solution - Intuitive, feature-filled, clean interface

Jan 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The interface, customer support and certain features that seem to integrate well with my sales process.

Cons: The price is a little high, especially if I want to add other users, like a VA to help me out, so I have avoided doing that and so not using is to its full potential.

Overall: There are a lot of CMS platforms out there but this one is the one I've settled on because it has certain features that you need to pay a LOT extra for on larger platforms, such as click-tracking.

The name is kinda weird and I don't believe it's the cheapest solution out there, after all, there are others that are free. However, Hatchbuck makes it possible to set up sales funnels with ease, and without complicating things. The onboarding process is relatively simple - you don't need a degree to wade through it all and their customer support team is super friendly.

My only problem with Hatchbuck is that I don't use it more, which is my problem, not theirs. A great solution for small businesses that want powerful features without the hefty price tag of the CMS giants out there.

Perfect for email marketing

Dec 16, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Hatchbuck is an ideal software for anyone wanting to create an automated email marketing process. The software automatically scores every lead based on how many times a customer opens/clicks etc which is incredible software for creating sales leads for a telesales team.

Great for business growth

Dec 15, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: The system is easy to use and has a lot to offer any company. The training videos and session were very helpful in seeing how much benefit we can get from using it. There is a lot to the program, but that only makes it more beneficial.

High ROI Marketing Automation Platform - Made a difference to my business in 1 year

Dec 08, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use; automatic nurturing campaigns.

Cons: I'd like to be able to copy tagging associated with campaigns from one letter in the campaign to the other (copy the link-associated tags, etc.). I'd like to add 'sources' and other things from the customer interface, and not have to go out of customer view and into settings. Sometimes, the letter I create disappears. It's a bug.

Overall: Hatchbuck helped us attain a 15% increase in our sales and make my business marketing objectives less overwhelming, more targeted, and more individualized. We now have a way of segmenting our customer base, and nurturing leads automatically, freeing up sales rep time to focus on other sales.

Recommendations to other buyers: Use the resources from the Marketing Consultant at Hatchbuck. They are great.

A World Class Marketing and Managing Solution to Create Meaningful Relationships

Dec 08, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: It is intuitive and is built upon a solid logic model.

Cons: It takes a little bit of time to understand all of the features available and how to access them. But, the videos and webinars help a lot!

Overall: The entire Hatcbuck engagement process is world class! Starting with its marketing website to setting up our account and subsequent customer service, the Hatchbuck team has been responsive and the system is more powerful than I could ever expect! In addition to providing innovative and intuitive technology, Hatchbuck also provides great resources and guides that help to create a coherent strategy for managing emerging and existing clients. The Hatchbuck logic model for interacting with our contacts, including educating them on our products and services, makes our team more efficient and effective.

I researched a lot of CRM's that also integrate marketing features. I have previous experience using multiple systems for contact management, event management, and communications management, which was overwhelming and became a job to maintain. Hatcbuck includes all of this functionality accessible through a single platform. This is amazing, and I am happy I selected Hatchbuck to support our Marketing Team, Sales Team and Account Managers.

Recommendations to other buyers: If you are looking for a single platform to manage contacts and communications then this is the right solution. Hatcbuck is not just a vendor, it's a business partner.

Outstanding Customer Support and Functionality You Can Use!

Dec 07, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Simple to use, easy to configure, and can get to work and ROI fast.

Scales easily with pricing not restricting records you put into it.

Cons: Some functionality you may be used to is not present, such as Outlook plugins.

Overall: Onboarding & Support

I've had a stellar experience with Hatchbuck from the initial demo, and most importantly through to onboarding and getting the system configured.

This is a standout part of the Hatchbuck offer, especially after coming from a larger automation platform.

Functionality & Ease of Use
You don't get all the functionality you are likely to have compared to say, Marketo, but what you do get is eminently usable and capable almost out-of-the-box.

I would like to see an ability to integrate with Outlook, as we miss the ability to send tracking emails individually directly from our Outlook client, but it's not a dealbreaker.

Price
This was a big issue for us as we operate a relatively large universe - Hatchbuck's pricing structure allows me to run a universe that size without hitting me for increasing levels of charge (unlike Hubspot or Marketo, whose price-per-unit seems to increase as you scale).

Recommendations to other buyers: If you are looking for a marketing automation workhorse that will get things done without the frills, this is a good pick. I road tested Hubspot, Pardot, and used Marketo - none could compete, and Hatchbuck delivers the real value in marketing automation we were looking for.

Best bang for the buck in the CRM marketplace!

Dec 07, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: ease of use and value

Cons: Could use some additional reporting capabilities and customizations
really needs a native iPhone app or better functionality in a mobile browser.

Overall: As a long time user of other software, I can't believe how many capabilities come out of the box with Hatchbuck. It's easy to use, easy to configure and my users love the system!

Great Small Business CRM

Dec 07, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Hatchbuck is a great CRM for small business needs. We started using it about six months ago and though there are some small areas where the functionality isn't exactly what we would want, it's given us a great leap into a new level of marketing. The platform itself is easy to learn and very user intuitive, and the customer service has been phenomenal.

The Product is Good and the Customer Support Makes it Great

Dec 07, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Hatchback customer support is the most responsive I have experienced when today is all about automation. Hatchuck doesn't just sell you a platform and then walk away leaving you hanging having to pay additional costs for training, transition, and maintenance. They hold your hand through training, accept calls when needed, are generous about giving their time and follow up with additional information so that you get the whole solution.

Entrepreneur: Third Growing Business

Dec 06, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I've just launched my third business of my career. What I would have given to have Hatchbuck when I opened my first? Such an easy to use + relevant marketing machine for a growing business! It provides all the automation & functionality I need without wasting my time with bells & whistles that don't deliver. The support team IS AMAZING! I feel like Hatchbuck wants my business to succeed as much as I do! I get just what I need over the phone + videos + helpful links to walk me through anything I might want to dig deeper into. The company is extremely organized and professional. And the price is more than fair for what they deliver. And the more I grow, the system will grow with my team and vision. Couldn't say enough about how happy I am with my decision. It's a no-brainer to partner with Hatchbuck.

Needs more features

Dec 05, 2016
2/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Cons: Lacks features, has some bugs

Overall: I have been using hatchbuck for a while now, and although their customer support is good enough, the product itself lacks several features and needs many improvements in order to be able to compete with some of the established alternatives like Hubspot.

Great tool for folks looking for affordable Hubspot like functionality

Sep 08, 2016
4/5
Overall
3.5 / 5
Ease of Use
3.5 / 5
Features & Functionality
5 / 5
Customer Support
4.5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: We moved from Hubspot to Hatchbuck to reduce our monthly CRM costs. We found that Hatchbuck did more than what we could do with our basic Hubspot version for a lot less cash. Right now we have triggered email activities for customers based on a customer's actions which we would have had to triple our Hubspot spend to get. All in all we're quite happy with the tools.

Cons: I wish there were an app or a responsive website to access the data. It makes the tool cumbersome to release to outside sales folks who aren't at their desks all day.

Recommendations to other buyers: I think it is always best to do a demo of the system. Test several systems to determine the features you really need and what are nice-to-have items. Then review your lists of likes and needs after the demo.

A great CRM product for small businesses

Aug 29, 2016
4/5
Overall
4.5 / 5
Ease of Use
4.5 / 5
Features & Functionality
3 / 5
Customer Support
4.5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Hatchbuck is an easy to use CRM that doesn't require a lot of time and energy to integrate into your already established database. The reports are easy to create and easy to understand.

Cons: At the time I began using hatchback it was still in the beta phase for many of the features and so the support offered wasn't as established as some of its competitors. I am sure they has since been improved.

Recommendations to other buyers: Price isn't everything. You need to find the software that best fits your business needs. If you are looking for price alone you will likely not end up getting the features your business needs.

I have used this to help reinvite visitors to my BNI meetings.

Jun 21, 2016
4/5
Overall
3.5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: easy to self learn the basics. I self navigated to figure out how to use it. I was much easier than InfusionSoft which I had previously used.

Cons: I had a little trouble with importing images into a email design.

Recommendations to other buyers: get a few tutorials first. It will help you get off to a faster start, especially if you do not understand how things are linked together.

Dir of Ops - 3 months usage

May 19, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Getting immediately response to emails we send out. We can react appropriately!

Cons: Learning process is a bit long in the beginning stage. Once learned - no problem

Recommendations to other buyers: The more you use this software, the better at using it you will be!!

Hatchbuck is very user friendly!

Mar 02, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Lindsey has been so great and patient while we are setting up our systems and processes. Her training is easy to follow and Hatchbuck has been very user friendly and easy to train our staff.

Hatchbuck is the most responsive company I deal with

Feb 18, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: From signup (including a call with the founder of the company) to setup, to implementation, this is an incredibly intuitive system.
I was able to easily import contacts from my previous CRM, set up targeted emails, and feel comfortable about moving forward.

great tool- how did i ever live without this? oh yes, Excel.

Feb 17, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Customer Support

Comments: Still new, still learning.
So far, very user friendly.
not seeing anything lacking, yet.

Great Product with Great Customer Service

Feb 12, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Hatchbuck is great - exactly what my mid-sized agency needed to track our marketing activity. After years of being frustrated with Salesforce support staff, working with the team here was a breath of fresh air.

Great but room for improvement

Feb 10, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Love this product. For the price it is as good as it gets. Would like to see an App as well as the ability to add a form into an email. Add these two options and it is 5 stars all day!!! Customer service is phenomenal and the introductory coaching sessions are great. Lindsey Stroud did a wonderful job getting me up and going!! Thanks Hatchbuck.

Hatchbuck as a Lead Warming Tool

Feb 10, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Our product relies heavily on customer education - Hatchbuck makes the process of educating our customers so incredibly simple! The ability to track which articles are read more frequently is an absolute God-send. The web-page tracking and online forms helps us to convert web visitors to customers as well as helping us to market our webinars simpler (we can even push it out on social media!). We have tried several other tools before landing with Hatchbuck, we can't imaging how difficult our marketing efforts would be without them! HIPAAtrek loves Hatchbuck!

The Swiss Army Knife of Marketing Software

Feb 10, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Getting into Hatchbuck is like beginning a new craft and gradually building on your tool set. It has been a year since we signed up, and our business' marketing activities have matured through a mix of Hatchbuck's offerings and our own strategy development. Hatchbuck absolutely does its part in building a firm relationship between our sales team and our customers.

Importing contacts is a snap. Users can match default columns/fields with columns in imported CSVs, merge contacts with possible matches, manually check the results, and assign tags to the entire import list¿even on existing matches. The contact management experience is tailor-fit to your contact database thanks to Hatchbuck's fantastic tagging system. Using custom fields and dozens of tags with a simple "is/is not in tag" and "and/or" tag-linking filter gives you so much control over your entire database.

The VERY user-friendly UI is set up so that beginners can dive into the database and learn the outs and ins through regular use. I found my way around Hatchbuck in just about a day, which would definitely benefit a small business looking for an easy start. I would follow their support team to the ends of the earth. Hatchbuck is backed by a genuinely attentive support team that trained me and later cleared up an enormous importing disaster with more patience and attention I would find in any other support line.

As far as I can see, Hatchbuck plots only Opens and Clicks on the results page for every campaign. It would be so helpful to see Opens, Bounces, Clicks, Unsubscribes, and Complaints as timelines on the same chart area. Hatchbuck's bounce results page allows you to export just the first 1,000 bounce records. However you filter it (by sender, etc.) you will still get 1,000 records. One of our imports had 2,000 bounces and I had to export at least 8 different column-filtered sheets, stick them in a spreadsheet, remove duplicates...

Managing the database can be tricky, but I hope Hatchbuck¿s development team can introduce a few fixes like mass-editing a default contact field for multiple contacts and automatically tagging contacts as bounces.

The cons definitely counter some of the pros, but in all fairness, our company's email marketing needs can be a little demanding. Hatchbuck and our marketing team have come to work together very well, and I am immensely thankful that I opted for the Live Demo a year ago.

Just what we needed

Feb 08, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Our small business was looking for a solution that was easy to setup and use, economical, and on-the-go. We found it in Hatchbuck.

It's easy to find a contact or group of contacts through filtering. The integrated email is pretty smooth, too ... and I love the analytics. I also appreciate that this is web-based so we have access anywhere (though I do wish it were mobile-friendly).

Straightforward, Easy to Use

Feb 08, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Hatchbuck is really user-friendly. It is very intuitive and straightforward. It makes us more efficient and helps us use our time well.

A simple and easy-to-use marketing automation tool for companies that want to save time and money.

Feb 08, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I was researching for some inbound marketing tools and the results were always the same: an ultra expensive system with tons of features that neither me or someone in my organisation will set up in the incoming two weeks. However, one day I found Hatchbuck and since then I fell in love with it! Hatchbuck is the tool that adapts the most to my marketing plan: email marketing, lead scoring and tracking of my customers and the products they are most interested in.

It didn't took me more than 2 hours to understand hatchbuck entirely. They also have a lot of tutorials and training materials to make easier the interaction. After setting up Hatchbuck according to my needs I was able to send my first campaign and take advantage of the system features specially the tagging and scoring system.

Something I do appreciate is Hatchbuck's customer service: They are so helpful and kind, they scheduled calls to show me all the features of the system and how to integrate it with my website and my customer flow.

Although Hatchbuck automates all the email campaigns and track the interaction of my customers among the website and email campaigns, I kinda miss an integration with social networks that let me see the big picture of my marketing plan that involves stats and conversion rates from my website, social networks and email campaigns.

I definitelly recommend Hatchbuck to small and medium companies who want to automate their marketing and sales in a simple way, saving time and money.

Great basic software, have encountered a few limitations

Feb 08, 2016
4/5
Overall
4 / 5
Ease of Use
3 / 5
Customer Support

Comments: Overall, I've enjoyed the many ways users can be segmented through Hatchbuck. I have encountered user experience issues in creating emails and design concerns around building forms. I also wish that there were more options/flexibility on certain aspects of the site, especially around building emails, segmenting emails and changing the workflow of a funnel. I'm hoping that these options will be added in the next year.

Just getting started

Feb 08, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: I have used infusionsoft and this seems to do what I need it to do for a lot less.

Great System for a Growing Business

Feb 08, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support

Comments: I really think that this is an easy to use system from both a sales and marketing perspective. Overall it is easy to navigate and intuitive from the viewpoint of a user in sales. The one con is the tagging aspect and the quickness of being able to tag people in the database. Since this is all done by the client's name and not the company the roll-up aspect needs to be improved as it will be easier and faster to help navigate.

User friendly platform

Feb 07, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Hatchbuck customer service is fantastic

Great Marketing Automation Tool

Feb 05, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Hatchbuck is a great tool that I have come back to for my own benefit as well as clients that I have worked with. It is a great Marketing Automation solution if you are not ready to an enterprise product like Marketo. The team is great and is always willing to help every step of the way. I would recommend this platform to anyone looking to move their marketing efforts into Marketing Automation.

Easy play, easy go with Hatchbuck.

Feb 05, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I was able to load up my contacts, design and prepare, then launch campaigns very quickly and without much trouble.
The training and support along the way was effective and spot on, and I received pro-active communications to optimize the performances.
My questions to the team were always responded promptly and followed-up rapidly.

On the con side, the tool lacks a few capabilities including the creation of custom-landing pages, or being able to use an existing contact page more easily, which would be nice. Optimization can require some technical skills too.
Overall, a cool solution that is well worth its investment at a fraction of the price of competitors, and a friendly team to help navigate the first steps.

Easy to keep track of contacts on a daily basis.

Feb 05, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Once I got the hang of tags it was easy. Now I use this system daily to keep up with my clients.

Intuitive, easy to use, and top-notch on boarding

Feb 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Having used and done demos with 5 other CRM's, I can confidently say that Hatchbuck has everything a small- to medium- sized business needs without additional distractions. On-boarding process was second to none.

So far it has been awesome, lots of helpful videos, great customer service.

Feb 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Seems really simple and easy to use, and gives me everything I need as a small business marketer.

Hatchbuck Helps Drive Enrollment Growth for University at Albany's Weekend MBA Program

Feb 05, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Customer Support

Comments: Adopting the Hatchbuck CRM a year and a half ago has transformed and modernized the marketing, and hence the recruiting, for UAlbany's executive Weekend MBA Program. We were able to automate many tasks that had to be previously performed manually.

We created landing pages which automatically filled records in Hatchbuck when they were submitted and we tied campaigns to certain actions so that we were able to quickly respond to prospects who were looking for information on the program. Setting up campaigns also enabled us to send relevant messages to contacts in a timely fashion, a feature unavailable in our last CRM. Through campaigns, we were also able to recognize individuals' milestones and follow up on program events, to name a couple of uses.

The task feature is also helpful for keeping track of important action items and scheduling them at the most opportune time.

The onboarding process took several weeks and we were able to successfully overcome a few speed bumps along the way. Overall, the customer service has been very good, especially during the time that I was learning the software.

I don't consider myself to be technically savvy but the software was very intuitive to use and the customer support was quick to respond if you had a question.

After two years of declining enrollments, Hatchbuck, along with other factors, played a key role in the program experiencing a nearly 60% enrollment increase over the previous year. That, coupled with the time savings and added efficiency, has made it a very wise investment for the program. It is an investment that returns considerable dividends daily!

Hatchbuck has the best customer service!

Feb 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Hatchbuck is very user friendly and when I do run into something I can't figure out my consultant Lindsay Randazzo helps me find the answer right away.

just the right fit

Feb 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Simple product yet diverse enough to handle all marketing communications and maintain a CRM. They Also have an excellent customer service and training program!

Good

Feb 05, 2016
3/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support

Comments: It is a great software for marketing, but you have to put in the work, which takes time.

Great software with excellent tracking

Feb 05, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Works great with email's and templates... wish they had more prepared so we could modify them such as: templates, emails, news letters, campaigns and such.

Just beginning to use this product. We called a few current customers, all of whom loved it.

Feb 05, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Haven't used it yet, but am so excited to get started. The beginning videos look easy.

Hatchbuck is perfect for small businesses looking for growth without the expenses of SalesForce

Feb 05, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Hatchbuck has allowed us to combine our marketing and CRM into one easy-to-use tool. Staying in touch with our clients and prospects has never been easier. Perfect CRM/Marketing Automation for small businesses. Everything you need without the price tag of the big players with all the extras that small businesses don't typically use.

Excellent product and support. Does what it was designed to do.

Feb 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Pros: good ease of use functionality. Mostly intuitive. Gives users a high visibility to what is going on with their sales process, who opens emails and clicks on links.

Cons: a few shortcomings in the system - not being able to truly delete items from the system which causes some clutter. Emails not being able to be viewed in a browser. Would like to be able to provide RSS feed in emails. Also would like to be able to export all data for a single user or groups of users including notes and such.

Love their customer service!

Feb 05, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Great tool. Hatchbuck offers a huge arsenal of tools and features with a super low price point. Creating email campaigns, designing templates, and organizing contacts into relevant groups is really simple and there's also a robust reporting dashboard. I also love the "tasks" function.

I'm really impressed by their level of customer service. Our initial consultant, Lindsay, answered every last minute email and used her expertise to offer advice on email timing, subject lines, and calls to action. Recently, I ran a large campaign, and needed to connect with the support desk. Within a couple minutes, Eric got back to me. Instead of just giving direction to solve my issue, he happily went in and took care of it after walking me through the issue on the phone. I feel like we're all friends now :)

Overall, Hatchbuck offers a user-friendly, robust tool with a great team to support you.

Finally, a CRM that makes sense.

Feb 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: It's easy, it's intuitive, it's clean, it's smart. It has all the functionality you (really) need and none of the stuff you (really) don't. And did I mention it's easy? We love these guys...

I'm a fan so far!

Feb 05, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: I've only been using Hatchbuck since late December 2015, but I'm a fan so far! It's helped us take our marketing efforts to the next level, with scoring, solid reporting, and automation. The staff has been very helpful, from implementation to support requests and keeping me updated on the roadmap. I'm excited about the growth to come!

Hatchbuck; a Better Way to Connect and Track Your Prospects

Oct 05, 2015
4/5
Overall
2 / 5
Ease of Use
4.5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: In my experience using Hatchbuck, the one feature I like best is the immediate feedback I receive when someone opens an E-mail that I had sent. This helps me greatly to identify which prospects are most interested in my services and provides me with a good reason to follow-up with them and pursue discussions. This one feature makes me more productive and helps me manage my prospecting activities in a more efficient way.

Cons: I basically like everything about Hatchbuck. However, the front-end learning process takes a little while to become accustomed to how to navigate the program and reap the greatest benefits.

Recommendations to other buyers: I would wholeheartedly endorse and recommend others to review this software program and take it for a test drive. The more you can use and experience its many features and benefits, the more you will see its value and how it can truly make you a more efficient and effective sales person.

My Experience with Hatchbuck

Sep 28, 2015
5/5
Overall
5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: The ability to send out blast emails but keep the subject personalized. This is very handy when marketing and trying to get your information in front of thousands of potential clients. I also love the ability to track email statistics and keep an eye on what emails have the best responses and open rates.

Cons: Seems that a lot of the emails go into junk mail when coming from Hatchbuck. Even when hatchbuck emails me it goes into my junk folder. Additionally i would like to see a better way for potential clients to see who the email is coming from. Since i am on Hatchbucks server it will read on behalf of *(senders name) instead of from *(sender)

Recommendations to other buyers: Explore your options- for us, Hatchbuck fit all of our needs. this might not be the same for you. Know what you want and then reach out so they can demo the software for you- the reps here are very friendly and great to work with- also very responsive!!

Great assist

Sep 17, 2015
5/5
Overall
4.5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love the marketing and CRM integration, it was perfect for what we do.

Cons: The number of users, we just needed 2, but it was 1 or 3.

Recommendations to other buyers: Listen carefully to all the companies out there and find your best match.

Above average sales & marketing platform

Sep 17, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: We decided to use Hatchbuck to help us organize and communicate with signups for Slope, a media management platform. We used Hatchbuck to organize contacts into categories and to send out our email campaigns and updates. Getting started on Hatchbuck is very easy and their customer service is outstanding (I usually get a response on questions and problems the same day). There are some minor issues and is really best suited for smaller sized companies.

Pros: Great customer service, I always got a response on issues and questions I had in a short amount of time. Tagging users and creating email campaigns based on those tags is very simple and intuitive. We enjoyed the scoring system of contacts (we called it Fantasy Football for leads).

Cons: Personally I feel as if the 'Deals' and 'Tasks' features are a little bit redundant and not overly helpful to general productivity. I also found there to be minor issues such as not getting notifications when other team members made changes to our organization's account. It's also very easy for contacts to become overwhelming and it is much better suited for smaller sized businesses.

2 thumbs up for Hatchbuck

Sep 15, 2015
5/5
Overall
4.5 / 5
Ease of Use
3.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I like the fact I have unlimited users at a flat rate and that Hatchbuck is a basic CRM and email marketing platform in 1

Cons: Would like the CRM to have more features such as the ability to customize dashboard further

Recommendations to other buyers: If you are looking for a basic crum that gives you the ability to personalized email marketing hatchbuck a great choice and affordable

Growing business with Hatchbuck for more than a year

Sep 14, 2015
5/5
Overall

Comments: No other CRMs compare to Hatchbuck. The functionality and the price don't even come close!

Pros: Automation via emails, campaigns and tagging, email tracking, notifications when someone opens an email or clicks on a link within the email, automatic social network linking, webpage tracking, deal tracking and the drag and drop builder, which is great for newsletters.

Cons: It's not mobile friendly and you can not CC someone via Hatchbuck.

Hatchbuck power user going on third year...

Sep 10, 2015
5/5
Overall
5 / 5
Ease of Use
4 / 5
Customer Support
5 / 5
Value for Money

Comments: There are tons of cloud-based CRM platforms out there to choose from. None offer the full package and scope of mail marketing and contact traceability that Hatchbuck offers. The competition costs much more and offers much less.

Pros: Email campaign tracking, social network linking, deal tracking, open, click, and interaction charting. No CRM since Goldmine in the 90's has made it so easy to create email campaigns on the fly based on contact response and interaction. And Goldmine was (and still is) ridiculously cumbersome and expensive to use, program, and manage. Hatchbuck is not. And unlike Constant Contact, the emails that go out through Hatchbuck don't look canned...they look like they could be one-off emails sent from one human to another.

Cons: It isn't an email client, meaning, you can't send and receive emails using Hatchbuck. The Task reminder functionality isn't awesome. I'm not a huge fan of teal...you can't tweet directly from Hatchbuck...I'm reaching now...

Hatchbuck is great for our needs

Sep 10, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Working for a small digital agency, I didn't have the budget to afford one of the mainstream CRMs with automation and a lot of the more affordable services didn't offer both a CRM and Marketing Automation that would be integratabtle. Hatchbuck has done just this. Marketing automation consisting of just the right amount of tools to get the job done and seamless CRM integration.

Pros: Attractive and intuitive user interface Good Price Attentive customer service Easy to use marketing automation tools with templates

Cons: Emails should have the option to be viewed in a browser window Tasks should be able to be created for email opens

Easy and Fun to Use!

Sep 10, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: My small education technology company needed something help capture all our incoming leads, and keep our pipeline organized. We also wanted an automation system that would make contacting those leads easy! We didn't want a big, fancy, complicated system as I had used in the past. hatchbuck checked every box!

Pros: Excellent customer service and training - easy to use - great help features and video

Cons: Does not integrate with very many apps, yet!

Hatchbucking - Mostly a fantastic experience :)

Sep 08, 2015
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Our company provides churches with a communication tool to send emails and texts to their members. Hatchbuck is our primary CRM to communicate with our customers. It's proven pretty darn invaluable to keeping in touch with where our customers are at in their progress with using Flocknote, and it's given us a great way to communicate best practices via email as well.

Pros: Pretty intuitive, plus lots of features make it a great and dynamic tool to have in your belt. I love being able to assign tasks to specific contacts or companies in particular. I've been using it for nearly a year, and I'm still finding ways to use it better!

Cons: The email composer -- specifically changing fonts, sizes, etc. -- tends to be a little clunky and particular. You can get the text displaying how you want, but sometimes uncooperative "auto"formatting is a bit frustrating.

Hatchbuck

Jun 22, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: After reviewing a number of marketing automation tools for my small business, I decided on Hatchbuck. It was the right decision. It's easy to use and their support, especially from Katie, has been terrific.

Best value for what I actually need...and plenty of extras

Jun 22, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We have a team of 5 that manages 50k-100k contacts while connecting with them through automated email campaigns to begin as well as nurture our relationships. We offer online ecommerce solutions. It is a great CRM and has the features needed to keep our sales activity and account management functions all in one place.

Pros: Tagging and Automation Availability to tie into email history Tasks and document attachment opportunities Service, service, and service-they are always willing to take a question and work with our team to fully utilize the tools and features within the Hatchbuck system.

Cons: Everything we have given feedback on has been addressed in new updates over the years, or have been communicated to us as part of future releases.

Easy to use marketing automation

Jun 22, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: We have been using Hatchbuck on the agency level for a few months now. Compared to other marketing automation platforms that I have used in the past, Hatchbuck is more user friendly and offers more advanced scoring and tagging options. The customer support that we receive is above and beyond.

Pros: Tagging system is complex, yet simple to use Hatchbuck automatically grabs photos after importing contacts, gives a personal feel to the leads User interface is simple and clean Quick and helpful customer service

Cons: No way to separate contacts into lists (other than using tags) No social media integration

Great CRM for a great value!

Jun 19, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We have been using Hatchbuck for a month now & it has been very easy to navigate, upload contacts and create email campaigns. Hatchbuck's CRM is a great tool and an even better value for a small business!

Pros: Katie has been great - helping us through our demos and answering all of our questions very quickly! We love the ability to create forms and campaigns so easily.

Cons: Can't think of any - it's a very user friendly CRM with many options and templates.

Great combination of CRM & Marketing automation

Jun 19, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Hatchbuck is a core part of our sales process. From marketing automation tools like nurturing and outbound campaigns and website tracking, it's propelled our business development forward. It's also a great CRM tool and they provide reporting on pipeline and sales activity and much more. Highly recommend!

Pros: Marketing automation tools - campaigns, template building and actions

Cons: Searching and usability could use a bit of a boost

2nd best ROI you can make! Seriously!

Jun 19, 2015
5/5
Overall
4.5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: We looked at many other services, including Salesforce and Infusionsoft. Both of those offered a ton of features, 75% of which we didn't need, including the cost. We have found that Hatchbuck had BY FAR the best training, and the easiest interface. We have 1 dedicated employee running HB, and after 1 month, we have literally lit 20% of our ice cold leads on fire! Hatchbuck is like napalm for your sales leads. Gets them hot and keep it that way. We have learned that by staying in front of your customers, it at the least, allows you to stay in the game against your competitors. Prior to HB, we were MANUALLY SENDING EMAILS 1x1 via Gmail. We thought we had this under control until 75% of our cold leads had purchased from our competitor due to our lack of communication. If you are considering a way to build a relationship with every potential lead, seriously, don't hesitate!

Cons: The only thing we don't like is that they can't directly reply to the email form a campaign. Maybe there is a way, but we are only 1 month in.

Recommendations to other buyers: Don't buy the expensive complicated software without trying HB! You will regret it. HB has a free trial and every one of our silly questions via telephone or email. This alone is the reason to give HB a shot.

Easy to use, great price!

Jun 19, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Very easy to use and very affordable. I would recommend Hatchbuck to any small business looking to for a crm and automated marketing solution in one.

Pros: Interface, email marketing software, crm.

Cons: Could use more email marketing templates.

Great value and customer support

Jun 18, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: 10X Lab has been using Hatchbuck for sales purposes for a little over a month. We're able to navigate through the platform with ease and upload contacts quickly. Lind

Pros: Lindsey is an amazing resource! She was able to walk our team through "demos" of the platform multiple times and answers any questions we have. Super simple, easy user interface. Much less cluttered than Salesforce.

Cons: Sometimes I'll get booted off and have to login again, but rarely.

Great Software with some powerful features

Jun 15, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Switching from a well known "email marketing only" product to a product with "intelligent marketing", tagging and list segmentation along with a good basic CRM, will help us take our business to the next level. Look forward to continuing its use and recommend for others.

Pros: Much more robust than the common "email marketing programs". Much less costly than the full blown "internet marketing programs" that are all inclusive.

Cons: CRM can use a little more work, but for the cost, it well worth it over the "giants".

Hatchbuck simplifies my life

Jun 01, 2015
5/5
Overall

Comments: I use Hatchbuck daily for one of my clients. It's essential to my work flow and truthfully, I'm not sure how things would go for this client if I had to work without it. It simplifies everything. Sending emails is a snap, correcting their client information is quick and easy, and everything I need to measure ROI is right there.

Pros: Customer support rocks. Anytime I don't know how to do anything, our consultant is quick to answer emails and send me in the right direction.

Cons: Searching for contacts is a little difficult, but once you master it, it's not too bad.

Great Software!!

May 29, 2015
5/5
Overall

Comments: I love, love, love Hatchbuck! It's very user friendly and they are open to suggestions for improvement from their customers. Their support team is also fabulous! I just call, let them know what my issue is and they begin working on it immediately.

Awesome Sauce

May 29, 2015
4/5
Overall

Comments: I use hatchbuck for all of my clients and always recommend it when someone mentions that they are looking for a cost-effective alternative to their pricier software. Hatchbuck provides all the bells and whistles that more expensive softwares charge an arm and a leg for, but at the perfect price point. My favorite feature is that the tool will locate a contact's social media profiles FOR you. This saves a lot of time in doing research as to what platforms you should be on.

Pros: Cost, features, customer support is free, there's no limit on the number of emails I can send like other softwares

Cons: There are a few minor features that I'd like to see added, which is the only reason for 4 out of 5 stars. However, based on conversations I've had with their team, it sounds like many of them will be coming very soon!

Slightly Disappointing

May 22, 2015
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 4.0/10 Not
Likely
Extremely
Likely

Pros: Variety of features. Use it for email list, CRM, forms

Cons: Never works exactly how I want it to. It just isn't designed perfectly for the way our business operates.

Recommendations to other buyers: Make sure that the CRM structure works right for your sales process. The difference between tracking everything through a contact person vs. a "deal" can be very important.

Intuitive interface

May 17, 2015
5/5
Overall

Comments: Intuitive interface makes this system tops above the rest

Pros: Easy to learn & use, multiple features, easy templates for emails.

Cons: Cannot think of any cons

Shouting about a CRM from the rooftops? That's Hatchbuck.

May 08, 2015
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Hatchbuck makes everything easy - it's straightforward but powerful. One of the ways that it makes that balance is that it functions well from Day 1, no matter how much or little implementation you've done. Other CRMs sometimes feel useless unless you've spent months setting them up. Not so Hatchbuck!

Cons: The only way you won't like Hatchbuck is if 1) You're massively impatient about version releases or 2) You have a very particular use case in mind that by nature doesn't work well on Hatchbuck. I have no complaints about how we've used it in our business.

Recommendations to other buyers: In general, look for a product that replaces as many other tools/processes as possible. Hatchbuck replaced so many other things in our business and we love it.

Hatchbuck Changes the Game for the University at Albany Weekend MBA

May 08, 2015
5/5
Overall
5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Unlike the ACT!, the last CRM I used, Hatchbuck enables me to automate my marketing/recruiting activities for the Weekend MBA Program. There are no more instances of prospects falling through the cracks as I am able to develop relevant messages and campaigns that I am able to disseminate to my stakeholders in timely fashion. There are no limits to the number of e-mails that can be sent and tracking the performance of those e-mails, i.e., opens, clicks, bounces, etc. is also helpful. Another feature I use quite a bit is the sales pipeline. I now know how many viable prospects I have in the system and at what precise stage they are at. What's also nice is that the investment in the program, unlike many other better know CRMs, is all inclusive.

Cons: Hatchbuck has been phenomenal in terms of service and response time. There are several areas, though, that can be bolstered and, I believe, are being worked on. The first is better e-mail integration. Rather than automatically be included in someone's record, you need to insert the Hatchbuck inbox address in the bcc field to capture the message in the system. They can probably do a better job with social media integration, calendar integration, as well as providing a more robust word processor.

Recommendations to other buyers: Hatchbuck has enabled me to take a quantum leap forward with the Weekend MBA Program's recruiting and seems ideal for small businesses who are cost conscious. It may not fit the needs of larger businesses but then again it might. I would speak with a sales person at Hatchbuck, do the demo, and speak with some users. Some CRMs may seem less expensive but they are not when you add in all of the additional apps/features you need to purchase for the functionality to be comparable.

I Use Hatchbuck for Mid Level Marketing Automation and Email Marketing

May 06, 2015
5/5
Overall
4.5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The best thing about Hatchbuck is that it is very easy to use. Many marketing automation platforms are very complex and require a good amount of technical knowledge. But with Hatchbuck that is not an issue. The integration between the email platform and CRM is native making this very simple.

Cons: It is not the most comprehensive, so if you are looking for a very detailed platform then go with Marketo, Pardot or Eloqua. These are more robust, but are not for everyone. The platform could probably have a little more flexibility with tagging options.

Recommendations to other buyers: Definitely try it out to see if you like it. Infusionsoft is the closest match, but Hatchbuck is much more affordable.

Hatchbuck is so awesome.

Dec 05, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Hatchbuck has helped us organize our business. I love how on top of things I feel in my day-to-day activities.

Cons: We have had to put a lot of effort in to get the product loaded with our client information. However, this is mostly a reflection of how disorganized we were to begin with!

Recommendations to other buyers: The low cost is huge! We were able to get organized and increase sales through email marketing and have had little monthly costs tied up in software fees.

Marketing automation software for small businesses that is affordable

Sep 16, 2014
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: It's an affordable tool that provides valuable customer data and a great tool for nurturing leads.

Cons: It does require some time and commitment to learn, as any new program would, but as long as you're committed to it, it's invaluable.

Recommendations to other buyers: Compare Hatchbuck with other competitors and figure out what capabilities are most important to your business.

Casual user

Sep 12, 2014
5/5
Overall
5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the simplicity of the product, despite it having so may features. The vendor's customer service people seem very on top of things.

Cons: No complaints here. Everything worked excellently; the product and the vendor were both extremely helpful.

Recommendations to other buyers: When it comes down to it price for features, it can't be beat.

Awesome! So far, it meets and exceeds my customer nurturing needs.

Aug 29, 2014
4/5
Overall
5 / 5
Ease of Use
3.5 / 5
Features & Functionality
2.5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the webpage forms and link click capture (via imbedded scripts) to register new leads and track their interest. Likewise, I love the ability to capture clicks in email and add tags and actions.

Cons: I wish there were more email and campaign samples (a complete lead to sale nurturing sample would be great). Although the drag and drop email editor is easy to use, it's too limited (e.g. can't create a column). So I ended up using the predesigned emails, but I had to insert some stylesheet code to just to change the background color; it looks great, but it's a bit more complicated. Also, there's no billing, so we also have to enter the customer into ACT and QuickBooks.

Recommendations to other buyers: The real power of Hatchbuck is in the forms and script code to capture user link-clicks and the tags to record and execute actions. Be sure to understand and test these features to be sure you can add forms/code to your website. I had to move my website to another host because my prior host would not permit scripts, which are essential. Also, be sure you can appreciate its power to record and execute automatic actions such as sending email prospects or notifying you to take actions, such as following up with prospects clicking on your product link a third time.

Great Product. Great Team. Great Results.

Aug 28, 2014
4/5
Overall
5 / 5
Ease of Use
3.5 / 5
Features & Functionality
3 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: We are using Hatchbuck here at SilverCloud through ESG's Lead-Launcher Marketing as a service vendor and have been very pleased with what we have seen so far. What I like best about the product is its ease of use and its very user-friendly user interface. I like how we now have the ability to nurture evaluators and turn them into prospects without much effort. I also like the ability we will have to continue to provide value to our current customer base, improving retention rates.

Cons: I find it difficult to search for multiple individuals at an organization. The CRM is set up to organize mostly by contacts and not by accounts, which can be a bit difficult. I also wish there was an API to integrate with our current Salesforce account.

Recommendations to other buyers: I would recommend they start with a very accurate and clean database. I would also suggest mapping out what they would like to see their campaigns look like and what actions will be triggered based upon an event.

Move into the 21st century and make money!

Aug 28, 2014
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like being able to organize customer lists. Blanket emails are super easy. I'm able to make extra sales off of existing customers.

Cons: It does not sync with my QuickBooks.

Recommendations to other buyers: If you have a large customer base, then you are foolish not to be using this software.

Why I love Hatchbuck

Aug 28, 2014
5/5
Overall
4 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the ease of use and extensive options.

Cons: I haven't experienced anything I don't like so far.

Recommendations to other buyers: I don't have any recommendations to make currently.

Hatchbuck review

Aug 28, 2014
5/5
Overall
5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like its simplicity and quality. Hatchbuck is a work in process, so it's always growing and always adapting, which is great for me because if I think something should be added or changed, the people at Hatchbuck are always on top of it.

Cons: There were some glitches early on, but all have been rectified.

Recommendations to other buyers: Make sure you have a solid understanding of how the system works. However, like with any system similar to Hatchbuck, it's important to understand what you're getting into. This software is not for everyone; however, for the people who are willing to put in the time to watch Hatchbuck's tutorials and really understand how the product works, it will do wonders for them and their business.

Hatchbuck is an essential marketing tool for our communication needs!

Jul 22, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that I can send out one email to a multitude of potential clients and track them to see who is interested in our content! I like using the tags and sectioning out my contacts. I like that I can set up automated emails and want to make my emails more automated in time.

Cons: I wish I knew if my emails were going unread or to a spam folder.

Recommendations to other buyers: This software is great because you have contact with a live specialist who can help you navigate through the system.

Hatchbuck Rocks!

Jul 18, 2014
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Hatchbuck is simple to use and saves the small business owner money.

Cons: Some of the customized email templates are not user-friendly.

Recommendations to other buyers: Most software as robust as Hatchbuck costs 10 times as much!

Hatchbuck is the Perfect Tool to Help Small Businesses Grow!

Jul 17, 2014
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: The user interface is very intuitive and friendly, and there are plenty of technical features for the intermediate and advanced users to leverage making email/business process automation and prospect/customer email nurturing a breeze.

Cons: You can't export reports, and the drag-and-drop email builder has occasional bugs.

Recommendations to other buyers: Compare it to Salesforce.com, Marketo, Eloqua, and Pardot, and you will find that it blows all of them away with both functionality and pricing.

Common sense CMS building with Website Automation

Jul 17, 2014
5/5
Overall
4.5 / 5
Ease of Use
3.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the smart use of technology to combine email marketing with website tracking, friendly home town customer service, and reasonable prices. I like how they creatively tackle the need for growing beyond having a stale email list into having a list that is vibrant and comprised of people whom you feel you know somewhat based on behavior, and that's not just email clicks, but website visits and more, too.

Cons: There's a learning curve, as with any CMS, although it feels intuitive.

Recommendations to other buyers: Plan ahead how you intend to use it. You'll need content, such as a pre-written email series or three, and a healthy list.